{"id":17132,"date":"2025-05-01T12:47:22","date_gmt":"2025-05-01T19:47:22","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=21964"},"modified":"2026-11-04T22:47:26","modified_gmt":"2026-11-04T21:47:26","slug":"agencia-geo-aeo","status":"publish","type":"page","link":"https:\/\/npdigital.com\/es\/soluciones\/agencia-geo-aeo\/","title":{"rendered":"Answer \/ Generative Engine Optimization"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-4f57f9526ee2751d1ba1d6b61321cacd\">\n.avia-section.av-g71os75-4f57f9526ee2751d1ba1d6b61321cacd .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/11\/basil-speaking.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-4f57f9526ee2751d1ba1d6b61321cacd .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-g71os75-4f57f9526ee2751d1ba1d6b61321cacd main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-small-hide av-mini-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17132'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-feuvfkx-ce4db5d53659684d6491693538828849 sc-av_three_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-feuvfkx-ce4db5d53659684d6491693538828849\">\n.flex_column.av-feuvfkx-ce4db5d53659684d6491693538828849{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-feuvfkx-ce4db5d53659684d6491693538828849 av_three_fifth  avia-builder-el-1  el_before_av_two_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2\">\n#top .hr.hr-invisible.av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2 hr-invisible  avia-builder-el-2  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz98qpa-0bff09daab49dfc0fbd5427aff64d012\">\n.avia-image-container.av-ltz98qpa-0bff09daab49dfc0fbd5427aff64d012 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ltz98qpa-0bff09daab49dfc0fbd5427aff64d012 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ltz98qpa-0bff09daab49dfc0fbd5427aff64d012 av-styling- avia-align-left  avia-builder-el-3  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17639 avia-img-lazy-loading-not-17639 avia_image ' src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/11\/aeo-geo-icon-white.svg\" alt='' title='aeo-geo-icon-white'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6\">\n#top .hr.hr-invisible.av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6 hr-invisible  avia-builder-el-4  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7oxf8-c64a83084db6814df09e40a999fbbb33\">\n#top .av-special-heading.av-ltz7oxf8-c64a83084db6814df09e40a999fbbb33{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-ltz7oxf8-c64a83084db6814df09e40a999fbbb33 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ltz7oxf8-c64a83084db6814df09e40a999fbbb33 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-ltz7oxf8-c64a83084db6814df09e40a999fbbb33 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ltz7oxf8-c64a83084db6814df09e40a999fbbb33 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-c64a83084db6814df09e40a999fbbb33 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-c64a83084db6814df09e40a999fbbb33 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ltz7oxf8-c64a83084db6814df09e40a999fbbb33 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Agencia GEO <span class='special_amp'>&amp;<\/span> AEO<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>A medida que los chatbots de IA y los LLMs transforman la forma en que las personas encuentran informaci\u00f3n, las marcas deben adaptar sus estrategias de visibilidad. La optimizaci\u00f3n para motores de IA combina los principios del SEO con AEO y GEO para alinear el contenido, la autoridad y la estructura t\u00e9cnica con la forma en que estos modelos recuperan y priorizan la informaci\u00f3n, logrando que tu marca sea citada, referenciada y recomendada como una fuente confiable.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;right_left&quot;,&quot;parallax_speed&quot;:&quot;4&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-jzkw65-7c35d842cf7e468715a156f0fb7d315d&quot;}\"    ><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907lxxn-cf8e4b9ba68ca7f2e5ed1faf02036855\">\n.avia-section.av-m907lxxn-cf8e4b9ba68ca7f2e5ed1faf02036855 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/11\/basil-speaking-1030x579.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m907lxxn-cf8e4b9ba68ca7f2e5ed1faf02036855 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m907lxxn-cf8e4b9ba68ca7f2e5ed1faf02036855 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17132'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5ch3g82-c11ebe69565b7cec7cff2fa01fef8b55 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ch3g82-c11ebe69565b7cec7cff2fa01fef8b55\">\n.flex_column.av-5ch3g82-c11ebe69565b7cec7cff2fa01fef8b55{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-5ch3g82-c11ebe69565b7cec7cff2fa01fef8b55 av_one_full  avia-builder-el-10  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-514hnr6-176ddc3bc0d9ae63f3af66efdb5d7dc4\">\n#top .hr.hr-invisible.av-514hnr6-176ddc3bc0d9ae63f3af66efdb5d7dc4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-514hnr6-176ddc3bc0d9ae63f3af66efdb5d7dc4 hr-invisible  avia-builder-el-11  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907maef-e1465daeaa59083a3ccef2d553297d24\">\n.avia-image-container.av-m907maef-e1465daeaa59083a3ccef2d553297d24 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m907maef-e1465daeaa59083a3ccef2d553297d24 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m907maef-e1465daeaa59083a3ccef2d553297d24 av-styling- avia-align-center  avia-builder-el-12  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17639 avia-img-lazy-loading-not-17639 avia_image ' src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/11\/aeo-geo-icon-white.svg\" alt='' title='aeo-geo-icon-white'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49znrj6-0be5a8f5590863f24ec90d1cbc161387\">\n#top .hr.hr-invisible.av-49znrj6-0be5a8f5590863f24ec90d1cbc161387{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-49znrj6-0be5a8f5590863f24ec90d1cbc161387 hr-invisible  avia-builder-el-13  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907merw-a462e78d0b91bbff3210f77872bbe685\">\n#top .av-special-heading.av-m907merw-a462e78d0b91bbff3210f77872bbe685{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-m907merw-a462e78d0b91bbff3210f77872bbe685 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m907merw-a462e78d0b91bbff3210f77872bbe685 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-m907merw-a462e78d0b91bbff3210f77872bbe685 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m907merw-a462e78d0b91bbff3210f77872bbe685 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m907merw-a462e78d0b91bbff3210f77872bbe685 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m907merw-a462e78d0b91bbff3210f77872bbe685 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m907merw-a462e78d0b91bbff3210f77872bbe685 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-14  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Agencia GEO <span class='special_amp'>&amp;<\/span> AEO<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907mk1v-e3fe873f687d6946d0d0d399acfde33c\">\n#top .hr.hr-invisible.av-m907mk1v-e3fe873f687d6946d0d0d399acfde33c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m907mk1v-e3fe873f687d6946d0d0d399acfde33c hr-invisible  avia-builder-el-15  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907mt53-d4b37df42d4ddd419943636c09a5e54a\">\n#top .av_textblock_section.av-m907mt53-d4b37df42d4ddd419943636c09a5e54a .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m907mt53-d4b37df42d4ddd419943636c09a5e54a .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m907mt53-d4b37df42d4ddd419943636c09a5e54a .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m907mt53-d4b37df42d4ddd419943636c09a5e54a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>A medida que los chatbots impulsados por IA y los modelos de lenguaje de gran tama\u00f1o (LLMs) se convierten en las principales puertas de acceso a la informaci\u00f3n, las marcas deben replantear sus estrategias de visibilidad. La AEO\/GEO garantiza que tu marca aparezca en herramientas de b\u00fasqueda conversacional y de IA generativa al alinear tu contenido, tus se\u00f1ales de autoridad y tu estructura t\u00e9cnica con la forma en que estos modelos recopilan, interpretan y priorizan la informaci\u00f3n.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lkcsp-851a8b86f98e0bd997541db7d0b31623\">\n#top .hr.hr-invisible.av-m90lkcsp-851a8b86f98e0bd997541db7d0b31623{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lkcsp-851a8b86f98e0bd997541db7d0b31623 hr-invisible  avia-builder-el-17  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-44icpnm-75d96af056e41d1aa2af05aabd359937 av_one_full  avia-builder-el-18  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-19  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-20  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-ca5a3e3c0fde80adb7a990ba0b63153e\">\n#top .avia-animated-number.av-2u49pr-ca5a3e3c0fde80adb7a990ba0b63153e .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-ca5a3e3c0fde80adb7a990ba0b63153e .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-ca5a3e3c0fde80adb7a990ba0b63153e av-force-default-color avia_animate_when_visible  avia-builder-el-21  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"300\" data-start_from=\"0\">300<\/span><span class=\"avia-no-number\">mm<\/span><\/strong><div class=\"avia-animated-number-content\"><p>personas utilizan ChatGPT cada semana, y los usuarios env\u00edan m\u00e1s de 1.000 millones de mensajes al d\u00eda.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-ae364147bb0d7d609570491718935cb2\">\n#top .avia-animated-number.av-lije2nqk-ae364147bb0d7d609570491718935cb2 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-ae364147bb0d7d609570491718935cb2 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-ae364147bb0d7d609570491718935cb2 av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"70\" data-start_from=\"0\">70<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de la Generaci\u00f3n Z y los Millennials conf\u00edan m\u00e1s en las respuestas generadas por IA cuando las marcas son mencionadas en ellas.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-fb30c8fcc1c8f413ab274d9856eb326a\">\n#top .avia-animated-number.av-lije2hy9-fb30c8fcc1c8f413ab274d9856eb326a .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-fb30c8fcc1c8f413ab274d9856eb326a .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-fb30c8fcc1c8f413ab274d9856eb326a av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"200\" data-start_from=\"0\">200<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de aumento en las citas de marca en las plataformas de b\u00fasqueda impulsadas por IA solo durante 2026.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-61bf6d9cfeb1478a3cbfff285b7b7abe\">\n#top .avia-animated-number.av-lije2bai-61bf6d9cfeb1478a3cbfff285b7b7abe .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-61bf6d9cfeb1478a3cbfff285b7b7abe .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-61bf6d9cfeb1478a3cbfff285b7b7abe av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"3\" data-start_from=\"0\">3<\/span><span class=\"avia-no-number\">.<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"5\" data-start_from=\"0\">5<\/span><span class=\"avia-no-number\">bn <\/span><\/strong><div class=\"avia-animated-number-content\"><p>b\u00fasquedas asistidas por IA al mes proyectadas para finales de 2026.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-28  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17132'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-29  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>ENFOQUE DE AEO \/ GEO<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-5ac67698aaeee3fb4c63ce2a87732efe\">\n#top .av-special-heading.av-5uvt0hp-5ac67698aaeee3fb4c63ce2a87732efe{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-5ac67698aaeee3fb4c63ce2a87732efe .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-5ac67698aaeee3fb4c63ce2a87732efe .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-5ac67698aaeee3fb4c63ce2a87732efe .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-5ac67698aaeee3fb4c63ce2a87732efe .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-5ac67698aaeee3fb4c63ce2a87732efe .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-5ac67698aaeee3fb4c63ce2a87732efe .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-5ac67698aaeee3fb4c63ce2a87732efe av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-31  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Una estrategia preparada para el futuro de la b\u00fasqueda impulsada por IA.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-32  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e\">\n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Estrategias personalizadas de optimizaci\u00f3n para motores de respuestas (AEO) y motores generativos (GEO), dise\u00f1adas para preparar tu marca para el futuro, aumentar su presencia en las respuestas de los LLMs y fortalecer su visibilidad en la pr\u00f3xima generaci\u00f3n de motores de b\u00fasqueda.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-34  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-35  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-2f65d20a22d4bfeb502330513c6bec30 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Investigaci\u00f3n Competitiva<\/h4><\/header><div class='av-milestone-content'><p>Analizamos c\u00f3mo los sistemas de IA perciben tu marca en la web, identificamos brechas de contenido y oportunidades de optimizaci\u00f3n, y comparamos tu presencia y percepci\u00f3n en la IA frente a la de tus principales competidores.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-7113a76747a7af3906329055b8afc942 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8de' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Optimizaci\u00f3n de Contenido On-Page y Off-Page<\/h4><\/header><div class='av-milestone-content'><p>Optimizamos el contenido de tu sitio con una mejor estructura, una integraci\u00f3n m\u00e1s s\u00f3lida de palabras clave de cola larga (long-tail) y marcado Schema. Adem\u00e1s, fortalecemos tu autoridad fuera del sitio mediante relaciones p\u00fablicas digitales, publicaciones como autor invitado y menciones en medios, reforzando las principales se\u00f1ales que los LLMs utilizan para recomendar fuentes confiables.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-965716a2c13c4ca3edb79d24bb746179 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8a8' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Fortalece tu Marca con E-E-A-T<\/h4><\/header><div class='av-milestone-content'><p>Nos aseguramos de que tu marca est\u00e9 claramente definida, sea reconocida como una autoridad y se posicione como una entidad confiable. Para lograrlo, la respaldamos con contenido relevante, autores y revisores expertos, as\u00ed como s\u00f3lidas se\u00f1ales de autoridad fuera del sitio.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-ce966ebc2c89727130641e87ce4186af av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Probar, Monitorear y Optimizar<\/h4><\/header><div class='av-milestone-content'><p>Utilizamos herramientas de seguimiento de visibilidad en IA para monitorear c\u00f3mo y d\u00f3nde se menciona tu marca en los resultados generados por inteligencia artificial. A partir de estos datos, ajustamos continuamente la estrategia para adaptarnos a los cambios en el comportamiento de los LLMs, las interfaces de b\u00fasqueda y los formatos de respuesta.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcnrpe-2f467961ac9085174269e822a388c69f\">\n#top .hr.hr-invisible.av-mcnrpe-2f467961ac9085174269e822a388c69f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-mcnrpe-2f467961ac9085174269e822a388c69f hr-invisible  avia-builder-el-36  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>NUESTRA FILOSOF\u00cdA<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72\">\n#top .hr.hr-invisible.av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72 hr-invisible  avia-builder-el-38  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front{\nbackground-color:#ffffff;\nborder-style:dotted;\nborder-width:1px 1px 1px 1px;\nborder-color:#dadada;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_title{\nfont-size:25px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_subtitle{\nfont-size:16px;\ncolor:#aaaaaa;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback{\nfont-size:18px;\nbackground-color:#ff5e29;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-39  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6af4b017ea8e5' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3afe6d2697e34515e56507bb493f7412'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Optimizaci\u00f3n Basada en Datos<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Utilizamos informaci\u00f3n obtenida a partir de auditor\u00edas de visibilidad en IA y monitoreo en tiempo real para orientar cada decisi\u00f3n estrat\u00e9gica.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Analizamos las citas en IA para garantizar que tus optimizaciones est\u00e9n respaldadas por resultados medibles.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-cdbc4b7dc46d485b8e4341d86cfb6b35'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Equilibrio entre la Experiencia del Usuario y la Optimizaci\u00f3n para IA<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Combinamos una experiencia pensada para las personas con estrategias alineadas a la forma en que los motores de IA interpretan y priorizan el contenido.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Trabajamos para crear contenido que satisfaga las necesidades de los usuarios y que, al mismo tiempo, pueda ser f\u00e1cilmente interpretado, considerado confiable y citado por la IA.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-bb1eebdc0caf29f3ccd4cd433c186187'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Adaptaci\u00f3n Continua<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>El ecosistema de b\u00fasqueda impulsado por IA evoluciona r\u00e1pidamente. Por eso, ajustamos nuestras estrategias de forma constante para mantener a tu marca un paso adelante.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Implementamos ciclos de optimizaci\u00f3n \u00e1giles para mantenernos a la vanguardia de los cambios en la forma en que los motores de b\u00fasqueda con IA, como ChatGPT, AI Overviews y Perplexity, obtienen y presentan la informaci\u00f3n.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-23d47deb2705741cd02752b6f4272285'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Construcci\u00f3n de Se\u00f1ales de Confianza para los LLMs<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Fortalecemos la confianza que los modelos de IA depositan en tu marca mediante datos estructurados, SEO t\u00e9cnico, campa\u00f1as de relaciones p\u00fablicas digitales, perfiles de autores expertos y otras se\u00f1ales clave de autoridad.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Construimos un ecosistema de confianza en el que los LLMs se apoyan para mostrar tu marca en sus resultados.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-40  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17132'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-41  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-42  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >ChatGPT<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Principales citas comparativas.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17120 avia-img-lazy-loading-not-17120\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/chatgpt-example1.jpg\" width=\"1200\" height=\"1600\" title='chatgpt-example1' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/chatgpt-example1.jpg 1200w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/chatgpt-example1-225x300.jpg 225w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/chatgpt-example1-773x1030.jpg 773w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/chatgpt-example1-768x1024.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/chatgpt-example1-1152x1536.jpg 1152w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/chatgpt-example1-1125x1500.jpg 1125w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/chatgpt-example1-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Profound<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Plataforma de reportes.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17121 avia-img-lazy-loading-not-17121\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/reporting-partner.jpg\" width=\"1200\" height=\"1600\" title='reporting-partner' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/reporting-partner.jpg 1200w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/reporting-partner-225x300.jpg 225w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/reporting-partner-773x1030.jpg 773w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/reporting-partner-768x1024.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/reporting-partner-1152x1536.jpg 1152w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/reporting-partner-1125x1500.jpg 1125w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/reporting-partner-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-43  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>ESTRATEGIA Y EJECUCI\u00d3N DE AEO\/GEO<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-d5422d00312f1debc51e36b9b18d8762\">\n#top .av-special-heading.av-kxppuxez-d5422d00312f1debc51e36b9b18d8762{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-d5422d00312f1debc51e36b9b18d8762 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-d5422d00312f1debc51e36b9b18d8762 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-d5422d00312f1debc51e36b9b18d8762 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-d5422d00312f1debc51e36b9b18d8762 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-d5422d00312f1debc51e36b9b18d8762 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-d5422d00312f1debc51e36b9b18d8762 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-d5422d00312f1debc51e36b9b18d8762 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-45  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Desde el descubrimiento hasta la interacci\u00f3n y la conversi\u00f3n.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-46  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-47  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-2478028299cd67017d130ac6a87c00eb'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Auditor\u00eda y An\u00e1lisis<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>La optimizaci\u00f3n para motores de respuestas (AEO) y motores generativos (GEO) comienza con una auditor\u00eda integral de c\u00f3mo se representa tu marca en plataformas y motores de IA como ChatGPT, Gemini, AI Overviews y Perplexity. Evaluamos las oportunidades de mejora mediante un an\u00e1lisis de tu contenido existente, las brechas de contenido, el SEO t\u00e9cnico y las se\u00f1ales externas, como los backlinks y las menciones de marca.<\/p>\n<p>Posteriormente, analizamos el rendimiento de tu sitio en los resultados generados por IA para identificar qu\u00e9 p\u00e1ginas est\u00e1n siendo citadas, c\u00f3mo se menciona tu marca y en qu\u00e9 aspectos tus competidores podr\u00edan estar obteniendo una mayor visibilidad.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-6ff9a8edcd3315f0a10c3ccec113f87b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Visibilidad y Optimizaci\u00f3n<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Comenzamos identificando los temas y prompts que los sistemas de IA generativa abordan con mayor frecuencia dentro de tu industria. A partir de estos hallazgos, creamos y optimizamos contenido con una s\u00f3lida riqueza sem\u00e1ntica, una estructura clara y las caracter\u00edsticas necesarias para aumentar sus posibilidades de ser citado por los LLMs. Esto incluye la optimizaci\u00f3n de t\u00edtulos de p\u00e1gina, la jerarqu\u00eda de encabezados, el enlazado interno y el marcado con datos estructurados (Schema).<\/p>\n<p>Fuera del sitio, reforzamos la visibilidad mediante la obtenci\u00f3n de backlinks relevantes y de alta autoridad, as\u00ed como acciones de relaciones p\u00fablicas digitales. Nos aseguramos de que tu marca y tus principales palabras clave no relacionadas con la marca aparezcan juntas en fuentes de alta autoridad que sabemos que los LLMs utilizan para entrenar, validar y recuperar informaci\u00f3n. De esta forma, equilibramos la capacidad de descubrimiento con la calidad del contenido para fortalecer la presencia de tu marca en las respuestas generadas por IA, sin perder de vista la experiencia del usuario.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-fbb019665ae7022a7a4f44065624d098'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Optimizaci\u00f3n de Conversiones<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p class=\"isSelectedEnd\">Aparecer en los resultados de b\u00fasqueda impulsados por IA es solo una parte del objetivo. Si bien creemos en el valor de la visibilidad y las impresiones, esa presencia tambi\u00e9n debe generar clics, interacci\u00f3n y conversiones. Al analizar el comportamiento de los usuarios que llegan desde los LLMs, obtenemos informaci\u00f3n valiosa para optimizar la estructura del contenido y el dise\u00f1o del embudo de conversi\u00f3n, asegurando que el tr\u00e1fico proveniente de la IA genere resultados de negocio reales.<\/p>\n<p>Este enfoque transforma la visibilidad en impacto, ya sea que tu objetivo sea generar leads o aumentar las ventas de comercio electr\u00f3nico.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-e877345ac2856de9bfbacbd084e08b19'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Pruebas y Reportes<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p class=\"isSelectedEnd\">Nuestro trabajo de optimizaci\u00f3n no termina con la implementaci\u00f3n. Utilizamos las herramientas l\u00edderes del mercado y un enfoque de optimizaci\u00f3n continua para monitorear c\u00f3mo y d\u00f3nde se menciona tu marca en los motores de b\u00fasqueda impulsados por IA, identificar nuevas oportunidades y aplicar aprendizajes que impulsen resultados cada vez m\u00e1s s\u00f3lidos.<\/p>\n<p>A trav\u00e9s de reportes peri\u00f3dicos, te proporcionamos informaci\u00f3n sobre el crecimiento de tu visibilidad, el avance de tus competidores y el impacto que los cambios en los algoritmos o en las plataformas de IA pueden tener sobre tu presencia. Con base en estos hallazgos, ajustamos de forma continua nuestras estrategias de SEO t\u00e9cnico, contenido y relaciones p\u00fablicas digitales para garantizar una mejora constante y mantener tu marca alineada con la evoluci\u00f3n del ecosistema de b\u00fasqueda impulsado por IA.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-48  el_after_av_section  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34l52en-12ccce9f3b3c9db654cb22ca606aed87\">\n#top .av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Un proveedor de tecnolog\u00eda financiera logra un aumento del +994 % en el tr\u00e1fico de referencia proveniente de LLMs.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Proveedor Fintech:<\/span> La implementaci\u00f3n de mejoras t\u00e9cnicas en el sitio web, la gesti\u00f3n de la reputaci\u00f3n online y el fortalecimiento de la marca mediante relaciones p\u00fablicas digitales permiti\u00f3 incrementar significativamente las menciones y citas en plataformas como ChatGPT, Perplexity y Gemini.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17122 avia-img-lazy-loading-not-17122\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/fintech-background-scaled.jpg\" width=\"2560\" height=\"960\" title='Modern,Buildings,And,Financial,Charts.,Financial,Technology.,Fintech.,Data,Analytics.' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/fintech-background-scaled.jpg 2560w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/fintech-background-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/fintech-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/fintech-background-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/fintech-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/fintech-background-2048x768.jpg 2048w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/fintech-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/fintech-background-705x264.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><\/div><\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-49  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f\">\n#top .av-slideshow-ui.av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Un proveedor de tecnolog\u00eda financiera logra un aumento del +994 % en el tr\u00e1fico de referencia proveniente de LLMs.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Proveedor Fintech:<\/span> La implementaci\u00f3n de mejoras t\u00e9cnicas en el sitio web, la gesti\u00f3n de la reputaci\u00f3n online y el fortalecimiento de la marca mediante relaciones p\u00fablicas digitales permiti\u00f3 incrementar significativamente las menciones y citas en plataformas como ChatGPT, Perplexity y Gemini.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17122 avia-img-lazy-loading-not-17122\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/fintech-background-scaled.jpg\" width=\"2560\" height=\"960\" title='Modern,Buildings,And,Financial,Charts.,Financial,Technology.,Fintech.,Data,Analytics.' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/fintech-background-scaled.jpg 2560w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/fintech-background-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/fintech-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/fintech-background-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/fintech-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/fintech-background-2048x768.jpg 2048w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/fintech-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/fintech-background-705x264.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-50  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17132'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-3f402c5f2280475a1120021b1369b4bf av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-51  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>SOCIOS<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-lu2ycz6h-3-af7af86064ca4fb33d8197d5ef7ffc97 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/imgi_56_chatgpt-logo-black.png);'><\/span><\/div><div  class='slide-entry av-ov7rml-e51d802b333271fd4545c752e85e51b7 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/imgi_57_perplexity-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-e1b0456235c2a39dbf4f02861d76e6a2 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/imgi_58_claude-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-ee27a9466a5726bc63c8223c190909de flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/imgi_59_semrush-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-853edefba481da41ca53762796c2d296 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/imgi_60_gemini-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-39f2cadd10d4040c932c277b41807728 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/imgi_61_profound-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-52  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17132'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-53  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-54  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-55  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CENTRO DE APRENDIZAJE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-02482a95ea7f5d6fa0b75206bf6dd86d\">\n#top .av-special-heading.av-likf239t-02482a95ea7f5d6fa0b75206bf6dd86d{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-02482a95ea7f5d6fa0b75206bf6dd86d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-02482a95ea7f5d6fa0b75206bf6dd86d .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-02482a95ea7f5d6fa0b75206bf6dd86d .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-02482a95ea7f5d6fa0b75206bf6dd86d .av-special-heading-tag{\nfont-size:45px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-02482a95ea7f5d6fa0b75206bf6dd86d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-02482a95ea7f5d6fa0b75206bf6dd86d av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-57  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Dale a tu marca la visibilidad y el reconocimiento que merece en la era de la IA.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-58  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5\">\n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Domina la optimizaci\u00f3n para motores de respuestas (AEO) y motores generativos (GEO) a tu propio ritmo. Nuestro Centro de Aprendizaje re\u00fane recursos especializados y contenido pr\u00e1ctico para ayudarte a desarrollar una estrategia s\u00f3lida de optimizaci\u00f3n para IA y convertirte en un experto en visibilidad dentro de los motores de b\u00fasqueda impulsados por inteligencia artificial.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-152z8kh-62f827c88aba2ce45ef9a30c944f1427 av_one_fifth  avia-builder-el-60  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53\">\n.av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-61  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53'><div class='av-tab-section-tab-title-container avia-tab-title-padding-none' role='tablist'><a href='#webinars' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-av_tab_sub_section-641364e1d84b504c8ed6e3957d3c97d2 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/10\/webinar-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>WEBINARS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#blog' data-av-tab-section-title='2' class='av-section-tab-title  av-av_tab_sub_section-cfbf9a71ca2d674e9213794b90f81c59 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/10\/blog-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>BLOG<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#statistics' data-av-tab-section-title='3' class='av-section-tab-title  av-av_tab_sub_section-91845af065d4dfe2cd11b0da63079c43 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-3'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/10\/marketing-stats-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>STATISTICS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#neiltv' data-av-tab-section-title='4' class='av-section-tab-title  av-av_tab_sub_section-4b72064e636225b90a86eda6f2eff096 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-4'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/10\/neil-tv-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>NEILTV<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><\/div><div class='avia-slideshow-arrows av-tabsection-arrow' ><a href='#prev' class='prev-slide av_prev_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide av_next_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:400vw; left:0%;'><span class=\"av_prev_tab_section av_tab_navigation\"><\/span><span class=\"av_next_tab_section av_tab_navigation\"><\/span>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_tab_sub_section-641364e1d84b504c8ed6e3957d3c97d2\">\n.av-layout-tab.av-av_tab_sub_section-641364e1d84b504c8ed6e3957d3c97d2{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-641364e1d84b504c8ed6e3957d3c97d2{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-641364e1d84b504c8ed6e3957d3c97d2 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-1' class='av-layout-tab av-av_tab_sub_section-641364e1d84b504c8ed6e3957d3c97d2 av-animation-delay-container  avia-builder-el-62  el_before_av_tab_sub_section  avia-builder-el-first  av-active-tab-content __av_init_open ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"1\" data-tab-section-id=\"webinars\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_tab_sub_section-cfbf9a71ca2d674e9213794b90f81c59\">\n.av-layout-tab.av-av_tab_sub_section-cfbf9a71ca2d674e9213794b90f81c59{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-cfbf9a71ca2d674e9213794b90f81c59{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-cfbf9a71ca2d674e9213794b90f81c59 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-2' class='av-layout-tab av-av_tab_sub_section-cfbf9a71ca2d674e9213794b90f81c59 av-animation-delay-container  avia-builder-el-64  el_after_av_tab_sub_section  el_before_av_tab_sub_section  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"2\" data-tab-section-id=\"blog\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_tab_sub_section-91845af065d4dfe2cd11b0da63079c43\">\n.av-layout-tab.av-av_tab_sub_section-91845af065d4dfe2cd11b0da63079c43{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-91845af065d4dfe2cd11b0da63079c43{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-91845af065d4dfe2cd11b0da63079c43 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-3' class='av-layout-tab av-av_tab_sub_section-91845af065d4dfe2cd11b0da63079c43 av-animation-delay-container  avia-builder-el-66  el_after_av_tab_sub_section  el_before_av_tab_sub_section  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"3\" data-tab-section-id=\"statistics\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_tab_sub_section-4b72064e636225b90a86eda6f2eff096\">\n.av-layout-tab.av-av_tab_sub_section-4b72064e636225b90a86eda6f2eff096{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-4b72064e636225b90a86eda6f2eff096{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-4b72064e636225b90a86eda6f2eff096 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-4' class='av-layout-tab av-av_tab_sub_section-4b72064e636225b90a86eda6f2eff096 av-animation-delay-container  avia-builder-el-68  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"4\" data-tab-section-id=\"neiltv\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md6kupp2-fa2d5ff3dbf096f03b8786584464686f\">\n.avia-section.av-md6kupp2-fa2d5ff3dbf096f03b8786584464686f{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-md6kupp2-fa2d5ff3dbf096f03b8786584464686f main_color avia-section-large avia-no-border-styling  avia-builder-el-70  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17132'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-19y783w-46dc0b12ae5e7278d72fb5248fe66171 av_four_fifth  avia-builder-el-71  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md6kvle9-3a2828699e6262f2b713f02d38639094\">\n#top .av_textblock_section.av-md6kvle9-3a2828699e6262f2b713f02d38639094 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-md6kvle9-3a2828699e6262f2b713f02d38639094 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md6kxr33-b769f428f8f8c0e58b5b8b7ee5c9dcfb\">\n#top .av-special-heading.av-md6kxr33-b769f428f8f8c0e58b5b8b7ee5c9dcfb{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-md6kxr33-b769f428f8f8c0e58b5b8b7ee5c9dcfb .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-md6kxr33-b769f428f8f8c0e58b5b8b7ee5c9dcfb .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-md6kxr33-b769f428f8f8c0e58b5b8b7ee5c9dcfb .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-md6kxr33-b769f428f8f8c0e58b5b8b7ee5c9dcfb .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-md6kxr33-b769f428f8f8c0e58b5b8b7ee5c9dcfb .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-md6kxr33-b769f428f8f8c0e58b5b8b7ee5c9dcfb .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-md6kxr33-b769f428f8f8c0e58b5b8b7ee5c9dcfb av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-73  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Preguntas frecuentes sobre AEO\/GEO, AI Overviews de Google, LLMs y la optimizaci\u00f3n para motores de b\u00fasqueda impulsados por IA.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md6lrh3v-c7ccf98ae35765bd309377c64f116414\">\n#top .hr.av-md6lrh3v-c7ccf98ae35765bd309377c64f116414{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-md6lrh3v-c7ccf98ae35765bd309377c64f116414 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-md6lrh3v-c7ccf98ae35765bd309377c64f116414 hr-custom  avia-builder-el-74  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md6lrk98-03218ef14e6ee9bf9aab231ac7782f51\">\n#top .hr.hr-invisible.av-md6lrk98-03218ef14e6ee9bf9aab231ac7782f51{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-md6lrk98-03218ef14e6ee9bf9aab231ac7782f51 hr-invisible  avia-builder-el-75  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md6l50sp-7e5da696ef6d1d4788d6d015f33dac7e\">\n#top .togglecontainer.av-md6l50sp-7e5da696ef6d1d4788d6d015f33dac7e h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md6l50sp-7e5da696ef6d1d4788d6d015f33dac7e h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md6l50sp-7e5da696ef6d1d4788d6d015f33dac7e h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md6l50sp-7e5da696ef6d1d4788d6d015f33dac7e h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md6l50sp-7e5da696ef6d1d4788d6d015f33dac7e p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md6l50sp-7e5da696ef6d1d4788d6d015f33dac7e h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md6l50sp-7e5da696ef6d1d4788d6d015f33dac7e h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md6l50sp-7e5da696ef6d1d4788d6d015f33dac7e .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md6l50sp-7e5da696ef6d1d4788d6d015f33dac7e av-elegant-toggle  avia-builder-el-76  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-md6l2485-795feb9622426f13b81e60f028aa3bbb'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>\u00bfCu\u00e1l es la diferencia entre la Optimizaci\u00f3n para B\u00fasqueda con IA y la Optimizaci\u00f3n para Motores Generativos (GEO)?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>La Optimizaci\u00f3n para B\u00fasqueda con IA (AI Search Optimization) consiste en optimizar el contenido para que sea f\u00e1cilmente descubierto, comprendido e interpretado por motores de b\u00fasqueda impulsados por inteligencia artificial, como ChatGPT, la Experiencia Generativa de B\u00fasqueda de Google (SGE), Bing AI y otros sistemas de b\u00fasqueda basados en IA, incluidos los utilizados dentro de las empresas.<\/p>\n<p>La Optimizaci\u00f3n para Motores Generativos (GEO) se centra en adaptar el contenido para influir en la forma en que los modelos de IA generativa utilizan, interpretan y presentan la informaci\u00f3n. Esto incluye grandes modelos de lenguaje (LLMs) como ChatGPT, Gemini, Claude y otras plataformas similares.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md6l2xqy-547963ec7e490b2f0d3ea2df0a1c5b79'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>\u00bfPor qu\u00e9 son importantes las menciones de marca y las citas para el SEO en IA?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>As\u00ed como los backlinks fortalecen el posicionamiento en Google, las menciones de marca y las citas en sitios web de alta autoridad ayudan a los sistemas de IA a identificar tu marca como una fuente confiable y cre\u00edble. Este enfoque basado en entidades garantiza que tu marca tenga mayores posibilidades de aparecer en las respuestas generadas por inteligencia artificial.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md6l3br0-d7822f4dac7c69490a4b3dedf5e6e84d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>\u00bfQu\u00e9 elementos t\u00e9cnicos son clave para preparar el contenido para la IA?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Los elementos m\u00e1s importantes incluyen la capacidad de rastreo (crawlability), la velocidad de carga, la optimizaci\u00f3n para dispositivos m\u00f3viles y el uso de datos estructurados (como el marcado Schema). Estos factores permiten que los modelos de lenguaje de gran tama\u00f1o (LLMs) puedan interpretar, comprender y utilizar correctamente el contenido de tu sitio web.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md6l4ily-6ca8775a446c6c857f15864dbb7c5735'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>\u00bfC\u00f3mo se relaciona E-E-A-T con el SEO para IA?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>E-E-A-T \u2014Experiencia, Conocimiento, Autoridad y Confiabilidad\u2014 es un factor fundamental para lograr visibilidad en los motores de b\u00fasqueda impulsados por IA. La optimizaci\u00f3n para IA incluye fortalecer las biograf\u00edas de los autores, mostrar credenciales verificables, mantener el contenido actualizado y garantizar su precisi\u00f3n, para que los LLMs reconozcan tu sitio como una fuente confiable, autorizada y digna de ser citada.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ti3mzw-43ea24bc010beb83f67e013889fda6e5\">\n#top .hr.av-ti3mzw-43ea24bc010beb83f67e013889fda6e5{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-ti3mzw-43ea24bc010beb83f67e013889fda6e5 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-ti3mzw-43ea24bc010beb83f67e013889fda6e5 hr-custom  avia-builder-el-77  el_after_av_toggle_container  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079\">\n.avia-section.av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='npd-footer'  class='avia-section av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079 main_color avia-section-large avia-no-border-styling  avia-builder-el-79  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17132'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-cokix-1cb7a0bb4d1981886bdd8598edf1f2cc av_one_full  avia-builder-el-80  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1lgb-2261e87c3a5371aac19d246dabca4e1f\">\n#top .av-special-heading.av-kxpq1lgb-2261e87c3a5371aac19d246dabca4e1f{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-kxpq1lgb-2261e87c3a5371aac19d246dabca4e1f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxpq1lgb-2261e87c3a5371aac19d246dabca4e1f .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-kxpq1lgb-2261e87c3a5371aac19d246dabca4e1f .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kxpq1lgb-2261e87c3a5371aac19d246dabca4e1f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-2261e87c3a5371aac19d246dabca4e1f .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-2261e87c3a5371aac19d246dabca4e1f .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxpq1lgb-2261e87c3a5371aac19d246dabca4e1f av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-81  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >\u00bfListo para impulsar el crecimiento? <a style=\"text-decoration: underline;\" href=\"#modal\">\u00a1Hablemos!<\/a><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>La optimizaci\u00f3n para motores de respuestas o motores generativos (AEO\/GEO) garantiza que tu marca aparezca en herramientas de IA conversacional y generativa. \u00a1Obt\u00e9n m\u00e1s informaci\u00f3n!<\/p>\n","protected":false},"author":4,"featured_media":16895,"parent":17023,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-17132","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategia de optimizaci\u00f3n para motores de respuestas \/ motores generativos y servicios de agencia. NP Digital Spain<\/title>\n<meta name=\"description\" content=\"La optimizaci\u00f3n para motores de respuestas o motores generativos (AEO\/GEO) garantiza que tu marca aparezca en herramientas de IA conversacional y generativa. \u00a1Obt\u00e9n m\u00e1s informaci\u00f3n!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/npdigital.com\/es\/soluciones\/agencia-geo-aeo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategia de optimizaci\u00f3n para motores de respuestas \/ motores generativos y servicios de agencia. NP Digital Spain\" \/>\n<meta property=\"og:description\" content=\"La optimizaci\u00f3n para motores de respuestas o motores generativos (AEO\/GEO) garantiza que tu marca aparezca en herramientas de IA conversacional y generativa. \u00a1Obt\u00e9n m\u00e1s informaci\u00f3n!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/npdigital.com\/es\/soluciones\/agencia-geo-aeo\/\" \/>\n<meta property=\"og:site_name\" content=\"NPD ES\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-04T21:47:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"NP Digital&#039;s Work and Client Results: See what we can do for you.\" \/>\n<meta name=\"twitter:description\" content=\"Companies hire us because of the results we provide. We connect brands to their customers across all digital touch-points with targeted, highly relevant and personalized experiences. We\u2019re audience led, and data-informed.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2022\/01\/NP-Digital-Images-Share-04-Work.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/npdigital.com\\\/es\\\/soluciones\\\/agencia-geo-aeo\\\/\",\"url\":\"https:\\\/\\\/npdigital.com\\\/es\\\/soluciones\\\/agencia-geo-aeo\\\/\",\"name\":\"Estrategia de optimizaci\u00f3n para motores de respuestas \\\/ motores generativos y servicios de agencia. NP Digital Spain\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/npdigital.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/npdigital.com\\\/es\\\/soluciones\\\/agencia-geo-aeo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/npdigital.com\\\/es\\\/soluciones\\\/agencia-geo-aeo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/npdigital.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/19\\\/2026\\\/07\\\/ai-search-optimization-preview.jpg\",\"datePublished\":\"2025-05-01T19:47:22+00:00\",\"dateModified\":\"2026-11-04T21:47:26+00:00\",\"description\":\"La optimizaci\u00f3n para motores de respuestas o motores generativos (AEO\\\/GEO) garantiza que tu marca aparezca en herramientas de IA conversacional y generativa. \u00a1Obt\u00e9n m\u00e1s informaci\u00f3n!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/npdigital.com\\\/es\\\/soluciones\\\/agencia-geo-aeo\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/npdigital.com\\\/es\\\/soluciones\\\/agencia-geo-aeo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/npdigital.com\\\/es\\\/soluciones\\\/agencia-geo-aeo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/npdigital.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/19\\\/2026\\\/07\\\/ai-search-optimization-preview.jpg\",\"contentUrl\":\"https:\\\/\\\/npdigital.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/19\\\/2026\\\/07\\\/ai-search-optimization-preview.jpg\",\"width\":541,\"height\":541},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/npdigital.com\\\/es\\\/soluciones\\\/agencia-geo-aeo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/npdigital.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solutions\",\"item\":\"https:\\\/\\\/npdigital.com\\\/es\\\/soluciones\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Answer \\\/ Generative Engine Optimization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/npdigital.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/npdigital.com\\\/es\\\/\",\"name\":\"NPD ES\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/npdigital.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Estrategia de optimizaci\u00f3n para motores de respuestas \/ motores generativos y servicios de agencia. NP Digital Spain","description":"La optimizaci\u00f3n para motores de respuestas o motores generativos (AEO\/GEO) garantiza que tu marca aparezca en herramientas de IA conversacional y generativa. \u00a1Obt\u00e9n m\u00e1s informaci\u00f3n!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/npdigital.com\/es\/soluciones\/agencia-geo-aeo\/","og_locale":"es_ES","og_type":"article","og_title":"Estrategia de optimizaci\u00f3n para motores de respuestas \/ motores generativos y servicios de agencia. NP Digital Spain","og_description":"La optimizaci\u00f3n para motores de respuestas o motores generativos (AEO\/GEO) garantiza que tu marca aparezca en herramientas de IA conversacional y generativa. \u00a1Obt\u00e9n m\u00e1s informaci\u00f3n!","og_url":"https:\/\/npdigital.com\/es\/soluciones\/agencia-geo-aeo\/","og_site_name":"NPD ES","article_modified_time":"2026-11-04T21:47:26+00:00","twitter_card":"summary_large_image","twitter_title":"NP Digital's Work and Client Results: See what we can do for you.","twitter_description":"Companies hire us because of the results we provide. We connect brands to their customers across all digital touch-points with targeted, highly relevant and personalized experiences. We\u2019re audience led, and data-informed.","twitter_image":"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2022\/01\/NP-Digital-Images-Share-04-Work.jpg","twitter_misc":{"Tiempo de lectura":"10 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","ItemPage"],"@id":"https:\/\/npdigital.com\/es\/soluciones\/agencia-geo-aeo\/","url":"https:\/\/npdigital.com\/es\/soluciones\/agencia-geo-aeo\/","name":"Estrategia de optimizaci\u00f3n para motores de respuestas \/ motores generativos y servicios de agencia. NP Digital Spain","isPartOf":{"@id":"https:\/\/npdigital.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/npdigital.com\/es\/soluciones\/agencia-geo-aeo\/#primaryimage"},"image":{"@id":"https:\/\/npdigital.com\/es\/soluciones\/agencia-geo-aeo\/#primaryimage"},"thumbnailUrl":"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/ai-search-optimization-preview.jpg","datePublished":"2025-05-01T19:47:22+00:00","dateModified":"2026-11-04T21:47:26+00:00","description":"La optimizaci\u00f3n para motores de respuestas o motores generativos (AEO\/GEO) garantiza que tu marca aparezca en herramientas de IA conversacional y generativa. \u00a1Obt\u00e9n m\u00e1s informaci\u00f3n!","breadcrumb":{"@id":"https:\/\/npdigital.com\/es\/soluciones\/agencia-geo-aeo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/npdigital.com\/es\/soluciones\/agencia-geo-aeo\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/npdigital.com\/es\/soluciones\/agencia-geo-aeo\/#primaryimage","url":"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/ai-search-optimization-preview.jpg","contentUrl":"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2026\/07\/ai-search-optimization-preview.jpg","width":541,"height":541},{"@type":"BreadcrumbList","@id":"https:\/\/npdigital.com\/es\/soluciones\/agencia-geo-aeo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/npdigital.com\/es\/"},{"@type":"ListItem","position":2,"name":"Solutions","item":"https:\/\/npdigital.com\/es\/soluciones\/"},{"@type":"ListItem","position":3,"name":"Answer \/ Generative Engine Optimization"}]},{"@type":"WebSite","@id":"https:\/\/npdigital.com\/es\/#website","url":"https:\/\/npdigital.com\/es\/","name":"NPD ES","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/npdigital.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/npdigital.com\/es\/wp-json\/wp\/v2\/pages\/17132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/npdigital.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/npdigital.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/npdigital.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/npdigital.com\/es\/wp-json\/wp\/v2\/comments?post=17132"}],"version-history":[{"count":3,"href":"https:\/\/npdigital.com\/es\/wp-json\/wp\/v2\/pages\/17132\/revisions"}],"predecessor-version":[{"id":17724,"href":"https:\/\/npdigital.com\/es\/wp-json\/wp\/v2\/pages\/17132\/revisions\/17724"}],"up":[{"embeddable":true,"href":"https:\/\/npdigital.com\/es\/wp-json\/wp\/v2\/pages\/17023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/npdigital.com\/es\/wp-json\/wp\/v2\/media\/16895"}],"wp:attachment":[{"href":"https:\/\/npdigital.com\/es\/wp-json\/wp\/v2\/media?parent=17132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}