{"id":13184,"date":"2026-09-15T16:00:56","date_gmt":"2026-09-15T19:00:56","guid":{"rendered":"https:\/\/npdigital.com\/br\/?post_type=portfolio&#038;p=13184"},"modified":"2026-09-21T11:39:35","modified_gmt":"2026-09-21T14:39:35","slug":"pichau-geo-v2","status":"publish","type":"portfolio","link":"https:\/\/npdigital.com\/br\/blog\/work\/pichau-geo-v2\/","title":{"rendered":"Pichau"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhi2ysr-63036c9e39868fba5261bf76e52b14c4\">\n.avia-section.av-kwhi2ysr-63036c9e39868fba5261bf76e52b14c4{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Background-Pichau-scaled.png);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.avia-section.av-kwhi2ysr-63036c9e39868fba5261bf76e52b14c4 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kwhi2ysr-63036c9e39868fba5261bf76e52b14c4 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13184'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 sc-av_two_third av-equal-height-column-flextable'><div  class='flex_column av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhlos3o-1854c0879711335ef22da70918a21869\">\n#top .av_textblock_section.av-kwhlos3o-1854c0879711335ef22da70918a21869 .avia_textblock{\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-kwhlos3o-1854c0879711335ef22da70918a21869 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"color: #ff5f29\"><strong>GEO<br \/>\n<\/strong><\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwzsv5nw-902fc3ddb9e27ee83db02c57deb5604a\">\n#top .av-rotator-container.av-kwzsv5nw-902fc3ddb9e27ee83db02c57deb5604a{\ntext-align:left;\ncolor:#ffffff;\n}\n#top #wrap_all .av-rotator-container.av-kwzsv5nw-902fc3ddb9e27ee83db02c57deb5604a .av-rotator-container-inner{\nfont-size:3.5vw;\n}\n\n@media only screen and (min-width: 990px){ \n#top #wrap_all .av-rotator-container.av-kwzsv5nw-902fc3ddb9e27ee83db02c57deb5604a .av-rotator-container-inner{\nfont-size:90px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-rotator-container.av-kwzsv5nw-902fc3ddb9e27ee83db02c57deb5604a .av-rotator-container-inner{\nfont-size:40px;\n}\n}\n<\/style>\n<div  class='av-rotator-container av-rotation-container-left av-kwzsv5nw-902fc3ddb9e27ee83db02c57deb5604a  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock ' data-interval='5' data-animation='1'><h1 class='av-rotator-container-inner'>A Pichau virou recomenda\u00e7\u00e3o de IA. E isso virou receita.<span class='av-rotator-text av-rotator-multiline-off'><\/span><\/h1><\/div><br \/>\n<section  class='av_textblock_section av-lwgir4bp-04f6aa52f41f26eaed4cbc5e7bcdde57 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"color: #ffffff\">Como a NP Digital fez o principal e-commerce brasileiro de PCs, hardware e perif\u00e9ricos para gamers se destacar entre outros players e virar a resposta nas buscas por eletr\u00f4nicos dentro das IAs.<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f\">\n#top .hr.hr-invisible.av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-ky2yh5we-837e04e5936f423e6d2475453694602c avia-buttonrow-left  avia-builder-el-6  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2ygphm-07e5337fbc9ab98193c0e26ccedd1e2e\">\n#top #wrap_all .avia-button.av-ky2ygphm-07e5337fbc9ab98193c0e26ccedd1e2e{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#read-more'  class='avia-button av-ky2ygphm-07e5337fbc9ab98193c0e26ccedd1e2e avia-icon_select-no avia-size-large avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >Leia Mais<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2yh20m-e8519557a41122f459f508a592a8919f\">\n#top #wrap_all .avia-button.av-ky2yh20m-e8519557a41122f459f508a592a8919f{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#case-results'  class='avia-button av-ky2yh20m-e8519557a41122f459f508a592a8919f avia-icon_select-no avia-size-large avia-color-grey'  ><span class='avia_iconbox_title' >Veja a Solu\u00e7\u00e3o<\/span><\/a>\n<\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-ah36h-99b3d945f7cb166a533d9d9d1fc2527d av_one_third  avia-builder-el-7  el_after_av_two_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-25pygx-2c3ebb84d9a6c0acc9d8ff5cab9f9b9c entry-content-wrapper main_color av-flex-cells  avia-builder-el-8  el_after_av_section  el_before_av_section  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155\">\n.flex_cell.av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ff5e29;\n}\n<\/style>\n<div class='flex_cell av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155 av-gridrow-cell av_one_half no_margin  avia-builder-el-9  el_before_av_cell_one_half  avia-builder-el-first '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq3k3c-3f5070c7b0014d15380c8068199d3547\">\n#top .avia-animated-number.av-kwkq3k3c-3f5070c7b0014d15380c8068199d3547 .avia-animated-number-title{\nfont-size:90px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kwkq3k3c-3f5070c7b0014d15380c8068199d3547 .avia-animated-number-content{\nfont-size:18px;\ncolor:#444444;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq3k3c-3f5070c7b0014d15380c8068199d3547 av-force-default-color avia_animate_when_visible  avia-builder-el-10  el_before_av_textblock  avia-builder-el-first  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"99\" data-start_from=\"0\">99<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4gip65-dc01c1dc92b9ac2c513c9a01ee0a12d2\">\n#top .av_textblock_section.av-4gip65-dc01c1dc92b9ac2c513c9a01ee0a12d2 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-4gip65-dc01c1dc92b9ac2c513c9a01ee0a12d2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center\"><span style=\"color: #ffffff\">de visitas vindas de respostas de IA*<\/span><\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588\">\n.flex_cell.av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ef561a;\n}\n<\/style>\n<div class='flex_cell av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588 av-gridrow-cell av_one_half no_margin  avia-builder-el-12  el_after_av_cell_one_half  avia-builder-el-last '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq5yiu-004270f962b56fb2bda77c3fcfdcdcc5\">\n#top .avia-animated-number.av-kwkq5yiu-004270f962b56fb2bda77c3fcfdcdcc5 .avia-animated-number-title{\nfont-size:90px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kwkq5yiu-004270f962b56fb2bda77c3fcfdcdcc5 .avia-animated-number-content{\nfont-size:18px;\ncolor:#444444;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq5yiu-004270f962b56fb2bda77c3fcfdcdcc5 av-force-default-color avia_animate_when_visible  avia-builder-el-13  el_before_av_textblock  avia-builder-el-first  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"101\" data-start_from=\"0\">101<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wdg959-4b0835c86334bffbb16cb1b9f6ba5069\">\n#top .av_textblock_section.av-wdg959-4b0835c86334bffbb16cb1b9f6ba5069 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-wdg959-4b0835c86334bffbb16cb1b9f6ba5069 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center\"><span style=\"color: #ffffff\">de receita gerada por essas visitas*<\/span><\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mu4jo7fq-28abf9f35dddd6ffa2648940f27c6b7b\">\n.avia-section.av-mu4jo7fq-28abf9f35dddd6ffa2648940f27c6b7b{\nbackground-color:#d8480f;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-mu4jo7fq-28abf9f35dddd6ffa2648940f27c6b7b main_color avia-section-small avia-no-border-styling  avia-builder-el-15  el_after_av_layout_row  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13184'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vs72ul-b690658fdceaf5f644ced8eeb326e05c\">\n#top .av_textblock_section.av-vs72ul-b690658fdceaf5f644ced8eeb326e05c .avia_textblock{\nfont-size:14px;\n}\n\n@media only screen and (min-width: 990px){ \n#top .av_textblock_section.av-vs72ul-b690658fdceaf5f644ced8eeb326e05c .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .av_textblock_section.av-vs72ul-b690658fdceaf5f644ced8eeb326e05c .avia_textblock{\nfont-size:18px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-vs72ul-b690658fdceaf5f644ced8eeb326e05c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center\"><span style=\"color: #ffffff\">*Dados comparados entre o 1\u00ba semestre de 2026 vs. 2\u00ba semestre de 2025<\/span><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='read-more'  class='avia-section av-3r22kqo-27d4845d917bfaaf5460652b8e0e7c95 main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13184'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-3bp9lk0-a2155364a2466119e1a79b50563a89c7 sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-3bp9lk0-a2155364a2466119e1a79b50563a89c7 av_two_fifth  avia-builder-el-18  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-31b2nuo-f897e2f5ef174b891759d88f7e475d8a\">\n#top .av_textblock_section.av-31b2nuo-f897e2f5ef174b891759d88f7e475d8a .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-31b2nuo-f897e2f5ef174b891759d88f7e475d8a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29\"><strong>O DESAFIO<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2g58e68-499d2fb9c087c4cb988e17ec78cf6f80\">\n#top .hr.hr-invisible.av-2g58e68-499d2fb9c087c4cb988e17ec78cf6f80{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2g58e68-499d2fb9c087c4cb988e17ec78cf6f80 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22d1qm8-6051128889e4546d88a92869cfea74e7\">\n#top .av-special-heading.av-22d1qm8-6051128889e4546d88a92869cfea74e7{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-22d1qm8-6051128889e4546d88a92869cfea74e7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-22d1qm8-6051128889e4546d88a92869cfea74e7 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-22d1qm8-6051128889e4546d88a92869cfea74e7 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-22d1qm8-6051128889e4546d88a92869cfea74e7 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-22d1qm8-6051128889e4546d88a92869cfea74e7 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-22d1qm8-6051128889e4546d88a92869cfea74e7 av-special-heading-h2 blockquote modern-quote  avia-builder-el-21  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >A Pichau tinha relev\u00e2ncia no mercado. Faltava relev\u00e2ncia nas respostas da IA.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-1mxdvq8-400a64478e27a9727145952d26dc16d6 av_three_fifth  avia-builder-el-22  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-117s0rk-83abc4e26806fdb8535c7b6b7fa4757e\">\n#top .hr.hr-invisible.av-117s0rk-83abc4e26806fdb8535c7b6b7fa4757e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-117s0rk-83abc4e26806fdb8535c7b6b7fa4757e hr-invisible  avia-builder-el-23  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxcxs-909a5064dd9be6a4786a98472b86f1fb\">\n#top .av_textblock_section.av-rqxcxs-909a5064dd9be6a4786a98472b86f1fb .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-rqxcxs-909a5064dd9be6a4786a98472b86f1fb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400\">Quando algu\u00e9m perguntava \u00e0 IA qual PC gamer comprar, grandes players como KaBuM!, Amazon e Mercado Livre apareciam naturalmente. N\u00e3o necessariamente porque s\u00e3o os melhores em cada produto, mas porque anos de dados e sinais acumulados j\u00e1 os haviam transformado em refer\u00eancias para os LLMs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para a Pichau, o desafio era ainda maior: um cat\u00e1logo extenso, com milhares de SKUs e especifica\u00e7\u00f5es que mudam constantemente, somado a uma jornada de compra de alto ticket, que passa por pesquisas, comparativos, reviews e diferentes pontos de contato antes da convers\u00e3o.<\/span><\/p>\n<p>Era preciso fazer a Pichau entrar nessa jornada antes da decis\u00e3o final, e dar \u00e0s IAs informa\u00e7\u00e3o suficiente para reconhec\u00ea-la como uma fonte confi\u00e1vel.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='center-col'  class='avia-section av-5cstzl-f87e6ef03d0d43b56e7f0a9e55e882ec main_color avia-section-default avia-no-border-styling  avia-builder-el-25  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13184'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-g35xd-cec5e8f0d4cfa9dcd79b82c25b2f9db8 sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-g35xd-cec5e8f0d4cfa9dcd79b82c25b2f9db8 av_two_fifth  avia-builder-el-26  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysne3j6-bec869d837e38e7bf4abcdc085cb2259\">\n#top .av_textblock_section.av-kysne3j6-bec869d837e38e7bf4abcdc085cb2259 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-kysne3j6-bec869d837e38e7bf4abcdc085cb2259 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29\">O OBJETIVO<\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3slxwx-efcd78b09baf446d336f8a837b5bce1f\">\n#top .hr.hr-invisible.av-3slxwx-efcd78b09baf446d336f8a837b5bce1f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3slxwx-efcd78b09baf446d336f8a837b5bce1f hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ly55l-7dac6a729d52353e48843187c443dd11\">\n#top .av-special-heading.av-4ly55l-7dac6a729d52353e48843187c443dd11{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-4ly55l-7dac6a729d52353e48843187c443dd11 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-4ly55l-7dac6a729d52353e48843187c443dd11 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-4ly55l-7dac6a729d52353e48843187c443dd11 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-4ly55l-7dac6a729d52353e48843187c443dd11 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-4ly55l-7dac6a729d52353e48843187c443dd11 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-4ly55l-7dac6a729d52353e48843187c443dd11 av-special-heading-h2 blockquote modern-quote  avia-builder-el-29  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Transformar presen\u00e7a org\u00e2nica em influ\u00eancia sobre a decis\u00e3o de compra<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-2uq5vl-ce01697472485aa348bc99c2cbbcc9bd av_three_fifth  avia-builder-el-30  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pfe79h-a0d5890db59976684df26bdf864a7652\">\n#top .av_textblock_section.av-pfe79h-a0d5890db59976684df26bdf864a7652 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-pfe79h-a0d5890db59976684df26bdf864a7652 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400\">O objetivo era <\/span><b>ampliar a receita dos canais org\u00e2nicos<\/b><span style=\"font-weight: 400\">, fortalecendo o site e o blog como ativos de neg\u00f3cio e aumentando a presen\u00e7a da Pichau ao longo da jornada, da descoberta \u00e0 compara\u00e7\u00e3o e \u00e0 compra.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para isso, a estrat\u00e9gia precisava conectar tr\u00eas elementos:<\/span><\/p>\n<p><b>1. Aquisi\u00e7\u00e3o<\/b>: capturar novas demandas por meio de conte\u00fado e busca.<\/p>\n<p><b>2. Considera\u00e7\u00e3o<\/b><span style=\"font-weight: 400\">: responder \u00e0s d\u00favidas e compara\u00e7\u00f5es que antecedem uma compra de alto ticket.<\/span><\/p>\n<p><b>3. Convers\u00e3o<\/b><span style=\"font-weight: 400\">: conectar essa descoberta \u00e0s p\u00e1ginas de produto e \u00e0s oportunidades de compra.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none\"><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mu320sut-4acbf3055f33b8b29e4cb84a0068057b\">\n.avia-image-container.av-mu320sut-4acbf3055f33b8b29e4cb84a0068057b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mu320sut-4acbf3055f33b8b29e4cb84a0068057b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mu320sut-4acbf3055f33b8b29e4cb84a0068057b av-styling- avia-align-center  avia-builder-el-32  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13191 avia-img-lazy-loading-not-13191 avia_image ' src=\"https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Black-Titanium-scaled.png\" alt='' title='Black Titanium'  height=\"1582\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Black-Titanium-scaled.png 2560w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Black-Titanium-300x185.png 300w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Black-Titanium-1030x637.png 1030w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Black-Titanium-768x475.png 768w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Black-Titanium-1536x949.png 1536w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Black-Titanium-2048x1266.png 2048w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Black-Titanium-1500x927.png 1500w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Black-Titanium-705x436.png 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi66jnn-e6097f83b9eec32b8116558e87819401\">\n.avia-section.av-kwi66jnn-e6097f83b9eec32b8116558e87819401{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='case-results'  class='avia-section av-kwi66jnn-e6097f83b9eec32b8116558e87819401 main_color avia-section-small avia-no-border-styling  avia-builder-el-33  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13184'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jjrt-c3113b90a9175c037809d0a509f509cb\">\n.flex_column.av-1jjrt-c3113b90a9175c037809d0a509f509cb{\nwidth:34.6%;\n}\n<\/style>\n<div  class='flex_column av-1jjrt-c3113b90a9175c037809d0a509f509cb av_two_fifth  avia-builder-el-34  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2zyrzm-516a81df920479035809cccb05a547e1\">\n#top .av_textblock_section.av-ky2zyrzm-516a81df920479035809cccb05a547e1 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2zyrzm-516a81df920479035809cccb05a547e1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29\"><strong>A ESTRAT\u00c9GIA<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4x4x29-6489c44d07db240e8914352a4fff3991\">\n#top .hr.hr-invisible.av-4x4x29-6489c44d07db240e8914352a4fff3991{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-4x4x29-6489c44d07db240e8914352a4fff3991 hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2rx661-d8835a505d4ffcf32c73c5a5aa7c3b88\">\n#top .av-special-heading.av-2rx661-d8835a505d4ffcf32c73c5a5aa7c3b88{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-2rx661-d8835a505d4ffcf32c73c5a5aa7c3b88 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2rx661-d8835a505d4ffcf32c73c5a5aa7c3b88 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-2rx661-d8835a505d4ffcf32c73c5a5aa7c3b88 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2rx661-d8835a505d4ffcf32c73c5a5aa7c3b88 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2rx661-d8835a505d4ffcf32c73c5a5aa7c3b88 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2rx661-d8835a505d4ffcf32c73c5a5aa7c3b88 av-special-heading-h2 blockquote modern-quote  avia-builder-el-37  el_after_av_hr  el_before_av_hr  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Um sistema que vai da legibilidade t\u00e9cnica at\u00e9 o carrinho<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyso6cne-adc8b7aa6a77ca50c020490facdc445a\">\n#top .hr.hr-invisible.av-kyso6cne-adc8b7aa6a77ca50c020490facdc445a{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-kyso6cne-adc8b7aa6a77ca50c020490facdc445a hr-invisible  avia-builder-el-38  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ai9m9-707cb4bd336f15117df3551d118bdeb0\">\n.flex_column.av-ai9m9-707cb4bd336f15117df3551d118bdeb0{\nwidth:56.4%;\nmargin-left:9%;\n}\n<\/style>\n<div  class='flex_column av-ai9m9-707cb4bd336f15117df3551d118bdeb0 av_three_fifth  avia-builder-el-39  el_after_av_two_fifth  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7n4j7ls-3caecfde06e1db95019e712d412d9be6\">\n#top .av_textblock_section.av-7n4j7ls-3caecfde06e1db95019e712d412d9be6 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-7n4j7ls-3caecfde06e1db95019e712d412d9be6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400\">Aparecer na resposta de IA foi metade do trabalho. A outra metade foi construir o caminho da resposta at\u00e9 a compra.<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mu5wdn74-13f21ef68631f863d655bf50c64e38ca\">\n.avia-image-container.av-mu5wdn74-13f21ef68631f863d655bf50c64e38ca img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mu5wdn74-13f21ef68631f863d655bf50c64e38ca .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mu5wdn74-13f21ef68631f863d655bf50c64e38ca av-styling- avia-align-center  avia-builder-el-41  el_after_av_textblock  el_before_av_image  av-small-hide av-mini-hide'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13251 avia-img-lazy-loading-not-13251 avia_image ' src=\"https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Group-1410103511-1.png\" alt='' title='Group 1410103511'  height=\"2074\" width=\"1972\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Group-1410103511-1.png 1972w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Group-1410103511-1-285x300.png 285w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Group-1410103511-1-979x1030.png 979w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Group-1410103511-1-768x808.png 768w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Group-1410103511-1-1460x1536.png 1460w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Group-1410103511-1-1947x2048.png 1947w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Group-1410103511-1-1426x1500.png 1426w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Group-1410103511-1-670x705.png 670w\" sizes=\"(max-width: 1972px) 100vw, 1972px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mu65wqle-4bbfc62fd4e40e589decd85eccf010a0\">\n.avia-image-container.av-mu65wqle-4bbfc62fd4e40e589decd85eccf010a0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mu65wqle-4bbfc62fd4e40e589decd85eccf010a0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mu65wqle-4bbfc62fd4e40e589decd85eccf010a0 av-styling- avia-align-center  avia-builder-el-42  el_after_av_image  el_before_av_hr  av-desktop-hide av-medium-hide'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13261 avia-img-lazy-loading-not-13261 avia_image ' src=\"https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Fluxograma-mobile.png\" alt='' title='Fluxograma mobile'  height=\"2108\" width=\"897\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Fluxograma-mobile.png 897w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Fluxograma-mobile-128x300.png 128w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Fluxograma-mobile-438x1030.png 438w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Fluxograma-mobile-768x1805.png 768w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Fluxograma-mobile-654x1536.png 654w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Fluxograma-mobile-871x2048.png 871w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Fluxograma-mobile-638x1500.png 638w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Fluxograma-mobile-300x705.png 300w\" sizes=\"(max-width: 897px) 100vw, 897px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2djjv7-03fa7b77ea60dbf363b8751782eb72e6\">\n#top .hr.hr-invisible.av-2djjv7-03fa7b77ea60dbf363b8751782eb72e6{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2djjv7-03fa7b77ea60dbf363b8751782eb72e6 hr-invisible  avia-builder-el-43  el_after_av_image  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7b1o7cw-04bf4910abdbe9ae07a663832799bf7a\">\n.avia-section.av-7b1o7cw-04bf4910abdbe9ae07a663832799bf7a{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='case-results'  class='avia-section av-7b1o7cw-04bf4910abdbe9ae07a663832799bf7a main_color avia-section-small avia-no-border-styling  avia-builder-el-44  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13184'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6jw6qdc-91274c0d4a0fb8a307c1cd540d9fac80\">\n.flex_column.av-6jw6qdc-91274c0d4a0fb8a307c1cd540d9fac80{\nwidth:34.6%;\n}\n<\/style>\n<div  class='flex_column av-6jw6qdc-91274c0d4a0fb8a307c1cd540d9fac80 av_two_fifth  avia-builder-el-45  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mu315erc-4fb75ceea9d89ddb06afb70ec061ff1b\">\n#top .av_textblock_section.av-mu315erc-4fb75ceea9d89ddb06afb70ec061ff1b .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-mu315erc-4fb75ceea9d89ddb06afb70ec061ff1b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29\"><strong>INICIATIVAS-CHAVE<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1rdvk-65eecfb707c7a97f17b4f077d3f06c80\">\n#top .hr.hr-invisible.av-m1rdvk-65eecfb707c7a97f17b4f077d3f06c80{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-m1rdvk-65eecfb707c7a97f17b4f077d3f06c80 hr-invisible  avia-builder-el-47  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mu315l9v-2342b3290b8a7ff99f40c12b79f6040f\">\n#top .av-special-heading.av-mu315l9v-2342b3290b8a7ff99f40c12b79f6040f{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-mu315l9v-2342b3290b8a7ff99f40c12b79f6040f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mu315l9v-2342b3290b8a7ff99f40c12b79f6040f .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-mu315l9v-2342b3290b8a7ff99f40c12b79f6040f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mu315l9v-2342b3290b8a7ff99f40c12b79f6040f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mu315l9v-2342b3290b8a7ff99f40c12b79f6040f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mu315l9v-2342b3290b8a7ff99f40c12b79f6040f av-special-heading-h2 blockquote modern-quote  avia-builder-el-48  el_after_av_hr  el_before_av_hr  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Da p\u00e1gina otimizada para a p\u00e1gina cit\u00e1vel<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sgxr28-c5641d90a1693435cef935232ddc9952\">\n#top .hr.hr-invisible.av-5sgxr28-c5641d90a1693435cef935232ddc9952{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-5sgxr28-c5641d90a1693435cef935232ddc9952 hr-invisible  avia-builder-el-49  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5g34da8-83d5e8342754579274e7e83971c80b06\">\n.flex_column.av-5g34da8-83d5e8342754579274e7e83971c80b06{\nwidth:56.4%;\nmargin-left:9%;\n}\n<\/style>\n<div  class='flex_column av-5g34da8-83d5e8342754579274e7e83971c80b06 av_three_fifth  avia-builder-el-50  el_after_av_two_fifth  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-310paj-0f97f8cedffd1fd6f07e21b5f905fb1f\">\n#top .av_textblock_section.av-310paj-0f97f8cedffd1fd6f07e21b5f905fb1f .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-310paj-0f97f8cedffd1fd6f07e21b5f905fb1f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Para transformar a estrat\u00e9gia em escala, a opera\u00e7\u00e3o atuou diretamente sobre conte\u00fado, produto, arquitetura e dados:<\/p>\n<ul>\n<li>Reescrevemos p\u00e1ginas de categoria e produto.<\/li>\n<li>Implantamos FAQs contextuais com respostas objetivas e no formato exato que os motores generativos consomem e citam.<\/li>\n<li>Integramos conte\u00fados de blog com p\u00e1ginas do e-commerce, referenciado as p\u00e1ginas comerciais mais importantes<\/li>\n<li>Eliminamos p\u00e1ginas \u00f3rf\u00e3s com revis\u00f5es cont\u00ednuas de linkagem interna, concentrando relev\u00e2ncia nas p\u00e1ginas estrat\u00e9gicas<\/li>\n<li>Automatizamos os dados estruturados de SKUs, mantendo especifica\u00e7\u00f5es atualizadas em escala<\/li>\n<li>Auditorias \u00e1geis para manter o site livre de erros que bloqueiam leitura por LLMs<\/li>\n<li>Offsite e autoridade: men\u00e7\u00f5es\/links conquistados em ve\u00edculos de comunica\u00e7\u00e3o do nicho, consolidando a Pichau como refer\u00eancia em tecnologia e games<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4e9ark-d766f68f57ac4b8a384121ef45ea46e9\">\n#top .hr.hr-invisible.av-4e9ark-d766f68f57ac4b8a384121ef45ea46e9{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-4e9ark-d766f68f57ac4b8a384121ef45ea46e9 hr-invisible  avia-builder-el-52  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mu322cnr-6c0f9178d0313f3570c126755ef4b403\">\n.avia-image-container.av-mu322cnr-6c0f9178d0313f3570c126755ef4b403 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mu322cnr-6c0f9178d0313f3570c126755ef4b403 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mu322cnr-6c0f9178d0313f3570c126755ef4b403 av-styling- avia-align-center  avia-builder-el-53  el_after_av_hr  el_before_av_testimonials  av-small-hide av-mini-hide'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13240 avia-img-lazy-loading-not-13240 avia_image ' src=\"https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Depoiemnto-Marcella-merigo-scaled.png\" alt='' title='Depoiemnto Marcella merigo'  height=\"1333\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Depoiemnto-Marcella-merigo-scaled.png 2560w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Depoiemnto-Marcella-merigo-300x156.png 300w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Depoiemnto-Marcella-merigo-1030x536.png 1030w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Depoiemnto-Marcella-merigo-768x400.png 768w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Depoiemnto-Marcella-merigo-1536x800.png 1536w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Depoiemnto-Marcella-merigo-2048x1066.png 2048w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Depoiemnto-Marcella-merigo-1500x781.png 1500w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Depoiemnto-Marcella-merigo-705x367.png 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<div  class='avia-testimonial-wrapper av-mu66290b-f7993d65bf009112c35012a06da763ba avia-grid-testimonials avia-grid-2-testimonials avia_animate_when_almost_visible av-desktop-hide av-medium-hide' >\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-mu66276s-cc8e5a2e655c9fd930e9e1d92311066f avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2022\/08\/marcella-180x180.jpg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2022\/08\/marcella-180x180.jpg 180w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2022\/08\/marcella-300x300.jpg 300w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2022\/08\/marcella-80x80.jpg 80w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2022\/08\/marcella-36x36.jpg 36w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2022\/08\/marcella.jpg 500w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-content '><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p><i><span style=\"font-weight: 400\">\u201cA estrat\u00e9gia Search Everywhere aplicada para a Pichau foi constru\u00edda a partir de uma metodologia propriet\u00e1ria da NP Digital, combinando fundamentos s\u00f3lidos de SEO t\u00e9cnico e Onpage, que s\u00e3o pilares essenciais e de alto peso para e-commerce, com iniciativas de conte\u00fado e autoridade.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Essa base garantiu que as p\u00e1ginas comerciais tivessem maior capacidade de serem encontradas, compreendidas e citadas pelos novos mecanismos de busca baseados em IA, gerando retorno em vendas. Como amplifica\u00e7\u00e3o, conectamos a for\u00e7a do blog, conte\u00fados estrat\u00e9gicos e a\u00e7\u00f5es de autoridade para expandir a presen\u00e7a da marca em diferentes pontos da jornada de descoberta.\u201d<\/span><\/i><\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Marcella Merigo<\/strong><span  class='avia-testimonial-subtitle '  itemprop=\"jobTitle\" >Diretora de SEO na NP Digital<\/span><\/div><\/div><\/div><\/div>\n<\/section><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4kws4tc-49abc23cea36c78cf345ae609e3e6e3c\">\n#top .hr.hr-invisible.av-4kws4tc-49abc23cea36c78cf345ae609e3e6e3c{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-4kws4tc-49abc23cea36c78cf345ae609e3e6e3c hr-invisible  avia-builder-el-55  el_after_av_testimonials  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3v46clc-c0c7fdb240e439d9c03ed3140102d38b\">\n.avia-section.av-3v46clc-c0c7fdb240e439d9c03ed3140102d38b{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='case-results'  class='avia-section av-3v46clc-c0c7fdb240e439d9c03ed3140102d38b main_color avia-section-small avia-no-border-styling  avia-builder-el-56  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13184'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3a54f7k-ee63cf4a5c971971c338daada55ba6c2\">\n.flex_column.av-3a54f7k-ee63cf4a5c971971c338daada55ba6c2{\nwidth:34.6%;\n}\n<\/style>\n<div  class='flex_column av-3a54f7k-ee63cf4a5c971971c338daada55ba6c2 av_two_fifth  avia-builder-el-57  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zb5hz4-27753c02da79105dcb4b93e21347fc28\">\n#top .av_textblock_section.av-2zb5hz4-27753c02da79105dcb4b93e21347fc28 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-2zb5hz4-27753c02da79105dcb4b93e21347fc28 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29\"><strong>RESULTADOS<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2nmir34-dd90dff6ddac0b374c991a33b9e7cf6f\">\n#top .hr.hr-invisible.av-2nmir34-dd90dff6ddac0b374c991a33b9e7cf6f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2nmir34-dd90dff6ddac0b374c991a33b9e7cf6f hr-invisible  avia-builder-el-59  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mu318xvh-bab2bd3a6dfe164bf7d34fb4d1f19ec2\">\n#top .av-special-heading.av-mu318xvh-bab2bd3a6dfe164bf7d34fb4d1f19ec2{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-mu318xvh-bab2bd3a6dfe164bf7d34fb4d1f19ec2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mu318xvh-bab2bd3a6dfe164bf7d34fb4d1f19ec2 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-mu318xvh-bab2bd3a6dfe164bf7d34fb4d1f19ec2 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mu318xvh-bab2bd3a6dfe164bf7d34fb4d1f19ec2 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mu318xvh-bab2bd3a6dfe164bf7d34fb4d1f19ec2 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mu318xvh-bab2bd3a6dfe164bf7d34fb4d1f19ec2 av-special-heading-h2 blockquote modern-quote  avia-builder-el-60  el_after_av_hr  el_before_av_hr  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Quando a marca vira resposta, a recomenda\u00e7\u00e3o vira receita<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1x742e8-6544f309fef6b4d11ac8dc77146cfc74\">\n#top .hr.hr-invisible.av-1x742e8-6544f309fef6b4d11ac8dc77146cfc74{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-1x742e8-6544f309fef6b4d11ac8dc77146cfc74 hr-invisible  avia-builder-el-61  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1stp21s-7f0902d76c8fe517bc97c266ee712d3c\">\n.flex_column.av-1stp21s-7f0902d76c8fe517bc97c266ee712d3c{\nwidth:56.4%;\nmargin-left:9%;\n}\n<\/style>\n<div  class='flex_column av-1stp21s-7f0902d76c8fe517bc97c266ee712d3c av_three_fifth  avia-builder-el-62  el_after_av_two_fifth  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mu31byp5-355f7ff3deb5c1ecc34470de9b647760\">\n#top .av_textblock_section.av-mu31byp5-355f7ff3deb5c1ecc34470de9b647760 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-mu31byp5-355f7ff3deb5c1ecc34470de9b647760 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Em seis meses, as buscas com IA passaram a representar uma nova fonte de tr\u00e1fego e receita para o e-commerce.<\/p>\n<p><span style=\"font-weight: 400\">Com <\/span><b>GEO, SEO t\u00e9cnico, conte\u00fado e e-commerce<\/b><span style=\"font-weight: 400\"> atuando de forma integrada, a Pichau passou de ausente a citada nas respostas que orientam a decis\u00e3o de compra.<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-krspz4-d25ee12c8a7a45cfdc94afe84e7bc72c\">\n#top .hr.hr-invisible.av-krspz4-d25ee12c8a7a45cfdc94afe84e7bc72c{\nheight:25px;\n}\n<\/style>\n<div  class='hr 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https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Depoiemnto-Pichau-02-2-1500x532.png 1500w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/Depoiemnto-Pichau-02-2-705x250.png 705w\" sizes=\"(max-width: 2069px) 100vw, 2069px\" \/><\/div><\/div><\/div><br \/>\n<div  class='avia-testimonial-wrapper av-mu6600gc-529a3b413e899bffb182bf0bb543e406 avia-grid-testimonials avia-grid-2-testimonials avia_animate_when_almost_visible av-desktop-hide av-medium-hide' >\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-mu65zyxh-c4adbbb4974d5f3dac2a565ed8bca91e avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/1648498635311-180x180.jpeg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/1648498635311-180x180.jpeg 180w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/1648498635311-300x300.jpeg 300w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/1648498635311-60x60.jpeg 60w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/1648498635311-36x36.jpeg 36w, https:\/\/npdigital.com\/br\/wp-content\/uploads\/sites\/12\/2026\/09\/1648498635311.jpeg 400w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-content '><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p><span style=\"font-weight: 400\">\u201cTrabalhar com a NP Digital tem sido uma experi\u00eancia muito positiva para a Pichau. O time entendeu bem os desafios do nosso neg\u00f3cio e nos ajudou a adaptar nossa estrat\u00e9gia para esse novo cen\u00e1rio de buscas com intelig\u00eancia artificial. Al\u00e9m dos resultados expressivos, percebemos uma parceria pr\u00f3xima, com propostas claras e foco real no crescimento da marca.\u201d<\/span><\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Hudson Schmidt<\/strong><span  class='avia-testimonial-subtitle '  itemprop=\"jobTitle\" >Diretor de Marketing \u00b7 Pichau<\/span><\/div><\/div><\/div><\/div>\n<\/section><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv9rds-3482a1ce36b417b2592d1040af658726\">\n#top .hr.hr-invisible.av-lv9rds-3482a1ce36b417b2592d1040af658726{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lv9rds-3482a1ce36b417b2592d1040af658726 hr-invisible  avia-builder-el-68  el_after_av_testimonials  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com uso de estrat\u00e9gias de SEO no site, a empresa aumentou sua visibilidade e passou vender mais produtos de marcas pr\u00f3prias<\/p>\n","protected":false},"featured_media":13202,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[62,72],"class_list":["post-13184","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-enterprise","portfolio_entries-smb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Pichau virou recomenda\u00e7\u00e3o de IA. 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