{"id":12602,"date":"2024-11-17T19:35:02","date_gmt":"2024-11-18T03:35:02","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=20122"},"modified":"2026-08-02T08:02:48","modified_gmt":"2026-08-02T15:02:48","slug":"programmatic-display","status":"publish","type":"page","link":"https:\/\/npdigital.com\/ca\/solutions\/programmatic-display\/","title":{"rendered":"Programmatic &#038; Display"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-019680b3208f455504b2473df7d7900c\">\n.avia-section.av-g71os75-019680b3208f455504b2473df7d7900c .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/programmatic-display-background.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-019680b3208f455504b2473df7d7900c 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avia_image ' src=\"https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/ProgrammaticDisplay_Reverse-1-60x60.png\" alt='' title='ProgrammaticDisplay_Reverse (1)'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/ProgrammaticDisplay_Reverse-1-60x60.png 60w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/ProgrammaticDisplay_Reverse-1-300x300.png 300w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/ProgrammaticDisplay_Reverse-1-36x36.png 36w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/ProgrammaticDisplay_Reverse-1-180x180.png 180w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/ProgrammaticDisplay_Reverse-1.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Programmatic and display advertising provides brands with scalable, cost-effective ways to connect with their ideal audience at the right time and place. The automation and precision of programmatic advertising reduces wasted spend, while real-time analytics allows for continuous optimization and performance tracking.<\/p>\n<p>Display ads enhance brand visibility, drive engagement through eye-catching visuals, and support retargeting strategies to re-engage potential customers. Together, these methods help brands build awareness, improve ROI, and create personalized experiences that align with consumer behaviors.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' 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.avia-icon-circles-icon-6{\ntransform:translate(243px,-55px);\nleft:1%;\ntop:61%;\n}\n.av-icon-circles-container.av-ltz6zrvs-6dc8d32d60564f98fd89b19ab4a8e144.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-6dc8d32d60564f98fd89b19ab4a8e144 .avia-icon-circles-icon-7{\ntransform:translate(195px,155px);\nleft:10%;\ntop:18%;\n}\n.av-icon-circles-container.av-ltz6zrvs-6dc8d32d60564f98fd89b19ab4a8e144.avia_start_animation .avia-icon-circles-icon-7{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-6dc8d32d60564f98fd89b19ab4a8e144.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-ltz6zrvs-6dc8d32d60564f98fd89b19ab4a8e144 avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/programmatic-guy-2.png' alt='' title='programmatic-guy'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-6mqtzbx-a6780651c03a536f6a04c2bb7d32c35e iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue84d' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-6mqtzbx-a6780651c03a536f6a04c2bb7d32c35e avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Display<\/div><div class=\"icon-description\"><p>Traditional display allows brands to reach a wide variety of audiences, from general consumers browsing high-traffic websites to highly targeted segments based on demographics, interests, or online behavior. This flexibility makes it ideal for building brand awareness, engaging new prospects, and nurturing leads through retargeting. <\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-67c8pbx-634e4aa109a5fa382f8731097bdf2214 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue84b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-67c8pbx-634e4aa109a5fa382f8731097bdf2214 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Native<\/div><div class=\"icon-description\"><p>Native advertising enables brands to reach highly targeted audiences by blending seamlessly into the content of the platforms they appear on, whether through recommended articles, social media feeds, or search results. These ads appeal to users based on their interests and behaviors, making them less intrusive and more engaging than traditional formats. <\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-00b2595f04374f4b35269fcbf06d6c3b iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue8ab' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-00b2595f04374f4b35269fcbf06d6c3b avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">CTV\/OTT<\/div><div class=\"icon-description\"><p>Connected TV (CTV) and over-the-top (OTT) advertising connects brands to highly engaged audiences, including cord-cutters, streaming enthusiasts, and niche demographic groups who consume content on-demand across smart TVs, streaming devices, and apps. These platforms enable precise targeting based on viewer behavior, preferences, and geolocation, ensuring ads are delivered to the right audience at the right time.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4-e03de1d9467d177efe553b91aa2cbe48 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue80d' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4-e03de1d9467d177efe553b91aa2cbe48 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">In\/Out-Stream Video<\/div><div class=\"icon-description\"><p> In-stream ads benefit from capturing high-intent viewers in a focused setting, while out-stream ads expand reach to broader audiences and drive incremental awareness. Together, these formats complement a holistic marketing strategy by providing diverse touchpoints, enhancing engagement, and reinforcing brand messaging across various digital contexts, ensuring a wider and more impactful campaign reach.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-3-1b8d155e187ebcc046ad54c768b6b414 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue85e' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-3-1b8d155e187ebcc046ad54c768b6b414 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Digital Audio<\/div><div class=\"icon-description\"><p>Digital audio ads on platforms like Spotify, Apple Podcasts, and streaming radio allow brands to reach highly engaged, on-the-go audiences, including commuters, fitness enthusiasts, and business professionals. These audiences often have deep connections with the content they consume, making them receptive to relevant, well-crafted messages. Audio ads provide an intimate, non-intrusive way to build brand awareness, enhance recall, and create emotional resonance.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-6f0fb3682ec1547791a82b972cfb2895 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue83a' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-6f0fb3682ec1547791a82b972cfb2895 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Gaming<\/div><div class=\"icon-description\"><p>Gaming ads within apps or on platforms like Xbox or PlayStation allow brands to reach diverse and highly engaged audiences, including casual gamers, competitive players, and younger demographics who spend significant time in interactive digital spaces. These ads can target specific user behaviors, interests, or in-game moments, creating opportunities for immersive and contextually relevant messaging.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-2-f9fedb24efb30b23dd33e6bc29af65b3 iconfont av-no-link avia-icon-circles-icon-7' data-icon-circles-icon=\"7\" aria-hidden='true' data-av_icon='\ue8bc' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-2-f9fedb24efb30b23dd33e6bc29af65b3 avia-icon-circles-icon-text-7' data-icon-circles-text=\"7\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Digital OOH<\/div><div class=\"icon-description\"><p>Digital out-of-home (DOOH) advertising, displayed on digital billboards, roadside screens, or in high-traffic locations like airports and malls, enables brands to reach broad, diverse audiences, including commuters, travelers, and urban dwellers. These ads capitalize on high visibility in dynamic, real-world environments, ensuring messages are seen by people on the move, often during key decision-making moments.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9087vo7-46ad9090e1083c710703c594aaea6307\">\n.avia-section.av-m9087vo7-46ad9090e1083c710703c594aaea6307 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/programmatic-display-background.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m9087vo7-46ad9090e1083c710703c594aaea6307 .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m9087vo7-46ad9090e1083c710703c594aaea6307 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12602'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5bn9mpm-1bb1c5c49b2f426c0a43745971f517e2 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5bn9mpm-1bb1c5c49b2f426c0a43745971f517e2\">\n.flex_column.av-5bn9mpm-1bb1c5c49b2f426c0a43745971f517e2{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-5bn9mpm-1bb1c5c49b2f426c0a43745971f517e2 av_one_full  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4rk6oii-0f5f514d85d66fafd86e54b367d48cdf\">\n#top .hr.hr-invisible.av-4rk6oii-0f5f514d85d66fafd86e54b367d48cdf{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4rk6oii-0f5f514d85d66fafd86e54b367d48cdf hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90882n8-67006c0780a7c70712653582c9097506\">\n.avia-image-container.av-m90882n8-67006c0780a7c70712653582c9097506 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m90882n8-67006c0780a7c70712653582c9097506 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m90882n8-67006c0780a7c70712653582c9097506 av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-12592 avia-img-lazy-loading-not-12592 avia_image ' src=\"https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/ProgrammaticDisplay_Reverse-1-60x60.png\" alt='' title='ProgrammaticDisplay_Reverse (1)'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/ProgrammaticDisplay_Reverse-1-60x60.png 60w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/ProgrammaticDisplay_Reverse-1-300x300.png 300w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/ProgrammaticDisplay_Reverse-1-36x36.png 36w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/ProgrammaticDisplay_Reverse-1-180x180.png 180w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/ProgrammaticDisplay_Reverse-1.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4j5oc1m-009e2840c0ecfc380a724d03e2b38df5\">\n#top .hr.hr-invisible.av-4j5oc1m-009e2840c0ecfc380a724d03e2b38df5{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-4j5oc1m-009e2840c0ecfc380a724d03e2b38df5 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90886my-94b0b2c603ea7480ac9f7199f4b74722\">\n#top .av-special-heading.av-m90886my-94b0b2c603ea7480ac9f7199f4b74722{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-m90886my-94b0b2c603ea7480ac9f7199f4b74722 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m90886my-94b0b2c603ea7480ac9f7199f4b74722 .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-m90886my-94b0b2c603ea7480ac9f7199f4b74722 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m90886my-94b0b2c603ea7480ac9f7199f4b74722 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m90886my-94b0b2c603ea7480ac9f7199f4b74722 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m90886my-94b0b2c603ea7480ac9f7199f4b74722 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m90886my-94b0b2c603ea7480ac9f7199f4b74722 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Programmatic <span class='special_amp'>&amp;<\/span> Display<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9088afg-213335eb3a7b2bc57a406257dfc4d708\">\n#top .hr.hr-invisible.av-m9088afg-213335eb3a7b2bc57a406257dfc4d708{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m9088afg-213335eb3a7b2bc57a406257dfc4d708 hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9088gwr-eec8900a2e11a799117a3ab06cd33f16\">\n#top .av_textblock_section.av-m9088gwr-eec8900a2e11a799117a3ab06cd33f16 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m9088gwr-eec8900a2e11a799117a3ab06cd33f16 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m9088gwr-eec8900a2e11a799117a3ab06cd33f16 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m9088gwr-eec8900a2e11a799117a3ab06cd33f16 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Programmatic and display advertising provides brands with scalable, cost-effective ways to connect with their ideal audience at the right time and place. The automation and precision of programmatic advertising reduces wasted spend, while real-time analytics allows for continuous optimization and performance tracking.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lr9tf-c47158de19891401eadad84b8d37e251\">\n#top .hr.hr-invisible.av-m90lr9tf-c47158de19891401eadad84b8d37e251{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lr9tf-c47158de19891401eadad84b8d37e251 hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-m9088omz-2a30f1056c0105eadd06b4ea50824d51 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972\">\n.av-icon-circles-container.av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972 .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972 .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972 .avia-icon-circles-icon-2{\ntransform:translate(-195px,155px);\nleft:89%;\ntop:18%;\n}\n.av-icon-circles-container.av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972 .avia-icon-circles-icon-3{\ntransform:translate(-243px,-55px);\nleft:98%;\ntop:61%;\n}\n.av-icon-circles-container.av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972 .avia-icon-circles-icon-4{\ntransform:translate(-108px,-225px);\nleft:71%;\ntop:95%;\n}\n.av-icon-circles-container.av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972 .avia-icon-circles-icon-5{\ntransform:translate(108px,-225px);\nleft:28%;\ntop:95%;\n}\n.av-icon-circles-container.av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972 .avia-icon-circles-icon-6{\ntransform:translate(243px,-55px);\nleft:1%;\ntop:61%;\n}\n.av-icon-circles-container.av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972 .avia-icon-circles-icon-7{\ntransform:translate(195px,155px);\nleft:10%;\ntop:18%;\n}\n.av-icon-circles-container.av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972.avia_start_animation .avia-icon-circles-icon-7{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.2s;\n}\n.av-icon-circles-container.av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-3yh1hqy-8c80938e3d30175409fa4b9f1c1f1972 avia_animate_when_visible  avia-builder-el-20  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/programmatic-guy-2.png' alt='' title='programmatic-guy'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-3nql0ze-8e605beed18ef10315199cb0c1f18352 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue84d' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-3nql0ze-8e605beed18ef10315199cb0c1f18352 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Display<\/div><div class=\"icon-description\"><p>Traditional display allows brands to reach a wide variety of audiences, from general consumers browsing high-traffic websites to highly targeted segments based on demographics, interests, or online behavior. This flexibility makes it ideal for building brand awareness, engaging new prospects, and nurturing leads through retargeting. <\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-347g3ju-35cf9c6196616a702a575813144b7aa4 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue84b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-347g3ju-35cf9c6196616a702a575813144b7aa4 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Native<\/div><div class=\"icon-description\"><p>Native advertising enables brands to reach highly targeted audiences by blending seamlessly into the content of the platforms they appear on, whether through recommended articles, social media feeds, or search results. These ads appeal to users based on their interests and behaviors, making them less intrusive and more engaging than traditional formats. <\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2li4ziy-3b07dfb0fe5c6d11c3e7d43385fc7011 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue8ab' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2li4ziy-3b07dfb0fe5c6d11c3e7d43385fc7011 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">CTV\/OTT<\/div><div class=\"icon-description\"><p>Connected TV (CTV) and over-the-top (OTT) advertising connects brands to highly engaged audiences, including cord-cutters, streaming enthusiasts, and niche demographic groups who consume content on-demand across smart TVs, streaming devices, and apps. These platforms enable precise targeting based on viewer behavior, preferences, and geolocation, ensuring ads are delivered to the right audience at the right time.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-296xwt6-e1841e5613f3d4dcf49669691663f2b1 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue80d' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-296xwt6-e1841e5613f3d4dcf49669691663f2b1 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">In\/Out-Stream Video<\/div><div class=\"icon-description\"><p> In-stream ads benefit from capturing high-intent viewers in a focused setting, while out-stream ads expand reach to broader audiences and drive incremental awareness. Together, these formats complement a holistic marketing strategy by providing diverse touchpoints, enhancing engagement, and reinforcing brand messaging across various digital contexts, ensuring a wider and more impactful campaign reach.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1olgo0q-df3ce514a099af103a81ab824b9aa545 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue85e' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1olgo0q-df3ce514a099af103a81ab824b9aa545 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Digital Audio<\/div><div class=\"icon-description\"><p>Digital audio ads on platforms like Spotify, Apple Podcasts, and streaming radio allow brands to reach highly engaged, on-the-go audiences, including commuters, fitness enthusiasts, and business professionals. These audiences often have deep connections with the content they consume, making them receptive to relevant, well-crafted messages. Audio ads provide an intimate, non-intrusive way to build brand awareness, enhance recall, and create emotional resonance.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-18tnke2-b193f0184ba3cbdbbd4e96dcccfeea3d iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue83a' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-18tnke2-b193f0184ba3cbdbbd4e96dcccfeea3d avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Gaming<\/div><div class=\"icon-description\"><p>Gaming ads within apps or on platforms like Xbox or PlayStation allow brands to reach diverse and highly engaged audiences, including casual gamers, competitive players, and younger demographics who spend significant time in interactive digital spaces. These ads can target specific user behaviors, interests, or in-game moments, creating opportunities for immersive and contextually relevant messaging.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-uf7at6-abe0935f4b9bbc3969f54ce1a0822a30 iconfont av-no-link avia-icon-circles-icon-7' data-icon-circles-icon=\"7\" aria-hidden='true' data-av_icon='\ue8bc' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-uf7at6-abe0935f4b9bbc3969f54ce1a0822a30 avia-icon-circles-icon-text-7' data-icon-circles-text=\"7\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Digital OOH<\/div><div class=\"icon-description\"><p>Digital out-of-home (DOOH) advertising, displayed on digital billboards, roadside screens, or in high-traffic locations like airports and malls, enables brands to reach broad, diverse audiences, including commuters, travelers, and urban dwellers. These ads capitalize on high visibility in dynamic, real-world environments, ensuring messages are seen by people on the move, often during key decision-making moments.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-dfb228407adcf3077bb1299e4bc9678f\">\n#top .avia-animated-number.av-2u49pr-dfb228407adcf3077bb1299e4bc9678f .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-dfb228407adcf3077bb1299e4bc9678f .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-dfb228407adcf3077bb1299e4bc9678f av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"49\" data-start_from=\"0\">49<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of people say DOOH ads have prompted them to take an action.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-eb9006a1328b630e007dca650d188521\">\n#top .avia-animated-number.av-lije2nqk-eb9006a1328b630e007dca650d188521 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-eb9006a1328b630e007dca650d188521 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-eb9006a1328b630e007dca650d188521 av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"27\" data-start_from=\"0\">27<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of consumers conduct a search for a business after seeing a display ad.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-48ad40fc93f767033de815b1764ae687\">\n#top .avia-animated-number.av-lije2hy9-48ad40fc93f767033de815b1764ae687 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-48ad40fc93f767033de815b1764ae687 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-48ad40fc93f767033de815b1764ae687 av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"47\" data-start_from=\"0\">47<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of the US population listens to a podcast at least once a month.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2i1661-b0d149d0db4645f4bc97fa0f9e6bb78c\">\n#top .avia-animated-number.av-2i1661-b0d149d0db4645f4bc97fa0f9e6bb78c .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2i1661-b0d149d0db4645f4bc97fa0f9e6bb78c .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2i1661-b0d149d0db4645f4bc97fa0f9e6bb78c av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"88\" data-start_from=\"0\">88<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of U.S. households own at least one internet-connected TV device.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12602'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>OUR PROGRAMMATIC &amp; DISPLAY APPROACH<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-601e16f747bbd62af2d1270515b09674\">\n#top .av-special-heading.av-5uvt0hp-601e16f747bbd62af2d1270515b09674{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-601e16f747bbd62af2d1270515b09674 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-601e16f747bbd62af2d1270515b09674 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-601e16f747bbd62af2d1270515b09674 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-601e16f747bbd62af2d1270515b09674 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-601e16f747bbd62af2d1270515b09674 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-601e16f747bbd62af2d1270515b09674 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-601e16f747bbd62af2d1270515b09674 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Maximize your reach, target with precision, and optimize in real-time.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e\">\n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">We maximize success in programmatic and display by using data-driven targeting, personalized creative that drives higher engagement, and continuously refining ad placements based on performance and customer behavior insights.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-37  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-350332c38a0df618ce80479e6e99b698 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue860' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Listen<\/h4><\/header><div class='av-milestone-content'><p>We listen to client\u2019s goals and how they define success. We learn what client\u2019s have tested in the past and have deemed successful and unsuccessful.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-2e11027cf48bb8e56ec3620c99366ad5 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Research<\/h4><\/header><div class='av-milestone-content'><p>We research the primary targets digital media behaviors. We explore platform targeting capabilities and ad formats that would align with the client&#8217;s goal. We evaluate third-party vendors to determine any unique opportunities.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-d319a103364edead6f6f4bd598204c72 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue894' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Test<\/h4><\/header><div class='av-milestone-content'><p>Campaigns and tracking elements are uniquely built to test and evaluate the performance of inventory, audiences, placements, creatives, geography and frequency.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-7b2c7269de7f6e4e59a9209b4cdfa7ca av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8c5' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Optimize<\/h4><\/header><div class='av-milestone-content'><p>Automated and manual optimizations are made throughout the flight to ensure the proper media mix is in place and campaigns are meeting\/exceeding expectations.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3hm7qrb-8676672477f2b0bb91914fc9698221ad\">\n#top .hr.hr-invisible.av-m3hm7qrb-8676672477f2b0bb91914fc9698221ad{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-m3hm7qrb-8676672477f2b0bb91914fc9698221ad hr-invisible  avia-builder-el-38  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>OUR PHILOSOPHY<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72\">\n#top .hr.hr-invisible.av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front{\nbackground-color:#ffffff;\nborder-style:dotted;\nborder-width:1px 1px 1px 1px;\nborder-color:#dadada;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_title{\nfont-size:25px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_subtitle{\nfont-size:16px;\ncolor:#aaaaaa;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback{\nfont-size:18px;\nbackground-color:#ff5e29;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-41  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6a7d7ea6cd520' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-09024f3a6316a8c9c0fdb5e6e32a9237'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Transparency<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Fees are always broken out whenever possible, no surprises.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Our clients always know whether their budgets are being used for working media or paying for platform fees.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-d8edb39fd497a6d1ff7ff3ab29eec1ac'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Less is More<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Save time and money while driving business performance.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Having one agency manage all of your programmatic media spend offers a streamlined strategy, unified reporting, and more efficient budget allocation across channels.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-2-b777bdab01ba73ff76b98d6f1cae1aec'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Securing Inventory<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>We investigate the optimal way to reach your primary audiences.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Our strategy is to test different partners through PMPs, which allows for greater control before buying direct or PG.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-00a57f40b69b4616f065c5d61bc1e187'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Optimization Strategy<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>We use a mix of AI and human intervention to ensure results.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>We lean into both automated and manual optimizations throughout the campaign to ensure the proper media mix is in place and that campaigns are exceeding expectations.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-42  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12602'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-43  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-44  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:7,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Men\u2019s Journal<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Traditional display ads.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-12594 avia-img-lazy-loading-not-12594\"  src=\"https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/mens-journal.jpg\" width=\"1200\" height=\"1600\" title='mens-journal' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/mens-journal.jpg 1200w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/mens-journal-225x300.jpg 225w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/mens-journal-773x1030.jpg 773w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/mens-journal-768x1024.jpg 768w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/mens-journal-1152x1536.jpg 1152w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/mens-journal-1125x1500.jpg 1125w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/mens-journal-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><\/ul><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-45  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>PROGRAMMATIC &amp; DISPLAY STRATEGY &amp; EXECUTION<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-9947a08df73d873df5f105dca09c6f59\">\n#top .av-special-heading.av-kxppuxez-9947a08df73d873df5f105dca09c6f59{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-9947a08df73d873df5f105dca09c6f59 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-9947a08df73d873df5f105dca09c6f59 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-9947a08df73d873df5f105dca09c6f59 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-9947a08df73d873df5f105dca09c6f59 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-9947a08df73d873df5f105dca09c6f59 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-9947a08df73d873df5f105dca09c6f59 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-9947a08df73d873df5f105dca09c6f59 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-47  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Visually appealing, personalized on-brand messaging.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-48  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-49  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-99d967bcff5e75a62f7fdedc1b9639d2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Multipoint Auditing<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>A successful programmatic and display strategy combines precise targeting with engaging creative to connect with the right audiences at the right time. Leveraging advanced ad tech partners and data partners, brands can gain deep insights into consumer behavior and preferences, enabling more effective segmentation and personalization. Our multipoint auditing process lays the foundation for a scalable, omnichannel programmatic &amp; display program that provides meaningful business results throughout our execution phase.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-d118cc6890fc4f10630bab3e673f7a2a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Measurement &amp; Campaign Planning<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>In today\u2019s multi-platform multi-device ecosystem, success requires cross-channel attribution models and granular analytics to track user behavior across touchpoints. Advanced demand-side platforms (DSPs) equipped with real-time reporting enable optimization at scale, while dynamic creative optimization (DCO) ensures personalized ad delivery that aligns with user context. Success hinges on the integration of first-party data, third-party data, and robust ad tech to refine audience targeting and inform budget allocation.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-113b2d9190922ddb322df2e09f6e00b8'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Creative Development<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>High-quality creative is essential in capturing attention, driving engagement, and reinforcing brand credibility\u2014acting as the bridge between precise targeting and user action. By integrating these technical and creative elements, brands can craft campaigns that are not only visually compelling but also highly effective in meeting performance objectives. Dynamic creative optimization (DCO) helps deliver personalized and contextually relevant ads across diverse screens and environments. Creative assets are always responsive, adapting seamlessly to various formats, resolutions, and orientations while maintaining visual consistency and brand identity.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-1-f37adfcdac28b0dbd17e82f039e45b1e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Management &amp; Optimization<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Our campaign management and optimization strategy leverages multiple platforms, using DSPs like The Trade Desk and Google DV360 to access diverse inventory and scale reach across web, mobile, and CTV environments. Integrating social platforms like Facebook and TikTok expands audience touchpoints, while real-time optimization tools ensure budgets are allocated to high-performing channels and placements. Creative testing is critical to this strategy, consistent A\/B and multivariate testing evaluates variations in ad copy, visuals, and call-to-actions across different audience segments.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-50  el_after_av_section  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34l52en-12ccce9f3b3c9db654cb22ca606aed87\">\n#top .av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Awareness campaign increases brand searches by +60%<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Universal Technical Institute:<\/span> We implement brand creative assets within YouTube Reach campaigns, targeting males between the age of 18-34. By adding additional video assets into the awareness campaigns, we were able to introduce our brand messaging to new prospects. The primary audience generated high-quality demand, which positively impacting branded search performance.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Book a call to learn more<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-12595 avia-img-lazy-loading-not-12595\"  src=\"https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/uti-welding-background.jpg\" width=\"2000\" height=\"750\" title='uti-welding-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/uti-welding-background.jpg 2000w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/uti-welding-background-300x113.jpg 300w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/uti-welding-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/uti-welding-background-768x288.jpg 768w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/uti-welding-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/uti-welding-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/uti-welding-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><\/div><\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-51  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgtftcp-52279bbbafba3e53549fcf2880de76df\">\n#top .av-slideshow-ui.av-mcgtftcp-52279bbbafba3e53549fcf2880de76df .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-mcgtftcp-52279bbbafba3e53549fcf2880de76df .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgtftcp-52279bbbafba3e53549fcf2880de76df__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgtftcp-52279bbbafba3e53549fcf2880de76df__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgtftcp-52279bbbafba3e53549fcf2880de76df__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgtftcp-52279bbbafba3e53549fcf2880de76df__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgtftcp-52279bbbafba3e53549fcf2880de76df__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgtftcp-52279bbbafba3e53549fcf2880de76df__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgtftcp-52279bbbafba3e53549fcf2880de76df avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgtftcp-52279bbbafba3e53549fcf2880de76df__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgtftcp-52279bbbafba3e53549fcf2880de76df__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Awareness campaign increases brand searches by +60%<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Universal Technical Institute:<\/span> We implement brand creative assets within YouTube Reach campaigns, targeting males between the age of 18-34. By adding additional video assets into the awareness campaigns, we were able to introduce our brand messaging to new prospects. The primary audience generated high-quality demand, which positively impacting branded search performance.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Book a call to learn more<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-12595 avia-img-lazy-loading-not-12595\"  src=\"https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/uti-welding-background.jpg\" width=\"2000\" height=\"750\" title='uti-welding-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/uti-welding-background.jpg 2000w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/uti-welding-background-300x113.jpg 300w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/uti-welding-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/uti-welding-background-768x288.jpg 768w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/uti-welding-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/uti-welding-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/uti-welding-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-52  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12602'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-1244d3416d604619f3c3f6b94338a255 av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-53  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>PARTNERS<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-lu2ycz6h-2-e87bd286b4bba7397743d120ef23e62e flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/roku-logo-black.png);'><\/span><\/div><div  class='slide-entry av-ov7rml-e07d65246677a74bfb77c37028d99f66 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/spotify-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-e7ac678a6d6f2168071bedda31471181 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/liveramp-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-b1b26aabfb1bce47d5202fc100849016 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/google-display-video-360-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-46a735d3beeee98adba3054275727eaa flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/hulu-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-2943d84f65929f1a4ef2146bf54f9b8c flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/ca\/wp-content\/uploads\/sites\/14\/2024\/11\/amazon-dsp-logo-black-1.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-54  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12602'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-55  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-56  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-57  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>LEARNING CENTER<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-98dbf0464f8770dbbbd5e78b451c6dc3\">\n#top .av-special-heading.av-likf239t-98dbf0464f8770dbbbd5e78b451c6dc3{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-98dbf0464f8770dbbbd5e78b451c6dc3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-98dbf0464f8770dbbbd5e78b451c6dc3 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-98dbf0464f8770dbbbd5e78b451c6dc3 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-98dbf0464f8770dbbbd5e78b451c6dc3 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-98dbf0464f8770dbbbd5e78b451c6dc3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-98dbf0464f8770dbbbd5e78b451c6dc3 av-special-heading-h2 blockquote modern-quote modern-centered  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class='avia-video av-ir3rkx-9220419c73bdffae6309d0b918292927 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/tECC-9NT2xg?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Black Friday 23&amp;apos; Journey: Episode Four - Getting Your Paid Media Marketing Ready\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/tECC-9NT2xg?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2k7kt8h-356de9f71aff816b322ddafc836b2d83\">\n.flex_column.av-2k7kt8h-356de9f71aff816b322ddafc836b2d83{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-2k7kt8h-356de9f71aff816b322ddafc836b2d83 av_one_third  avia-builder-el-81  el_after_av_one_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><div  class='avia-video av-ud228x-43abaf3fc185ddafd1c2fafbf0f8500d avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/VV9CbXUdVRw?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Top 5 Digital Marketing Trends For 2024\" width=\"1500\" height=\"844\" 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978\">\n#top .hr.av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978 hr-custom  avia-builder-el-90  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25ck81-779598c512ae8ed04d507b20452d490f\">\n.flex_column.av-25ck81-779598c512ae8ed04d507b20452d490f{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-25ck81-779598c512ae8ed04d507b20452d490f av_one_third  avia-builder-el-92  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ayrep-35884e4ee09329114f1950cb9db84f08\">\n#top .hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-3ayrep-35884e4ee09329114f1950cb9db84f08 hr-custom  avia-builder-el-94  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4j4ckx2-a96d979fcc0e30c59ea431df76cddde9\">\n.av-layout-tab.av-m4j4ckx2-a96d979fcc0e30c59ea431df76cddde9{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-m4j4ckx2-a96d979fcc0e30c59ea431df76cddde9{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-m4j4ckx2-a96d979fcc0e30c59ea431df76cddde9 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-3' class='av-layout-tab av-m4j4ckx2-a96d979fcc0e30c59ea431df76cddde9 av-animation-delay-container  avia-builder-el-96  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"3\" data-tab-section-id=\"blog\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2uuelzu-d52624085eb4bd825800274d9003c3e4\">\n.avia-section.av-2uuelzu-d52624085eb4bd825800274d9003c3e4{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-2uuelzu-d52624085eb4bd825800274d9003c3e4 main_color avia-section-large avia-no-border-styling  avia-builder-el-98  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12602'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-9td722-5ebecdcdc76e8cd57c24ad4479bd8dda av_four_fifth  avia-builder-el-99  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-20mw8ey-9343394deb915f13204200a0b5e5578c\">\n#top .av_textblock_section.av-20mw8ey-9343394deb915f13204200a0b5e5578c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-20mw8ey-9343394deb915f13204200a0b5e5578c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md9kmij0-3b18ed7fa6f65e3a48d78a8c35c46862\">\n#top .av-special-heading.av-md9kmij0-3b18ed7fa6f65e3a48d78a8c35c46862{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-md9kmij0-3b18ed7fa6f65e3a48d78a8c35c46862 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-md9kmij0-3b18ed7fa6f65e3a48d78a8c35c46862 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-md9kmij0-3b18ed7fa6f65e3a48d78a8c35c46862 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-md9kmij0-3b18ed7fa6f65e3a48d78a8c35c46862 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-md9kmij0-3b18ed7fa6f65e3a48d78a8c35c46862 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-md9kmij0-3b18ed7fa6f65e3a48d78a8c35c46862 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-md9kmij0-3b18ed7fa6f65e3a48d78a8c35c46862 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-101  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Frequently asked questions about our programmatic display process and capabilities.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1j1h5x6-4b8940bb3767397d5cd23f23257a6d55\">\n#top .hr.av-1j1h5x6-4b8940bb3767397d5cd23f23257a6d55{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1j1h5x6-4b8940bb3767397d5cd23f23257a6d55 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1j1h5x6-4b8940bb3767397d5cd23f23257a6d55 hr-custom  avia-builder-el-102  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11209ju-6c3d71022c63b12408af7838b57d459e\">\n#top .hr.hr-invisible.av-11209ju-6c3d71022c63b12408af7838b57d459e{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-11209ju-6c3d71022c63b12408af7838b57d459e hr-invisible  avia-builder-el-103  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12\">\n#top .togglecontainer.av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12 h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12 h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12 h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12 h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12 p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12 h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12 h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12 .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12 av-elegant-toggle  avia-builder-el-104  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-md9kn5fr-0a286bf62f03c5fd7ba1b332b4f58625'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>How do you ensure programmatic display reaches the right audience at scale?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p data-start=\"320\" data-end=\"620\">We build data\u2011driven audience segments using first\u2011party customer data and third\u2011party insights. Through demand\u2011side platforms we target users most likely to convert\u2014whether in-market buyers, lookalike audiences or retargeted visitors\u2014ensuring efficient reach without wasting impressions.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9ko2qv-9f1a4fa76e3d467086068d8af6e71bf4'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>How do you manage brand safety and viewability across open exchanges?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We enforce brand safety using pre-bid filters, vendor blocklists and strict publisher vetting. We also set viewability and placement standards to ensure ads appear in view for real users. Our controls prevent ad fraud while maintaining quality environments for your message.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9kp57z-a294370fec39b27ec7f49d253208088b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>How do you optimize performance dynamically as campaigns run?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We continuously evaluate performance signals\u2014like viewability rates, conversion actions and bid response\u2014and adjust parameters in real time. This might mean shifting budget toward high-converting segments, updating creatives, or refining targeting, keeping your campaigns efficient and effective.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9kqc5g-947a962f67a8fcb942771ce1a8f720de'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>How do you align programmatic display with your broader marketing strategy?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We integrate programmatic efforts with channels like paid search, social, and email. By sharing audience signals and performance data across teams we ensure consistent messaging, smarter audience overlap, and unified reporting. Programmatic becomes part of a cohesive marketing ecosystem rather than a silo.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rca8t6-3ded16f5ae62c60978362f32d2826813\">\n#top .hr.av-rca8t6-3ded16f5ae62c60978362f32d2826813{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-rca8t6-3ded16f5ae62c60978362f32d2826813 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-rca8t6-3ded16f5ae62c60978362f32d2826813 hr-custom  avia-builder-el-105  el_after_av_toggle_container  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079\">\n.avia-section.av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='npd-footer'  class='avia-section av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079 main_color avia-section-large avia-no-border-styling  avia-builder-el-107  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12602'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-cokix-1cb7a0bb4d1981886bdd8598edf1f2cc av_one_full  avia-builder-el-108  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1lgb-77de4f6fdc7591862219222baeb46675\">\n#top .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-109  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Ready to unlock growth? <a style=\"text-decoration: underline;\" href=\"\/contact-us\/\">Let\u2019s talk!<\/a><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Programmatic and display advertising provides brands with scalable, cost-effective ways to connect with their ideal audience at the right time and place. 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