We provided A/B testing CRO services to increase conversions from the homepage. We started at the home page because it has the most user entrances, and the quality of first impressions can greatly affect user behavior.
Because users weren’t engaging with the content above the fold, we gave them strong reasons to trust the company and engage with the first Call-To-Action. We also adjusted the copy on the homepage to encourage increased trust in our cause.
After 2 months of running a structured A/B test on the home page, we had enough sessions to represent the user audience. We also had data that was significant from the Original version. By small and simple changes, we saw huge increases in page visits, which means the changes weren’t small for users.
There was a +2.43% CVR increase on the visits to /join-the-fight/ page metric.
In addition, there was a +4.33% CVR increase on the visits to /how-deliverfund-is…/ page metric.