{"id":18400,"date":"2025-03-28T12:11:50","date_gmt":"2025-03-28T19:11:50","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=21626"},"modified":"2026-08-02T15:10:23","modified_gmt":"2026-08-02T13:10:23","slug":"user-experience-ux","status":"publish","type":"page","link":"https:\/\/npdigital.com\/de\/loesungen\/user-experience-ux\/","title":{"rendered":"User Experience"},"content":{"rendered":"<!-- Added by Post\/Page Specific Custom Code plugin, thank you for using! -->\n<style>.underline {\r\n  display: inline;\r\n  background-image: linear-gradient(#FF5E29, #FF5E29);\r\n  background-repeat: no-repeat;\r\n  background-size: 0% 0.25em;\r\n  background-position: 0 80%;\r\n  animation: underline-grow 2s ease-out forwards;\r\n  box-decoration-break: clone;\r\n  -webkit-box-decoration-break: clone;\r\n}\r\n\r\n@keyframes underline-grow {\r\n  to {\r\n    background-size: 100% 0.25em;\r\n  }\r\n}<\/style>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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.av-special-heading.av-ltz7oxf8-937716609c460643192485e65425af44{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-ltz7oxf8-937716609c460643192485e65425af44 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ltz7oxf8-937716609c460643192485e65425af44 .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-ltz7oxf8-937716609c460643192485e65425af44 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ltz7oxf8-937716609c460643192485e65425af44 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-937716609c460643192485e65425af44 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-937716609c460643192485e65425af44 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ltz7oxf8-937716609c460643192485e65425af44 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">User Experience (UX)<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Die heutigen Nutzer erwarten, dass Websites intuitiv bedienbar, auf jedem Endger\u00e4t optimal nutzbar und professionell gestaltet sind \u2013 als Ausdruck der Qualit\u00e4t und Sorgfalt einer Marke. Unsere UX-Designer orientieren sich an bew\u00e4hrten Prinzipien, um digitale Erlebnisse zu schaffen, die Besucher intuitiv durch die Customer Journey f\u00fchren. Eine durchdachte User Experience steigert nicht nur die Interaktion, sondern verbessert auch die Conversion-Rate, st\u00e4rkt die Kundenbindung und f\u00f6rdert eine positive Markenwahrnehmung.<\/p>\n<p>Wir entwickeln optimale Nutzererlebnisse und ber\u00fccksichtigen dabei gleichzeitig Systeme und technische Frameworks, die eine effiziente und nachhaltige Umsetzung durch Entwicklungsteams erm\u00f6glichen.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' 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.avia-icon-circles-icon-6{\ntransform:translate(243px,-55px);\nleft:1%;\ntop:61%;\n}\n.av-icon-circles-container.av-ltz6zrvs-644ef843aa57866eaccb6b239f0340fe.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-644ef843aa57866eaccb6b239f0340fe .avia-icon-circles-icon-7{\ntransform:translate(195px,155px);\nleft:10%;\ntop:18%;\n}\n.av-icon-circles-container.av-ltz6zrvs-644ef843aa57866eaccb6b239f0340fe.avia_start_animation .avia-icon-circles-icon-7{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-644ef843aa57866eaccb6b239f0340fe.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-ltz6zrvs-644ef843aa57866eaccb6b239f0340fe avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/marketplace-shopper.png' alt='' title='marketplace-shopper'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-6mqtzbx-60b8bcab8b85c0b697182ae625b7f81b iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue8aa' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-6mqtzbx-60b8bcab8b85c0b697182ae625b7f81b avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Ladezeiten priorisieren<\/div><div class=\"icon-description\"><p>Nutzer erwarten, dass Websites in weniger als drei Sekunden laden. Optimieren Sie Bilder, nutzen Sie Caching und reduzieren Sie unn\u00f6tige Skripte, damit Ihre Website schnell und zuverl\u00e4ssig funktioniert.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-67c8pbx-5e25135f5b4fc76ea52a8ff58d891b9d iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8ac' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-67c8pbx-5e25135f5b4fc76ea52a8ff58d891b9d avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Mobile Optimierung sicherstellen<\/div><div class=\"icon-description\"><p>Da mehr als die H\u00e4lfte des gesamten Web-Traffics \u00fcber mobile Endger\u00e4te erfolgt, sollte Ihre Website vollst\u00e4ndig responsiv sein und sich nahtlos an unterschiedliche Bildschirmgr\u00f6\u00dfen anpassen.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-cf10a97d29538e2072e3efa19b87ffc4 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue845' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-cf10a97d29538e2072e3efa19b87ffc4 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Intuitive Navigation gestalten<\/div><div class=\"icon-description\"><p>Halten Sie Men\u00fcs \u00fcbersichtlich und einfach, mit einer klaren und logisch aufgebauten Struktur. Eine fixe Navigation sowie eine gut durchdachte Informationsarchitektur verbessern die Orientierung und erleichtern den Zugriff auf Inhalte.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4-7e3615b68d431a377a05bd88c42b2e88 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue840' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4-7e3615b68d431a377a05bd88c42b2e88 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Ein konsistentes Design und Markenbild gew\u00e4hrleisten<\/div><div class=\"icon-description\"><p>Verwenden Sie eine einheitliche Farbwelt, Typografie und ein konsistentes Layout, um ein stimmiges Markenerlebnis zu schaffen und einen professionellen, ansprechenden Gesamteindruck zu vermitteln.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-3-b006c1c5ea938207be43d815b702a65e iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue84b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-3-b006c1c5ea938207be43d815b702a65e avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Inhalte gut lesbar und leicht erfassbar gestalten<\/div><div class=\"icon-description\"><p>Verwenden Sie kurze Abs\u00e4tze, Aufz\u00e4hlungen und aussagekr\u00e4ftige \u00dcberschriften, damit Nutzer Informationen schnell finden und erfassen k\u00f6nnen. Vermeiden Sie lange, un\u00fcbersichtliche Textbl\u00f6cke.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-d635c4e1dd9f87986caa348e6f260d5f iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue83e' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-d635c4e1dd9f87986caa348e6f260d5f avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Aussagekr\u00e4ftige Calls-to-Action (CTAs) einsetzen<\/div><div class=\"icon-description\"><p>Buttons und Links sollten klar formuliert, handlungsorientiert und visuell hervorstechend sein, um Nutzer gezielt zu wichtigen Aktionen zu f\u00fchren \u2013 beispielsweise \u201eJetzt registrieren\u201c oder \u201eMehr erfahren\u201c.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-2-a14371ee83f206d65a45b0e1f6e21961 iconfont av-no-link avia-icon-circles-icon-7' data-icon-circles-icon=\"7\" aria-hidden='true' data-av_icon='\ue826' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-2-a14371ee83f206d65a45b0e1f6e21961 avia-icon-circles-icon-text-7' data-icon-circles-text=\"7\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Barrierefreiheit sicherstellen<\/div><div class=\"icon-description\"><p>Ber\u00fccksichtigen Sie die WCAG-Richtlinien, verwenden Sie Alternativtexte f\u00fcr Bilder, erm\u00f6glichen Sie eine vollst\u00e4ndige Tastaturnavigation und setzen Sie auf kontrastreiche Farbgestaltung. So stellen Sie sicher, dass Ihre Website f\u00fcr Menschen mit unterschiedlichen Einschr\u00e4nkungen zug\u00e4nglich und komfortabel nutzbar ist.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907ga8v-7a89d9ef5d044449d92a33566583a441\">\n.avia-section.av-m907ga8v-7a89d9ef5d044449d92a33566583a441 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/07\/user-experience-background-mobile.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m907ga8v-7a89d9ef5d044449d92a33566583a441 .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m907ga8v-7a89d9ef5d044449d92a33566583a441 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18400'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5pi0hbu-e8af6fcc27840580379fd584aae87afa sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5pi0hbu-e8af6fcc27840580379fd584aae87afa\">\n.flex_column.av-5pi0hbu-e8af6fcc27840580379fd584aae87afa{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-5pi0hbu-e8af6fcc27840580379fd584aae87afa av_one_full  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-53rc1h6-990da7ba24932fafe3f47d29c25c5818\">\n#top .hr.hr-invisible.av-53rc1h6-990da7ba24932fafe3f47d29c25c5818{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-53rc1h6-990da7ba24932fafe3f47d29c25c5818 hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907h3hx-5ac9b6626aa1f128a293accb8f25c12f\">\n.avia-image-container.av-m907h3hx-5ac9b6626aa1f128a293accb8f25c12f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m907h3hx-5ac9b6626aa1f128a293accb8f25c12f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m907h3hx-5ac9b6626aa1f128a293accb8f25c12f av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18391 avia-img-lazy-loading-not-18391 avia_image ' src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/UserExperience_Reverse-60x60.png\" alt='' title='UserExperience_Reverse'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/UserExperience_Reverse-60x60.png 60w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/UserExperience_Reverse-300x300.png 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/UserExperience_Reverse-36x36.png 36w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/UserExperience_Reverse-180x180.png 180w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/UserExperience_Reverse.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-50wvc9m-c296c93f4fdf946a661fc033f0f014ae\">\n#top .hr.hr-invisible.av-50wvc9m-c296c93f4fdf946a661fc033f0f014ae{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-50wvc9m-c296c93f4fdf946a661fc033f0f014ae hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907gx8u-dc6ad79d3f51c65a082bf04f84ab9a2f\">\n#top .av-special-heading.av-m907gx8u-dc6ad79d3f51c65a082bf04f84ab9a2f{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-m907gx8u-dc6ad79d3f51c65a082bf04f84ab9a2f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m907gx8u-dc6ad79d3f51c65a082bf04f84ab9a2f .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-m907gx8u-dc6ad79d3f51c65a082bf04f84ab9a2f .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m907gx8u-dc6ad79d3f51c65a082bf04f84ab9a2f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m907gx8u-dc6ad79d3f51c65a082bf04f84ab9a2f .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m907gx8u-dc6ad79d3f51c65a082bf04f84ab9a2f .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m907gx8u-dc6ad79d3f51c65a082bf04f84ab9a2f av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">User Experience (UX)<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907h9jj-4a4d9cd2b6cec389bef3df2b60b60532\">\n#top .hr.hr-invisible.av-m907h9jj-4a4d9cd2b6cec389bef3df2b60b60532{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m907h9jj-4a4d9cd2b6cec389bef3df2b60b60532 hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907gnqe-11d2fcc52e40342089c2880cf38bce57\">\n#top .av_textblock_section.av-m907gnqe-11d2fcc52e40342089c2880cf38bce57 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m907gnqe-11d2fcc52e40342089c2880cf38bce57 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m907gnqe-11d2fcc52e40342089c2880cf38bce57 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m907gnqe-11d2fcc52e40342089c2880cf38bce57 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Heutige Nutzer erwarten moderne Websites, die intuitiv bedienbar, auf jedem Endger\u00e4t optimal nutzbar und professionell gestaltet sind \u2013 als Ausdruck der Qualit\u00e4t und Sorgfalt einer Marke. Unsere UX-Designer folgen bew\u00e4hrten Gestaltungsprinzipien, um Ihre Website so zu entwickeln, dass Besucher m\u00fchelos und intuitiv durch die Customer Journey gef\u00fchrt werden.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lhzga-f7a4b5b162018a887c1e78e0f439b55e\">\n#top .hr.hr-invisible.av-m90lhzga-f7a4b5b162018a887c1e78e0f439b55e{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lhzga-f7a4b5b162018a887c1e78e0f439b55e hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-f6g3p6-60a61cb274c1beb46a6f0907a13592d4 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dfmsw0-5570ee34233f304e8e73205443857a9c\">\n.av-icon-circles-container.av-dfmsw0-5570ee34233f304e8e73205443857a9c .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-dfmsw0-5570ee34233f304e8e73205443857a9c .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-dfmsw0-5570ee34233f304e8e73205443857a9c .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-dfmsw0-5570ee34233f304e8e73205443857a9c.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-dfmsw0-5570ee34233f304e8e73205443857a9c .avia-icon-circles-icon-2{\ntransform:translate(-195px,155px);\nleft:89%;\ntop:18%;\n}\n.av-icon-circles-container.av-dfmsw0-5570ee34233f304e8e73205443857a9c.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-dfmsw0-5570ee34233f304e8e73205443857a9c .avia-icon-circles-icon-3{\ntransform:translate(-243px,-55px);\nleft:98%;\ntop:61%;\n}\n.av-icon-circles-container.av-dfmsw0-5570ee34233f304e8e73205443857a9c.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-dfmsw0-5570ee34233f304e8e73205443857a9c .avia-icon-circles-icon-4{\ntransform:translate(-108px,-225px);\nleft:71%;\ntop:95%;\n}\n.av-icon-circles-container.av-dfmsw0-5570ee34233f304e8e73205443857a9c.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-dfmsw0-5570ee34233f304e8e73205443857a9c .avia-icon-circles-icon-5{\ntransform:translate(108px,-225px);\nleft:28%;\ntop:95%;\n}\n.av-icon-circles-container.av-dfmsw0-5570ee34233f304e8e73205443857a9c.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-dfmsw0-5570ee34233f304e8e73205443857a9c .avia-icon-circles-icon-6{\ntransform:translate(243px,-55px);\nleft:1%;\ntop:61%;\n}\n.av-icon-circles-container.av-dfmsw0-5570ee34233f304e8e73205443857a9c.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-dfmsw0-5570ee34233f304e8e73205443857a9c .avia-icon-circles-icon-7{\ntransform:translate(195px,155px);\nleft:10%;\ntop:18%;\n}\n.av-icon-circles-container.av-dfmsw0-5570ee34233f304e8e73205443857a9c.avia_start_animation .avia-icon-circles-icon-7{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.2s;\n}\n.av-icon-circles-container.av-dfmsw0-5570ee34233f304e8e73205443857a9c.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-dfmsw0-5570ee34233f304e8e73205443857a9c avia_animate_when_visible  avia-builder-el-20  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/marketplace-shopper.png' alt='' title='marketplace-shopper'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-3ggoen4-a5b7ffe8fcef7ec39d0f353c142d3007 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue8aa' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-3ggoen4-a5b7ffe8fcef7ec39d0f353c142d3007 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Ladezeiten priorisieren<\/div><div class=\"icon-description\"><p>Nutzer erwarten, dass Websites in weniger als drei Sekunden laden. Optimieren Sie Bilder, nutzen Sie Caching und reduzieren Sie unn\u00f6tige Skripte, damit Ihre Website schnell und zuverl\u00e4ssig funktioniert.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2tedae8-9467c517f3735e204c73f363452c2daf iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8ac' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2tedae8-9467c517f3735e204c73f363452c2daf avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Mobile Optimierung sicherstellen<\/div><div class=\"icon-description\"><p>Da mehr als die H\u00e4lfte des gesamten Web-Traffics \u00fcber mobile Endger\u00e4te erfolgt, sollte Ihre Website vollst\u00e4ndig responsiv sein und sich nahtlos an unterschiedliche Bildschirmgr\u00f6\u00dfen anpassen.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2oi4zc0-0f72dca857892dd3ec5e22ee33c6ce26 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue845' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2oi4zc0-0f72dca857892dd3ec5e22ee33c6ce26 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Intuitive Navigation gestalten<\/div><div class=\"icon-description\"><p>Halten Sie Men\u00fcs \u00fcbersichtlich und einfach, mit einer klaren und logisch aufgebauten Struktur. Eine fixe Navigation sowie eine gut durchdachte Informationsarchitektur verbessern die Orientierung und erleichtern den Zugriff auf Inhalte.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1y2hq00-d965f890250cb5002674a3b47ce05043 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue840' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1y2hq00-d965f890250cb5002674a3b47ce05043 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Ein konsistentes Design und Markenbild gew\u00e4hrleisten<\/div><div class=\"icon-description\"><p>Verwenden Sie eine einheitliche Farbwelt, Typografie und ein konsistentes Layout, um ein stimmiges Markenerlebnis zu schaffen und einen professionellen, ansprechenden Gesamteindruck zu vermitteln.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1jkepmo-bebec4cfed5a75250dccae64a7d1fb3f iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue84b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1jkepmo-bebec4cfed5a75250dccae64a7d1fb3f avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Inhalte gut lesbar und leicht erfassbar gestalten<\/div><div class=\"icon-description\"><p>Verwenden Sie kurze Abs\u00e4tze, Aufz\u00e4hlungen und aussagekr\u00e4ftige \u00dcberschriften, damit Nutzer Informationen schnell finden und erfassen k\u00f6nnen. Vermeiden Sie lange, un\u00fcbersichtliche Textbl\u00f6cke.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1clinb4-bc7a17065efc940840c07ee009c7648c iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue83e' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1clinb4-bc7a17065efc940840c07ee009c7648c avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Aussagekr\u00e4ftige Calls-to-Action (CTAs) einsetzen<\/div><div class=\"icon-description\"><p>Buttons und Links sollten klar formuliert, handlungsorientiert und visuell hervorstechend sein, um Nutzer gezielt zu wichtigen Aktionen zu f\u00fchren \u2013 beispielsweise \u201eJetzt registrieren\u201c oder \u201eMehr erfahren\u201c.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-q3xeww-509473aa26c55288afe8e74d9f241c0f iconfont av-no-link avia-icon-circles-icon-7' data-icon-circles-icon=\"7\" aria-hidden='true' data-av_icon='\ue826' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-q3xeww-509473aa26c55288afe8e74d9f241c0f avia-icon-circles-icon-text-7' data-icon-circles-text=\"7\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Barrierefreiheit sicherstellen<\/div><div class=\"icon-description\"><p>Ber\u00fccksichtigen Sie die WCAG-Richtlinien, verwenden Sie Alternativtexte f\u00fcr Bilder, erm\u00f6glichen Sie eine vollst\u00e4ndige Tastaturnavigation und setzen Sie auf kontrastreiche Farbgestaltung. So stellen Sie sicher, dass Ihre Website f\u00fcr Menschen mit unterschiedlichen Einschr\u00e4nkungen zug\u00e4nglich und komfortabel nutzbar ist.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-0beef60b60261de5ae525fe9ef637b78\">\n#top .avia-animated-number.av-2u49pr-0beef60b60261de5ae525fe9ef637b78 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-0beef60b60261de5ae525fe9ef637b78 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-0beef60b60261de5ae525fe9ef637b78 av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"75\" data-start_from=\"0\">75<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>der Erstbesucher beurteilen die Glaubw\u00fcrdigkeit einer Website ausschlie\u00dflich anhand ihres ersten Eindrucks vom Design.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-7da24835654bd0d69966692db0b8f69f\">\n#top .avia-animated-number.av-lije2nqk-7da24835654bd0d69966692db0b8f69f .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-7da24835654bd0d69966692db0b8f69f .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-7da24835654bd0d69966692db0b8f69f av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"80\" data-start_from=\"0\">80<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>der Fehler in der Entwicklungsphase lassen sich vermeiden, wenn UX-Teams neue Seiten vor der Umsetzung entwerfen und prototypisch ausarbeiten.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-337047c4e81fee159747ce6acd9b739d\">\n#top .avia-animated-number.av-lije2hy9-337047c4e81fee159747ce6acd9b739d .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-337047c4e81fee159747ce6acd9b739d .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-337047c4e81fee159747ce6acd9b739d av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"73\" data-start_from=\"0\">73<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>der Nutzer verlassen eine Website, wenn sie auf verschiedenen Endger\u00e4ten nicht zuverl\u00e4ssig und responsiv funktioniert.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-86e0c3cec84da814771c3fbd8c8b05aa\">\n#top .avia-animated-number.av-lije2bai-86e0c3cec84da814771c3fbd8c8b05aa .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-86e0c3cec84da814771c3fbd8c8b05aa .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-86e0c3cec84da814771c3fbd8c8b05aa av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"60\" data-start_from=\"0\">60<\/span><span class=\"avia-no-number\"> % <\/span><\/strong><div class=\"avia-animated-number-content\"><p>der Online-K\u00e4ufer bewerten die Benutzerfreundlichkeit als das wichtigste Merkmal eines guten Webdesigns beim Online-Shopping.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18400'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>UX-ANSATZ<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-3c3e8f6c8405c5c1b9693cce8af06b3f\">\n#top .av-special-heading.av-5uvt0hp-3c3e8f6c8405c5c1b9693cce8af06b3f{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-3c3e8f6c8405c5c1b9693cce8af06b3f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-3c3e8f6c8405c5c1b9693cce8af06b3f .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-3c3e8f6c8405c5c1b9693cce8af06b3f .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-3c3e8f6c8405c5c1b9693cce8af06b3f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-3c3e8f6c8405c5c1b9693cce8af06b3f .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-3c3e8f6c8405c5c1b9693cce8af06b3f .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-3c3e8f6c8405c5c1b9693cce8af06b3f av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Eine UX-Strategie, die Nutzerzufriedenheit und Gesch\u00e4ftserfolg nachhaltig steigert.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-61daf25069f6e6c40358b8036cd269f4\">\n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:20px;\ncolor:#000000;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Wir verfolgen einen nutzerzentrierten und datenbasierten UX-Ansatz, der sowohl die Bed\u00fcrfnisse der Anwender als auch den Aufwand f\u00fcr eine effiziente technische Umsetzung ber\u00fccksichtigt. Dieses ausgewogene Zusammenspiel aus Benutzerfreundlichkeit, Designqualit\u00e4t und entwicklungsfreundlicher Umsetzung macht unsere UX-Leistungen besonders wirkungsvoll.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-37  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-37c6971fd63f36a4eebaa80a1a50ff75 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Recherche &amp; Nutzererkenntnisse<\/h4><\/header><div class='av-milestone-content'><p>Der erste Schritt zu einer erfolgreichen User Experience ist das Verst\u00e4ndnis Ihrer Zielgruppe. Daf\u00fcr analysieren wir das Nutzerverhalten, werten Heatmaps und Session Recordings aus und sammeln wertvolles Feedback durch Umfragen und Nutzerbefragungen.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-2ca76165478bd37f8f4b92563f8b1d82 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue86d' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Wireframing &amp; Prototyping<\/h4><\/header><div class='av-milestone-content'><p>Noch vor der Entwicklung erstellen wir interaktive Wireframes und Prototypen, die die gesamte Nutzerreise abbilden und eine intuitive Navigation sowie eine durchdachte Informationsarchitektur sicherstellen.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-f2a5beac4e53db3f7072573e5dc0a512 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>UX- &amp; Designoptimierung<\/h4><\/header><div class='av-milestone-content'><p>Wir entwickeln intuitive Benutzeroberfl\u00e4chen mit responsiven, mobil optimierten Layouts, klaren Calls-to-Action (CTAs) und einer \u00fcbersichtlichen Navigation, die Nutzer schnell und zielgerichtet zum gew\u00fcnschten Ergebnis f\u00fchrt.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-e88afc4a5478b155b3cf4b6d0dfce699 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8a8' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Usability-Tests &amp; Optimierung<\/h4><\/header><div class='av-milestone-content'><p>Mithilfe von A\/B-Tests und kontinuierlichem Nutzerfeedback verbessern und optimieren wir die User Experience fortlaufend, um eine maximale Performance und bestm\u00f6gliche Nutzererfahrung zu gew\u00e4hrleisten.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8s3eq4z-44089b62235b00cb4722302817206003\">\n#top .hr.hr-invisible.av-m8s3eq4z-44089b62235b00cb4722302817206003{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-m8s3eq4z-44089b62235b00cb4722302817206003 hr-invisible  avia-builder-el-38  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\"><strong>UNSERE PHILOSOPHIE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3\">\n#top .hr.hr-invisible.av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front{\nbackground-color:#ffffff;\nborder-style:dotted;\nborder-width:1px 1px 1px 1px;\nborder-color:#dadada;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_title{\nfont-size:25px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_subtitle{\nfont-size:16px;\ncolor:#aaaaaa;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback{\nfont-size:18px;\nbackground-color:#ff5e29;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-41  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6a726a04bc5ef' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-4da8f60dace31ad8efb8fb0135ce59aa'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Benutzerfreundlichkeit<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Eine Website sollte einfach zu bedienen, intuitiv und funktional sein.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Nutzer sollten ihre Ziele mit m\u00f6glichst geringem Aufwand und ohne Verwirrung erreichen k\u00f6nnen. Dazu geh\u00f6ren eine klare Navigation, schnelle Ladezeiten sowie eine optimale Nutzung auf mobilen Endger\u00e4ten.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-eab8d2d80dbe5cdae407d1aed78a1e5f'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Barrierefreiheit<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Websites sollten f\u00fcr alle Menschen zug\u00e4nglich sein \u2013 auch f\u00fcr Nutzer mit Einschr\u00e4nkungen.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Die Einhaltung der WCAG-Richtlinien, aussagekr\u00e4ftige Alternativtexte f\u00fcr Bilder, eine vollst\u00e4ndige Tastaturnavigation sowie kontrastreiche Gestaltung sorgen f\u00fcr ein barrierefreies und inklusives Nutzererlebnis.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-cd0ecfb65cdf24415c753b1391586abf'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Attraktivit\u00e4t<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Eine Website sollte visuell \u00fcberzeugen und Nutzer emotional ansprechen.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Ein hochwertiges Design, ein konsistenter Markenauftritt und ansprechende visuelle Elemente schaffen Vertrauen, f\u00f6rdern die Bindung zur Marke und motivieren Nutzer, Ihre Website erneut zu besuchen.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-ace5d11243c2c761693632fd461c8de7'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Vertrauensw\u00fcrdigkeit<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Nutzer m\u00fcssen Ihrer Website vertrauen \u2013 sie ist ein entscheidender Bestandteil Ihrer Marke.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Klare und transparente Informationen, sichere Verbindungen (SSL), ein professionelles Design sowie Social Proof durch Kundenbewertungen, Referenzen und Zertifizierungen st\u00e4rken die Glaubw\u00fcrdigkeit Ihrer Website und schaffen die Grundlage f\u00fcr eine vertrauensvolle Interaktion.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-42  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18400'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-43  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-44  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:7,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Accessibility Compliance<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Scan your site for accessibility issues and remain ADA compliant.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18394 avia-img-lazy-loading-not-18394\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/accessibility-scaled.jpg\" width=\"1920\" height=\"2560\" title='accessibility' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/accessibility-scaled.jpg 1920w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/accessibility-225x300.jpg 225w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/accessibility-773x1030.jpg 773w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/accessibility-768x1024.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/accessibility-1152x1536.jpg 1152w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/accessibility-1536x2048.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/accessibility-1125x1500.jpg 1125w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/accessibility-529x705.jpg 529w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Heatmap Analysis<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Quantify user engagement on each element of your website.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18395 avia-img-lazy-loading-not-18395\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/confetti-scaled.jpg\" width=\"1920\" height=\"2560\" title='confetti' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/confetti-scaled.jpg 1920w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/confetti-225x300.jpg 225w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/confetti-773x1030.jpg 773w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/confetti-768x1024.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/confetti-1152x1536.jpg 1152w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/confetti-1536x2048.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/confetti-1125x1500.jpg 1125w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/confetti-529x705.jpg 529w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__2  slide-3 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Responsive Designs<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Leverage best practices from design to development.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18396 avia-img-lazy-loading-not-18396\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/mockups-scaled.jpg\" width=\"1843\" height=\"2560\" title='mockups' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/mockups-scaled.jpg 1843w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/mockups-216x300.jpg 216w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/mockups-742x1030.jpg 742w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/mockups-768x1067.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/mockups-1106x1536.jpg 1106w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/mockups-1475x2048.jpg 1475w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/mockups-1080x1500.jpg 1080w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/mockups-508x705.jpg 508w\" sizes=\"(max-width: 1843px) 100vw, 1843px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__3  slide-4 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__3 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Scroll Depth Reports<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Observe the percent of users that scroll the length of the page.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18397 avia-img-lazy-loading-not-18397\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/scrollmap-scaled.jpg\" width=\"1920\" height=\"2560\" title='scrollmap' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/scrollmap-scaled.jpg 1920w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/scrollmap-225x300.jpg 225w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/scrollmap-773x1030.jpg 773w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/scrollmap-768x1024.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/scrollmap-1152x1536.jpg 1152w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/scrollmap-1536x2048.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/scrollmap-1125x1500.jpg 1125w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/scrollmap-529x705.jpg 529w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-45  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>UX-STRATEGIE &amp; UMSETZUNG<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-e62813b91c46e399e9c6d02ee9bdcfcd\">\n#top .av-special-heading.av-kxppuxez-e62813b91c46e399e9c6d02ee9bdcfcd{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-e62813b91c46e399e9c6d02ee9bdcfcd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-e62813b91c46e399e9c6d02ee9bdcfcd .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-e62813b91c46e399e9c6d02ee9bdcfcd .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-e62813b91c46e399e9c6d02ee9bdcfcd .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-e62813b91c46e399e9c6d02ee9bdcfcd .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-e62813b91c46e399e9c6d02ee9bdcfcd .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-e62813b91c46e399e9c6d02ee9bdcfcd av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-47  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Verbessern Sie Benutzerfreundlichkeit, Barrierefreiheit und Nutzerinteraktion \u00fcber alle Plattformen hinweg.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-48  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-49  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-df8e1735b7c03b9c0645a3adf35adb57'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>UX-Audits<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Auch wenn KI derzeit die Schlagzeilen bestimmt, bleibt eines unver\u00e4ndert: Nutzerorientierte Herausforderungen erfordern nutzerorientierte L\u00f6sungen. Unsere UX-Experten analysieren Ihre Website umfassend und bewerten jede Seite anhand unseres bew\u00e4hrten Katalogs an UX-Best-Practices sowie anerkannter Richtlinien zur digitalen Barrierefreiheit.<\/p>\n<p>Anschlie\u00dfend priorisieren wir die identifizierten Optimierungspotenziale nach Aufwand und erwarteter Wirkung. So erh\u00e4lt Ihr Team eine klare Roadmap, um gezielt die Ma\u00dfnahmen umzusetzen, die den gr\u00f6\u00dften Einfluss auf Benutzerfreundlichkeit, Performance und Gesch\u00e4ftsergebnisse haben.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-28ad3d92bd84cf8d952f7f85a261bb29'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Heatmap-Analyse<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>M\u00f6chten Sie wissen, wie weit Nutzer auf Ihrer Website scrollen? Wie h\u00e4ufig die Call-to-Action-Buttons im Hero-Bereich geklickt werden? Oder wie oft interaktive Elemente wie Filter, Akkordeons, Bildergalerien oder Formularfelder genutzt werden?<\/p>\n<p>Wir zeigen Ihnen, wie echte Nutzer mit Ihrer Website interagieren. Statt sich ausschlie\u00dflich auf Tabellen und Kennzahlen zu verlassen, erhalten Sie eine visuelle Darstellung der Bereiche, die die gr\u00f6\u00dfte Aufmerksamkeit erzeugen. In Kombination mit unseren UX-Audits liefert die Heatmap-Analyse aussagekr\u00e4ftige Engagement-Daten, die Ihnen helfen, fundierte Entscheidungen f\u00fcr die Optimierung Ihres Webdesigns zu treffen.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-b1ddb802e7375be9fc9fc91537cbc731'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Responsive Designs<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>User Experience umfasst weit mehr als ansprechende Grafiken und moderne Icons \u2013 entscheidend ist ein intuitives, konsistentes und \u00fcberzeugendes Nutzungserlebnis auf jedem Endger\u00e4t.<\/p>\n<p>Dabei denken wir Design und Entwicklung von Anfang an gemeinsam. Durch den Einsatz gemeinsamer Frameworks f\u00fcr Design und Entwicklung erstellen wir realit\u00e4tsnahe Prototypen, die sich bereits wie die fertige Website anf\u00fchlen. Gleichzeitig bereiten wir alle Design-Assets so auf, dass sie von Entwicklungsteams effizient und pr\u00e4zise in hochwertigen Code umgesetzt werden k\u00f6nnen.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-db1fd899de056cbfead212cea311d87d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Nutzertests<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nichts ersetzt das Feedback echter Nutzer. Nutzertests helfen dabei, Schwachstellen fr\u00fchzeitig zu erkennen und wertvolle Erkenntnisse f\u00fcr die Optimierung der User Experience zu gewinnen. Wir unterst\u00fctzen diesen Prozess mit strukturierten Frageb\u00f6gen, Nutzerinterviews und praxisnahen Tests kompletter Nutzungsszenarien.<\/p>\n<p>Durch das fr\u00fchzeitige Einholen von Feedback treffen wir fundiertere Designentscheidungen und reduzieren das Risiko kostspieliger Anpassungen nach dem Go-live. Indem wir Nutzertests w\u00e4hrend des gesamten Entwicklungsprozesses durchf\u00fchren, stellen wir sicher, dass Ihre Website bereits zum Launch die Erwartungen und Bed\u00fcrfnisse Ihrer Zielgruppen erf\u00fcllt.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-2-511dbc70f70e0d36f2f00adfc2cd6ec5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>\u00dcbergabe an die Entwicklung<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>UX-Designer arbeiten oft n\u00e4her an der Frontend-Entwicklung als am klassischen Grafikdesign. Sie ber\u00fccksichtigen Aspekte wie Mobile- und Desktop-Darstellung, Abst\u00e4nde und Raster, Design-Tokens und Komponenten, Nutzereingaben sowie Anforderungen an Barrierefreiheit und Benutzerfreundlichkeit. Eine herausragende User Experience entsteht nur durch eine enge Zusammenarbeit zwischen Design- und Entwicklungsteams.<\/p>\n<p>Designer und Entwickler arbeiten mit unterschiedlichen Prozessen und Werkzeugen. Ein ausgereiftes Designsystem und eine konsistente Komponentenbibliothek erleichtern die Arbeit der Frontend-Entwicklung erheblich. Gleichzeitig k\u00f6nnen UX-Designer, die die semantische Struktur moderner Websites verstehen, effizienter mit Entwicklungsteams zusammenarbeiten und eine reibungslose Umsetzung sicherstellen.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-1-cef56c47a9312cfb1e8a161778910558'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>Reporting &amp; Analyse<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Design und Datenanalyse werden oft getrennt betrachtet \u2013 bei NP Digital geh\u00f6ren sie untrennbar zusammen. Unser UX-Team stellt sicher, dass jede Designempfehlung auf realen Nutzerdaten basiert. Ob Klickverteilungen in Subnavigationen, Scrolltiefe \u00fcber die gesamte Seite oder die Anzahl identifizierter Verst\u00f6\u00dfe gegen die Web Content Accessibility Guidelines (WCAG 2.1) \u2013 wir liefern Ihnen die Daten und Erkenntnisse, die Sie ben\u00f6tigen, um die Performance Ihrer Website gezielt zu messen und kontinuierlich zu optimieren.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-50  el_after_av_section  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34l52en-12ccce9f3b3c9db654cb22ca606aed87\">\n#top .av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >+31 % mehr Conversions durch A\/B-Tests von Seitenprototypen.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Citrix:<\/span> Wir f\u00fchrten zun\u00e4chst ein umfassendes UX-Audit durch und schufen damit die Grundlage f\u00fcr die Entwicklung neuer PLP-Layouts (Product Listing Pages). Anschlie\u00dfend erstellten wir acht Designprototypen mit unterschiedlichen Elementen f\u00fcr umfangreiche A\/B-Tests. Das Projekt \u00fcbertraf die Erwartungen des Kunden, wurde vor dem geplanten Termin abgeschlossen und lieferte zus\u00e4tzlich eine priorisierte Liste weiterer Testideen f\u00fcr die kontinuierliche Optimierung nach Projektabschluss.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18314 avia-img-lazy-loading-not-18314\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background.jpg\" width=\"2000\" height=\"750\" title='citrix-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Optimierte Welcome-Serie steigert den Workflow-Umsatz um 42 %.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">modkat:<\/span> Durch die Neugestaltung der Welcome-Serie mit einer klareren Pr\u00e4sentation der Angebote und wirkungsvolleren Calls-to-Action konnten wir die \u00d6ffnungsraten, Klickraten und den erzielten Umsatz deutlich steigern. Ein gut sichtbarer \u201eJetzt einkaufen\u201c-Button im sofort sichtbaren Bereich, ein aufger\u00e4umtes Design mit weniger Text und mehr Wei\u00dfraum verbesserten die User Experience und senkten die Einstiegsh\u00fcrde f\u00fcr die Nutzer.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18315 avia-img-lazy-loading-not-18315\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background.jpg\" width=\"2000\" height=\"750\" title='modkak-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2  slide-3 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Optimierte Wertkommunikation steigert die Transaktionsrate um 4,3 %.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Western Union:<\/span> Wir haben die Inhalte auf der Startseite unterhalb des Hero-Bereichs neu strukturiert und den Fokus zun\u00e4chst auf einen \u201eWarum Western Union\u201c-Mehrwertbereich gelegt. Sekund\u00e4re Inhalte wurden weiter nach unten verschoben, um die wichtigsten Nutzenversprechen fr\u00fchzeitig hervorzuheben. Erg\u00e4nzend integrierten wir wertorientierte Botschaften nach dem Call-to-Action, um die Interaktion zu f\u00f6rdern, und testeten verschiedene Nutzenargumente in Form einer \u00fcbersichtlichen Icon-Liste.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18316 avia-img-lazy-loading-not-18316\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background.jpg\" width=\"2000\" height=\"750\" title='wu-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div><\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-51  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgsw77v-05e6beffc90c7638966f9530d379dc66\">\n#top .av-slideshow-ui.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1 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.av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgsw77v-05e6beffc90c7638966f9530d379dc66 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__0  slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >+31 % mehr Conversions durch A\/B-Tests von Seitenprototypen.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Citrix:<\/span> Wir f\u00fchrten zun\u00e4chst ein umfassendes UX-Audit durch und schufen damit die Grundlage f\u00fcr die Entwicklung neuer PLP-Layouts (Product Listing Pages). Anschlie\u00dfend erstellten wir acht Designprototypen mit unterschiedlichen Elementen f\u00fcr umfangreiche A\/B-Tests. Das Projekt \u00fcbertraf die Erwartungen des Kunden, wurde vor dem geplanten Termin abgeschlossen und lieferte zus\u00e4tzlich eine priorisierte Liste weiterer Testideen f\u00fcr die kontinuierliche Optimierung nach Projektabschluss.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18314 avia-img-lazy-loading-not-18314\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background.jpg\" width=\"2000\" height=\"750\" title='citrix-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/citrix-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1  slide-2 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Optimierte Welcome-Serie steigert den Workflow-Umsatz um 42 %.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">modkat:<\/span> Durch die Neugestaltung der Welcome-Serie mit einer klareren Pr\u00e4sentation der Angebote und wirkungsvolleren Calls-to-Action konnten wir die \u00d6ffnungsraten, Klickraten und den erzielten Umsatz deutlich steigern. Ein gut sichtbarer \u201eJetzt einkaufen\u201c-Button im sofort sichtbaren Bereich, ein aufger\u00e4umtes Design mit weniger Text und mehr Wei\u00dfraum verbesserten die User Experience und senkten die Einstiegsh\u00fcrde f\u00fcr die Nutzer.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18315 avia-img-lazy-loading-not-18315\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background.jpg\" width=\"2000\" height=\"750\" title='modkak-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/modkak-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2  slide-3 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Optimierte Wertkommunikation steigert die Transaktionsrate um 4,3 %.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Western Union:<\/span> Wir haben die Inhalte auf der Startseite unterhalb des Hero-Bereichs neu strukturiert und den Fokus zun\u00e4chst auf einen \u201eWarum Western Union\u201c-Mehrwertbereich gelegt. Sekund\u00e4re Inhalte wurden weiter nach unten verschoben, um die wichtigsten Nutzenversprechen fr\u00fchzeitig hervorzuheben. Erg\u00e4nzend integrierten wir wertorientierte Botschaften nach dem Call-to-Action, um die Interaktion zu f\u00f6rdern, und testeten verschiedene Nutzenargumente in Form einer \u00fcbersichtlichen Icon-Liste.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18316 avia-img-lazy-loading-not-18316\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background.jpg\" width=\"2000\" height=\"750\" title='wu-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/wu-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-52  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18400'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-9335faf1d0b85dc2fc9c7fb09b641832 av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-53  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>PARTNER<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-ov7rml-52504a8c06ee9fd0b3ef0b9c1da8e27e flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/crazzy-egg-logo-2-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-495f65f61a2b8a7e9fbead856515c815 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/hotjar-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-ea228df9fa6bb26b524af7b7b6dd32f7 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/browser-stack-logo-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-7f02604bf89dd11a588139548ab07984 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/optimizely-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-4636c080576fecd7d31090d8975eba54 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2025\/03\/uxtweak-logo-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-243f2caa85873d4ae22e0ba56c50d667 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/figma-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-54  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18400'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-55  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-56  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-57  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>WISSENSZENTRUM<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-f9ad3e984fe4803c152767fe116caa2f\">\n#top .av-special-heading.av-likf239t-f9ad3e984fe4803c152767fe116caa2f{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-f9ad3e984fe4803c152767fe116caa2f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-f9ad3e984fe4803c152767fe116caa2f .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-f9ad3e984fe4803c152767fe116caa2f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-f9ad3e984fe4803c152767fe116caa2f .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-f9ad3e984fe4803c152767fe116caa2f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-f9ad3e984fe4803c152767fe116caa2f av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-59  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Gestalten Sie die User Experience Ihrer Besucher aktiv mit.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-60  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-03ad388d35ca8b357b765b707a9ee556\">\n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:20px;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-03ad388d35ca8b357b765b707a9ee556 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Verbessern Sie die User Experience Ihrer Website in Ihrem eigenen Tempo. Unser Wissenszentrum bietet Ihnen praxisnahe Leitf\u00e4den, fundiertes Expertenwissen und kompakte Inhalte, mit denen Sie die Optimierung Ihrer digitalen Nutzererlebnisse erfolgreich steuern k\u00f6nnen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-152z8kh-62f827c88aba2ce45ef9a30c944f1427 av_one_fifth  avia-builder-el-62  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8\">\n.av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-63  el_after_av_section  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span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-2' class='av-layout-tab av-lkixsvpd-8b98671d49f0a3e439bb7bb2612767a3 av-animation-delay-container  avia-builder-el-83  el_after_av_tab_sub_section  el_before_av_tab_sub_section  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"2\" data-tab-section-id=\"shorts\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ggpr35-695306fa4478139e591374ac9d55b530\">\n.flex_column.av-1ggpr35-695306fa4478139e591374ac9d55b530{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-1ggpr35-695306fa4478139e591374ac9d55b530 av_one_third  avia-builder-el-84  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkj141iv-41e6ef5f9cc25ef4856b874188da9b89\">\n#top 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id=\"style-css-av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978\">\n#top .hr.av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978 hr-custom  avia-builder-el-90  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25ck81-779598c512ae8ed04d507b20452d490f\">\n.flex_column.av-25ck81-779598c512ae8ed04d507b20452d490f{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-25ck81-779598c512ae8ed04d507b20452d490f av_one_third  avia-builder-el-92  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ayrep-35884e4ee09329114f1950cb9db84f08\">\n#top .hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-3ayrep-35884e4ee09329114f1950cb9db84f08 hr-custom  avia-builder-el-94  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4j3xkb9-7a48c505a2922a1abe087f37c15a863d\">\n.av-layout-tab.av-m4j3xkb9-7a48c505a2922a1abe087f37c15a863d{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 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id=\"style-css-av-3hg1mgq-8b0fce22c1866bb98d9c68c5a83a7147\">\n.avia-section.av-3hg1mgq-8b0fce22c1866bb98d9c68c5a83a7147{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-3hg1mgq-8b0fce22c1866bb98d9c68c5a83a7147 main_color avia-section-large avia-no-border-styling  avia-builder-el-98  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18400'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2w8prru-536214eab3a27b8dc343e8387c44b4ff av_four_fifth  avia-builder-el-99  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2cmnth6-535947d271af18032a6f35388a2cf81a\">\n#top .av_textblock_section.av-2cmnth6-535947d271af18032a6f35388a2cf81a .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-2cmnth6-535947d271af18032a6f35388a2cf81a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22b11oa-7fab0b8777da784a86fd83a2f3e04018\">\n#top .av-special-heading.av-22b11oa-7fab0b8777da784a86fd83a2f3e04018{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-22b11oa-7fab0b8777da784a86fd83a2f3e04018 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-22b11oa-7fab0b8777da784a86fd83a2f3e04018 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UX-Prozess und unseren Leistungen.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1trp37e-30fcf15d001764d882fca68c8c60478c\">\n#top .hr.av-1trp37e-30fcf15d001764d882fca68c8c60478c{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1trp37e-30fcf15d001764d882fca68c8c60478c .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1trp37e-30fcf15d001764d882fca68c8c60478c hr-custom  avia-builder-el-102  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1a76v2y-4b4c33c37e1fadff3191821cef2f5193\">\n#top .hr.hr-invisible.av-1a76v2y-4b4c33c37e1fadff3191821cef2f5193{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1a76v2y-4b4c33c37e1fadff3191821cef2f5193 hr-invisible  avia-builder-el-103  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md81tias-2554b1fe8161c2257a984933f44639be\">\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md81tias-2554b1fe8161c2257a984933f44639be av-elegant-toggle  avia-builder-el-104  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-md81ivy6-c44381aabd3f0bd6ffbf16089b2546ac'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>Wie stellen Sie sicher, dass UX-Optimierungen auf echtem Nutzerverhalten und nicht auf Annahmen basieren?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Wir verfolgen einen datenbasierten UX-Ansatz, der Heatmaps, Scrolltiefe, Session Recordings und Nutzerbefragungen kombiniert, um tats\u00e4chliche Verhaltensmuster, Bed\u00fcrfnisse und Optimierungspotenziale zu identifizieren. Auf Basis dieser Erkenntnisse entwickeln wir interaktive Prototypen und validieren sie durch A\/B-Tests, noch bevor die Entwicklung beginnt. So basieren alle Designentscheidungen auf belastbaren Daten statt auf Vermutungen.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md81jtcc-ac66cb41ebbdffee9deca125b6d1a8fc'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>Wie optimieren Sie die Performance und Barrierefreiheit einer Website?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Wir verbessern die Performance Ihrer Website durch optimierte Bilder, schlanken Code, minimierte Skripte und den gezielten Einsatz von Caching, um schnelle Ladezeiten und ein reibungsloses Nutzererlebnis sicherzustellen. Gleichzeitig ber\u00fccksichtigen wir die Anforderungen der WCAG-Richtlinien und integrieren unter anderem Alternativtexte f\u00fcr Bilder, vollst\u00e4ndige Tastaturnavigation, kontrastreiche Gestaltung sowie barrierefreie Komponenten. So schaffen wir eine Website, die f\u00fcr mehr Menschen zug\u00e4nglich ist, rechtliche Risiken reduziert und die Benutzerfreundlichkeit nachhaltig verbessert.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md81sl68-4ad74b99a4001f00412d3a1599464527'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-9' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-9'>Wie stellen Sie sicher, dass die User Experience sowohl zur Markenidentit\u00e4t als auch zu den Anforderungen der Entwicklung passt?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-9' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Wir verbinden einen konsistenten Markenauftritt mit einer entwicklungsfreundlichen Umsetzung. Daf\u00fcr gestalten wir responsive Designs mit einer einheitlichen Farbwelt, Typografie und klaren Layouts, die Ihre Markenidentit\u00e4t widerspiegeln. Anschlie\u00dfend erstellen wir interaktive, entwicklungsbereite Prototypen auf Basis von Designsystemen und wiederverwendbaren Komponenten. Das reduziert den Abstimmungsaufwand zwischen Design und Entwicklung, minimiert Produktionsfehler und sorgt f\u00fcr eine effiziente Umsetzung.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md81tfz1-d9966d245518c9e10a78764904f62f37'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-10' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-10'>K\u00f6nnen Sie messbare Gesch\u00e4ftsergebnisse aus Ihren UX-Projekten vorweisen?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-10' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Ja. Unsere UX-Ma\u00dfnahmen erzielen nachweisbare Gesch\u00e4ftsergebnisse. F\u00fcr Citrix f\u00fchrten ein umfassendes UX-Audit und A\/B-Tests neuer Produktlistenseiten zu einer Steigerung der Conversion-Rate um 31 %. Ein weiterer Kunde, Modkat, erzielte durch die Optimierung der Welcome-Serie und die Verbesserung der Calls-to-Action im sofort sichtbaren Bereich eine Umsatzsteigerung von 42 %. Diese Ergebnisse zeigen, welchen direkten Einfluss eine durchdachte User Experience auf Conversions, Umsatz und den langfristigen Gesch\u00e4ftserfolg haben kann.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uwercq-97260ad076d7edcad01d5bcf3480c19f\">\n#top .hr.av-uwercq-97260ad076d7edcad01d5bcf3480c19f{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-uwercq-97260ad076d7edcad01d5bcf3480c19f .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-uwercq-97260ad076d7edcad01d5bcf3480c19f hr-custom  avia-builder-el-105  el_after_av_toggle_container  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079\">\n.avia-section.av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='npd-footer'  class='avia-section av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079 main_color avia-section-large avia-no-border-styling  avia-builder-el-107  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18400'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-cokix-1cb7a0bb4d1981886bdd8598edf1f2cc av_one_full  avia-builder-el-108  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1lgb-acd7955cfda34dbb250c80b7b7b4d96d\">\n#top .av-special-heading.av-kxpq1lgb-acd7955cfda34dbb250c80b7b7b4d96d{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-kxpq1lgb-acd7955cfda34dbb250c80b7b7b4d96d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxpq1lgb-acd7955cfda34dbb250c80b7b7b4d96d .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-kxpq1lgb-acd7955cfda34dbb250c80b7b7b4d96d .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kxpq1lgb-acd7955cfda34dbb250c80b7b7b4d96d .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-acd7955cfda34dbb250c80b7b7b4d96d .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-acd7955cfda34dbb250c80b7b7b4d96d .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxpq1lgb-acd7955cfda34dbb250c80b7b7b4d96d av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-109  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Sind Sie bereit zu wachsen? <a style=\"text-decoration: underline;\" href=\"#modal\">Lass Sie uns reden!<\/a><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Enhance engagement and conversions with our user experience agency services. We optimize UX through research, design, and testing to create seamless, user-friendly digital experiences. Learn more!<\/p>\n","protected":false},"author":4,"featured_media":18401,"parent":17839,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-18400","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User experience (UX) strategy and agency services. NP Digital<\/title>\n<meta name=\"description\" content=\"Enhance engagement and conversions with our user experience agency services. We optimize UX through research, design, and testing to create seamless, user-friendly digital experiences. 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