{"id":17443,"date":"2025-05-01T12:47:22","date_gmt":"2025-05-01T19:47:22","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=21964"},"modified":"2026-08-18T03:28:47","modified_gmt":"2026-08-18T01:28:47","slug":"aeo-geo","status":"publish","type":"page","link":"https:\/\/npdigital.com\/fr\/solutions\/aeo-geo\/","title":{"rendered":"Answer \/ Generative Engine Optimization"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-c127b1f55d704e2330683f2a5dde1992\">\n.avia-section.av-g71os75-c127b1f55d704e2330683f2a5dde1992 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ai-search-optimzation-background.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-c127b1f55d704e2330683f2a5dde1992 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class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\u00c0 mesure que les chatbots IA et les grands mod\u00e8les de langage (LLM) deviennent des points d\u2019acc\u00e8s incontournables \u00e0 l\u2019information, les marques doivent repenser leur visibilit\u00e9. En tant qu\u2019agence AEO &amp; GEO, nous aidons votre marque \u00e0 \u00e9merger dans les outils conversationnels et d\u2019IA g\u00e9n\u00e9rative en alignant contenus, signaux d\u2019autorit\u00e9 et structure technique sur la mani\u00e8re dont ces plateformes hi\u00e9rarchisent l\u2019information.<\/p>\n<p>Fond\u00e9es sur les principes du SEO traditionnel, l\u2019Answer Engine Optimization (AEO) et la Generative Engine Optimization (GEO) n\u00e9cessitent des approches sp\u00e9cifiques adapt\u00e9es aux m\u00e9thodes de r\u00e9cup\u00e9ration des LLM, aux graphes de connaissances et aux contenus multimodaux. L\u2019objectif va au-del\u00e0 du positionnement : devenir une source fiable que les IA citent, r\u00e9f\u00e9rencent et recommandent.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;right_left&quot;,&quot;parallax_speed&quot;:&quot;4&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-jzkw65-7c35d842cf7e468715a156f0fb7d315d&quot;}\"    ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz6zrvs-2e4c0dc092e50c9e28be76ffda544837\">\n.av-icon-circles-container.av-ltz6zrvs-2e4c0dc092e50c9e28be76ffda544837 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-ltz6zrvs-2e4c0dc092e50c9e28be76ffda544837 .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-ltz6zrvs-2e4c0dc092e50c9e28be76ffda544837 .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-ltz6zrvs-2e4c0dc092e50c9e28be76ffda544837.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-ltz6zrvs-2e4c0dc092e50c9e28be76ffda544837 .avia-icon-circles-icon-2{\ntransform:translate(-237px,77px);\nleft:97%;\ntop:34%;\n}\n.av-icon-circles-container.av-ltz6zrvs-2e4c0dc092e50c9e28be76ffda544837.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-2e4c0dc092e50c9e28be76ffda544837 .avia-icon-circles-icon-3{\ntransform:translate(-146px,-202px);\nleft:79%;\ntop:90%;\n}\n.av-icon-circles-container.av-ltz6zrvs-2e4c0dc092e50c9e28be76ffda544837.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-ltz6zrvs-2e4c0dc092e50c9e28be76ffda544837 .avia-icon-circles-icon-4{\ntransform:translate(146px,-202px);\nleft:20%;\ntop:90%;\n}\n.av-icon-circles-container.av-ltz6zrvs-2e4c0dc092e50c9e28be76ffda544837.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-ltz6zrvs-2e4c0dc092e50c9e28be76ffda544837 .avia-icon-circles-icon-5{\ntransform:translate(237px,77px);\nleft:2%;\ntop:34%;\n}\n.av-icon-circles-container.av-ltz6zrvs-2e4c0dc092e50c9e28be76ffda544837.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-ltz6zrvs-2e4c0dc092e50c9e28be76ffda544837.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-ltz6zrvs-2e4c0dc092e50c9e28be76ffda544837 avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ai-optimization-girl.png' alt='' title='ai-optimization-girl'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-6mqtzbx-ba17af1788d236de6d6d8c68826b2e66 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue8c5' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-6mqtzbx-ba17af1788d236de6d6d8c68826b2e66 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Optimisation des entit\u00e9s<\/div><div class=\"icon-description\"><p>La recherche via les LLM repose avant tout sur les entit\u00e9s. Les marques doivent \u00eatre identifi\u00e9es comme des entit\u00e9s fiables et clairement \u00e9tablies sur l\u2019ensemble du web. Cela implique d\u2019associer de mani\u00e8re coh\u00e9rente le nom de la marque aux principales intentions de recherche, de renforcer son contexte gr\u00e2ce \u00e0 des donn\u00e9es structur\u00e9es homog\u00e8nes, d\u2019obtenir des mentions sur des sites tiers faisant autorit\u00e9 et, dans certains cas, de travailler sur une page Wikip\u00e9dia.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-67c8pbx-597638418c33b2d0b5aa6b3f2ab5bc66 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8a5' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-67c8pbx-597638418c33b2d0b5aa6b3f2ab5bc66 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Clart\u00e9 et structuration des contenus<\/div><div class=\"icon-description\"><p>Les syst\u00e8mes d\u2019IA ne \u00ab lisent \u00bb pas les contenus comme les humains. Ils en analysent plut\u00f4t le sens, les relations et la pertinence. Structurer vos contenus \u00e0 l\u2019aide de titres s\u00e9mantiquement riches, de FAQ et de balisage Schema aide les LLM \u00e0 les identifier comme des sources de qualit\u00e9, factuellement fiables et dignes d\u2019\u00eatre cit\u00e9es.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-9013858a07cd4f2969cdeb7d0643687a iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-9013858a07cd4f2969cdeb7d0643687a avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Mentions de marque<\/div><div class=\"icon-description\"><p>Tout comme les backlinks renforcent la visibilit\u00e9 sur Google, les mentions et citations de votre marque sur des sites \u00e0 forte autorit\u00e9 contribuent \u00e0 sa visibilit\u00e9 aupr\u00e8s des IA. Des actions strat\u00e9giques de relations presse digitales, des contributions sur des sites tiers et des interviews d\u2019experts permettent d\u2019accro\u00eetre votre pr\u00e9sence sur le web et d\u2019aider les syst\u00e8mes d\u2019IA \u00e0 identifier votre marque comme une source fiable.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4-1fabced05211121a43519de2643a02b8 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue855' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4-1fabced05211121a43519de2643a02b8 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">SEO technique<\/div><div class=\"icon-description\"><p>L\u2019explorabilit\u00e9, la vitesse de chargement des pages, l\u2019adaptation aux appareils mobiles et l\u2019utilisation appropri\u00e9e du balisage Schema influencent la capacit\u00e9 de vos contenus \u00e0 \u00eatre analys\u00e9s et affich\u00e9s par les LLM. Une mise en \u0153uvre technique claire et coh\u00e9rente facilite la compr\u00e9hension de vos contenus, aussi bien par les moteurs de recherche que par les mod\u00e8les d\u2019IA.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-3-a35f1781b52423fe1ffcfe7427e0dd7b iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue8dc' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-3-a35f1781b52423fe1ffcfe7427e0dd7b avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Optimisation E-E-A-T<\/div><div class=\"icon-description\"><p>Les LLM accordent une importance particuli\u00e8re \u00e0 l\u2019E-E-A-T : exp\u00e9rience, expertise, autorit\u00e9 et fiabilit\u00e9. Optimiser les biographies des auteurs, mettre en avant des qualifications v\u00e9rifiables, actualiser r\u00e9guli\u00e8rement les contenus obsol\u00e8tes et d\u00e9montrer leur cr\u00e9dibilit\u00e9 permet de valoriser votre expertise dans les r\u00e9sum\u00e9s et les r\u00e9ponses g\u00e9n\u00e9r\u00e9s par l\u2019IA.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907lxxn-8792d2bcb25ddda70b5485878747a139\">\n.avia-section.av-m907lxxn-8792d2bcb25ddda70b5485878747a139 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ai-search-optimzation-background.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m907lxxn-8792d2bcb25ddda70b5485878747a139 .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m907lxxn-8792d2bcb25ddda70b5485878747a139 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17443'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5ch3g82-c11ebe69565b7cec7cff2fa01fef8b55 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ch3g82-c11ebe69565b7cec7cff2fa01fef8b55\">\n.flex_column.av-5ch3g82-c11ebe69565b7cec7cff2fa01fef8b55{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-5ch3g82-c11ebe69565b7cec7cff2fa01fef8b55 av_one_full  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-514hnr6-176ddc3bc0d9ae63f3af66efdb5d7dc4\">\n#top .hr.hr-invisible.av-514hnr6-176ddc3bc0d9ae63f3af66efdb5d7dc4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-514hnr6-176ddc3bc0d9ae63f3af66efdb5d7dc4 hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907maef-c45ba7e2a25316d9b92d729abc041c1b\">\n.avia-image-container.av-m907maef-c45ba7e2a25316d9b92d729abc041c1b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m907maef-c45ba7e2a25316d9b92d729abc041c1b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m907maef-c45ba7e2a25316d9b92d729abc041c1b av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17429 avia-img-lazy-loading-not-17429 avia_image ' src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ai-search-icon-reverse-60x60.png\" alt='' title=''  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ai-search-icon-reverse-60x60.png 60w, 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907merw-581b2f7a552a585b28e567deeee0e16a\">\n#top .av-special-heading.av-m907merw-581b2f7a552a585b28e567deeee0e16a{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-m907merw-581b2f7a552a585b28e567deeee0e16a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m907merw-581b2f7a552a585b28e567deeee0e16a .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-m907merw-581b2f7a552a585b28e567deeee0e16a .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m907merw-581b2f7a552a585b28e567deeee0e16a .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m907merw-581b2f7a552a585b28e567deeee0e16a .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m907merw-581b2f7a552a585b28e567deeee0e16a .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m907merw-581b2f7a552a585b28e567deeee0e16a av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Agence AEO <span class='special_amp'>&amp;<\/span> GEO<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907mk1v-e3fe873f687d6946d0d0d399acfde33c\">\n#top .hr.hr-invisible.av-m907mk1v-e3fe873f687d6946d0d0d399acfde33c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m907mk1v-e3fe873f687d6946d0d0d399acfde33c hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907mt53-d4b37df42d4ddd419943636c09a5e54a\">\n#top .av_textblock_section.av-m907mt53-d4b37df42d4ddd419943636c09a5e54a .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m907mt53-d4b37df42d4ddd419943636c09a5e54a .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m907mt53-d4b37df42d4ddd419943636c09a5e54a .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m907mt53-d4b37df42d4ddd419943636c09a5e54a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\u00c0 mesure que les chatbots IA et les grands mod\u00e8les de langage (LLM) deviennent des points d\u2019acc\u00e8s incontournables \u00e0 l\u2019information, les marques doivent repenser leur visibilit\u00e9. En tant qu\u2019agence AEO &amp; GEO, nous aidons votre marque \u00e0 \u00e9merger dans les outils conversationnels et d\u2019IA g\u00e9n\u00e9rative en alignant contenus, signaux d\u2019autorit\u00e9 et structure technique sur la mani\u00e8re dont ces plateformes assimilent et hi\u00e9rarchisent l\u2019information.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lkcsp-851a8b86f98e0bd997541db7d0b31623\">\n#top .hr.hr-invisible.av-m90lkcsp-851a8b86f98e0bd997541db7d0b31623{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lkcsp-851a8b86f98e0bd997541db7d0b31623 hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-44icpnm-75d96af056e41d1aa2af05aabd359937 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vjl6tf-52a92c18f38faf0c6d93c72f8d22fe42\">\n.av-icon-circles-container.av-2vjl6tf-52a92c18f38faf0c6d93c72f8d22fe42 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-2vjl6tf-52a92c18f38faf0c6d93c72f8d22fe42 .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-2vjl6tf-52a92c18f38faf0c6d93c72f8d22fe42 .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-2vjl6tf-52a92c18f38faf0c6d93c72f8d22fe42.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-2vjl6tf-52a92c18f38faf0c6d93c72f8d22fe42 .avia-icon-circles-icon-2{\ntransform:translate(-237px,77px);\nleft:97%;\ntop:34%;\n}\n.av-icon-circles-container.av-2vjl6tf-52a92c18f38faf0c6d93c72f8d22fe42.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-2vjl6tf-52a92c18f38faf0c6d93c72f8d22fe42 .avia-icon-circles-icon-3{\ntransform:translate(-146px,-202px);\nleft:79%;\ntop:90%;\n}\n.av-icon-circles-container.av-2vjl6tf-52a92c18f38faf0c6d93c72f8d22fe42.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-2vjl6tf-52a92c18f38faf0c6d93c72f8d22fe42 .avia-icon-circles-icon-4{\ntransform:translate(146px,-202px);\nleft:20%;\ntop:90%;\n}\n.av-icon-circles-container.av-2vjl6tf-52a92c18f38faf0c6d93c72f8d22fe42.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-2vjl6tf-52a92c18f38faf0c6d93c72f8d22fe42 .avia-icon-circles-icon-5{\ntransform:translate(237px,77px);\nleft:2%;\ntop:34%;\n}\n.av-icon-circles-container.av-2vjl6tf-52a92c18f38faf0c6d93c72f8d22fe42.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-2vjl6tf-52a92c18f38faf0c6d93c72f8d22fe42.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-2vjl6tf-52a92c18f38faf0c6d93c72f8d22fe42 avia_animate_when_visible  avia-builder-el-20  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ai-optimization-girl.png' alt='' title='ai-optimization-girl'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-2n6bupv-21cfabd9c59d20ab8e2bd91bb966ee56 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue8c5' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2n6bupv-21cfabd9c59d20ab8e2bd91bb966ee56 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Optimisation des entit\u00e9s<\/div><div class=\"icon-description\"><p>La recherche via les LLM repose avant tout sur les entit\u00e9s. Les marques doivent \u00eatre identifi\u00e9es comme des entit\u00e9s fiables et clairement \u00e9tablies sur l\u2019ensemble du web. Cela implique d\u2019associer de mani\u00e8re coh\u00e9rente le nom de la marque aux principales intentions de recherche, de renforcer son contexte gr\u00e2ce \u00e0 des donn\u00e9es structur\u00e9es homog\u00e8nes, d\u2019obtenir des mentions sur des sites tiers faisant autorit\u00e9 et, dans certains cas, de travailler sur une page Wikip\u00e9dia.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1xxjsxv-96b6dec4c6469bb2c472cd844c0adc1a iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8a5' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1xxjsxv-96b6dec4c6469bb2c472cd844c0adc1a avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Clart\u00e9 et structuration des contenus<\/div><div class=\"icon-description\"><p>Les syst\u00e8mes d\u2019IA ne \u00ab lisent \u00bb pas les contenus comme les humains. Ils en analysent plut\u00f4t le sens, les relations et la pertinence. Structurer vos contenus \u00e0 l\u2019aide de titres s\u00e9mantiquement riches, de FAQ et de balisage Schema aide les LLM \u00e0 les identifier comme des sources de qualit\u00e9, factuellement fiables et dignes d\u2019\u00eatre cit\u00e9es.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1n4rqwz-71c6afc91678ae25ae7223441fd33b88 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1n4rqwz-71c6afc91678ae25ae7223441fd33b88 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Mentions de marque<\/div><div class=\"icon-description\"><p>Tout comme les backlinks renforcent la visibilit\u00e9 sur Google, les mentions et citations de votre marque sur des sites \u00e0 forte autorit\u00e9 contribuent \u00e0 sa visibilit\u00e9 aupr\u00e8s des IA. Des actions strat\u00e9giques de relations presse digitales, des contributions sur des sites tiers et des interviews d\u2019experts permettent d\u2019accro\u00eetre votre pr\u00e9sence sur le web et d\u2019aider les syst\u00e8mes d\u2019IA \u00e0 identifier votre marque comme une source fiable.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-115edmr-0237fc72c36b90fcfbbafdd55d1e9981 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue855' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-115edmr-0237fc72c36b90fcfbbafdd55d1e9981 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">SEO technique<\/div><div class=\"icon-description\"><p>L\u2019explorabilit\u00e9, la vitesse de chargement des pages, l\u2019adaptation aux appareils mobiles et l\u2019utilisation appropri\u00e9e du balisage Schema influencent la capacit\u00e9 de vos contenus \u00e0 \u00eatre analys\u00e9s et affich\u00e9s par les LLM. Une mise en \u0153uvre technique claire et coh\u00e9rente facilite la compr\u00e9hension de vos contenus, aussi bien par les moteurs de recherche que par les mod\u00e8les d\u2019IA.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-s7haub-e04f97d8e6bfcab66bc3505f7b8ca975 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue8dc' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-s7haub-e04f97d8e6bfcab66bc3505f7b8ca975 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Optimisation E-E-A-T<\/div><div class=\"icon-description\"><p>Les LLM accordent une importance particuli\u00e8re \u00e0 l\u2019E-E-A-T : exp\u00e9rience, expertise, autorit\u00e9 et fiabilit\u00e9. Optimiser les biographies des auteurs, mettre en avant des qualifications v\u00e9rifiables, actualiser r\u00e9guli\u00e8rement les contenus obsol\u00e8tes et d\u00e9montrer leur cr\u00e9dibilit\u00e9 permet de valoriser votre expertise dans les r\u00e9sum\u00e9s et les r\u00e9ponses g\u00e9n\u00e9r\u00e9s par l\u2019IA.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-1d50eb13e72357e35a5d76ed21d31d15\">\n#top .avia-animated-number.av-2u49pr-1d50eb13e72357e35a5d76ed21d31d15 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-1d50eb13e72357e35a5d76ed21d31d15 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-1d50eb13e72357e35a5d76ed21d31d15 av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"300\" data-start_from=\"0\">300<\/span><span class=\"avia-no-number\"> m<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de personnes utilisent ChatGPT chaque semaine, avec plus d\u2019un milliard de messages envoy\u00e9s chaque jour.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-ae364147bb0d7d609570491718935cb2\">\n#top .avia-animated-number.av-lije2nqk-ae364147bb0d7d609570491718935cb2 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-ae364147bb0d7d609570491718935cb2 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-ae364147bb0d7d609570491718935cb2 av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"70\" data-start_from=\"0\">70<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>des membres de la g\u00e9n\u00e9ration Z et des Millennials font davantage confiance aux r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA lorsque des marques y sont mentionn\u00e9es.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-fb30c8fcc1c8f413ab274d9856eb326a\">\n#top .avia-animated-number.av-lije2hy9-fb30c8fcc1c8f413ab274d9856eb326a .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-fb30c8fcc1c8f413ab274d9856eb326a .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-fb30c8fcc1c8f413ab274d9856eb326a av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"200\" data-start_from=\"0\">200<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>d\u2019augmentation des citations de marques sur les plateformes de recherche par IA en 2024 seulement.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-93a23949303669b0455d748c4ef87bf2\">\n#top .avia-animated-number.av-lije2bai-93a23949303669b0455d748c4ef87bf2 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-93a23949303669b0455d748c4ef87bf2 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-93a23949303669b0455d748c4ef87bf2 av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"3\" data-start_from=\"0\">3<\/span><span class=\"avia-no-number\">,<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"5\" data-start_from=\"0\">5<\/span><span class=\"avia-no-number\"> mb <\/span><\/strong><div class=\"avia-animated-number-content\"><p>de recherches assist\u00e9es par l\u2019IA attendues chaque mois d\u2019ici fin 2026.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17443'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>APPROCHE AEO \/ GEO<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-6e55cf5e03b1b7e38ff588e6612bc79b\">\n#top .av-special-heading.av-5uvt0hp-6e55cf5e03b1b7e38ff588e6612bc79b{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-6e55cf5e03b1b7e38ff588e6612bc79b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-6e55cf5e03b1b7e38ff588e6612bc79b .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-6e55cf5e03b1b7e38ff588e6612bc79b .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-6e55cf5e03b1b7e38ff588e6612bc79b .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-6e55cf5e03b1b7e38ff588e6612bc79b .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-6e55cf5e03b1b7e38ff588e6612bc79b .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-6e55cf5e03b1b7e38ff588e6612bc79b av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Une strat\u00e9gie tourn\u00e9e vers l\u2019avenir pour gagner en visibilit\u00e9 dans les environnements d\u2019IA.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e\">\n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Des strat\u00e9gies d\u2019optimisation sur mesure pour la recherche par IA, con\u00e7ues pour p\u00e9renniser la visibilit\u00e9 de votre marque, renforcer sa pr\u00e9sence dans les r\u00e9ponses des LLM et d\u00e9velopper son positionnement au sein de la nouvelle g\u00e9n\u00e9ration de moteurs de recherche.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-37  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-b7432cce1d5275722c2f1ca73d57adf3 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Analyse concurrentielle.<\/h4><\/header><div class='av-milestone-content'><p>Nous analysons la mani\u00e8re dont les syst\u00e8mes d\u2019IA per\u00e7oivent votre marque sur le web, identifions les lacunes en mati\u00e8re de contenu et d\u2019optimisation, et comparons votre visibilit\u00e9 ainsi que la perception de votre marque dans les environnements d\u2019IA \u00e0 celles de vos concurrents.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-3944902fd18eb3c5f4c5fbfdd039965c av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8de' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Optimisation des contenus on-site et off-site.<\/h4><\/header><div class='av-milestone-content'><p>Nous optimisons les contenus on-page en am\u00e9liorant leur structure, l\u2019int\u00e9gration de mots-cl\u00e9s de longue tra\u00eene et le balisage Schema. Nous renfor\u00e7ons \u00e9galement votre autorit\u00e9 off-page gr\u00e2ce aux RP digitales, aux publications sur des sites tiers et aux mentions dans les m\u00e9dias, afin d\u2019agir sur les principaux signaux utilis\u00e9s par les LLM pour recommander des sources.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-e2eedd601d60fdc1e9a5792c41792ce3 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8a8' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Renforcement de la marque gr\u00e2ce \u00e0 l\u2019E-E-A-T.<\/h4><\/header><div class='av-milestone-content'><p>Nous veillons \u00e0 ce que votre marque soit clairement d\u00e9finie, reconnue pour son autorit\u00e9 et positionn\u00e9e comme une entit\u00e9 de confiance, gr\u00e2ce \u00e0 des contenus pertinents, des auteurs et experts reconnus, ainsi qu\u2019\u00e0 de solides signaux off-page.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-9a7810c45f4966cbeb8fb324aabb76ad av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Tester, suivre et optimiser.<\/h4><\/header><div class='av-milestone-content'><p>\u00c0 l\u2019aide d\u2019outils de suivi de la visibilit\u00e9 dans les environnements d\u2019IA, nous analysons comment et o\u00f9 votre marque est mentionn\u00e9e dans les r\u00e9sultats g\u00e9n\u00e9r\u00e9s par l\u2019IA. Nous adaptons ensuite notre strat\u00e9gie en fonction de l\u2019\u00e9volution du comportement des LLM, des interfaces de recherche et des formats de r\u00e9ponse.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcnrpe-2f467961ac9085174269e822a388c69f\">\n#top .hr.hr-invisible.av-mcnrpe-2f467961ac9085174269e822a388c69f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-mcnrpe-2f467961ac9085174269e822a388c69f hr-invisible  avia-builder-el-38  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>NOTRE PHILOSOPHIE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72\">\n#top .hr.hr-invisible.av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front{\nbackground-color:#ffffff;\nborder-style:dotted;\nborder-width:1px 1px 1px 1px;\nborder-color:#dadada;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_title{\nfont-size:25px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_subtitle{\nfont-size:16px;\ncolor:#aaaaaa;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d 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class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-41  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6a8bc3e5a5017' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-7fa8b403c81041bae8bde5e053da4cfd'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Optimisation fond\u00e9e sur les donn\u00e9es<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Nous nous appuyons sur les enseignements issus des audits de visibilit\u00e9 dans les environnements d\u2019IA et sur un suivi en temps r\u00e9el.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Nous analysons les citations g\u00e9n\u00e9r\u00e9es par l\u2019IA afin de garantir que nos optimisations reposent sur des r\u00e9sultats concrets et mesurables.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-e819fa05496b019ea08b13a85c78ea91'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >\u00c9quilibre entre besoins des utilisateurs et exigences de l\u2019IA<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Nous associons une approche centr\u00e9e sur l\u2019humain \u00e0 une optimisation adapt\u00e9e aux moteurs d\u2019IA.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Nous concevons des contenus qui r\u00e9pondent aux attentes des utilisateurs tout en \u00e9tant facilement compris, consid\u00e9r\u00e9s comme fiables et cit\u00e9s par les syst\u00e8mes d\u2019IA.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-ff3d281d210772c8efad98da29475162'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Adaptation continue<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>L\u2019univers de la recherche par IA \u00e9volue rapidement.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Nous mettons en place des cycles d\u2019optimisation agiles pour anticiper les \u00e9volutions dans la mani\u00e8re dont les moteurs de recherche IA tels que ChatGPT, AI Overviews et Perplexity s\u00e9lectionnent, exploitent et pr\u00e9sentent l\u2019information.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-280a4e0d4ffdeacb4f1c7c7b25d8f1ab'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Renforcement des signaux de confiance pour les LLM<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Des donn\u00e9es structur\u00e9es et du SEO technique aux campagnes de relations presse et aux profils d\u2019experts.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Nous construisons un \u00e9cosyst\u00e8me de confiance sur lequel les LLM peuvent s\u2019appuyer pour faire \u00e9merger votre marque dans leurs r\u00e9sultats.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-42  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17443'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-43  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-44  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >ChatGPT<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Citation dans les principaux comparatifs.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17431 avia-img-lazy-loading-not-17431\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/chatgpt-example1.jpg\" width=\"1200\" height=\"1600\" title='chatgpt-example1' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/chatgpt-example1.jpg 1200w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/chatgpt-example1-225x300.jpg 225w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/chatgpt-example1-773x1030.jpg 773w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/chatgpt-example1-768x1024.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/chatgpt-example1-1152x1536.jpg 1152w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/chatgpt-example1-1125x1500.jpg 1125w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/chatgpt-example1-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Profound<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Plateforme de reporting.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17432 avia-img-lazy-loading-not-17432\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/reporting-partner.jpg\" width=\"1200\" height=\"1600\" title='reporting-partner' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/reporting-partner.jpg 1200w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/reporting-partner-225x300.jpg 225w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/reporting-partner-773x1030.jpg 773w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/reporting-partner-768x1024.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/reporting-partner-1152x1536.jpg 1152w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/reporting-partner-1125x1500.jpg 1125w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/reporting-partner-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-45  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>STRAT\u00c9GIE &amp; EX\u00c9CUTION AEO\/GEO<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-d6be0bc00047004dd1322c4ef0a01df6\">\n#top .av-special-heading.av-kxppuxez-d6be0bc00047004dd1322c4ef0a01df6{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-d6be0bc00047004dd1322c4ef0a01df6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-d6be0bc00047004dd1322c4ef0a01df6 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-d6be0bc00047004dd1322c4ef0a01df6 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-d6be0bc00047004dd1322c4ef0a01df6 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-d6be0bc00047004dd1322c4ef0a01df6 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-d6be0bc00047004dd1322c4ef0a01df6 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-d6be0bc00047004dd1322c4ef0a01df6 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-47  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >De la d\u00e9couverte \u00e0 l\u2019engagement et \u00e0 la conversion.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-48  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-49  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-11f1cff9fba781f17e3597515fa6dbdd'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Audit et analyse<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>L\u2019optimisation pour les moteurs de recherche IA commence par un audit complet de la mani\u00e8re dont votre marque est repr\u00e9sent\u00e9e sur les plateformes d\u2019IA et les mod\u00e8les de recherche tels que ChatGPT, Gemini, AI Overviews et Perplexity. Nous identifions les opportunit\u00e9s d\u2019am\u00e9lioration en analysant vos contenus existants, les lacunes de contenu, le SEO technique ainsi que les signaux off-site, notamment les backlinks et les mentions de marque.<\/p>\n<p>Nous analysons ensuite les performances de votre site dans les r\u00e9sultats de recherche g\u00e9n\u00e9r\u00e9s par l\u2019IA afin d\u2019identifier les pages cit\u00e9es, la mani\u00e8re dont votre marque est r\u00e9f\u00e9renc\u00e9e et les domaines dans lesquels vos concurrents b\u00e9n\u00e9ficient d\u2019une meilleure visibilit\u00e9.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-4987a38e9515f4b08d33377e8f6f120f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Visibilit\u00e9 et optimisation<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nous commen\u00e7ons par identifier les sujets et les prompts fr\u00e9quemment trait\u00e9s par les syst\u00e8mes d\u2019IA g\u00e9n\u00e9rative dans votre secteur. \u00c0 partir de ces insights, nous cr\u00e9ons et optimisons des contenus riches sur le plan s\u00e9mantique, clairement structur\u00e9s et con\u00e7us pour favoriser leur citation par les LLM. Cela inclut notamment l\u2019optimisation des titres de pages, de la hi\u00e9rarchie des contenus, du maillage interne et des donn\u00e9es structur\u00e9es.<\/p>\n<p>En off-site, nous renfor\u00e7ons votre visibilit\u00e9 gr\u00e2ce \u00e0 des backlinks pertinents et faisant autorit\u00e9, ainsi qu\u2019\u00e0 des actions de relations presse digitales. L\u2019objectif est d\u2019associer votre marque \u00e0 vos mots-cl\u00e9s strat\u00e9giques non brand\u00e9s au sein de sources reconnues utilis\u00e9es par les LLM pour exploiter et valider l\u2019information. Nous trouvons le juste \u00e9quilibre entre visibilit\u00e9 et qualit\u00e9 des contenus afin d\u2019am\u00e9liorer votre pr\u00e9sence dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA, sans jamais perdre de vue l\u2019exp\u00e9rience utilisateur.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-ebe419fdc046f45acab68a0fbdd5291b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Optimisation des conversions<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>\u00catre visible dans les r\u00e9sultats de recherche g\u00e9n\u00e9r\u00e9s par l\u2019IA n\u2019est qu\u2019une partie de l\u2019objectif. Si les impressions ont leur importance, cette visibilit\u00e9 doit \u00e9galement g\u00e9n\u00e9rer des clics, de l\u2019engagement et des conversions.<\/p>\n<p>En analysant les interactions sur votre site issues du trafic r\u00e9f\u00e9rent des LLM, nous optimisons en continu la pr\u00e9sentation des contenus et les parcours de conversion afin de transformer ce trafic en r\u00e9sultats concrets pour votre entreprise. Cette approche permet de convertir la visibilit\u00e9 en impact, qu\u2019il s\u2019agisse de g\u00e9n\u00e9rer des leads ou d\u2019accro\u00eetre les ventes e-commerce.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-1c2de9e735cd8fe155b98f21ac725649'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Tests et reporting<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Notre travail d\u2019optimisation ne s\u2019arr\u00eate pas \u00e0 la mise en \u0153uvre. Nous utilisons les meilleurs outils du march\u00e9 et une approche d\u2019optimisation continue pour suivre comment et o\u00f9 votre marque appara\u00eet dans les r\u00e9sultats de recherche par IA, tirer parti des enseignements recueillis et am\u00e9liorer durablement les performances.<\/p>\n<p>Gr\u00e2ce \u00e0 un reporting r\u00e9gulier, nous identifions les domaines o\u00f9 votre visibilit\u00e9 progresse, ceux o\u00f9 vos concurrents gagnent du terrain et l\u2019impact potentiel des \u00e9volutions algorithmiques ou des plateformes d\u2019IA. \u00c0 partir de ces analyses, nous adaptons nos actions techniques, nos contenus et nos strat\u00e9gies de relations presse digitales afin d\u2019assurer une am\u00e9lioration continue et de rester align\u00e9s sur l\u2019\u00e9volution de l\u2019\u00e9cosyst\u00e8me de la recherche par IA.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-50  el_after_av_section  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34l52en-12ccce9f3b3c9db654cb22ca606aed87\">\n#top .av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Un fournisseur de technologies financi\u00e8res enregistre une hausse de +994 % du trafic r\u00e9f\u00e9rent provenant des LLM.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Fintech Provider:<\/span> Des optimisations techniques du site, la gestion de la r\u00e9putation en ligne et le renforcement de la marque gr\u00e2ce aux relations presse digitales permettent au g\u00e9ant de la tech d\u2019accro\u00eetre ses mentions et citations dans ChatGPT, Perplexity et Gemini.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Pr\u00eats \u00e0 acc\u00e9l\u00e9rer votre croissance ? Contactez-nous.<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17433 avia-img-lazy-loading-not-17433\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/fintech-background-scaled.jpg\" width=\"2560\" height=\"960\" title='Modern,Buildings,And,Financial,Charts.,Financial,Technology.,Fintech.,Data,Analytics.' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/fintech-background-scaled.jpg 2560w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/fintech-background-300x113.jpg 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/fintech-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/fintech-background-768x288.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/fintech-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/fintech-background-2048x768.jpg 2048w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/fintech-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/fintech-background-705x264.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><\/div><\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-51  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f\">\n#top .av-slideshow-ui.av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgt33by-5653268a2e26a58d1aa40b18b3c69e8f__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Un fournisseur de technologies financi\u00e8res enregistre une hausse de +994 % du trafic r\u00e9f\u00e9rent provenant des LLM.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Fintech Provider:<\/span> Des optimisations techniques du site, la gestion de la r\u00e9putation en ligne et le renforcement de la marque gr\u00e2ce aux relations presse digitales permettent au g\u00e9ant de la tech d\u2019accro\u00eetre ses mentions et citations dans ChatGPT, Perplexity et Gemini.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Pr\u00eats \u00e0 acc\u00e9l\u00e9rer votre croissance ? Contactez-nous.<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17433 avia-img-lazy-loading-not-17433\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/fintech-background-scaled.jpg\" width=\"2560\" height=\"960\" title='Modern,Buildings,And,Financial,Charts.,Financial,Technology.,Fintech.,Data,Analytics.' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/fintech-background-scaled.jpg 2560w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/fintech-background-300x113.jpg 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/fintech-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/fintech-background-768x288.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/fintech-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/fintech-background-2048x768.jpg 2048w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/fintech-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/fintech-background-705x264.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-52  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17443'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-ef9b49c17c6d57524d6fe963d4911a9e av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-53  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>PARTENAIRES<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-lu2ycz6h-3-27709ec37195886d19131c815962e568 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/12\/chatgpt-logo-black.png);'><\/span><\/div><div  class='slide-entry av-ov7rml-aefe8aa779fd6a9f7280bf7337b7fc25 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/perplexity-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-7c63b29c4a3fc4720928c4dabcda8ceb flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/claude-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-ab25d86ad1a1cf5d37c75c43c3a0a50c flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/semrush-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-2eac71223e0ea0970fd68129da106bf9 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/gemini-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-63a54adb2bac538fc431a1d0512069bb flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/profound-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-54  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17443'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-55  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-56  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-57  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CENTRE DE RESSOURCES<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-7f8eecbc3b9ff07702b4924c1ae6646e\">\n#top .av-special-heading.av-likf239t-7f8eecbc3b9ff07702b4924c1ae6646e{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-7f8eecbc3b9ff07702b4924c1ae6646e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-7f8eecbc3b9ff07702b4924c1ae6646e .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-7f8eecbc3b9ff07702b4924c1ae6646e .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-7f8eecbc3b9ff07702b4924c1ae6646e .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-7f8eecbc3b9ff07702b4924c1ae6646e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-7f8eecbc3b9ff07702b4924c1ae6646e av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-59  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Donnez \u00e0 votre marque la visibilit\u00e9 et la reconnaissance qu\u2019elle m\u00e9rite aupr\u00e8s des IA.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-60  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5\">\n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Ma\u00eetrisez l\u2019Answer Engine Optimization \u00e0 votre rythme. 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title=\"How to Rank on SearchGPT (And Other AI Search Engines)\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/6M9xi4J8xlg?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-43wfep-477ad41574db7a7cb21f17b3250e97b2\">\n.flex_column.av-43wfep-477ad41574db7a7cb21f17b3250e97b2{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-43wfep-477ad41574db7a7cb21f17b3250e97b2 av_one_third  avia-builder-el-75  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-wrkcg1-f8b865fcef254f37dc10482b697635e2 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/G5eoG7qzk6A?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"SearchGPT: How to Get Ready\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/G5eoG7qzk6A?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kzaap-8f48e58566b6c6a4dc5ac9148ee9568d\">\n.flex_column.av-35kzaap-8f48e58566b6c6a4dc5ac9148ee9568d{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-35kzaap-8f48e58566b6c6a4dc5ac9148ee9568d av_one_third  avia-builder-el-77  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><div  class='avia-video av-1r9siwx-3102c988d229298fd57a6ea790ffbfc3 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/RFP7ubgPiPU?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"The New SEO: Search Everywhere Optimization\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/RFP7ubgPiPU?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" 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av-m4j41cll-18e1fe8bbf72cf05de3a9c097f6bf94e av-animation-delay-container  avia-builder-el-96  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"3\" data-tab-section-id=\"blog\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md6kupp2-fa2d5ff3dbf096f03b8786584464686f\">\n.avia-section.av-md6kupp2-fa2d5ff3dbf096f03b8786584464686f{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-md6kupp2-fa2d5ff3dbf096f03b8786584464686f main_color avia-section-large avia-no-border-styling  avia-builder-el-98  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17443'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-19y783w-46dc0b12ae5e7278d72fb5248fe66171 av_four_fifth  avia-builder-el-99  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md6kvle9-3a2828699e6262f2b713f02d38639094\">\n#top .av_textblock_section.av-md6kvle9-3a2828699e6262f2b713f02d38639094 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-md6kvle9-3a2828699e6262f2b713f02d38639094 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&rsquo;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md6kxr33-4ff0b46f954af259a5d7f2df14527de1\">\n#top .av-special-heading.av-md6kxr33-4ff0b46f954af259a5d7f2df14527de1{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-md6kxr33-4ff0b46f954af259a5d7f2df14527de1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-md6kxr33-4ff0b46f954af259a5d7f2df14527de1 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-md6kxr33-4ff0b46f954af259a5d7f2df14527de1 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-md6kxr33-4ff0b46f954af259a5d7f2df14527de1 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-md6kxr33-4ff0b46f954af259a5d7f2df14527de1 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-md6kxr33-4ff0b46f954af259a5d7f2df14527de1 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-md6kxr33-4ff0b46f954af259a5d7f2df14527de1 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-101  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Questions fr\u00e9quentes sur l\u2019AEO \/ GEO, les AI Overviews de Google, les LLM et l\u2019optimisation pour la recherche par IA.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md6lrh3v-c7ccf98ae35765bd309377c64f116414\">\n#top .hr.av-md6lrh3v-c7ccf98ae35765bd309377c64f116414{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-md6lrh3v-c7ccf98ae35765bd309377c64f116414 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr 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h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md6l50sp-4249742fe725af5a63ac962c2426a61b h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md6l50sp-4249742fe725af5a63ac962c2426a61b h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md6l50sp-4249742fe725af5a63ac962c2426a61b h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md6l50sp-4249742fe725af5a63ac962c2426a61b p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md6l50sp-4249742fe725af5a63ac962c2426a61b h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md6l50sp-4249742fe725af5a63ac962c2426a61b h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md6l50sp-4249742fe725af5a63ac962c2426a61b .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md6l50sp-4249742fe725af5a63ac962c2426a61b av-elegant-toggle  avia-builder-el-104  el_after_av_hr  el_before_av_hr  toggle_close_all'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/FAQPage\" >\n<section class='av_toggle_section av-md6l2485-1368504af0577ba72c0cad6a98821e05'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>Quelle est la diff\u00e9rence entre l\u2019optimisation pour la recherche par IA et la Generative Engine Optimization (GEO) ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>L\u2019optimisation pour la recherche par IA consiste \u00e0 optimiser les contenus afin qu\u2019ils soient facilement identifiables et correctement interpr\u00e9t\u00e9s par les moteurs de recherche aliment\u00e9s par l\u2019IA, tels que ChatGPT, Google SGE (Search Generative Experience), Bing AI ou encore les syst\u00e8mes de recherche IA internes aux entreprises.<\/p>\n<p>La GEO consiste \u00e0 adapter les contenus afin d\u2019influencer la mani\u00e8re dont ils sont exploit\u00e9s ou int\u00e9gr\u00e9s dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par les mod\u00e8les d\u2019IA g\u00e9n\u00e9rative, notamment les grands mod\u00e8les de langage (LLM) tels que ChatGPT, Gemini ou Claude.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md6l2xqy-ae4265b4fe7b1b2fec45dea4912fc2b1'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>Pourquoi les mentions et citations de marque sont-elles importantes pour le SEO appliqu\u00e9 \u00e0 l\u2019IA ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Tout comme les backlinks contribuent au positionnement sur Google, les mentions et citations sur des sites faisant autorit\u00e9 aident les syst\u00e8mes d\u2019IA \u00e0 identifier votre marque comme une source cr\u00e9dible. Cette strat\u00e9gie centr\u00e9e sur les entit\u00e9s augmente les chances que votre marque apparaisse dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md6l3br0-97703450bde351fc950fc8e8ad84d6a6'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>Quels \u00e9l\u00e9ments techniques sont essentiels pour optimiser les contenus pour l\u2019IA ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Les principaux \u00e9l\u00e9ments incluent l\u2019explorabilit\u00e9 du site, la vitesse de chargement des pages, l\u2019adaptation aux appareils mobiles et l\u2019utilisation de donn\u00e9es structur\u00e9es, comme le balisage Schema. Ces optimisations permettent aux grands mod\u00e8les de langage de mieux analyser, comprendre et exploiter vos contenus.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md6l4ily-1f96dcc9079332b0f68bee76fc122215'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>Quel est le r\u00f4le de l\u2019E-E-A-T dans le SEO appliqu\u00e9 \u00e0 l\u2019IA ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>L\u2019E-E-A-T \u2014 exp\u00e9rience, expertise, autorit\u00e9 et fiabilit\u00e9 \u2014 joue un r\u00f4le essentiel dans la visibilit\u00e9 aupr\u00e8s des IA. 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