{"id":12074,"date":"2024-12-16T17:02:22","date_gmt":"2024-12-16T20:02:22","guid":{"rendered":"https:\/\/npdigital.com\/br\/?post_type=portfolio&#038;p=12074"},"modified":"2025-01-23T11:31:53","modified_gmt":"2025-01-23T14:31:53","slug":"farm-rio","status":"publish","type":"portfolio","link":"https:\/\/npdigital.com\/br\/blog\/work\/farm-rio\/","title":{"rendered":"Farm Rio Latam"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhi2ysr-09b976383d21ab9fbbea52c496330050\">\n.avia-section.av-kwhi2ysr-09b976383d21ab9fbbea52c496330050{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2024\/12\/FARM-BACKGROUND-scaled.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.avia-section.av-kwhi2ysr-09b976383d21ab9fbbea52c496330050 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kwhi2ysr-09b976383d21ab9fbbea52c496330050 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12074'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 sc-av_two_third av-equal-height-column-flextable'><div  class='flex_column av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhlos3o-1854c0879711335ef22da70918a21869\">\n#top .av_textblock_section.av-kwhlos3o-1854c0879711335ef22da70918a21869 .avia_textblock{\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-kwhlos3o-1854c0879711335ef22da70918a21869 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"color: #ff5f29\"><b>Farm Rio LATAM<\/b><\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwzsv5nw-cff9fdd94454af9f48e5f4495c059e70\">\n#top .av-rotator-container.av-kwzsv5nw-cff9fdd94454af9f48e5f4495c059e70{\ntext-align:left;\ncolor:#ffffff;\n}\n#top #wrap_all .av-rotator-container.av-kwzsv5nw-cff9fdd94454af9f48e5f4495c059e70 .av-rotator-container-inner{\nfont-size:4vw;\n}\n\n@media only screen and (min-width: 990px){ \n#top #wrap_all .av-rotator-container.av-kwzsv5nw-cff9fdd94454af9f48e5f4495c059e70 .av-rotator-container-inner{\nfont-size:3.5vw;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-rotator-container.av-kwzsv5nw-cff9fdd94454af9f48e5f4495c059e70 .av-rotator-container-inner{\nfont-size:40px;\n}\n}\n<\/style>\n<div  class='av-rotator-container av-rotation-container-left av-kwzsv5nw-cff9fdd94454af9f48e5f4495c059e70  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock ' data-interval='5' data-animation='1'><h1 class='av-rotator-container-inner'>Como a Farm Rio LATAM ultrapassou sua meta de Black Friday em 177%<span class='av-rotator-text av-rotator-multiline-off'><\/span><\/h1><\/div><br \/>\n<section  class='av_textblock_section av-lwgir4bp-04f6aa52f41f26eaed4cbc5e7bcdde57 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"color: #ffffff\">Com uma parceria com a NP Digital Brasil e solu\u00e7\u00f5es em m\u00eddia paga, consolidando a Farm Rio como uma marca em ascens\u00e3o na Am\u00e9rica Latina<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f\">\n#top .hr.hr-invisible.av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-ky2yh5we-837e04e5936f423e6d2475453694602c avia-buttonrow-left  avia-builder-el-6  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2ygphm-07e5337fbc9ab98193c0e26ccedd1e2e\">\n#top #wrap_all .avia-button.av-ky2ygphm-07e5337fbc9ab98193c0e26ccedd1e2e{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#read-more'  class='avia-button av-ky2ygphm-07e5337fbc9ab98193c0e26ccedd1e2e avia-icon_select-no avia-size-large avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >Leia Mais<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2yh20m-e8519557a41122f459f508a592a8919f\">\n#top #wrap_all .avia-button.av-ky2yh20m-e8519557a41122f459f508a592a8919f{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#case-results'  class='avia-button av-ky2yh20m-e8519557a41122f459f508a592a8919f avia-icon_select-no avia-size-large avia-color-grey'  ><span class='avia_iconbox_title' >Veja a Solu\u00e7\u00e3o<\/span><\/a>\n<\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-ah36h-99b3d945f7cb166a533d9d9d1fc2527d av_one_third  avia-builder-el-7  el_after_av_two_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-25pygx-2c3ebb84d9a6c0acc9d8ff5cab9f9b9c entry-content-wrapper main_color av-flex-cells  avia-builder-el-8  el_after_av_section  el_before_av_section  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155\">\n.flex_cell.av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ff5e29;\n}\n<\/style>\n<div class='flex_cell av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155 av-gridrow-cell av_one_third no_margin  avia-builder-el-9  el_before_av_cell_one_third  avia-builder-el-first '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq3k3c-6a8c04a79e49cef3a27003c0cbcd9620\">\n#top .avia-animated-number.av-kwkq3k3c-6a8c04a79e49cef3a27003c0cbcd9620 .avia-animated-number-title{\nfont-size:90px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kwkq3k3c-6a8c04a79e49cef3a27003c0cbcd9620 .avia-animated-number-content{\nfont-size:18px;\ncolor:#444444;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq3k3c-6a8c04a79e49cef3a27003c0cbcd9620 av-force-default-color avia_animate_when_visible  avia-builder-el-10  el_before_av_textblock  avia-builder-el-first  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"127\" data-start_from=\"0\">127<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4gip65-dc01c1dc92b9ac2c513c9a01ee0a12d2\">\n#top .av_textblock_section.av-4gip65-dc01c1dc92b9ac2c513c9a01ee0a12d2 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-4gip65-dc01c1dc92b9ac2c513c9a01ee0a12d2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center\"><span style=\"color: #ffffff\">De receita total do m\u00eas<\/span><\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588\">\n.flex_cell.av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ef561a;\n}\n<\/style>\n<div class='flex_cell av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588 av-gridrow-cell av_one_third no_margin  avia-builder-el-12  el_after_av_cell_one_third  el_before_av_cell_one_third '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq5yiu-e17d55dcff6ec7c66d359e980ba61832\">\n#top .avia-animated-number.av-kwkq5yiu-e17d55dcff6ec7c66d359e980ba61832 .avia-animated-number-title{\nfont-size:90px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kwkq5yiu-e17d55dcff6ec7c66d359e980ba61832 .avia-animated-number-content{\nfont-size:18px;\ncolor:#444444;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq5yiu-e17d55dcff6ec7c66d359e980ba61832 av-force-default-color avia_animate_when_visible  avia-builder-el-13  el_before_av_textblock  avia-builder-el-first  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"120\" data-start_from=\"0\">120<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wdg959-4b0835c86334bffbb16cb1b9f6ba5069\">\n#top .av_textblock_section.av-wdg959-4b0835c86334bffbb16cb1b9f6ba5069 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-wdg959-4b0835c86334bffbb16cb1b9f6ba5069 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center\"><span style=\"color: #ffffff\">Do ROAS (retorno sobre investimento)<\/span><\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-karp79-d4c711e03f36e777695eb4215af2401a\">\n.flex_cell.av-karp79-d4c711e03f36e777695eb4215af2401a{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ef561a;\n}\n<\/style>\n<div class='flex_cell av-karp79-d4c711e03f36e777695eb4215af2401a av-gridrow-cell av_one_third no_margin  avia-builder-el-15  el_after_av_cell_one_third  avia-builder-el-last '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m49stw49-85fed0bd4a3217a61402a7ef24dd8c56\">\n#top .avia-animated-number.av-m49stw49-85fed0bd4a3217a61402a7ef24dd8c56 .avia-animated-number-title{\nfont-size:90px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-m49stw49-85fed0bd4a3217a61402a7ef24dd8c56 .avia-animated-number-content{\nfont-size:18px;\ncolor:#444444;\n}\n<\/style>\n<div  class=\"avia-animated-number av-m49stw49-85fed0bd4a3217a61402a7ef24dd8c56 av-force-default-color avia_animate_when_visible  avia-builder-el-16  el_before_av_textblock  avia-builder-el-first  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"177\" data-start_from=\"0\">177<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m49suuhj-7ea0e2f3731ad7e2befbd4c4401318ab\">\n#top .av_textblock_section.av-m49suuhj-7ea0e2f3731ad7e2befbd4c4401318ab .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-m49suuhj-7ea0e2f3731ad7e2befbd4c4401318ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center\"><span style=\"color: #ffffff\">Da receita total na semana da Black Friday<\/span><\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<\/div><\/p>\n<div id='read-more'  class='avia-section av-ky2z002t-85fe0e9d68f196a9e742313300175b78 main_color avia-section-default avia-no-border-styling  avia-builder-el-18  el_after_av_layout_row  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12074'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-dk9pd-1273901089343075b5e7b154fa0f861e sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-dk9pd-1273901089343075b5e7b154fa0f861e av_two_fifth  avia-builder-el-19  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lxevgt-53f1dbf4bbe6d0a539e5c805729dcb13\">\n#top .av_textblock_section.av-lxevgt-53f1dbf4bbe6d0a539e5c805729dcb13 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-lxevgt-53f1dbf4bbe6d0a539e5c805729dcb13 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29\"><strong>A EMPRESA<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ukk0ut-e852d9a84f676f1040be10c372d8bd7b\">\n#top .hr.hr-invisible.av-ukk0ut-e852d9a84f676f1040be10c372d8bd7b{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-ukk0ut-e852d9a84f676f1040be10c372d8bd7b hr-invisible  avia-builder-el-21  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ngf40-06d1e78fcf113fb065fc0271f3bea520\">\n#top .av-special-heading.av-2ngf40-06d1e78fcf113fb065fc0271f3bea520{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-2ngf40-06d1e78fcf113fb065fc0271f3bea520 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2ngf40-06d1e78fcf113fb065fc0271f3bea520 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-2ngf40-06d1e78fcf113fb065fc0271f3bea520 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2ngf40-06d1e78fcf113fb065fc0271f3bea520 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2ngf40-06d1e78fcf113fb065fc0271f3bea520 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2ngf40-06d1e78fcf113fb065fc0271f3bea520 av-special-heading-h2 blockquote modern-quote  avia-builder-el-22  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >COMO COME\u00c7OU A PARCERIA<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-7q18y9-011d47c5a348fb6bde737de38f6630c4 av_three_fifth  avia-builder-el-23  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0\">\n#top .hr.hr-invisible.av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0 hr-invisible  avia-builder-el-24  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vs72ul-09a86121b40e4447615d553763a10133\">\n#top .av_textblock_section.av-vs72ul-09a86121b40e4447615d553763a10133 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-vs72ul-09a86121b40e4447615d553763a10133 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>A Farm Rio buscou a NP Digital Brasil para dar in\u00edcio \u00e0 sua opera\u00e7\u00e3o na Am\u00e9rica Latina, e ap\u00f3s alguns meses de trabalho chegamos no maior desafio: alcan\u00e7ar as metas de vendas durante a Black Friday, a data mais importante em volume de receita para o grupo Soma.<\/p>\n<p>A Farm Rio \u00e9 uma marca de moda brasileira fundada em 1997 no Rio de Janeiro, desde 2010 fazendo parte do Grupo Soma. Ela \u00e9 reconhecida por suas estampas vibrantes, inspira\u00e7\u00e3o na natureza e esp\u00edrito carioca, a marca combina tropicalismo e sofistica\u00e7\u00e3o em suas cole\u00e7\u00f5es. Atualmente, tem presen\u00e7a internacional, com lojas em cidades como Nova York e Miami, al\u00e9m de forte atua\u00e7\u00e3o no e-commerce.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='center-col'  class='avia-section av-5cstzl-f87e6ef03d0d43b56e7f0a9e55e882ec main_color avia-section-default avia-no-border-styling  avia-builder-el-26  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12074'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-g35xd-cec5e8f0d4cfa9dcd79b82c25b2f9db8 sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-g35xd-cec5e8f0d4cfa9dcd79b82c25b2f9db8 av_two_fifth  avia-builder-el-27  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n22swq-5209ff78c98188483f57e00e75af6862\">\n#top .av_textblock_section.av-n22swq-5209ff78c98188483f57e00e75af6862 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-n22swq-5209ff78c98188483f57e00e75af6862 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29\"><strong>NOSSA META<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3slxwx-efcd78b09baf446d336f8a837b5bce1f\">\n#top .hr.hr-invisible.av-3slxwx-efcd78b09baf446d336f8a837b5bce1f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3slxwx-efcd78b09baf446d336f8a837b5bce1f hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ly55l-73c34f98f15faa312cb600de9f17a17a\">\n#top .av-special-heading.av-4ly55l-73c34f98f15faa312cb600de9f17a17a{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-4ly55l-73c34f98f15faa312cb600de9f17a17a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-4ly55l-73c34f98f15faa312cb600de9f17a17a .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-4ly55l-73c34f98f15faa312cb600de9f17a17a .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-4ly55l-73c34f98f15faa312cb600de9f17a17a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-4ly55l-73c34f98f15faa312cb600de9f17a17a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-4ly55l-73c34f98f15faa312cb600de9f17a17a av-special-heading-h2 blockquote modern-quote  avia-builder-el-30  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >ALCAN\u00c7AR OS OBJETIVOS DE NEG\u00d3CIO DA FARM RIO LATAM<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-2uq5vl-ce01697472485aa348bc99c2cbbcc9bd av_three_fifth  avia-builder-el-31  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f\">\n#top .hr.hr-invisible.av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f hr-invisible  avia-builder-el-32  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pfe79h-a0d5890db59976684df26bdf864a7652\">\n#top .av_textblock_section.av-pfe79h-a0d5890db59976684df26bdf864a7652 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-pfe79h-a0d5890db59976684df26bdf864a7652 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li style=\"font-weight: 400\">Alcan\u00e7ar e superar as metas de vendas durante a Black Friday, impulsionando o crescimento no mercado Latam.<\/li>\n<li style=\"font-weight: 400\">Consolidar a presen\u00e7a da marca na regi\u00e3o, mesmo diante de competidores j\u00e1 estabelecidos.<\/li>\n<li style=\"font-weight: 400\">Transformar desafios em oportunidades, usando estrat\u00e9gia e dados para ganhar relev\u00e2ncia e espa\u00e7o<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi66jnn-e6097f83b9eec32b8116558e87819401\">\n.avia-section.av-kwi66jnn-e6097f83b9eec32b8116558e87819401{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='case-results'  class='avia-section av-kwi66jnn-e6097f83b9eec32b8116558e87819401 main_color avia-section-small avia-no-border-styling  avia-builder-el-34  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12074'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jjrt-c3113b90a9175c037809d0a509f509cb\">\n.flex_column.av-1jjrt-c3113b90a9175c037809d0a509f509cb{\nwidth:34.6%;\n}\n<\/style>\n<div  class='flex_column av-1jjrt-c3113b90a9175c037809d0a509f509cb av_two_fifth  avia-builder-el-35  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysne3j6-bec869d837e38e7bf4abcdc085cb2259\">\n#top .av_textblock_section.av-kysne3j6-bec869d837e38e7bf4abcdc085cb2259 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-kysne3j6-bec869d837e38e7bf4abcdc085cb2259 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29\"><strong>A SOLU\u00c7\u00c3O<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4x4x29-6489c44d07db240e8914352a4fff3991\">\n#top .hr.hr-invisible.av-4x4x29-6489c44d07db240e8914352a4fff3991{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-4x4x29-6489c44d07db240e8914352a4fff3991 hr-invisible  avia-builder-el-37  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2rx661-5e928e3ee7942e1f62c035cb0c244f51\">\n#top .av-special-heading.av-2rx661-5e928e3ee7942e1f62c035cb0c244f51{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-2rx661-5e928e3ee7942e1f62c035cb0c244f51 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2rx661-5e928e3ee7942e1f62c035cb0c244f51 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-2rx661-5e928e3ee7942e1f62c035cb0c244f51 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2rx661-5e928e3ee7942e1f62c035cb0c244f51 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2rx661-5e928e3ee7942e1f62c035cb0c244f51 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2rx661-5e928e3ee7942e1f62c035cb0c244f51 av-special-heading-h2 blockquote modern-quote  avia-builder-el-38  el_after_av_hr  el_before_av_hr  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >UMA ABORDAGEM ORIENTADA POR DADOS E PLANEJAMENTO ROBUSTO, A M\u00cdDIA SE TORNOU IMPULSIONOU A RECEITA, AMPLIANDO SUA RELEV\u00c2NCIA NO FATURAMENTO TOTAL<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyso6cne-adc8b7aa6a77ca50c020490facdc445a\">\n#top .hr.hr-invisible.av-kyso6cne-adc8b7aa6a77ca50c020490facdc445a{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-kyso6cne-adc8b7aa6a77ca50c020490facdc445a hr-invisible  avia-builder-el-39  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ai9m9-707cb4bd336f15117df3551d118bdeb0\">\n.flex_column.av-ai9m9-707cb4bd336f15117df3551d118bdeb0{\nwidth:56.4%;\nmargin-left:9%;\n}\n<\/style>\n<div  class='flex_column av-ai9m9-707cb4bd336f15117df3551d118bdeb0 av_three_fifth  avia-builder-el-40  el_after_av_two_fifth  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2l40gh-34dd4b9d73b91cd210502a21e93c168a\">\n#top .hr.hr-invisible.av-2l40gh-34dd4b9d73b91cd210502a21e93c168a{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-2l40gh-34dd4b9d73b91cd210502a21e93c168a hr-invisible  avia-builder-el-41  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-310paj-0f97f8cedffd1fd6f07e21b5f905fb1f\">\n#top .av_textblock_section.av-310paj-0f97f8cedffd1fd6f07e21b5f905fb1f .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-310paj-0f97f8cedffd1fd6f07e21b5f905fb1f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Analisamos todas as informa\u00e7\u00f5es acumuladas ao longo do projeto para criar um planejamento estrat\u00e9gico robusto. Identificamos padr\u00f5es de comportamento do consumidor, como hor\u00e1rios de maior inten\u00e7\u00e3o de compra, otimizando as a\u00e7\u00f5es para esses momentos.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Implementamos dashboards personalizados que nos permitiram acompanhar dados de m\u00eddia e vendas em tempo real.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mapeamos o comportamento do p\u00fablico-alvo durante a jornada de compra, complementando os insights com dados espec\u00edficos de mercado por pa\u00eds. Isso possibilitou direcionar esfor\u00e7os e mensagens com precis\u00e3o.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Criamos um processo fluido que alinhou cliente, m\u00eddia e dados. Com prepara\u00e7\u00e3o minuciosa e documenta\u00e7\u00e3o clara, as equipes trabalharam de forma coesa, com objetivos bem definidos e foco total nos resultados.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Montamos um War Room para opera\u00e7\u00e3o intensiva durante a Black Friday. A proximidade entre os times garantiu tomadas de decis\u00e3o r\u00e1pidas, transformando dados em a\u00e7\u00f5es com agilidade e efic\u00e1cia.<\/span><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2djjv7-03fa7b77ea60dbf363b8751782eb72e6\">\n#top .hr.hr-invisible.av-2djjv7-03fa7b77ea60dbf363b8751782eb72e6{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2djjv7-03fa7b77ea60dbf363b8751782eb72e6 hr-invisible  avia-builder-el-43  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4isr1d1-0bb5668f19aa86367a61f3ab7417ba1c\">\n.avia-section.av-4isr1d1-0bb5668f19aa86367a61f3ab7417ba1c{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='case-results'  class='avia-section av-4isr1d1-0bb5668f19aa86367a61f3ab7417ba1c main_color avia-section-small avia-no-border-styling  avia-builder-el-44  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12074'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dke479-d252539c9ff77a71d96261f568ae15f2\">\n.flex_column.av-dke479-d252539c9ff77a71d96261f568ae15f2{\nwidth:34.6%;\n}\n<\/style>\n<div  class='flex_column av-dke479-d252539c9ff77a71d96261f568ae15f2 av_two_fifth  avia-builder-el-45  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nb7upx-0ff4cb67b7b90f5266d69d5d8c428bdf\">\n#top .hr.hr-invisible.av-3nb7upx-0ff4cb67b7b90f5266d69d5d8c428bdf{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3nb7upx-0ff4cb67b7b90f5266d69d5d8c428bdf hr-invisible  avia-builder-el-46  el_before_av_heading  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldwh102s-62bd0ea6d2cdcab36a0b54ce532d277b\">\n#top .av-special-heading.av-ldwh102s-62bd0ea6d2cdcab36a0b54ce532d277b{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-ldwh102s-62bd0ea6d2cdcab36a0b54ce532d277b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ldwh102s-62bd0ea6d2cdcab36a0b54ce532d277b .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-ldwh102s-62bd0ea6d2cdcab36a0b54ce532d277b .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ldwh102s-62bd0ea6d2cdcab36a0b54ce532d277b .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ldwh102s-62bd0ea6d2cdcab36a0b54ce532d277b .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ldwh102s-62bd0ea6d2cdcab36a0b54ce532d277b av-special-heading-h2 blockquote modern-quote  avia-builder-el-47  el_after_av_hr  el_before_av_hr  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >RESULTADO<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2y1q30l-60221daa5f510f12d442c5c50da623ed\">\n#top .hr.hr-invisible.av-2y1q30l-60221daa5f510f12d442c5c50da623ed{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-2y1q30l-60221daa5f510f12d442c5c50da623ed hr-invisible  avia-builder-el-48  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bjrmib-3e9992cb55dcbf7ab26219bf61cf79da\">\n.flex_column.av-1bjrmib-3e9992cb55dcbf7ab26219bf61cf79da{\nwidth:56.4%;\nmargin-left:9%;\n}\n<\/style>\n<div  class='flex_column av-1bjrmib-3e9992cb55dcbf7ab26219bf61cf79da av_three_fifth  avia-builder-el-49  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-31sl3n-f0d6cc03a93ea3f682e8535f9f15ca85\">\n#top .hr.hr-invisible.av-31sl3n-f0d6cc03a93ea3f682e8535f9f15ca85{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-31sl3n-f0d6cc03a93ea3f682e8535f9f15ca85 hr-invisible  avia-builder-el-50  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luij8jtw-aeb1e709195dc740b8f41dad1bbf7b7c\">\n#top .av_textblock_section.av-luij8jtw-aeb1e709195dc740b8f41dad1bbf7b7c .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-luij8jtw-aeb1e709195dc740b8f41dad1bbf7b7c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">127% de receita total<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">177% de receita total na semana de Black Friday<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">131% da receita de origem de m\u00eddia paga do m\u00eas\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">178% da receita de origem de m\u00eddia paga na semana da Black Friday\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Um ROAS de 120% <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Esses n\u00fameros n\u00e3o s\u00e3o apenas conquistas; s\u00e3o a prova de uma parceria estrat\u00e9gica bem-sucedida entre cliente e ag\u00eancia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">O trabalho em conjunto posicionou a Farm Rio Latam como uma marca em ascens\u00e3o na Am\u00e9rica Latina, conquistando relev\u00e2ncia em um mercado altamente competitivo.<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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