{"id":11237,"date":"2024-11-01T21:40:59","date_gmt":"2024-11-02T00:40:59","guid":{"rendered":"https:\/\/npdigital.com\/br\/?post_type=portfolio&#038;p=11237"},"modified":"2024-11-02T11:27:04","modified_gmt":"2024-11-02T14:27:04","slug":"med-senior","status":"publish","type":"portfolio","link":"https:\/\/npdigital.com\/br\/blog\/work\/med-senior\/","title":{"rendered":"MedSenior"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhi2ysr-d175856dddbd540af78865435017b14d\">\n.avia-section.av-kwhi2ysr-d175856dddbd540af78865435017b14d{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2023\/01\/MedSenior-min.png);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-kwhi2ysr-d175856dddbd540af78865435017b14d .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kwhi2ysr-d175856dddbd540af78865435017b14d main_color avia-section-large avia-no-border-styling  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11237'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 sc-av_two_third av-equal-height-column-flextable'><div  class='flex_column av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5\">\n#top .av_textblock_section.av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5 .avia_textblock{\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"color: #ff5f29\"><strong>MedSenior<\/strong><\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwzsv5nw-cb34fbe468a342fc34f4c8a3b52b0895\">\n#top .av-rotator-container.av-kwzsv5nw-cb34fbe468a342fc34f4c8a3b52b0895{\ntext-align:left;\ncolor:#ffffff;\n}\n#top #wrap_all .av-rotator-container.av-kwzsv5nw-cb34fbe468a342fc34f4c8a3b52b0895 .av-rotator-container-inner{\nfont-size:4vw;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-rotator-container.av-kwzsv5nw-cb34fbe468a342fc34f4c8a3b52b0895 .av-rotator-container-inner{\nfont-size:40px;\n}\n}\n<\/style>\n<div  class='av-rotator-container av-rotation-container-left av-kwzsv5nw-cb34fbe468a342fc34f4c8a3b52b0895  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock ' data-interval='5' data-animation='1'><h1 class='av-rotator-container-inner'>Como a Meds\u00eanior aumentou em 237% o seu volume de vendas mensais<span class='av-rotator-text av-rotator-multiline-off'><\/span><\/h1><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5\">\n#top .av_textblock_section.av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5 .avia_textblock{\nfont-size:24px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>A vis\u00e3o 360\u00ba da NP Digital leva o cliente a bater as pr\u00f3prias metas.<br \/>\nConfira o case da Medsenior, que com tr\u00e1fego pago e experimenta\u00e7\u00e3o, aumentou o n\u00famero de leads e reduziu o CPL.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f\">\n#top .hr.hr-invisible.av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-ky2yh5we-837e04e5936f423e6d2475453694602c avia-buttonrow-left  avia-builder-el-6  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2ygphm-07e5337fbc9ab98193c0e26ccedd1e2e\">\n#top #wrap_all .avia-button.av-ky2ygphm-07e5337fbc9ab98193c0e26ccedd1e2e{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#read-more'  class='avia-button av-ky2ygphm-07e5337fbc9ab98193c0e26ccedd1e2e avia-icon_select-no avia-size-large avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >Leia Mais<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2yh20m-e8519557a41122f459f508a592a8919f\">\n#top #wrap_all .avia-button.av-ky2yh20m-e8519557a41122f459f508a592a8919f{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#case-results'  class='avia-button av-ky2yh20m-e8519557a41122f459f508a592a8919f avia-icon_select-no avia-size-large avia-color-grey'  ><span class='avia_iconbox_title' >Veja a Solu\u00e7\u00e3o<\/span><\/a>\n<\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-ah36h-99b3d945f7cb166a533d9d9d1fc2527d av_one_third  avia-builder-el-7  el_after_av_two_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-25pygx-6d57148defe071c6550d23e82a4e9fc4 entry-content-wrapper main_color av-flex-cells  avia-builder-el-8  el_after_av_section  el_before_av_section  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155\">\n.flex_cell.av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ff5e29;\n}\n<\/style>\n<div class='flex_cell av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155 av-gridrow-cell av_one_third no_margin  avia-builder-el-9  el_before_av_cell_one_third  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4gip65-778e725cdb88ebf4ddd2838487750b3e\">\n#top .av_textblock_section.av-4gip65-778e725cdb88ebf4ddd2838487750b3e .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-4gip65-778e725cdb88ebf4ddd2838487750b3e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;color: #fff!important\"><strong style=\"text-align: center;color: #fff!important\">Incremento na qualifica\u00e7\u00e3o de leads<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq3k3c-9818f8e477566f5915f0b88197a69e14\">\n#top .avia-animated-number.av-kwkq3k3c-9818f8e477566f5915f0b88197a69e14 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kwkq3k3c-9818f8e477566f5915f0b88197a69e14 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq3k3c-9818f8e477566f5915f0b88197a69e14 av-force-default-color avia_animate_when_visible  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+ <\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"500\" data-start_from=\"0\">500<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>na capta\u00e7\u00e3o de leads<\/p>\n<\/div><\/div><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588\">\n.flex_cell.av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ef561a;\n}\n<\/style>\n<div class='flex_cell av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588 av-gridrow-cell av_one_third no_margin  avia-builder-el-12  el_after_av_cell_one_third  el_before_av_cell_one_third '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wdg959-302c5356d752f8caa0a5416cd1654f83\">\n#top .av_textblock_section.av-wdg959-302c5356d752f8caa0a5416cd1654f83 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-wdg959-302c5356d752f8caa0a5416cd1654f83 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;color: #fff\"><strong style=\"text-align: center;color: #fff!important\">Aumento no volume de vendas<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq5yiu-a9609072cc16d3fab1ef43f3ddf91b8c\">\n#top .avia-animated-number.av-kwkq5yiu-a9609072cc16d3fab1ef43f3ddf91b8c .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kwkq5yiu-a9609072cc16d3fab1ef43f3ddf91b8c .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq5yiu-a9609072cc16d3fab1ef43f3ddf91b8c av-force-default-color avia_animate_when_visible  avia-builder-el-14  el_after_av_textblock  avia-builder-el-last  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+ <\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"237\" data-start_from=\"0\">237<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>em vendas mensais<\/p>\n<\/div><\/div><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vjdv1n-9284beb0105d4c0df444ccf9419425d7\">\n.flex_cell.av-vjdv1n-9284beb0105d4c0df444ccf9419425d7{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ef4e0f;\n}\n<\/style>\n<div class='flex_cell av-vjdv1n-9284beb0105d4c0df444ccf9419425d7 av-gridrow-cell av_one_third no_margin  avia-builder-el-15  el_after_av_cell_one_third  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22qbk9-98367f315af440d9d68fc656496f4bea\">\n#top .av_textblock_section.av-22qbk9-98367f315af440d9d68fc656496f4bea .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-22qbk9-98367f315af440d9d68fc656496f4bea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;color: #fff\"><strong style=\"text-align: center;color: #fff!important\">Otimiza\u00e7\u00e3o de convers\u00e3o e redu\u00e7\u00e3o de CPL<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l42pwgdf-5a4670aa1bb9e1083d3fe35c7e83e0de\">\n#top .avia-animated-number.av-l42pwgdf-5a4670aa1bb9e1083d3fe35c7e83e0de .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-l42pwgdf-5a4670aa1bb9e1083d3fe35c7e83e0de .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-l42pwgdf-5a4670aa1bb9e1083d3fe35c7e83e0de av-force-default-color avia_animate_when_visible  avia-builder-el-17  el_after_av_textblock  avia-builder-el-last  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+ <\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"19\" data-start_from=\"0\">19<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>mais barato que a meta estipulada<\/p>\n<\/div><\/div><\/p>\n<\/div><\/div>\n<\/div>\n<div id='read-more'  class='avia-section av-ky2z002t-85fe0e9d68f196a9e742313300175b78 main_color avia-section-default avia-no-border-styling  avia-builder-el-18  el_after_av_layout_row  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11237'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-narpph-83f9cdd5b48a935cfa77f912b6761ec3\">\n#top .hr.hr-invisible.av-narpph-83f9cdd5b48a935cfa77f912b6761ec3{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-narpph-83f9cdd5b48a935cfa77f912b6761ec3 hr-invisible  avia-builder-el-19  el_before_av_codeblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<div class='flex_column_table av-dk9pd-1273901089343075b5e7b154fa0f861e sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-dk9pd-1273901089343075b5e7b154fa0f861e av_two_fifth  avia-builder-el-21  el_after_av_codeblock  el_before_av_three_fifth  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lxevgt-53f1dbf4bbe6d0a539e5c805729dcb13\">\n#top .av_textblock_section.av-lxevgt-53f1dbf4bbe6d0a539e5c805729dcb13 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-lxevgt-53f1dbf4bbe6d0a539e5c805729dcb13 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29\"><strong>A EMPRESA<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-amzkx-77c2e076a5fdb2d8ffe15cad23502c63\">\n#top .hr.hr-invisible.av-amzkx-77c2e076a5fdb2d8ffe15cad23502c63{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-amzkx-77c2e076a5fdb2d8ffe15cad23502c63 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ngf40-6bb27780e265ad509c00030080910152\">\n#top .av-special-heading.av-2ngf40-6bb27780e265ad509c00030080910152{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-2ngf40-6bb27780e265ad509c00030080910152 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2ngf40-6bb27780e265ad509c00030080910152 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-2ngf40-6bb27780e265ad509c00030080910152 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2ngf40-6bb27780e265ad509c00030080910152 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2ngf40-6bb27780e265ad509c00030080910152 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2ngf40-6bb27780e265ad509c00030080910152 av-special-heading-h2 blockquote modern-quote  avia-builder-el-24  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >COMO COME\u00c7OU NOSSA PARCERIA COM A MEDS\u00caNIOR<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-7q18y9-011d47c5a348fb6bde737de38f6630c4 av_three_fifth  avia-builder-el-25  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0\">\n#top .hr.hr-invisible.av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0 hr-invisible  avia-builder-el-26  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vs72ul-c6803af274b58a8254534a2c970aaa66\">\n#top .av_textblock_section.av-vs72ul-c6803af274b58a8254534a2c970aaa66 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-vs72ul-c6803af274b58a8254534a2c970aaa66 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Quando a Meds\u00eanior procurou a NP Digital Brasil, veio com um desafio muito claro em mente.<\/p>\n<p>A Meds\u00eanior \u00e9 uma empresa de plano de sa\u00fade exclusivo para a terceira idade, com a miss\u00e3o de promover o envelhecimento saud\u00e1vel a partir do Programa de Medicina Preventiva, desenvolvido exclusivamente por eles.<\/p>\n<p>Seu site estava em reestrutura\u00e7\u00e3o, e o direcionamento de usu\u00e1rios era feito 100% atrav\u00e9s de Landing Pages, por isso eles desejavam melhorar a capta\u00e7\u00e3o de leads qualificados por faixa et\u00e1ria e pra\u00e7a, al\u00e9m de diminuir o custo por leads.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='center-col'  class='avia-section av-5cstzl-f87e6ef03d0d43b56e7f0a9e55e882ec main_color avia-section-default avia-no-border-styling  avia-builder-el-28  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11237'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-g35xd-cec5e8f0d4cfa9dcd79b82c25b2f9db8 sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-g35xd-cec5e8f0d4cfa9dcd79b82c25b2f9db8 av_two_fifth  avia-builder-el-29  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysne3j6-1a5f072dc2fd5cdc22dd0d2ad7e5274d\">\n#top .av_textblock_section.av-kysne3j6-1a5f072dc2fd5cdc22dd0d2ad7e5274d .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-kysne3j6-1a5f072dc2fd5cdc22dd0d2ad7e5274d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29\"><strong>NOSSA META<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3slxwx-efcd78b09baf446d336f8a837b5bce1f\">\n#top .hr.hr-invisible.av-3slxwx-efcd78b09baf446d336f8a837b5bce1f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3slxwx-efcd78b09baf446d336f8a837b5bce1f hr-invisible  avia-builder-el-31  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ly55l-4211ea64e79b58128f0a5cccd45b4e56\">\n#top .av-special-heading.av-4ly55l-4211ea64e79b58128f0a5cccd45b4e56{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-4ly55l-4211ea64e79b58128f0a5cccd45b4e56 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-4ly55l-4211ea64e79b58128f0a5cccd45b4e56 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-4ly55l-4211ea64e79b58128f0a5cccd45b4e56 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-4ly55l-4211ea64e79b58128f0a5cccd45b4e56 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-4ly55l-4211ea64e79b58128f0a5cccd45b4e56 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-4ly55l-4211ea64e79b58128f0a5cccd45b4e56 av-special-heading-h2 blockquote modern-quote  avia-builder-el-32  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >AUMENTAR A CAPTA\u00c7\u00c3O DE LEADS E DIMINUIR O CUSTO<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-2uq5vl-ce01697472485aa348bc99c2cbbcc9bd av_three_fifth  avia-builder-el-33  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f\">\n#top .hr.hr-invisible.av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f hr-invisible  avia-builder-el-34  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pfe79h-0a81cd253704f45d5cef8f16132e8372\">\n#top .av_textblock_section.av-pfe79h-0a81cd253704f45d5cef8f16132e8372 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-pfe79h-0a81cd253704f45d5cef8f16132e8372 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>O caminho que escolhemos:<\/strong><\/p>\n<ul>\n<li>Construir junto a Meds\u00eanior uma estrat\u00e9gia integrada de tr\u00e1fego pago e otimiza\u00e7\u00f5es na experi\u00eancia dos usu\u00e1rios em suas Landing Pages.<\/li>\n<li>Realizar experimenta\u00e7\u00f5es e testes A\/B para identificar as otimiza\u00e7\u00f5es que geram melhores resultados e colher novos dados.<\/li>\n<li>Reestrutura\u00e7\u00e3o de contas de an\u00fancios e implementa\u00e7\u00e3o de estrat\u00e9gia de m\u00eddia com segmenta\u00e7\u00e3o de p\u00fablicos, monitoramento e otimiza\u00e7\u00e3o constante nas campanhas, com foco em performance.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w4xrdx-cc46e4385631267e435dd1a04562e601\">\n.avia-image-container.av-w4xrdx-cc46e4385631267e435dd1a04562e601 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-w4xrdx-cc46e4385631267e435dd1a04562e601 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-w4xrdx-cc46e4385631267e435dd1a04562e601 av-styling- avia-align-center  avia-builder-el-36  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11290 avia-img-lazy-loading-not-11290 avia_image ' src=\"https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2023\/01\/image-59.png\" alt='' title='image 59'  height=\"659\" width=\"836\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2023\/01\/image-59.png 836w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2023\/01\/image-59-300x236.png 300w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2023\/01\/image-59-768x605.png 768w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2023\/01\/image-59-705x556.png 705w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><\/div><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi66jnn-e6097f83b9eec32b8116558e87819401\">\n.avia-section.av-kwi66jnn-e6097f83b9eec32b8116558e87819401{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='case-results'  class='avia-section av-kwi66jnn-e6097f83b9eec32b8116558e87819401 main_color avia-section-small avia-no-border-styling  avia-builder-el-37  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11237'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jjrt-c3113b90a9175c037809d0a509f509cb\">\n.flex_column.av-1jjrt-c3113b90a9175c037809d0a509f509cb{\nwidth:34.6%;\n}\n<\/style>\n<div  class='flex_column av-1jjrt-c3113b90a9175c037809d0a509f509cb av_two_fifth  avia-builder-el-38  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439\">\n#top .av_textblock_section.av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29\"><strong>A SOLU\u00c7\u00c3O<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4x4x29-6489c44d07db240e8914352a4fff3991\">\n#top .hr.hr-invisible.av-4x4x29-6489c44d07db240e8914352a4fff3991{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-4x4x29-6489c44d07db240e8914352a4fff3991 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2rx661-4f5474b03b6d956e0c3eb4564a07ef7e\">\n#top .av-special-heading.av-2rx661-4f5474b03b6d956e0c3eb4564a07ef7e{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-2rx661-4f5474b03b6d956e0c3eb4564a07ef7e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2rx661-4f5474b03b6d956e0c3eb4564a07ef7e .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-2rx661-4f5474b03b6d956e0c3eb4564a07ef7e .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2rx661-4f5474b03b6d956e0c3eb4564a07ef7e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2rx661-4f5474b03b6d956e0c3eb4564a07ef7e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2rx661-4f5474b03b6d956e0c3eb4564a07ef7e av-special-heading-h2 blockquote modern-quote  avia-builder-el-41  el_after_av_hr  el_before_av_hr  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >COMO ATINGIMOS A META PARA A MEDS\u00caNIOR<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyso6cne-adc8b7aa6a77ca50c020490facdc445a\">\n#top .hr.hr-invisible.av-kyso6cne-adc8b7aa6a77ca50c020490facdc445a{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-kyso6cne-adc8b7aa6a77ca50c020490facdc445a hr-invisible  avia-builder-el-42  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ai9m9-707cb4bd336f15117df3551d118bdeb0\">\n.flex_column.av-ai9m9-707cb4bd336f15117df3551d118bdeb0{\nwidth:56.4%;\nmargin-left:9%;\n}\n<\/style>\n<div  class='flex_column av-ai9m9-707cb4bd336f15117df3551d118bdeb0 av_three_fifth  avia-builder-el-43  el_after_av_two_fifth  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2l40gh-34dd4b9d73b91cd210502a21e93c168a\">\n#top .hr.hr-invisible.av-2l40gh-34dd4b9d73b91cd210502a21e93c168a{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-2l40gh-34dd4b9d73b91cd210502a21e93c168a hr-invisible  avia-builder-el-44  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-310paj-7d6af31fee7f8fda65adba7b6c582481\">\n#top .av_textblock_section.av-310paj-7d6af31fee7f8fda65adba7b6c582481 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-310paj-7d6af31fee7f8fda65adba7b6c582481 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Utilizamos uma metodologia global da NP Digital, que comp\u00f5e a integra\u00e7\u00e3o de diferentes estrat\u00e9gias para a potencializa\u00e7\u00e3o de resultados.<\/p>\n<p>CRO: Realizando testes e otimiza\u00e7\u00f5es nas landing pages identificamos uma intera\u00e7\u00e3o entre otimiza\u00e7\u00e3o da experi\u00eancia do usu\u00e1rio e redu\u00e7\u00e3o de CPL.<\/p>\n<p>Apesar de a experi\u00eancia do usu\u00e1rio n\u00e3o ser a \u00fanica vari\u00e1vel determinante no CPL, os resultados em ambiente teste &#8211; com controle de vari\u00e1veis &#8211; confirmam que \u00e0 medida que proporcionamos uma experi\u00eancia otimizada aos usu\u00e1rios, a taxa de convers\u00e3o \u00e9 positivamente impactada e os custos de aquisi\u00e7\u00e3o baixam.<\/p>\n<p>M\u00eddia Paga: Reestruturando a an\u00e1lise no Google Analytics: Separando a performance do site (em reforma) e landing pages, o que permitiu que cheg\u00e1ssemos a insights mais assertivos sobre os usu\u00e1rios de campanha. Al\u00e9m disso, a an\u00e1lise de performance por pra\u00e7a, separadamente, permitiu a interpreta\u00e7\u00e3o e otimiza\u00e7\u00f5es personalizadas para cada localiza\u00e7\u00e3o, de acordo com o awareness da marca.<\/p>\n<p><span style=\"font-weight: 400\">A partir de testes executados nas LPs da Medsenior, identificamos que o perfil do p\u00fablico valoriza o volume de informa\u00e7\u00f5es e tem <\/span>maior probabilidade de convers\u00e3o quando recebe instru\u00e7\u00f5es sobre as etapas seguintes do processo de cadastro. <span style=\"font-weight: 400\">Seguindo este entendimento, executamos cerca de 16 testes e mais de 60 otimiza\u00e7\u00f5es em todas as LPs.<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2djjv7-03fa7b77ea60dbf363b8751782eb72e6\">\n#top .hr.hr-invisible.av-2djjv7-03fa7b77ea60dbf363b8751782eb72e6{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2djjv7-03fa7b77ea60dbf363b8751782eb72e6 hr-invisible  avia-builder-el-46  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4isr1d1-0bb5668f19aa86367a61f3ab7417ba1c\">\n.avia-section.av-4isr1d1-0bb5668f19aa86367a61f3ab7417ba1c{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='case-results'  class='avia-section av-4isr1d1-0bb5668f19aa86367a61f3ab7417ba1c main_color avia-section-small avia-no-border-styling  avia-builder-el-47  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11237'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dke479-d252539c9ff77a71d96261f568ae15f2\">\n.flex_column.av-dke479-d252539c9ff77a71d96261f568ae15f2{\nwidth:34.6%;\n}\n<\/style>\n<div  class='flex_column av-dke479-d252539c9ff77a71d96261f568ae15f2 av_two_fifth  avia-builder-el-48  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nb7upx-0ff4cb67b7b90f5266d69d5d8c428bdf\">\n#top .hr.hr-invisible.av-3nb7upx-0ff4cb67b7b90f5266d69d5d8c428bdf{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3nb7upx-0ff4cb67b7b90f5266d69d5d8c428bdf hr-invisible  avia-builder-el-49  el_before_av_heading  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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