{"id":18215,"date":"2024-12-10T11:59:41","date_gmt":"2024-12-10T19:59:41","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=20258"},"modified":"2026-08-15T03:30:58","modified_gmt":"2026-08-15T01:30:58","slug":"app-store-optimierung-aso","status":"publish","type":"page","link":"https:\/\/npdigital.com\/de\/loesungen\/app-store-optimierung-aso\/","title":{"rendered":"App Store Optimization"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-b1b5aa7cf494f9fd02fbfb012390b4f7\">\n.avia-section.av-g71os75-b1b5aa7cf494f9fd02fbfb012390b4f7 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/app-store-slider.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-b1b5aa7cf494f9fd02fbfb012390b4f7 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id=\"style-css-av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6\">\n#top .hr.hr-invisible.av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6 hr-invisible  avia-builder-el-4  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7oxf8-f914c6655947dc0a3f55bfbdf074cb9b\">\n#top .av-special-heading.av-ltz7oxf8-f914c6655947dc0a3f55bfbdf074cb9b{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-ltz7oxf8-f914c6655947dc0a3f55bfbdf074cb9b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ltz7oxf8-f914c6655947dc0a3f55bfbdf074cb9b .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-ltz7oxf8-f914c6655947dc0a3f55bfbdf074cb9b .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ltz7oxf8-f914c6655947dc0a3f55bfbdf074cb9b .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-f914c6655947dc0a3f55bfbdf074cb9b .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-f914c6655947dc0a3f55bfbdf074cb9b .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ltz7oxf8-f914c6655947dc0a3f55bfbdf074cb9b av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Agentur f\u00fcr ASO <span class='special_amp'>&amp;<\/span> App Store Optimierung<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Die App-Store-Optimierung (ASO) ist ein zentraler Bestandteil jeder erfolgreichen App-Marketing-Strategie. Obwohl sie viele Gemeinsamkeiten mit der klassischen Suchmaschinenoptimierung (SEO) aufweist, nutzt ASO eigene Strategien und Optimierungshebel, die speziell auf die Auffindbarkeit und Performance von Apps ausgerichtet sind.<\/p>\n<p>Dar\u00fcber hinaus basieren der Apple App Store und Google Play auf unterschiedlichen Algorithmen, die jeweils plattformspezifische Optimierungsans\u00e4tze erfordern, um Sichtbarkeit und Nutzergewinnung zu maximieren. Gleichzeitig bieten Synergien mit anderen digitalen Marketingkan\u00e4len die M\u00f6glichkeit, Markenkonsistenz und Wiedererkennung nachhaltig zu st\u00e4rken.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;right_left&quot;,&quot;parallax_speed&quot;:&quot;4&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-jzkw65-7c35d842cf7e468715a156f0fb7d315d&quot;}\"    ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz6zrvs-bd6ab1c958e3355ea652677c1551cfa8\">\n.av-icon-circles-container.av-ltz6zrvs-bd6ab1c958e3355ea652677c1551cfa8 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-ltz6zrvs-bd6ab1c958e3355ea652677c1551cfa8 .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-ltz6zrvs-bd6ab1c958e3355ea652677c1551cfa8 .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-ltz6zrvs-bd6ab1c958e3355ea652677c1551cfa8.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-ltz6zrvs-bd6ab1c958e3355ea652677c1551cfa8 .avia-icon-circles-icon-2{\ntransform:translate(-216px,125px);\nleft:93%;\ntop:25%;\n}\n.av-icon-circles-container.av-ltz6zrvs-bd6ab1c958e3355ea652677c1551cfa8.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-bd6ab1c958e3355ea652677c1551cfa8 .avia-icon-circles-icon-3{\ntransform:translate(-216px,-124px);\nleft:93%;\ntop:74%;\n}\n.av-icon-circles-container.av-ltz6zrvs-bd6ab1c958e3355ea652677c1551cfa8.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-ltz6zrvs-bd6ab1c958e3355ea652677c1551cfa8 .avia-icon-circles-icon-4{\ntransform:translate(0px,-250px);\nleft:50%;\ntop:100%;\n}\n.av-icon-circles-container.av-ltz6zrvs-bd6ab1c958e3355ea652677c1551cfa8.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-ltz6zrvs-bd6ab1c958e3355ea652677c1551cfa8 .avia-icon-circles-icon-5{\ntransform:translate(216px,-125px);\nleft:6%;\ntop:75%;\n}\n.av-icon-circles-container.av-ltz6zrvs-bd6ab1c958e3355ea652677c1551cfa8.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-ltz6zrvs-bd6ab1c958e3355ea652677c1551cfa8 .avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-ltz6zrvs-bd6ab1c958e3355ea652677c1551cfa8.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-bd6ab1c958e3355ea652677c1551cfa8.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-ltz6zrvs-bd6ab1c958e3355ea652677c1551cfa8 avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/guy-browsing-app-store.png' alt='' title='guy-browsing-app-store'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-6mqtzbx-0698287363b33ff306497dcb73b6da0f iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue81d' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-6mqtzbx-0698287363b33ff306497dcb73b6da0f avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">App Name<\/div><div class=\"icon-description\"><p>Der App-Name ist eines der wichtigsten Optimierungselemente und z\u00e4hlt sowohl im Apple App Store als auch bei Google Play zu den st\u00e4rksten Rankingfaktoren. Best Practice ist es, die Markenidentit\u00e4t mit relevanten, suchstarken Keywords zu kombinieren, um die Sichtbarkeit zu maximieren und mehr Nutzer zum Klicken zu bewegen.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-67c8pbx-8e5abba4d97b0a9a698fe40a92b68053 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue811' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-67c8pbx-8e5abba4d97b0a9a698fe40a92b68053 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Untertitel \/ Kurzbeschreibung<\/div><div class=\"icon-description\"><p>Der Untertitel (App Store) und die Kurzbeschreibung (Google Play) sind wichtige Metadatenfelder. Sie bieten zus\u00e4tzliche M\u00f6glichkeiten, strategisch relevante Keywords zu integrieren, zentrale Funktionen der App hervorzuheben und den Mehrwert klar zu kommunizieren. Dadurch verbessern sie die Sichtbarkeit in den Suchergebnissen und f\u00f6rdern die Nutzerinteraktion.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4ba59e0d0c010e5d8d8d002a6ab67216 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue8d7' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4ba59e0d0c010e5d8d8d002a6ab67216 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Keywords<\/div><div class=\"icon-description\"><p>Das Keyword-Feld im Apple App Store erm\u00f6glicht es Entwicklern, relevante Suchbegriffe zu hinterlegen, damit die App bei passenden Suchanfragen angezeigt wird. Dieses Feld ist f\u00fcr Nutzer nicht sichtbar, beeinflusst jedoch direkt die Auffindbarkeit der App, da es dem App-Store-Algorithmus wichtige Keywords f\u00fcr die Indexierung liefert.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4-7ae4af25ce5d795e4b633f9aaf0d0552 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue86d' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4-7ae4af25ce5d795e4b633f9aaf0d0552 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Screenshots<\/div><div class=\"icon-description\"><p>Die Screenshots im Google Play Store und im Apple App Store pr\u00e4sentieren die wichtigsten Funktionen, die Benutzeroberfl\u00e4che und das Nutzungserlebnis Ihrer App. Sie spielen eine entscheidende Rolle f\u00fcr die Nutzerinteraktion, indem sie den Mehrwert der App visuell vermitteln und die Download-Entscheidung ma\u00dfgeblich beeinflussen.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-3-08ac3a89cdc4c037291ee604990d6ef6 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue80d' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-3-08ac3a89cdc4c037291ee604990d6ef6 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Promo-Videos<\/div><div class=\"icon-description\"><p>Promo-Videos auf YouTube spielen im Google Play Store eine wichtige Rolle, da sie die Funktionen und Vorteile einer App auf anschauliche und interaktive Weise pr\u00e4sentieren. Sie erh\u00f6hen die Verweildauer auf der App-Seite, verbessern die Conversion-Rate und k\u00f6nnen die Auffindbarkeit steigern, da interaktive Inhalte von den Algorithmen bevorzugt ber\u00fccksichtigt werden.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-33ec8b485ca780074bdec6437b6c5788 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue809' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-33ec8b485ca780074bdec6437b6c5788 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Bewertungen &amp; Rezensionen<\/div><div class=\"icon-description\"><p>App-Bewertungen liefern eine quantitative Einsch\u00e4tzung der App-Qualit\u00e4t, w\u00e4hrend Rezensionen wertvolles qualitatives Feedback der Nutzer liefern. Hohe Bewertungen signalisieren sowohl Nutzern als auch den App-Store-Algorithmen Qualit\u00e4t und Vertrauensw\u00fcrdigkeit. Sie sind daher ein entscheidender Faktor f\u00fcr mehr Downloads und eine nachhaltige Sichtbarkeit in wettbewerbsintensiven App-Stores.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907lxxn-d31dc576d571dc323deb253495b0a12f\">\n.avia-section.av-m907lxxn-d31dc576d571dc323deb253495b0a12f .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/app-store-slider.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m907lxxn-d31dc576d571dc323deb253495b0a12f .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m907lxxn-d31dc576d571dc323deb253495b0a12f main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18215'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5ch3g82-c11ebe69565b7cec7cff2fa01fef8b55 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ch3g82-c11ebe69565b7cec7cff2fa01fef8b55\">\n.flex_column.av-5ch3g82-c11ebe69565b7cec7cff2fa01fef8b55{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-5ch3g82-c11ebe69565b7cec7cff2fa01fef8b55 av_one_full  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-514hnr6-176ddc3bc0d9ae63f3af66efdb5d7dc4\">\n#top .hr.hr-invisible.av-514hnr6-176ddc3bc0d9ae63f3af66efdb5d7dc4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-514hnr6-176ddc3bc0d9ae63f3af66efdb5d7dc4 hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907maef-dd13245d53de2ff6da95dc16ad688a8b\">\n.avia-image-container.av-m907maef-dd13245d53de2ff6da95dc16ad688a8b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m907maef-dd13245d53de2ff6da95dc16ad688a8b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m907maef-dd13245d53de2ff6da95dc16ad688a8b av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18201 avia-img-lazy-loading-not-18201 avia_image ' src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/AppStoreOptimization_Reverse-60x60.png\" alt='' title='AppStoreOptimization_Reverse'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/AppStoreOptimization_Reverse-60x60.png 60w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/AppStoreOptimization_Reverse-300x300.png 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/AppStoreOptimization_Reverse-36x36.png 36w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/AppStoreOptimization_Reverse-180x180.png 180w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/AppStoreOptimization_Reverse.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49znrj6-0be5a8f5590863f24ec90d1cbc161387\">\n#top .hr.hr-invisible.av-49znrj6-0be5a8f5590863f24ec90d1cbc161387{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-49znrj6-0be5a8f5590863f24ec90d1cbc161387 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907merw-51e921acecb675828331f11b473dbff6\">\n#top .av-special-heading.av-m907merw-51e921acecb675828331f11b473dbff6{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-m907merw-51e921acecb675828331f11b473dbff6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m907merw-51e921acecb675828331f11b473dbff6 .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-m907merw-51e921acecb675828331f11b473dbff6 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m907merw-51e921acecb675828331f11b473dbff6 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m907merw-51e921acecb675828331f11b473dbff6 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m907merw-51e921acecb675828331f11b473dbff6 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m907merw-51e921acecb675828331f11b473dbff6 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Agentur f\u00fcr ASO <span class='special_amp'>&amp;<\/span> App Store Optimierung<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907mk1v-e3fe873f687d6946d0d0d399acfde33c\">\n#top .hr.hr-invisible.av-m907mk1v-e3fe873f687d6946d0d0d399acfde33c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m907mk1v-e3fe873f687d6946d0d0d399acfde33c hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907mt53-d4b37df42d4ddd419943636c09a5e54a\">\n#top .av_textblock_section.av-m907mt53-d4b37df42d4ddd419943636c09a5e54a .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m907mt53-d4b37df42d4ddd419943636c09a5e54a .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m907mt53-d4b37df42d4ddd419943636c09a5e54a .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m907mt53-d4b37df42d4ddd419943636c09a5e54a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Die App-Store-Optimierung (ASO) ist ein zentraler Bestandteil jeder erfolgreichen App-Marketing-Strategie. Obwohl sie viele Gemeinsamkeiten mit der klassischen Suchmaschinenoptimierung (SEO) aufweist, nutzt ASO spezifische Strategien und Optimierungshebel, die gezielt auf die Auffindbarkeit und Performance von Apps ausgerichtet sind.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lkcsp-851a8b86f98e0bd997541db7d0b31623\">\n#top .hr.hr-invisible.av-m90lkcsp-851a8b86f98e0bd997541db7d0b31623{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lkcsp-851a8b86f98e0bd997541db7d0b31623 hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-44icpnm-75d96af056e41d1aa2af05aabd359937 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3f18jtz-9d1cc155bdb7757215bc8da3bee7e885\">\n.av-icon-circles-container.av-3f18jtz-9d1cc155bdb7757215bc8da3bee7e885 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-3f18jtz-9d1cc155bdb7757215bc8da3bee7e885 .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-3f18jtz-9d1cc155bdb7757215bc8da3bee7e885 .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-3f18jtz-9d1cc155bdb7757215bc8da3bee7e885.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-3f18jtz-9d1cc155bdb7757215bc8da3bee7e885 .avia-icon-circles-icon-2{\ntransform:translate(-216px,125px);\nleft:93%;\ntop:25%;\n}\n.av-icon-circles-container.av-3f18jtz-9d1cc155bdb7757215bc8da3bee7e885.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-3f18jtz-9d1cc155bdb7757215bc8da3bee7e885 .avia-icon-circles-icon-3{\ntransform:translate(-216px,-124px);\nleft:93%;\ntop:74%;\n}\n.av-icon-circles-container.av-3f18jtz-9d1cc155bdb7757215bc8da3bee7e885.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-3f18jtz-9d1cc155bdb7757215bc8da3bee7e885 .avia-icon-circles-icon-4{\ntransform:translate(0px,-250px);\nleft:50%;\ntop:100%;\n}\n.av-icon-circles-container.av-3f18jtz-9d1cc155bdb7757215bc8da3bee7e885.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-3f18jtz-9d1cc155bdb7757215bc8da3bee7e885 .avia-icon-circles-icon-5{\ntransform:translate(216px,-125px);\nleft:6%;\ntop:75%;\n}\n.av-icon-circles-container.av-3f18jtz-9d1cc155bdb7757215bc8da3bee7e885.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-3f18jtz-9d1cc155bdb7757215bc8da3bee7e885 .avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-3f18jtz-9d1cc155bdb7757215bc8da3bee7e885.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-3f18jtz-9d1cc155bdb7757215bc8da3bee7e885.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-3f18jtz-9d1cc155bdb7757215bc8da3bee7e885 avia_animate_when_visible  avia-builder-el-20  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/guy-browsing-app-store.png' alt='' title='guy-browsing-app-store'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-30kgozr-93a4136b24384130577ee3a32f16c613 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue81d' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-30kgozr-93a4136b24384130577ee3a32f16c613 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">App Name<\/div><div class=\"icon-description\"><p>Der App-Name ist eines der wichtigsten Optimierungselemente und z\u00e4hlt sowohl im Apple App Store als auch bei Google Play zu den st\u00e4rksten Rankingfaktoren. Best Practice ist es, die Markenidentit\u00e4t mit relevanten, suchstarken Keywords zu kombinieren, um die Sichtbarkeit zu maximieren und mehr Nutzer zum Klicken zu bewegen.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-vkd47-92f5ccbad9c4f5767ea0569e81baa240 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue811' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-vkd47-92f5ccbad9c4f5767ea0569e81baa240 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Untertitel \/ Kurzbeschreibung<\/div><div class=\"icon-description\"><p>Der Untertitel (App Store) und die Kurzbeschreibung (Google Play) sind wichtige Metadatenfelder. Sie bieten zus\u00e4tzliche M\u00f6glichkeiten, strategisch relevante Keywords zu integrieren, zentrale Funktionen der App hervorzuheben und den Mehrwert klar zu kommunizieren. Dadurch verbessern sie die Sichtbarkeit in den Suchergebnissen und f\u00f6rdern die Nutzerinteraktion.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-28zqix3-52cc8164814845c2ea92d2709b272d8c iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue8d7' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-28zqix3-52cc8164814845c2ea92d2709b272d8c avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Keywords<\/div><div class=\"icon-description\"><p>Das Keyword-Feld im Apple App Store erm\u00f6glicht es Entwicklern, relevante Suchbegriffe zu hinterlegen, damit die App bei passenden Suchanfragen angezeigt wird. Dieses Feld ist f\u00fcr Nutzer nicht sichtbar, beeinflusst jedoch direkt die Auffindbarkeit der App, da es dem App-Store-Algorithmus wichtige Keywords f\u00fcr die Indexierung liefert.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1l59lrb-c62c1661fa08da0f4fa716f649160210 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue86d' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1l59lrb-c62c1661fa08da0f4fa716f649160210 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Screenshots<\/div><div class=\"icon-description\"><p>Die Screenshots im Google Play Store und im Apple App Store pr\u00e4sentieren die wichtigsten Funktionen, die Benutzeroberfl\u00e4che und das Nutzungserlebnis Ihrer App. Sie spielen eine entscheidende Rolle f\u00fcr die Nutzerinteraktion, indem sie den Mehrwert der App visuell vermitteln und die Download-Entscheidung ma\u00dfgeblich beeinflussen.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-121fikn-89ccc84f609515ff50c4e022b8ced646 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue80d' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-121fikn-89ccc84f609515ff50c4e022b8ced646 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Promo-Videos<\/div><div class=\"icon-description\"><p>Promo-Videos auf YouTube spielen im Google Play Store eine wichtige Rolle, da sie die Funktionen und Vorteile einer App auf anschauliche und interaktive Weise pr\u00e4sentieren. Sie erh\u00f6hen die Verweildauer auf der App-Seite, verbessern die Conversion-Rate und k\u00f6nnen die Auffindbarkeit steigern, da interaktive Inhalte von den Algorithmen bevorzugt ber\u00fccksichtigt werden.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-lqzjpj-fbafb8773b63df8f890f1bf637f0b477 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue809' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-lqzjpj-fbafb8773b63df8f890f1bf637f0b477 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Bewertungen &amp; Rezensionen<\/div><div class=\"icon-description\"><p>App-Bewertungen liefern eine quantitative Einsch\u00e4tzung der App-Qualit\u00e4t, w\u00e4hrend Rezensionen wertvolles qualitatives Feedback der Nutzer liefern. Hohe Bewertungen signalisieren sowohl Nutzern als auch den App-Store-Algorithmen Qualit\u00e4t und Vertrauensw\u00fcrdigkeit. Sie sind daher ein entscheidender Faktor f\u00fcr mehr Downloads und eine nachhaltige Sichtbarkeit in wettbewerbsintensiven App-Stores.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-4a5462804554e28c0e68ebc288870453\">\n#top .avia-animated-number.av-2u49pr-4a5462804554e28c0e68ebc288870453 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-4a5462804554e28c0e68ebc288870453 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-4a5462804554e28c0e68ebc288870453 av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"88\" data-start_from=\"0\">88<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>der gesamten Nutzungszeit auf mobilen Ger\u00e4ten entf\u00e4llt auf Apps.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-2a60cc5aa02e9ecdcd4582dc4bf451a4\">\n#top .avia-animated-number.av-lije2nqk-2a60cc5aa02e9ecdcd4582dc4bf451a4 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-2a60cc5aa02e9ecdcd4582dc4bf451a4 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-2a60cc5aa02e9ecdcd4582dc4bf451a4 av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"25\" data-start_from=\"0\">25<\/span><span class=\"avia-no-number\">,<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"6\" data-start_from=\"0\">6<\/span><span class=\"avia-no-number\"> mrd<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Apps werden jedes Jahr aus dem Google Play Store heruntergeladen.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-9dfcfd31eb8467b2000282281ec1cd6e\">\n#top .avia-animated-number.av-lije2hy9-9dfcfd31eb8467b2000282281ec1cd6e .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-9dfcfd31eb8467b2000282281ec1cd6e .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-9dfcfd31eb8467b2000282281ec1cd6e av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"49\" data-start_from=\"0\">49<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>der Menschen weltweit \u00f6ffnen eine App mindestens elfmal pro Tag.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-873439a350d281cbd681ed1185ec88fb\">\n#top .avia-animated-number.av-lije2bai-873439a350d281cbd681ed1185ec88fb .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-873439a350d281cbd681ed1185ec88fb .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-873439a350d281cbd681ed1185ec88fb av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"935\" data-start_from=\"0\">935<\/span><span class=\"avia-no-number\"> mrd<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Umsatz werden weltweit mit mobilen Apps im Zeitraum 2019\u20132027 erzielt.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18215'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>ASO-ANSATZ<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-3f2d4cff4302e04c5129e230f5adab18\">\n#top .av-special-heading.av-5uvt0hp-3f2d4cff4302e04c5129e230f5adab18{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-3f2d4cff4302e04c5129e230f5adab18 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-3f2d4cff4302e04c5129e230f5adab18 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-3f2d4cff4302e04c5129e230f5adab18 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-3f2d4cff4302e04c5129e230f5adab18 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-3f2d4cff4302e04c5129e230f5adab18 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-3f2d4cff4302e04c5129e230f5adab18 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-3f2d4cff4302e04c5129e230f5adab18 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Ein ganzheitlicher Ansatz f\u00fcr App-Sichtbarkeit und nachhaltigen Gesch\u00e4ftserfolg.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e\">\n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Ma\u00dfgeschneiderte App-Store-Optimierungsl\u00f6sungen, die die organische Sichtbarkeit Ihrer App maximieren, Conversions steigern und Downloads im Google Play Store sowie im Apple App Store erh\u00f6hen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-37  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-17ca3df039ce1aa574e36ee2d994f308 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Wettbewerbs- und Marktanalyse<\/h4><\/header><div class='av-milestone-content'><p>Das Verst\u00e4ndnis von Markttrends und Nutzerverhalten hilft dabei, die Positionierung Ihrer App an aktuelle Anforderungen und zuk\u00fcnftige Erwartungen anzupassen. So stellen wir sicher, dass Ihre App relevant bleibt und Ihre Zielgruppe nachhaltig anspricht.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-06b3aaa227cf7f72c07540e3dbee72ef av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8de' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Metadaten optimieren<\/h4><\/header><div class='av-milestone-content'><p>Wir optimieren Ihre Metadaten gezielt mit leistungsstarken, plattformspezifischen Keywords, um die Relevanz f\u00fcr die Suchalgorithmen zu erh\u00f6hen, die Auffindbarkeit Ihrer App zu verbessern und mehr organische Installationen zu erzielen.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-887215e23a718442196b7e1aecb15525 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Visuelle Assets optimieren<\/h4><\/header><div class='av-milestone-content'><p>Pr\u00e4sentieren Sie Ihre Marke mit einem aussagekr\u00e4ftigen App-Icon, hochwertigen Screenshots und \u00fcberzeugenden App-Vorschauvideos, die Aufmerksamkeit wecken und potenzielle Nutzer zum Download motivieren.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-331ae7bf4d3ff7542ac39715f4c08e3f av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Testen, \u00fcberwachen und optimieren<\/h4><\/header><div class='av-milestone-content'><p>A\/B-Tests von Metadaten und visuellen App-Elementen sowie die kontinuierliche \u00dcberwachung von Keyword-Rankings, Nutzerbewertungen und Rezensionen sind ein wesentlicher Bestandteil einer erfolgreichen, langfristigen ASO-Strategie.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcnrpe-2f467961ac9085174269e822a388c69f\">\n#top .hr.hr-invisible.av-mcnrpe-2f467961ac9085174269e822a388c69f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-mcnrpe-2f467961ac9085174269e822a388c69f hr-invisible  avia-builder-el-38  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>UNSERE PHILOSOPHIE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72\">\n#top .hr.hr-invisible.av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front{\nbackground-color:#ffffff;\nborder-style:dotted;\nborder-width:1px 1px 1px 1px;\nborder-color:#dadada;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_title{\nfont-size:25px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_subtitle{\nfont-size:16px;\ncolor:#aaaaaa;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback{\nfont-size:18px;\nbackground-color:#ff5e29;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-41  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6a8d43128d0ce' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-ca341b1cab6c83fbc0e9ed81a57f70ad'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Datenbasierte Entscheidungen<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Nutzen Sie leistungsstarke Analysen und ASO-Tools f\u00fcr fundierte Entscheidungen.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Durch die Analyse von Nutzerverhalten, Keyword-Performance und Wettbewerbsstrategien stellen wir sicher, dass jede Optimierungsma\u00dfnahme auf belastbaren und messbaren Daten basiert.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-ba17aa203ddb7291b8f1629bafbec501'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Nutzerorientiertes Design und Messaging<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Entwickeln Sie Metadaten, visuelle Inhalte und Beschreibungen, die Ihre Zielgruppe \u00fcberzeugen.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Wir richten Inhalte gezielt auf die Bed\u00fcrfnisse, Erwartungen und Herausforderungen Ihrer Nutzer aus \u2013 stets im Einklang mit Ihrer Markenidentit\u00e4t.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-2950bf71b380a166fe5703eb7d83f8f4'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Kontinuierliches Testen und Optimieren<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Setzen Sie auf einen iterativen Optimierungsprozess mit regelm\u00e4\u00dfigen A\/B-Tests zentraler Elemente.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Testen Sie kontinuierlich Titel, Beschreibungen und Screenshots, um herauszufinden, welche Varianten die h\u00f6chste Nutzerinteraktion und die besten Conversion-Raten erzielen.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-176a6ba5344194043d310706f3a9aa57'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Anpassungsf\u00e4higkeit an Algorithmus\u00e4nderungen<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Bleiben Sie flexibel und reagieren Sie auf Plattform-Updates, Algorithmus\u00e4nderungen und neue Markttrends.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Da sich App-Store-Algorithmen und Marktbedingungen kontinuierlich ver\u00e4ndern, passen wir Ihre ASO-Strategie laufend an, um Ihre Wettbewerbsf\u00e4higkeit zu sichern und die Auffindbarkeit Ihrer App langfristig zu maximieren.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-42  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18215'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-43  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-44  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0  slide-1 slide-odd'><a href=\"https:\/\/searchads.apple.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >App Store<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>The apps people love from a place they trust.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18203 avia-img-lazy-loading-not-18203\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/aso1.jpeg\" width=\"1200\" height=\"1600\" title='aso1' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/aso1.jpeg 1200w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/aso1-225x300.jpeg 225w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/aso1-773x1030.jpeg 773w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/aso1-768x1024.jpeg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/aso1-1152x1536.jpeg 1152w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/aso1-1125x1500.jpeg 1125w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/aso1-529x705.jpeg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1  slide-2 slide-even'><a href=\"https:\/\/ads.google.com\/home\/campaigns\/app-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Google Play<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Reach more people who are interested in apps like yours on Google Play.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18204 avia-img-lazy-loading-not-18204\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/aso2.jpg\" width=\"1290\" height=\"1720\" title='aso2' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/aso2.jpg 1290w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/aso2-225x300.jpg 225w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/aso2-773x1030.jpg 773w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/aso2-768x1024.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/aso2-1152x1536.jpg 1152w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/aso2-1125x1500.jpg 1125w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/aso2-529x705.jpg 529w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__2  slide-3 slide-odd'><a href=\"https:\/\/www.apptweak.com\/en\/aso-tools\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >AppTweak<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Easily monitor competitors.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18205 avia-img-lazy-loading-not-18205\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/Apptweak1.jpg\" width=\"1290\" height=\"1720\" title='Apptweak1' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/Apptweak1.jpg 1290w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/Apptweak1-225x300.jpg 225w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/Apptweak1-773x1030.jpg 773w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/Apptweak1-768x1024.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/Apptweak1-1152x1536.jpg 1152w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/Apptweak1-1125x1500.jpg 1125w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/Apptweak1-529x705.jpg 529w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__3  slide-4 slide-even'><a href=\"https:\/\/www.apptweak.com\/en\/aso-tools\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__3 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >AppTweak<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Track optimization progress.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18206 avia-img-lazy-loading-not-18206\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/Apptweak2.jpg\" width=\"1290\" height=\"1720\" title='Apptweak2' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/Apptweak2.jpg 1290w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/Apptweak2-225x300.jpg 225w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/Apptweak2-773x1030.jpg 773w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/Apptweak2-768x1024.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/Apptweak2-1152x1536.jpg 1152w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/Apptweak2-1125x1500.jpg 1125w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/Apptweak2-529x705.jpg 529w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/a><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-45  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>ASO-STRATEGIE &amp; UMSETZUNG<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-7acb8f5e85a45ca8af571e16c7459a30\">\n#top .av-special-heading.av-kxppuxez-7acb8f5e85a45ca8af571e16c7459a30{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-7acb8f5e85a45ca8af571e16c7459a30 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-7acb8f5e85a45ca8af571e16c7459a30 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-7acb8f5e85a45ca8af571e16c7459a30 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-7acb8f5e85a45ca8af571e16c7459a30 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-7acb8f5e85a45ca8af571e16c7459a30 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-7acb8f5e85a45ca8af571e16c7459a30 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-7acb8f5e85a45ca8af571e16c7459a30 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-47  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Nutzerverhalten verstehen, testen und f\u00fcr mehr Conversions optimieren.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-48  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-49  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-22dc7cb2409130afa476de06e584b712'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Audit &amp; Analyse<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Die Analyse Ihrer App-Store-Optimierung (ASO) beginnt mit einer umfassenden Bewertung zentraler Leistungskennzahlen wie Keyword-Rankings, Conversion-Raten, Installationsentwicklung und Nutzerinteraktionen. Wir analysieren die Sichtbarkeit Ihrer App, vergleichen die Keyword-Performance mit der Ihrer Wettbewerber und bewerten die Klickrate (CTR) Ihrer App-Store-Eintr\u00e4ge.<\/p>\n<p>Anschlie\u00dfend pr\u00fcfen wir Ihre visuellen Assets \u2013 darunter App-Icon, Screenshots und Vorschauvideos \u2013, um sicherzustellen, dass sie den Mehrwert Ihrer App \u00fcberzeugend vermitteln. Dar\u00fcber hinaus analysieren wir Nutzerbewertungen und Rezensionen, um Optimierungspotenziale zu identifizieren, die sowohl die Nutzerwahrnehmung als auch die Rankings in den App Stores beeinflussen.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-88bef1dbec92e3719021af87ee94bda6'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Sichtbarkeitsoptimierung<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Wir beginnen mit einer fundierten Keyword-Recherche, um relevante Suchbegriffe mit hohem Potenzial f\u00fcr die Optimierung zu identifizieren. Diese integrieren wir gezielt in den App-Namen, den Untertitel (Apple App Store), die Kurzbeschreibung (Google Play) sowie das Keyword-Feld (Apple), um die Sichtbarkeit zu erh\u00f6hen, ohne die Nutzeransprache zu beeintr\u00e4chtigen.<\/p>\n<p>Anschlie\u00dfend entwickeln wir markengerechte, optimierte visuelle Assets, die Nutzerinteraktion und Conversion-Raten steigern. Ein unverwechselbares App-Icon, \u00fcberzeugende Screenshots mit hervorgehobenen Funktionen sowie ansprechende App-Vorschauvideos werden plattformspezifisch optimiert. Regelm\u00e4\u00dfige Updates und kontinuierliche Einreichungen sorgen zudem daf\u00fcr, dass Ihre App f\u00fcr die Algorithmen relevant bleibt und dauerhaft sichtbar ist.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-067852d88fc93358d5a21799aa538e6e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Conversion-Optimierung<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Die Conversion-Optimierung ist ein zentraler Bestandteil einer erfolgreichen ASO-Strategie und hat das Ziel, Sichtbarkeit in Downloads zu verwandeln. Wir f\u00fchren A\/B-Tests f\u00fcr wichtige Elemente wie Beschreibungen, Screenshots, Keywords und App-Vorschauvideos durch, um die Kombinationen zu identifizieren, die bei Ihrer Zielgruppe die h\u00f6chste Wirkung erzielen.<\/p>\n<p>Durch das Testen verschiedener Varianten optimieren wir Botschaften, visuelle Inhalte und den Einsatz von Keywords, um die Nutzerinteraktion zu steigern und die Conversion-Rate zu verbessern. Dieser kontinuierliche Optimierungsprozess sorgt daf\u00fcr, dass Ihre App nicht nur besser gefunden wird, sondern Nutzer auch gezielt zum Download bewegt.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-88d728886ef9b11291c1734634332f60'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Testing &amp; Reporting<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Wir \u00fcberwachen zentrale Leistungskennzahlen (KPIs) wie Keyword-Rankings, Conversion-Raten, Download-Entwicklung und Nutzerinteraktionen. Mithilfe leistungsstarker Analysetools gewinnen wir wertvolle Erkenntnisse dar\u00fcber, wie Nutzer Ihre App finden und mit ihr interagieren.<\/p>\n<p>Regelm\u00e4\u00dfige Reportings zeigen die Performance im Vergleich zu definierten Benchmarks auf und identifizieren konkrete Optimierungspotenziale. Auf Basis dieser Daten verfeinern wir Metadaten, passen Keyword-Strategien an und testen neue visuelle Assets. Dieser kontinuierliche Optimierungsprozess sorgt f\u00fcr nachhaltiges Wachstum und stellt sicher, dass Ihre App mit den sich st\u00e4ndig weiterentwickelnden Plattformalgorithmen und dem Nutzerverhalten Schritt h\u00e4lt.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-50  el_after_av_section  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34l52en-12ccce9f3b3c9db654cb22ca606aed87\">\n#top .av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >SoFi erzielt +29 % mehr App-Installationen \u00fcber nicht markenbezogene Suchanfragen.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">SoFi:<\/span> Durch die Auswertung von Paid-Search-Daten, App-Bewertungen, Sentiment-Analysen und Wettbewerbsanalysen haben wir die Auffindbarkeit der SoFi-App gezielt verbessert. Die Optimierung der Keyword-Strategie und Metadaten sowie kontinuierliche Tests visueller Assets und deren laufende Optimierung f\u00fchrten zu deutlichen Leistungssteigerungen.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18207 avia-img-lazy-loading-not-18207\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/sofi-background.jpg\" width=\"2000\" height=\"750\" title='sofi-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/sofi-background.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/sofi-background-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/sofi-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/sofi-background-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/sofi-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/sofi-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/sofi-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >App-Optimierungsstrategie erzielt +190 % Umsatzwachstum f\u00fcr eine E-Commerce-App.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">B&amp;Q:<\/span> Im Mittelpunkt unserer Strategie stand die innovative Verkn\u00fcpfung von App-Store-Optimierung (ASO) und Suchmaschinenoptimierung (SEO). Ziel war es, nicht nur die Sichtbarkeit der App in den App Stores zu erh\u00f6hen, sondern auch die Pr\u00e4senz in der Websuche zu st\u00e4rken. Daf\u00fcr optimierten wir die App-Store-Eintr\u00e4ge gezielt f\u00fcr die Indexierung in Suchmaschinen und integrierten strategisch platzierte Download-CTAs in die Metadaten.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18208 avia-img-lazy-loading-not-18208\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/04\/bq-background-skinny.jpg\" width=\"2000\" height=\"750\" title='B,And,Q,Newtownabbey,Greater,Belfast,Shopping,Newtownabbey,County,Antrim' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/04\/bq-background-skinny.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/04\/bq-background-skinny-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/04\/bq-background-skinny-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/04\/bq-background-skinny-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/04\/bq-background-skinny-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/04\/bq-background-skinny-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/04\/bq-background-skinny-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-51  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03\">\n#top .av-slideshow-ui.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__1 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__1 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__1 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__1 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__1 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__1 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__0  slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >SoFi erzielt +29 % mehr App-Installationen \u00fcber nicht markenbezogene Suchanfragen.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">SoFi:<\/span> Wir nutzten Paid-Search-Daten, App-Review-Mining, Sentiment-Analysen und Wettbewerbsanalysen, um die Auffindbarkeit der SoFi-App gezielt zu verbessern. Durch die Optimierung des Keyword-Profils, der Metadaten sowie kontinuierliche Tests visueller Assets und deren laufende Umsetzung erzielten wir deutliche Leistungssteigerungen.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18207 avia-img-lazy-loading-not-18207\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/sofi-background.jpg\" width=\"2000\" height=\"750\" title='sofi-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/sofi-background.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/sofi-background-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/sofi-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/sofi-background-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/sofi-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/sofi-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/sofi-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__1  slide-2 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >App optimization strategy drives +190 % revenue growth for an ecommerce app.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">B&amp;Q:<\/span> The core of our strategy involved an innovative intersection between ASO and SEO. This was a subversive move, aimed at not only enhancing app visibility but also impacting web search results. We fine-tuned app listings for web search indexing, strategically inserting download CTAs in our metadata.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18208 avia-img-lazy-loading-not-18208\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/04\/bq-background-skinny.jpg\" width=\"2000\" height=\"750\" title='B,And,Q,Newtownabbey,Greater,Belfast,Shopping,Newtownabbey,County,Antrim' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/04\/bq-background-skinny.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/04\/bq-background-skinny-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/04\/bq-background-skinny-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/04\/bq-background-skinny-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/04\/bq-background-skinny-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/04\/bq-background-skinny-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/04\/bq-background-skinny-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-52  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18215'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-9335faf1d0b85dc2fc9c7fb09b641832 av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-53  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>PARTNER<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-lu2ycz6h-3-7ffa08b331865f0d1ab00938bb07c75f flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/app-store-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-ov7rml-bf26add520fd3938297993dbedbd1b88 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/google-play-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-7ef8223628bbb6d538a7b98cc225b458 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/12\/apptweak-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-495f65f61a2b8a7e9fbead856515c815 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/hotjar-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-7f02604bf89dd11a588139548ab07984 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/optimizely-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-243f2caa85873d4ae22e0ba56c50d667 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/figma-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-54  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18215'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-55  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-56  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-57  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>WISSENSZENTRUM<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-415ae0ebbe2e81a4f18801a45d1d4dae\">\n#top .av-special-heading.av-likf239t-415ae0ebbe2e81a4f18801a45d1d4dae{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-415ae0ebbe2e81a4f18801a45d1d4dae .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-415ae0ebbe2e81a4f18801a45d1d4dae .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-415ae0ebbe2e81a4f18801a45d1d4dae .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-415ae0ebbe2e81a4f18801a45d1d4dae .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-415ae0ebbe2e81a4f18801a45d1d4dae .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-415ae0ebbe2e81a4f18801a45d1d4dae av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-59  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Verschaffen Sie Ihrer App die Sichtbarkeit und Aufmerksamkeit, die sie verdient.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-60  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-03ad388d35ca8b357b765b707a9ee556\">\n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:20px;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-03ad388d35ca8b357b765b707a9ee556 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Meistern Sie die App-Store-Optimierung in Ihrem eigenen Tempo. Unser Wissenszentrum bietet fundierte Leitf\u00e4den und kompakte Inhalte, mit denen Sie zum ASO-Experten werden.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-152z8kh-62f827c88aba2ce45ef9a30c944f1427 av_one_fifth  avia-builder-el-62  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8\">\n.av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-63  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8'><div class='av-tab-section-tab-title-container avia-tab-title-padding-none' role='tablist'><a href='#webinars' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-lkixskzg-e5862093b265cd3497aeef7163139c98 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/05\/webinars-icon.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>WEBINARS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#shorts' data-av-tab-section-title='2' class='av-section-tab-title  av-lkixsvpd-8b98671d49f0a3e439bb7bb2612767a3 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span 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src=\"https:\/\/www.youtube.com\/embed\/RHeJja7LYVs?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zzlq8x-2b50933e358014d035245161d45a1869\">\n.flex_column.av-zzlq8x-2b50933e358014d035245161d45a1869{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-zzlq8x-2b50933e358014d035245161d45a1869 av_one_third  avia-builder-el-69  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><div  class='avia-video av-w4chlj-93f9d38ab75d5637c70c7089af9e8165 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/W2cLi4CMVOA?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"2025 Marketing Predictions: What\u2019s Ahead &amp; How to Prepare\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/W2cLi4CMVOA?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-83kboh-79c2fb3d50439aa493dff45697d5239e\">\n.flex_column.av-83kboh-79c2fb3d50439aa493dff45697d5239e{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-83kboh-79c2fb3d50439aa493dff45697d5239e av_one_third  avia-builder-el-71  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><div  class='avia-video av-2i13ep-286b41227e19a561e5e8602405d73a98 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url=' https:\/\/youtube.com\/live\/0962qL0RYFs?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"E-commerce Intelligence: Leveraging 7 Must-Have GA4 Custom Reports\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/0962qL0RYFs?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3pulj5-da389880319cde9d8cb86b091b443c7e\">\n.flex_column.av-3pulj5-da389880319cde9d8cb86b091b443c7e{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-3pulj5-da389880319cde9d8cb86b091b443c7e av_one_third  avia-builder-el-73  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-nnii4h-a98290bc16262455a1ec07b683fa6d6c avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/9VcuHR6rkFw?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Paid Media Fast Forward: The Future of Paid Strategies in the AI Revolution\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/9VcuHR6rkFw?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-43wfep-477ad41574db7a7cb21f17b3250e97b2\">\n.flex_column.av-43wfep-477ad41574db7a7cb21f17b3250e97b2{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-43wfep-477ad41574db7a7cb21f17b3250e97b2 av_one_third  avia-builder-el-75  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-wrkcg1-39e43d6139f53e520ab8e1592544e239 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/tECC-9NT2xg?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Black Friday 23&amp;apos; Journey: Episode Four - Getting Your Paid Media Marketing Ready\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/tECC-9NT2xg?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kzaap-8f48e58566b6c6a4dc5ac9148ee9568d\">\n.flex_column.av-35kzaap-8f48e58566b6c6a4dc5ac9148ee9568d{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-35kzaap-8f48e58566b6c6a4dc5ac9148ee9568d av_one_third  avia-builder-el-77  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><div  class='avia-video av-1r9siwx-a2586959b7055eb242b41015a8e0bac1 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/6FCaW-w_9sE?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"2024 SEO &amp; Paid Media Blueprint:\u200b Eliminate Blind Spots for a Game-Changing Marketing Year\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/6FCaW-w_9sE?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12dxkyp-35972903c4d519c08eddf2aa23646a8e\">\n.flex_column.av-12dxkyp-35972903c4d519c08eddf2aa23646a8e{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-12dxkyp-35972903c4d519c08eddf2aa23646a8e av_one_third  avia-builder-el-79  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-ir3rkx-952683d10647fb492caf05da794b8848 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/PLiPcCryYPg?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Ready, Set, GA4: How To Simplify Your Move to GA4\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/PLiPcCryYPg?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2k7kt8h-356de9f71aff816b322ddafc836b2d83\">\n.flex_column.av-2k7kt8h-356de9f71aff816b322ddafc836b2d83{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-2k7kt8h-356de9f71aff816b322ddafc836b2d83 av_one_third  avia-builder-el-81  el_after_av_one_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><div  class='avia-video av-ud228x-43abaf3fc185ddafd1c2fafbf0f8500d avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/VV9CbXUdVRw?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Top 5 Digital Marketing Trends For 2024\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/VV9CbXUdVRw?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixsvpd-8b98671d49f0a3e439bb7bb2612767a3\">\n.av-layout-tab.av-lkixsvpd-8b98671d49f0a3e439bb7bb2612767a3{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-lkixsvpd-8b98671d49f0a3e439bb7bb2612767a3{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-lkixsvpd-8b98671d49f0a3e439bb7bb2612767a3 .av-tab-arrow-container 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id=\"style-css-av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978\">\n#top .hr.av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978 hr-custom  avia-builder-el-90  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25ck81-779598c512ae8ed04d507b20452d490f\">\n.flex_column.av-25ck81-779598c512ae8ed04d507b20452d490f{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-25ck81-779598c512ae8ed04d507b20452d490f av_one_third  avia-builder-el-92  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ayrep-35884e4ee09329114f1950cb9db84f08\">\n#top .hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-3ayrep-35884e4ee09329114f1950cb9db84f08 hr-custom  avia-builder-el-94  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4j41cll-3c2fd15dc45a62342f62afdb14a94f30\">\n.av-layout-tab.av-m4j41cll-3c2fd15dc45a62342f62afdb14a94f30{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-m4j41cll-3c2fd15dc45a62342f62afdb14a94f30{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-m4j41cll-3c2fd15dc45a62342f62afdb14a94f30 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-3' class='av-layout-tab av-m4j41cll-3c2fd15dc45a62342f62afdb14a94f30 av-animation-delay-container  avia-builder-el-96  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"3\" data-tab-section-id=\"blog\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3gv34wy-e815ff3d22ac23536665ea4c3f013682\">\n.avia-section.av-3gv34wy-e815ff3d22ac23536665ea4c3f013682{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-3gv34wy-e815ff3d22ac23536665ea4c3f013682 main_color avia-section-large avia-no-border-styling  avia-builder-el-98  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18215'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2vanqwy-59efc5d9ed66fbd66283f93e57b70c18 av_four_fifth  avia-builder-el-99  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2mv0oea-2640dc04c937e678da6ef2518f212b1e\">\n#top .av_textblock_section.av-2mv0oea-2640dc04c937e678da6ef2518f212b1e .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-2mv0oea-2640dc04c937e678da6ef2518f212b1e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md85bu75-14a7ac24eb81036336ba6a0281f5c2de\">\n#top .av-special-heading.av-md85bu75-14a7ac24eb81036336ba6a0281f5c2de{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-md85bu75-14a7ac24eb81036336ba6a0281f5c2de .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-md85bu75-14a7ac24eb81036336ba6a0281f5c2de .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-md85bu75-14a7ac24eb81036336ba6a0281f5c2de .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-md85bu75-14a7ac24eb81036336ba6a0281f5c2de .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-md85bu75-14a7ac24eb81036336ba6a0281f5c2de .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-md85bu75-14a7ac24eb81036336ba6a0281f5c2de .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-md85bu75-14a7ac24eb81036336ba6a0281f5c2de av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-101  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >H\u00e4ufig gestellte Fragen zu unserem App-Store-Optimierungsprozess und unseren ASO-Leistungen.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27ku09u-3cf57e3779457b0f8f9a39ab0903d5e5\">\n#top .hr.av-27ku09u-3cf57e3779457b0f8f9a39ab0903d5e5{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-27ku09u-3cf57e3779457b0f8f9a39ab0903d5e5 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-27ku09u-3cf57e3779457b0f8f9a39ab0903d5e5 hr-custom  avia-builder-el-102  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1nxnbxe-e3408eba9ca81c096f730de41341c916\">\n#top .hr.hr-invisible.av-1nxnbxe-e3408eba9ca81c096f730de41341c916{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1nxnbxe-e3408eba9ca81c096f730de41341c916 hr-invisible  avia-builder-el-103  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e\">\n#top .togglecontainer.av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e av-elegant-toggle  avia-builder-el-104  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-md85dpp9-fdc101ed3b502e8df9c010714bef51fb'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>Wie verbessern Sie die Auffindbarkeit unserer App mit m\u00f6glichst geringem laufendem Aufwand?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Wir optimieren s\u00e4mtliche Metadaten gezielt auf Basis einer strategischen Keyword-Recherche \u2013 vom App-Namen \u00fcber den Untertitel und die Kurzbeschreibung bis hin zum Keyword-Feld im Apple App Store. So verbessern wir die Sichtbarkeit Ihrer App sowohl im Apple App Store als auch bei Google Play.<\/p>\n<p>Erg\u00e4nzend optimieren wir visuelle Assets wie App-Icons, Screenshots und App-Vorschauvideos, die die wichtigsten Funktionen Ihrer App hervorheben und Ihre Zielgruppe gezielt ansprechen.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md85eoe3-5f935eb72e8915c37573128d3eed272f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>Wie optimieren und \u00fcberpr\u00fcfen Sie die ASO-Performance kontinuierlich?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Wir f\u00fchren fortlaufend A\/B-Tests f\u00fcr Metadaten und kreative Assets wie App-Icons, Screenshots und Vorschauvideos durch und \u00fcberwachen dabei Keyword-Rankings sowie Nutzerbewertungen. Dieser kontinuierliche Optimierungsprozess zeigt, welche Ma\u00dfnahmen die besten Ergebnisse erzielen \u2013 sei es \u00fcber die integrierte A\/B-Testfunktion von Google Play, Drittanbieter-Tools oder Vorher-\/Nachher-Tests im Apple App Store.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md85g8t0-6f36647fb56310d1964d07e137938b8c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>Wie stellen Sie sicher, dass unsere visuellen Inhalte App-Besucher in aktive Nutzer verwandeln?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Wir entwickeln \u00fcberzeugende App-Vorschauvideos f\u00fcr Google Play sowie aussagekr\u00e4ftige Screenshots f\u00fcr beide App Stores, die den Mehrwert Ihrer App innerhalb weniger Sekunden vermitteln. Dieses visuelle Storytelling steigert die Conversion-Rate, verbessert die Nutzeransprache und erh\u00f6ht gleichzeitig die Sichtbarkeit Ihrer App, sodass sie nicht nur gefunden, sondern auch h\u00e4ufiger heruntergeladen wird.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md85p5e3-11a258083c124831c99a532dbdc94bd6'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>Wie verkn\u00fcpfen Sie unsere ASO-Strategie mit Wachstumszielen und saisonalen Kampagnen?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Wir richten unsere ASO-Strategie konsequent an Ihren Gesch\u00e4ftszielen und saisonalen Entwicklungen aus. Daf\u00fcr optimieren wir Keywords und visuelle Assets auf Basis des Nutzerverhaltens sowie der App-Performance. 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