{"id":17178,"date":"2024-12-10T11:59:41","date_gmt":"2024-12-10T19:59:41","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=20258"},"modified":"2026-07-24T23:08:53","modified_gmt":"2026-07-24T21:08:53","slug":"optimizacion-para-tiendas-de-aplicaciones","status":"publish","type":"page","link":"https:\/\/npdigital.com\/es\/soluciones\/optimizacion-para-tiendas-de-aplicaciones\/","title":{"rendered":"App Store Optimization"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-cdc8b9e16322016e19dba68ed9625128\">\n.avia-section.av-g71os75-cdc8b9e16322016e19dba68ed9625128 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/app-store-slider.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-cdc8b9e16322016e19dba68ed9625128 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type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-eb0c332e7e6afb80bc2b1051e20b59e3\">\n#top .hr.av-ltz7mcsn-eb0c332e7e6afb80bc2b1051e20b59e3{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-ltz7mcsn-eb0c332e7e6afb80bc2b1051e20b59e3 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-eb0c332e7e6afb80bc2b1051e20b59e3 hr-custom  avia-builder-el-6  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>La Optimizaci\u00f3n para Tiendas de Aplicaciones (ASO) es un pilar fundamental de cualquier estrategia integral de marketing de aplicaciones. Aunque comparte similitudes con el SEO tradicional, el ASO utiliza un conjunto espec\u00edfico de t\u00e1cticas y elementos de optimizaci\u00f3n dise\u00f1ados para mejorar el descubrimiento de aplicaciones y su rendimiento general.<\/p>\n<p>Adem\u00e1s, App Store y Google Play funcionan con algoritmos \u00fanicos, por lo que cada plataforma requiere enfoques de optimizaci\u00f3n espec\u00edficos para maximizar la visibilidad y la adquisici\u00f3n de usuarios. Las sinergias con otros canales de marketing digital tambi\u00e9n ofrecen oportunidades para fortalecer la consistencia y el reconocimiento de la marca.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;right_left&quot;,&quot;parallax_speed&quot;:&quot;4&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-jzkw65-7c35d842cf7e468715a156f0fb7d315d&quot;}\"    ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz6zrvs-2011559a3f7bc94af641153300d230a4\">\n.av-icon-circles-container.av-ltz6zrvs-2011559a3f7bc94af641153300d230a4 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-ltz6zrvs-2011559a3f7bc94af641153300d230a4 .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-ltz6zrvs-2011559a3f7bc94af641153300d230a4 .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-ltz6zrvs-2011559a3f7bc94af641153300d230a4.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-ltz6zrvs-2011559a3f7bc94af641153300d230a4 .avia-icon-circles-icon-2{\ntransform:translate(-216px,125px);\nleft:93%;\ntop:25%;\n}\n.av-icon-circles-container.av-ltz6zrvs-2011559a3f7bc94af641153300d230a4.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-2011559a3f7bc94af641153300d230a4 .avia-icon-circles-icon-3{\ntransform:translate(-216px,-124px);\nleft:93%;\ntop:74%;\n}\n.av-icon-circles-container.av-ltz6zrvs-2011559a3f7bc94af641153300d230a4.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-ltz6zrvs-2011559a3f7bc94af641153300d230a4 .avia-icon-circles-icon-4{\ntransform:translate(0px,-250px);\nleft:50%;\ntop:100%;\n}\n.av-icon-circles-container.av-ltz6zrvs-2011559a3f7bc94af641153300d230a4.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-ltz6zrvs-2011559a3f7bc94af641153300d230a4 .avia-icon-circles-icon-5{\ntransform:translate(216px,-125px);\nleft:6%;\ntop:75%;\n}\n.av-icon-circles-container.av-ltz6zrvs-2011559a3f7bc94af641153300d230a4.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-ltz6zrvs-2011559a3f7bc94af641153300d230a4 .avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-ltz6zrvs-2011559a3f7bc94af641153300d230a4.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-2011559a3f7bc94af641153300d230a4.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-ltz6zrvs-2011559a3f7bc94af641153300d230a4 avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/guy-browsing-app-store.png' alt='' title='guy-browsing-app-store'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-6mqtzbx-9ca1c4ab0acb68ffba681c82321ce5ae iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue81d' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-6mqtzbx-9ca1c4ab0acb68ffba681c82321ce5ae avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Nombre de la Aplicaci\u00f3n<\/div><div class=\"icon-description\"><p>El Nombre de la Aplicaci\u00f3n es un campo fundamental y representa el principal factor de posicionamiento tanto en los algoritmos de b\u00fasqueda de la App Store como de Google Play. La mejor pr\u00e1ctica consiste en combinar la identidad de la marca con palabras clave de alto valor para maximizar la visibilidad y atraer clics de los usuarios.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-67c8pbx-dfe044a267cd5f8d8d42fbb3c08d7209 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue811' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-67c8pbx-dfe044a267cd5f8d8d42fbb3c08d7209 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Subt\u00edtulo \/ Descripci\u00f3n Corta<\/div><div class=\"icon-description\"><p>Los campos de Subt\u00edtulo (App Store) y Descripci\u00f3n Corta (Google Play) son elementos de metadatos fundamentales, ya que ofrecen oportunidades adicionales para incorporar palabras clave estrat\u00e9gicas, destacar las principales funcionalidades de la aplicaci\u00f3n y comunicar su propuesta de valor \u00fanica, lo que mejora el posicionamiento en las b\u00fasquedas e impulsa la interacci\u00f3n de los usuarios.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-7267d67897ac8630ff6a6bbf231df799 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue8d7' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-7267d67897ac8630ff6a6bbf231df799 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Palabras Clave<\/div><div class=\"icon-description\"><p>El campo de Palabras Clave en la App Store de Apple permite a los desarrolladores especificar t\u00e9rminos de b\u00fasqueda relevantes que ayudan a que la aplicaci\u00f3n aparezca en las b\u00fasquedas de los usuarios. Este campo no es visible para los usuarios, pero influye directamente en la capacidad de descubrimiento de la aplicaci\u00f3n al indicar al algoritmo de la App Store las palabras clave objetivo para su indexaci\u00f3n.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4-c2268a10f8d846c9a28a06d008431597 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue86d' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4-c2268a10f8d846c9a28a06d008431597 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Capturas de Pantalla<\/div><div class=\"icon-description\"><p>El campo de Capturas de Pantalla en Google Play y la App Store muestra representaciones visuales de las funciones, la interfaz de usuario y las principales funcionalidades de la aplicaci\u00f3n. Desempe\u00f1a un papel fundamental para impulsar la interacci\u00f3n de los usuarios al comunicar la propuesta de valor de la aplicaci\u00f3n e influir en la decisi\u00f3n de descarga.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-3-74775c2e7a6875d95f74028938d2a56b iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue80d' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-3-74775c2e7a6875d95f74028938d2a56b avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Videos Promocionales<\/div><div class=\"icon-description\"><p>Los Videos Promocionales de YouTube desempe\u00f1an un papel clave en Google Play al ofrecer una presentaci\u00f3n din\u00e1mica y atractiva de las funciones y beneficios de la aplicaci\u00f3n, mejorando la permanencia de los usuarios en la ficha, aumentando las tasas de conversi\u00f3n y potenciando la capacidad de descubrimiento gracias a la preferencia del algoritmo por el contenido interactivo.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-ae475f97850f9dd4067b577ca33f58d1 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue809' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-ae475f97850f9dd4067b577ca33f58d1 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Rese\u00f1as \/ Calificaciones<\/div><div class=\"icon-description\"><p>Las calificaciones de una aplicaci\u00f3n son una medida cuantitativa de su rendimiento, mientras que las rese\u00f1as son los comentarios cualitativos que los usuarios comparten sobre su experiencia. Las calificaciones altas transmiten calidad y confiabilidad tanto a los usuarios como a los algoritmos de las tiendas de aplicaciones, lo que las convierte en un factor clave para impulsar las descargas y mantener la visibilidad en mercados competitivos.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907lxxn-21e3f34b8e02a2f3dc799ed509fdcc79\">\n.avia-section.av-m907lxxn-21e3f34b8e02a2f3dc799ed509fdcc79 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/app-store-slider.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m907lxxn-21e3f34b8e02a2f3dc799ed509fdcc79 .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m907lxxn-21e3f34b8e02a2f3dc799ed509fdcc79 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax 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type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907merw-310df0a82f92f30f327a7cdd2b45904d\">\n#top .av-special-heading.av-m907merw-310df0a82f92f30f327a7cdd2b45904d{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-m907merw-310df0a82f92f30f327a7cdd2b45904d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m907merw-310df0a82f92f30f327a7cdd2b45904d .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-m907merw-310df0a82f92f30f327a7cdd2b45904d .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m907merw-310df0a82f92f30f327a7cdd2b45904d .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m907merw-310df0a82f92f30f327a7cdd2b45904d .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m907merw-310df0a82f92f30f327a7cdd2b45904d .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m907merw-310df0a82f92f30f327a7cdd2b45904d av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Optimizaci\u00f3n para Tiendas de Aplicaciones<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907mk1v-d4d08fad9a1633f477b62e70deffd506\">\n#top .hr.av-m907mk1v-d4d08fad9a1633f477b62e70deffd506{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-m907mk1v-d4d08fad9a1633f477b62e70deffd506 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-m907mk1v-d4d08fad9a1633f477b62e70deffd506 hr-custom  avia-builder-el-16  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907mt53-d4b37df42d4ddd419943636c09a5e54a\">\n#top .av_textblock_section.av-m907mt53-d4b37df42d4ddd419943636c09a5e54a .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m907mt53-d4b37df42d4ddd419943636c09a5e54a .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m907mt53-d4b37df42d4ddd419943636c09a5e54a .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m907mt53-d4b37df42d4ddd419943636c09a5e54a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>La Optimizaci\u00f3n para Tiendas de Aplicaciones (ASO) es un pilar fundamental de cualquier estrategia integral de marketing de aplicaciones. Aunque comparte similitudes con el SEO tradicional, el ASO aprovecha un conjunto espec\u00edfico de t\u00e1cticas y elementos de optimizaci\u00f3n dise\u00f1ados para mejorar el descubrimiento de aplicaciones y su rendimiento general.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lkcsp-851a8b86f98e0bd997541db7d0b31623\">\n#top .hr.hr-invisible.av-m90lkcsp-851a8b86f98e0bd997541db7d0b31623{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lkcsp-851a8b86f98e0bd997541db7d0b31623 hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-44icpnm-75d96af056e41d1aa2af05aabd359937 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3abm4qr-a86dd2d20797d22fb1d8f0f7ccde8b6d\">\n.av-icon-circles-container.av-3abm4qr-a86dd2d20797d22fb1d8f0f7ccde8b6d .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-3abm4qr-a86dd2d20797d22fb1d8f0f7ccde8b6d .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-3abm4qr-a86dd2d20797d22fb1d8f0f7ccde8b6d .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-3abm4qr-a86dd2d20797d22fb1d8f0f7ccde8b6d.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-3abm4qr-a86dd2d20797d22fb1d8f0f7ccde8b6d .avia-icon-circles-icon-2{\ntransform:translate(-216px,125px);\nleft:93%;\ntop:25%;\n}\n.av-icon-circles-container.av-3abm4qr-a86dd2d20797d22fb1d8f0f7ccde8b6d.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-3abm4qr-a86dd2d20797d22fb1d8f0f7ccde8b6d .avia-icon-circles-icon-3{\ntransform:translate(-216px,-124px);\nleft:93%;\ntop:74%;\n}\n.av-icon-circles-container.av-3abm4qr-a86dd2d20797d22fb1d8f0f7ccde8b6d.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-3abm4qr-a86dd2d20797d22fb1d8f0f7ccde8b6d .avia-icon-circles-icon-4{\ntransform:translate(0px,-250px);\nleft:50%;\ntop:100%;\n}\n.av-icon-circles-container.av-3abm4qr-a86dd2d20797d22fb1d8f0f7ccde8b6d.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-3abm4qr-a86dd2d20797d22fb1d8f0f7ccde8b6d .avia-icon-circles-icon-5{\ntransform:translate(216px,-125px);\nleft:6%;\ntop:75%;\n}\n.av-icon-circles-container.av-3abm4qr-a86dd2d20797d22fb1d8f0f7ccde8b6d.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-3abm4qr-a86dd2d20797d22fb1d8f0f7ccde8b6d .avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-3abm4qr-a86dd2d20797d22fb1d8f0f7ccde8b6d.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-3abm4qr-a86dd2d20797d22fb1d8f0f7ccde8b6d.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-3abm4qr-a86dd2d20797d22fb1d8f0f7ccde8b6d avia_animate_when_visible  avia-builder-el-20  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/guy-browsing-app-store.png' alt='' title='guy-browsing-app-store'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-311fiw3-1105da05b222b4bd0bcf0013e490129d iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue81d' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-311fiw3-1105da05b222b4bd0bcf0013e490129d avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Nombre de la Aplicaci\u00f3n<\/div><div class=\"icon-description\"><p>El Nombre de la Aplicaci\u00f3n es un campo fundamental y representa el principal factor de posicionamiento tanto en los algoritmos de b\u00fasqueda de la App Store como de Google Play. La mejor pr\u00e1ctica consiste en combinar la identidad de la marca con palabras clave de alto valor para maximizar la visibilidad y atraer clics de los usuarios.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2fgizlv-078c9dcb7f968e1103ccf2dfe2417261 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue811' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2fgizlv-078c9dcb7f968e1103ccf2dfe2417261 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Subt\u00edtulo \/ Descripci\u00f3n Corta<\/div><div class=\"icon-description\"><p>Los campos de Subt\u00edtulo (App Store) y Descripci\u00f3n Corta (Google Play) son elementos de metadatos fundamentales, ya que ofrecen oportunidades adicionales para incorporar palabras clave estrat\u00e9gicas, destacar las principales funcionalidades de la aplicaci\u00f3n y comunicar su propuesta de valor \u00fanica, lo que mejora el posicionamiento en las b\u00fasquedas e impulsa la interacci\u00f3n de los usuarios.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2116kmb-58e6a326a1895235ca010f1454f4ba90 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue8d7' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2116kmb-58e6a326a1895235ca010f1454f4ba90 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Palabras Clave<\/div><div class=\"icon-description\"><p>El campo de Palabras Clave en la App Store de Apple permite a los desarrolladores especificar t\u00e9rminos de b\u00fasqueda relevantes que ayudan a que la aplicaci\u00f3n aparezca en las b\u00fasquedas de los usuarios. Este campo no es visible para los usuarios, pero influye directamente en la capacidad de descubrimiento de la aplicaci\u00f3n al indicar al algoritmo de la App Store las palabras clave objetivo para su indexaci\u00f3n.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5o81pf-a326a9556106d55f5fd55ef3afea1c34 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue86d' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5o81pf-a326a9556106d55f5fd55ef3afea1c34 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Capturas de Pantalla<\/div><div class=\"icon-description\"><p>El campo de Capturas de Pantalla en Google Play y la App Store muestra representaciones visuales de las funciones, la interfaz de usuario y las principales funcionalidades de la aplicaci\u00f3n. Desempe\u00f1a un papel fundamental para impulsar la interacci\u00f3n de los usuarios al comunicar la propuesta de valor de la aplicaci\u00f3n e influir en la decisi\u00f3n de descarga.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-12693qb-9c1e822d3ed6341fceef51d67529f5ec iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue80d' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-12693qb-9c1e822d3ed6341fceef51d67529f5ec avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Videos Promocionales<\/div><div class=\"icon-description\"><p>Los Videos Promocionales de YouTube desempe\u00f1an un papel clave en Google Play al ofrecer una presentaci\u00f3n din\u00e1mica y atractiva de las funciones y beneficios de la aplicaci\u00f3n, mejorando la permanencia de los usuarios en la ficha, aumentando las tasas de conversi\u00f3n y potenciando la capacidad de descubrimiento gracias a la preferencia del algoritmo por el contenido interactivo.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-u8j6ir-1a62acecc917cd0c9db17e3cb61bb2f7 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue809' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-u8j6ir-1a62acecc917cd0c9db17e3cb61bb2f7 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Rese\u00f1as \/ Calificaciones<\/div><div class=\"icon-description\"><p>Las calificaciones de una aplicaci\u00f3n son una medida cuantitativa de su rendimiento, mientras que las rese\u00f1as son los comentarios cualitativos que los usuarios comparten sobre su experiencia. Las calificaciones altas transmiten calidad y confiabilidad tanto a los usuarios como a los algoritmos de las tiendas de aplicaciones, lo que las convierte en un factor clave para impulsar las descargas y mantener la visibilidad en mercados competitivos.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-4a5462804554e28c0e68ebc288870453\">\n#top .avia-animated-number.av-2u49pr-4a5462804554e28c0e68ebc288870453 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-4a5462804554e28c0e68ebc288870453 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-4a5462804554e28c0e68ebc288870453 av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"88\" data-start_from=\"0\">88<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>del tiempo total que los usuarios pasan en dispositivos m\u00f3viles se dedica al uso de aplicaciones.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-8638d4539cccdd05e533aefc2d0d42cc\">\n#top .avia-animated-number.av-lije2nqk-8638d4539cccdd05e533aefc2d0d42cc .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-8638d4539cccdd05e533aefc2d0d42cc .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-8638d4539cccdd05e533aefc2d0d42cc av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"25\" data-start_from=\"0\">25<\/span><span class=\"avia-no-number\">.<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"6\" data-start_from=\"0\">6<\/span><span class=\"avia-no-number\">bn<\/span><\/strong><div class=\"avia-animated-number-content\"><p>aplicaciones se descargan de Google Play cada a\u00f1o.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-9dfcfd31eb8467b2000282281ec1cd6e\">\n#top .avia-animated-number.av-lije2hy9-9dfcfd31eb8467b2000282281ec1cd6e .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-9dfcfd31eb8467b2000282281ec1cd6e .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-9dfcfd31eb8467b2000282281ec1cd6e av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"49\" data-start_from=\"0\">49<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de las personas abren una aplicaci\u00f3n al menos 11 veces al d\u00eda, a nivel mundial.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-8faa795ee22dedb14eb3705cc8e4c9e9\">\n#top .avia-animated-number.av-lije2bai-8faa795ee22dedb14eb3705cc8e4c9e9 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-8faa795ee22dedb14eb3705cc8e4c9e9 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-8faa795ee22dedb14eb3705cc8e4c9e9 av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"935\" data-start_from=\"0\">935<\/span><span class=\"avia-no-number\">bn <\/span><\/strong><div class=\"avia-animated-number-content\"><p>en ingresos se han generado a nivel mundial por las aplicaciones m\u00f3viles entre 2019 y 2027.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17178'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>ENFOQUE DE ASO<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-af3002fe43d6a8db9f0f39481a0ff4cd\">\n#top .av-special-heading.av-5uvt0hp-af3002fe43d6a8db9f0f39481a0ff4cd{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-af3002fe43d6a8db9f0f39481a0ff4cd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-af3002fe43d6a8db9f0f39481a0ff4cd .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-af3002fe43d6a8db9f0f39481a0ff4cd .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-af3002fe43d6a8db9f0f39481a0ff4cd .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-af3002fe43d6a8db9f0f39481a0ff4cd .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-af3002fe43d6a8db9f0f39481a0ff4cd .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-af3002fe43d6a8db9f0f39481a0ff4cd av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Un enfoque integral para la visibilidad de las aplicaciones y el rendimiento del negocio.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e\">\n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Soluciones personalizadas de Optimizaci\u00f3n para Tiendas de Aplicaciones (ASO) dise\u00f1adas para maximizar la visibilidad org\u00e1nica de tu aplicaci\u00f3n, impulsar las conversiones y aumentar las descargas tanto en Google Play como en la App Store de Apple.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-37  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-857df9a0ed2f0498ba262e0674e637cf av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Investigaci\u00f3n de mercado y de la competencia<\/h4><\/header><div class='av-milestone-content'><p>Comprender las tendencias de la industria y el comportamiento de los usuarios ayuda a alinear el posicionamiento de tu aplicaci\u00f3n con las demandas actuales y las expectativas futuras, garantizando su relevancia y atractivo.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-2700b6cf6d4824d76a6af2f193f51723 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8de' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Optimizaci\u00f3n de metadatos<\/h4><\/header><div class='av-milestone-content'><p>Optimizamos estrat\u00e9gicamente los elementos de metadatos con palabras clave de alto impacto y espec\u00edficas para cada plataforma con el fin de mejorar el rendimiento en los algoritmos de b\u00fasqueda, aumentar la capacidad de descubrimiento e impulsar un mayor n\u00famero de instalaciones org\u00e1nicas.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-226db3b952e531ba6359521ad46f2ece av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Mejora de los recursos visuales<\/h4><\/header><div class='av-milestone-content'><p>Representa tu marca con un \u00edcono visualmente atractivo, capturas de pantalla de alta calidad y videos de vista previa de la aplicaci\u00f3n que capten la atenci\u00f3n de los usuarios potenciales.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-ec9d804a19548e3436be05839f164291 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Prueba, monitorea y optimiza<\/h4><\/header><div class='av-milestone-content'><p>Realizar pruebas A\/B de los metadatos y los recursos visuales de la aplicaci\u00f3n, as\u00ed como monitorear el posicionamiento de las palabras clave y las rese\u00f1as\/calificaciones de los usuarios, es una parte fundamental de una estrategia continua de ASO.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcnrpe-2f467961ac9085174269e822a388c69f\">\n#top .hr.hr-invisible.av-mcnrpe-2f467961ac9085174269e822a388c69f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-mcnrpe-2f467961ac9085174269e822a388c69f hr-invisible  avia-builder-el-38  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>NUESTRA FILOSOF\u00cdA<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72\">\n#top .hr.hr-invisible.av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d 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.avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback{\nfont-size:18px;\nbackground-color:#ff5e29;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-41  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6a6dd99f4528d' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-0fde219267d586cda5dc38aaadacda8f'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Toma de Decisiones Basada en Datos<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Aprovecha an\u00e1lisis s\u00f3lidos y herramientas de ASO para obtener informaci\u00f3n valiosa.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Comprender el comportamiento de los usuarios, el rendimiento de las palabras clave y las estrategias de la competencia garantiza que cada acci\u00f3n de optimizaci\u00f3n est\u00e9 respaldada por datos medibles.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-232a22245fe44458cc5be526f6b48ea5'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Dise\u00f1o y Mensajes Centrados en el Usuario<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Crea metadatos, recursos visuales y descripciones que conecten con tu p\u00fablico objetivo.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Aborda sus necesidades, preferencias y puntos de dolor, manteniendo al mismo tiempo la coherencia con la identidad de tu marca.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-5f66ebc34bb3024fe8d7a72c6d032650'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Pruebas e Iteraci\u00f3n Continuas<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Adopta un enfoque iterativo realizando pruebas A\/B en los elementos clave.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Realiza pruebas constantes de t\u00edtulos, descripciones y capturas de pantalla para identificar qu\u00e9 elementos generan los mayores niveles de interacci\u00f3n y las mejores tasas de conversi\u00f3n.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-8b4c47b2b4cb7b5e66e908bf71a96dde'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Adaptabilidad a los Cambios en los Algoritmos<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Mantente \u00e1gil al estar al d\u00eda con las actualizaciones de las plataformas, los cambios en los algoritmos y las tendencias de la industria.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Los cambios son frecuentes, por lo que debes estar preparado para ajustar tu estrategia y mantener la competitividad, maximizando la capacidad de descubrimiento de tu aplicaci\u00f3n a lo largo del tiempo.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-42  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17178'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" 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data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0  slide-1 slide-odd'><a href=\"https:\/\/searchads.apple.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >App Store<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Las aplicaciones que la gente ama, en un lugar en el que conf\u00eda.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17169 avia-img-lazy-loading-not-17169\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/aso1.jpeg\" width=\"1200\" height=\"1600\" title='aso1' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/aso1.jpeg 1200w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/aso1-225x300.jpeg 225w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/aso1-773x1030.jpeg 773w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/aso1-768x1024.jpeg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/aso1-1152x1536.jpeg 1152w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/aso1-1125x1500.jpeg 1125w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/aso1-529x705.jpeg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1  slide-2 slide-even'><a href=\"https:\/\/ads.google.com\/home\/campaigns\/app-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Google Play<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Llega a m\u00e1s personas interesadas en aplicaciones como la tuya en Google Play.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17170 avia-img-lazy-loading-not-17170\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/aso2.jpg\" width=\"1290\" height=\"1720\" title='aso2' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/aso2.jpg 1290w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/aso2-225x300.jpg 225w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/aso2-773x1030.jpg 773w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/aso2-768x1024.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/aso2-1152x1536.jpg 1152w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/aso2-1125x1500.jpg 1125w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/aso2-529x705.jpg 529w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__2  slide-3 slide-odd'><a href=\"https:\/\/www.apptweak.com\/en\/aso-tools\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >AppTweak<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Monitorea f\u00e1cilmente a la competencia.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17171 avia-img-lazy-loading-not-17171\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/Apptweak1.jpg\" width=\"1290\" height=\"1720\" title='Apptweak1' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/Apptweak1.jpg 1290w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/Apptweak1-225x300.jpg 225w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/Apptweak1-773x1030.jpg 773w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/Apptweak1-768x1024.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/Apptweak1-1152x1536.jpg 1152w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/Apptweak1-1125x1500.jpg 1125w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/Apptweak1-529x705.jpg 529w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__3  slide-4 slide-even'><a href=\"https:\/\/www.apptweak.com\/en\/aso-tools\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__3 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >AppTweak<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Haz seguimiento del progreso de la optimizaci\u00f3n.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17172 avia-img-lazy-loading-not-17172\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/Apptweak2.jpg\" width=\"1290\" height=\"1720\" title='Apptweak2' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/Apptweak2.jpg 1290w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/Apptweak2-225x300.jpg 225w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/Apptweak2-773x1030.jpg 773w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/Apptweak2-768x1024.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/Apptweak2-1152x1536.jpg 1152w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/Apptweak2-1125x1500.jpg 1125w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/Apptweak2-529x705.jpg 529w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/a><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-45  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>ESTRATEGIA Y EJECUCI\u00d3N DE ASO<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-63d4d4bf2ad2d3551a448ede7eef36ff\">\n#top .av-special-heading.av-kxppuxez-63d4d4bf2ad2d3551a448ede7eef36ff{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-63d4d4bf2ad2d3551a448ede7eef36ff .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-63d4d4bf2ad2d3551a448ede7eef36ff .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-63d4d4bf2ad2d3551a448ede7eef36ff .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-63d4d4bf2ad2d3551a448ede7eef36ff .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-63d4d4bf2ad2d3551a448ede7eef36ff .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-63d4d4bf2ad2d3551a448ede7eef36ff .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-63d4d4bf2ad2d3551a448ede7eef36ff av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-47  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Comprende el comportamiento de los usuarios, realiza pruebas y optimiza para aumentar las conversiones.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-48  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-49  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-2478028299cd67017d130ac6a87c00eb'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Auditor\u00eda y An\u00e1lisis<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>La auditor\u00eda y el an\u00e1lisis de la Optimizaci\u00f3n para Tiendas de Aplicaciones (ASO) comienzan con una revisi\u00f3n del rendimiento de m\u00e9tricas clave, como el posicionamiento de palabras clave, las tasas de conversi\u00f3n, las tendencias de instalaciones y la interacci\u00f3n de los usuarios. Evaluamos la visibilidad de tu aplicaci\u00f3n comparando el rendimiento de las palabras clave con el de la competencia y analizando las tasas de clics (CTR) hacia la ficha de tu aplicaci\u00f3n.<\/p>\n<p>Luego evaluamos los recursos visuales, como el \u00edcono, las capturas de pantalla y los videos, para asegurarnos de que comuniquen de manera efectiva la propuesta de valor de tu aplicaci\u00f3n. Adem\u00e1s, analizamos las calificaciones y rese\u00f1as actuales de los usuarios para identificar los aspectos que afectan la percepci\u00f3n de los usuarios y el posicionamiento en los algoritmos de las tiendas de aplicaciones.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-cfda481993544b0e91908639e4cdda2a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Optimizaci\u00f3n de la Visibilidad<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Comenzamos con una investigaci\u00f3n exhaustiva de palabras clave para identificar los t\u00e9rminos m\u00e1s relevantes y de mayor valor para la optimizaci\u00f3n. Luego, incorporamos estrat\u00e9gicamente estas palabras clave en el nombre de la aplicaci\u00f3n, el subt\u00edtulo (Apple), la descripci\u00f3n corta (Google Play) y el campo de palabras clave (Apple) para mejorar la visibilidad, manteniendo al mismo tiempo un enfoque centrado en el usuario.<\/p>\n<p>A continuaci\u00f3n, desarrollamos recursos visuales optimizados y alineados con la marca para aumentar la interacci\u00f3n y las conversiones. Un \u00edcono distintivo, capturas de pantalla atractivas con funciones destacadas y videos de vista previa envolventes se adaptan a las especificaciones de cada plataforma. Las actualizaciones continuas de la aplicaci\u00f3n, junto con un proceso constante de actualizaci\u00f3n y reenv\u00edo, ayudan a mantener la relevancia ante los algoritmos de las tiendas de aplicaciones.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-fbb019665ae7022a7a4f44065624d098'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Optimizaci\u00f3n de Conversiones<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>La optimizaci\u00f3n de conversiones es un componente fundamental de una estrategia eficaz de ASO, ya que convierte la visibilidad en descargas. Realizamos pruebas A\/B en elementos clave, como descripciones, capturas de pantalla, palabras clave y videos de vista previa, para identificar las combinaciones que mejor conectan con tu p\u00fablico objetivo. Estas pruebas nos permiten perfeccionar los mensajes, los recursos visuales y el uso de palabras clave para maximizar la interacci\u00f3n de los usuarios y mejorar las tasas de conversi\u00f3n. Este proceso iterativo garantiza que tu aplicaci\u00f3n no solo logre un mejor posicionamiento, sino que tambi\u00e9n motive a los usuarios a descargarla.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-e877345ac2856de9bfbacbd084e08b19'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Pruebas y Reportes<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Monitoreamos indicadores clave de rendimiento (KPIs), como el posicionamiento de palabras clave, las tasas de conversi\u00f3n, las tendencias de descargas y las m\u00e9tricas de interacci\u00f3n de los usuarios. Utilizando herramientas avanzadas de an\u00e1lisis, generamos informaci\u00f3n accionable sobre c\u00f3mo los usuarios descubren e interact\u00faan con tu aplicaci\u00f3n. Los reportes peri\u00f3dicos muestran el rendimiento frente a los indicadores de referencia e identifican oportunidades de mejora. Con base en estos datos, optimizamos los metadatos, ajustamos las estrategias de palabras clave y probamos nuevos recursos visuales. Este enfoque iterativo garantiza un crecimiento sostenido y una alineaci\u00f3n continua con la evoluci\u00f3n de los algoritmos de las plataformas y el comportamiento de los usuarios.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-50  el_after_av_section  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34l52en-12ccce9f3b3c9db654cb22ca606aed87\">\n#top .av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:30px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-title{\nfont-size:30px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >SoFi logra un aumento del 29 % en las instalaciones no relacionadas con la marca en todas las plataformas.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">SoFi:<\/span> Utilizamos datos de b\u00fasqueda pagada, an\u00e1lisis de rese\u00f1as de la aplicaci\u00f3n, an\u00e1lisis de sentimiento e informaci\u00f3n de la competencia para mejorar la capacidad de descubrimiento de la aplicaci\u00f3n de SoFi. Reestructuramos el perfil de palabras clave y los metadatos, mientras que las pruebas de recursos visuales y la optimizaci\u00f3n continua impulsaron mejoras significativas en el rendimiento.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17173 avia-img-lazy-loading-not-17173\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/sofi-background.jpg\" width=\"2000\" height=\"750\" title='sofi-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/sofi-background.jpg 2000w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/sofi-background-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/sofi-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/sofi-background-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/sofi-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/sofi-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/sofi-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La estrategia de optimizaci\u00f3n de aplicaciones impulsa un crecimiento del +190 % en los ingresos de una aplicaci\u00f3n de comercio electr\u00f3nico.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">B&amp;Q:<\/span> El n\u00facleo de nuestra estrategia consisti\u00f3 en una innovadora integraci\u00f3n entre ASO y SEO. Este enfoque estrat\u00e9gico busc\u00f3 no solo mejorar la visibilidad de la aplicaci\u00f3n, sino tambi\u00e9n generar un impacto en los resultados de b\u00fasqueda web. Optimizamos las fichas de la aplicaci\u00f3n para su indexaci\u00f3n en los motores de b\u00fasqueda e incorporamos estrat\u00e9gicamente llamados a la acci\u00f3n (CTA) de descarga en los metadatos.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17174 avia-img-lazy-loading-not-17174\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/04\/bq-background-skinny.jpg\" width=\"2000\" height=\"750\" title='B,And,Q,Newtownabbey,Greater,Belfast,Shopping,Newtownabbey,County,Antrim' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/04\/bq-background-skinny.jpg 2000w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/04\/bq-background-skinny-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/04\/bq-background-skinny-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/04\/bq-background-skinny-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/04\/bq-background-skinny-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/04\/bq-background-skinny-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/04\/bq-background-skinny-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div><\/p>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-51  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03\">\n#top .av-slideshow-ui.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__0 .avia-caption-title{\nfont-size:30px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__1 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__1 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__1 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__1 .avia-caption-title{\nfont-size:30px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__0  slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >SoFi logra un aumento del 29 % en las instalaciones no relacionadas con la marca en todas las plataformas.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">SoFi:<\/span> Utilizamos datos de b\u00fasqueda pagada, an\u00e1lisis de rese\u00f1as de la aplicaci\u00f3n, an\u00e1lisis de sentimiento e informaci\u00f3n de la competencia para mejorar la capacidad de descubrimiento de la aplicaci\u00f3n de SoFi. Reestructuramos el perfil de palabras clave y los metadatos, mientras que las pruebas de recursos visuales y la optimizaci\u00f3n continua impulsaron mejoras significativas en el rendimiento.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17173 avia-img-lazy-loading-not-17173\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/sofi-background.jpg\" width=\"2000\" height=\"750\" title='sofi-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/sofi-background.jpg 2000w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/sofi-background-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/sofi-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/sofi-background-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/sofi-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/sofi-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/sofi-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__1  slide-2 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgt7mez-e04fbe83ca369d8a4d00eda694ff7d03__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La estrategia de optimizaci\u00f3n de aplicaciones impulsa un crecimiento del +190 % en los ingresos de una aplicaci\u00f3n de comercio electr\u00f3nico.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">B&amp;Q:<\/span> El n\u00facleo de nuestra estrategia consisti\u00f3 en una innovadora integraci\u00f3n entre ASO y SEO. Este enfoque estrat\u00e9gico busc\u00f3 no solo mejorar la visibilidad de la aplicaci\u00f3n, sino tambi\u00e9n generar un impacto en los resultados de b\u00fasqueda web. Optimizamos las fichas de la aplicaci\u00f3n para su indexaci\u00f3n en los motores de b\u00fasqueda e incorporamos estrat\u00e9gicamente llamados a la acci\u00f3n (CTA) de descarga en los metadatos.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17174 avia-img-lazy-loading-not-17174\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/04\/bq-background-skinny.jpg\" width=\"2000\" height=\"750\" title='B,And,Q,Newtownabbey,Greater,Belfast,Shopping,Newtownabbey,County,Antrim' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/04\/bq-background-skinny.jpg 2000w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/04\/bq-background-skinny-300x113.jpg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/04\/bq-background-skinny-1030x386.jpg 1030w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/04\/bq-background-skinny-768x288.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/04\/bq-background-skinny-1536x576.jpg 1536w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/04\/bq-background-skinny-1500x563.jpg 1500w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2025\/04\/bq-background-skinny-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-52  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17178'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-3f402c5f2280475a1120021b1369b4bf av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-53  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>SOCIOS<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-lu2ycz6h-3-4700f56ff6590975fef0aea4bfa82cc4 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/app-store-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-ov7rml-f22bd0d56f3078461b590acff8224998 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/google-play-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-c590feabab0498f299d472a136940918 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/12\/apptweak-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-1ff4fe723467d3621a748bea949facb9 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/hotjar-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-33a7daa385568f42df5e91bd77cb4810 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/optimizely-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-4c0a4ce3d5aa221ba495c3601592eefa flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/11\/figma-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-54  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17178'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-55  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-56  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-57  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CENTRO DE APRENDIZAJE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-200f9a257b8de8b66ad62ee8f436bfe2\">\n#top .av-special-heading.av-likf239t-200f9a257b8de8b66ad62ee8f436bfe2{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-200f9a257b8de8b66ad62ee8f436bfe2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-200f9a257b8de8b66ad62ee8f436bfe2 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-200f9a257b8de8b66ad62ee8f436bfe2 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-200f9a257b8de8b66ad62ee8f436bfe2 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-200f9a257b8de8b66ad62ee8f436bfe2 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-200f9a257b8de8b66ad62ee8f436bfe2 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-59  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Dale a tu aplicaci\u00f3n la visibilidad y el reconocimiento que merece.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-60  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5\">\n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Domina la optimizaci\u00f3n para tiendas de aplicaciones a tu propio ritmo. Nuestro centro de aprendizaje ofrece recursos especializados y contenido breve para ayudarte a convertirte en un experto en optimizaci\u00f3n de aplicaciones.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-152z8kh-62f827c88aba2ce45ef9a30c944f1427 av_one_fifth  avia-builder-el-62  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8\">\n.av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-63  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8'><div class='av-tab-section-tab-title-container avia-tab-title-padding-none' role='tablist'><a href='#webinars' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-lkixskzg-5b2d8ac0eeeeea10226d70ce6671a8c7 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/05\/webinars-icon.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>WEBINARS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#shorts' data-av-tab-section-title='2' class='av-section-tab-title  av-lkixsvpd-f1d38fcc3d33fb43cf460b7807ccd092 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span 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aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide av_next_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:300vw; left:0%;'><span class=\"av_prev_tab_section av_tab_navigation\"><\/span><span class=\"av_next_tab_section av_tab_navigation\"><\/span>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixskzg-5b2d8ac0eeeeea10226d70ce6671a8c7\">\n.av-layout-tab.av-lkixskzg-5b2d8ac0eeeeea10226d70ce6671a8c7{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-lkixskzg-5b2d8ac0eeeeea10226d70ce6671a8c7{\ncolor:#ff5e29;\n}\n#top 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class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11te6c7-edb6af9a26a4945c816bdc212dbd04d3\">\n.flex_column.av-11te6c7-edb6af9a26a4945c816bdc212dbd04d3{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-11te6c7-edb6af9a26a4945c816bdc212dbd04d3 av_one_third  avia-builder-el-67  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><div  class='avia-video av-lkj2u6gc-e3105542da60d972f903b1ea187c9014 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/RHeJja7LYVs?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Using Data to Personalize Content &amp; Generate Revenue\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/RHeJja7LYVs?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zzlq8x-2b50933e358014d035245161d45a1869\">\n.flex_column.av-zzlq8x-2b50933e358014d035245161d45a1869{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-zzlq8x-2b50933e358014d035245161d45a1869 av_one_third  avia-builder-el-69  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><div  class='avia-video av-w4chlj-93f9d38ab75d5637c70c7089af9e8165 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/W2cLi4CMVOA?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"2025 Marketing Predictions: What\u2019s Ahead &amp; How to Prepare\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/W2cLi4CMVOA?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-83kboh-79c2fb3d50439aa493dff45697d5239e\">\n.flex_column.av-83kboh-79c2fb3d50439aa493dff45697d5239e{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-83kboh-79c2fb3d50439aa493dff45697d5239e av_one_third  avia-builder-el-71  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><div  class='avia-video av-2i13ep-286b41227e19a561e5e8602405d73a98 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url=' https:\/\/youtube.com\/live\/0962qL0RYFs?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"E-commerce Intelligence: Leveraging 7 Must-Have GA4 Custom Reports\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/0962qL0RYFs?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3pulj5-da389880319cde9d8cb86b091b443c7e\">\n.flex_column.av-3pulj5-da389880319cde9d8cb86b091b443c7e{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-3pulj5-da389880319cde9d8cb86b091b443c7e av_one_third  avia-builder-el-73  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-nnii4h-a98290bc16262455a1ec07b683fa6d6c avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  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av-43wfep-477ad41574db7a7cb21f17b3250e97b2 av_one_third  avia-builder-el-75  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-wrkcg1-39e43d6139f53e520ab8e1592544e239 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/tECC-9NT2xg?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Black Friday 23&amp;apos; Journey: Episode Four - Getting Your Paid Media Marketing Ready\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/tECC-9NT2xg?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" 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class='avia-video av-ir3rkx-952683d10647fb492caf05da794b8848 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/PLiPcCryYPg?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Ready, Set, GA4: How To Simplify Your Move to GA4\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/PLiPcCryYPg?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2k7kt8h-356de9f71aff816b322ddafc836b2d83\">\n.flex_column.av-2k7kt8h-356de9f71aff816b322ddafc836b2d83{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-2k7kt8h-356de9f71aff816b322ddafc836b2d83 av_one_third  avia-builder-el-81  el_after_av_one_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><div  class='avia-video av-ud228x-43abaf3fc185ddafd1c2fafbf0f8500d avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/VV9CbXUdVRw?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Top 5 Digital Marketing Trends For 2024\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/VV9CbXUdVRw?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixsvpd-f1d38fcc3d33fb43cf460b7807ccd092\">\n.av-layout-tab.av-lkixsvpd-f1d38fcc3d33fb43cf460b7807ccd092{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-lkixsvpd-f1d38fcc3d33fb43cf460b7807ccd092{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-lkixsvpd-f1d38fcc3d33fb43cf460b7807ccd092 .av-tab-arrow-container 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id=\"style-css-av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978\">\n#top .hr.av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978 hr-custom  avia-builder-el-90  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25ck81-779598c512ae8ed04d507b20452d490f\">\n.flex_column.av-25ck81-779598c512ae8ed04d507b20452d490f{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-25ck81-779598c512ae8ed04d507b20452d490f av_one_third  avia-builder-el-92  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ayrep-35884e4ee09329114f1950cb9db84f08\">\n#top .hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-3ayrep-35884e4ee09329114f1950cb9db84f08 hr-custom  avia-builder-el-94  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4j41cll-493d979a4cb2ee8d6b3b7e4cfbdfb555\">\n.av-layout-tab.av-m4j41cll-493d979a4cb2ee8d6b3b7e4cfbdfb555{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 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id=\"style-css-av-3gv34wy-e815ff3d22ac23536665ea4c3f013682\">\n.avia-section.av-3gv34wy-e815ff3d22ac23536665ea4c3f013682{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-3gv34wy-e815ff3d22ac23536665ea4c3f013682 main_color avia-section-large avia-no-border-styling  avia-builder-el-98  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17178'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2vanqwy-59efc5d9ed66fbd66283f93e57b70c18 av_four_fifth  avia-builder-el-99  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2mv0oea-2640dc04c937e678da6ef2518f212b1e\">\n#top 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servicios de optimizaci\u00f3n para tiendas de aplicaciones (ASO).<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27ku09u-3cf57e3779457b0f8f9a39ab0903d5e5\">\n#top .hr.av-27ku09u-3cf57e3779457b0f8f9a39ab0903d5e5{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-27ku09u-3cf57e3779457b0f8f9a39ab0903d5e5 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-27ku09u-3cf57e3779457b0f8f9a39ab0903d5e5 hr-custom  avia-builder-el-102  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1nxnbxe-e3408eba9ca81c096f730de41341c916\">\n#top .hr.hr-invisible.av-1nxnbxe-e3408eba9ca81c096f730de41341c916{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1nxnbxe-e3408eba9ca81c096f730de41341c916 hr-invisible  avia-builder-el-103  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e\">\n#top .togglecontainer.av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md85pq36-efaa4e7a19f3fe5cff2efd8b4909cf0e av-elegant-toggle  avia-builder-el-104  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-md85dpp9-d9998699404ac75cd62a58787427acef'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>\u00bfC\u00f3mo mejoran la capacidad de descubrimiento de una aplicaci\u00f3n con un esfuerzo m\u00ednimo de mantenimiento continuo?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Realizamos una investigaci\u00f3n estrat\u00e9gica de palabras clave para optimizar todos los campos de metadatos: el nombre de la aplicaci\u00f3n, el subt\u00edtulo, la descripci\u00f3n corta y el campo oculto de palabras clave de Apple. Esto mejora el posicionamiento en las b\u00fasquedas tanto de la App Store como de Google Play. Adem\u00e1s, complementamos los metadatos con recursos visuales de alto impacto, como \u00edconos, capturas de pantalla y videos de vista previa, que destacan las principales funcionalidades de la aplicaci\u00f3n y conectan con el p\u00fablico objetivo.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md85eoe3-aee3824fca691f97cb0b504ce0fe303a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>\u00bfC\u00f3mo optimizan y validan continuamente el rendimiento del ASO?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Realizamos pruebas A\/B continuas en los metadatos y los recursos creativos (\u00edconos, capturas de pantalla y videos promocionales), mientras monitoreamos el posicionamiento de las palabras clave y las rese\u00f1as de los usuarios. Este ciclo continuo de pruebas nos permite perfeccionar lo que mejor funciona, ya sea mediante la plataforma nativa de pruebas A\/B de Google Play, herramientas de terceros o experimentos antes y despu\u00e9s del lanzamiento en la App Store de Apple.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md85g8t0-a5117180687392f6385bcd22289b3ec3'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>\u00bfC\u00f3mo se aseguran de que los recursos visuales conviertan a los visitantes de la ficha de la aplicaci\u00f3n en usuarios activos?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p data-start=\"1077\" data-end=\"1421\">Creamos videos promocionales atractivos para Google Play y capturas de pantalla claras y persuasivas para ambas tiendas con el objetivo de demostrar el valor de la aplicaci\u00f3n en cuesti\u00f3n de segundos. La narrativa visual ayuda a aumentar las tasas de conversi\u00f3n y mejora la preferencia de los algoritmos, garantizando que tu aplicaci\u00f3n no solo sea descubierta, sino tambi\u00e9n descargada.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md85p5e3-8d55202aff8de4b27bf72a6b3b56bcee'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>\u00bfC\u00f3mo vinculan nuestra estrategia de ASO con las m\u00e9tricas de crecimiento y el rendimiento estacional?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Alineamos la estrategia de ASO con los objetivos del negocio y la estacionalidad, optimizando las palabras clave y los recursos visuales en funci\u00f3n del comportamiento de los usuarios y el rendimiento de la aplicaci\u00f3n. Por ejemplo, podemos lanzar recursos creativos tem\u00e1ticos (como im\u00e1genes navide\u00f1as o \u00edconos relacionados con eventos) vinculados a eventos dentro de la aplicaci\u00f3n para aumentar la relevancia y los ingresos, como ocurri\u00f3 en nuestro caso con B&amp;Q, donde la estrategia impuls\u00f3 un aumento del 548 % en los usuarios de la aplicaci\u00f3n y del 190 % en los ingresos.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-198noxu-c18e395c645ee03973ff80a2450b59ea\">\n#top .hr.av-198noxu-c18e395c645ee03973ff80a2450b59ea{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-198noxu-c18e395c645ee03973ff80a2450b59ea .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-198noxu-c18e395c645ee03973ff80a2450b59ea hr-custom  avia-builder-el-105  el_after_av_toggle_container  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079\">\n.avia-section.av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='npd-footer'  class='avia-section av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079 main_color avia-section-large avia-no-border-styling  avia-builder-el-107  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17178'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-cokix-1cb7a0bb4d1981886bdd8598edf1f2cc av_one_full  avia-builder-el-108  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1lgb-2261e87c3a5371aac19d246dabca4e1f\">\n#top .av-special-heading.av-kxpq1lgb-2261e87c3a5371aac19d246dabca4e1f{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-kxpq1lgb-2261e87c3a5371aac19d246dabca4e1f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxpq1lgb-2261e87c3a5371aac19d246dabca4e1f .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-kxpq1lgb-2261e87c3a5371aac19d246dabca4e1f .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kxpq1lgb-2261e87c3a5371aac19d246dabca4e1f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-2261e87c3a5371aac19d246dabca4e1f .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-2261e87c3a5371aac19d246dabca4e1f .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxpq1lgb-2261e87c3a5371aac19d246dabca4e1f av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-109  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >\u00bfListo para impulsar el crecimiento? <a style=\"text-decoration: underline;\" href=\"#modal\">\u00a1Hablemos!<\/a><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La optimizaci\u00f3n para tiendas de aplicaciones (ASO) es un pilar fundamental de cualquier estrategia integral de marketing de aplicaciones. 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