{"id":12058,"date":"2024-12-04T08:53:26","date_gmt":"2024-12-04T11:53:26","guid":{"rendered":"https:\/\/npdigital.com\/br\/?post_type=portfolio&#038;p=12058"},"modified":"2025-01-07T09:47:25","modified_gmt":"2025-01-07T12:47:25","slug":"viva-real","status":"publish","type":"portfolio","link":"https:\/\/npdigital.com\/br\/blog\/work\/viva-real\/","title":{"rendered":"Viva Real"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhi2ysr-99eff6eef71396366a098b79783e9478\">\n.avia-section.av-kwhi2ysr-99eff6eef71396366a098b79783e9478{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2024\/12\/viva-real-2.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.avia-section.av-kwhi2ysr-99eff6eef71396366a098b79783e9478 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kwhi2ysr-99eff6eef71396366a098b79783e9478 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12058'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 sc-av_two_third av-equal-height-column-flextable'><div  class='flex_column av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhlos3o-1854c0879711335ef22da70918a21869\">\n#top .av_textblock_section.av-kwhlos3o-1854c0879711335ef22da70918a21869 .avia_textblock{\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-kwhlos3o-1854c0879711335ef22da70918a21869 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"color: #ff5f29\"><span><b>Viva Real<\/b><\/span><\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwzsv5nw-3bd6c345f1954cb2be89ecf4c6e83d86\">\n#top .av-rotator-container.av-kwzsv5nw-3bd6c345f1954cb2be89ecf4c6e83d86{\ntext-align:left;\ncolor:#ffffff;\n}\n#top #wrap_all .av-rotator-container.av-kwzsv5nw-3bd6c345f1954cb2be89ecf4c6e83d86 .av-rotator-container-inner{\nfont-size:4vw;\n}\n\n@media only screen and (min-width: 990px){ \n#top #wrap_all .av-rotator-container.av-kwzsv5nw-3bd6c345f1954cb2be89ecf4c6e83d86 .av-rotator-container-inner{\nfont-size:3.5vw;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-rotator-container.av-kwzsv5nw-3bd6c345f1954cb2be89ecf4c6e83d86 .av-rotator-container-inner{\nfont-size:40px;\n}\n}\n<\/style>\n<div  class='av-rotator-container av-rotation-container-left av-kwzsv5nw-3bd6c345f1954cb2be89ecf4c6e83d86  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock ' data-interval='5' data-animation='1'><h1 class='av-rotator-container-inner'>Como a Viva Real aumentou em 141% o Tr\u00e1fego Org\u00e2nico e superou metas<span class='av-rotator-text av-rotator-multiline-off'><\/span><\/h1><\/div><br \/>\n<section  class='av_textblock_section av-lwgir4bp-04f6aa52f41f26eaed4cbc5e7bcdde57 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"color: #ffffff\">Com planejamento estrat\u00e9gico de conte\u00fado, pensado em cada etapa do tipo de consumidor e sua jornada<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f\">\n#top .hr.hr-invisible.av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-ky2yh5we-837e04e5936f423e6d2475453694602c avia-buttonrow-left  avia-builder-el-6  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2ygphm-07e5337fbc9ab98193c0e26ccedd1e2e\">\n#top #wrap_all .avia-button.av-ky2ygphm-07e5337fbc9ab98193c0e26ccedd1e2e{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#read-more'  class='avia-button av-ky2ygphm-07e5337fbc9ab98193c0e26ccedd1e2e avia-icon_select-no avia-size-large avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >Leia Mais<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2yh20m-e8519557a41122f459f508a592a8919f\">\n#top #wrap_all .avia-button.av-ky2yh20m-e8519557a41122f459f508a592a8919f{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#case-results'  class='avia-button av-ky2yh20m-e8519557a41122f459f508a592a8919f avia-icon_select-no avia-size-large avia-color-grey'  ><span class='avia_iconbox_title' >Veja a Solu\u00e7\u00e3o<\/span><\/a>\n<\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-ah36h-99b3d945f7cb166a533d9d9d1fc2527d av_one_third  avia-builder-el-7  el_after_av_two_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-25pygx-2c3ebb84d9a6c0acc9d8ff5cab9f9b9c entry-content-wrapper main_color av-flex-cells  avia-builder-el-8  el_after_av_section  el_before_av_section  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155\">\n.flex_cell.av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ff5e29;\n}\n<\/style>\n<div class='flex_cell av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155 av-gridrow-cell av_one_third no_margin  avia-builder-el-9  el_before_av_cell_one_third  avia-builder-el-first '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq3k3c-d1af85652ad510c73f51f5290f364150\">\n#top .avia-animated-number.av-kwkq3k3c-d1af85652ad510c73f51f5290f364150 .avia-animated-number-title{\nfont-size:90px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kwkq3k3c-d1af85652ad510c73f51f5290f364150 .avia-animated-number-content{\nfont-size:18px;\ncolor:#444444;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq3k3c-d1af85652ad510c73f51f5290f364150 av-force-default-color avia_animate_when_visible  avia-builder-el-10  el_before_av_textblock  avia-builder-el-first  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"141\" data-start_from=\"0\">141<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4gip65-dc01c1dc92b9ac2c513c9a01ee0a12d2\">\n#top .av_textblock_section.av-4gip65-dc01c1dc92b9ac2c513c9a01ee0a12d2 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-4gip65-dc01c1dc92b9ac2c513c9a01ee0a12d2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center\"><span style=\"font-weight: 400;color: #ffffff\">de aumento no tr\u00e1fego org\u00e2nico total no blog<\/span><\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588\">\n.flex_cell.av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ef561a;\n}\n<\/style>\n<div class='flex_cell av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588 av-gridrow-cell av_one_third no_margin  avia-builder-el-12  el_after_av_cell_one_third  el_before_av_cell_one_third '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq5yiu-03e655040ac9bd265922f68d4d00cea8\">\n#top .avia-animated-number.av-kwkq5yiu-03e655040ac9bd265922f68d4d00cea8 .avia-animated-number-title{\nfont-size:90px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kwkq5yiu-03e655040ac9bd265922f68d4d00cea8 .avia-animated-number-content{\nfont-size:18px;\ncolor:#444444;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq5yiu-03e655040ac9bd265922f68d4d00cea8 av-force-default-color avia_animate_when_visible  avia-builder-el-13  el_before_av_textblock  avia-builder-el-first  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"197\" data-start_from=\"0\">197<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wdg959-4b0835c86334bffbb16cb1b9f6ba5069\">\n#top .av_textblock_section.av-wdg959-4b0835c86334bffbb16cb1b9f6ba5069 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-wdg959-4b0835c86334bffbb16cb1b9f6ba5069 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center\"><span style=\"font-weight: 400;color: #ffffff\">de aumento em cliques no site\/blog<\/span><\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-karp79-d4c711e03f36e777695eb4215af2401a\">\n.flex_cell.av-karp79-d4c711e03f36e777695eb4215af2401a{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ef561a;\n}\n<\/style>\n<div class='flex_cell av-karp79-d4c711e03f36e777695eb4215af2401a av-gridrow-cell av_one_third no_margin  avia-builder-el-15  el_after_av_cell_one_third  avia-builder-el-last '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m49stw49-6a516bb53da4e7ee299f4b350258a192\">\n#top .avia-animated-number.av-m49stw49-6a516bb53da4e7ee299f4b350258a192 .avia-animated-number-title{\nfont-size:90px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-m49stw49-6a516bb53da4e7ee299f4b350258a192 .avia-animated-number-content{\nfont-size:18px;\ncolor:#444444;\n}\n<\/style>\n<div  class=\"avia-animated-number av-m49stw49-6a516bb53da4e7ee299f4b350258a192 av-force-default-color avia_animate_when_visible  avia-builder-el-16  el_before_av_textblock  avia-builder-el-first  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"200\" data-start_from=\"0\">200<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m49suuhj-7ea0e2f3731ad7e2befbd4c4401318ab\">\n#top .av_textblock_section.av-m49suuhj-7ea0e2f3731ad7e2befbd4c4401318ab .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-m49suuhj-7ea0e2f3731ad7e2befbd4c4401318ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center\"><span style=\"font-weight: 400;color: #ffffff\">de aumento no n\u00famero de palavras-chave posicionadas no Top 3 do Google<\/span><\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<\/div>\n<div id='read-more'  class='avia-section av-ky2z002t-85fe0e9d68f196a9e742313300175b78 main_color avia-section-default avia-no-border-styling  avia-builder-el-18  el_after_av_layout_row  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12058'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-dk9pd-1273901089343075b5e7b154fa0f861e sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-dk9pd-1273901089343075b5e7b154fa0f861e av_two_fifth  avia-builder-el-19  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lxevgt-53f1dbf4bbe6d0a539e5c805729dcb13\">\n#top .av_textblock_section.av-lxevgt-53f1dbf4bbe6d0a539e5c805729dcb13 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-lxevgt-53f1dbf4bbe6d0a539e5c805729dcb13 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29\"><strong>A EMPRESA<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ukk0ut-e852d9a84f676f1040be10c372d8bd7b\">\n#top .hr.hr-invisible.av-ukk0ut-e852d9a84f676f1040be10c372d8bd7b{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-ukk0ut-e852d9a84f676f1040be10c372d8bd7b hr-invisible  avia-builder-el-21  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ngf40-8fd6735b6087405de625283c6c899818\">\n#top .av-special-heading.av-2ngf40-8fd6735b6087405de625283c6c899818{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-2ngf40-8fd6735b6087405de625283c6c899818 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2ngf40-8fd6735b6087405de625283c6c899818 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-2ngf40-8fd6735b6087405de625283c6c899818 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2ngf40-8fd6735b6087405de625283c6c899818 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2ngf40-8fd6735b6087405de625283c6c899818 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2ngf40-8fd6735b6087405de625283c6c899818 av-special-heading-h2 blockquote modern-quote  avia-builder-el-22  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >COMO COME\u00c7OU NOSSA PARCERIA COM A VIVAREAL<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-7q18y9-011d47c5a348fb6bde737de38f6630c4 av_three_fifth  avia-builder-el-23  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0\">\n#top .hr.hr-invisible.av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0 hr-invisible  avia-builder-el-24  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vs72ul-09a86121b40e4447615d553763a10133\">\n#top .av_textblock_section.av-vs72ul-09a86121b40e4447615d553763a10133 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-vs72ul-09a86121b40e4447615d553763a10133 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400\">A Viva Real, uma das principais plataformas de busca de im\u00f3veis no Brasil, enfrentava um grande desafio: expandir ainda mais sua presen\u00e7a nas buscas org\u00e2nicas em um mercado altamente competitivo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Com concorrentes de peso, a empresa precisava crescer sem canibalizar suas pr\u00f3prias iniciativas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Foi ent\u00e3o que a VivaReal buscou a ajuda da NP Digital Brasil, para ajudar com a expans\u00e3o e maior presen\u00e7a em territ\u00f3rios ainda n\u00e3o atingidos pela marca.<\/span><\/p>\n<p><br style=\"font-weight: 400\" \/><br style=\"font-weight: 400\" \/><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='center-col'  class='avia-section av-5cstzl-f87e6ef03d0d43b56e7f0a9e55e882ec main_color avia-section-default avia-no-border-styling  avia-builder-el-26  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12058'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-g35xd-cec5e8f0d4cfa9dcd79b82c25b2f9db8 sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-g35xd-cec5e8f0d4cfa9dcd79b82c25b2f9db8 av_two_fifth  avia-builder-el-27  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n22swq-5209ff78c98188483f57e00e75af6862\">\n#top .av_textblock_section.av-n22swq-5209ff78c98188483f57e00e75af6862 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-n22swq-5209ff78c98188483f57e00e75af6862 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29\"><strong>NOSSA META<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3slxwx-efcd78b09baf446d336f8a837b5bce1f\">\n#top .hr.hr-invisible.av-3slxwx-efcd78b09baf446d336f8a837b5bce1f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3slxwx-efcd78b09baf446d336f8a837b5bce1f hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ly55l-d80e5418f21647ab24b4b659de221a67\">\n#top .av-special-heading.av-4ly55l-d80e5418f21647ab24b4b659de221a67{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-4ly55l-d80e5418f21647ab24b4b659de221a67 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-4ly55l-d80e5418f21647ab24b4b659de221a67 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-4ly55l-d80e5418f21647ab24b4b659de221a67 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-4ly55l-d80e5418f21647ab24b4b659de221a67 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-4ly55l-d80e5418f21647ab24b4b659de221a67 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-4ly55l-d80e5418f21647ab24b4b659de221a67 av-special-heading-h2 blockquote modern-quote  avia-builder-el-30  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >META AMBICIOSA DE CRESCER EM 30% O TR\u00c1FEGO ORG\u00c2NICO<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-2uq5vl-ce01697472485aa348bc99c2cbbcc9bd av_three_fifth  avia-builder-el-31  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f\">\n#top .hr.hr-invisible.av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f hr-invisible  avia-builder-el-32  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pfe79h-a0d5890db59976684df26bdf864a7652\">\n#top .av_textblock_section.av-pfe79h-a0d5890db59976684df26bdf864a7652 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-pfe79h-a0d5890db59976684df26bdf864a7652 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400\">A meta era crescer em 30% o tr\u00e1fego org\u00e2nico em rela\u00e7\u00e3o ao ano anterior, aproveitando o potencial do blog da Viva Real.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">No entanto, a concorr\u00eancia acirrada exigia uma abordagem diferenciada e precisa, que fosse al\u00e9m das estrat\u00e9gias tradicionais de SEO.<\/span><\/p>\n<p><br style=\"font-weight: 400\" \/><br style=\"font-weight: 400\" \/><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi66jnn-e6097f83b9eec32b8116558e87819401\">\n.avia-section.av-kwi66jnn-e6097f83b9eec32b8116558e87819401{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='case-results'  class='avia-section av-kwi66jnn-e6097f83b9eec32b8116558e87819401 main_color avia-section-small avia-no-border-styling  avia-builder-el-34  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12058'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jjrt-c3113b90a9175c037809d0a509f509cb\">\n.flex_column.av-1jjrt-c3113b90a9175c037809d0a509f509cb{\nwidth:34.6%;\n}\n<\/style>\n<div  class='flex_column av-1jjrt-c3113b90a9175c037809d0a509f509cb av_two_fifth  avia-builder-el-35  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysne3j6-bec869d837e38e7bf4abcdc085cb2259\">\n#top .av_textblock_section.av-kysne3j6-bec869d837e38e7bf4abcdc085cb2259 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-kysne3j6-bec869d837e38e7bf4abcdc085cb2259 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29\"><strong>A SOLU\u00c7\u00c3O<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4x4x29-6489c44d07db240e8914352a4fff3991\">\n#top .hr.hr-invisible.av-4x4x29-6489c44d07db240e8914352a4fff3991{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-4x4x29-6489c44d07db240e8914352a4fff3991 hr-invisible  avia-builder-el-37  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2rx661-5f1ff208b2bb732bfd724aa8e2db46de\">\n#top .av-special-heading.av-2rx661-5f1ff208b2bb732bfd724aa8e2db46de{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-2rx661-5f1ff208b2bb732bfd724aa8e2db46de .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2rx661-5f1ff208b2bb732bfd724aa8e2db46de .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-2rx661-5f1ff208b2bb732bfd724aa8e2db46de .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2rx661-5f1ff208b2bb732bfd724aa8e2db46de .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2rx661-5f1ff208b2bb732bfd724aa8e2db46de .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2rx661-5f1ff208b2bb732bfd724aa8e2db46de av-special-heading-h2 blockquote modern-quote  avia-builder-el-38  el_after_av_hr  el_before_av_hr  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >A ESTRAT\u00c9GIA PARA ALCAN\u00c7AR E SUPERAR ESSA META, FOI UM PLANO ESTRAT\u00c9GICO DE SEO ROBUSTO E ALTAMENTE FOCADO.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyso6cne-adc8b7aa6a77ca50c020490facdc445a\">\n#top .hr.hr-invisible.av-kyso6cne-adc8b7aa6a77ca50c020490facdc445a{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-kyso6cne-adc8b7aa6a77ca50c020490facdc445a hr-invisible  avia-builder-el-39  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ai9m9-707cb4bd336f15117df3551d118bdeb0\">\n.flex_column.av-ai9m9-707cb4bd336f15117df3551d118bdeb0{\nwidth:56.4%;\nmargin-left:9%;\n}\n<\/style>\n<div  class='flex_column av-ai9m9-707cb4bd336f15117df3551d118bdeb0 av_three_fifth  avia-builder-el-40  el_after_av_two_fifth  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2l40gh-34dd4b9d73b91cd210502a21e93c168a\">\n#top .hr.hr-invisible.av-2l40gh-34dd4b9d73b91cd210502a21e93c168a{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-2l40gh-34dd4b9d73b91cd210502a21e93c168a hr-invisible  avia-builder-el-41  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-310paj-0f97f8cedffd1fd6f07e21b5f905fb1f\">\n#top .av_textblock_section.av-310paj-0f97f8cedffd1fd6f07e21b5f905fb1f .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-310paj-0f97f8cedffd1fd6f07e21b5f905fb1f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mapeamento estrat\u00e9gico das \u00e1reas de atua\u00e7\u00e3o e identifica\u00e7\u00e3o de lacunas em compara\u00e7\u00e3o com os concorrentes.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Explora\u00e7\u00e3o de novas oportunidades em territ\u00f3rios ainda pouco explorados ou negligenciados pela concorr\u00eancia.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Fortalecimento de segmentos-chave, com foco especial nas regi\u00f5es mais estrat\u00e9gicas, como o sudeste, fundamental para o crescimento da Viva Real e ZAP Im\u00f3veis.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Integra\u00e7\u00e3o de estrat\u00e9gias entre o Portal e o Blog, garantindo que ambos trabalhassem em sinergia, maximizando os resultados de forma inteligente.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Content Pruning (elimina\u00e7\u00e3o de conte\u00fados obsoletos) e refresh de artigos relevantes, garantindo que apenas o melhor conte\u00fado continuasse a ranquear.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Um foco inovador no conte\u00fado. Optamos por um conte\u00fado que ressoasse com o dia a dia dos usu\u00e1rios, abordando temas como rotinas dom\u00e9sticas e cuidados com a casa, al\u00e9m de criar materiais abrangentes sobre regi\u00f5es, cidades e bairros de todo o Brasil. Isso ampliou significativamente a relev\u00e2ncia do blog para diferentes p\u00fablicos, sem focar exclusivamente em uma \u00fanica \u00e1rea geogr\u00e1fica.<\/span><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2djjv7-03fa7b77ea60dbf363b8751782eb72e6\">\n#top .hr.hr-invisible.av-2djjv7-03fa7b77ea60dbf363b8751782eb72e6{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2djjv7-03fa7b77ea60dbf363b8751782eb72e6 hr-invisible  avia-builder-el-43  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4isr1d1-0bb5668f19aa86367a61f3ab7417ba1c\">\n.avia-section.av-4isr1d1-0bb5668f19aa86367a61f3ab7417ba1c{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='case-results'  class='avia-section av-4isr1d1-0bb5668f19aa86367a61f3ab7417ba1c main_color avia-section-small avia-no-border-styling  avia-builder-el-44  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12058'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dke479-d252539c9ff77a71d96261f568ae15f2\">\n.flex_column.av-dke479-d252539c9ff77a71d96261f568ae15f2{\nwidth:34.6%;\n}\n<\/style>\n<div  class='flex_column av-dke479-d252539c9ff77a71d96261f568ae15f2 av_two_fifth  avia-builder-el-45  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nb7upx-0ff4cb67b7b90f5266d69d5d8c428bdf\">\n#top .hr.hr-invisible.av-3nb7upx-0ff4cb67b7b90f5266d69d5d8c428bdf{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3nb7upx-0ff4cb67b7b90f5266d69d5d8c428bdf hr-invisible  avia-builder-el-46  el_before_av_heading  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldwh102s-62bd0ea6d2cdcab36a0b54ce532d277b\">\n#top .av-special-heading.av-ldwh102s-62bd0ea6d2cdcab36a0b54ce532d277b{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-ldwh102s-62bd0ea6d2cdcab36a0b54ce532d277b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ldwh102s-62bd0ea6d2cdcab36a0b54ce532d277b .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-ldwh102s-62bd0ea6d2cdcab36a0b54ce532d277b .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ldwh102s-62bd0ea6d2cdcab36a0b54ce532d277b .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ldwh102s-62bd0ea6d2cdcab36a0b54ce532d277b .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ldwh102s-62bd0ea6d2cdcab36a0b54ce532d277b av-special-heading-h2 blockquote modern-quote  avia-builder-el-47  el_after_av_hr  el_before_av_hr  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >RESULTADO<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2y1q30l-60221daa5f510f12d442c5c50da623ed\">\n#top .hr.hr-invisible.av-2y1q30l-60221daa5f510f12d442c5c50da623ed{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-2y1q30l-60221daa5f510f12d442c5c50da623ed hr-invisible  avia-builder-el-48  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bjrmib-3e9992cb55dcbf7ab26219bf61cf79da\">\n.flex_column.av-1bjrmib-3e9992cb55dcbf7ab26219bf61cf79da{\nwidth:56.4%;\nmargin-left:9%;\n}\n<\/style>\n<div  class='flex_column av-1bjrmib-3e9992cb55dcbf7ab26219bf61cf79da av_three_fifth  avia-builder-el-49  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luij8jtw-aeb1e709195dc740b8f41dad1bbf7b7c\">\n#top .av_textblock_section.av-luij8jtw-aeb1e709195dc740b8f41dad1bbf7b7c .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-luij8jtw-aeb1e709195dc740b8f41dad1bbf7b7c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400\">Resultados que superaram as expectativas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Em apenas seis meses, os resultados alcan\u00e7ados foram:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">+141% de aumento no tr\u00e1fego org\u00e2nico total no blog.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Crescimento de 229% nos cliques em compara\u00e7\u00e3o \u00e0 meta original, de maio a outubro de 2024.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">197% de aumento em cliques em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano anterior (2023).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">108% de crescimento no total de palavras-chave ranqueadas.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">200% de aumento no n\u00famero de palavras-chave posicionadas no Top 3 do Google.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">248% de crescimento em palavras-chave que ativam recursos visuais (como snippets e imagens) nos resultados de pesquisa.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">10% de aumento nas palavras-chave na primeira p\u00e1gina de resultados.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Com uma estrat\u00e9gia de conte\u00fado s\u00f3lida, focada em dados e insights de mercado, conseguimos n\u00e3o apenas atingir, mas superar significativamente as metas estabelecidas pela Viva Real.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">N\u00e3o apenas aumentamos o tr\u00e1fego org\u00e2nico, como tamb\u00e9m ajudamos a VivaReal a se posicionar como marca l\u00edder de mercado em um segmento altamente 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