{"id":17234,"date":"2024-03-28T14:21:06","date_gmt":"2024-03-28T21:21:06","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=18877"},"modified":"2026-07-24T23:15:02","modified_gmt":"2026-07-24T21:15:02","slug":"busqueda-pagada","status":"publish","type":"page","link":"https:\/\/npdigital.com\/es\/soluciones\/busqueda-pagada\/","title":{"rendered":"Paid Search"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-fb2b45af08883e9ebdfd0c032a5f943c\">\n.avia-section.av-g71os75-fb2b45af08883e9ebdfd0c032a5f943c .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/paid-search-background-scaled.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-fb2b45af08883e9ebdfd0c032a5f943c .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-g71os75-fb2b45af08883e9ebdfd0c032a5f943c main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-small-hide av-mini-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17234'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-feuvfkx-ce4db5d53659684d6491693538828849 sc-av_three_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-feuvfkx-ce4db5d53659684d6491693538828849\">\n.flex_column.av-feuvfkx-ce4db5d53659684d6491693538828849{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-feuvfkx-ce4db5d53659684d6491693538828849 av_three_fifth  avia-builder-el-1  el_before_av_two_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2\">\n#top .hr.hr-invisible.av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2 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avia_image ' src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/PaidSearch_Reverse-1-60x60.png\" alt='' title='Paid Search'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/PaidSearch_Reverse-1-60x60.png 60w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/PaidSearch_Reverse-1-300x300.png 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/PaidSearch_Reverse-1-36x36.png 36w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/PaidSearch_Reverse-1-180x180.png 180w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/PaidSearch_Reverse-1.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6\">\n#top 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.special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ltz7oxf8-9d594c6c6393809daf5d551232561f18 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-9d594c6c6393809daf5d551232561f18 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-9d594c6c6393809daf5d551232561f18 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ltz7oxf8-9d594c6c6393809daf5d551232561f18 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >B\u00fasqueda Pagada<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-eb0c332e7e6afb80bc2b1051e20b59e3\">\n#top .hr.av-ltz7mcsn-eb0c332e7e6afb80bc2b1051e20b59e3{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-ltz7mcsn-eb0c332e7e6afb80bc2b1051e20b59e3 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-eb0c332e7e6afb80bc2b1051e20b59e3 hr-custom  avia-builder-el-6  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>La b\u00fasqueda pagada es una soluci\u00f3n de marketing digital basada en subastas, altamente segmentada y medible. Permite a las empresas captar la atenci\u00f3n de usuarios con alta intenci\u00f3n de compra que buscan activamente sus productos o servicios en Google, Bing, YouTube, la App Store y otras plataformas.<\/p>\n<p>Mediante una combinaci\u00f3n estrat\u00e9gica de estructura de cuentas, estrategias de puja, creaci\u00f3n de anuncios y pruebas continuas, ayudamos a las marcas a destacar en las subastas y atraer tr\u00e1fico calificado en todas las etapas del recorrido del cliente.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' 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.avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-ltz6zrvs-b9d82298d062c92fac01920dce62f0c7.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-b9d82298d062c92fac01920dce62f0c7.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-ltz6zrvs-b9d82298d062c92fac01920dce62f0c7 avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/paid-search-bidder-image.png' alt='' title='paid-search-bidder-image'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-6mqtzbx-8cbf9a1550a24b221aeb5d0c881e35ef iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue82a' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-6mqtzbx-8cbf9a1550a24b221aeb5d0c881e35ef avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Objetivos<\/div><div class=\"icon-description\"><p>Antes de comenzar, una campa\u00f1a de b\u00fasqueda pagada exitosa necesita una hoja de ruta clara. Esto implica establecer objetivos espec\u00edficos y medibles (como aumentar el tr\u00e1fico al sitio web o las ventas) y definir cuidadosamente a tu p\u00fablico objetivo. Comprender sus caracter\u00edsticas demogr\u00e1ficas, h\u00e1bitos de b\u00fasqueda y puntos de dolor te permite adaptar toda tu estrategia para generar el mayor impacto posible.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-67c8pbx-f4c60e6a776da8cf1a5adb81b97ad33a iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8da' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-67c8pbx-f4c60e6a776da8cf1a5adb81b97ad33a avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Estrategia de palabras clave<\/div><div class=\"icon-description\"><p>La base de cualquier campa\u00f1a de b\u00fasqueda pagada es una s\u00f3lida estrategia de palabras clave. Una investigaci\u00f3n exhaustiva permite identificar los t\u00e9rminos que tu p\u00fablico objetivo utiliza para buscar productos o servicios como los tuyos. Esto te permite crear grupos de anuncios altamente segmentados con palabras clave relevantes, asegurando que tus anuncios aparezcan cuando los usuarios buscan las soluciones que ofreces.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-e7496d83b37d1c6bd381f7051f8e3bfc iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue84c' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-e7496d83b37d1c6bd381f7051f8e3bfc avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Texto de los anuncios y p\u00e1ginas de destino:<\/div><div class=\"icon-description\"><p>El texto de tus anuncios es la primera impresi\u00f3n que reciben los usuarios, por lo que debe ser claro, conciso y persuasivo. Destaca tu propuesta de valor \u00fanica e incentiva a los usuarios a hacer clic. Pero el recorrido no termina ah\u00ed. Las p\u00e1ginas de destino deben estar optimizadas para convertir esas visitas en conversiones, ofreciendo una experiencia fluida que cumpla con las promesas realizadas en el anuncio.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4-b19e93c5457bf1e4cf73b0331e6f5805 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue83e' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4-b19e93c5457bf1e4cf73b0331e6f5805 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Estrategias de puja y gesti\u00f3n del presupuesto<\/div><div class=\"icon-description\"><p>La b\u00fasqueda pagada funciona mediante un sistema de subastas, por lo que comprender las estrategias de puja es fundamental. Nuestros especialistas en b\u00fasqueda pagada determinan las pujas \u00f3ptimas para cada palabra clave con el fin de alcanzar tus objetivos dentro del presupuesto disponible. Esto garantiza que aproveches al m\u00e1ximo tu inversi\u00f3n y maximices el retorno de inversi\u00f3n (ROI).<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-3-736353b2fb825fe0969165d9a67034a1 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue8d3' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-3-736353b2fb825fe0969165d9a67034a1 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Estructura de la cuenta<\/div><div class=\"icon-description\"><p>Una estructura de cuenta bien organizada es la base del \u00e9xito de cualquier campa\u00f1a. Clasificamos meticulosamente las campa\u00f1as y los grupos de anuncios seg\u00fan sus tem\u00e1ticas y ofertas de productos o servicios, lo que permite un seguimiento claro del rendimiento y una optimizaci\u00f3n m\u00e1s eficiente. Esto facilita la identificaci\u00f3n de las campa\u00f1as con mejor desempe\u00f1o y de las oportunidades de mejora.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-5046371c8441835051ca6c9947931661 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue8a9' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-5046371c8441835051ca6c9947931661 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Optimizaci\u00f3n continua<\/div><div class=\"icon-description\"><p>Las mejores campa\u00f1as de b\u00fasqueda pagada son din\u00e1micas y evolucionan constantemente para ofrecer resultados \u00f3ptimos. Aplicamos un enfoque basado en datos, monitoreando cuidadosamente el rendimiento de las campa\u00f1as y el comportamiento de los usuarios. Esto nos permite identificar oportunidades de mejora, perfeccionar las estrategias de palabras clave y optimizar las p\u00e1ginas de destino para garantizar que tus campa\u00f1as sigan generando resultados excepcionales.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9084183-f376d5d5dd6089a1810d4913dc835e1c\">\n.avia-section.av-m9084183-f376d5d5dd6089a1810d4913dc835e1c .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/paid-search-background-scaled.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m9084183-f376d5d5dd6089a1810d4913dc835e1c .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m9084183-f376d5d5dd6089a1810d4913dc835e1c main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17234'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-50rt3i5-e6fc3beae1319b32e1110fc6214e1cb3 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-50rt3i5-e6fc3beae1319b32e1110fc6214e1cb3\">\n.flex_column.av-50rt3i5-e6fc3beae1319b32e1110fc6214e1cb3{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-50rt3i5-e6fc3beae1319b32e1110fc6214e1cb3 av_one_full  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49bq3y5-4088592322bbb108a2402121adaf0d47\">\n#top .hr.hr-invisible.av-49bq3y5-4088592322bbb108a2402121adaf0d47{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-49bq3y5-4088592322bbb108a2402121adaf0d47 hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90848e4-f24c3dbc8f5f34b59c8ed7097104ee13\">\n.avia-image-container.av-m90848e4-f24c3dbc8f5f34b59c8ed7097104ee13 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m90848e4-f24c3dbc8f5f34b59c8ed7097104ee13 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m90848e4-f24c3dbc8f5f34b59c8ed7097104ee13 av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17224 avia-img-lazy-loading-not-17224 avia_image ' src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/PaidSearch_Reverse-1-60x60.png\" alt='' title='Paid Search'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/PaidSearch_Reverse-1-60x60.png 60w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/PaidSearch_Reverse-1-300x300.png 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/PaidSearch_Reverse-1-36x36.png 36w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/PaidSearch_Reverse-1-180x180.png 180w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/PaidSearch_Reverse-1.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3zj0x6l-792b1ece93abc5f30c1f4d65a440df1d\">\n#top .hr.hr-invisible.av-3zj0x6l-792b1ece93abc5f30c1f4d65a440df1d{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-3zj0x6l-792b1ece93abc5f30c1f4d65a440df1d hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9084c48-f18f4943868c6c04d805b80f7533216f\">\n#top .av-special-heading.av-m9084c48-f18f4943868c6c04d805b80f7533216f{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-m9084c48-f18f4943868c6c04d805b80f7533216f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m9084c48-f18f4943868c6c04d805b80f7533216f .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-m9084c48-f18f4943868c6c04d805b80f7533216f .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m9084c48-f18f4943868c6c04d805b80f7533216f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m9084c48-f18f4943868c6c04d805b80f7533216f .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m9084c48-f18f4943868c6c04d805b80f7533216f .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m9084c48-f18f4943868c6c04d805b80f7533216f av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >B\u00fasqueda Pagada<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9084h5x-0a23e55ae9ef412b49ecac23bdb3c0de\">\n#top .hr.av-m9084h5x-0a23e55ae9ef412b49ecac23bdb3c0de{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-m9084h5x-0a23e55ae9ef412b49ecac23bdb3c0de .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-m9084h5x-0a23e55ae9ef412b49ecac23bdb3c0de hr-custom  avia-builder-el-16  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9084q1y-ef27b0e263ad3e2274d72b6680839db2\">\n#top .av_textblock_section.av-m9084q1y-ef27b0e263ad3e2274d72b6680839db2 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m9084q1y-ef27b0e263ad3e2274d72b6680839db2 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m9084q1y-ef27b0e263ad3e2274d72b6680839db2 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m9084q1y-ef27b0e263ad3e2274d72b6680839db2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>La b\u00fasqueda pagada es una soluci\u00f3n de marketing digital basada en subastas, altamente segmentada y medible. Permite a las empresas captar la atenci\u00f3n de usuarios con alta intenci\u00f3n de compra que buscan activamente sus productos o servicios en Google, Bing, YouTube, la App Store y otras plataformas.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lpccf-1ef2ea26b36332c2789c41c1c47d1681\">\n#top .hr.hr-invisible.av-m90lpccf-1ef2ea26b36332c2789c41c1c47d1681{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lpccf-1ef2ea26b36332c2789c41c1c47d1681 hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-m9084xpm-8b93e15a034ef5b595cd24688b1511e4 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3antj0g-f4c11fd672d20bbd5628ad997d68f514\">\n.av-icon-circles-container.av-3antj0g-f4c11fd672d20bbd5628ad997d68f514 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-3antj0g-f4c11fd672d20bbd5628ad997d68f514 .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-3antj0g-f4c11fd672d20bbd5628ad997d68f514 .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-3antj0g-f4c11fd672d20bbd5628ad997d68f514.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-3antj0g-f4c11fd672d20bbd5628ad997d68f514 .avia-icon-circles-icon-2{\ntransform:translate(-216px,125px);\nleft:93%;\ntop:25%;\n}\n.av-icon-circles-container.av-3antj0g-f4c11fd672d20bbd5628ad997d68f514.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-3antj0g-f4c11fd672d20bbd5628ad997d68f514 .avia-icon-circles-icon-3{\ntransform:translate(-216px,-124px);\nleft:93%;\ntop:74%;\n}\n.av-icon-circles-container.av-3antj0g-f4c11fd672d20bbd5628ad997d68f514.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-3antj0g-f4c11fd672d20bbd5628ad997d68f514 .avia-icon-circles-icon-4{\ntransform:translate(0px,-250px);\nleft:50%;\ntop:100%;\n}\n.av-icon-circles-container.av-3antj0g-f4c11fd672d20bbd5628ad997d68f514.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-3antj0g-f4c11fd672d20bbd5628ad997d68f514 .avia-icon-circles-icon-5{\ntransform:translate(216px,-125px);\nleft:6%;\ntop:75%;\n}\n.av-icon-circles-container.av-3antj0g-f4c11fd672d20bbd5628ad997d68f514.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-3antj0g-f4c11fd672d20bbd5628ad997d68f514 .avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-3antj0g-f4c11fd672d20bbd5628ad997d68f514.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-3antj0g-f4c11fd672d20bbd5628ad997d68f514.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-3antj0g-f4c11fd672d20bbd5628ad997d68f514 avia_animate_when_visible  avia-builder-el-20  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/paid-search-bidder-image.png' alt='' title='paid-search-bidder-image'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-367s7ls-86d4bcad4d6c3eb4c08a253d9c13e64c iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue82a' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-367s7ls-86d4bcad4d6c3eb4c08a253d9c13e64c avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Objetivos<\/div><div class=\"icon-description\"><p>Antes de comenzar, una campa\u00f1a de b\u00fasqueda pagada exitosa necesita una hoja de ruta clara. Esto implica establecer objetivos espec\u00edficos y medibles (como aumentar el tr\u00e1fico al sitio web o las ventas) y definir cuidadosamente a tu p\u00fablico objetivo. Comprender sus caracter\u00edsticas demogr\u00e1ficas, h\u00e1bitos de b\u00fasqueda y puntos de dolor te permite adaptar toda tu estrategia para generar el mayor impacto posible.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2m9rg1s-be0928143091a5915e2b383a93c4710c iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8da' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2m9rg1s-be0928143091a5915e2b383a93c4710c avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Estrategia de palabras clave<\/div><div class=\"icon-description\"><p>La base de cualquier campa\u00f1a de b\u00fasqueda pagada es una s\u00f3lida estrategia de palabras clave. Una investigaci\u00f3n exhaustiva permite identificar los t\u00e9rminos que tu p\u00fablico objetivo utiliza para buscar productos o servicios como los tuyos. Esto te permite crear grupos de anuncios altamente segmentados con palabras clave relevantes, asegurando que tus anuncios aparezcan cuando los usuarios buscan las soluciones que ofreces.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-7fvan4-c937ac14c6a58fb1c820054c3e8679bf iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue84c' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-7fvan4-c937ac14c6a58fb1c820054c3e8679bf avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Texto de los anuncios y p\u00e1ginas de destino:<\/div><div class=\"icon-description\"><p>El texto de tus anuncios es la primera impresi\u00f3n que reciben los usuarios, por lo que debe ser claro, conciso y persuasivo. Destaca tu propuesta de valor \u00fanica e incentiva a los usuarios a hacer clic. Pero el recorrido no termina ah\u00ed. Las p\u00e1ginas de destino deben estar optimizadas para convertir esas visitas en conversiones, ofreciendo una experiencia fluida que cumpla con las promesas realizadas en el anuncio.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1l6p14w-daad82ffb27464f31aef0f3ad68c5d48 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue83e' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1l6p14w-daad82ffb27464f31aef0f3ad68c5d48 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Estrategias de puja y gesti\u00f3n del presupuesto<\/div><div class=\"icon-description\"><p>La b\u00fasqueda pagada funciona mediante un sistema de subastas, por lo que comprender las estrategias de puja es fundamental. Nuestros especialistas en b\u00fasqueda pagada determinan las pujas \u00f3ptimas para cada palabra clave con el fin de alcanzar tus objetivos dentro del presupuesto disponible. Esto garantiza que aproveches al m\u00e1ximo tu inversi\u00f3n y maximices el retorno de inversi\u00f3n (ROI).<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-zcx4xs-3f95b96feed04ab352a998339dbe1bde iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue8d3' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-zcx4xs-3f95b96feed04ab352a998339dbe1bde avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Estructura de la cuenta<\/div><div class=\"icon-description\"><p>Una estructura de cuenta bien organizada es la base del \u00e9xito de cualquier campa\u00f1a. Clasificamos meticulosamente las campa\u00f1as y los grupos de anuncios seg\u00fan sus tem\u00e1ticas y ofertas de productos o servicios, lo que permite un seguimiento claro del rendimiento y una optimizaci\u00f3n m\u00e1s eficiente. Esto facilita la identificaci\u00f3n de las campa\u00f1as con mejor desempe\u00f1o y de las oportunidades de mejora.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2k44v4-ec6acaa693df08e465548bee5a96452b iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue8a9' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2k44v4-ec6acaa693df08e465548bee5a96452b avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Optimizaci\u00f3n continua<\/div><div class=\"icon-description\"><p>Las mejores campa\u00f1as de b\u00fasqueda pagada son din\u00e1micas y evolucionan constantemente para ofrecer resultados \u00f3ptimos. Aplicamos un enfoque basado en datos, monitoreando cuidadosamente el rendimiento de las campa\u00f1as y el comportamiento de los usuarios. Esto nos permite identificar oportunidades de mejora, perfeccionar las estrategias de palabras clave y optimizar las p\u00e1ginas de destino para garantizar que tus campa\u00f1as sigan generando resultados excepcionales.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-23d1cb4597070bb0b5849f229429df4f\">\n#top .avia-animated-number.av-lije2bai-23d1cb4597070bb0b5849f229429df4f .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-23d1cb4597070bb0b5849f229429df4f .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-23d1cb4597070bb0b5849f229429df4f av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"68\" data-start_from=\"0\">68<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de todas las experiencias en l\u00ednea comienzan con un motor de b\u00fasqueda.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-a1059fd36373d538a3280d49cb875963\">\n#top .avia-animated-number.av-lije2nqk-a1059fd36373d538a3280d49cb875963 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-a1059fd36373d538a3280d49cb875963 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-a1059fd36373d538a3280d49cb875963 av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"90\" data-start_from=\"0\">90<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de todos los usuarios de internet ven anuncios de b\u00fasqueda pagada de Google.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-4bead171c16db8a27adebc7c2d0c3368\">\n#top .avia-animated-number.av-lije2hy9-4bead171c16db8a27adebc7c2d0c3368 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-4bead171c16db8a27adebc7c2d0c3368 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-4bead171c16db8a27adebc7c2d0c3368 av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"40\" data-start_from=\"0\">40<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de todos los anunciantes digitales afirman que su presupuesto para b\u00fasqueda pagada es demasiado bajo.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tp2akh-38e49360bf9879af2d3eb44f1e4d438b\">\n#top .avia-animated-number.av-tp2akh-38e49360bf9879af2d3eb44f1e4d438b .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-tp2akh-38e49360bf9879af2d3eb44f1e4d438b .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-tp2akh-38e49360bf9879af2d3eb44f1e4d438b av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"39\" data-start_from=\"0\">39<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de todos los presupuestos de marketing digital se destinan a la b\u00fasqueda pagada.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17234'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>INCORPORACI\u00d3N DE B\u00daSQUEDA PAGADA<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-d527369d65d764dda8f999f6e562f2b9\">\n#top .av-special-heading.av-5uvt0hp-d527369d65d764dda8f999f6e562f2b9{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-d527369d65d764dda8f999f6e562f2b9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-d527369d65d764dda8f999f6e562f2b9 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-d527369d65d764dda8f999f6e562f2b9 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-d527369d65d764dda8f999f6e562f2b9 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-d527369d65d764dda8f999f6e562f2b9 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-d527369d65d764dda8f999f6e562f2b9 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-d527369d65d764dda8f999f6e562f2b9 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Nuestro proceso galardonado de incorporaci\u00f3n y optimizaci\u00f3n.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-61daf25069f6e6c40358b8036cd269f4\">\n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:20px;\ncolor:#000000;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Sabemos que confiar la gesti\u00f3n de tu cuenta a una nueva agencia puede resultar intimidante. Por eso, nuestro proceso de incorporaci\u00f3n y transici\u00f3n de cuentas ha sido reconocido por la industria, y nuestro enfoque de concordancia amplia (Broad Match) est\u00e1 marcando el est\u00e1ndar del sector.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-37  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-f221c570dc1f0e287dd8ca193e112aba av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Conciliaci\u00f3n del rendimiento.<\/h4><\/header><div class='av-milestone-content'><p>Revisamos y comparamos el rendimiento hist\u00f3rico con los est\u00e1ndares de la industria, analizamos la recopilaci\u00f3n de datos propios (first-party data), utilizamos la segmentaci\u00f3n y evaluamos el seguimiento de conversiones para establecer una \u00fanica fuente de verdad.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-f9ae646e477b95e8635d566e1c661bdd av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue840' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Define tu segmentaci\u00f3n.<\/h4><\/header><div class='av-milestone-content'><p>Identificamos y revisamos las audiencias y los perfiles de clientes ideales seg\u00fan criterios demogr\u00e1ficos y psicogr\u00e1ficos, junto con cualquier prioridad o restricci\u00f3n geogr\u00e1fica.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-d36dca94da089124a77945086c853efd av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue843' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Crea tus campa\u00f1as.<\/h4><\/header><div class='av-milestone-content'><p>Dise\u00f1amos una hoja de ruta estrat\u00e9gica y seleccionamos los formatos de anuncios, ubicaciones, creatividades y textos publicitarios m\u00e1s adecuados seg\u00fan los objetivos de marketing y las metas del negocio.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-53d023a2e9e30d2e6222568ab65172b0 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8dd' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Lanza, monitorea y optimiza.<\/h4><\/header><div class='av-milestone-content'><p>Ponemos en marcha las campa\u00f1as, identificamos las estrategias de puja y automatizaci\u00f3n m\u00e1s adecuadas, y comenzamos a medir, optimizar y generar informes mientras desarrollamos nuevas iniciativas para probar y escalar los resultados.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrqcm-84ae48a91dddf777d93bdf0501a1b070\">\n#top .hr.hr-invisible.av-lubxrqcm-84ae48a91dddf777d93bdf0501a1b070{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrqcm-84ae48a91dddf777d93bdf0501a1b070 hr-invisible  avia-builder-el-38  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luby4vbg-e9eb182155c9b756190c1d3a09a8b8d1\">\n#top .av_textblock_section.av-luby4vbg-e9eb182155c9b756190c1d3a09a8b8d1 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-luby4vbg-e9eb182155c9b756190c1d3a09a8b8d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>MARCO DE TRABAJO DE BROAD MATCH<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72\">\n#top .hr.hr-invisible.av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72{\nheight:30px;\n}\n<\/style>\n<div  class='hr 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30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_title{\nfont-size:25px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_subtitle{\nfont-size:16px;\ncolor:#aaaaaa;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback{\nfont-size:18px;\nbackground-color:#ff5e29;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-41  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6a6c852f37b65' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-07f323f047121b3a9642dde8a00837bb'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Umbral de volumen<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>La efectividad de Broad Match depende del volumen de datos disponible.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Las campa\u00f1as no deben estar limitadas por el presupuesto. El umbral de volumen se determina a partir de m\u00e9tricas de inversi\u00f3n y conversiones.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-145cd4844091bf5c1cc742f4acf9a2fc'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Precisi\u00f3n de la medici\u00f3n<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Los resultados son tan efectivos como los datos que los respaldan.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Los datos de conversi\u00f3n y los valores de los resultados deben ser precisos, consistentes y confiables.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-954f82e12d399b5ea8b25503502bb782'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Impacto en los resultados<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Mide lo que m\u00e1s valor genera para tu negocio.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Los resultados comerciales deben demostrar, de forma comparativa, que el uso de Broad Match est\u00e1 justificado.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-f8d7e2920efd46eddaf8ee883d06fdd8'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Margen de relevancia<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Eval\u00faa la intenci\u00f3n de las palabras clave en relaci\u00f3n con la propensi\u00f3n de la audiencia.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>La intenci\u00f3n de las palabras clave debe evitar la ambig\u00fcedad y la superposici\u00f3n. Realiza un an\u00e1lisis de costo-beneficio para equilibrar una estrategia s\u00f3lida de palabras clave negativas sin caer en una gesti\u00f3n excesiva.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-42  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17234'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-43  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-44  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0  slide-1 slide-odd'><a href=\"https:\/\/adsgrader.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Ads Grader<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Industry benchmarks, ROAS calculator.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17213 avia-img-lazy-loading-not-17213\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/ads-grader-benchmark.jpg\" width=\"1200\" height=\"1600\" title='ads-grader-benchmark' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/ads-grader-benchmark.jpg 1200w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/ads-grader-benchmark-225x300.jpg 225w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/ads-grader-benchmark-773x1030.jpg 773w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/ads-grader-benchmark-768x1024.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/ads-grader-benchmark-1152x1536.jpg 1152w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/ads-grader-benchmark-1125x1500.jpg 1125w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/ads-grader-benchmark-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1  slide-2 slide-even'><a href=\"https:\/\/www.answerthepublic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Answer The Public<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Keyword research, ad group alignment.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17226 avia-img-lazy-loading-not-17226\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/atp-result.jpg\" width=\"1200\" height=\"1600\" title='atp-result' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/atp-result.jpg 1200w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/atp-result-225x300.jpg 225w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/atp-result-773x1030.jpg 773w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/atp-result-768x1024.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/atp-result-1152x1536.jpg 1152w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/atp-result-1125x1500.jpg 1125w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/atp-result-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__2  slide-3 slide-odd'><a href=\"https:\/\/www.ubersuggest.com\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Ubersuggest<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Keyword research, organic integration.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17227 avia-img-lazy-loading-not-17227\"  src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/uber-keyword-suggestions-1.jpg\" width=\"1200\" height=\"1600\" title='uber-keyword-suggestions' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/uber-keyword-suggestions-1.jpg 1200w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/uber-keyword-suggestions-1-225x300.jpg 225w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/uber-keyword-suggestions-1-773x1030.jpg 773w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/uber-keyword-suggestions-1-768x1024.jpg 768w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/uber-keyword-suggestions-1-1152x1536.jpg 1152w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/uber-keyword-suggestions-1-1125x1500.jpg 1125w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/uber-keyword-suggestions-1-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-45  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>ESTRATEGIA Y EJECUCI\u00d3N DE B\u00daSQUEDA PAGADA<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-79f4a5bef7672329528b472134f66d92\">\n#top .av-special-heading.av-kxppuxez-79f4a5bef7672329528b472134f66d92{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-79f4a5bef7672329528b472134f66d92 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-79f4a5bef7672329528b472134f66d92 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-79f4a5bef7672329528b472134f66d92 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-79f4a5bef7672329528b472134f66d92 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-79f4a5bef7672329528b472134f66d92 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-79f4a5bef7672329528b472134f66d92 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-79f4a5bef7672329528b472134f66d92 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-47  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Llega a las audiencias adecuadas y maximiza tus conversiones.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-48  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-49  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-7f67eaca1fd2f153e2b0b06e5b88ad40'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>B\u00fasqueda<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Un programa de b\u00fasqueda pagada bien dise\u00f1ado puede acompa\u00f1ar a los clientes potenciales durante todo su proceso de toma de decisiones, exponi\u00e9ndolos a tu marca en cada etapa del recorrido. Puede generar reconocimiento de marca desde el inicio, impulsar la etapa de consideraci\u00f3n mediante contenido informativo e incentivar la compra con ofertas especiales. Esta presencia constante garantiza que tu empresa permanezca en la mente de los consumidores, informando e influyendo en su decisi\u00f3n a lo largo del camino.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-865f049f8a90534139a65063251510a1'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Generaci\u00f3n de demanda<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Las campa\u00f1as de generaci\u00f3n de demanda en b\u00fasqueda pagada van m\u00e1s all\u00e1 de la simple segmentaci\u00f3n por palabras clave. Aprovechan la inteligencia artificial de Google para mostrar tus anuncios en formato de video, imagen y texto en YouTube, Discover y Gmail, llegando a nuevas audiencias que quiz\u00e1s no est\u00e9n buscando activamente tu producto, pero que son receptivas a los mensajes de tu marca. Este enfoque genera inter\u00e9s desde las primeras etapas del recorrido de compra, impulsando el tr\u00e1fico hacia tu sitio web y aumentando el reconocimiento de marca entre clientes potenciales.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-11gw2l9-eec8fd89f5486cf53c6186363880abe2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Performance Max<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Performance Max potencia la b\u00fasqueda pagada al utilizar la inteligencia artificial de Google para encontrar nuevos clientes en todos sus canales. Deja atr\u00e1s las limitaciones de las palabras clave y aprovecha tus recursos creativos para publicar anuncios en B\u00fasqueda, YouTube y otras propiedades de Google. Esto permite llegar a los usuarios a lo largo de todo su recorrido de compra y maximizar las conversiones a trav\u00e9s de una \u00fanica campa\u00f1a de alto rendimiento.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-11gw2l9-2-6f12f001ee9331b0a632da47abccedab'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Shopping est\u00e1ndar<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Las campa\u00f1as de Shopping destacan porque muestran tus productos de forma visual en las p\u00e1ginas de resultados de b\u00fasqueda, captando la atenci\u00f3n con im\u00e1genes de alta calidad, precios y valoraciones del comercio. Este formato se dirige a usuarios que ya tienen intenci\u00f3n de compra y les ofrece una gran cantidad de informaci\u00f3n del producto de un solo vistazo. Los feeds de Shopping son una soluci\u00f3n imprescindible para las empresas de comercio electr\u00f3nico que buscan maximizar su alcance y sus conversiones.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-1zsndst-98ac9683f9daebf83e587e5129f06aed'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>YouTube<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Los anuncios de YouTube aportan un gran valor a las estrategias de b\u00fasqueda al captar a los usuarios en diferentes etapas de su recorrido de compra. Mientras que los anuncios tradicionales de b\u00fasqueda se enfocan en usuarios que ya est\u00e1n realizando una b\u00fasqueda activa, los anuncios de YouTube pueden influir en ellos incluso antes de que inicien esa b\u00fasqueda. Al mostrar anuncios en videos o t\u00e9rminos de b\u00fasqueda relevantes, puedes generar reconocimiento de marca y despertar el inter\u00e9s por tus productos o servicios. Esto prepara a los usuarios para que, m\u00e1s adelante, busquen tu marca o productos similares, creando una poderosa sinergia entre la narrativa visual de YouTube y la intenci\u00f3n de b\u00fasqueda.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-11gw2l9-1-a213795da51e514394a5e8addf0c9e30'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>Campa\u00f1as para aplicaciones<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>La publicidad pagada en las tiendas de aplicaciones act\u00faa como un impulsor para el descubrimiento de apps. Al colocar estrat\u00e9gicamente anuncios segmentados en la parte superior de los resultados de b\u00fasqueda o dentro de las categor\u00edas de exploraci\u00f3n, puedes superar las limitaciones del descubrimiento org\u00e1nico y llegar a una audiencia m\u00e1s amplia que busca activamente aplicaciones relevantes. Esta ubicaci\u00f3n privilegiada, combinada con creatividades publicitarias atractivas, incrementa significativamente la visibilidad y las instalaciones de tu aplicaci\u00f3n, impulsando la adquisici\u00f3n de usuarios y ayudando a posicionarla entre las m\u00e1s destacadas.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimvj5t-16e1129a4c1eddfd9b3e8bc6f9592fb0\">\n.avia-section.av-ljimvj5t-16e1129a4c1eddfd9b3e8bc6f9592fb0{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2023\/11\/Screenshot-2023-11-30-at-6.14.06\u202fPM.png);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-ljimvj5t-16e1129a4c1eddfd9b3e8bc6f9592fb0 .av-section-color-overlay{\nopacity:0.4;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ljimvj5t-16e1129a4c1eddfd9b3e8bc6f9592fb0 main_color avia-section-large avia-no-border-styling  avia-builder-el-50  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active container_wrap fullsize'  data-section-bg-repeat='stretch'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17234'><div class='entry-content-wrapper clearfix'>\n<div  id=\"center-col\"  class='flex_column av-1fml7vl-2cb45ab223f301d69a05e0dcca539bb7 av_two_third  avia-builder-el-51  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimyy9d-6b364f3d7232ef7abf2a4d5c3c03e8d9\">\n#top .av_textblock_section.av-ljimyy9d-6b364f3d7232ef7abf2a4d5c3c03e8d9 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-ljimyy9d-6b364f3d7232ef7abf2a4d5c3c03e8d9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>PROYECTOS<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimmild-a038b713aa124db6c2c2695f080171bb\">\n#top .av-special-heading.av-ljimmild-a038b713aa124db6c2c2695f080171bb{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-ljimmild-a038b713aa124db6c2c2695f080171bb .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ljimmild-a038b713aa124db6c2c2695f080171bb .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-ljimmild-a038b713aa124db6c2c2695f080171bb .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ljimmild-a038b713aa124db6c2c2695f080171bb .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ljimmild-a038b713aa124db6c2c2695f080171bb .av-special-heading-tag{\nfont-size:45px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ljimmild-a038b713aa124db6c2c2695f080171bb .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ljimmild-a038b713aa124db6c2c2695f080171bb av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-53  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Desata el potencial de tu marca y genera un mayor valor para tu negocio.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0\">\n#top .hr.av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0 hr-custom  avia-builder-el-54  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimmxs9-13be6cf605031ede78c53017a6ba9e94\">\n#top .av_textblock_section.av-ljimmxs9-13be6cf605031ede78c53017a6ba9e94 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-ljimmxs9-13be6cf605031ede78c53017a6ba9e94 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-ljimmxs9-13be6cf605031ede78c53017a6ba9e94 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-ljimmxs9-13be6cf605031ede78c53017a6ba9e94 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Apostamos por la experimentaci\u00f3n continua y el aprendizaje autom\u00e1tico para generar eficiencias y escalar resultados. Adoptamos un enfoque omnicanal para crear sinergias, fortalecer el reconocimiento de marca y acompa\u00f1ar a los clientes potenciales a lo largo de todo su proceso de decisi\u00f3n.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnnutfip-03034657ceec6bba4bde136440cd249c\">\n#top .hr.av-lnnutfip-03034657ceec6bba4bde136440cd249c{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-lnnutfip-03034657ceec6bba4bde136440cd249c .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lnnutfip-03034657ceec6bba4bde136440cd249c hr-custom  avia-builder-el-56  el_after_av_two_third  el_before_av_two_third  av-small-hide av-mini-hide hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  id=\"center-col\"  class='flex_column av-lnntcu5i-c73219c18c4584abc8800063ccce682c av_two_third  avia-builder-el-57  el_after_av_hr  el_before_av_three_fourth  first no_margin flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnntemwb-bec81a61232bbc7b260ca9dca652b168\">\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0 .avia-caption-title{\nfont-size:14px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0 .avia-caption-content{\nfont-size:11px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0 .avia-caption-content p{\nfont-size:11px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__1 .avia-caption-title{\nfont-size:14px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__1 .avia-caption-content{\nfont-size:11px;\n}\n#top .avia-slideshow 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data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:15,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' ><li  data-controls='' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0  av-video-slide  av-video-service-html5  av-mute-video av-mobile-fallback-image  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >ZAGG<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+28 % de aumento en los ingresos con una reducci\u00f3n en la inversi\u00f3n publicitaria.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted controls id='player_17234_1097028867_1235284903'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/10\/efficiency_at_scale._-720p.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><li  data-controls='' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__1  av-video-slide  av-video-service-html5  av-mute-video av-mobile-fallback-image  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Contentful<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+159 % de incremento en el volumen de leads provenientes de medios pagados.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted controls id='player_17234_735440870_1714461963'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/Contentful-Paid-Media_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><li  data-controls='' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__2  av-video-slide  av-video-service-html5  av-mute-video av-mobile-fallback-image  slide-3 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >ConnectWise<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+166 % de aumento en la tasa de conversi\u00f3n a oportunidades calificadas de ventas (SQO).<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted controls id='player_17234_1313882649_1023127519'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/Connectwise-Paid-Search_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div><\/div><div  id=\"center-col\"  class='flex_column av-r6ib7b-1937a5c99f9bd7cdc25e304d3006b13a av_three_fourth  avia-builder-el-59  el_after_av_two_third  avia-builder-el-last  first no_margin flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu8z6wam-92d2d4d199730cfd200f0589ccbc8319\">\n#top .hr.hr-invisible.av-lu8z6wam-92d2d4d199730cfd200f0589ccbc8319{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lu8z6wam-92d2d4d199730cfd200f0589ccbc8319 hr-invisible  avia-builder-el-60  el_before_av_testimonials  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192\">\n#top .avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-testimonial-content{\ncolor:#ffffff;\n}\n#top .avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-testimonial-name{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-testimonial-subtitle{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-testimonial-link{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-slideshow-controls{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-testimonial-wrapper av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 avia-slider-testimonials avia-slider-2-testimonials avia_animate_when_almost_visible av-small-hide av-mini-hide av-large-testimonial-slider av-slideshow-ui av-control-default av-no-slider-navigation av-slider-hover-pause av-slideshow-autoplay av-loop-endless av-loop-manual-endless' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:true,&quot;show_slide_delay&quot;:0}\">\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-lu8z5csw-fd269b1e68fbd7c04357ba033878a0b4 avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #ff5e29;\">\u2605\u2605\u2605\u2605\u2605<\/span><\/h2>\n<p style=\"text-align: center;\">\u00abEl equipo de NP Digital nos impresion\u00f3 desde el primer d\u00eda. Ha estado conformado por verdaderos expertos que constantemente proponen nuevas ideas para impulsar el crecimiento y mejorar el rendimiento. No son una agencia que simplemente configura campa\u00f1as y las deja correr. Hemos experimentado un aumento significativo en el tr\u00e1fico del sitio web, la tasa de conversi\u00f3n, los leads calificados y, en \u00faltima instancia, las ventas, todo ello sin incrementar nuestro presupuesto. El retorno de inversi\u00f3n (ROI) de esta campa\u00f1a ha sido extraordinario y no podr\u00edamos estar m\u00e1s satisfechos con los resultados.\u00bb<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/10\/brayden-martin-180x180.jpg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/10\/brayden-martin-180x180.jpg 180w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/10\/brayden-martin-60x60.jpg 60w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/10\/brayden-martin-36x36.jpg 36w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/10\/brayden-martin.jpg 200w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Brayden Martin<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >Digital Marketing Director, ZAGG<\/span><\/div><\/div><\/div><\/div>\n<div class='avia-testimonial av-lu8z50xn-a8b713d9aea22875dbb6030169b625be avia-testimonial-row-1 flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #ff5e29;\">\u2605\u2605\u2605\u2605\u2605<\/span><\/h2>\n<p style=\"text-align: center;\">\u00abCerrar nuestra brecha de datos nos ha permitido optimizar verdaderamente nuestros esfuerzos de medios pagados a nivel global. El equipo de NP Digital ha sido un verdadero placer con quien trabajar, y estamos entusiasmados por todo lo que nos depara el futuro.\u00bb<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2022\/09\/page-sands-180x180.jpg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2022\/09\/page-sands-180x180.jpg 180w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2022\/09\/page-sands-80x80.jpg 80w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2022\/09\/page-sands-36x36.jpg 36w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2022\/09\/page-sands.jpg 225w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Page Sands<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >VP of Digital Marketing, ConnectWise<\/span><\/div><\/div><\/div><\/div>\n<div class='avia-testimonial av-lu8z5csw-1-7d2b8113642835be174d2aedda633391 avia-testimonial-row-1 flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #ff5e29;\">\u2605\u2605\u2605\u2605\u2605<\/span><\/h2>\n<p style=\"text-align: center;\">\u00abEl r\u00e1pido crecimiento que Contentful ha experimentado durante los \u00faltimos m\u00e1s de dos a\u00f1os ha sido abrumador en ocasiones, y NP Digital ha estado a nuestro lado en cada paso del camino. Juntos, hemos logrado garantizar que tanto la ejecuci\u00f3n como la estrategia detr\u00e1s de nuestros esfuerzos de generaci\u00f3n de demanda puedan escalar al mismo ritmo que las necesidades del negocio.\u00bb<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2021\/11\/caroline-beschel-headshot-180x180.jpeg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2021\/11\/caroline-beschel-headshot-180x180.jpeg 180w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2021\/11\/caroline-beschel-headshot.jpeg 300w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2021\/11\/caroline-beschel-headshot-80x80.jpeg 80w, https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2021\/11\/caroline-beschel-headshot-36x36.jpeg 36w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Caroline Beschel<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >Sr. Marketing Manager, Contentful<\/span><\/div><\/div><\/div><\/div>\n<\/section><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tk1k3-601777441eb456fd4d45202db9abedba\">\n.avia-section.av-lt8tk1k3-601777441eb456fd4d45202db9abedba{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-lt8tk1k3-601777441eb456fd4d45202db9abedba main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-62  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17234'><div class='entry-content-wrapper clearfix'>\n<div  id=\"center-col\"  class='flex_column av-1w4y935-680ab62677141951f6c8f11d4276d4d6 av_one_full  avia-builder-el-63  avia-builder-el-no-sibling  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tny5j-e5085b6688a826407857e3ab2cb4365d\">\n#top .hr.hr-invisible.av-lt8tny5j-e5085b6688a826407857e3ab2cb4365d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lt8tny5j-e5085b6688a826407857e3ab2cb4365d hr-invisible  avia-builder-el-64  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tpzg9-8f99082497be39d90f344a88872ada0e\">\n#top .av_textblock_section.av-lt8tpzg9-8f99082497be39d90f344a88872ada0e .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-lt8tpzg9-8f99082497be39d90f344a88872ada0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>PROYECTOS<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tprx7-28266213928a388913afd8982f06f8f7\">\n#top .av-special-heading.av-lt8tprx7-28266213928a388913afd8982f06f8f7{\nmargin:20px 0 0 0;\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-lt8tprx7-28266213928a388913afd8982f06f8f7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lt8tprx7-28266213928a388913afd8982f06f8f7 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-lt8tprx7-28266213928a388913afd8982f06f8f7 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lt8tprx7-28266213928a388913afd8982f06f8f7 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lt8tprx7-28266213928a388913afd8982f06f8f7 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lt8tprx7-28266213928a388913afd8982f06f8f7 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-66  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Desata el potencial de tu marca y genera un mayor valor para tu negocio.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e\">\n#top .hr.av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e hr-custom  avia-builder-el-67  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b\">\n#top .av_textblock_section.av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Apostamos por la experimentaci\u00f3n continua y el aprendizaje autom\u00e1tico para generar eficiencias y escalar resultados. Adoptamos un enfoque omnicanal para crear sinergias, fortalecer el reconocimiento de marca y acompa\u00f1ar a los clientes potenciales a lo largo de todo su proceso de decisi\u00f3n.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tiy52-8dc59f723011c6e17d9e88d9f46da8cc\">\n.avia-section.av-lt8tiy52-8dc59f723011c6e17d9e88d9f46da8cc .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_7'  class='avia-section av-lt8tiy52-8dc59f723011c6e17d9e88d9f46da8cc main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-69  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-55 av-height-percent  av-section-with-video-bg container_wrap fullsize'   data-av_minimum_height_pc='55' data-av_min_height_opt='percent' data-section-video-ratio='16:9'><div  class='avia-slideshow av_slideshow_obj-1-6a6c852feceb2 avia-slideshow-featured av_slideshow avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied  av-section-video-bg avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.6666666667%;'><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av_slideshow_obj-1-6a6c852feceb2__0  av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-loop-video  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-click-overlay'><\/div><video class='avia_video' playsinline  loop preload=\"none\" muted  id='player_17234_547129237_1516189601'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/Contentful-Paid-Media_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17234'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tf8dj-408a4915b667c4e38a2a7d811eb8ad7b\">\n#top .av_textblock_section.av-lt8tf8dj-408a4915b667c4e38a2a7d811eb8ad7b .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-lt8tf8dj-408a4915b667c4e38a2a7d811eb8ad7b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CONTENTFUL<\/strong><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tgbkx-c2158752c69242401b769476350e36e2\">\n#top .av-special-heading.av-lt8tgbkx-c2158752c69242401b769476350e36e2{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-lt8tgbkx-c2158752c69242401b769476350e36e2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lt8tgbkx-c2158752c69242401b769476350e36e2 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-lt8tgbkx-c2158752c69242401b769476350e36e2 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lt8tgbkx-c2158752c69242401b769476350e36e2 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lt8tgbkx-c2158752c69242401b769476350e36e2 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lt8tgbkx-c2158752c69242401b769476350e36e2 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lt8tgbkx-c2158752c69242401b769476350e36e2 av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-71  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >+159 % de incremento en el volumen de leads provenientes de medios pagados.<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ortjs1-5e59e6d1422e0aaa7e4784b454a3c98e\">\n#top .hr.hr-invisible.av-ortjs1-5e59e6d1422e0aaa7e4784b454a3c98e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-ortjs1-5e59e6d1422e0aaa7e4784b454a3c98e hr-invisible  avia-builder-el-72  el_after_av_heading  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-lt8tgrb4-28215b7ebad005c64021ef59182033de-wrap avia-button-center  avia-builder-el-73  el_after_av_hr  avia-builder-el-last '><a href='#modal'  class='avia-button av-lt8tgrb4-28215b7ebad005c64021ef59182033de avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >M\u00e1s informaci\u00f3n<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_8'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-74  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17234'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-3f402c5f2280475a1120021b1369b4bf av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-75  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>SOCIOS<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-lu2ycz6h-d6c15a6b2aa1db32cc8a0d492a3aa4f9 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/google-partner-logo-2.png);'><\/span><\/div><div  class='slide-entry av-ov7rml-abeefe4f844025b7fe35cf1b0ce6d4d2 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/microsoft-advertising-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-8ef3402c3dcd81ea93c8931cea23cd85 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/gwi-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-c2f8028e3646e7f833c5b10df3c3106c flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/chat-gpt-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-04e8947ddbce22521d690ca14d029f9e flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/site-bulb-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-df6042bcce94bf97f9b31940217a5f4f flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/es\/wp-content\/uploads\/sites\/19\/2024\/03\/funnel-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-76  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17234'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-77  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-78  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-79  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CENTRO DE APRENDIZAJE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-f29fd7404140ac7913b8959b873248d6\">\n#top .av-special-heading.av-likf239t-f29fd7404140ac7913b8959b873248d6{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-f29fd7404140ac7913b8959b873248d6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-f29fd7404140ac7913b8959b873248d6 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-f29fd7404140ac7913b8959b873248d6 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-f29fd7404140ac7913b8959b873248d6 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-f29fd7404140ac7913b8959b873248d6 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-f29fd7404140ac7913b8959b873248d6 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-81  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Lleva tu estrategia de b\u00fasqueda pagada al siguiente nivel.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-82  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-03ad388d35ca8b357b765b707a9ee556\">\n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:20px;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-03ad388d35ca8b357b765b707a9ee556 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Domina la b\u00fasqueda pagada a tu propio ritmo. Nuestro Centro de Aprendizaje ofrece recursos completos y contenido pr\u00e1ctico para ayudarte a convertirte en un experto en PPC.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-152z8kh-62f827c88aba2ce45ef9a30c944f1427 av_one_fifth  avia-builder-el-84  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8\">\n.av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-85  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap fullsize'  ><div 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src=\"https:\/\/www.youtube.com\/embed\/Lytl87IWCtA?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zzlq8x-2b50933e358014d035245161d45a1869\">\n.flex_column.av-zzlq8x-2b50933e358014d035245161d45a1869{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-zzlq8x-2b50933e358014d035245161d45a1869 av_one_third  avia-builder-el-91  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><div  class='avia-video av-2i13ep-286b41227e19a561e5e8602405d73a98 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url=' https:\/\/youtube.com\/live\/0962qL0RYFs?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"E-commerce Intelligence: Leveraging 7 Must-Have GA4 Custom Reports\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/0962qL0RYFs?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-83kboh-79c2fb3d50439aa493dff45697d5239e\">\n.flex_column.av-83kboh-79c2fb3d50439aa493dff45697d5239e{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-83kboh-79c2fb3d50439aa493dff45697d5239e av_one_third  avia-builder-el-93  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><div  class='avia-video av-nnii4h-a98290bc16262455a1ec07b683fa6d6c avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/9VcuHR6rkFw?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Paid Media Fast Forward: The Future of Paid Strategies in the AI Revolution\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/9VcuHR6rkFw?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3pulj5-da389880319cde9d8cb86b091b443c7e\">\n.flex_column.av-3pulj5-da389880319cde9d8cb86b091b443c7e{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-3pulj5-da389880319cde9d8cb86b091b443c7e av_one_third  avia-builder-el-95  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-wrkcg1-39e43d6139f53e520ab8e1592544e239 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  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av-43wfep-477ad41574db7a7cb21f17b3250e97b2 av_one_third  avia-builder-el-97  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-1r9siwx-a2586959b7055eb242b41015a8e0bac1 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/6FCaW-w_9sE?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"2024 SEO &amp; Paid Media Blueprint:\u200b Eliminate Blind Spots for a Game-Changing Marketing Year\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/6FCaW-w_9sE?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kzaap-8f48e58566b6c6a4dc5ac9148ee9568d\">\n.flex_column.av-35kzaap-8f48e58566b6c6a4dc5ac9148ee9568d{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-35kzaap-8f48e58566b6c6a4dc5ac9148ee9568d av_one_third  avia-builder-el-99  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><div  class='avia-video av-ir3rkx-952683d10647fb492caf05da794b8848 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/PLiPcCryYPg?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Ready, Set, GA4: How To Simplify Your Move to GA4\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/PLiPcCryYPg?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12dxkyp-35972903c4d519c08eddf2aa23646a8e\">\n.flex_column.av-12dxkyp-35972903c4d519c08eddf2aa23646a8e{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-12dxkyp-35972903c4d519c08eddf2aa23646a8e av_one_third  avia-builder-el-101  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-ud228x-6290a07156d291f2e17404014568e089 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/qnyKZPaw2W0?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Black Friday 23&amp;apos; Journey: Episode One - Getting Your SEO Ready\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/qnyKZPaw2W0?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" 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type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ayrep-35884e4ee09329114f1950cb9db84f08\">\n#top .hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-3ayrep-35884e4ee09329114f1950cb9db84f08 hr-custom  avia-builder-el-116  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4j47yjn-c616d7b9a4553e4c91e263c8374e3284\">\n.av-layout-tab.av-m4j47yjn-c616d7b9a4553e4c91e263c8374e3284{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 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id=\"style-css-av-31sn2l9-08d3ce3dda03961cd40f6130959884ac\">\n.avia-section.av-31sn2l9-08d3ce3dda03961cd40f6130959884ac{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-31sn2l9-08d3ce3dda03961cd40f6130959884ac main_color avia-section-large avia-no-border-styling  avia-builder-el-120  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17234'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2ifzrnh-ee6ecea7b1a002413db388525e95565f av_four_fifth  avia-builder-el-121  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23m28cd-f6d1ba3f0772bf380298d54c97079e84\">\n#top .av_textblock_section.av-23m28cd-f6d1ba3f0772bf380298d54c97079e84 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-23m28cd-f6d1ba3f0772bf380298d54c97079e84 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md9k3vlv-3357f18c306c1122c400d7c17d309c7c\">\n#top .av-special-heading.av-md9k3vlv-3357f18c306c1122c400d7c17d309c7c{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-md9k3vlv-3357f18c306c1122c400d7c17d309c7c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-md9k3vlv-3357f18c306c1122c400d7c17d309c7c .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-md9k3vlv-3357f18c306c1122c400d7c17d309c7c .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-md9k3vlv-3357f18c306c1122c400d7c17d309c7c .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-md9k3vlv-3357f18c306c1122c400d7c17d309c7c .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-md9k3vlv-3357f18c306c1122c400d7c17d309c7c .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-md9k3vlv-3357f18c306c1122c400d7c17d309c7c av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-123  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Preguntas frecuentes sobre el proceso y las capacidades de b\u00fasqueda pagada.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1iiwevx-3f00e6198ad8d3cf02352203aa0823ab\">\n#top .hr.av-1iiwevx-3f00e6198ad8d3cf02352203aa0823ab{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1iiwevx-3f00e6198ad8d3cf02352203aa0823ab .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1iiwevx-3f00e6198ad8d3cf02352203aa0823ab hr-custom  avia-builder-el-124  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1adk54t-a7ba2e54de35e4851f532f47fe7cb6ce\">\n#top .hr.hr-invisible.av-1adk54t-a7ba2e54de35e4851f532f47fe7cb6ce{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1adk54t-a7ba2e54de35e4851f532f47fe7cb6ce hr-invisible  avia-builder-el-125  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d\">\n#top .togglecontainer.av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d av-elegant-toggle  avia-builder-el-126  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-md9k5osm-fd1cb9512b11fa48de820a112e958199'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>\u00bfC\u00f3mo se aseguran de que su estrategia de b\u00fasqueda pagada est\u00e9 alineada con los objetivos del negocio desde el inicio?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Trabajamos contigo para establecer objetivos de rendimiento vinculados a resultados clave, como ventas, leads calificados o adquisici\u00f3n de usuarios. Desde el principio, dise\u00f1amos la estructura de las campa\u00f1as y las estrategias de puja para respaldar esos objetivos. Adem\u00e1s, implementamos marcos de medici\u00f3n y seguimiento de atribuci\u00f3n para que los resultados sean completamente transparentes y est\u00e9n alineados con tus KPI.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9k6y3a-fdb1b151a8679ec71c72b896e23b4192'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>\u00bfC\u00f3mo llegan de manera eficiente a audiencias con alta intenci\u00f3n de compra en las diferentes plataformas de b\u00fasqueda?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Realizamos una investigaci\u00f3n exhaustiva de palabras clave para identificar lo que tus clientes potenciales buscan activamente en plataformas como Google, Bing, YouTube y las tiendas de aplicaciones. Agrupamos esas palabras clave en conjuntos de anuncios altamente segmentados, desarrollamos textos publicitarios atractivos y optimizamos las p\u00e1ginas de destino para maximizar las conversiones. Esto nos permite atraer tr\u00e1fico calificado y minimizar el desperdicio de inversi\u00f3n publicitaria.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9k80bi-378520be008fd72438103686df12bfc8'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-9' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-9'>\u00bfC\u00f3mo adaptan las campa\u00f1as de forma din\u00e1mica para maximizar el impacto del presupuesto?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-9' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Monitoreamos continuamente las se\u00f1ales de rendimiento y ajustamos las campa\u00f1as en tiempo real. Esto incluye reasignar presupuesto hacia las palabras clave con mejor desempe\u00f1o, perfeccionar la segmentaci\u00f3n y optimizar las estrategias de puja. Tambi\u00e9n utilizamos herramientas como Performance Max y la segmentaci\u00f3n de audiencias para mantenernos \u00e1giles a medida que evolucionan el comportamiento de los consumidores y las condiciones del mercado.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9k8x24-54f6feffc19f7936734b01d379a02cbf'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-10' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-10'>\u00bfC\u00f3mo garantizan que la voz de su marca se mantenga consistente e impactante en todos los canales de b\u00fasqueda pagada?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-10' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Integramos el conocimiento de la audiencia en cada etapa del desarrollo creativo. Desde los anuncios de b\u00fasqueda hasta las campa\u00f1as de YouTube, adaptamos los elementos visuales y los mensajes a cada plataforma y audiencia. 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