{"id":18432,"date":"2024-11-17T19:35:02","date_gmt":"2024-11-18T03:35:02","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=20122"},"modified":"2026-11-04T22:37:38","modified_gmt":"2026-11-04T21:37:38","slug":"programmatic-display","status":"publish","type":"page","link":"https:\/\/npdigital.com\/de\/loesungen\/programmatic-display\/","title":{"rendered":"Programmatic &#038; Display"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-30594f92282c41fe543d1afbef7a4dc3\">\n.avia-section.av-g71os75-30594f92282c41fe543d1afbef7a4dc3 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2026\/11\/mike-brittany-media-allstars.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-30594f92282c41fe543d1afbef7a4dc3 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modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Agentur f\u00fcr Programmatic <span class='special_amp'>&amp;<\/span> Display Advertising<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Programmatic- und Display-Werbung bietet Unternehmen skalierbare und kosteneffiziente M\u00f6glichkeiten, ihre Zielgruppen zum richtigen Zeitpunkt und am richtigen Ort zu erreichen. Durch die Automatisierung und Pr\u00e4zision programmatischer Werbung werden Streuverluste reduziert, w\u00e4hrend Echtzeit-Analysen eine kontinuierliche Optimierung und Performance-Messung erm\u00f6glichen.<\/p>\n<p>Display-Anzeigen erh\u00f6hen die Markenbekanntheit, f\u00f6rdern die Interaktion durch aufmerksamkeitsstarke Werbemittel und unterst\u00fctzen effektive Retargeting-Strategien zur erneuten Ansprache potenzieller Kunden. Gemeinsam helfen beide Ans\u00e4tze dabei, die Markenwahrnehmung zu st\u00e4rken, den ROI zu verbessern und personalisierte Werbeerlebnisse zu schaffen, die sich an den Bed\u00fcrfnissen und dem Verhalten der Zielgruppe orientieren.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;right_left&quot;,&quot;parallax_speed&quot;:&quot;4&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-jzkw65-7c35d842cf7e468715a156f0fb7d315d&quot;}\"    ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9087vo7-606b82b5408000e4a59c55eb0fdb46a9\">\n.avia-section.av-m9087vo7-606b82b5408000e4a59c55eb0fdb46a9 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2026\/11\/mike-brittany-media-allstars-1030x579.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m9087vo7-606b82b5408000e4a59c55eb0fdb46a9 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m9087vo7-606b82b5408000e4a59c55eb0fdb46a9 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section 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.special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m90886my-b6ec488c9517a4306ccb4b879f2a058a .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m90886my-b6ec488c9517a4306ccb4b879f2a058a .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m90886my-b6ec488c9517a4306ccb4b879f2a058a .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m90886my-b6ec488c9517a4306ccb4b879f2a058a av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-14  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Agentur f\u00fcr Programmatic <span class='special_amp'>&amp;<\/span> Display Advertising<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9088afg-213335eb3a7b2bc57a406257dfc4d708\">\n#top .hr.hr-invisible.av-m9088afg-213335eb3a7b2bc57a406257dfc4d708{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m9088afg-213335eb3a7b2bc57a406257dfc4d708 hr-invisible  avia-builder-el-15  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9088gwr-eec8900a2e11a799117a3ab06cd33f16\">\n#top .av_textblock_section.av-m9088gwr-eec8900a2e11a799117a3ab06cd33f16 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m9088gwr-eec8900a2e11a799117a3ab06cd33f16 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m9088gwr-eec8900a2e11a799117a3ab06cd33f16 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m9088gwr-eec8900a2e11a799117a3ab06cd33f16 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Programmatic- und Display-Werbung bietet Unternehmen skalierbare und kosteneffiziente M\u00f6glichkeiten, ihre Zielgruppen zum richtigen Zeitpunkt und am richtigen Ort zu erreichen. Die Automatisierung und Pr\u00e4zision programmatischer Werbung reduziert Streuverluste, w\u00e4hrend Echtzeit-Analysen eine kontinuierliche Optimierung und transparente Performance-Messung erm\u00f6glichen.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lr9tf-c47158de19891401eadad84b8d37e251\">\n#top .hr.hr-invisible.av-m90lr9tf-c47158de19891401eadad84b8d37e251{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lr9tf-c47158de19891401eadad84b8d37e251 hr-invisible  avia-builder-el-17  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-m9088omz-2a30f1056c0105eadd06b4ea50824d51 av_one_full  avia-builder-el-18  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-19  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-20  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-cf3747f18b58b97c007d5790ec8825e0\">\n#top .avia-animated-number.av-2u49pr-cf3747f18b58b97c007d5790ec8825e0 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-cf3747f18b58b97c007d5790ec8825e0 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-cf3747f18b58b97c007d5790ec8825e0 av-force-default-color avia_animate_when_visible  avia-builder-el-21  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"49\" data-start_from=\"0\">49<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>der Menschen geben an, dass DOOH-Werbung sie zu einer konkreten Handlung veranlasst hat.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-514aa21810e367575d1274c55724d54d\">\n#top .avia-animated-number.av-lije2nqk-514aa21810e367575d1274c55724d54d .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-514aa21810e367575d1274c55724d54d .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-514aa21810e367575d1274c55724d54d av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"27\" data-start_from=\"0\">27<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>der Verbraucher suchen nach einem Unternehmen, nachdem sie eine Display-Anzeige gesehen haben.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-e8f59050e61a75f2802e094840e17b47\">\n#top .avia-animated-number.av-lije2hy9-e8f59050e61a75f2802e094840e17b47 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-e8f59050e61a75f2802e094840e17b47 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-e8f59050e61a75f2802e094840e17b47 av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"47\" data-start_from=\"0\">47<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>der US-Bev\u00f6lkerung h\u00f6rt mindestens einmal pro Monat einen Podcast.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2i1661-b3ef830cb8034e8c1c5831f126b95263\">\n#top .avia-animated-number.av-2i1661-b3ef830cb8034e8c1c5831f126b95263 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2i1661-b3ef830cb8034e8c1c5831f126b95263 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2i1661-b3ef830cb8034e8c1c5831f126b95263 av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"88\" data-start_from=\"0\">88<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>der US-Haushalte besitzen mindestens ein internetf\u00e4higes TV-Ger\u00e4t (Connected TV).<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-28  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18432'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-29  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>UNSER PROGRAMMATIC- &amp; DISPLAY-ANSATZ<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-8aec5dc7853f79e95f7f5077722f7731\">\n#top .av-special-heading.av-5uvt0hp-8aec5dc7853f79e95f7f5077722f7731{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-8aec5dc7853f79e95f7f5077722f7731 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-8aec5dc7853f79e95f7f5077722f7731 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-8aec5dc7853f79e95f7f5077722f7731 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-8aec5dc7853f79e95f7f5077722f7731 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-8aec5dc7853f79e95f7f5077722f7731 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-8aec5dc7853f79e95f7f5077722f7731 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-8aec5dc7853f79e95f7f5077722f7731 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-31  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Maximieren Sie Ihre Reichweite, erreichen Sie Ihre Zielgruppen pr\u00e4zise und optimieren Sie Ihre Kampagnen in Echtzeit.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-32  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-61daf25069f6e6c40358b8036cd269f4\">\n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:20px;\ncolor:#000000;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Wir maximieren den Erfolg von Programmatic- und Display-Kampagnen durch datenbasiertes Targeting, personalisierte Werbemittel mit hoher Relevanz sowie die kontinuierliche Optimierung von Platzierungen auf Basis von Performance-Daten und Erkenntnissen zum Nutzerverhalten.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-34  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-35  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-c05f3c7aa1b432deab10be9cc81653c1 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue860' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Zuh\u00f6ren<\/h4><\/header><div class='av-milestone-content'><p>Wir h\u00f6ren genau zu, verstehen die Ziele unserer Kunden und wie sie Erfolg definieren. Gleichzeitig analysieren wir, welche Strategien und Kampagnen in der Vergangenheit bereits getestet wurden \u2013 und welche Ma\u00dfnahmen sich als erfolgreich oder weniger erfolgreich erwiesen haben.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-bf5fc0cefa5633d372130500feef2c72 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Recherche<\/h4><\/header><div class='av-milestone-content'><p>Wir analysieren das digitale Mediennutzungsverhalten Ihrer wichtigsten Zielgruppen. Dabei identifizieren wir die passenden Plattformen, Targeting-M\u00f6glichkeiten und Werbeformate, die optimal zu Ihren Gesch\u00e4ftszielen passen. Zus\u00e4tzlich bewerten wir relevante Drittanbieter und Technologiepartner, um Potenziale und besondere Chancen f\u00fcr Ihre Kampagnen zu erschlie\u00dfen.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-032b2496a8b11a86446e9882d138fb13 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue894' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Testen<\/h4><\/header><div class='av-milestone-content'><p>Wir entwickeln Kampagnen und Tracking-Konzepte gezielt, um die Performance von Inventar, Zielgruppen, Platzierungen, Werbemitteln, geografischen Regionen und Kontaktfrequenzen systematisch zu testen und zu bewerten.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-86ab4dd81f5aed5f8aa4c0ab29c88686 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8c5' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Optimieren<\/h4><\/header><div class='av-milestone-content'><p>W\u00e4hrend der gesamten Kampagnenlaufzeit f\u00fchren wir sowohl automatisierte als auch manuelle Optimierungen durch. So stellen wir sicher, dass der optimale Media-Mix eingesetzt wird und Ihre Kampagnen die definierten Leistungsziele erreichen oder \u00fcbertreffen.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3hm7qrb-8676672477f2b0bb91914fc9698221ad\">\n#top .hr.hr-invisible.av-m3hm7qrb-8676672477f2b0bb91914fc9698221ad{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-m3hm7qrb-8676672477f2b0bb91914fc9698221ad hr-invisible  avia-builder-el-36  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>UNSERE PHILOSOPHIE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72\">\n#top .hr.hr-invisible.av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72 hr-invisible  avia-builder-el-38  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front{\nbackground-color:#ffffff;\nborder-style:dotted;\nborder-width:1px 1px 1px 1px;\nborder-color:#dadada;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_title{\nfont-size:25px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_subtitle{\nfont-size:16px;\ncolor:#aaaaaa;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback{\nfont-size:18px;\nbackground-color:#ff5e29;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-39  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6afa2337d573d' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-89fbdf8395e78d252c4f60d293931cda'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Transparenz<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Geb\u00fchren werden, wann immer m\u00f6glich, klar ausgewiesen \u2013 ohne versteckte Kosten oder \u00dcberraschungen.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Unsere Kunden wissen jederzeit genau, welcher Anteil ihres Budgets in die eigentliche Mediaschaltung flie\u00dft und welcher f\u00fcr Plattform- oder Technologiegeb\u00fchren verwendet wird.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-754d9830fa561b4b416ce3c478ec0715'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Weniger ist mehr<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Sparen Sie Zeit und Budget \u2013 und steigern Sie gleichzeitig Ihre Marketing-Performance.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Wenn eine Agentur Ihr gesamtes Programmatic-Media-Budget steuert, profitieren Sie von einer zentralen Strategie, einheitlichem Reporting und einer effizienteren Budgetverteilung \u00fcber alle Kan\u00e4le hinweg.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-2-2525cf17b727ba21154bcc8fbf457b96'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Inventarbeschaffung<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Wir identifizieren den effektivsten Weg, Ihre wichtigsten Zielgruppen zu erreichen.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Unsere Strategie beginnt mit dem Testen verschiedener Publisher und Partner \u00fcber Private Marketplace Deals (PMPs). Dadurch gewinnen wir wertvolle Erkenntnisse und behalten die volle Kontrolle, bevor wir in direkte Buchungen oder Programmatic Guaranteed (PG)-Deals investieren.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-52f1973df54baf476d382e5e127c35ef'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Optimierungsstrategie<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Wir kombinieren KI mit menschlicher Expertise, um maximale Ergebnisse zu erzielen.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>W\u00e4hrend der gesamten Kampagnenlaufzeit setzen wir sowohl auf automatisierte als auch auf manuelle Optimierungen. So stellen wir sicher, dass der optimale Media-Mix eingesetzt wird und Ihre Kampagnen die definierten Leistungsziele nicht nur erreichen, sondern \u00fcbertreffen.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-40  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18432'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-41  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' 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data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:7,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Men\u2019s Journal<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Klassische Display-Werbung.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18424 avia-img-lazy-loading-not-18424\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/mens-journal.jpg\" width=\"1200\" height=\"1600\" title='mens-journal' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/mens-journal.jpg 1200w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/mens-journal-225x300.jpg 225w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/mens-journal-773x1030.jpg 773w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/mens-journal-768x1024.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/mens-journal-1152x1536.jpg 1152w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/mens-journal-1125x1500.jpg 1125w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/mens-journal-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><\/ul><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-43  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>PROGRAMMATIC- &amp; DISPLAY-STRATEGIE &amp; UMSETZUNG<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-67377becd97e5dd26d746a423cbb33d4\">\n#top .av-special-heading.av-kxppuxez-67377becd97e5dd26d746a423cbb33d4{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-67377becd97e5dd26d746a423cbb33d4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-67377becd97e5dd26d746a423cbb33d4 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-67377becd97e5dd26d746a423cbb33d4 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-67377becd97e5dd26d746a423cbb33d4 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-67377becd97e5dd26d746a423cbb33d4 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-67377becd97e5dd26d746a423cbb33d4 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-67377becd97e5dd26d746a423cbb33d4 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-45  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Visuell ansprechende, personalisierte Werbebotschaften im Einklang mit Ihrer Marke.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-46  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-47  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-33f9c8553e8e9345b7b014814a0b2473'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Multipoint-Auditing<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Eine erfolgreiche Programmatic- und Display-Strategie verbindet pr\u00e4zises Targeting mit \u00fcberzeugenden Werbemitteln, um die richtigen Zielgruppen zum richtigen Zeitpunkt zu erreichen. Durch den Einsatz f\u00fchrender AdTech- und Datenpartner gewinnen wir tiefgehende Einblicke in das Verhalten und die Interessen Ihrer Zielgruppen und schaffen so die Grundlage f\u00fcr eine pr\u00e4zisere Segmentierung und Personalisierung.<\/p>\n<p>Unser Multipoint-Auditing bildet die Basis f\u00fcr ein skalierbares, kanal\u00fcbergreifendes Programmatic- und Display-Programm, das w\u00e4hrend der gesamten Umsetzung auf messbare Gesch\u00e4ftsergebnisse ausgerichtet ist.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-3ce4b0b49585d5194fbbc36dfa1059e3'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Messung &amp; Kampagnenplanung<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>In der heutigen Multi-Channel- und Multi-Device-Landschaft erfordert erfolgreicher Programmatic-Einkauf kanal\u00fcbergreifende Attributionsmodelle und detaillierte Analysen, um das Nutzerverhalten \u00fcber s\u00e4mtliche Touchpoints hinweg nachvollziehen zu k\u00f6nnen. Moderne Demand-Side-Plattformen (DSPs) mit Echtzeit-Reporting erm\u00f6glichen eine kontinuierliche Optimierung im gro\u00dfen Ma\u00dfstab, w\u00e4hrend Dynamic Creative Optimization (DCO) personalisierte Werbemittel passend zum jeweiligen Nutzungskontext ausspielt.<\/p>\n<p>Der Erfolg basiert auf der intelligenten Verkn\u00fcpfung von First-Party- und Third-Party-Daten sowie leistungsf\u00e4higer AdTech. So lassen sich Zielgruppen pr\u00e4ziser ansprechen und Budgets effizient auf die wirkungsvollsten Ma\u00dfnahmen verteilen.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-aedeb5088486648bece6263369711842'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Creative-Entwicklung<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Hochwertige Werbemittel sind entscheidend, um Aufmerksamkeit zu gewinnen, Interaktionen zu f\u00f6rdern und das Vertrauen in Ihre Marke zu st\u00e4rken. Sie bilden die Verbindung zwischen pr\u00e4zisem Targeting und einer konkreten Handlung der Zielgruppe. Durch die Kombination kreativer Exzellenz mit technischer Pr\u00e4zision entwickeln wir Kampagnen, die nicht nur visuell \u00fcberzeugen, sondern auch messbare Performance-Ziele erreichen.<\/p>\n<p>Mithilfe von Dynamic Creative Optimization (DCO) spielen wir personalisierte und kontextrelevante Werbemittel \u00fcber unterschiedlichste Ger\u00e4te und Umfelder aus. Alle Creatives werden responsiv entwickelt und passen sich automatisch an verschiedene Formate, Bildschirmgr\u00f6\u00dfen und Ausrichtungen an, ohne die visuelle Konsistenz oder die Markenidentit\u00e4t zu beeintr\u00e4chtigen.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-1-40b22a2ae91dcbfa8000604da532c5f1'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Kampagnenmanagement &amp; Optimierung<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Unsere Strategie f\u00fcr Kampagnenmanagement und Optimierung nutzt mehrere Plattformen und f\u00fchrende Demand-Side-Plattformen (DSPs) wie The Trade Desk und Google DV360, um auf vielf\u00e4ltige Werbeinventare zuzugreifen und die Reichweite \u00fcber Web, Mobile und Connected TV (CTV) hinweg zu maximieren. Durch die Einbindung sozialer Plattformen wie Facebook und TikTok schaffen wir zus\u00e4tzliche Kontaktpunkte entlang der Customer Journey, w\u00e4hrend Echtzeit-Optimierungen sicherstellen, dass Budgets gezielt in die leistungsst\u00e4rksten Kan\u00e4le und Platzierungen investiert werden.<\/p>\n<p>Ein zentraler Bestandteil unserer Strategie ist das kontinuierliche Testen von Werbemitteln. Mithilfe von A\/B-Tests und multivariaten Tests analysieren wir unterschiedliche Varianten von Anzeigentexten, Visuals und Calls-to-Action \u00fcber verschiedene Zielgruppensegmente hinweg. So identifizieren wir die wirkungsvollsten Kombinationen und steigern die Kampagnenperformance kontinuierlich.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-48  el_after_av_section  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34l52en-12ccce9f3b3c9db654cb22ca606aed87\">\n#top .av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Awareness-Kampagne steigert Markensuchen um 60 %.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Universal Technical Institute:<\/span> Wir integrierten markengerechte Video-Creatives in YouTube-Reichweitenkampagnen, die gezielt M\u00e4nner im Alter von 18 bis 34 Jahren ansprachen. Durch den Einsatz zus\u00e4tzlicher Video-Assets konnten wir die Markenbotschaft einer neuen Zielgruppe n\u00e4herbringen und die Markenbekanntheit deutlich steigern. Die Kampagne erzeugte eine hochwertige Nachfrage, die sich positiv auf das Suchvolumen nach der Marke und die Performance der Brand-Suchanfragen auswirkte.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18425 avia-img-lazy-loading-not-18425\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/uti-welding-background.jpg\" width=\"2000\" height=\"750\" title='uti-welding-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/uti-welding-background.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/uti-welding-background-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/uti-welding-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/uti-welding-background-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/uti-welding-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/uti-welding-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/uti-welding-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><\/div><\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-49  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgtftcp-52279bbbafba3e53549fcf2880de76df\">\n#top .av-slideshow-ui.av-mcgtftcp-52279bbbafba3e53549fcf2880de76df .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-mcgtftcp-52279bbbafba3e53549fcf2880de76df .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgtftcp-52279bbbafba3e53549fcf2880de76df__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgtftcp-52279bbbafba3e53549fcf2880de76df__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgtftcp-52279bbbafba3e53549fcf2880de76df__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgtftcp-52279bbbafba3e53549fcf2880de76df__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgtftcp-52279bbbafba3e53549fcf2880de76df__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgtftcp-52279bbbafba3e53549fcf2880de76df__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgtftcp-52279bbbafba3e53549fcf2880de76df avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgtftcp-52279bbbafba3e53549fcf2880de76df__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgtftcp-52279bbbafba3e53549fcf2880de76df__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Awareness-Kampagne steigert Markensuchen um 60 %.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Universal Technical Institute:<\/span> Wir integrierten markengerechte Video-Creatives in YouTube-Reichweitenkampagnen, die gezielt M\u00e4nner im Alter von 18 bis 34 Jahren ansprachen. Durch den Einsatz zus\u00e4tzlicher Video-Assets konnten wir die Markenbotschaft einer neuen Zielgruppe n\u00e4herbringen und die Markenbekanntheit deutlich steigern. Die Kampagne erzeugte eine hochwertige Nachfrage, die sich positiv auf das Suchvolumen nach der Marke und die Performance der Brand-Suchanfragen auswirkte.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Beratungsgespr\u00e4ch vereinbaren<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-18425 avia-img-lazy-loading-not-18425\"  src=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/uti-welding-background.jpg\" width=\"2000\" height=\"750\" title='uti-welding-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/uti-welding-background.jpg 2000w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/uti-welding-background-300x113.jpg 300w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/uti-welding-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/uti-welding-background-768x288.jpg 768w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/uti-welding-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/uti-welding-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/uti-welding-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-50  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18432'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-9335faf1d0b85dc2fc9c7fb09b641832 av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-51  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>PARTNER<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-lu2ycz6h-2-50aba9776993e62f063719380d6432f9 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/roku-logo-black.png);'><\/span><\/div><div  class='slide-entry av-ov7rml-ccd37ba6b92673ddada139da83ba33c6 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/spotify-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-6e577cab0687bc28728879853fff5f46 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/liveramp-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-46c7fb8006469d028473225ef17ce805 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/google-display-video-360-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-e43cf0cb98e2d0c9e46f8877186d8bb4 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/hulu-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-f67c2596521ea1157a4060db2728c910 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2024\/11\/amazon-dsp-logo-black-1.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-52  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18432'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-53  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-54  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-55  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>WISSENSZENTRUM<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-5f86ade47fddb8de22e1fe542e8fee64\">\n#top .av-special-heading.av-likf239t-5f86ade47fddb8de22e1fe542e8fee64{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-5f86ade47fddb8de22e1fe542e8fee64 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-5f86ade47fddb8de22e1fe542e8fee64 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-5f86ade47fddb8de22e1fe542e8fee64 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-5f86ade47fddb8de22e1fe542e8fee64 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-5f86ade47fddb8de22e1fe542e8fee64 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-5f86ade47fddb8de22e1fe542e8fee64 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-57  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >\u00dcbernehmen Sie die Kontrolle \u00fcber Ihre Branding- und Awareness-Kampagnen.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-58  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-03ad388d35ca8b357b765b707a9ee556\">\n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:20px;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-03ad388d35ca8b357b765b707a9ee556 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Perfektionieren Sie Ihre Programmatic- und Display-Strategie in Ihrem eigenen Tempo. Unser Wissenszentrum bietet Ihnen fundierte Fachbeitr\u00e4ge und kompakte Inhalte, mit denen Sie Ihr Know-how kontinuierlich erweitern und Ihre digitale Marketingstrategie gezielt weiterentwickeln k\u00f6nnen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-152z8kh-62f827c88aba2ce45ef9a30c944f1427 av_one_fifth  avia-builder-el-60  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53\">\n.av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-61  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53'><div class='av-tab-section-tab-title-container avia-tab-title-padding-none' role='tablist'><a href='#webinars' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-av_tab_sub_section-1b4ef5bdd8daf263a824a682b519719e av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2026\/10\/webinar-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>WEBINARS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#blog' data-av-tab-section-title='2' class='av-section-tab-title  av-av_tab_sub_section-ebe4a326f6ce43c9ce8bfd48b5928e86 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2026\/10\/blog-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>BLOG<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#statistics' data-av-tab-section-title='3' class='av-section-tab-title  av-av_tab_sub_section-dd337ee0cd47d632ce2d43628a89aa22 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-3'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2026\/10\/marketing-stats-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>STATISTICS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#neiltv' data-av-tab-section-title='4' class='av-section-tab-title  av-av_tab_sub_section-f24c4228036ab97878a60db457180302 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-4'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/de\/wp-content\/uploads\/sites\/26\/2026\/10\/neil-tv-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>NEILTV<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><\/div><div class='avia-slideshow-arrows av-tabsection-arrow' ><a href='#prev' class='prev-slide av_prev_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide av_next_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:400vw; left:0%;'><span class=\"av_prev_tab_section av_tab_navigation\"><\/span><span class=\"av_next_tab_section av_tab_navigation\"><\/span>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_tab_sub_section-1b4ef5bdd8daf263a824a682b519719e\">\n.av-layout-tab.av-av_tab_sub_section-1b4ef5bdd8daf263a824a682b519719e{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-1b4ef5bdd8daf263a824a682b519719e{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-1b4ef5bdd8daf263a824a682b519719e .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-1' class='av-layout-tab av-av_tab_sub_section-1b4ef5bdd8daf263a824a682b519719e av-animation-delay-container  avia-builder-el-62  el_before_av_tab_sub_section  avia-builder-el-first  av-active-tab-content __av_init_open ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"1\" data-tab-section-id=\"webinars\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_tab_sub_section-ebe4a326f6ce43c9ce8bfd48b5928e86\">\n.av-layout-tab.av-av_tab_sub_section-ebe4a326f6ce43c9ce8bfd48b5928e86{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-ebe4a326f6ce43c9ce8bfd48b5928e86{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-ebe4a326f6ce43c9ce8bfd48b5928e86 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-2' class='av-layout-tab av-av_tab_sub_section-ebe4a326f6ce43c9ce8bfd48b5928e86 av-animation-delay-container  avia-builder-el-64  el_after_av_tab_sub_section  el_before_av_tab_sub_section  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"2\" data-tab-section-id=\"blog\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_tab_sub_section-dd337ee0cd47d632ce2d43628a89aa22\">\n.av-layout-tab.av-av_tab_sub_section-dd337ee0cd47d632ce2d43628a89aa22{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-dd337ee0cd47d632ce2d43628a89aa22{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-dd337ee0cd47d632ce2d43628a89aa22 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-3' class='av-layout-tab av-av_tab_sub_section-dd337ee0cd47d632ce2d43628a89aa22 av-animation-delay-container  avia-builder-el-66  el_after_av_tab_sub_section  el_before_av_tab_sub_section  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"3\" data-tab-section-id=\"statistics\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_tab_sub_section-f24c4228036ab97878a60db457180302\">\n.av-layout-tab.av-av_tab_sub_section-f24c4228036ab97878a60db457180302{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-f24c4228036ab97878a60db457180302{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-f24c4228036ab97878a60db457180302 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-4' class='av-layout-tab av-av_tab_sub_section-f24c4228036ab97878a60db457180302 av-animation-delay-container  avia-builder-el-68  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"4\" data-tab-section-id=\"neiltv\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2uuelzu-d52624085eb4bd825800274d9003c3e4\">\n.avia-section.av-2uuelzu-d52624085eb4bd825800274d9003c3e4{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-2uuelzu-d52624085eb4bd825800274d9003c3e4 main_color avia-section-large avia-no-border-styling  avia-builder-el-70  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18432'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-9td722-5ebecdcdc76e8cd57c24ad4479bd8dda av_four_fifth  avia-builder-el-71  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-20mw8ey-9343394deb915f13204200a0b5e5578c\">\n#top .av_textblock_section.av-20mw8ey-9343394deb915f13204200a0b5e5578c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-20mw8ey-9343394deb915f13204200a0b5e5578c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md9kmij0-a187ded4ec5c3dd98852aadc77e9f51b\">\n#top .av-special-heading.av-md9kmij0-a187ded4ec5c3dd98852aadc77e9f51b{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-md9kmij0-a187ded4ec5c3dd98852aadc77e9f51b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-md9kmij0-a187ded4ec5c3dd98852aadc77e9f51b .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-md9kmij0-a187ded4ec5c3dd98852aadc77e9f51b .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-md9kmij0-a187ded4ec5c3dd98852aadc77e9f51b .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-md9kmij0-a187ded4ec5c3dd98852aadc77e9f51b .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-md9kmij0-a187ded4ec5c3dd98852aadc77e9f51b .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-md9kmij0-a187ded4ec5c3dd98852aadc77e9f51b av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-73  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >H\u00e4ufig gestellte Fragen zu unserem Programmatic- <span class='special_amp'>&amp;<\/span> Display-Prozess und unseren Leistungen.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1j1h5x6-4b8940bb3767397d5cd23f23257a6d55\">\n#top .hr.av-1j1h5x6-4b8940bb3767397d5cd23f23257a6d55{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1j1h5x6-4b8940bb3767397d5cd23f23257a6d55 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1j1h5x6-4b8940bb3767397d5cd23f23257a6d55 hr-custom  avia-builder-el-74  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11209ju-6c3d71022c63b12408af7838b57d459e\">\n#top .hr.hr-invisible.av-11209ju-6c3d71022c63b12408af7838b57d459e{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-11209ju-6c3d71022c63b12408af7838b57d459e hr-invisible  avia-builder-el-75  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12\">\n#top .togglecontainer.av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12 h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12 h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12 h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12 h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12 p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12 h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12 h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12 .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md9kr1a4-b77b7512b1a973aa8461e39272ba3e12 av-elegant-toggle  avia-builder-el-76  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-md9kn5fr-28794ef642ed6169eed6a6ca29d3332a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>Wie stellen Sie sicher, dass Programmatic- und Display-Kampagnen die richtigen Zielgruppen in gro\u00dfem Ma\u00dfstab erreichen?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Wir entwickeln datenbasierte Zielgruppensegmente auf Grundlage Ihrer First-Party-Daten sowie zus\u00e4tzlicher Third-Party-Insights. \u00dcber f\u00fchrende Demand-Side-Plattformen (DSPs) sprechen wir gezielt Nutzer mit der h\u00f6chsten Conversion-Wahrscheinlichkeit an \u2013 darunter kaufbereite Zielgruppen, Lookalike Audiences und Retargeting-Segmente. So maximieren wir die Reichweite und minimieren gleichzeitig unn\u00f6tige Streuverluste.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9ko2qv-1ac59ab0139293bf136982e572a1f526'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>Wie gew\u00e4hrleisten Sie Markensicherheit und eine hohe Sichtbarkeit \u00fcber offene Programmatic-Marktpl\u00e4tze hinweg?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Wir sch\u00fctzen Ihre Marke durch den Einsatz von Pre-Bid-Filtern, Ausschlusslisten f\u00fchrender Anbieter sowie einer sorgf\u00e4ltigen Pr\u00fcfung und Auswahl geeigneter Publisher. Zus\u00e4tzlich definieren wir klare Standards f\u00fcr Viewability und Anzeigenplatzierungen, damit Ihre Werbemittel in hochwertigen Umfeldern f\u00fcr echte Nutzer sichtbar ausgespielt werden. Diese Ma\u00dfnahmen reduzieren Ad Fraud, erh\u00f6hen die Qualit\u00e4t der Auslieferung und sorgen f\u00fcr ein sicheres Werbeumfeld f\u00fcr Ihre Marke.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9kp57z-be151a2b43d37b25a45766fc281c27b9'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>Wie optimieren Sie die Kampagnenperformance w\u00e4hrend der Laufzeit?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Wir analysieren kontinuierlich Leistungskennzahlen wie Viewability, Conversion-Daten und Gebotsperformance und passen Kampagnen in Echtzeit an. Dazu geh\u00f6ren die Verlagerung von Budgets auf besonders erfolgreiche Zielgruppen und Platzierungen, die Optimierung von Werbemitteln sowie die laufende Verfeinerung des Targetings. So stellen wir sicher, dass Ihre Kampagnen dauerhaft effizient arbeiten und ihre Performance kontinuierlich steigern.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9kqc5g-9da3af0c9acc8db04ba9cd670d60bc23'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>Wie integrieren Sie Programmatic- und Display-Kampagnen in Ihre \u00fcbergreifende Marketingstrategie?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Wir verkn\u00fcpfen Programmatic- und Display-Kampagnen mit weiteren Kan\u00e4len wie Paid Search, Paid Social und E-Mail-Marketing. Durch den kanal\u00fcbergreifenden Austausch von Zielgruppensignalen und Performance-Daten sorgen wir f\u00fcr konsistente Markenbotschaften, eine intelligentere Zielgruppenansprache und ein einheitliches Reporting. So wird Programmatic nicht isoliert eingesetzt, sondern als integraler Bestandteil eines ganzheitlichen Marketing-\u00d6kosystems.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rca8t6-3ded16f5ae62c60978362f32d2826813\">\n#top .hr.av-rca8t6-3ded16f5ae62c60978362f32d2826813{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-rca8t6-3ded16f5ae62c60978362f32d2826813 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-rca8t6-3ded16f5ae62c60978362f32d2826813 hr-custom  avia-builder-el-77  el_after_av_toggle_container  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079\">\n.avia-section.av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='npd-footer'  class='avia-section av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079 main_color avia-section-large avia-no-border-styling  avia-builder-el-79  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18432'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-cokix-1cb7a0bb4d1981886bdd8598edf1f2cc av_one_full  avia-builder-el-80  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1lgb-acd7955cfda34dbb250c80b7b7b4d96d\">\n#top .av-special-heading.av-kxpq1lgb-acd7955cfda34dbb250c80b7b7b4d96d{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-kxpq1lgb-acd7955cfda34dbb250c80b7b7b4d96d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxpq1lgb-acd7955cfda34dbb250c80b7b7b4d96d .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-kxpq1lgb-acd7955cfda34dbb250c80b7b7b4d96d .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kxpq1lgb-acd7955cfda34dbb250c80b7b7b4d96d .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-acd7955cfda34dbb250c80b7b7b4d96d .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-acd7955cfda34dbb250c80b7b7b4d96d .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxpq1lgb-acd7955cfda34dbb250c80b7b7b4d96d av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-81  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Sind Sie bereit zu wachsen? <a style=\"text-decoration: underline;\" href=\"#modal\">Lass Sie uns reden!<\/a><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Programmatic- und Display-Werbung bietet Unternehmen skalierbare und kosteneffiziente M\u00f6glichkeiten, ihre Zielgruppen zum richtigen Zeitpunkt und am richtigen Ort zu erreichen. Erfahren Sie mehr!<\/p>\n","protected":false},"author":4,"featured_media":18433,"parent":17839,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-18432","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programmatic- &amp; Display-Strategie und Agenturleistungen. NP Digital Germany<\/title>\n<meta name=\"description\" content=\"Programmatic- und Display-Werbung bietet Unternehmen skalierbare und kosteneffiziente M\u00f6glichkeiten, ihre Zielgruppen zum richtigen Zeitpunkt und am richtigen Ort zu erreichen. 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