Adobe + NP Digital: OMMA Awards Best Search Marketing Campaign Winner 2020
New Website Launch as a Challenger Brand by NP Digital for Adobe.
Adobe XD wanted to create a digital community built on useful content that would educate and inspire designers, but the brand faced competitive pressures in the UX/UI space. NP Digital helped Adobe XD increase brand awareness, generate conversation with new audiences, and establish themselves as an authority. In the first seven months, NP Digitals’ SEO campaign drove 25,200 download starts, exceeded monthly traffic goal by 73% and yearly traffic goal by 19% for Adobe XD Ideas site. It acquired 65 Google Quick Answer Box Featured Snippets.