{"id":17193,"date":"2024-03-20T21:23:41","date_gmt":"2024-03-21T04:23:41","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=18717"},"modified":"2026-07-24T23:10:10","modified_gmt":"2026-07-24T21:10:10","slug":"marketing-de-contenidos","status":"publish","type":"page","link":"https:\/\/npdigital.com\/es\/soluciones\/marketing-de-contenidos\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-1ca785051f8513dabc0a71ac3beef77c\">\n.avia-section.av-g71os75-1ca785051f8513dabc0a71ac3beef77c .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/Firefly-content-marketing-on-search-engines-and-social-media-platforms-47205-scaled.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-1ca785051f8513dabc0a71ac3beef77c 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id=\"style-css-av-ltz9bdvn-b4af01d25b2e8debce44f69cd8484c1d\">\n#top .hr.hr-invisible.av-ltz9bdvn-b4af01d25b2e8debce44f69cd8484c1d{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-ltz9bdvn-b4af01d25b2e8debce44f69cd8484c1d hr-invisible  avia-builder-el-4  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7oxf8-5b05f64c70148cfa79d3c4f2cc49112c\">\n#top .av-special-heading.av-ltz7oxf8-5b05f64c70148cfa79d3c4f2cc49112c{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-ltz7oxf8-5b05f64c70148cfa79d3c4f2cc49112c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ltz7oxf8-5b05f64c70148cfa79d3c4f2cc49112c .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-ltz7oxf8-5b05f64c70148cfa79d3c4f2cc49112c 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-eb0c332e7e6afb80bc2b1051e20b59e3\">\n#top .hr.av-ltz7mcsn-eb0c332e7e6afb80bc2b1051e20b59e3{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-ltz7mcsn-eb0c332e7e6afb80bc2b1051e20b59e3 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-eb0c332e7e6afb80bc2b1051e20b59e3 hr-custom  avia-builder-el-6  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>El contenido de alta calidad es el catalizador para contar tu historia y captar la atenci\u00f3n de los clientes en el mundo digital actual. Aprovechamos tecnolog\u00eda propia para crear estrat\u00e9gicamente contenido dise\u00f1ado para responder a la intenci\u00f3n de b\u00fasqueda del usuario. Nuestro objetivo es ayudar al usuario, no venderle.<\/p>\n<p>Desarrollamos estrategias de contenido que atraen, inspiran y generan confianza de manera aut\u00e9ntica tanto en tu p\u00fablico objetivo como en los algoritmos de las plataformas, en los momentos y lugares que m\u00e1s importan.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;right_left&quot;,&quot;parallax_speed&quot;:&quot;4&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-jzkw65-7c35d842cf7e468715a156f0fb7d315d&quot;}\"    ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz6zrvs-d031fd590fd77ff4c19e86e928757869\">\n.av-icon-circles-container.av-ltz6zrvs-d031fd590fd77ff4c19e86e928757869 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-ltz6zrvs-d031fd590fd77ff4c19e86e928757869 .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-ltz6zrvs-d031fd590fd77ff4c19e86e928757869 .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-ltz6zrvs-d031fd590fd77ff4c19e86e928757869.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-ltz6zrvs-d031fd590fd77ff4c19e86e928757869 .avia-icon-circles-icon-2{\ntransform:translate(-216px,125px);\nleft:93%;\ntop:25%;\n}\n.av-icon-circles-container.av-ltz6zrvs-d031fd590fd77ff4c19e86e928757869.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-d031fd590fd77ff4c19e86e928757869 .avia-icon-circles-icon-3{\ntransform:translate(-216px,-124px);\nleft:93%;\ntop:74%;\n}\n.av-icon-circles-container.av-ltz6zrvs-d031fd590fd77ff4c19e86e928757869.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-ltz6zrvs-d031fd590fd77ff4c19e86e928757869 .avia-icon-circles-icon-4{\ntransform:translate(0px,-250px);\nleft:50%;\ntop:100%;\n}\n.av-icon-circles-container.av-ltz6zrvs-d031fd590fd77ff4c19e86e928757869.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-ltz6zrvs-d031fd590fd77ff4c19e86e928757869 .avia-icon-circles-icon-5{\ntransform:translate(216px,-125px);\nleft:6%;\ntop:75%;\n}\n.av-icon-circles-container.av-ltz6zrvs-d031fd590fd77ff4c19e86e928757869.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-ltz6zrvs-d031fd590fd77ff4c19e86e928757869 .avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-ltz6zrvs-d031fd590fd77ff4c19e86e928757869.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-d031fd590fd77ff4c19e86e928757869.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-ltz6zrvs-d031fd590fd77ff4c19e86e928757869 avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/persona-shopper-1-1030x1030.png' alt='' title='persona-shopper'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-6mqtzbx-c0e8dc4127bc67090ccab6b98ce11031 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue8db' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-6mqtzbx-c0e8dc4127bc67090ccab6b98ce11031 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Resultados<\/div><div class=\"icon-description\"><p>El marketing de contenidos prospera cuando existe un objetivo de negocio claro. Este enfoque garantiza que tu contenido sea una herramienta estrat\u00e9gica y no simplemente ruido. Conocer el resultado que deseas obtener, como generar prospectos o aumentar las ventas, te permite crear contenido que conecte con tu audiencia y la impulse hacia ese objetivo. Adem\u00e1s, los objetivos medibles te permiten evaluar el \u00e9xito, optimizar tu estrategia y demostrar el valor de tus esfuerzos de marketing.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-67c8pbx-4d64ccc8f0412171dad028362c652c4b iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue869' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-67c8pbx-4d64ccc8f0412171dad028362c652c4b avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Distribuci\u00f3n<\/div><div class=\"icon-description\"><p>Incluso el contenido m\u00e1s excepcional puede quedar en el olvido sin una estrategia adecuada. La distribuci\u00f3n cierra esa brecha, asegurando que tu contenido llegue a la audiencia correcta en el momento oportuno. Al seleccionar estrat\u00e9gicamente los canales que frecuenta tu p\u00fablico objetivo, amplificas la visibilidad de tu contenido. Este enfoque dirigido maximiza la interacci\u00f3n, fortalece el reconocimiento de marca y genera los resultados que buscas.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-87eedf8654ca412c3c6d7320d0b2d4c8 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-87eedf8654ca412c3c6d7320d0b2d4c8 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Audiencia<\/div><div class=\"icon-description\"><p>Nuestro enfoque de marketing de contenidos requiere una conexi\u00f3n genuina con tu p\u00fablico objetivo. Aprovechamos informaci\u00f3n profunda para crear buyer personas que definen qui\u00e9nes son tus clientes y qu\u00e9 necesitan exactamente. Luego, vinculamos esos perfiles con recorridos del cliente que describen el proceso de decisi\u00f3n que sigue cada buyer persona al momento de realizar una compra.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4-4c744fcd223e2bfb668fccd78755ea34 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue864' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4-4c744fcd223e2bfb668fccd78755ea34 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Ideaci\u00f3n<\/div><div class=\"icon-description\"><p>La ideaci\u00f3n es el motor de una s\u00f3lida estrategia de marketing de contenidos. Sin un flujo constante de ideas nuevas y atractivas, tu contenido puede volverse r\u00e1pidamente repetitivo y dejar de captar el inter\u00e9s de la audiencia. Una ideaci\u00f3n eficaz va m\u00e1s all\u00e1 de una simple lluvia de ideas: implica comprender las necesidades de tu audiencia, alinear el contenido con los objetivos de tu negocio y mantenerse a la vanguardia de las tendencias de la industria.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-3-b88bec3118c9ebfcd37e1039a6b98565 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-3-b88bec3118c9ebfcd37e1039a6b98565 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Creaci\u00f3n<\/div><div class=\"icon-description\"><p>El \u00e9xito en la web depende de un portafolio de contenido diverso. Si bien el contenido del sitio web establece las bases, las publicaciones de blog atractivas generan conversaci\u00f3n y posicionan a tu marca como experta. Las infograf\u00edas captan la atenci\u00f3n de forma visual, facilitando la comprensi\u00f3n de informaci\u00f3n compleja. Las gu\u00edas detalladas consolidan a tu marca como una fuente confiable, ofreciendo soluciones valiosas que atraen y nutren a los prospectos.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-1fdc1e4fa8fa6f20efe0217fd3d3c0b5 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-1fdc1e4fa8fa6f20efe0217fd3d3c0b5 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Amplificaci\u00f3n<\/div><div class=\"icon-description\"><p>Promocionar tu contenido a trav\u00e9s de medios pagados es fundamental para maximizar su alcance e impacto. Los diferentes segmentos de audiencia se concentran en espacios digitales espec\u00edficos y presentan distintos h\u00e1bitos de consumo. Al adaptar cuidadosamente tu estrategia de promoci\u00f3n de contenido a estas diferencias, te aseguras de que tu mensaje llegue a las personas con mayor probabilidad de recibirlo positivamente.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907ohtw-8bebdc2eef8746754254ecff263dbb6c\">\n.avia-section.av-m907ohtw-8bebdc2eef8746754254ecff263dbb6c .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/Firefly-content-marketing-on-search-engines-and-social-media-platforms-47205-scaled.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m907ohtw-8bebdc2eef8746754254ecff263dbb6c .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m907ohtw-8bebdc2eef8746754254ecff263dbb6c main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17193'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5g9wtul-c7991a7483e09ec6b3505bd3b57a070f sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5g9wtul-c7991a7483e09ec6b3505bd3b57a070f\">\n.flex_column.av-5g9wtul-c7991a7483e09ec6b3505bd3b57a070f{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-5g9wtul-c7991a7483e09ec6b3505bd3b57a070f av_one_full  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4uycsrh-1f51e28b46c72cf747a88df9164c590d\">\n#top .hr.hr-invisible.av-4uycsrh-1f51e28b46c72cf747a88df9164c590d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4uycsrh-1f51e28b46c72cf747a88df9164c590d hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907orm8-6f5dd5128baca99d544d3e7325ec81dc\">\n.avia-image-container.av-m907orm8-6f5dd5128baca99d544d3e7325ec81dc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m907orm8-6f5dd5128baca99d544d3e7325ec81dc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m907orm8-6f5dd5128baca99d544d3e7325ec81dc av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17181 avia-img-lazy-loading-not-17181 avia_image ' src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/ContentMarketing_Reverse-1-1-60x60.png\" alt='' title='ContentMarketing_Reverse (1)'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/ContentMarketing_Reverse-1-1-60x60.png 60w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/ContentMarketing_Reverse-1-1-300x300.png 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/ContentMarketing_Reverse-1-1-36x36.png 36w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/ContentMarketing_Reverse-1-1-180x180.png 180w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/ContentMarketing_Reverse-1-1.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4jiw4l9-bac1d134d916dd816d5abb1d73f37791\">\n#top .hr.hr-invisible.av-4jiw4l9-bac1d134d916dd816d5abb1d73f37791{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-4jiw4l9-bac1d134d916dd816d5abb1d73f37791 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907ows9-115ef8bec0ed4aac4ce72254cd6689fe\">\n#top .av-special-heading.av-m907ows9-115ef8bec0ed4aac4ce72254cd6689fe{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-m907ows9-115ef8bec0ed4aac4ce72254cd6689fe .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m907ows9-115ef8bec0ed4aac4ce72254cd6689fe .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-m907ows9-115ef8bec0ed4aac4ce72254cd6689fe .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m907ows9-115ef8bec0ed4aac4ce72254cd6689fe .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m907ows9-115ef8bec0ed4aac4ce72254cd6689fe .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m907ows9-115ef8bec0ed4aac4ce72254cd6689fe .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m907ows9-115ef8bec0ed4aac4ce72254cd6689fe av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Marketing de Contenidos<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907p1o3-c4adae32f3c88826e4660461230f7322\">\n#top .hr.av-m907p1o3-c4adae32f3c88826e4660461230f7322{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-m907p1o3-c4adae32f3c88826e4660461230f7322 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-m907p1o3-c4adae32f3c88826e4660461230f7322 hr-custom  avia-builder-el-16  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907pe9q-6f55ec771e7de226e36abd60ea17277f\">\n#top .av_textblock_section.av-m907pe9q-6f55ec771e7de226e36abd60ea17277f .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m907pe9q-6f55ec771e7de226e36abd60ea17277f .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m907pe9q-6f55ec771e7de226e36abd60ea17277f .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m907pe9q-6f55ec771e7de226e36abd60ea17277f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>El contenido de alta calidad es el catalizador para contar tu historia y captar la atenci\u00f3n de los clientes en el mundo digital actual. Aprovechamos tecnolog\u00eda propia para crear estrat\u00e9gicamente contenido dise\u00f1ado para responder a la intenci\u00f3n de b\u00fasqueda del usuario. Nuestro objetivo es ayudar al usuario, no venderle.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90llb1k-9489b95f13a9bb5242bce9a5c4b80afc\">\n#top .hr.hr-invisible.av-m90llb1k-9489b95f13a9bb5242bce9a5c4b80afc{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90llb1k-9489b95f13a9bb5242bce9a5c4b80afc hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-3vct94t-5efe29ab8a34ce79fff5c14b2a1b1a12 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nlxtdp-cd77f1294afbe8e35746ca337f1d45c6\">\n.av-icon-circles-container.av-3nlxtdp-cd77f1294afbe8e35746ca337f1d45c6 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-3nlxtdp-cd77f1294afbe8e35746ca337f1d45c6 .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-3nlxtdp-cd77f1294afbe8e35746ca337f1d45c6 .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-3nlxtdp-cd77f1294afbe8e35746ca337f1d45c6.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-3nlxtdp-cd77f1294afbe8e35746ca337f1d45c6 .avia-icon-circles-icon-2{\ntransform:translate(-216px,125px);\nleft:93%;\ntop:25%;\n}\n.av-icon-circles-container.av-3nlxtdp-cd77f1294afbe8e35746ca337f1d45c6.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-3nlxtdp-cd77f1294afbe8e35746ca337f1d45c6 .avia-icon-circles-icon-3{\ntransform:translate(-216px,-124px);\nleft:93%;\ntop:74%;\n}\n.av-icon-circles-container.av-3nlxtdp-cd77f1294afbe8e35746ca337f1d45c6.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-3nlxtdp-cd77f1294afbe8e35746ca337f1d45c6 .avia-icon-circles-icon-4{\ntransform:translate(0px,-250px);\nleft:50%;\ntop:100%;\n}\n.av-icon-circles-container.av-3nlxtdp-cd77f1294afbe8e35746ca337f1d45c6.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-3nlxtdp-cd77f1294afbe8e35746ca337f1d45c6 .avia-icon-circles-icon-5{\ntransform:translate(216px,-125px);\nleft:6%;\ntop:75%;\n}\n.av-icon-circles-container.av-3nlxtdp-cd77f1294afbe8e35746ca337f1d45c6.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-3nlxtdp-cd77f1294afbe8e35746ca337f1d45c6 .avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-3nlxtdp-cd77f1294afbe8e35746ca337f1d45c6.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-3nlxtdp-cd77f1294afbe8e35746ca337f1d45c6.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-3nlxtdp-cd77f1294afbe8e35746ca337f1d45c6 avia_animate_when_visible  avia-builder-el-20  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/persona-shopper-1-1030x1030.png' alt='' title='persona-shopper'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-averj1-488515a2b33f2ee4052761e3460c03cc iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue8db' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-averj1-488515a2b33f2ee4052761e3460c03cc avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Resultados<\/div><div class=\"icon-description\"><p>El marketing de contenidos prospera cuando existe un objetivo de negocio claro. Este enfoque garantiza que tu contenido sea una herramienta estrat\u00e9gica y no simplemente ruido. Conocer el resultado que deseas obtener, como generar prospectos o aumentar las ventas, te permite crear contenido que conecte con tu audiencia y la impulse hacia ese objetivo. Adem\u00e1s, los objetivos medibles te permiten evaluar el \u00e9xito, optimizar tu estrategia y demostrar el valor de tus esfuerzos de marketing.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2o0e9r1-9102164305f516fd9ed66d2a8e65e99f iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue869' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2o0e9r1-9102164305f516fd9ed66d2a8e65e99f avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Distribuci\u00f3n<\/div><div class=\"icon-description\"><p>Incluso el contenido m\u00e1s excepcional puede quedar en el olvido sin una estrategia adecuada. La distribuci\u00f3n cierra esa brecha, asegurando que tu contenido llegue a la audiencia correcta en el momento oportuno. Al seleccionar estrat\u00e9gicamente los canales que frecuenta tu p\u00fablico objetivo, amplificas la visibilidad de tu contenido. Este enfoque dirigido maximiza la interacci\u00f3n, fortalece el reconocimiento de marca y genera los resultados que buscas.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-27r30xp-3297ed8668bff77d446440a30efe28e3 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-27r30xp-3297ed8668bff77d446440a30efe28e3 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Audiencia<\/div><div class=\"icon-description\"><p>Nuestro enfoque de marketing de contenidos requiere una conexi\u00f3n genuina con tu p\u00fablico objetivo. Aprovechamos informaci\u00f3n profunda para crear buyer personas que definen qui\u00e9nes son tus clientes y qu\u00e9 necesitan exactamente. Luego, vinculamos esos perfiles con recorridos del cliente que describen el proceso de decisi\u00f3n que sigue cada buyer persona al momento de realizar una compra.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1gbprb1-fafe40f7ba50be1ca19c0635cfbc1f41 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue864' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1gbprb1-fafe40f7ba50be1ca19c0635cfbc1f41 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Ideaci\u00f3n<\/div><div class=\"icon-description\"><p>La ideaci\u00f3n es el motor de una s\u00f3lida estrategia de marketing de contenidos. Sin un flujo constante de ideas nuevas y atractivas, tu contenido puede volverse r\u00e1pidamente repetitivo y dejar de captar el inter\u00e9s de la audiencia. Una ideaci\u00f3n eficaz va m\u00e1s all\u00e1 de una simple lluvia de ideas: implica comprender las necesidades de tu audiencia, alinear el contenido con los objetivos de tu negocio y mantenerse a la vanguardia de las tendencias de la industria.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-13i8obh-a86f9dee61b17392b6e229b84e0ad4f7 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-13i8obh-a86f9dee61b17392b6e229b84e0ad4f7 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Creaci\u00f3n<\/div><div class=\"icon-description\"><p>El \u00e9xito en la web depende de un portafolio de contenido diverso. Si bien el contenido del sitio web establece las bases, las publicaciones de blog atractivas generan conversaci\u00f3n y posicionan a tu marca como experta. Las infograf\u00edas captan la atenci\u00f3n de forma visual, facilitando la comprensi\u00f3n de informaci\u00f3n compleja. Las gu\u00edas detalladas consolidan a tu marca como una fuente confiable, ofreciendo soluciones valiosas que atraen y nutren a los prospectos.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-rdtxwd-b544df96bb91519d33664e8bc0d2e4be iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-rdtxwd-b544df96bb91519d33664e8bc0d2e4be avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Amplificaci\u00f3n<\/div><div class=\"icon-description\"><p>Promocionar tu contenido a trav\u00e9s de medios pagados es fundamental para maximizar su alcance e impacto. Los diferentes segmentos de audiencia se concentran en espacios digitales espec\u00edficos y presentan distintos h\u00e1bitos de consumo. Al adaptar cuidadosamente tu estrategia de promoci\u00f3n de contenido a estas diferencias, te aseguras de que tu mensaje llegue a las personas con mayor probabilidad de recibirlo positivamente.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-6948d72269425a604eecb70dc108e87d\">\n#top .avia-animated-number.av-lije2bai-6948d72269425a604eecb70dc108e87d .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-6948d72269425a604eecb70dc108e87d .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-6948d72269425a604eecb70dc108e87d av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"82\" data-start_from=\"0\">82<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de los especialistas en marketing a nivel mundial invierten activamente en marketing de contenidos.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-108848a10d3ab2ed21cd6f43194cfdab\">\n#top .avia-animated-number.av-lije2nqk-108848a10d3ab2ed21cd6f43194cfdab .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-108848a10d3ab2ed21cd6f43194cfdab .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-108848a10d3ab2ed21cd6f43194cfdab av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"300\" data-start_from=\"0\">300<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>El marketing de contenidos genera m\u00e1s de 3 veces m\u00e1s prospectos que el marketing de salida (outbound).<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-61617787a35cfb7265a3c0880624c379\">\n#top .avia-animated-number.av-lije2hy9-61617787a35cfb7265a3c0880624c379 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-61617787a35cfb7265a3c0880624c379 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-61617787a35cfb7265a3c0880624c379 av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"81\" data-start_from=\"0\">81<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de los especialistas en marketing consideran el contenido como una estrategia central del negocio.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tp2akh-8cc54213fd11877d4956d19848f31f5b\">\n#top .avia-animated-number.av-tp2akh-8cc54213fd11877d4956d19848f31f5b .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-tp2akh-8cc54213fd11877d4956d19848f31f5b .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-tp2akh-8cc54213fd11877d4956d19848f31f5b av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"41\" data-start_from=\"0\">41<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de los especialistas en marketing afirmaron que los gr\u00e1ficos y contenidos originales les ayudaron a alcanzar sus objetivos de marketing.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17193'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-ea73af78441ac2d0ace311815a2a443e\">\n#top .av_textblock_section.av-o7gkl9-ea73af78441ac2d0ace311815a2a443e .avia_textblock{\nfont-size:16px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-ea73af78441ac2d0ace311815a2a443e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>OPTIMIZACI\u00d3N DE CONTENIDO<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-6f5bb771d2e8ae2a1c08a1948f71754b\">\n#top .av-special-heading.av-5uvt0hp-6f5bb771d2e8ae2a1c08a1948f71754b{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-6f5bb771d2e8ae2a1c08a1948f71754b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-6f5bb771d2e8ae2a1c08a1948f71754b .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-6f5bb771d2e8ae2a1c08a1948f71754b .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-6f5bb771d2e8ae2a1c08a1948f71754b .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-6f5bb771d2e8ae2a1c08a1948f71754b .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-6f5bb771d2e8ae2a1c08a1948f71754b .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-6f5bb771d2e8ae2a1c08a1948f71754b av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Nuestro proceso de optimizaci\u00f3n de activos 6Rs aprovecha al m\u00e1ximo tu contenido existente.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e\">\n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Ya has invertido tiempo y dinero en crear contenido. Sin embargo, incluso el contenido m\u00e1s popular y con mejor rendimiento se vuelve obsoleto con el tiempo. Por eso desarrollamos un proceso altamente personalizable y comprobado que te ayuda a obtener mayor visibilidad y m\u00e1s tr\u00e1fico a partir de tus activos digitales existentes.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-89b8cd4a7c7621f7e14c9373ae31d316 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-39r4urh-a1d560f41073bfc6bb85ebcdf27d70e9\">\n.avia-timeline-container.av-39r4urh-a1d560f41073bfc6bb85ebcdf27d70e9 .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-39r4urh-a1d560f41073bfc6bb85ebcdf27d70e9 .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-39r4urh-a1d560f41073bfc6bb85ebcdf27d70e9 .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-39r4urh-a1d560f41073bfc6bb85ebcdf27d70e9 .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-39r4urh-a1d560f41073bfc6bb85ebcdf27d70e9 .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-39r4urh-a1d560f41073bfc6bb85ebcdf27d70e9 av-slideshow-ui  avia-builder-el-37  avia-builder-el-no-sibling  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-2v1o2hp-805e3cc17f493ac17d64928b04f5da28 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon'><span class='av-milestone-icon-inner milestone_inner'><span class='milestone_number'>1<\/span><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Reformatear<\/h4><\/header><div class='av-milestone-content'><p>Haz que el contenido sea m\u00e1s f\u00e1cil de consumir ajustando los encabezados, el espaciado y\/o incorporando recursos multimedia enriquecidos.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-2qmiwhp-12fbd6c3bbb96aa87f6ad15f8225fe94 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon'><span class='av-milestone-icon-inner milestone_inner'><span class='milestone_number'>2<\/span><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Reutilizar<\/h4><\/header><div class='av-milestone-content'><p>Aprovecha tu contenido en nuevos canales reutiliz\u00e1ndolo, eliminando las restricciones de acceso o transform\u00e1ndolo en contenido multimedia enriquecido.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-25jpxzx-27db57ed1ff3c53e2598fb183a1c9997 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon'><span class='av-milestone-icon-inner milestone_inner'><span class='milestone_number'>3<\/span><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Actualizar<\/h4><\/header><div class='av-milestone-content'><p>Impulsa el posicionamiento existente y genera m\u00e1s tr\u00e1fico optimizando el contenido para palabras clave de alto potencial y baja dificultad.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-1ikv525-cc5b85610a3759690d8d3e9d2591fe8d av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon'><span class='av-milestone-icon-inner milestone_inner'><span class='milestone_number'>4<\/span><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Redireccionar<\/h4><\/header><div class='av-milestone-content'><p>Aplica una redirecci\u00f3n 301 desde el contenido hacia una p\u00e1gina actualizada o similar que compita por el mismo tema.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-12489i5-a8fc8030fb13c520d498a2b327524834 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon'><span class='av-milestone-icon-inner milestone_inner'><span class='milestone_number'>5<\/span><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Retirar<\/h4><\/header><div class='av-milestone-content'><p>El contenido que no genera tr\u00e1fico, posicionamiento ni backlinks puede configurarse con un estado 404 o 410.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-2m516l-04129431f239a34d19ccd57b4f072000 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon'><span class='av-milestone-icon-inner milestone_inner'><span class='milestone_number'>6<\/span><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Mantener<\/h4><\/header><div class='av-milestone-content'><p>El contenido est\u00e1 teniendo un buen rendimiento y debe mantenerse tal como est\u00e1; no es necesario realizar cambios.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-38  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17193'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-3eddb3e512720acfdd927abc8dbeb020\">\n.flex_column.av-o6xa59-3eddb3e512720acfdd927abc8dbeb020{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-3eddb3e512720acfdd927abc8dbeb020 av_two_fifth  avia-builder-el-39  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-3eddb3e512720acfdd927abc8dbeb020&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-40  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0  slide-1 slide-odd'><a href=\"https:\/\/blog.adobe.com\/en\/publish\/2023\/11\/21\/ai-gingerbread-house-by-state\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Adobe<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Activo compartible<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17183 avia-img-lazy-loading-not-17183\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/adobe-gingerbread.jpg\" width=\"1200\" height=\"1600\" title='adobe-gingerbread' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/adobe-gingerbread.jpg 1200w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/adobe-gingerbread-225x300.jpg 225w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/adobe-gingerbread-773x1030.jpg 773w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/adobe-gingerbread-768x1024.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/adobe-gingerbread-1152x1536.jpg 1152w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/adobe-gingerbread-1125x1500.jpg 1125w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/adobe-gingerbread-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1  slide-2 slide-even'><a href=\"https:\/\/www.directv.com\/insider\/survey-reveals-every-states-guilty-pleasure-show\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >DIRECTV<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Encuesta personalizada y activo compartible.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17184 avia-img-lazy-loading-not-17184\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/guilty-pleasures.png\" width=\"1200\" height=\"1600\" title='guilty-pleasures' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/guilty-pleasures.png 1200w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/guilty-pleasures-225x300.png 225w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/guilty-pleasures-773x1030.png 773w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/guilty-pleasures-768x1024.png 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/guilty-pleasures-1152x1536.png 1152w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/guilty-pleasures-1125x1500.png 1125w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/guilty-pleasures-529x705.png 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__2  slide-3 slide-odd'><a href=\"https:\/\/www.liquidweb.com\/resources\/ebooks\/web-hosting-state-of-the-industry-report\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Liquid Web<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Encuesta personalizada y activo compartible.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17185 avia-img-lazy-loading-not-17185\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/liquid-webb-hosting-report.jpg\" width=\"1200\" height=\"1600\" title='liquid-webb-hosting-report' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/liquid-webb-hosting-report.jpg 1200w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/liquid-webb-hosting-report-225x300.jpg 225w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/liquid-webb-hosting-report-773x1030.jpg 773w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/liquid-webb-hosting-report-768x1024.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/liquid-webb-hosting-report-1152x1536.jpg 1152w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/liquid-webb-hosting-report-1125x1500.jpg 1125w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/liquid-webb-hosting-report-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__3  slide-4 slide-even'><a href=\"https:\/\/mygoodtrust.com\/end-of-life-guide\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__3 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >GOODTRUST<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Gu\u00eda completa.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17186 avia-img-lazy-loading-not-17186\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/goodtrust-comp-guide.jpg\" width=\"1200\" height=\"1600\" title='goodtrust-comp-guide' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/goodtrust-comp-guide.jpg 1200w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/goodtrust-comp-guide-225x300.jpg 225w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/goodtrust-comp-guide-773x1030.jpg 773w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/goodtrust-comp-guide-768x1024.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/goodtrust-comp-guide-1152x1536.jpg 1152w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/goodtrust-comp-guide-1125x1500.jpg 1125w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/goodtrust-comp-guide-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-41  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-738f49a2e85e5aeb26c04c293b9bd8bd\">\n#top .av_textblock_section.av-kxppup23-738f49a2e85e5aeb26c04c293b9bd8bd .avia_textblock{\nfont-size:16px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-738f49a2e85e5aeb26c04c293b9bd8bd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>ESTRATEGIA Y DESARROLLO DE CONTENIDO<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-22e799499499ff85e8033a7b87c4725e\">\n#top .av-special-heading.av-kxppuxez-22e799499499ff85e8033a7b87c4725e{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-22e799499499ff85e8033a7b87c4725e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-22e799499499ff85e8033a7b87c4725e .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-22e799499499ff85e8033a7b87c4725e .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-22e799499499ff85e8033a7b87c4725e .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-22e799499499ff85e8033a7b87c4725e .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-22e799499499ff85e8033a7b87c4725e .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-22e799499499ff85e8033a7b87c4725e av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-43  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Aumenta la interacci\u00f3n, impulsa la visibilidad y fortalece tu autoridad.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-44  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-45  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-2gunpz1-68c0d1aaeb35898ca5432c86e0dc819b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Publicaciones de Blog<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Las publicaciones de blog atractivas son un pilar fundamental de las estrategias exitosas de marketing digital. Los art\u00edculos bien redactados que ofrecen un valor real a los lectores cumplen m\u00faltiples objetivos. Atraen tr\u00e1fico calificado al posicionar tu marca como un referente y una fuente confiable dentro de tu industria. Esto no solo genera confianza entre los clientes potenciales, sino que tambi\u00e9n mejora la optimizaci\u00f3n para motores de b\u00fasqueda (SEO) al demostrar la relevancia tem\u00e1tica de tu sitio web.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-1zsndst-ea8f737dbff4858aeb4b606b849ffa7c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Gu\u00edas Completas<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>En el competitivo entorno del marketing digital, las gu\u00edas completas funcionan como activos estrat\u00e9gicos. Estos recursos detallados act\u00faan como imanes de prospectos, atrayendo usuarios calificados que buscan activamente soluciones dentro de tu industria. Al ofrecer an\u00e1lisis profundos sobre temas relevantes o abordar los principales desaf\u00edos de los usuarios, estas gu\u00edas posicionan estrat\u00e9gicamente a tu marca como un referente y una autoridad de confianza.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-1trp0yl-50ecdcb19e74d4fad7c922a927344395'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Activos Compartibles<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Una estrategia integral de marketing de contenidos debe priorizar la creaci\u00f3n de activos de alto valor y f\u00e1ciles de compartir. Al condensar informaci\u00f3n compleja en formatos visualmente atractivos, estos recursos no solo captan la atenci\u00f3n, sino que tambi\u00e9n incentivan su difusi\u00f3n en las redes sociales. Esta amplificaci\u00f3n org\u00e1nica ampl\u00eda el alcance de la marca, impulsa el tr\u00e1fico hacia el sitio web y puede generar valiosos backlinks. A su vez, estos backlinks fortalecen la autoridad del dominio, un factor clave que influye en el posicionamiento en los motores de b\u00fasqueda y en la visibilidad org\u00e1nica general.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-11gw2l9-9f8d74779072b423539acc5a9c854b82'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Cuestionarios \/ Encuestas<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Incorporar encuestas y cuestionarios en tu estrategia de marketing de contenidos transforma el consumo pasivo de contenido en una participaci\u00f3n activa de la audiencia. Este enfoque interactivo no solo aumenta la interacci\u00f3n, sino que tambi\u00e9n proporciona informaci\u00f3n valiosa sobre los clientes. Al recopilar datos sobre las preferencias, los desaf\u00edos y los intereses de los usuarios, puedes desarrollar contenido dirigido que responda directamente a sus necesidades. Este enfoque basado en datos fortalece la conexi\u00f3n con la marca y garantiza que tu contenido conecte con la audiencia a la que deseas llegar.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-018088b4488438479f5cb29ea16209fb'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>Juegos<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Los juegos, por su naturaleza social, fomentan la viralidad y ampl\u00edan el reconocimiento de la marca de forma org\u00e1nica a trav\u00e9s de las redes sociales. Pero sus beneficios van m\u00e1s all\u00e1 de la interacci\u00f3n. El tiempo que los usuarios pasan jugando genera informaci\u00f3n valiosa sobre su comportamiento, y completar con \u00e9xito los objetivos del juego puede incentivar los registros, fortaleciendo a\u00fan m\u00e1s tus esfuerzos de marketing. Adem\u00e1s, el tiempo de permanencia que generan estos juegos contribuye a la autoridad del dominio, un factor clave que influye en el posicionamiento en los motores de b\u00fasqueda y en la visibilidad online general.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-2-300def3b41144de177c347f7b0548c27'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>Calculadoras<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>El marketing de contenidos alcanza su m\u00e1ximo potencial cuando ayuda a los usuarios a lograr sus objetivos. Ah\u00ed es donde entran las calculadoras: herramientas interactivas dise\u00f1adas para resolver tareas espec\u00edficas. M\u00e1s all\u00e1 de su utilidad inmediata, las calculadoras generan un alto nivel de interacci\u00f3n. Simplifican informaci\u00f3n compleja, ofrecen resultados personalizados y brindan motivos para compartir, comentar y enlazar tu sitio web. Todo esto se traduce en una mayor exposici\u00f3n de la marca, m\u00e1s interacciones en redes sociales y valiosos backlinks, fortaleciendo tu presencia digital.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-247b211dbe0a42784a24172a337e693b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>Infograf\u00edas<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Los buenos especialistas en marketing de contenidos utilizan las infograf\u00edas como una poderosa herramienta para captar la atenci\u00f3n de la audiencia. Estas piezas de informaci\u00f3n condensan datos complejos en formatos visualmente atractivos y f\u00e1ciles de comprender. Esta combinaci\u00f3n perfecta de contenido y dise\u00f1o no solo informa, sino que tambi\u00e9n motiva a los usuarios a compartir el contenido, ampliando el reconocimiento de la marca y difundiendo informaci\u00f3n valiosa a una audiencia mucho m\u00e1s amplia.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimvj5t-345a2e2f1521d1e81c90357606ede246\">\n.avia-section.av-ljimvj5t-345a2e2f1521d1e81c90357606ede246{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2023\/11\/Screenshot-2023-11-30-at-6.14.06\u202fPM.png);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-ljimvj5t-345a2e2f1521d1e81c90357606ede246 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ljimvj5t-345a2e2f1521d1e81c90357606ede246 main_color avia-section-large avia-no-border-styling  avia-builder-el-46  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active container_wrap fullsize'  data-section-bg-repeat='stretch'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17193'><div class='entry-content-wrapper clearfix'>\n<div  id=\"center-col\"  class='flex_column av-1fml7vl-2cb45ab223f301d69a05e0dcca539bb7 av_two_third  avia-builder-el-47  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimyy9d-6b364f3d7232ef7abf2a4d5c3c03e8d9\">\n#top .av_textblock_section.av-ljimyy9d-6b364f3d7232ef7abf2a4d5c3c03e8d9 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-ljimyy9d-6b364f3d7232ef7abf2a4d5c3c03e8d9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>TRABAJO<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimmild-e81cf02830ce00717566dfa67be6e4ad\">\n#top .av-special-heading.av-ljimmild-e81cf02830ce00717566dfa67be6e4ad{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-ljimmild-e81cf02830ce00717566dfa67be6e4ad .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ljimmild-e81cf02830ce00717566dfa67be6e4ad .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-ljimmild-e81cf02830ce00717566dfa67be6e4ad .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ljimmild-e81cf02830ce00717566dfa67be6e4ad .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ljimmild-e81cf02830ce00717566dfa67be6e4ad .av-special-heading-tag{\nfont-size:45px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ljimmild-e81cf02830ce00717566dfa67be6e4ad .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ljimmild-e81cf02830ce00717566dfa67be6e4ad av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-49  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Involucra a tu audiencia y libera todo el potencial de tu marca.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0\">\n#top .hr.av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0 hr-custom  avia-builder-el-50  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6\">\n#top .av_textblock_section.av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Una estrategia de contenido integrada es la clave del \u00e9xito. En lugar de crear contenido de forma aislada para cada canal, desarrolla una narrativa unificada en todas las plataformas. Esta consistencia fortalece el reconocimiento de marca, genera confianza y, en \u00faltima instancia, impulsa resultados positivos para el negocio de nuestros clientes.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnnutfip-03034657ceec6bba4bde136440cd249c\">\n#top .hr.av-lnnutfip-03034657ceec6bba4bde136440cd249c{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-lnnutfip-03034657ceec6bba4bde136440cd249c .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lnnutfip-03034657ceec6bba4bde136440cd249c hr-custom  avia-builder-el-52  el_after_av_two_third  el_before_av_two_third  av-small-hide av-mini-hide hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  id=\"center-col\"  class='flex_column av-lnntcu5i-c73219c18c4584abc8800063ccce682c av_two_third  avia-builder-el-53  el_after_av_hr  avia-builder-el-last  first no_margin flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnntemwb-b00f00f5680935e5725c171e6c177b07\">\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__0 .avia-caption-title{\nfont-size:14px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__0 .avia-caption-content{\nfont-size:11px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__0 .avia-caption-content p{\nfont-size:11px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__1 .avia-caption-title{\nfont-size:14px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__1 .avia-caption-content{\nfont-size:11px;\n}\n#top .avia-slideshow 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data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:15,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' ><li  data-controls='' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-b00f00f5680935e5725c171e6c177b07__0  av-video-slide  av-video-service-html5  av-mute-video av-mobile-fallback-image  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-b00f00f5680935e5725c171e6c177b07__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Universal Technical Institute<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+411 % de aumento en las sesiones org\u00e1nicas.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted controls id='player_17193_57863373_2122773923'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/UTI-SEO-Case-Study_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><li  data-controls='' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-b00f00f5680935e5725c171e6c177b07__1  av-video-slide  av-video-service-html5  av-mute-video av-mobile-fallback-image  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-b00f00f5680935e5725c171e6c177b07__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Lantern by SoFi<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+561% increase in organic search traffic.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted controls id='player_17193_626128601_424367967'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/Lantern-SEO_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><li  data-controls='' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-b00f00f5680935e5725c171e6c177b07__2  av-video-slide  av-video-service-html5  av-mute-video av-mobile-fallback-image  slide-3 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-b00f00f5680935e5725c171e6c177b07__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Nexcess<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+4,350 % de aumento en los posicionamientos de la primera p\u00e1gina.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted controls id='player_17193_580053590_654743762'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/Nexcess-SEO_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><li  data-controls='' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-b00f00f5680935e5725c171e6c177b07__3  av-video-slide  av-video-service-html5  av-mute-video av-mobile-fallback-image  slide-4 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-b00f00f5680935e5725c171e6c177b07__3 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Party City<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+143 % de aumento en el tr\u00e1fico de b\u00fasqueda org\u00e1nica.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted controls id='player_17193_371035193_727021232'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/Party-City-SEO-Case-Study.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><li  data-controls='' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-b00f00f5680935e5725c171e6c177b07__4  av-video-slide  av-video-service-html5  av-mute-video av-mobile-fallback-image  slide-5 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-b00f00f5680935e5725c171e6c177b07__4 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >SoFi<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+22,337 nuevas cuentas financiadas provenientes de la b\u00fasqueda org\u00e1nica.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted controls id='player_17193_269463849_1640534641'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/SoFi-SEO_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tk1k3-601777441eb456fd4d45202db9abedba\">\n.avia-section.av-lt8tk1k3-601777441eb456fd4d45202db9abedba{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-lt8tk1k3-601777441eb456fd4d45202db9abedba main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-55  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17193'><div class='entry-content-wrapper clearfix'>\n<div  id=\"center-col\"  class='flex_column av-1w4y935-680ab62677141951f6c8f11d4276d4d6 av_one_full  avia-builder-el-56  avia-builder-el-no-sibling  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tny5j-e5085b6688a826407857e3ab2cb4365d\">\n#top .hr.hr-invisible.av-lt8tny5j-e5085b6688a826407857e3ab2cb4365d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lt8tny5j-e5085b6688a826407857e3ab2cb4365d hr-invisible  avia-builder-el-57  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tpzg9-8f99082497be39d90f344a88872ada0e\">\n#top .av_textblock_section.av-lt8tpzg9-8f99082497be39d90f344a88872ada0e .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-lt8tpzg9-8f99082497be39d90f344a88872ada0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>TRABAJO<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tprx7-445c78962a5694b90eb6b0b2909cf528\">\n#top .av-special-heading.av-lt8tprx7-445c78962a5694b90eb6b0b2909cf528{\nmargin:20px 0 0 0;\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-lt8tprx7-445c78962a5694b90eb6b0b2909cf528 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lt8tprx7-445c78962a5694b90eb6b0b2909cf528 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-lt8tprx7-445c78962a5694b90eb6b0b2909cf528 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lt8tprx7-445c78962a5694b90eb6b0b2909cf528 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lt8tprx7-445c78962a5694b90eb6b0b2909cf528 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lt8tprx7-445c78962a5694b90eb6b0b2909cf528 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-59  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Involucra a tu audiencia y libera todo el potencial de tu marca.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e\">\n#top .hr.av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e hr-custom  avia-builder-el-60  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b\">\n#top .av_textblock_section.av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Una estrategia de contenido integrada es la clave del \u00e9xito. En lugar de crear contenido de forma aislada para cada canal, desarrolla una narrativa unificada en todas las plataformas. Esta consistencia fortalece el reconocimiento de marca, genera confianza y, en \u00faltima instancia, impulsa resultados positivos para nuestros clientes.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tiy52-a0beb673f6f43fed6eb43bf32ac658ea\">\n.avia-section.av-lt8tiy52-a0beb673f6f43fed6eb43bf32ac658ea .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_7'  class='avia-section av-lt8tiy52-a0beb673f6f43fed6eb43bf32ac658ea main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-62  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-55 av-height-percent  av-section-with-video-bg container_wrap fullsize'   data-av_minimum_height_pc='55' data-av_min_height_opt='percent' data-section-video-ratio='16:9'><div  class='avia-slideshow av_slideshow_obj-1-6a6dda3087df7 avia-slideshow-featured av_slideshow avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied  av-section-video-bg avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.6666666667%;'><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av_slideshow_obj-1-6a6dda3087df7__0  av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-loop-video  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-click-overlay'><\/div><video class='avia_video' playsinline  loop preload=\"none\" muted  id='player_17193_1509896307_424899136'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/UTI-SEO-Case-Study_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17193'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tf8dj-408a4915b667c4e38a2a7d811eb8ad7b\">\n#top .av_textblock_section.av-lt8tf8dj-408a4915b667c4e38a2a7d811eb8ad7b .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-lt8tf8dj-408a4915b667c4e38a2a7d811eb8ad7b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>UNIVERSAL TECHNICAL INSTITUTE<\/strong><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tgbkx-d373efb3e92a539299331693b463a8ea\">\n#top .av-special-heading.av-lt8tgbkx-d373efb3e92a539299331693b463a8ea{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-lt8tgbkx-d373efb3e92a539299331693b463a8ea .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lt8tgbkx-d373efb3e92a539299331693b463a8ea .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-lt8tgbkx-d373efb3e92a539299331693b463a8ea .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lt8tgbkx-d373efb3e92a539299331693b463a8ea .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lt8tgbkx-d373efb3e92a539299331693b463a8ea .av-special-heading-tag{\nfont-size:45px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lt8tgbkx-d373efb3e92a539299331693b463a8ea .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lt8tgbkx-d373efb3e92a539299331693b463a8ea av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-64  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >+982 posicionamientos en la posici\u00f3n #1 de Google.<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ortjs1-5e59e6d1422e0aaa7e4784b454a3c98e\">\n#top .hr.hr-invisible.av-ortjs1-5e59e6d1422e0aaa7e4784b454a3c98e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-ortjs1-5e59e6d1422e0aaa7e4784b454a3c98e hr-invisible  avia-builder-el-65  el_after_av_heading  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-lt8tgrb4-5b53dd4881bc085b6c498e2f3deaa64c-wrap avia-button-center  avia-builder-el-66  el_after_av_hr  avia-builder-el-last '><a href='#modal'  class='avia-button av-lt8tgrb4-5b53dd4881bc085b6c498e2f3deaa64c avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >Cont\u00e1ctanos para saber m\u00e1s<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_8'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-67  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17193'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-3f402c5f2280475a1120021b1369b4bf av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-68  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>SOCIOS<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-ov7rml-ebce23fe1db9b3cb73fcc5ccc396e027 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/gwi-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-164a6529b097c6a1bee0d9f18d30ca2a flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/buzzsumo-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-0314f6a96f76bc12dc6af65739de024b flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/riddle-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-421dd2acd56d2f51f112009a81386a76 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/pollfish-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-98627af480bc8e0ed3e6ffe0042afe64 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/crowd-content-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-9ef2064a11f31a0e01599752bc506ccc flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/bitcot-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-69  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17193'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-70  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-71  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-72  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CENTRO DE APRENDIZAJE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-213134750a56f37d0a36684821d6e6b7\">\n#top .av-special-heading.av-likf239t-213134750a56f37d0a36684821d6e6b7{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-213134750a56f37d0a36684821d6e6b7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-213134750a56f37d0a36684821d6e6b7 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-213134750a56f37d0a36684821d6e6b7 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-213134750a56f37d0a36684821d6e6b7 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-213134750a56f37d0a36684821d6e6b7 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-213134750a56f37d0a36684821d6e6b7 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-74  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Lleva tu marketing de contenidos al siguiente nivel.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-75  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5\">\n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Impulsa tu estrategia de contenidos con recomendaciones pr\u00e1cticas e informaci\u00f3n accionable. Nuestros webinars en profundidad ofrecen an\u00e1lisis y estrategias, mientras que nuestros videos cortos te mantienen al d\u00eda con las \u00faltimas tendencias, ayud\u00e1ndote a crear contenido de alto rendimiento.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-152z8kh-62f827c88aba2ce45ef9a30c944f1427 av_one_fifth  avia-builder-el-77  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8\">\n.av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-78  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8'><div class='av-tab-section-tab-title-container avia-tab-title-padding-none' role='tablist'><a href='#webinars' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-lkixskzg-5b2d8ac0eeeeea10226d70ce6671a8c7 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/05\/webinars-icon.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>WEBINARS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#shorts' data-av-tab-section-title='2' class='av-section-tab-title  av-lkixsvpd-f1d38fcc3d33fb43cf460b7807ccd092 av-tab-no-icon av-tab-with-image noHover ' 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av-1kjeyjl-55816483e9b1955e0ac12efb5b1a0909 av_one_third  avia-builder-el-80  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><div  class='avia-video av-lkj2u6gc-42b4d261c4e92cb8cd759bdc2b9ca9a5 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/BIbuO7rvl08?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"The Biggest SEO Opportunity of 2024\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/BIbuO7rvl08?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zzlq8x-2b50933e358014d035245161d45a1869\">\n.flex_column.av-zzlq8x-2b50933e358014d035245161d45a1869{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-zzlq8x-2b50933e358014d035245161d45a1869 av_one_third  avia-builder-el-82  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><div  class='avia-video av-2i13ep-3d9399d8b91fc4e496d5da002105c16e avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/lsQhhx05pgk?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Content is Not King: The new Approach to Content Marketing\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/lsQhhx05pgk?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-83kboh-83af357d4126c74d2f1212e566ed16ac\">\n.flex_column.av-83kboh-83af357d4126c74d2f1212e566ed16ac{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-83kboh-83af357d4126c74d2f1212e566ed16ac av_one_third  avia-builder-el-84  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><div  class='avia-video av-nnii4h-8bfe0e8d4aa6c6d9b4a39c2a0c63c38c avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/VV9CbXUdVRw?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Top 5 Digital Marketing Trends For 2024\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/VV9CbXUdVRw?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3pulj5-09dafbb568d77e79c6a0f4a1b84ff720\">\n.flex_column.av-3pulj5-09dafbb568d77e79c6a0f4a1b84ff720{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-3pulj5-09dafbb568d77e79c6a0f4a1b84ff720 av_one_third  avia-builder-el-86  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><div  class='avia-video av-wrkcg1-c10a5bb0c43565779f1efa3582a08821 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/QxnRzDCbyIo?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Marketing Update Nov\/2023: Most Recent Industry Shifts, Algorithm Updates, AI, New Tools, and More!\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/QxnRzDCbyIo?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-43wfep-477ad41574db7a7cb21f17b3250e97b2\">\n.flex_column.av-43wfep-477ad41574db7a7cb21f17b3250e97b2{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-43wfep-477ad41574db7a7cb21f17b3250e97b2 av_one_third  avia-builder-el-88  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-1r9siwx-f6d57a6b850026b12fc9f8311b8c3b69 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/_Na9OzxG52A?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"AI Marketing Trends: What\u2019s Really Working and What\u2019s Not\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/_Na9OzxG52A?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kzaap-bbb0de603d09781c66aac6f3d8710aa6\">\n.flex_column.av-35kzaap-bbb0de603d09781c66aac6f3d8710aa6{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-35kzaap-bbb0de603d09781c66aac6f3d8710aa6 av_one_third  avia-builder-el-90  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-ir3rkx-344b200e7cfe439841348243cfc2d9fc avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/live\/g8WhYmlP5Tc?si=mR9YnmhsHYSqpyxo'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Cracking the Code: Mastering App Store Optimization for Incredible Growth\" width=\"1500\" height=\"844\" 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av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=v0k2nr8Ncm4'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Black Friday 23&amp;apos; Journey: Episode Three - Getting Your Email Marketing Ready\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/v0k2nr8Ncm4?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2k7kt8h-356de9f71aff816b322ddafc836b2d83\">\n.flex_column.av-2k7kt8h-356de9f71aff816b322ddafc836b2d83{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-2k7kt8h-356de9f71aff816b322ddafc836b2d83 av_one_third  avia-builder-el-94  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-lkix9qno-cffe16e3c2cc802366bb3a4e9630f1a2 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=Rq_UzunkEsE'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Mastering Email Marketing for Optimal ROI: Top Trends Revealed\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/Rq_UzunkEsE?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1y5rkdd-eb34406cf983a6849eab4527e564649a\">\n.flex_column.av-1y5rkdd-eb34406cf983a6849eab4527e564649a{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-1y5rkdd-eb34406cf983a6849eab4527e564649a av_one_third  avia-builder-el-96  el_after_av_one_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><div  class='avia-video av-t22ym9-a01c1bafb2f5164e27d6a243ac089a15 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  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data-created_by=\"avia_inline_auto\" id=\"style-css-av-zieav5-ffa9003304b91fa0b903f3e4abf6bbd1\">\n.flex_column.av-zieav5-ffa9003304b91fa0b903f3e4abf6bbd1{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-zieav5-ffa9003304b91fa0b903f3e4abf6bbd1 av_one_third  avia-builder-el-103  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978\">\n#top .hr.av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978 hr-custom  avia-builder-el-105  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25ck81-779598c512ae8ed04d507b20452d490f\">\n.flex_column.av-25ck81-779598c512ae8ed04d507b20452d490f{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-25ck81-779598c512ae8ed04d507b20452d490f av_one_third  avia-builder-el-107  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ayrep-35884e4ee09329114f1950cb9db84f08\">\n#top .hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-3ayrep-35884e4ee09329114f1950cb9db84f08 hr-custom  avia-builder-el-109  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4j435jv-64643effa53e66bdfa63cec98aab9908\">\n.av-layout-tab.av-m4j435jv-64643effa53e66bdfa63cec98aab9908{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-m4j435jv-64643effa53e66bdfa63cec98aab9908{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-m4j435jv-64643effa53e66bdfa63cec98aab9908 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-3' class='av-layout-tab av-m4j435jv-64643effa53e66bdfa63cec98aab9908 av-animation-delay-container  avia-builder-el-111  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"3\" data-tab-section-id=\"blog\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33un8yl-36e7f4785649c4840e5169f1b24da53c\">\n.avia-section.av-33un8yl-36e7f4785649c4840e5169f1b24da53c{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-33un8yl-36e7f4785649c4840e5169f1b24da53c main_color avia-section-large avia-no-border-styling  avia-builder-el-113  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17193'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2k3vyzh-a18d0451c8691ed674c51731add96c5a av_four_fifth  avia-builder-el-114  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1zuo999-d645ff0b5525435504dd7f33f8e993b2\">\n#top .av_textblock_section.av-1zuo999-d645ff0b5525435504dd7f33f8e993b2 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-1zuo999-d645ff0b5525435504dd7f33f8e993b2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md97brev-000544b9e68a18cc3c776a2027c8f6db\">\n#top .av-special-heading.av-md97brev-000544b9e68a18cc3c776a2027c8f6db{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-md97brev-000544b9e68a18cc3c776a2027c8f6db .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-md97brev-000544b9e68a18cc3c776a2027c8f6db .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-md97brev-000544b9e68a18cc3c776a2027c8f6db .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-md97brev-000544b9e68a18cc3c776a2027c8f6db .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-md97brev-000544b9e68a18cc3c776a2027c8f6db .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-md97brev-000544b9e68a18cc3c776a2027c8f6db .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-md97brev-000544b9e68a18cc3c776a2027c8f6db av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-116  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Preguntas frecuentes sobre nuestro proceso y capacidades de marketing de contenidos.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1g89fzx-3082b6f8a99991e3f7709df9b5240a53\">\n#top .hr.av-1g89fzx-3082b6f8a99991e3f7709df9b5240a53{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1g89fzx-3082b6f8a99991e3f7709df9b5240a53 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1g89fzx-3082b6f8a99991e3f7709df9b5240a53 hr-custom  avia-builder-el-117  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1apvt8d-c35ef6b9c43a4a40bf8751481e180318\">\n#top .hr.hr-invisible.av-1apvt8d-c35ef6b9c43a4a40bf8751481e180318{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1apvt8d-c35ef6b9c43a4a40bf8751481e180318 hr-invisible  avia-builder-el-118  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md97b94w-c1ebbcca9f62157f9349adcd71d458c1\">\n#top .togglecontainer.av-md97b94w-c1ebbcca9f62157f9349adcd71d458c1 h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md97b94w-c1ebbcca9f62157f9349adcd71d458c1 h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md97b94w-c1ebbcca9f62157f9349adcd71d458c1 h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md97b94w-c1ebbcca9f62157f9349adcd71d458c1 h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md97b94w-c1ebbcca9f62157f9349adcd71d458c1 p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md97b94w-c1ebbcca9f62157f9349adcd71d458c1 h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md97b94w-c1ebbcca9f62157f9349adcd71d458c1 h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md97b94w-c1ebbcca9f62157f9349adcd71d458c1 .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md97b94w-c1ebbcca9f62157f9349adcd71d458c1 av-elegant-toggle  avia-builder-el-119  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-md977o7k-bd690550d429222c130b2ef01452de25'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>\u00bfC\u00f3mo se aseguran de que el contenido est\u00e9 alineado con los objetivos clave del negocio y no sea solo ruido?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Anclamos cada iniciativa de contenido a objetivos de negocio claros, ya sea generar prospectos, impulsar las ventas o aumentar el reconocimiento de marca. Al definir metas medibles desde el inicio, creamos contenido que conecta con la audiencia, medimos su rendimiento, optimizamos continuamente la estrategia y demostramos un retorno de inversi\u00f3n (ROI) real. Esto evita que el contenido se vuelva desconectado o pierda efectividad.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9788zq-072c789ffbadea92d49a94d6adaf174b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-9' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-9'>\u00bfC\u00f3mo adaptan el contenido a los diferentes segmentos de audiencia y recorridos del cliente?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-9' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Desarrollamos buyer personas detallados basados en informaci\u00f3n sobre la audiencia y mapeamos sus recorridos del cliente. A partir de esa base, creamos temas segmentados, como publicaciones de blog educativas para la parte superior del embudo o gu\u00edas de recursos para la parte inferior del embudo, asegurando que el contenido llegue a tu audiencia en el momento adecuado y la impulse hacia la conversi\u00f3n.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md978oas-40249a4fd4b5cdc6032a87f3539df34a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-10' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-10'>\u00bfC\u00f3mo maximizan el impacto y el alcance del contenido en todos los canales?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-10' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Combinamos contenido de alta calidad con una estrategia de distribuci\u00f3n impulsada por promoci\u00f3n pagada. Al llegar a las audiencias en los canales donde realmente interact\u00faan, ampliamos el alcance, aumentamos la interacci\u00f3n y evitamos que el contenido valioso pase desapercibido, asegurando que el mensaje correcto llegue a la persona adecuada en el momento oportuno.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md979jnu-ea5e38872d5f8d092a22cc861bfdf88e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-11' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-11'>\u00bfC\u00f3mo actualizan el contenido existente para mantener su relevancia y seguir generando resultados?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-11' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>A trav\u00e9s de nuestro proceso de optimizaci\u00f3n de activos \u201c6Rs\u201d, revitalizamos tu contenido existente: mejoramos su legibilidad, reutilizamos los activos en nuevos formatos (como infograf\u00edas), optimizamos palabras clave de SEO de alto potencial y baja dificultad, redireccionamos p\u00e1ginas desactualizadas o eliminamos aquellas con bajo rendimiento. 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