{"id":17098,"date":"2025-03-28T12:11:50","date_gmt":"2025-03-28T19:11:50","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=21626"},"modified":"2026-08-15T03:39:34","modified_gmt":"2026-08-15T01:39:34","slug":"experiencia-de-usuario","status":"publish","type":"page","link":"https:\/\/npdigital.com\/es\/soluciones\/experiencia-de-usuario\/","title":{"rendered":"User Experience"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-3f6eb3fcce117ba9668682beb10f5206\">\n.avia-section.av-g71os75-3f6eb3fcce117ba9668682beb10f5206 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/user-experience-background.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-3f6eb3fcce117ba9668682beb10f5206 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.special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ltz7oxf8-63c47275fe3dfc24eddc8b19fbc52b33 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-63c47275fe3dfc24eddc8b19fbc52b33 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-63c47275fe3dfc24eddc8b19fbc52b33 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ltz7oxf8-63c47275fe3dfc24eddc8b19fbc52b33 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Agencia UX <span class='special_amp'>&amp;<\/span> Experiencia de Usuario<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Hoy en d\u00eda, los usuarios esperan sitios web intuitivos, responsivos en cualquier dispositivo y dise\u00f1ados de forma profesional para reflejar el cuidado y la calidad de una marca. Nuestro equipo de especialistas en UX sigue estos principios fundamentales para garantizar que tu sitio web gu\u00ede a los usuarios de manera fluida a lo largo de todo el recorrido del cliente. Una experiencia de usuario bien optimizada no solo incrementa el engagement, sino que tambi\u00e9n mejora las conversiones, fortalece la lealtad de los clientes y eleva la percepci\u00f3n de la marca.<\/p>\n<p>Dise\u00f1amos la mejor experiencia posible para tus usuarios, trabajando al mismo tiempo dentro de sistemas y frameworks que resultan pr\u00e1cticos y eficientes para los equipos de desarrollo.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' 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.avia-icon-circles-icon-6{\ntransform:translate(243px,-55px);\nleft:1%;\ntop:61%;\n}\n.av-icon-circles-container.av-3vuslui-1ee290d67987babcc5b7872e0d884a1f.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-3vuslui-1ee290d67987babcc5b7872e0d884a1f .avia-icon-circles-icon-7{\ntransform:translate(195px,155px);\nleft:10%;\ntop:18%;\n}\n.av-icon-circles-container.av-3vuslui-1ee290d67987babcc5b7872e0d884a1f.avia_start_animation .avia-icon-circles-icon-7{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.2s;\n}\n.av-icon-circles-container.av-3vuslui-1ee290d67987babcc5b7872e0d884a1f.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-3vuslui-1ee290d67987babcc5b7872e0d884a1f avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/marketplace-shopper.png' alt='' title='marketplace-shopper'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-3iq8v0a-533ef52ac48402cd9a08b6e5effeb091 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue8aa' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-3iq8v0a-533ef52ac48402cd9a08b6e5effeb091 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Prioriza la velocidad de carga<\/div><div class=\"icon-description\"><p>Los usuarios esperan que las p\u00e1ginas carguen en menos de 3 segundos. Optimiza las im\u00e1genes, utiliza mecanismos de cach\u00e9 y minimiza los scripts innecesarios para mantener tu sitio web r\u00e1pido y funcionando de manera eficiente.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-ajkau2-f69d0ad2bc0fdc3e85b541e85396e819 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8ac' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-ajkau2-f69d0ad2bc0fdc3e85b541e85396e819 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Garantiza una experiencia responsiva en dispositivos m\u00f3viles<\/div><div class=\"icon-description\"><p>Dado que m\u00e1s de la mitad del tr\u00e1fico web proviene de dispositivos m\u00f3viles, tu sitio debe ser completamente responsivo y adaptarse de forma fluida a diferentes tama\u00f1os de pantalla.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2mlwrwa-3be9a2ba78dd7dd8c3b3e808a03ea0b8 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue845' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2mlwrwa-3be9a2ba78dd7dd8c3b3e808a03ea0b8 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Utiliza una navegaci\u00f3n intuitiva<\/div><div class=\"icon-description\"><p>Mant\u00e9n los men\u00fas claros y sencillos, con categor\u00edas organizadas de forma l\u00f3gica. Una barra de navegaci\u00f3n fija y una arquitectura del sitio bien estructurada mejoran la accesibilidad y facilitan la navegaci\u00f3n.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-266ac2i-2535d2a9671ddfbbeef9cc9f73fb8a25 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue840' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-266ac2i-2535d2a9671ddfbbeef9cc9f73fb8a25 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Mant\u00e9n un dise\u00f1o y una identidad de marca consistentes<\/div><div class=\"icon-description\"><p>Utiliza una paleta de colores, tipograf\u00edas y dise\u00f1os uniformes para crear una experiencia coherente, atractiva y alineada con la identidad de tu marca.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5fan3u-34f38116a3c490b6dcc9d91671aa8847 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue84b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5fan3u-34f38116a3c490b6dcc9d91671aa8847 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Haz que el contenido sea f\u00e1cil de leer y escanear<\/div><div class=\"icon-description\"><p>Utiliza p\u00e1rrafos cortos, listas con vi\u00f1etas y encabezados para ayudar a los usuarios a encontrar r\u00e1pidamente la informaci\u00f3n que necesitan. Evita los bloques de texto largos y densos.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-161mrx6-9ddcb3488d39d8a2def78677d2bc5a4e iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue83e' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-161mrx6-9ddcb3488d39d8a2def78677d2bc5a4e avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Implementa llamadas a la acci\u00f3n (CTA) efectivas<\/div><div class=\"icon-description\"><p>Los botones y enlaces deben ser claros, orientados a la acci\u00f3n y visualmente destacados para guiar a los usuarios hacia las acciones m\u00e1s importantes, como \"Reg\u00edstrate\" o \"M\u00e1s informaci\u00f3n\".<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-lak21m-0f23f6b7205161130753a29e62a0c946 iconfont av-no-link avia-icon-circles-icon-7' data-icon-circles-icon=\"7\" aria-hidden='true' data-av_icon='\ue826' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-lak21m-0f23f6b7205161130753a29e62a0c946 avia-icon-circles-icon-text-7' data-icon-circles-text=\"7\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Garantiza la accesibilidad<\/div><div class=\"icon-description\"><p>Sigue las pautas de accesibilidad WCAG, utiliza texto alternativo (alt text) para las im\u00e1genes, habilita la navegaci\u00f3n mediante teclado y emplea colores con alto contraste para ofrecer una experiencia inclusiva a las personas con discapacidad.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907ga8v-c11d5294146a1aebf138063b0f6e5cf2\">\n.avia-section.av-m907ga8v-c11d5294146a1aebf138063b0f6e5cf2 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/07\/user-experience-background-mobile.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m907ga8v-c11d5294146a1aebf138063b0f6e5cf2 .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m907ga8v-c11d5294146a1aebf138063b0f6e5cf2 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17098'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5pi0hbu-e8af6fcc27840580379fd584aae87afa sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5pi0hbu-e8af6fcc27840580379fd584aae87afa\">\n.flex_column.av-5pi0hbu-e8af6fcc27840580379fd584aae87afa{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-5pi0hbu-e8af6fcc27840580379fd584aae87afa av_one_full  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-53rc1h6-990da7ba24932fafe3f47d29c25c5818\">\n#top .hr.hr-invisible.av-53rc1h6-990da7ba24932fafe3f47d29c25c5818{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-53rc1h6-990da7ba24932fafe3f47d29c25c5818 hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907h3hx-a5b949fca6733eff63ffa742fbf483fc\">\n.avia-image-container.av-m907h3hx-a5b949fca6733eff63ffa742fbf483fc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m907h3hx-a5b949fca6733eff63ffa742fbf483fc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m907h3hx-a5b949fca6733eff63ffa742fbf483fc av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17089 avia-img-lazy-loading-not-17089 avia_image ' src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/UserExperience_Reverse-60x60.png\" alt='' title='UserExperience_Reverse'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/UserExperience_Reverse-60x60.png 60w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/UserExperience_Reverse-300x300.png 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/UserExperience_Reverse-36x36.png 36w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/UserExperience_Reverse-180x180.png 180w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/UserExperience_Reverse.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-50wvc9m-c296c93f4fdf946a661fc033f0f014ae\">\n#top .hr.hr-invisible.av-50wvc9m-c296c93f4fdf946a661fc033f0f014ae{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-50wvc9m-c296c93f4fdf946a661fc033f0f014ae hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907gx8u-aea221736ca9dadb64abc9992e7caec0\">\n#top .av-special-heading.av-m907gx8u-aea221736ca9dadb64abc9992e7caec0{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-m907gx8u-aea221736ca9dadb64abc9992e7caec0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m907gx8u-aea221736ca9dadb64abc9992e7caec0 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-m907gx8u-aea221736ca9dadb64abc9992e7caec0 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m907gx8u-aea221736ca9dadb64abc9992e7caec0 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m907gx8u-aea221736ca9dadb64abc9992e7caec0 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m907gx8u-aea221736ca9dadb64abc9992e7caec0 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m907gx8u-aea221736ca9dadb64abc9992e7caec0 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Agencia UX <span class='special_amp'>&amp;<\/span> Experiencia de Usuario<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907h9jj-4a4d9cd2b6cec389bef3df2b60b60532\">\n#top .hr.hr-invisible.av-m907h9jj-4a4d9cd2b6cec389bef3df2b60b60532{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m907h9jj-4a4d9cd2b6cec389bef3df2b60b60532 hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907gnqe-11d2fcc52e40342089c2880cf38bce57\">\n#top .av_textblock_section.av-m907gnqe-11d2fcc52e40342089c2880cf38bce57 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m907gnqe-11d2fcc52e40342089c2880cf38bce57 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m907gnqe-11d2fcc52e40342089c2880cf38bce57 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m907gnqe-11d2fcc52e40342089c2880cf38bce57 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Hoy en d\u00eda, los usuarios esperan sitios web intuitivos, responsivos en cualquier dispositivo y dise\u00f1ados de forma profesional para reflejar el cuidado y la calidad de una marca. Nuestro equipo de especialistas en UX sigue estos principios fundamentales para garantizar que tu sitio web gu\u00ede a los usuarios de manera fluida a lo largo de todo el recorrido del cliente.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lhzga-f7a4b5b162018a887c1e78e0f439b55e\">\n#top .hr.hr-invisible.av-m90lhzga-f7a4b5b162018a887c1e78e0f439b55e{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lhzga-f7a4b5b162018a887c1e78e0f439b55e hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-f6g3p6-60a61cb274c1beb46a6f0907a13592d4 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb\">\n.av-icon-circles-container.av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb .avia-icon-circles-icon-2{\ntransform:translate(-195px,155px);\nleft:89%;\ntop:18%;\n}\n.av-icon-circles-container.av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb .avia-icon-circles-icon-3{\ntransform:translate(-243px,-55px);\nleft:98%;\ntop:61%;\n}\n.av-icon-circles-container.av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb .avia-icon-circles-icon-4{\ntransform:translate(-108px,-225px);\nleft:71%;\ntop:95%;\n}\n.av-icon-circles-container.av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb .avia-icon-circles-icon-5{\ntransform:translate(108px,-225px);\nleft:28%;\ntop:95%;\n}\n.av-icon-circles-container.av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb .avia-icon-circles-icon-6{\ntransform:translate(243px,-55px);\nleft:1%;\ntop:61%;\n}\n.av-icon-circles-container.av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb .avia-icon-circles-icon-7{\ntransform:translate(195px,155px);\nleft:10%;\ntop:18%;\n}\n.av-icon-circles-container.av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb.avia_start_animation .avia-icon-circles-icon-7{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.2s;\n}\n.av-icon-circles-container.av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-3zsfjqx-373a92510cb7184147a6c04cb3b69ecb avia_animate_when_visible  avia-builder-el-20  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/marketplace-shopper.png' alt='' title='marketplace-shopper'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-3f74qft-c563eed81134cdd88af9c9bb319b9aca iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue8aa' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-3f74qft-c563eed81134cdd88af9c9bb319b9aca avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Prioriza la velocidad de carga<\/div><div class=\"icon-description\"><p>Los usuarios esperan que las p\u00e1ginas carguen en menos de 3 segundos. Optimiza las im\u00e1genes, utiliza mecanismos de cach\u00e9 y minimiza los scripts innecesarios para mantener tu sitio web r\u00e1pido y funcionando de manera eficiente.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2tdtzix-d565e4ec07c1785084da6d64662c976f iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8ac' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2tdtzix-d565e4ec07c1785084da6d64662c976f avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Garantiza una experiencia responsiva en dispositivos m\u00f3viles<\/div><div class=\"icon-description\"><p>Dado que m\u00e1s de la mitad del tr\u00e1fico web proviene de dispositivos m\u00f3viles, tu sitio debe ser completamente responsivo y adaptarse de forma fluida a diferentes tama\u00f1os de pantalla.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2ib3zp5-ef7f407f2b5f687fa0a2f7091913924e iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue845' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2ib3zp5-ef7f407f2b5f687fa0a2f7091913924e avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Utiliza una navegaci\u00f3n intuitiva<\/div><div class=\"icon-description\"><p>Mant\u00e9n los men\u00fas claros y sencillos, con categor\u00edas organizadas de forma l\u00f3gica. Una barra de navegaci\u00f3n fija y una arquitectura del sitio bien estructurada mejoran la accesibilidad y facilitan la navegaci\u00f3n.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-28q7kyh-c20f45859e44e45da2cd4e47d96515c2 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue840' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-28q7kyh-c20f45859e44e45da2cd4e47d96515c2 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Mant\u00e9n un dise\u00f1o y una identidad de marca consistentes<\/div><div class=\"icon-description\"><p>Utiliza una paleta de colores, tipograf\u00edas y dise\u00f1os uniformes para crear una experiencia coherente, atractiva y alineada con la identidad de tu marca.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1qdekmx-520217c07884ec6a3a64509b36d06d16 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue84b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1qdekmx-520217c07884ec6a3a64509b36d06d16 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Haz que el contenido sea f\u00e1cil de leer y escanear<\/div><div class=\"icon-description\"><p>Utiliza p\u00e1rrafos cortos, listas con vi\u00f1etas y encabezados para ayudar a los usuarios a encontrar r\u00e1pidamente la informaci\u00f3n que necesitan. Evita los bloques de texto largos y densos.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1bbsjmh-28c0acef5c830af12e0e6c7820199742 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue83e' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1bbsjmh-28c0acef5c830af12e0e6c7820199742 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Implementa llamadas a la acci\u00f3n (CTA) efectivas<\/div><div class=\"icon-description\"><p>Los botones y enlaces deben ser claros, orientados a la acci\u00f3n y visualmente destacados para guiar a los usuarios hacia las acciones m\u00e1s importantes, como \"Reg\u00edstrate\" o \"M\u00e1s informaci\u00f3n\".<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-35hlo9-54c9dc59c106c32e80212aaf4194298d iconfont av-no-link avia-icon-circles-icon-7' data-icon-circles-icon=\"7\" aria-hidden='true' data-av_icon='\ue826' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-35hlo9-54c9dc59c106c32e80212aaf4194298d avia-icon-circles-icon-text-7' data-icon-circles-text=\"7\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Garantiza la accesibilidad<\/div><div class=\"icon-description\"><p>Sigue las pautas de accesibilidad WCAG, utiliza texto alternativo (alt text) para las im\u00e1genes, habilita la navegaci\u00f3n mediante teclado y emplea colores con alto contraste para ofrecer una experiencia inclusiva a las personas con discapacidad.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-0beef60b60261de5ae525fe9ef637b78\">\n#top .avia-animated-number.av-2u49pr-0beef60b60261de5ae525fe9ef637b78 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-0beef60b60261de5ae525fe9ef637b78 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-0beef60b60261de5ae525fe9ef637b78 av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"75\" data-start_from=\"0\">75<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de los visitantes que ingresan por primera vez a un sitio web basan por completo su percepci\u00f3n de credibilidad en la primera impresi\u00f3n que les genera su dise\u00f1o.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-7da24835654bd0d69966692db0b8f69f\">\n#top .avia-animated-number.av-lije2nqk-7da24835654bd0d69966692db0b8f69f .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-7da24835654bd0d69966692db0b8f69f .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-7da24835654bd0d69966692db0b8f69f av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"80\" data-start_from=\"0\">80<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de los errores de producci\u00f3n pueden prevenirse cuando los equipos de UX dise\u00f1an y crean prototipos de nuevas p\u00e1ginas antes de que los desarrolladores las implementen.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-337047c4e81fee159747ce6acd9b739d\">\n#top .avia-animated-number.av-lije2hy9-337047c4e81fee159747ce6acd9b739d .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-337047c4e81fee159747ce6acd9b739d .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-337047c4e81fee159747ce6acd9b739d av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"73\" data-start_from=\"0\">73<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de los usuarios abandonar\u00e1n un sitio web que no ofrezca una experiencia responsiva en distintos dispositivos.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-86e0c3cec84da814771c3fbd8c8b05aa\">\n#top .avia-animated-number.av-lije2bai-86e0c3cec84da814771c3fbd8c8b05aa .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-86e0c3cec84da814771c3fbd8c8b05aa .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-86e0c3cec84da814771c3fbd8c8b05aa av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"60\" data-start_from=\"0\">60<\/span><span class=\"avia-no-number\"> % <\/span><\/strong><div class=\"avia-animated-number-content\"><p>de los compradores en l\u00ednea consideran que la facilidad de uso es la caracter\u00edstica de dise\u00f1o m\u00e1s importante al realizar compras por internet.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17098'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>ENFOQUE DE EXPERIENCIA DE USUARIO<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-4b68bb23c6ca629f8ed3f95af36f4a01\">\n#top .av-special-heading.av-5uvt0hp-4b68bb23c6ca629f8ed3f95af36f4a01{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-4b68bb23c6ca629f8ed3f95af36f4a01 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-4b68bb23c6ca629f8ed3f95af36f4a01 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-4b68bb23c6ca629f8ed3f95af36f4a01 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-4b68bb23c6ca629f8ed3f95af36f4a01 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-4b68bb23c6ca629f8ed3f95af36f4a01 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-4b68bb23c6ca629f8ed3f95af36f4a01 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-4b68bb23c6ca629f8ed3f95af36f4a01 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Una estrategia de UX dise\u00f1ada para mejorar la satisfacci\u00f3n del usuario e impulsar el \u00e9xito del negocio.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-61daf25069f6e6c40358b8036cd269f4\">\n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:20px;\ncolor:#000000;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Adoptamos un enfoque de dise\u00f1o web centrado en el usuario y basado en datos, considerando cuidadosamente el tiempo y el esfuerzo que requiere el equipo de desarrollo para llevar cada propuesta a la realidad. Ese equilibrio entre usabilidad, dise\u00f1o y desarrollo front-end es lo que distingue nuestros servicios de experiencia de usuario (UX).<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-37  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-a4df2f25a4a220cd7c6d3c2f5c4be58b av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Investigaci\u00f3n e insights de usuarios<\/h4><\/header><div class='av-milestone-content'><p>Comprender a tu audiencia es el primer paso. Analizamos el comportamiento de los usuarios mediante mapas de calor (heatmaps), grabaciones de sesiones, encuestas y la recopilaci\u00f3n de comentarios para obtener informaci\u00f3n valiosa que impulse mejores experiencias.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-e49502e2012bb9d85925034751f5cf92 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue86d' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Wireframing y prototipado<\/h4><\/header><div class='av-milestone-content'><p>Antes del desarrollo, creamos prototipos interactivos que trazan el recorrido del usuario, garantizando una estructura clara y una experiencia fluida en cada interacci\u00f3n.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-4234d4c269234052f6b0f3d639869ca1 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Mejoras de UX y dise\u00f1o<\/h4><\/header><div class='av-milestone-content'><p>Dise\u00f1amos interfaces intuitivas con dise\u00f1os responsivos y optimizados para dispositivos m\u00f3viles, llamadas a la acci\u00f3n (CTA) claras y una navegaci\u00f3n sencilla que facilita la experiencia del usuario.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-51910481187b175cf854d95285b63174 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8a8' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Pruebas de usabilidad y optimizaci\u00f3n<\/h4><\/header><div class='av-milestone-content'><p>A trav\u00e9s de pruebas A\/B y la retroalimentaci\u00f3n de los usuarios, refinamos y optimizamos continuamente la experiencia para maximizar el rendimiento.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8s3eq4z-44089b62235b00cb4722302817206003\">\n#top .hr.hr-invisible.av-m8s3eq4z-44089b62235b00cb4722302817206003{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-m8s3eq4z-44089b62235b00cb4722302817206003 hr-invisible  avia-builder-el-38  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\"><strong>NUESTRA FILOSOF\u00cdA<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3\">\n#top .hr.hr-invisible.av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front{\nbackground-color:#ffffff;\nborder-style:dotted;\nborder-width:1px 1px 1px 1px;\nborder-color:#dadada;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_title{\nfont-size:25px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_subtitle{\nfont-size:16px;\ncolor:#aaaaaa;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback{\nfont-size:18px;\nbackground-color:#ff5e29;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-41  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6aa25a26e4a65' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-f26fe721e06b50c5eab150dadd81a0c6'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Usabilidad<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Un sitio web debe ser f\u00e1cil de navegar, intuitivo y funcional.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Los usuarios deben poder alcanzar sus objetivos con el menor esfuerzo y la menor confusi\u00f3n posible. Esto incluye una navegaci\u00f3n clara, tiempos de carga r\u00e1pidos y una experiencia optimizada para dispositivos m\u00f3viles.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-8ecbc47f022db0b42154193ada37622b'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Accesibilidad<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Los sitios web deben dise\u00f1arse para brindar una experiencia inclusiva a todos los usuarios, incluidas las personas con discapacidad.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Seguir las pautas WCAG, incorporar texto alternativo (alt text) para las im\u00e1genes, habilitar la navegaci\u00f3n mediante teclado y utilizar elementos visuales con alto contraste garantiza una experiencia m\u00e1s accesible.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-fa19635a379913abada58ee2fcf516e2'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Deseabilidad<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>El sitio web debe ser visualmente atractivo y generar una conexi\u00f3n emocional con los usuarios.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Un dise\u00f1o bien ejecutado, una identidad de marca consistente y elementos visuales atractivos ayudan a crear una experiencia memorable que motive a los usuarios a regresar.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-40648fbd8004f70e255671ec5988285a'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Credibilidad<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Los usuarios necesitan confiar en el sitio web; esa confianza es fundamental para fortalecer la marca.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>La informaci\u00f3n clara y transparente, las conexiones seguras (SSL), un dise\u00f1o profesional y la prueba social (testimonios, rese\u00f1as y certificaciones) ayudan a generar credibilidad y brindan a los usuarios la confianza necesaria para interactuar con tu marca.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-42  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17098'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-43  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' 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data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:7,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Cumplimiento de Accesibilidad<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Escanea tu sitio web para detectar problemas de accesibilidad y mantener el cumplimiento de la ADA.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17092 avia-img-lazy-loading-not-17092\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/accessibility-scaled.jpg\" width=\"1920\" height=\"2560\" title='accessibility' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/accessibility-scaled.jpg 1920w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/accessibility-225x300.jpg 225w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/accessibility-773x1030.jpg 773w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/accessibility-768x1024.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/accessibility-1152x1536.jpg 1152w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/accessibility-1536x2048.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/accessibility-1125x1500.jpg 1125w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/accessibility-529x705.jpg 529w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >An\u00e1lisis de mapas de calor (Heatmaps)<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Cuantifica el nivel de interacci\u00f3n de los usuarios con cada elemento de tu sitio web.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17093 avia-img-lazy-loading-not-17093\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/confetti-scaled.jpg\" width=\"1920\" height=\"2560\" title='confetti' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/confetti-scaled.jpg 1920w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/confetti-225x300.jpg 225w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/confetti-773x1030.jpg 773w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/confetti-768x1024.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/confetti-1152x1536.jpg 1152w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/confetti-1536x2048.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/confetti-1125x1500.jpg 1125w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/confetti-529x705.jpg 529w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__2  slide-3 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Dise\u00f1os responsivos<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Aplica las mejores pr\u00e1cticas desde el dise\u00f1o hasta el desarrollo.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17094 avia-img-lazy-loading-not-17094\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/mockups-scaled.jpg\" width=\"1843\" height=\"2560\" title='mockups' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/mockups-scaled.jpg 1843w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/mockups-216x300.jpg 216w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/mockups-742x1030.jpg 742w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/mockups-768x1067.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/mockups-1106x1536.jpg 1106w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/mockups-1475x2048.jpg 1475w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/mockups-1080x1500.jpg 1080w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/mockups-508x705.jpg 508w\" sizes=\"(max-width: 1843px) 100vw, 1843px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__3  slide-4 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__3 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Reportes de profundidad de desplazamiento<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Observa el porcentaje de usuarios que recorren una p\u00e1gina hasta el final.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17095 avia-img-lazy-loading-not-17095\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/scrollmap-scaled.jpg\" width=\"1920\" height=\"2560\" title='scrollmap' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/scrollmap-scaled.jpg 1920w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/scrollmap-225x300.jpg 225w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/scrollmap-773x1030.jpg 773w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/scrollmap-768x1024.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/scrollmap-1152x1536.jpg 1152w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/scrollmap-1536x2048.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/scrollmap-1125x1500.jpg 1125w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/scrollmap-529x705.jpg 529w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-45  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>ESTRATEGIA Y EJECUCI\u00d3N DE UX<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-d746a0fa2870ff9b3567f3b073d47827\">\n#top .av-special-heading.av-kxppuxez-d746a0fa2870ff9b3567f3b073d47827{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-d746a0fa2870ff9b3567f3b073d47827 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-d746a0fa2870ff9b3567f3b073d47827 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-d746a0fa2870ff9b3567f3b073d47827 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-d746a0fa2870ff9b3567f3b073d47827 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-d746a0fa2870ff9b3567f3b073d47827 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-d746a0fa2870ff9b3567f3b073d47827 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-d746a0fa2870ff9b3567f3b073d47827 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-47  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Mejora la usabilidad, la accesibilidad y el nivel de interacci\u00f3n en todas las plataformas.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-48  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-49  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-dfb7b2dbe936787048c14bb47accd1be'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Auditor\u00edas de UX<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Aunque la IA sigue acaparando los titulares, hay una verdad que siempre permanecer\u00e1: los problemas centrados en las personas requieren soluciones centradas en las personas. Nuestro equipo de especialistas en UX realiza una evaluaci\u00f3n pr\u00e1ctica de tu sitio web y compara cada p\u00e1gina con nuestra biblioteca propietaria de mejores pr\u00e1cticas de experiencia de usuario y pautas de accesibilidad web.<\/p>\n<p>Despu\u00e9s, damos el siguiente paso ayud\u00e1ndote a priorizar el nivel de esfuerzo que requiere cada recomendaci\u00f3n para generar el mayor impacto. Esto permite que tu equipo aborde de forma sistem\u00e1tica los problemas que producir\u00e1n los resultados m\u00e1s significativos.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-c048c0fc804520e5c536dd74cb0e3aca'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>An\u00e1lisis de mapas de calor (Heatmaps)<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>\u00bfAlguna vez te has preguntado hasta d\u00f3nde se desplazan los usuarios en una p\u00e1gina? \u00bfO cu\u00e1ntos clics reciben los botones de llamada a la acci\u00f3n (CTA) en la secci\u00f3n principal (hero)? \u00bfQu\u00e9 porcentaje de clics obtienen elementos interactivos como filtros, men\u00fas desplegables (accordion), carruseles de im\u00e1genes o campos de formularios?<\/p>\n<p>Te mostramos c\u00f3mo los usuarios reales interact\u00faan con tu sitio web. Deja de depender \u00fanicamente de las hojas de c\u00e1lculo y obt\u00e9n una perspectiva visual de los elementos que m\u00e1s atraen la atenci\u00f3n de tus visitantes. Combinado con las auditor\u00edas de UX, nuestro an\u00e1lisis de mapas de calor te proporciona los datos de interacci\u00f3n que necesitas para tomar decisiones estrat\u00e9gicas de dise\u00f1o web.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-13ba6eb8ef1ec47ce6356a48c3fa0c5f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Dise\u00f1os responsivos<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>La experiencia de usuario va mucho m\u00e1s all\u00e1 de gr\u00e1ficos llamativos e \u00edconos coloridos. Se trata de ofrecer una experiencia intuitiva y atractiva para cualquier usuario, en cualquier dispositivo.<\/p>\n<p>Y no nos detenemos ah\u00ed. Nuestro equipo de UX dise\u00f1a pensando en el desarrollo. Al aprovechar frameworks compartidos entre dise\u00f1o y desarrollo, creamos prototipos realistas que se ven y se sienten como un sitio web funcional, mientras entregamos recursos optimizados para que los desarrolladores puedan convertirlos en c\u00f3digo de forma eficiente.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-5923abcb4c3fe31eed9b5b319652f00a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Pruebas con usuarios<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>La pr\u00e1ctica lleva a la perfecci\u00f3n, y las pruebas con usuarios permiten descubrir problemas que de otro modo pasar\u00edan desapercibidos. Facilitamos esta valiosa retroalimentaci\u00f3n entre los usuarios finales y los equipos de desarrollo mediante cuestionarios, entrevistas y pruebas completas de tareas de principio a fin.<\/p>\n<p>Recopilamos comentarios directamente de usuarios reales desde las primeras etapas del proceso de desarrollo, lo que permite tomar mejores decisiones de dise\u00f1o y reducir el riesgo de costosos redise\u00f1os despu\u00e9s del lanzamiento. Al realizar pruebas con usuarios durante todo el ciclo de desarrollo, te ayudamos a crear un sitio web que satisfaga las necesidades y expectativas de tus usuarios desde el primer d\u00eda.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-2-dbb7ed1ca6cc0ee21bc681ae3190fc93'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>Transferencia al equipo de desarrollo<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Los dise\u00f1adores de UX tienen mucho m\u00e1s en com\u00fan con los desarrolladores web que con los dise\u00f1adores gr\u00e1ficos. Deben considerar aspectos como la experiencia en dispositivos m\u00f3viles y de escritorio, espaciados y m\u00e1rgenes, tokens y componentes de dise\u00f1o, interacciones del usuario, accesibilidad y usabilidad. Mejorar la experiencia del usuario requiere una colaboraci\u00f3n estrecha y eficaz entre dise\u00f1adores y desarrolladores.<\/p>\n<p>Los dise\u00f1adores y desarrolladores trabajan con flujos y herramientas diferentes. Un sistema de dise\u00f1o s\u00f3lido y una biblioteca de componentes bien estructurada hacen que el trabajo del desarrollador front-end sea m\u00e1s eficiente. Del mismo modo, un dise\u00f1ador que comprende la estructura sem\u00e1ntica de un sitio web est\u00e1 mejor preparado para colaborar y mantener conversaciones productivas con el equipo de desarrollo.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-1-6bf1719c12b11de41d4cbac2dc56215d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>Reportes y an\u00e1lisis<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>El dise\u00f1o y el an\u00e1lisis de datos rara vez se consideran en conjunto, pero en NP Digital nuestro equipo de UX se asegura de que cada recomendaci\u00f3n de dise\u00f1o est\u00e9 respaldada por datos reales de los usuarios. Desde el porcentaje de clics en los men\u00fas de navegaci\u00f3n secundaria, el volumen de usuarios que recorren una p\u00e1gina hasta el final, o la cantidad de problemas identificados por incumplimiento de las Pautas de Accesibilidad para el Contenido Web (WCAG 2.1), nuestros especialistas en UX te proporcionan la informaci\u00f3n necesaria para medir el rendimiento de tus iniciativas y tomar decisiones basadas en datos.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-50  el_after_av_section  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34l52en-12ccce9f3b3c9db654cb22ca606aed87\">\n#top .av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >31% de incremento en las conversiones gracias a pruebas A\/B de prototipos de p\u00e1ginas.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Citrix:<\/span> Realizamos una auditor\u00eda de UX que sirvi\u00f3 como base para dise\u00f1ar nuevos layouts de p\u00e1ginas de listado de productos (PLP). Posteriormente, desarrollamos ocho prototipos, cada uno con m\u00faltiples elementos para evaluar mediante pruebas A\/B. El proyecto super\u00f3 las expectativas del cliente, se complet\u00f3 antes de lo previsto y dej\u00f3 una s\u00f3lida lista de ideas para continuar realizando pruebas una vez finalizado el proyecto.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17073 avia-img-lazy-loading-not-17073\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background.jpg\" width=\"2000\" height=\"750\" title='citrix-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background.jpg 2000w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Una serie de bienvenida optimizada aument\u00f3 los ingresos del flujo automatizado en un 42%.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">modkat:<\/span> Al redise\u00f1ar la serie de bienvenida para destacar mejor la propuesta de valor y las llamadas a la acci\u00f3n (CTA), logramos un incremento significativo en las tasas de apertura, las tasas de clics y los ingresos. La incorporaci\u00f3n de un bot\u00f3n de compra visible desde el primer vistazo (above the fold), junto con un dise\u00f1o m\u00e1s limpio, menos texto y mayor uso de espacios en blanco, mejor\u00f3 la experiencia del usuario y redujo la fricci\u00f3n para impulsar la conversi\u00f3n.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17074 avia-img-lazy-loading-not-17074\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background.jpg\" width=\"2000\" height=\"750\" title='modkak-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background.jpg 2000w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2  slide-3 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La optimizaci\u00f3n de la propuesta de valor gener\u00f3 un aumento del 4.3% en la tasa de transacciones.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Western Union:<\/span> Reorganizamos el contenido de la p\u00e1gina de inicio debajo de la secci\u00f3n principal (hero) para destacar un bloque de \u00ab\u00bfPor qu\u00e9 Western Union?\u00bb, desplazando el contenido secundario por debajo del primer pliegue de la p\u00e1gina (below the fold). Adem\u00e1s, incorporamos mensajes de valor despu\u00e9s de la llamada a la acci\u00f3n (CTA) para fomentar la interacci\u00f3n y probamos diferentes propuestas de valor mediante una lista de \u00edconos para identificar las m\u00e1s efectivas.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17075 avia-img-lazy-loading-not-17075\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background.jpg\" width=\"2000\" height=\"750\" title='wu-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background.jpg 2000w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div><\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-51  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgsw77v-05e6beffc90c7638966f9530d379dc66\">\n#top .av-slideshow-ui.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow 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.avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgsw77v-05e6beffc90c7638966f9530d379dc66 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__0  slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >31% de incremento en las conversiones gracias a las pruebas A\/B de prototipos de p\u00e1ginas.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Citrix:<\/span> Realizamos una auditor\u00eda de UX que sirvi\u00f3 como base para el dise\u00f1o de nuevos layouts de p\u00e1ginas de listado de productos (PLP). Posteriormente, desarrollamos ocho prototipos, cada uno con m\u00faltiples elementos para evaluar mediante pruebas A\/B. El proyecto super\u00f3 las expectativas del cliente, se complet\u00f3 antes de lo previsto y dej\u00f3 una s\u00f3lida lista de ideas para continuar realizando pruebas y optimizaciones una vez finalizado el proyecto.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17073 avia-img-lazy-loading-not-17073\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background.jpg\" width=\"2000\" height=\"750\" title='citrix-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background.jpg 2000w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/citrix-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1  slide-2 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Una serie de bienvenida optimizada increment\u00f3 los ingresos del flujo automatizado en un 42%.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">modkat:<\/span> Al redise\u00f1ar la serie de bienvenida para destacar mejor la propuesta de valor y las llamadas a la acci\u00f3n (CTA), logramos un aumento significativo en las tasas de apertura, las tasas de clics y los ingresos. La incorporaci\u00f3n de un bot\u00f3n de compra visible desde el primer vistazo (above the fold), junto con un dise\u00f1o m\u00e1s limpio, menos texto y mayor uso de espacios en blanco, mejor\u00f3 la experiencia del usuario y redujo la fricci\u00f3n para facilitar la conversi\u00f3n.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17074 avia-img-lazy-loading-not-17074\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background.jpg\" width=\"2000\" height=\"750\" title='modkak-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background.jpg 2000w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/modkak-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2  slide-3 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La optimizaci\u00f3n de los mensajes de valor aument\u00f3 la tasa de transacciones en un 4.3%.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Western Union:<\/span> Reorganizamos el contenido de la p\u00e1gina de inicio debajo de la secci\u00f3n principal (hero) para destacar un bloque de \u00ab\u00bfPor qu\u00e9 Western Union?\u00bb, desplazando el contenido secundario m\u00e1s abajo en la p\u00e1gina. Adem\u00e1s, incorporamos mensajes de valor despu\u00e9s de la llamada a la acci\u00f3n (CTA) para fomentar la interacci\u00f3n y probamos diferentes propuestas de valor mediante una lista de \u00edconos para identificar las que generaban un mayor impacto.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17075 avia-img-lazy-loading-not-17075\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background.jpg\" width=\"2000\" height=\"750\" title='wu-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background.jpg 2000w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/wu-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-52  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17098'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-3f402c5f2280475a1120021b1369b4bf av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-53  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>SOCIOS<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-ov7rml-49bb00eafc54d93b77e01db2796c245c flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/crazzy-egg-logo-2-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-1ff4fe723467d3621a748bea949facb9 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/hotjar-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-d638feafda6e06ad2a4f1f3832fcfec9 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/browser-stack-logo-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-33a7daa385568f42df5e91bd77cb4810 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/optimizely-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-33abca139b17c6fb10ce92d73c1c4eb9 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/03\/uxtweak-logo-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-4c0a4ce3d5aa221ba495c3601592eefa flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/figma-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-54  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17098'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-55  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-56  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-57  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CENTRO DE APRENDIZAJE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-d9798eed8969d78d148b1658c4abbdc3\">\n#top .av-special-heading.av-likf239t-d9798eed8969d78d148b1658c4abbdc3{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-d9798eed8969d78d148b1658c4abbdc3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-d9798eed8969d78d148b1658c4abbdc3 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-d9798eed8969d78d148b1658c4abbdc3 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-d9798eed8969d78d148b1658c4abbdc3 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-d9798eed8969d78d148b1658c4abbdc3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-d9798eed8969d78d148b1658c4abbdc3 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-59  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Toma un mayor control sobre la experiencia de tus usuarios.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-60  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5\">\n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top 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class='avia-video av-ir3rkx-952683d10647fb492caf05da794b8848 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/PLiPcCryYPg?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Ready, Set, GA4: How To Simplify Your Move to GA4\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/PLiPcCryYPg?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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id=\"style-css-av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978\">\n#top .hr.av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978 hr-custom  avia-builder-el-90  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25ck81-779598c512ae8ed04d507b20452d490f\">\n.flex_column.av-25ck81-779598c512ae8ed04d507b20452d490f{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-25ck81-779598c512ae8ed04d507b20452d490f av_one_third  avia-builder-el-92  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ayrep-35884e4ee09329114f1950cb9db84f08\">\n#top .hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-3ayrep-35884e4ee09329114f1950cb9db84f08 hr-custom  avia-builder-el-94  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4j3xkb9-dbe66b76323fbfd551c9847747c91cbd\">\n.av-layout-tab.av-m4j3xkb9-dbe66b76323fbfd551c9847747c91cbd{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-m4j3xkb9-dbe66b76323fbfd551c9847747c91cbd{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-m4j3xkb9-dbe66b76323fbfd551c9847747c91cbd .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-3' class='av-layout-tab av-m4j3xkb9-dbe66b76323fbfd551c9847747c91cbd av-animation-delay-container  avia-builder-el-96  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"3\" data-tab-section-id=\"blog\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3hg1mgq-8b0fce22c1866bb98d9c68c5a83a7147\">\n.avia-section.av-3hg1mgq-8b0fce22c1866bb98d9c68c5a83a7147{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-3hg1mgq-8b0fce22c1866bb98d9c68c5a83a7147 main_color avia-section-large avia-no-border-styling  avia-builder-el-98  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17098'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2w8prru-536214eab3a27b8dc343e8387c44b4ff av_four_fifth  avia-builder-el-99  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2cmnth6-535947d271af18032a6f35388a2cf81a\">\n#top .av_textblock_section.av-2cmnth6-535947d271af18032a6f35388a2cf81a .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-2cmnth6-535947d271af18032a6f35388a2cf81a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22b11oa-f49cd2713c5433a2ebbb021fe033ebd3\">\n#top .av-special-heading.av-22b11oa-f49cd2713c5433a2ebbb021fe033ebd3{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-22b11oa-f49cd2713c5433a2ebbb021fe033ebd3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-22b11oa-f49cd2713c5433a2ebbb021fe033ebd3 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-22b11oa-f49cd2713c5433a2ebbb021fe033ebd3 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-22b11oa-f49cd2713c5433a2ebbb021fe033ebd3 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-22b11oa-f49cd2713c5433a2ebbb021fe033ebd3 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-22b11oa-f49cd2713c5433a2ebbb021fe033ebd3 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-22b11oa-f49cd2713c5433a2ebbb021fe033ebd3 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-101  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Preguntas frecuentes sobre nuestro proceso y capacidades en experiencia de usuario (UX).<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1trp37e-30fcf15d001764d882fca68c8c60478c\">\n#top .hr.av-1trp37e-30fcf15d001764d882fca68c8c60478c{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1trp37e-30fcf15d001764d882fca68c8c60478c .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1trp37e-30fcf15d001764d882fca68c8c60478c hr-custom  avia-builder-el-102  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1a76v2y-4b4c33c37e1fadff3191821cef2f5193\">\n#top .hr.hr-invisible.av-1a76v2y-4b4c33c37e1fadff3191821cef2f5193{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1a76v2y-4b4c33c37e1fadff3191821cef2f5193 hr-invisible  avia-builder-el-103  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md81tias-2554b1fe8161c2257a984933f44639be\">\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md81tias-2554b1fe8161c2257a984933f44639be av-elegant-toggle  avia-builder-el-104  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-md81ivy6-7f922df03426dd23eb6d53c993b7e891'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>\u00bfC\u00f3mo se aseguran de que las mejoras de UX se basen en el comportamiento real de los usuarios y no en suposiciones?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Aplicamos un proceso de UX basado en datos que combina mapas de calor (heatmaps), m\u00e9tricas de profundidad de desplazamiento (scroll depth), grabaciones de sesiones y encuestas para identificar los verdaderos puntos de fricci\u00f3n y los patrones de interacci\u00f3n de los usuarios. A partir de estos insights, desarrollamos prototipos interactivos y realizamos pruebas A\/B antes del desarrollo, garantizando que cada decisi\u00f3n de dise\u00f1o est\u00e9 respaldada por evidencia.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md81jtcc-53bc5fbb90a1cc68dd81bdd09323b9c1'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>\u00bfCu\u00e1l es su enfoque para optimizar el rendimiento y la accesibilidad de un sitio web?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p data-start=\"500\" data-end=\"740\">Optimizamos el rendimiento del sitio mediante la compresi\u00f3n de im\u00e1genes, la reducci\u00f3n de scripts innecesarios y el uso de mecanismos de cach\u00e9, con el objetivo de mantener tiempos de carga inferiores a tres segundos. Adem\u00e1s, garantizamos el cumplimiento de las pautas WCAG mediante el uso de texto alternativo (alt text), navegaci\u00f3n por teclado, elementos visuales con alto contraste y componentes accesibles, ampliando el alcance del sitio y reduciendo los riesgos legales y de usabilidad.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md81sl68-2c69b4c035988274190e4af82e055ac3'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-9' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-9'>\u00bfC\u00f3mo dise\u00f1an experiencias de usuario que se alineen tanto con la identidad de marca como con los procesos del equipo de desarrollo?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-9' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Equilibramos una experiencia visual atractiva con un enfoque pr\u00e1ctico para el desarrollo. Dise\u00f1amos interfaces responsivas con una identidad visual consistente, utilizando paletas de colores, tipograf\u00edas y layouts uniformes. Posteriormente, creamos prototipos interactivos listos para desarrollo mediante sistemas de dise\u00f1o y componentes reutilizables, lo que reduce la fricci\u00f3n durante la transferencia al equipo de desarrollo, agiliza la implementaci\u00f3n y ayuda a prevenir errores en producci\u00f3n.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md81tfz1-e9f3ce9179adad4d56cebc10815e01cd'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-10' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-10'>\u00bfPueden compartir resultados de negocio medibles obtenidos a trav\u00e9s de proyectos de experiencia de usuario (UX)?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-10' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Por supuesto. En el caso de Citrix, una auditor\u00eda de UX y las pruebas A\/B de nuevas p\u00e1ginas de listado de productos (PLP) generaron un incremento del 31% en las conversiones. Por su parte, Modkat logr\u00f3 un aumento del 42% en los ingresos al optimizar su serie de bienvenida y mejorar las llamadas a la acci\u00f3n (CTA) visibles desde el primer vistazo. 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