We provided onsite optimizations, backlinks, and web copy to help focus their keywords and fix existing SEO issues onsite. When we struggled to reach the first page for a term, we added copy to help bring more information and authority to our page. Then we optimized pages and added links as the “cherry on top” of our work.
We learned that onsite optimizations are important to help Google understand the purpose of our pages. We used links to act as a driving force, but only after we had optimized and updated our page.