{"id":18321,"date":"2024-11-13T19:02:38","date_gmt":"2024-11-14T03:02:38","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=20047"},"modified":"2026-08-15T03:27:25","modified_gmt":"2026-08-15T01:27:25","slug":"conversion-rate-optimierung","status":"publish","type":"page","link":"https:\/\/npdigital.com\/de\/loesungen\/conversion-rate-optimierung\/","title":{"rendered":"Conversion Rate Optimization"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-f1aea89050229c9d858684250eb07ea2\">\n.avia-section.av-g71os75-f1aea89050229c9d858684250eb07ea2 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/conversion-rate-optimization-background.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-f1aea89050229c9d858684250eb07ea2 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avia_image ' src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-60x60.png\" alt='' title='Conversion Rate Optimization Reverse (1)'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-60x60.png 60w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-300x300.png 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-36x36.png 36w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-180x180.png 180w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/Conversion-Rate-Optimization-Reverse-1.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6\">\n#top .hr.hr-invisible.av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6 hr-invisible  avia-builder-el-4  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7oxf8-54eac4f710f7f8c1bce84f75a764a09d\">\n#top .av-special-heading.av-ltz7oxf8-54eac4f710f7f8c1bce84f75a764a09d{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-ltz7oxf8-54eac4f710f7f8c1bce84f75a764a09d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ltz7oxf8-54eac4f710f7f8c1bce84f75a764a09d .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-ltz7oxf8-54eac4f710f7f8c1bce84f75a764a09d .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ltz7oxf8-54eac4f710f7f8c1bce84f75a764a09d .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-54eac4f710f7f8c1bce84f75a764a09d .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-54eac4f710f7f8c1bce84f75a764a09d .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ltz7oxf8-54eac4f710f7f8c1bce84f75a764a09d av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Agentur f\u00fcr CRO <span class='special_amp'>&amp;<\/span> Conversion-Optimierung<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Conversion-Rate-Optimierung (CRO) ist eine datengest\u00fctzte Strategie, mit der mehr Website-Besucher zu Kunden werden oder andere gew\u00fcnschte Aktionen auf einer Webseite ausf\u00fchren. Durch die Analyse von Daten sowie das kontinuierliche Testen und Optimieren von Design, Inhalten und User Experience steigert CRO das Nutzerengagement und verbessert den Return on Investment (ROI).<\/p>\n<p>Das Ergebnis: Unternehmen holen deutlich mehr aus ihrem bestehenden Website-Traffic heraus, steigern ihren Umsatz und erzielen nachhaltiges Wachstum \u2013 ganz ohne zus\u00e4tzliche Werbeausgaben.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;right_left&quot;,&quot;parallax_speed&quot;:&quot;4&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-jzkw65-7c35d842cf7e468715a156f0fb7d315d&quot;}\"    ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz6zrvs-0a3aee71f6d3acf7239e1359f4baf704\">\n.av-icon-circles-container.av-ltz6zrvs-0a3aee71f6d3acf7239e1359f4baf704 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-ltz6zrvs-0a3aee71f6d3acf7239e1359f4baf704 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.avia-icon-circles-icon-6{\ntransform:translate(243px,-55px);\nleft:1%;\ntop:61%;\n}\n.av-icon-circles-container.av-ltz6zrvs-0a3aee71f6d3acf7239e1359f4baf704.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-0a3aee71f6d3acf7239e1359f4baf704 .avia-icon-circles-icon-7{\ntransform:translate(195px,155px);\nleft:10%;\ntop:18%;\n}\n.av-icon-circles-container.av-ltz6zrvs-0a3aee71f6d3acf7239e1359f4baf704.avia_start_animation .avia-icon-circles-icon-7{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-0a3aee71f6d3acf7239e1359f4baf704.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-ltz6zrvs-0a3aee71f6d3acf7239e1359f4baf704 avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/conversion-rate-optimzation-lady.png' alt='' title='conversion-rate-optimzation-lady'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-6mqtzbx-4506e4dc583558115474b63093759d69 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue8aa' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-6mqtzbx-4506e4dc583558115474b63093759d69 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Kurze Aufmerksamkeitsspanne<\/div><div class=\"icon-description\"><p>Nutzer entscheiden oft innerhalb weniger Sekunden, ob sie auf einer Webseite bleiben. Deshalb ist es entscheidend, ihre Aufmerksamkeit sofort mit klaren Botschaften, \u00fcberzeugenden Inhalten und ansprechenden visuellen Elementen zu gewinnen.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-67c8pbx-52da51e7fd19940695eba26fd17ad881 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8ac' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-67c8pbx-52da51e7fd19940695eba26fd17ad881 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Pr\u00e4ferenz f\u00fcr mobile Endger\u00e4te<\/div><div class=\"icon-description\"><p>Mehr als die H\u00e4lfte des weltweiten Website-Traffics stammt von mobilen Endger\u00e4ten. Eine mobiloptimierte Website ist daher entscheidend, um Nutzer effektiv zu erreichen und langfristig zu binden.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-91786b5a3b8426583185fef11b49a536 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue863' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-91786b5a3b8426583185fef11b49a536 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Inhalte werden \u00fcberflogen<\/div><div class=\"icon-description\"><p>Die meisten Nutzer \u00fcberfliegen Online-Inhalte, anstatt sie vollst\u00e4ndig zu lesen. Klare \u00dcberschriften, Aufz\u00e4hlungen und pr\u00e4gnante Formulierungen verbessern die Lesbarkeit und helfen dabei, wichtige Informationen schneller zu erfassen.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4-9763b12c87e374f31895790a4f6e1051 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4-9763b12c87e374f31895790a4f6e1051 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Einfluss von Social Proof<\/div><div class=\"icon-description\"><p>Kundenbewertungen, Erfahrungsberichte und Empfehlungen haben einen starken Einfluss auf Kaufentscheidungen. Menschen vertrauen den Erfahrungen anderer h\u00e4ufig mehr als klassischen Markenbotschaften, weshalb Social Proof ein entscheidender Faktor f\u00fcr h\u00f6here Conversion-Raten ist.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-3-eb622e31c290cf949837eaf1a813369f iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue8a3' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-3-eb622e31c290cf949837eaf1a813369f avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Wunsch nach Personalisierung<\/div><div class=\"icon-description\"><p>Nutzer erwarten zunehmend personalisierte Erlebnisse \u2013 etwa individuelle Empfehlungen oder zielgerichtete Angebote. Solche personalisierten Inhalte steigern das Engagement und k\u00f6nnen die Conversion-Rate deutlich erh\u00f6hen.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-031afa4ec0db739f2c2c94737ca1606a iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue896' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-031afa4ec0db739f2c2c94737ca1606a avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Abneigung gegen Reibungsverluste<\/div><div class=\"icon-description\"><p>Jede Form von Reibung \u2013 etwa lange Ladezeiten, komplizierte Formulare oder unn\u00f6tig viele Schritte \u2013 erh\u00f6ht die Wahrscheinlichkeit, dass Nutzer eine Website vorzeitig verlassen. Eine schnelle, intuitive und reibungslose Benutzererfahrung ist daher entscheidend f\u00fcr h\u00f6here Conversion-Raten.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-2-d8310b6f117faeb40892c65e6d7970e3 iconfont av-no-link avia-icon-circles-icon-7' data-icon-circles-icon=\"7\" aria-hidden='true' data-av_icon='\ue826' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-2-d8310b6f117faeb40892c65e6d7970e3 avia-icon-circles-icon-text-7' data-icon-circles-text=\"7\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Visuelle Pr\u00e4ferenz<\/div><div class=\"icon-description\"><p>Nutzer reagieren besonders stark auf visuelle Inhalte. Bilder, Videos und Infografiken ziehen h\u00e4ufig mehr Aufmerksamkeit auf sich als reiner Text und vermitteln Informationen schneller, verst\u00e4ndlicher und wirkungsvoller.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907a489-23ca4349cbe8e2b54cbee38967d3bab2\">\n.avia-section.av-m907a489-23ca4349cbe8e2b54cbee38967d3bab2 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/07\/conversion-rate-optimization-background-mobile.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m907a489-23ca4349cbe8e2b54cbee38967d3bab2 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m907a489-23ca4349cbe8e2b54cbee38967d3bab2 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18321'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-63r5yen-faeb45af05fb02e6d2e8d041f94040bb sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-63r5yen-faeb45af05fb02e6d2e8d041f94040bb\">\n.flex_column.av-63r5yen-faeb45af05fb02e6d2e8d041f94040bb{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-63r5yen-faeb45af05fb02e6d2e8d041f94040bb av_one_full  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5muvdn3-2b326cc1a366e69d759b57f87a818e6d\">\n#top .hr.hr-invisible.av-5muvdn3-2b326cc1a366e69d759b57f87a818e6d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5muvdn3-2b326cc1a366e69d759b57f87a818e6d hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907b3j8-8d82cc2c871ff16217802f5b5be7d096\">\n.avia-image-container.av-m907b3j8-8d82cc2c871ff16217802f5b5be7d096 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m907b3j8-8d82cc2c871ff16217802f5b5be7d096 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m907b3j8-8d82cc2c871ff16217802f5b5be7d096 av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18307 avia-img-lazy-loading-not-18307 avia_image ' src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-60x60.png\" alt='' title='Conversion Rate Optimization Reverse (1)'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-60x60.png 60w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-300x300.png 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-36x36.png 36w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-180x180.png 180w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/Conversion-Rate-Optimization-Reverse-1.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5b1rvpr-e14f7ac99c2ed11d63a578e11732fc64\">\n#top .hr.hr-invisible.av-5b1rvpr-e14f7ac99c2ed11d63a578e11732fc64{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-5b1rvpr-e14f7ac99c2ed11d63a578e11732fc64 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907av5r-b0463f08a809f7fc4574d80acd087a44\">\n#top .av-special-heading.av-m907av5r-b0463f08a809f7fc4574d80acd087a44{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-m907av5r-b0463f08a809f7fc4574d80acd087a44 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m907av5r-b0463f08a809f7fc4574d80acd087a44 .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-m907av5r-b0463f08a809f7fc4574d80acd087a44 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m907av5r-b0463f08a809f7fc4574d80acd087a44 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m907av5r-b0463f08a809f7fc4574d80acd087a44 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m907av5r-b0463f08a809f7fc4574d80acd087a44 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m907av5r-b0463f08a809f7fc4574d80acd087a44 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Agentur f\u00fcr CRO <span class='special_amp'>&amp;<\/span> Conversion-Optimierung<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4nmynrj-afabd578c315379f6d3ffb85283b4bf1\">\n#top .hr.hr-invisible.av-4nmynrj-afabd578c315379f6d3ffb85283b4bf1{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-4nmynrj-afabd578c315379f6d3ffb85283b4bf1 hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4\">\n#top .av_textblock_section.av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Conversion-Rate-Optimierung (CRO) ist eine datengest\u00fctzte Strategie, mit der mehr Website-Besucher zu Kunden werden oder gew\u00fcnschte Aktionen auf einer Webseite ausf\u00fchren. Durch datenbasierte Analysen sowie das kontinuierliche Testen und Optimieren von Design, Inhalten und User Experience steigert CRO das Nutzerengagement und verbessert nachhaltig den Return on Investment (ROI).<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lfa5l-78f164426720704e6f09ee02f859fbf4\">\n#top .hr.hr-invisible.av-m90lfa5l-78f164426720704e6f09ee02f859fbf4{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lfa5l-78f164426720704e6f09ee02f859fbf4 hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4jrxy0f-daafa6c410a6cb2cb7dd121bcf564ab5 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9\">\n.av-icon-circles-container.av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9 .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9 .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9 .avia-icon-circles-icon-2{\ntransform:translate(-195px,155px);\nleft:89%;\ntop:18%;\n}\n.av-icon-circles-container.av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9 .avia-icon-circles-icon-3{\ntransform:translate(-243px,-55px);\nleft:98%;\ntop:61%;\n}\n.av-icon-circles-container.av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9 .avia-icon-circles-icon-4{\ntransform:translate(-108px,-225px);\nleft:71%;\ntop:95%;\n}\n.av-icon-circles-container.av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9 .avia-icon-circles-icon-5{\ntransform:translate(108px,-225px);\nleft:28%;\ntop:95%;\n}\n.av-icon-circles-container.av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9 .avia-icon-circles-icon-6{\ntransform:translate(243px,-55px);\nleft:1%;\ntop:61%;\n}\n.av-icon-circles-container.av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9 .avia-icon-circles-icon-7{\ntransform:translate(195px,155px);\nleft:10%;\ntop:18%;\n}\n.av-icon-circles-container.av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9.avia_start_animation .avia-icon-circles-icon-7{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.2s;\n}\n.av-icon-circles-container.av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-3tjz51t-d69aa626459ac5d89a954852cf0f08a9 avia_animate_when_visible  avia-builder-el-20  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/conversion-rate-optimzation-lady.png' alt='' title='conversion-rate-optimzation-lady'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-3a5logh-8942a569a732d1cc03c7ed4cbb1b3572 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue8aa' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-3a5logh-8942a569a732d1cc03c7ed4cbb1b3572 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Kurze Aufmerksamkeitsspanne<\/div><div class=\"icon-description\"><p>Nutzer entscheiden oft innerhalb weniger Sekunden, ob sie auf einer Webseite bleiben. Deshalb ist es entscheidend, ihre Aufmerksamkeit sofort mit klaren Botschaften, \u00fcberzeugenden Inhalten und ansprechenden visuellen Elementen zu gewinnen.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-35zoqc1-c59c364d56f1f31332e9aa76f8164cde iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8ac' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-35zoqc1-c59c364d56f1f31332e9aa76f8164cde avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Pr\u00e4ferenz f\u00fcr mobile Endger\u00e4te<\/div><div class=\"icon-description\"><p>Mehr als die H\u00e4lfte des weltweiten Website-Traffics stammt von mobilen Endger\u00e4ten. Eine mobiloptimierte Website ist daher entscheidend, um Nutzer effektiv zu erreichen und langfristig zu binden.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2jcuvtd-2a9208813e53cf02be5a03bd015efb04 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue863' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2jcuvtd-2a9208813e53cf02be5a03bd015efb04 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Inhalte werden \u00fcberflogen<\/div><div class=\"icon-description\"><p>Die meisten Nutzer \u00fcberfliegen Online-Inhalte, anstatt sie vollst\u00e4ndig zu lesen. Klare \u00dcberschriften, Aufz\u00e4hlungen und pr\u00e4gnante Formulierungen verbessern die Lesbarkeit und helfen dabei, wichtige Informationen schneller zu erfassen.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1yyvp8x-a75c86dd4afc4b3417332181904b8598 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1yyvp8x-a75c86dd4afc4b3417332181904b8598 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Einfluss von Social Proof<\/div><div class=\"icon-description\"><p>Kundenbewertungen, Erfahrungsberichte und Empfehlungen haben einen starken Einfluss auf Kaufentscheidungen. Menschen vertrauen den Erfahrungen anderer h\u00e4ufig mehr als klassischen Markenbotschaften, weshalb Social Proof ein entscheidender Faktor f\u00fcr h\u00f6here Conversion-Raten ist.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1klsqcx-67f362cf4e5c6930b62d010e3ab566a4 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue8a3' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1klsqcx-67f362cf4e5c6930b62d010e3ab566a4 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Wunsch nach Personalisierung<\/div><div class=\"icon-description\"><p>Nutzer erwarten zunehmend personalisierte Erlebnisse \u2013 etwa individuelle Empfehlungen oder zielgerichtete Angebote. Solche personalisierten Inhalte steigern das Engagement und k\u00f6nnen die Conversion-Rate deutlich erh\u00f6hen.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-14wq841-c89a88a32f1ab2735ea41f3e4a695d8a iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue896' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-14wq841-c89a88a32f1ab2735ea41f3e4a695d8a avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Abneigung gegen Reibungsverluste<\/div><div class=\"icon-description\"><p>Jede Form von Reibung \u2013 etwa lange Ladezeiten, komplizierte Formulare oder unn\u00f6tig viele Schritte \u2013 erh\u00f6ht die Wahrscheinlichkeit, dass Nutzer eine Website vorzeitig verlassen. Eine schnelle, intuitive und reibungslose Benutzererfahrung ist daher entscheidend f\u00fcr h\u00f6here Conversion-Raten.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-v6rmq9-dfdb1ec6d3b6443a8e7f5c26365333bc iconfont av-no-link avia-icon-circles-icon-7' data-icon-circles-icon=\"7\" aria-hidden='true' data-av_icon='\ue826' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-v6rmq9-dfdb1ec6d3b6443a8e7f5c26365333bc avia-icon-circles-icon-text-7' data-icon-circles-text=\"7\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Visuelle Pr\u00e4ferenz<\/div><div class=\"icon-description\"><p>Nutzer reagieren besonders stark auf visuelle Inhalte. Bilder, Videos und Infografiken ziehen h\u00e4ufig mehr Aufmerksamkeit auf sich als reiner Text und vermitteln Informationen schneller, verst\u00e4ndlicher und wirkungsvoller.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-89ed9e0c6a269d0787eef3556e1f0e8c\">\n#top .avia-animated-number.av-2u49pr-89ed9e0c6a269d0787eef3556e1f0e8c .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-89ed9e0c6a269d0787eef3556e1f0e8c .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-89ed9e0c6a269d0787eef3556e1f0e8c av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"55\" data-start_from=\"0\">55<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>der Marketer geben an, dass die Gewinnung qualifizierter Leads, die tats\u00e4chlich konvertieren, zu ihren gr\u00f6\u00dften Marketingherausforderungen geh\u00f6rt.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-3ed4f96df76999ac70524acd648afecb\">\n#top .avia-animated-number.av-lije2nqk-3ed4f96df76999ac70524acd648afecb .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-3ed4f96df76999ac70524acd648afecb .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-3ed4f96df76999ac70524acd648afecb av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"94\" data-start_from=\"0\">94<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>der Einsteiger im Bereich Conversion-Rate-Optimierung (CRO) priorisieren ihre Tests nicht anhand objektiver Kriterien.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-c5ee55453858b84ca2eea2552185d159\">\n#top .avia-animated-number.av-lije2hy9-c5ee55453858b84ca2eea2552185d159 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-c5ee55453858b84ca2eea2552185d159 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-c5ee55453858b84ca2eea2552185d159 av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"80\" data-start_from=\"0\">80<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>der Unternehmen, die Conversion-Rate-Optimierung (CRO) einsetzen, erfassen keine qualitativen Daten.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-c9a4cc432b35a0d5a2e788ad2f0b045d\">\n#top .avia-animated-number.av-lije2bai-c9a4cc432b35a0d5a2e788ad2f0b045d .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-c9a4cc432b35a0d5a2e788ad2f0b045d .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-c9a4cc432b35a0d5a2e788ad2f0b045d av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"81\" data-start_from=\"0\">81<\/span><span class=\"avia-no-number\"> % <\/span><\/strong><div class=\"avia-animated-number-content\"><p>aller auf Websites durchgef\u00fchrten CRO-Tests sind einfache A\/B-Tests.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18321'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CRO-ANSATZ<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-e13495c308eda7d3d78df735fe1d5919\">\n#top .av-special-heading.av-5uvt0hp-e13495c308eda7d3d78df735fe1d5919{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-e13495c308eda7d3d78df735fe1d5919 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-e13495c308eda7d3d78df735fe1d5919 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-e13495c308eda7d3d78df735fe1d5919 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-e13495c308eda7d3d78df735fe1d5919 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-e13495c308eda7d3d78df735fe1d5919 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-e13495c308eda7d3d78df735fe1d5919 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-e13495c308eda7d3d78df735fe1d5919 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Ein ganzheitlicher Ansatz zur Optimierung der Seiten- und Website-Performance.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-61daf25069f6e6c40358b8036cd269f4\">\n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:20px;\ncolor:#000000;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Wir steigern die Conversion-Raten unserer Kunden und senken gleichzeitig die Akquisitionskosten durch leistungsstarke Testprogramme. Mit klaren Strategien, bew\u00e4hrten Frameworks, effizienten Prozessen und fundierter Expertise optimieren wir digitale Erlebnisse, damit Websites und Landingpages nachhaltig bessere Gesch\u00e4ftsergebnisse erzielen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-37  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-2676e0dc40c4dab81d24a64a12457e4d av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue843' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Plan entwickeln<\/h4><\/header><div class='av-milestone-content'><p>Entwickeln Sie einen strategischen und priorisierten Testplan, der den gr\u00f6\u00dftm\u00f6glichen Gesch\u00e4ftserfolg bei minimalem Aufwand erzielt.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-92fb43d04ceb7574e0aa6faeebbd0d5e av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue845' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Perfekte Umsetzung<\/h4><\/header><div class='av-milestone-content'><p>Wir steuern den gesamten A\/B-Testprozess \u2013 von der Konzeption und Durchf\u00fchrung \u00fcber die Datenanalyse und Hypothesenentwicklung bis hin zu konkreten Handlungsempfehlungen und der Auswahl der passenden KPIs.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-da7a7637b979a64259d84764591b39e0 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Steuern und analysieren<\/h4><\/header><div class='av-milestone-content'><p>Wir steuern Ihr CRO-Programm kontinuierlich, gewinnen wertvolle Erkenntnisse \u00fcber das Nutzerverhalten und optimieren Ihre Website fortlaufend, um die Conversion-Rate nachhaltig zu steigern.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-eea95849655a3fe7294936d2ca827d0d av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8de' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Hypothesen entwickeln und optimieren<\/h4><\/header><div class='av-milestone-content'><p>Wir liefern strategische Empfehlungen, um die statistische Signifikanz verschiedener Zielgruppensegmente zuverl\u00e4ssig zu bewerten. Dabei beraten wir Sie bei der Wahl der richtigen Testmethoden, der Konzeption von Experimenten sowie der optimalen Testdauer und Stichprobengr\u00f6\u00dfe.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8tbbdga-aef6ac67907b5d2cf50ea78abdb99681\">\n#top .hr.hr-invisible.av-m8tbbdga-aef6ac67907b5d2cf50ea78abdb99681{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m8tbbdga-aef6ac67907b5d2cf50ea78abdb99681 hr-invisible  avia-builder-el-38  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>UNSERE PHILOSOPHIE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72\">\n#top .hr.hr-invisible.av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front{\nbackground-color:#ffffff;\nborder-style:dotted;\nborder-width:1px 1px 1px 1px;\nborder-color:#dadada;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_title{\nfont-size:25px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_subtitle{\nfont-size:16px;\ncolor:#aaaaaa;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback{\nfont-size:18px;\nbackground-color:#ff5e29;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-41  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6a8bc3ad3f60f' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-70a50a2448a13f12867dddb4008553c6'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Conversion Storytelling<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Sch\u00f6pfen Sie das volle Potenzial Ihrer digitalen Inhalte aus, um Engagement und nachhaltiges Wachstum zu f\u00f6rdern.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Wir betrachten jedes Bild und jedes Video als eine kleine Geschichte, die Aufmerksamkeit weckt, Vertrauen aufbaut und Besucher Schritt f\u00fcr Schritt zu langfristigen Kunden macht.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-ba8078d65ef0bbe283b56b266d972144'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >L\u00fccken erkennen<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Nutzen Sie Daten, um die Ursachen des Nutzerverhaltens zu verstehen und die Beweggr\u00fcnde hinter ihren Entscheidungen aufzudecken.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Wir analysieren Daten w\u00e4hrend und nach kreativen Tests, um besser zu verstehen, welche Inhalte bei Ihrer Zielgruppe funktionieren \u2013 und warum. So identifizieren wir Optimierungspotenziale in Ihren Creatives, Botschaften und Zielgruppenansprachen.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-56eff75c7aadf749f9aff3a7e649a98e'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Iterative Optimierung<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Optimieren Sie einzelne Einflussfaktoren gezielt, um deren Wirkung pr\u00e4zise zu messen.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Durch die schrittweise Optimierung einzelner Variablen verbessern wir kontinuierlich die Performance Ihrer digitalen Assets. So wird Ihre gesamte Conversion-Funnel systematisch optimiert und das volle Potenzial Ihrer Website ausgesch\u00f6pft.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-ddcf1f47850ad752c86b4e89bb9989d1'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Conversion-Elemente<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Gestalten und optimieren Sie jeden Schritt der Customer Journey f\u00fcr ein bestm\u00f6gliches Conversion-Erlebnis.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Wir optimieren gezielt Design-, Inhalts- und Conversion-Elemente, um die User Experience optimal auf Ihre Conversion-Ziele auszurichten. Dabei entwickeln wir unsere Hypothesen kontinuierlich weiter und verfeinern den kreativen Prozess fortlaufend, um jede Testrunde noch wirkungsvoller zu gestalten.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-42  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18321'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-43  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-44  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:7,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 110.083333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Overlay Map<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Detaillierte Analyse der Klickmetriken einzelner Seitenelemente.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18310 avia-img-lazy-loading-not-18310\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/overlap.png\" width=\"1200\" height=\"1321\" title='overlap' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/overlap.png 1200w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/overlap-273x300.png 273w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/overlap-936x1030.png 936w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/overlap-768x845.png 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/overlap-640x705.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Confetti Maps<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Gewinnen Sie pr\u00e4zise Einblicke in das Klickverhalten einzelner Elemente.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18311 avia-img-lazy-loading-not-18311\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/confetti.png\" width=\"1200\" height=\"1321\" title='confetti' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/confetti.png 1200w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/confetti-273x300.png 273w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/confetti-936x1030.png 936w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/confetti-768x845.png 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/confetti-640x705.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__2  slide-3 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Click Maps<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Erkennen Sie, welche Elemente die gr\u00f6\u00dfte Aufmerksamkeit und Interaktion erzielen.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18312 avia-img-lazy-loading-not-18312\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/clickmap.png\" width=\"1200\" height=\"1321\" title='clickmap' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/clickmap.png 1200w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/clickmap-273x300.png 273w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/clickmap-936x1030.png 936w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/clickmap-768x845.png 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/clickmap-640x705.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__3  slide-4 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__3 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Scroll Maps<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Erkennen Sie, wie weit Besucher auf Ihrer Seite nach unten scrollen.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18313 avia-img-lazy-loading-not-18313\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/scroll-map.png\" width=\"1200\" height=\"1321\" title='scroll-map' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/scroll-map.png 1200w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/scroll-map-273x300.png 273w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/scroll-map-936x1030.png 936w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/scroll-map-768x845.png 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/scroll-map-640x705.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-45  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>CRO-STRATEGIE &amp; UMSETZUNG<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-be3f7aa04421c70d599f52e6a37ed6b0\">\n#top .av-special-heading.av-kxppuxez-be3f7aa04421c70d599f52e6a37ed6b0{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-be3f7aa04421c70d599f52e6a37ed6b0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-be3f7aa04421c70d599f52e6a37ed6b0 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-be3f7aa04421c70d599f52e6a37ed6b0 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-be3f7aa04421c70d599f52e6a37ed6b0 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-be3f7aa04421c70d599f52e6a37ed6b0 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-be3f7aa04421c70d599f52e6a37ed6b0 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-be3f7aa04421c70d599f52e6a37ed6b0 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-47  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Verstehen Sie das Nutzerverhalten, testen Sie systematisch und optimieren Sie gezielt f\u00fcr mehr Conversions.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-48  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-49  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-882143b5bf07091a1ec8711be250a15d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>CRO-\/UX-Audit<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Wir beginnen mit einer umfassenden Datenanalyse und pr\u00fcfen die wichtigsten Website-Kennzahlen, um zu erkennen, an welchen Stellen Nutzer abspringen und welche Seiten oder Elemente unterdurchschnittlich performen. Anschlie\u00dfend analysieren wir das Nutzerverhalten mithilfe von Heatmaps, Session Recordings und Nutzerbefragungen. Diese liefern wertvolle Einblicke dar\u00fcber, wie Besucher mit Ihrer Website interagieren und an welchen Stellen Reibungsverluste entstehen.<\/p>\n<p>Auf Basis dieser Erkenntnisse identifizieren wir die gr\u00f6\u00dften Optimierungspotenziale \u2013 beispielsweise durch die \u00dcberarbeitung von Seitenlayouts, die Optimierung von Botschaften und Calls-to-Action oder die Verbesserung der mobilen Nutzererfahrung. Ziel ist es, Hindernisse zu beseitigen und die Conversion-Rate nachhaltig zu steigern.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-aaea9de2dfd05bedb5eaf571488d46ff'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Analyse des Nutzerverhaltens<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Wir analysieren, wie Besucher mit den verschiedenen Elementen Ihrer Website interagieren, um ihre Pr\u00e4ferenzen, Herausforderungen und Beweggr\u00fcnde besser zu verstehen. Dabei untersuchen wir Klickmuster, Scrolltiefe, Verweildauer und Navigationspfade, um zu erkennen, an welchen Stellen Nutzer besonders aktiv sind oder die Website verlassen.<\/p>\n<p>Mithilfe von Heatmaps und Session Recordings visualisieren wir das tats\u00e4chliche Nutzerverhalten, w\u00e4hrend Webanalyse-Daten Trends bei Traffic-Quellen, Absprungraten und Conversion-Pfaden aufzeigen. Diese Erkenntnisse bilden die Grundlage f\u00fcr gezielte Optimierungsma\u00dfnahmen, die die Nutzererfahrung verbessern und die Conversion-Rate steigern.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-9e829548faedf011478741e218a8da9d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>A\/B-Tests<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Zu Beginn definieren wir ein klares Ziel \u2013 beispielsweise die Steigerung der Conversion-Rate oder des Nutzerengagements \u2013 und legen fest, welches Element getestet werden soll, etwa ein Call-to-Action, eine \u00dcberschrift oder eine Seitenvariante.<\/p>\n<p>Anschlie\u00dfend entwickeln wir auf Basis bestehender Daten eine fundierte Hypothese dar\u00fcber, wie sich die geplante \u00c4nderung auf das gew\u00fcnschte Ziel auswirken wird. Danach erstellen wir zwei Varianten, w\u00e4hlen die passende Zielgruppe aus und f\u00fchren den Test \u00fcber einen statistisch aussagekr\u00e4ftigen Zeitraum durch. W\u00e4hrenddessen erfassen wir das Nutzerverhalten und vergleichen die Performance beider Versionen.<\/p>\n<p>Sobald ausreichend Daten vorliegen, analysieren wir die Ergebnisse, um festzustellen, ob die Testvariante gegen\u00fcber der Ausgangsversion eine signifikante Verbesserung erzielt hat. Erfolgreiche Varianten werden dauerhaft implementiert und bilden die Grundlage f\u00fcr weitere Tests, mit denen wir die User Experience und Conversion-Rate kontinuierlich optimieren.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-f09f784230ce29cee593d1de7fa89ffe'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Entwicklung von Landingpages<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Wir entwickeln optimierte Landingpages, die gezielt auf maximale Conversion ausgelegt sind. Dabei stehen Klarheit, Relevanz und eine einfache Nutzerf\u00fchrung im Mittelpunkt. Jede Landingpage beginnt mit einer \u00fcberzeugenden \u00dcberschrift, die den Mehrwert sofort vermittelt, erg\u00e4nzt durch nutzenorientierte Inhalte, die gezielt auf die Bed\u00fcrfnisse und Herausforderungen Ihrer Zielgruppe eingehen.<\/p>\n<p>Aussagekr\u00e4ftige visuelle Elemente, pr\u00e4gnante Botschaften und ein klarer, prominenter Call-to-Action lenken Besucher ohne Ablenkung zur gew\u00fcnschten Handlung. Erg\u00e4nzend integrieren wir vertrauensbildende Elemente wie Kundenstimmen, Bewertungen, Zertifizierungen oder G\u00fctesiegel, um Glaubw\u00fcrdigkeit zu schaffen und die Conversion-Rate nachhaltig zu steigern.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. 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.avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__3 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__3 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >+31 % mehr Conversions durch A\/B-Tests von Landingpage-Varianten.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Citrix:<\/span> Wir f\u00fchrten ein UX-Audit durch und entwickelten acht PLP-Mockups f\u00fcr systematische A\/B-Tests. Das Projekt wurde vorzeitig abgeschlossen, \u00fcbertraf die Erwartungen des Kunden und lieferte weitere Optimierungsideen f\u00fcr zuk\u00fcnftige Tests.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18314 avia-img-lazy-loading-not-18314\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background.jpg\" width=\"2000\" height=\"750\" title='citrix-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >+42 % Umsatzsteigerung der Welcome-Serie durch gezielte Optimierung.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">modkat:<\/span> Durch die \u00dcberarbeitung der Welcome-Serie mit klareren Angeboten und st\u00e4rkeren Calls-to-Action konnten wir \u00d6ffnungsraten, Klickraten und den Umsatz deutlich steigern. Ein prominenter \u201eShop\u201c-Button im sichtbaren Bereich sowie ein reduziertes Design mit mehr Wei\u00dfraum sorgten f\u00fcr eine bessere User Experience und eine niedrigere Einstiegsh\u00fcrde.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18315 avia-img-lazy-loading-not-18315\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background.jpg\" width=\"2000\" height=\"750\" title='modkak-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2  slide-3 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >+4,3 % h\u00f6here Transaktionsrate durch optimierte Wertkommunikation.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Western Union:<\/span> Wir strukturierten die Inhalte unterhalb des Hero-Bereichs neu und stellten einen \u201eWarum Western Union?\u201c-Mehrwertblock in den Vordergrund, w\u00e4hrend sekund\u00e4re Inhalte weiter nach unten verschoben wurden. Erg\u00e4nzend integrierten wir nutzenorientierte Botschaften nach dem Call-to-Action und testeten verschiedene Mehrwertargumente in einer \u00fcbersichtlichen Icon-Liste, um das Engagement und die Conversion-Rate zu steigern.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18316 avia-img-lazy-loading-not-18316\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background.jpg\" width=\"2000\" height=\"750\" title='wu-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__3  slide-4 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__3 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >+48 % h\u00f6here Anmelderate durch eine bessere Abstimmung von Anzeigen und Landingpages f\u00fcr Paid-Search-Traffic.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Shippo:<\/span> Wir entwickelten eine eigene Version der Startseite f\u00fcr Paid-Search-Traffic und f\u00fchrten \u00fcber acht Monate kontinuierliche A\/B-Tests durch. Nach der Optimierung von \u00dcberschriften und Hero-Texten testeten wir verschiedene Inhaltsvarianten. Dabei zeigte sich, dass der Verzicht auf unn\u00f6tige Calls-to-Action und zus\u00e4tzliche Links die Anmelderate deutlich steigerte.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18317 avia-img-lazy-loading-not-18317\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/shippo-background.jpg\" width=\"2000\" height=\"750\" title='shippo-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/shippo-background.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/shippo-background-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/shippo-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/shippo-background-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/shippo-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/shippo-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/shippo-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-51  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85\">\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow 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.av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__3 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__3 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__3 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0  slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >+31 % mehr Conversions durch A\/B-Tests von Landingpage-Varianten.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Citrix:<\/span> Wir f\u00fchrten ein UX-Audit durch und entwickelten acht PLP-Mockups f\u00fcr systematische A\/B-Tests. Das Projekt wurde vorzeitig abgeschlossen, \u00fcbertraf die Erwartungen des Kunden und lieferte weitere Optimierungsideen f\u00fcr zuk\u00fcnftige Tests.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18314 avia-img-lazy-loading-not-18314\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background.jpg\" width=\"2000\" height=\"750\" title='citrix-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__1  slide-2 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >+42 % Umsatzsteigerung der Welcome-Serie durch gezielte Optimierung.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">modkat:<\/span> Durch die \u00dcberarbeitung der Welcome-Serie mit klareren Angeboten und st\u00e4rkeren Calls-to-Action konnten wir \u00d6ffnungsraten, Klickraten und den Umsatz deutlich steigern. Ein prominenter \u201eShop\u201c-Button im sichtbaren Bereich sowie ein reduziertes Design mit mehr Wei\u00dfraum sorgten f\u00fcr eine bessere User Experience und eine niedrigere Einstiegsh\u00fcrde.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18315 avia-img-lazy-loading-not-18315\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background.jpg\" width=\"2000\" height=\"750\" title='modkak-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__2  slide-3 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__2 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >+4,3 % h\u00f6here Transaktionsrate durch optimierte Wertkommunikation.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Western Union:<\/span> Wir strukturierten die Inhalte unterhalb des Hero-Bereichs neu und stellten einen \u201eWarum Western Union?\u201c-Mehrwertblock in den Vordergrund, w\u00e4hrend sekund\u00e4re Inhalte weiter nach unten verschoben wurden. Erg\u00e4nzend integrierten wir nutzenorientierte Botschaften nach dem Call-to-Action und testeten verschiedene Mehrwertargumente in einer \u00fcbersichtlichen Icon-Liste, um das Engagement und die Conversion-Rate zu steigern.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18316 avia-img-lazy-loading-not-18316\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background.jpg\" width=\"2000\" height=\"750\" title='wu-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__3  slide-4 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__3 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >+48 % h\u00f6here Anmelderate durch eine bessere Abstimmung von Anzeigen und Landingpages f\u00fcr Paid-Search-Traffic.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Shippo:<\/span> Wir entwickelten eine eigene Version der Startseite f\u00fcr Paid-Search-Traffic und f\u00fchrten \u00fcber acht Monate kontinuierliche A\/B-Tests durch. Nach der Optimierung von \u00dcberschriften und Hero-Texten testeten wir verschiedene Inhaltsvarianten. Dabei zeigte sich, dass der Verzicht auf unn\u00f6tige Calls-to-Action und zus\u00e4tzliche Links die Anmelderate deutlich steigerte.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18317 avia-img-lazy-loading-not-18317\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/shippo-background.jpg\" width=\"2000\" height=\"750\" title='shippo-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/shippo-background.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/shippo-background-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/shippo-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/shippo-background-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/shippo-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/shippo-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/shippo-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-52  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18321'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-9335faf1d0b85dc2fc9c7fb09b641832 av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-53  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>PARTNER<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-ov7rml-52504a8c06ee9fd0b3ef0b9c1da8e27e flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/crazzy-egg-logo-2-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-495f65f61a2b8a7e9fbead856515c815 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/hotjar-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-9c78feb4dec12b44cf230537e314eecc flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/cxl-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-7f02604bf89dd11a588139548ab07984 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/optimizely-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-a587786336520db35094c5d6b4742009 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/vwo-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-243f2caa85873d4ae22e0ba56c50d667 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/figma-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-54  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18321'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-55  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-56  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-57  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>WISSENSZENTRUM<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-6b8e06953951cb1c4678b5872d3b5eb4\">\n#top .av-special-heading.av-likf239t-6b8e06953951cb1c4678b5872d3b5eb4{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-6b8e06953951cb1c4678b5872d3b5eb4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-6b8e06953951cb1c4678b5872d3b5eb4 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-6b8e06953951cb1c4678b5872d3b5eb4 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-6b8e06953951cb1c4678b5872d3b5eb4 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-6b8e06953951cb1c4678b5872d3b5eb4 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-6b8e06953951cb1c4678b5872d3b5eb4 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-59  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >\u00dcbernehmen Sie die Kontrolle \u00fcber Ihre Conversion-Rate.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-60  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-03ad388d35ca8b357b765b707a9ee556\">\n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:20px;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-03ad388d35ca8b357b765b707a9ee556 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Meistern Sie die Conversion-Rate-Optimierung in Ihrem eigenen Tempo. Unser Wissenszentrum bietet fundierte Leitf\u00e4den und kompakte Inhalte, mit denen Sie Ihre Optimierungsstrategie kontinuierlich weiterentwickeln und Conversions nachhaltig steigern k\u00f6nnen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-152z8kh-62f827c88aba2ce45ef9a30c944f1427 av_one_fifth  avia-builder-el-62  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8\">\n.av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-63  el_after_av_section  el_before_av_section  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id=\"style-css-av-83kboh-79c2fb3d50439aa493dff45697d5239e\">\n.flex_column.av-83kboh-79c2fb3d50439aa493dff45697d5239e{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-83kboh-79c2fb3d50439aa493dff45697d5239e av_one_third  avia-builder-el-71  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><div  class='avia-video av-2i13ep-286b41227e19a561e5e8602405d73a98 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url=' https:\/\/youtube.com\/live\/0962qL0RYFs?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"E-commerce Intelligence: Leveraging 7 Must-Have GA4 Custom Reports\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/0962qL0RYFs?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3pulj5-da389880319cde9d8cb86b091b443c7e\">\n.flex_column.av-3pulj5-da389880319cde9d8cb86b091b443c7e{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-3pulj5-da389880319cde9d8cb86b091b443c7e av_one_third  avia-builder-el-73  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-nnii4h-a98290bc16262455a1ec07b683fa6d6c avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  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class='avia-video av-ir3rkx-952683d10647fb492caf05da794b8848 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/PLiPcCryYPg?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Ready, Set, GA4: How To Simplify Your Move to GA4\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/PLiPcCryYPg?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2k7kt8h-356de9f71aff816b322ddafc836b2d83\">\n.flex_column.av-2k7kt8h-356de9f71aff816b322ddafc836b2d83{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-2k7kt8h-356de9f71aff816b322ddafc836b2d83 av_one_third  avia-builder-el-81  el_after_av_one_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><div  class='avia-video av-ud228x-43abaf3fc185ddafd1c2fafbf0f8500d avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/VV9CbXUdVRw?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Top 5 Digital Marketing Trends For 2024\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/VV9CbXUdVRw?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixsvpd-8b98671d49f0a3e439bb7bb2612767a3\">\n.av-layout-tab.av-lkixsvpd-8b98671d49f0a3e439bb7bb2612767a3{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-lkixsvpd-8b98671d49f0a3e439bb7bb2612767a3{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-lkixsvpd-8b98671d49f0a3e439bb7bb2612767a3 .av-tab-arrow-container 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id=\"style-css-av-3dlblan-81d510b48ade4e9d765edbe4dfdd3cd0\">\n.avia-section.av-3dlblan-81d510b48ade4e9d765edbe4dfdd3cd0{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-3dlblan-81d510b48ade4e9d765edbe4dfdd3cd0 main_color avia-section-large avia-no-border-styling  avia-builder-el-98  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18321'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2uxss33-37163e8fbdd5ef9b8d89c68c8a25f8c2 av_four_fifth  avia-builder-el-99  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-90ddu7-fa057020c049d6434313dc27ab5019cc\">\n#top .av_textblock_section.av-90ddu7-fa057020c049d6434313dc27ab5019cc .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-90ddu7-fa057020c049d6434313dc27ab5019cc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26bgrtb-8316ed37c52ebc881ec599bae0b307fe\">\n#top .av-special-heading.av-26bgrtb-8316ed37c52ebc881ec599bae0b307fe{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-26bgrtb-8316ed37c52ebc881ec599bae0b307fe .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-26bgrtb-8316ed37c52ebc881ec599bae0b307fe .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-26bgrtb-8316ed37c52ebc881ec599bae0b307fe .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-26bgrtb-8316ed37c52ebc881ec599bae0b307fe .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-26bgrtb-8316ed37c52ebc881ec599bae0b307fe .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-26bgrtb-8316ed37c52ebc881ec599bae0b307fe .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-26bgrtb-8316ed37c52ebc881ec599bae0b307fe av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-101  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >H\u00e4ufig gestellte Fragen zu unserem Conversion-Rate-Optimierungsprozess und unseren Leistungen.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ktcz2n-1a2a4155341837d02dc483f6df003269\">\n#top .hr.av-1ktcz2n-1a2a4155341837d02dc483f6df003269{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1ktcz2n-1a2a4155341837d02dc483f6df003269 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1ktcz2n-1a2a4155341837d02dc483f6df003269 hr-custom  avia-builder-el-102  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12dgien-6a1239cd996c903d2d89205984b55759\">\n#top .hr.hr-invisible.av-12dgien-6a1239cd996c903d2d89205984b55759{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-12dgien-6a1239cd996c903d2d89205984b55759 hr-invisible  avia-builder-el-103  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0\">\n#top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 av-elegant-toggle  avia-builder-el-104  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-md7zwm5p-257404dda156de4e1defed96405f7752'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>Wie steigern Sie mit Conversion-Rate-Optimierung (CRO) die Conversions, ohne das Traffic-Budget zu erh\u00f6hen?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Unser CRO-Ansatz zielt darauf ab, den gr\u00f6\u00dftm\u00f6glichen Mehrwert aus Ihrem bestehenden Website-Traffic zu erzielen. Durch datenbasierte Optimierung steigern wir die Conversion-Rate und senken gleichzeitig die Akquisitionskosten \u2013 ganz ohne zus\u00e4tzliche Werbeausgaben. Mithilfe von Nutzerverhaltensanalysen, Heatmaps, Session Recordings und Umfragen identifizieren wir Reibungsverluste und testen gezielt Design-, Messaging- und UX-Optimierungen per A\/B-Test, um nachhaltige Verbesserungen zu erzielen.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md7zxkik-332399b7a8d0e08326641da51b5e2ad9'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>K\u00f6nnen Sie den strukturierten Prozess zur Planung und Validierung von CRO-Tests erl\u00e4utern?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Wir verfolgen einen wissenschaftlich fundierten End-to-End-Prozess f\u00fcr die Conversion-Rate-Optimierung. Zun\u00e4chst definieren wir ein klares Ziel \u2013 beispielsweise die Steigerung der Klickrate auf einen Call-to-Action \u2013 und w\u00e4hlen das zu testende Element aus. Anschlie\u00dfend entwickeln wir auf Basis von Nutzeranalysen und Daten eine fundierte Hypothese.<\/p>\n<p>Darauf aufbauend konzipieren und implementieren wir A\/B- oder multivariate Tests nach statistisch belastbaren Methoden. Dabei ber\u00fccksichtigen wir unter anderem Zielgruppensegmente, Stichprobengr\u00f6\u00dfen und die statistische Signifikanz der Ergebnisse. Abschlie\u00dfend analysieren wir die Resultate, leiten konkrete Handlungsempfehlungen ab und entwickeln daraus weitere Optimierungsma\u00dfnahmen, um erfolgreiche Erkenntnisse kontinuierlich zu skalieren.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md7zyorf-f5b82b5e8e5f7c6069ad962b1bb54560'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>Wie finden Sie die Ursachen f\u00fcr leistungsschwache Seiten oder Seitenelemente heraus?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Wir analysieren nicht nur Leistungskennzahlen, sondern untersuchen die eigentlichen Ursachen des Nutzerverhaltens. Mithilfe von Heatmaps erkennen wir, wo Nutzer klicken, verweilen oder abspringen. Session Recordings zeigen den tats\u00e4chlichen Verlauf der Customer Journey, w\u00e4hrend Onsite-Umfragen wertvolle qualitative Einblicke in die Erwartungen und Beweggr\u00fcnde der Besucher liefern.<\/p>\n<p>Die Kombination aus quantitativen und qualitativen Daten erm\u00f6glicht es uns, Optimierungsma\u00dfnahmen zu entwickeln, die auf realem Nutzerverhalten basieren und nachhaltig zu h\u00f6heren Conversion-Raten f\u00fchren.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md7zzpce-eaf15e851060b4c60ece9ad92f4c7f75'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>Wie integrieren Sie CRO in eine ganzheitliche Wachstumsstrategie und bestehende Technologie-Stacks?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Unsere Conversion-Rate-Optimierung ist fest in eine ganzheitliche Analyse- und Wachstumsstrategie eingebunden. Wir analysieren die gesamte Customer Journey, verkn\u00fcpfen CRO-Tests mit \u00fcbergeordneten Analyse- und Dashboard-Zielen und sorgen f\u00fcr ein konsistentes Tracking sowie eine l\u00fcckenlose Datenerfassung.<\/p>\n<p>Dar\u00fcber hinaus stimmen wir A\/B-Tests auf zentrale Dashboard-KPIs und CRM-Integrationen ab. 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