{"id":17086,"date":"2024-11-13T19:02:38","date_gmt":"2024-11-14T03:02:38","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=20047"},"modified":"2026-07-24T22:44:16","modified_gmt":"2026-07-24T20:44:16","slug":"optimizacion-de-la-tasa-de-conversion-cro","status":"publish","type":"page","link":"https:\/\/npdigital.com\/es\/soluciones\/optimizacion-de-la-tasa-de-conversion-cro\/","title":{"rendered":"Conversion Rate Optimization"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-0fed8f013ec40c1dd5e778e64c2b6b9b\">\n.avia-section.av-g71os75-0fed8f013ec40c1dd5e778e64c2b6b9b .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/conversion-rate-optimization-background.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-0fed8f013ec40c1dd5e778e64c2b6b9b 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6\">\n#top .hr.hr-invisible.av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6 hr-invisible  avia-builder-el-4  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7oxf8-b61ef0209b6931b5600132c1b931277c\">\n#top .av-special-heading.av-ltz7oxf8-b61ef0209b6931b5600132c1b931277c{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-ltz7oxf8-b61ef0209b6931b5600132c1b931277c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ltz7oxf8-b61ef0209b6931b5600132c1b931277c .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-ltz7oxf8-b61ef0209b6931b5600132c1b931277c .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ltz7oxf8-b61ef0209b6931b5600132c1b931277c .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-b61ef0209b6931b5600132c1b931277c .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-b61ef0209b6931b5600132c1b931277c .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ltz7oxf8-b61ef0209b6931b5600132c1b931277c av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Optimizaci\u00f3n de la Tasa de Conversi\u00f3n (CRO)<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-eb0c332e7e6afb80bc2b1051e20b59e3\">\n#top .hr.av-ltz7mcsn-eb0c332e7e6afb80bc2b1051e20b59e3{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-ltz7mcsn-eb0c332e7e6afb80bc2b1051e20b59e3 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-eb0c332e7e6afb80bc2b1051e20b59e3 hr-custom  avia-builder-el-6  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>La optimizaci\u00f3n de la tasa de conversi\u00f3n (CRO) es una estrategia basada en datos que busca convertir a m\u00e1s visitantes de un sitio web en clientes o lograr cualquier acci\u00f3n deseada dentro de una p\u00e1gina. Al utilizar informaci\u00f3n basada en datos para probar y optimizar elementos como el dise\u00f1o, el contenido y la experiencia del usuario (UX), el CRO mejora la interacci\u00f3n con los usuarios y genera un mayor retorno de la inversi\u00f3n (ROI).<\/p>\n<p>En \u00faltima instancia, optimizar las tasas de conversi\u00f3n permite a las empresas maximizar el valor de su tr\u00e1fico existente, aumentando los ingresos sin necesidad de incrementar la inversi\u00f3n en publicidad.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' 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.avia-icon-circles-icon-6{\ntransform:translate(243px,-55px);\nleft:1%;\ntop:61%;\n}\n.av-icon-circles-container.av-ltz6zrvs-9b29d06e17b0446d4ef3282f1e13984a.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-9b29d06e17b0446d4ef3282f1e13984a .avia-icon-circles-icon-7{\ntransform:translate(195px,155px);\nleft:10%;\ntop:18%;\n}\n.av-icon-circles-container.av-ltz6zrvs-9b29d06e17b0446d4ef3282f1e13984a.avia_start_animation .avia-icon-circles-icon-7{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-9b29d06e17b0446d4ef3282f1e13984a.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-ltz6zrvs-9b29d06e17b0446d4ef3282f1e13984a avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/conversion-rate-optimzation-lady.png' alt='' title='conversion-rate-optimzation-lady'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-6mqtzbx-fb16641eba22791e74663156fb3121c4 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue8aa' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-6mqtzbx-fb16641eba22791e74663156fb3121c4 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Poca capacidad de atenci\u00f3n<\/div><div class=\"icon-description\"><p>Los usuarios suelen decidir en cuesti\u00f3n de segundos si permanecen o abandonan una p\u00e1gina web, por lo que es fundamental captar su atenci\u00f3n r\u00e1pidamente con mensajes claros y elementos visuales atractivos.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-67c8pbx-ee9c2f690757bae5094679d03c5aa885 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8ac' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-67c8pbx-ee9c2f690757bae5094679d03c5aa885 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Preferencia por dispositivos m\u00f3viles<\/div><div class=\"icon-description\"><p>M\u00e1s de la mitad del tr\u00e1fico web mundial proviene de dispositivos m\u00f3viles, por lo que un dise\u00f1o optimizado para m\u00f3viles es esencial para atraer y retener a los usuarios.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-a50bd08425144d2cb8ae0989a79fcacf iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue863' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-a50bd08425144d2cb8ae0989a79fcacf avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Lectura r\u00e1pida del contenido<\/div><div class=\"icon-description\"><p>La mayor\u00eda de los usuarios escanean el contenido en l\u00ednea en lugar de leer cada palabra, por lo que el uso de encabezados, vi\u00f1etas y un lenguaje conciso mejora la legibilidad y la retenci\u00f3n de la informaci\u00f3n.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4-2a0a804f2bdc337064d16fdc8714d1ac iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4-2a0a804f2bdc337064d16fdc8714d1ac avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Influencia de la prueba social<\/div><div class=\"icon-description\"><p>Las rese\u00f1as, los testimonios y las recomendaciones de otros usuarios influyen significativamente en las decisiones de compra, ya que las personas tienden a confiar m\u00e1s en las opiniones de sus pares que en los mensajes de las marcas.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-3-13e0a7c5e139a6c50ab08c6e565560bb iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue8a3' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-3-13e0a7c5e139a6c50ab08c6e565560bb avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Deseo de personalizaci\u00f3n<\/div><div class=\"icon-description\"><p>Los usuarios esperan cada vez m\u00e1s experiencias personalizadas, como recomendaciones adaptadas a sus intereses y ofertas dirigidas, ya que estas pueden aumentar significativamente la interacci\u00f3n y las tasas de conversi\u00f3n.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-39b5345fad355f96652b38fd41c0a38c iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue896' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-39b5345fad355f96652b38fd41c0a38c avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Aversi\u00f3n a la fricci\u00f3n<\/div><div class=\"icon-description\"><p>Cualquier tipo de fricci\u00f3n \u2014como tiempos de carga lentos, formularios complejos o demasiados pasos\u2014 hace que los usuarios abandonen r\u00e1pidamente un sitio web, lo que resalta la importancia de ofrecer interfaces \u00e1giles, intuitivas y f\u00e1ciles de usar.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-2-9da1e6533a46eb733a4457aa81a02bba iconfont av-no-link avia-icon-circles-icon-7' data-icon-circles-icon=\"7\" aria-hidden='true' data-av_icon='\ue826' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-2-9da1e6533a46eb733a4457aa81a02bba avia-icon-circles-icon-text-7' data-icon-circles-text=\"7\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Preferencia por el contenido visual<\/div><div class=\"icon-description\"><p>Los usuarios responden de manera m\u00e1s positiva al contenido visual. Las im\u00e1genes, los videos y las infograf\u00edas suelen superar al texto al captar la atenci\u00f3n y comunicar la informaci\u00f3n de forma m\u00e1s eficaz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907a489-beb17e4e547defced179377b0e308e01\">\n.avia-section.av-m907a489-beb17e4e547defced179377b0e308e01 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/07\/conversion-rate-optimization-background-mobile.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m907a489-beb17e4e547defced179377b0e308e01 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m907a489-beb17e4e547defced179377b0e308e01 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17086'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-63r5yen-faeb45af05fb02e6d2e8d041f94040bb sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-63r5yen-faeb45af05fb02e6d2e8d041f94040bb\">\n.flex_column.av-63r5yen-faeb45af05fb02e6d2e8d041f94040bb{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-63r5yen-faeb45af05fb02e6d2e8d041f94040bb av_one_full  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5muvdn3-2b326cc1a366e69d759b57f87a818e6d\">\n#top .hr.hr-invisible.av-5muvdn3-2b326cc1a366e69d759b57f87a818e6d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5muvdn3-2b326cc1a366e69d759b57f87a818e6d hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907b3j8-8a6e9b5d51beeba4ce034b0cbade2fdd\">\n.avia-image-container.av-m907b3j8-8a6e9b5d51beeba4ce034b0cbade2fdd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m907b3j8-8a6e9b5d51beeba4ce034b0cbade2fdd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m907b3j8-8a6e9b5d51beeba4ce034b0cbade2fdd av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17066 avia-img-lazy-loading-not-17066 avia_image ' src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-60x60.png\" alt='' title='Conversion Rate Optimization Reverse (1)'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-60x60.png 60w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-300x300.png 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-36x36.png 36w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-180x180.png 180w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/Conversion-Rate-Optimization-Reverse-1.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5b1rvpr-e14f7ac99c2ed11d63a578e11732fc64\">\n#top .hr.hr-invisible.av-5b1rvpr-e14f7ac99c2ed11d63a578e11732fc64{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-5b1rvpr-e14f7ac99c2ed11d63a578e11732fc64 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907av5r-7bce7ea535e0a7279602f67f5f67ce5b\">\n#top .av-special-heading.av-m907av5r-7bce7ea535e0a7279602f67f5f67ce5b{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:50px;\n}\nbody .av-special-heading.av-m907av5r-7bce7ea535e0a7279602f67f5f67ce5b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m907av5r-7bce7ea535e0a7279602f67f5f67ce5b .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-m907av5r-7bce7ea535e0a7279602f67f5f67ce5b .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m907av5r-7bce7ea535e0a7279602f67f5f67ce5b .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m907av5r-7bce7ea535e0a7279602f67f5f67ce5b .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m907av5r-7bce7ea535e0a7279602f67f5f67ce5b .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m907av5r-7bce7ea535e0a7279602f67f5f67ce5b av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Optimizaci\u00f3n de la Tasa de Conversi\u00f3n (CRO)<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4nmynrj-c77953ed52d6896e0be2b1c6aba03452\">\n#top .hr.av-4nmynrj-c77953ed52d6896e0be2b1c6aba03452{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-4nmynrj-c77953ed52d6896e0be2b1c6aba03452 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-4nmynrj-c77953ed52d6896e0be2b1c6aba03452 hr-custom  avia-builder-el-16  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4\">\n#top .av_textblock_section.av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>La optimizaci\u00f3n de la tasa de conversi\u00f3n (CRO) es una estrategia basada en datos que busca convertir a m\u00e1s visitantes de un sitio web en clientes o lograr cualquier acci\u00f3n deseada dentro de una p\u00e1gina. Al utilizar informaci\u00f3n basada en datos para probar y optimizar elementos como el dise\u00f1o, el contenido y la experiencia del usuario (UX), el CRO mejora la interacci\u00f3n de los usuarios y genera un mayor retorno de la inversi\u00f3n (ROI).<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lfa5l-78f164426720704e6f09ee02f859fbf4\">\n#top .hr.hr-invisible.av-m90lfa5l-78f164426720704e6f09ee02f859fbf4{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lfa5l-78f164426720704e6f09ee02f859fbf4 hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4jrxy0f-daafa6c410a6cb2cb7dd121bcf564ab5 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72\">\n.av-icon-circles-container.av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72 .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72 .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72 .avia-icon-circles-icon-2{\ntransform:translate(-195px,155px);\nleft:89%;\ntop:18%;\n}\n.av-icon-circles-container.av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72 .avia-icon-circles-icon-3{\ntransform:translate(-243px,-55px);\nleft:98%;\ntop:61%;\n}\n.av-icon-circles-container.av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72 .avia-icon-circles-icon-4{\ntransform:translate(-108px,-225px);\nleft:71%;\ntop:95%;\n}\n.av-icon-circles-container.av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72 .avia-icon-circles-icon-5{\ntransform:translate(108px,-225px);\nleft:28%;\ntop:95%;\n}\n.av-icon-circles-container.av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72 .avia-icon-circles-icon-6{\ntransform:translate(243px,-55px);\nleft:1%;\ntop:61%;\n}\n.av-icon-circles-container.av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72 .avia-icon-circles-icon-7{\ntransform:translate(195px,155px);\nleft:10%;\ntop:18%;\n}\n.av-icon-circles-container.av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72.avia_start_animation .avia-icon-circles-icon-7{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.2s;\n}\n.av-icon-circles-container.av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-40bd4h3-52d48b30ed3f3df331ffc779f25dff72 avia_animate_when_visible  avia-builder-el-20  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/conversion-rate-optimzation-lady.png' alt='' title='conversion-rate-optimzation-lady'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-3bpszaf-acf59b75ca0efd58e28df31c843536b4 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue8aa' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-3bpszaf-acf59b75ca0efd58e28df31c843536b4 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Poca capacidad de atenci\u00f3n<\/div><div class=\"icon-description\"><p>Los usuarios suelen decidir en cuesti\u00f3n de segundos si permanecen o abandonan una p\u00e1gina web, por lo que es fundamental captar su atenci\u00f3n r\u00e1pidamente con mensajes claros y elementos visuales atractivos.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-3082v0n-f098a242323525036af4b31e75f0ab6b iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8ac' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-3082v0n-f098a242323525036af4b31e75f0ab6b avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Preferencia por dispositivos m\u00f3viles<\/div><div class=\"icon-description\"><p>M\u00e1s de la mitad del tr\u00e1fico web mundial proviene de dispositivos m\u00f3viles, por lo que un dise\u00f1o optimizado para m\u00f3viles es esencial para atraer y retener a los usuarios.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2gvfk2v-34cfb5667ea5ed4b476307d26dcf1b45 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue863' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2gvfk2v-34cfb5667ea5ed4b476307d26dcf1b45 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Lectura r\u00e1pida del contenido<\/div><div class=\"icon-description\"><p>La mayor\u00eda de los usuarios escanean el contenido en l\u00ednea en lugar de leer cada palabra, por lo que el uso de encabezados, vi\u00f1etas y un lenguaje conciso mejora la legibilidad y la retenci\u00f3n de la informaci\u00f3n.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1x6gkx3-91926328328f80a17b337a8c0d6900e5 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1x6gkx3-91926328328f80a17b337a8c0d6900e5 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Influencia de la prueba social<\/div><div class=\"icon-description\"><p>Las rese\u00f1as, los testimonios y las recomendaciones de otros usuarios influyen significativamente en las decisiones de compra, ya que las personas tienden a confiar m\u00e1s en las opiniones de sus pares que en los mensajes de las marcas.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1rabu2v-1c6d2a4de74ec498fecab09f9967ebc5 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue8a3' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1rabu2v-1c6d2a4de74ec498fecab09f9967ebc5 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Deseo de personalizaci\u00f3n<\/div><div class=\"icon-description\"><p>Los usuarios esperan cada vez m\u00e1s experiencias personalizadas, como recomendaciones adaptadas a sus intereses y ofertas dirigidas, ya que estas pueden aumentar significativamente la interacci\u00f3n y las tasas de conversi\u00f3n.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-4ybp53-f66b06a1f8ce653ac26afd4f1d6ba760 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue896' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-4ybp53-f66b06a1f8ce653ac26afd4f1d6ba760 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Aversi\u00f3n a la fricci\u00f3n<\/div><div class=\"icon-description\"><p>Cualquier tipo de fricci\u00f3n \u2014como tiempos de carga lentos, formularios complejos o demasiados pasos\u2014 hace que los usuarios abandonen r\u00e1pidamente un sitio web, lo que resalta la importancia de ofrecer interfaces \u00e1giles, intuitivas y f\u00e1ciles de usar.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-s394g7-44d596e4d7aee0a83d0c3474e983766f iconfont av-no-link avia-icon-circles-icon-7' data-icon-circles-icon=\"7\" aria-hidden='true' data-av_icon='\ue826' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-s394g7-44d596e4d7aee0a83d0c3474e983766f avia-icon-circles-icon-text-7' data-icon-circles-text=\"7\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Preferencia por el contenido visual<\/div><div class=\"icon-description\"><p>Los usuarios responden de manera m\u00e1s positiva al contenido visual. Las im\u00e1genes, los videos y las infograf\u00edas suelen superar al texto al captar la atenci\u00f3n y comunicar la informaci\u00f3n de forma m\u00e1s eficaz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-89ed9e0c6a269d0787eef3556e1f0e8c\">\n#top .avia-animated-number.av-2u49pr-89ed9e0c6a269d0787eef3556e1f0e8c .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-89ed9e0c6a269d0787eef3556e1f0e8c .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-89ed9e0c6a269d0787eef3556e1f0e8c av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"55\" data-start_from=\"0\">55<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de los especialistas en marketing afirman que encontrar leads que conviertan es uno de los mayores desaf\u00edos del marketing.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-3ed4f96df76999ac70524acd648afecb\">\n#top .avia-animated-number.av-lije2nqk-3ed4f96df76999ac70524acd648afecb .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-3ed4f96df76999ac70524acd648afecb .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-3ed4f96df76999ac70524acd648afecb av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"94\" data-start_from=\"0\">94<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de quienes est\u00e1n comenzando con las pruebas de CRO no priorizan sus experimentos de manera objetiva.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-c5ee55453858b84ca2eea2552185d159\">\n#top .avia-animated-number.av-lije2hy9-c5ee55453858b84ca2eea2552185d159 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-c5ee55453858b84ca2eea2552185d159 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-c5ee55453858b84ca2eea2552185d159 av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"80\" data-start_from=\"0\">80<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de todas las empresas que implementan CRO no recopilan datos cualitativos.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-ce9aae30dfae9fc6617909d580e91b30\">\n#top .avia-animated-number.av-lije2bai-ce9aae30dfae9fc6617909d580e91b30 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-ce9aae30dfae9fc6617909d580e91b30 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-ce9aae30dfae9fc6617909d580e91b30 av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"81\" data-start_from=\"0\">81<\/span><span class=\"avia-no-number\">% <\/span><\/strong><div class=\"avia-animated-number-content\"><p>de todas las pruebas de CRO realizadas en un sitio web son pruebas A\/B simples.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17086'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>ENFOQUE DE CRO<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-256010089fcf2f4d8d24676ba75b0df1\">\n#top .av-special-heading.av-5uvt0hp-256010089fcf2f4d8d24676ba75b0df1{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-256010089fcf2f4d8d24676ba75b0df1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-256010089fcf2f4d8d24676ba75b0df1 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-256010089fcf2f4d8d24676ba75b0df1 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-256010089fcf2f4d8d24676ba75b0df1 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-256010089fcf2f4d8d24676ba75b0df1 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-256010089fcf2f4d8d24676ba75b0df1 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-256010089fcf2f4d8d24676ba75b0df1 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Un enfoque integral para optimizar el rendimiento de p\u00e1ginas y sitios web.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-61daf25069f6e6c40358b8036cd269f4\">\n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:20px;\ncolor:#000000;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Aumentamos las tasas de conversi\u00f3n de nuestros clientes y reducimos los costos de adquisici\u00f3n mediante programas de pruebas m\u00e1s efectivos. Desarrollamos mejores estrategias, marcos de trabajo, procesos y conocimientos especializados para optimizar el rendimiento de los activos digitales.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-37  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-c324ceb87455bf3345bbba4689fe3588 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue843' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Desarrolla un plan.<\/h4><\/header><div class='av-milestone-content'><p>Creamos una hoja de ruta de pruebas estrat\u00e9gica y priorizada para maximizar el impacto y minimizar el esfuerzo.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-ed86b455a3e40a74ca7ed17331de3320 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue845' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Ejecuci\u00f3n impecable.<\/h4><\/header><div class='av-milestone-content'><p>Lideramos todo el proceso de pruebas A\/B de principio a fin: dise\u00f1o, implementaci\u00f3n, an\u00e1lisis de datos, formulaci\u00f3n de hip\u00f3tesis, recomendaciones y selecci\u00f3n de KPI.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-9ab2710e147d4ff5680d915fd90f6741 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Gestiona y analiza.<\/h4><\/header><div class='av-milestone-content'><p>Gestionamos programas de CRO para generar informaci\u00f3n valiosa sobre el comportamiento de los clientes y maximizar las tasas de conversi\u00f3n.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-203979f10c2d555810efb8aa8dd7b133 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8de' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Formula hip\u00f3tesis y optimiza.<\/h4><\/header><div class='av-milestone-content'><p>Proporcionamos recomendaciones estrat\u00e9gicas para determinar la significancia estad\u00edstica en los distintos segmentos de audiencia, asesorando sobre metodolog\u00edas, dise\u00f1o de experimentos y la duraci\u00f3n o el tama\u00f1o de muestra necesarios para cada prueba.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8tbbdga-aef6ac67907b5d2cf50ea78abdb99681\">\n#top .hr.hr-invisible.av-m8tbbdga-aef6ac67907b5d2cf50ea78abdb99681{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m8tbbdga-aef6ac67907b5d2cf50ea78abdb99681 hr-invisible  avia-builder-el-38  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>NUESTRA FILOSOF\u00cdA<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72\">\n#top .hr.hr-invisible.av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front{\nbackground-color:#ffffff;\nborder-style:dotted;\nborder-width:1px 1px 1px 1px;\nborder-color:#dadada;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper 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.avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-41  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6a6df4c034fef' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-7563de8ed7bc4145fa93c4d204c1ae78'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Storytelling para la conversi\u00f3n<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Maximiza el potencial de todos tus activos digitales para impulsar la interacci\u00f3n y el crecimiento.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Tratamos cada imagen y cada video como una microhistoria capaz de captar la atenci\u00f3n de los usuarios y convertirlos en clientes para toda la vida.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-9d07ffef06cd534bb9c8d7a9d205dcc3'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Identificaci\u00f3n de oportunidades<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Aprovecha los datos para descubrir las razones detr\u00e1s del comportamiento de los usuarios y entender el \u201cpor qu\u00e9\u201d de sus acciones.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Analizamos los datos durante y despu\u00e9s de las pruebas creativas para comprender mejor qu\u00e9 genera mayor impacto (y por qu\u00e9), adem\u00e1s de identificar oportunidades de mejora en los creativos y en las comunidades.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-70c10495fc4ad2e51fafe8fa2543b73b'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Optimizaci\u00f3n iterativa<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Optimiza elementos individuales de una sola variable para aislar y medir su impacto.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>La optimizaci\u00f3n iterativa de elementos individuales permite una mejora continua en todo tu portafolio de activos digitales, maximizando el rendimiento de tu embudo de conversi\u00f3n.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-602669e5be343d4a4fe8d57dc45c43c7'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Elementos de conversi\u00f3n<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Dise\u00f1a y optimiza cada etapa del recorrido para ofrecer la mejor experiencia de conversi\u00f3n.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Optimizamos los elementos de dise\u00f1o y conversi\u00f3n para alinear la experiencia del usuario (UX) con el recorrido de conversi\u00f3n m\u00e1s efectivo. Perfeccionamos continuamente nuestras hip\u00f3tesis y revisamos el proceso creativo para optimizar cada ciclo de pruebas.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-42  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17086'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-43  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-44  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:7,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 110.083333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Mapa de superposici\u00f3n<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Analiza en detalle las m\u00e9tricas de clics de elementos espec\u00edficos.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17069 avia-img-lazy-loading-not-17069\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/overlap.png\" width=\"1200\" height=\"1321\" title='overlap' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/overlap.png 1200w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/overlap-273x300.png 273w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/overlap-936x1030.png 936w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/overlap-768x845.png 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/overlap-640x705.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Mapas de confeti<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Obt\u00e9n una visi\u00f3n precisa de cada clic individual.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17070 avia-img-lazy-loading-not-17070\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/confetti.png\" width=\"1200\" height=\"1321\" title='confetti' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/confetti.png 1200w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/confetti-273x300.png 273w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/confetti-936x1030.png 936w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/confetti-768x845.png 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/confetti-640x705.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__2  slide-3 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Mapas de clics<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Descubre qu\u00e9 elementos generan la mayor interacci\u00f3n.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17071 avia-img-lazy-loading-not-17071\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/clickmap.png\" width=\"1200\" height=\"1321\" title='clickmap' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/clickmap.png 1200w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/clickmap-273x300.png 273w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/clickmap-936x1030.png 936w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/clickmap-768x845.png 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/clickmap-640x705.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__3  slide-4 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__3 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Mapas de desplazamiento<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Descubre hasta d\u00f3nde se desplazan los visitantes en tu p\u00e1gina.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17072 avia-img-lazy-loading-not-17072\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/scroll-map.png\" width=\"1200\" height=\"1321\" title='scroll-map' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/scroll-map.png 1200w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/scroll-map-273x300.png 273w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/scroll-map-936x1030.png 936w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/scroll-map-768x845.png 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/scroll-map-640x705.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-45  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>ESTRATEGIA Y EJECUCI\u00d3N DE CRO<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-6caa5adda0a905f9f19dc0ffd6d433b0\">\n#top .av-special-heading.av-kxppuxez-6caa5adda0a905f9f19dc0ffd6d433b0{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-6caa5adda0a905f9f19dc0ffd6d433b0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-6caa5adda0a905f9f19dc0ffd6d433b0 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-6caa5adda0a905f9f19dc0ffd6d433b0 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-6caa5adda0a905f9f19dc0ffd6d433b0 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-6caa5adda0a905f9f19dc0ffd6d433b0 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-6caa5adda0a905f9f19dc0ffd6d433b0 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-6caa5adda0a905f9f19dc0ffd6d433b0 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-47  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Comprende el comportamiento de los usuarios, prueba, optimiza y maximiza las conversiones.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-48  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-49  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-84ef70505e9a233a0b8d12febad75921'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Auditor\u00eda de CRO y UX<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Comenzamos con un an\u00e1lisis integral de datos, evaluando las m\u00e9tricas del sitio para identificar d\u00f3nde abandonan los usuarios y qu\u00e9 p\u00e1ginas o elementos presentan un rendimiento inferior. A continuaci\u00f3n, analizamos el comportamiento de los usuarios mediante herramientas como mapas de calor, grabaciones de sesiones y encuestas, que nos permiten comprender c\u00f3mo interact\u00faan con el sitio y en qu\u00e9 puntos existe fricci\u00f3n. Tras identificar los principales obst\u00e1culos, nuestra auditor\u00eda descubre oportunidades de optimizaci\u00f3n, como redise\u00f1ar la estructura de las p\u00e1ginas, mejorar los mensajes o perfeccionar la experiencia en dispositivos m\u00f3viles.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-6df9b162714eb1f0daddfd8503aa0a05'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>An\u00e1lisis del comportamiento de los usuarios<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"49\" data-end=\"453\">Analizamos c\u00f3mo interact\u00faan los visitantes con los diferentes elementos de cada p\u00e1gina web para comprender mejor sus preferencias, puntos de fricci\u00f3n y motivaciones. Este an\u00e1lisis examina los patrones de clics, la profundidad de desplazamiento, el tiempo de permanencia en las p\u00e1ginas y los recorridos de navegaci\u00f3n para identificar d\u00f3nde los usuarios interact\u00faan m\u00e1s o en qu\u00e9 momento abandonan el sitio.<\/p>\n<p data-start=\"455\" data-end=\"738\" data-is-last-node=\"\" data-is-only-node=\"\">Utilizamos mapas de calor y grabaciones de sesiones para obtener una representaci\u00f3n visual de las interacciones de los usuarios, mientras que las herramientas de anal\u00edtica revelan tendencias relacionadas con las fuentes de tr\u00e1fico, las tasas de rebote y los recorridos de conversi\u00f3n.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-7d3aa95e224979172e72fa3c045596f4'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Pruebas A\/B<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Comenzamos definiendo un objetivo claro, como aumentar las conversiones o mejorar la interacci\u00f3n de los usuarios, e identificamos el elemento espec\u00edfico que se pondr\u00e1 a prueba, como un llamado a la acci\u00f3n (CTA), un titular o una variaci\u00f3n en el dise\u00f1o.<\/p>\n<p>A continuaci\u00f3n, formulamos una hip\u00f3tesis basada en los datos obtenidos previamente, prediciendo c\u00f3mo ese cambio influir\u00e1 en el objetivo establecido. Despu\u00e9s, creamos dos versiones de la experiencia y seleccionamos la audiencia objetivo. Ejecutamos la prueba durante un per\u00edodo con significancia estad\u00edstica, mientras medimos las interacciones de los usuarios para evaluar el rendimiento de cada versi\u00f3n.<\/p>\n<p>Una vez recopilados suficientes datos, analizamos los resultados para determinar si la variaci\u00f3n gener\u00f3 una mejora significativa respecto a la versi\u00f3n de control. Si la prueba resulta exitosa, implementamos la variaci\u00f3n de forma permanente y continuamos el proceso con nuevas pruebas para seguir optimizando la experiencia del usuario (UX).<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-fc5f3988ca5b5997d012d40d35c27445'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Desarrollo de landing pages<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Dise\u00f1amos landing pages optimizadas espec\u00edficamente para impulsar las conversiones, priorizando la claridad, la relevancia y la simplicidad. Nuestras p\u00e1ginas incluyen un titular claro y convincente que comunica el valor de inmediato, junto con contenido centrado en los beneficios que conecta con las necesidades y los puntos de dolor de la audiencia objetivo.<\/p>\n<p>Combinamos elementos visuales atractivos, mensajes concisos y un \u00fanico llamado a la acci\u00f3n (CTA) destacado para guiar a los usuarios hacia la acci\u00f3n deseada sin distracciones. Adem\u00e1s, incorporamos se\u00f1ales de confianza, como testimonios, rese\u00f1as o insignias, para fortalecer la credibilidad y aumentar la confianza del usuario.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. 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.av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__3 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Un aumento del 31 % en las conversiones gracias a pruebas A\/B de prototipos de p\u00e1gina.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Citrix:<\/span> Realizamos una auditor\u00eda de experiencia de usuario (UX), estableciendo la base para dise\u00f1ar nuevas versiones de las p\u00e1ginas de listado de productos (PLP). Posteriormente, desarrollamos ocho prototipos, cada uno con m\u00faltiples elementos para evaluar mediante pruebas A\/B. El proyecto super\u00f3 las expectativas del cliente, se complet\u00f3 antes de lo previsto y gener\u00f3 un backlog de ideas de pruebas para seguir optimizando el rendimiento una vez finalizado el proyecto.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17073 avia-img-lazy-loading-not-17073\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background.jpg\" width=\"2000\" height=\"750\" title='citrix-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background.jpg 2000w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Una serie de bienvenida optimizada aument\u00f3 los ingresos del flujo de trabajo en un 42 %.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">modkat:<\/span> Al redise\u00f1ar la serie de bienvenida para destacar mejor sus ofertas y llamados a la acci\u00f3n, logramos un aumento significativo en las tasas de apertura, las tasas de clics y los ingresos. La incorporaci\u00f3n de un bot\u00f3n de compra visible por encima del primer pliegue, junto con un dise\u00f1o m\u00e1s limpio, menos texto y mayor espacio en blanco, mejor\u00f3 la experiencia del usuario (UX) y redujo las barreras para la conversi\u00f3n.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17074 avia-img-lazy-loading-not-17074\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background.jpg\" width=\"2000\" height=\"750\" title='modkak-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background.jpg 2000w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2  slide-3 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La optimizaci\u00f3n del mensaje de valor gener\u00f3 un incremento del 4,3 % en la tasa de transacciones.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Western Union:<\/span> Reorganizamos el contenido de la p\u00e1gina de inicio debajo de la secci\u00f3n principal (hero) para destacar un bloque de valor \u201c\u00bfPor qu\u00e9 Western Union?\u201d, desplazando el contenido secundario por debajo del primer pliegue. A partir de ah\u00ed, incorporamos mensajes de valor despu\u00e9s del CTA para fomentar una mayor interacci\u00f3n y probamos diferentes propuestas de valor mediante una lista de \u00edconos para identificar las que generaban el mejor rendimiento.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17075 avia-img-lazy-loading-not-17075\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background.jpg\" width=\"2000\" height=\"750\" title='wu-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background.jpg 2000w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__3  slide-4 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__3 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La relevancia entre el anuncio y la p\u00e1gina de destino gener\u00f3 un aumento del 48 % en la tasa de registro del tr\u00e1fico de b\u00fasqueda pagada.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Shippo:<\/span> Creamos una versi\u00f3n de la p\u00e1gina de inicio espec\u00edficamente para el tr\u00e1fico de b\u00fasqueda pagada e iniciamos un ciclo continuo de pruebas durante ocho meses. Comenzamos probando distintas variaciones de titulares y del texto de la secci\u00f3n principal (hero) para identificar la propuesta de valor m\u00e1s efectiva. Posteriormente, optimizamos el resto de la p\u00e1gina mediante pruebas de eliminaci\u00f3n e incorporaci\u00f3n de contenido. Descubrimos que eliminar los llamados a la acci\u00f3n (CTA) innecesarios y otros enlaces secundarios fue un factor clave para aumentar significativamente la tasa de registros.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17076 avia-img-lazy-loading-not-17076\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/shippo-background.jpg\" width=\"2000\" height=\"750\" title='shippo-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/shippo-background.jpg 2000w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/shippo-background-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/shippo-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/shippo-background-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/shippo-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/shippo-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/shippo-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div><\/p>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-51  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85\">\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top 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.av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__3 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0  slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Un aumento del 31 % en las conversiones gracias a pruebas A\/B de prototipos de p\u00e1gina.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Citrix:<\/span> Realizamos una auditor\u00eda de experiencia de usuario (UX), estableciendo la base para dise\u00f1ar nuevas versiones de las p\u00e1ginas de listado de productos (PLP). Posteriormente, desarrollamos ocho prototipos, cada uno con m\u00faltiples elementos para evaluar mediante pruebas A\/B. El proyecto super\u00f3 las expectativas del cliente, se complet\u00f3 antes de lo previsto y gener\u00f3 un backlog de ideas de pruebas para seguir optimizando el rendimiento una vez finalizado el proyecto.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17073 avia-img-lazy-loading-not-17073\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background.jpg\" width=\"2000\" height=\"750\" title='citrix-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background.jpg 2000w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__1  slide-2 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Una serie de bienvenida optimizada aument\u00f3 los ingresos del flujo de trabajo en un 42 %.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">modkat:<\/span> Al redise\u00f1ar la serie de bienvenida para destacar mejor sus ofertas y llamados a la acci\u00f3n, logramos un aumento significativo en las tasas de apertura, las tasas de clics y los ingresos. La incorporaci\u00f3n de un bot\u00f3n de compra visible por encima del primer pliegue, junto con un dise\u00f1o m\u00e1s limpio, menos texto y mayor espacio en blanco, mejor\u00f3 la experiencia del usuario (UX) y redujo las barreras para la conversi\u00f3n.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17074 avia-img-lazy-loading-not-17074\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background.jpg\" width=\"2000\" height=\"750\" title='modkak-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background.jpg 2000w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__2  slide-3 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__2 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La optimizaci\u00f3n del mensaje de valor gener\u00f3 un incremento del 4,3 % en la tasa de transacciones.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Western Union:<\/span> Reorganizamos el contenido de la p\u00e1gina de inicio debajo de la secci\u00f3n principal (hero) para destacar un bloque de valor \u201c\u00bfPor qu\u00e9 Western Union?\u201d, desplazando el contenido secundario por debajo del primer pliegue. A partir de ah\u00ed, incorporamos mensajes de valor despu\u00e9s del CTA para fomentar una mayor interacci\u00f3n y probamos diferentes propuestas de valor mediante una lista de \u00edconos para identificar las que generaban el mejor rendimiento.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17075 avia-img-lazy-loading-not-17075\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background.jpg\" width=\"2000\" height=\"750\" title='wu-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background.jpg 2000w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__3  slide-4 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__3 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La relevancia entre el anuncio y la p\u00e1gina de destino gener\u00f3 un aumento del 48 % en la tasa de registro del tr\u00e1fico de b\u00fasqueda pagada.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Shippo:<\/span> Creamos una versi\u00f3n de la p\u00e1gina de inicio espec\u00edficamente para el tr\u00e1fico de b\u00fasqueda pagada e iniciamos un ciclo continuo de pruebas durante ocho meses. Comenzamos probando distintas variaciones de titulares y del texto de la secci\u00f3n principal (hero) para identificar la propuesta de valor m\u00e1s efectiva. Posteriormente, optimizamos el resto de la p\u00e1gina mediante pruebas de eliminaci\u00f3n e incorporaci\u00f3n de contenido.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17076 avia-img-lazy-loading-not-17076\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/shippo-background.jpg\" width=\"2000\" height=\"750\" title='shippo-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/shippo-background.jpg 2000w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/shippo-background-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/shippo-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/shippo-background-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/shippo-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/shippo-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/shippo-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-52  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17086'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-3f402c5f2280475a1120021b1369b4bf av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-53  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>SOCIOS<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-ov7rml-49bb00eafc54d93b77e01db2796c245c flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/crazzy-egg-logo-2-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-1ff4fe723467d3621a748bea949facb9 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/hotjar-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-a26c9298ced5f836fe9d1633e745492a flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/cxl-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-33a7daa385568f42df5e91bd77cb4810 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/optimizely-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-8dfb9243e7d56d813ec84baf86a8406a flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/vwo-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-4c0a4ce3d5aa221ba495c3601592eefa flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/figma-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-56847be385ef983ee17b7918a1490bce\">\n.avia-section.av-lim166rt-56847be385ef983ee17b7918a1490bce .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-lim166rt-56847be385ef983ee17b7918a1490bce main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-54  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17086'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-55  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-129ephj-1483cb1a5ede686eceec13d27e09d9e7 av_one_fifth  avia-builder-el-56  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-57  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CENTRO DE APRENDIZAJE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-fc95a3b22b79f42f124bb8f2fbfbed09\">\n#top .av-special-heading.av-likf239t-fc95a3b22b79f42f124bb8f2fbfbed09{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-fc95a3b22b79f42f124bb8f2fbfbed09 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-fc95a3b22b79f42f124bb8f2fbfbed09 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-fc95a3b22b79f42f124bb8f2fbfbed09 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-fc95a3b22b79f42f124bb8f2fbfbed09 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-fc95a3b22b79f42f124bb8f2fbfbed09 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-fc95a3b22b79f42f124bb8f2fbfbed09 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-59  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Toma el control de tus conversiones.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-60  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-03ad388d35ca8b357b765b707a9ee556\">\n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:20px;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-03ad388d35ca8b357b765b707a9ee556 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Domina la optimizaci\u00f3n de la tasa de conversi\u00f3n (CRO) a tu propio ritmo. 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id=\"style-css-av-2k7kt8h-356de9f71aff816b322ddafc836b2d83\">\n.flex_column.av-2k7kt8h-356de9f71aff816b322ddafc836b2d83{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-2k7kt8h-356de9f71aff816b322ddafc836b2d83 av_one_third  avia-builder-el-81  el_after_av_one_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><div  class='avia-video av-ud228x-43abaf3fc185ddafd1c2fafbf0f8500d avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/VV9CbXUdVRw?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Top 5 Digital Marketing Trends For 2024\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/VV9CbXUdVRw?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ayrep-35884e4ee09329114f1950cb9db84f08\">\n#top .hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-3ayrep-35884e4ee09329114f1950cb9db84f08 hr-custom  avia-builder-el-94  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4j3xkb9-dbe66b76323fbfd551c9847747c91cbd\">\n.av-layout-tab.av-m4j3xkb9-dbe66b76323fbfd551c9847747c91cbd{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 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id=\"style-css-av-3dlblan-81d510b48ade4e9d765edbe4dfdd3cd0\">\n.avia-section.av-3dlblan-81d510b48ade4e9d765edbe4dfdd3cd0{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-3dlblan-81d510b48ade4e9d765edbe4dfdd3cd0 main_color avia-section-large avia-no-border-styling  avia-builder-el-98  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17086'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2uxss33-37163e8fbdd5ef9b8d89c68c8a25f8c2 av_four_fifth  avia-builder-el-99  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-90ddu7-fa057020c049d6434313dc27ab5019cc\">\n#top .av_textblock_section.av-90ddu7-fa057020c049d6434313dc27ab5019cc .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-90ddu7-fa057020c049d6434313dc27ab5019cc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26bgrtb-406e849df911b5c6ffd7b5ce0f9d512d\">\n#top .av-special-heading.av-26bgrtb-406e849df911b5c6ffd7b5ce0f9d512d{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-26bgrtb-406e849df911b5c6ffd7b5ce0f9d512d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-26bgrtb-406e849df911b5c6ffd7b5ce0f9d512d .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-26bgrtb-406e849df911b5c6ffd7b5ce0f9d512d .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-26bgrtb-406e849df911b5c6ffd7b5ce0f9d512d .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-26bgrtb-406e849df911b5c6ffd7b5ce0f9d512d .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-26bgrtb-406e849df911b5c6ffd7b5ce0f9d512d .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-26bgrtb-406e849df911b5c6ffd7b5ce0f9d512d av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-101  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Preguntas frecuentes sobre nuestro proceso y capacidades de optimizaci\u00f3n de la tasa de conversi\u00f3n (CRO).<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ktcz2n-1a2a4155341837d02dc483f6df003269\">\n#top .hr.av-1ktcz2n-1a2a4155341837d02dc483f6df003269{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1ktcz2n-1a2a4155341837d02dc483f6df003269 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1ktcz2n-1a2a4155341837d02dc483f6df003269 hr-custom  avia-builder-el-102  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12dgien-6a1239cd996c903d2d89205984b55759\">\n#top 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.toggle_icon, #top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 av-elegant-toggle  avia-builder-el-104  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-md7zwm5p-1770111d01f2748b3caedde8055db0c5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>\u00bfC\u00f3mo sus iniciativas de CRO aumentar\u00e1n las conversiones sin incrementar la inversi\u00f3n en adquisici\u00f3n de tr\u00e1fico?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nuestro enfoque de CRO se basa en maximizar el valor del tr\u00e1fico existente mediante una optimizaci\u00f3n basada en datos, reduciendo los costos de adquisici\u00f3n mientras aumentamos las conversiones. Analizamos el comportamiento de los usuarios, mapas de calor, grabaciones de sesiones y encuestas para identificar puntos de fricci\u00f3n. A partir de esos hallazgos, implementamos pruebas A\/B dirigidas sobre elementos de dise\u00f1o, mensajes y experiencia del usuario (UX) para mejorar las tasas de conversi\u00f3n sin necesidad de aumentar la inversi\u00f3n publicitaria.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md7zxkik-6398501b3d9fb6c7100d10e4034830cc'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>\u00bfPueden explicar el proceso estructurado que siguen para definir y validar las pruebas de CRO?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Seguimos una metodolog\u00eda integral basada en el m\u00e9todo cient\u00edfico:<\/p>\n<ol>\n<li>Definimos un objetivo claro (por ejemplo, aumentar los clics en un CTA) e identificamos el elemento que se pondr\u00e1 a prueba.<\/li>\n<li>Formulamos una hip\u00f3tesis basada en el an\u00e1lisis del comportamiento y los conocimientos obtenidos sobre los usuarios.<\/li>\n<li>Dise\u00f1amos y ejecutamos pruebas A\/B o multivariadas utilizando m\u00e9todos estad\u00edsticos rigurosos, que incluyen segmentaci\u00f3n de audiencias, c\u00e1lculo del tama\u00f1o de la muestra y validaci\u00f3n de la significancia estad\u00edstica de cada variante.<\/li>\n<li>Analizamos los resultados, extraemos conclusiones accionables y aplicamos mejoras de forma iterativa para escalar el rendimiento de las conversiones.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md7zyorf-23f47bc0931d38fffd645ec6f9aec83f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>\u00bfC\u00f3mo descubren el \u201cpor qu\u00e9\u201d detr\u00e1s del bajo rendimiento de una p\u00e1gina o de determinados elementos?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Vamos m\u00e1s all\u00e1 de las m\u00e9tricas de rendimiento para identificar las causas reales del comportamiento de los usuarios. Utilizamos mapas de calor para analizar d\u00f3nde hacen clic o d\u00f3nde se detienen, grabaciones de sesiones para visualizar sus recorridos dentro del sitio y encuestas en la p\u00e1gina para recopilar informaci\u00f3n cualitativa directamente de los usuarios. Esta combinaci\u00f3n de datos cuantitativos y cualitativos nos permite desarrollar estrategias de optimizaci\u00f3n basadas en el comportamiento, las motivaciones y las necesidades reales de los usuarios.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md7zzpce-60728b08397997f81a2da1d7f80d1829'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>\u00bfC\u00f3mo integran el CRO dentro de una estrategia de crecimiento y lo alinean con el ecosistema tecnol\u00f3gico?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nuestro enfoque de CRO forma parte de un marco integral de anal\u00edtica y crecimiento. Auditamos todo el recorrido del usuario, alineamos las pruebas de CRO con los objetivos generales de anal\u00edtica y paneles de control, y garantizamos una implementaci\u00f3n correcta del etiquetado y la captura de datos. 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