{"id":17540,"date":"2025-05-28T16:05:54","date_gmt":"2025-05-28T23:05:54","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=22044"},"modified":"2026-08-12T01:50:39","modified_gmt":"2026-08-11T23:50:39","slug":"strategie-achat-media","status":"publish","type":"page","link":"https:\/\/npdigital.com\/fr\/solutions\/strategie-achat-media\/","title":{"rendered":"Media Strategy &#038; Planning"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-ce0da5b38f0cfaba4a48a044b59d74ce\">\n.avia-section.av-g71os75-ce0da5b38f0cfaba4a48a044b59d74ce .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/media-strategy-planning-background.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-ce0da5b38f0cfaba4a48a044b59d74ce 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.hr.hr-invisible.av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6 hr-invisible  avia-builder-el-4  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7oxf8-9d8a8d5f26ad85dc74d01915f877a480\">\n#top .av-special-heading.av-ltz7oxf8-9d8a8d5f26ad85dc74d01915f877a480{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-ltz7oxf8-9d8a8d5f26ad85dc74d01915f877a480 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ltz7oxf8-9d8a8d5f26ad85dc74d01915f877a480 .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-ltz7oxf8-9d8a8d5f26ad85dc74d01915f877a480 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ltz7oxf8-9d8a8d5f26ad85dc74d01915f877a480 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-9d8a8d5f26ad85dc74d01915f877a480 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-9d8a8d5f26ad85dc74d01915f877a480 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ltz7oxf8-9d8a8d5f26ad85dc74d01915f877a480 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Strat\u00e9gie <span class='special_amp'>&amp;<\/span> Planification M\u00e9dia<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>La strat\u00e9gie m\u00e9dia est au c\u0153ur de toute campagne de marketing digital multicanale performante. Sans un plan structur\u00e9 et coh\u00e9rent, les performances se fragmentent, les budgets se dispersent et des opportunit\u00e9s sont manqu\u00e9es. Une strat\u00e9gie m\u00e9dia pilot\u00e9e par la data constitue la base de d\u00e9cisions plus pertinentes, d\u2019analyses plus pr\u00e9cises et, \u00e0 terme, d\u2019un meilleur retour sur investissement.<\/p>\n<p>Qu\u2019il s\u2019agisse de r\u00e9f\u00e9rencement payant, de Social Ads, de programmatique ou de Display, une planification m\u00e9dia int\u00e9gr\u00e9e permet \u00e0 chaque canal de contribuer \u00e0 une strat\u00e9gie globale : toucher la bonne audience, au bon moment et avec le bon message.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' 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.avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-ltz6zrvs-fdfba63f0476f8ed613fa6b06753e08a.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-fdfba63f0476f8ed613fa6b06753e08a.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-ltz6zrvs-fdfba63f0476f8ed613fa6b06753e08a avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/media-planner-woman.png' alt='' title=''  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-6mqtzbx-1fc2a810ccb159378b05049676ac0949 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-6mqtzbx-1fc2a810ccb159378b05049676ac0949 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Connaissance des audiences<\/div><div class=\"icon-description\"><p>Une planification m\u00e9dia efficace repose sur une compr\u00e9hension approfondie de vos audiences, au-del\u00e0 des donn\u00e9es d\u00e9mographiques. Nous combinons donn\u00e9es first-party, donn\u00e9es tierces et insights comportementaux pour cr\u00e9er des profils multidimensionnels r\u00e9v\u00e9lant motivations, affinit\u00e9s et d\u00e9clencheurs d\u2019action. Ces insights nous permettent d\u2019adapter les canaux, les messages et les strat\u00e9gies d\u2019ench\u00e8res au comportement et \u00e0 l\u2019intention de chaque segment.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-67c8pbx-80caf909060bec74564c5294eb3c73de iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue86b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-67c8pbx-80caf909060bec74564c5294eb3c73de avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Diversification des canaux<\/div><div class=\"icon-description\"><p>Aucune plateforme ne couvre \u00e0 elle seule l\u2019ensemble du parcours client. Nous r\u00e9partissons les investissements entre r\u00e9f\u00e9rencement payant, Social Ads, programmatique, Display et plateformes \u00e9mergentes pour maximiser la visibilit\u00e9. Nous suivons le parcours des utilisateurs, de la d\u00e9couverte \u00e0 l\u2019intention, afin d\u2019aligner messages et investissements m\u00e9dia. Chaque canal est s\u00e9lectionn\u00e9 selon sa contribution \u00e0 des r\u00e9sultats business mesurables, au-del\u00e0 de sa simple port\u00e9e.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-ae2fc6f55d5c79b5eeca36d95bd75fed iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue825' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-ae2fc6f55d5c79b5eeca36d95bd75fed avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Allocation budg\u00e9taire<\/div><div class=\"icon-description\"><p>Le budget repr\u00e9sente \u00e0 la fois une contrainte et une opportunit\u00e9. Nous \u00e9laborons des mod\u00e8les d\u2019allocation flexibles adapt\u00e9s aux performances, \u00e0 la saturation des canaux et \u00e0 la pression concurrentielle. Gr\u00e2ce \u00e0 la mod\u00e9lisation pr\u00e9dictive et \u00e0 diff\u00e9rents sc\u00e9narios, nous orientons chaque euro vers le meilleur rendement potentiel, en r\u00e9\u00e9valuant et r\u00e9allouant les budgets chaque trimestre, semaine ou m\u00eame chaque jour si n\u00e9cessaire.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4-36f3e3f29ded5237f14a886e016943df iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4-36f3e3f29ded5237f14a886e016943df avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Cr\u00e9ativit\u00e9 pilot\u00e9e par la data<\/div><div class=\"icon-description\"><p>M\u00eame la meilleure strat\u00e9gie m\u00e9dia peut sous-performer sans cr\u00e9ations efficaces. Nous int\u00e9grons les insights d\u2019audience, les r\u00e9sultats des tests A\/B et les donn\u00e9es d\u2019engagement au processus cr\u00e9atif. Messages et formats visuels sont adapt\u00e9s \u00e0 chaque plateforme et segment pour maximiser leur pertinence et leur impact. R\u00e9sultat : une exp\u00e9rience de marque plus engageante et des campagnes plus performantes.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-3-be63f8c5f73978116f6b441c582c6e6b iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-3-be63f8c5f73978116f6b441c582c6e6b avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Saisonnalit\u00e9 &amp; tendances<\/div><div class=\"icon-description\"><p>Le timing et le contexte sont essentiels \u00e0 la performance m\u00e9dia digitale. Nous int\u00e9grons les tendances saisonni\u00e8res, les \u00e9v\u00e9nements sectoriels, les calendriers promotionnels et les signaux du march\u00e9 pour d\u00e9terminer les p\u00e9riodes de diffusion et d\u2019investissement. Cette vision prospective permet de maximiser les p\u00e9riodes \u00e0 fort potentiel et d\u2019\u00e9viter les d\u00e9penses inutiles lorsque la demande ralentit. Gr\u00e2ce \u00e0 une planification proactive, votre strat\u00e9gie m\u00e9dia ne se contente pas de r\u00e9agir au march\u00e9 : elle l\u2019anticipe.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-2-93ba57d01ec87e9a153882d79cded21b iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue8a5' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-2-93ba57d01ec87e9a153882d79cded21b avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Cadres de mesure<\/div><div class=\"icon-description\"><p>Nous d\u00e9finissons les crit\u00e8res de r\u00e9ussite avant m\u00eame d\u2019investir le premier euro. Nos plans m\u00e9dia int\u00e8grent des cadres de mesure qui relient impressions et clics \u00e0 des KPI business tels que le chiffre d\u2019affaires, la qualit\u00e9 des leads et la valeur vie client. Mod\u00e8les d\u2019attribution, tests d\u2019incr\u00e9mentalit\u00e9 et benchmarks de performance sont int\u00e9gr\u00e9s \u00e0 chaque strat\u00e9gie. Ainsi, nous ne suivons pas seulement l\u2019activit\u00e9 : nous mesurons pr\u00e9cis\u00e9ment son impact.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhahfv-d8106d08ae9994d4e758ca10fd8c746e\">\n.avia-section.av-m8zhahfv-d8106d08ae9994d4e758ca10fd8c746e .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/media-strategy-planning-background.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m8zhahfv-d8106d08ae9994d4e758ca10fd8c746e .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m8zhahfv-d8106d08ae9994d4e758ca10fd8c746e main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhb5gp-6ed5d8e3e92f5cbde3c47e44796db77a\">\n#top .av-special-heading.av-m8zhb5gp-6ed5d8e3e92f5cbde3c47e44796db77a{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-m8zhb5gp-6ed5d8e3e92f5cbde3c47e44796db77a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m8zhb5gp-6ed5d8e3e92f5cbde3c47e44796db77a .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-m8zhb5gp-6ed5d8e3e92f5cbde3c47e44796db77a .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m8zhb5gp-6ed5d8e3e92f5cbde3c47e44796db77a .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m8zhb5gp-6ed5d8e3e92f5cbde3c47e44796db77a .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m8zhb5gp-6ed5d8e3e92f5cbde3c47e44796db77a .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m8zhb5gp-6ed5d8e3e92f5cbde3c47e44796db77a av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Strat\u00e9gie <span class='special_amp'>&amp;<\/span> Planification M\u00e9dia<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhbcbz-5924ca9650eeb0ab2965097d085b0e12\">\n#top .hr.hr-invisible.av-m8zhbcbz-5924ca9650eeb0ab2965097d085b0e12{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m8zhbcbz-5924ca9650eeb0ab2965097d085b0e12 hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec\">\n#top .av_textblock_section.av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\" data-pm-slice=\"1 1 &#091;&#093;\">La strat\u00e9gie m\u00e9dia est au c\u0153ur de toute campagne de marketing digital multicanale performante. Sans un plan structur\u00e9 et coh\u00e9rent, les performances se fragmentent, les budgets se dispersent et des opportunit\u00e9s sont manqu\u00e9es. Une strat\u00e9gie m\u00e9dia pilot\u00e9e par la data constitue la base de d\u00e9cisions plus pertinentes, d\u2019analyses plus pr\u00e9cises et, \u00e0 terme, d\u2019un meilleur retour sur investissement.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='flex_column av-4homnat-29d153a5069f6ef7fc0aa519d4ae0faa av_one_full  avia-builder-el-18  el_after_av_one_full  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_icon_circles-bdbac02542f6250c2b61275e3f9a9205\">\n.av-icon-circles-container.av-av_icon_circles-bdbac02542f6250c2b61275e3f9a9205 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-av_icon_circles-bdbac02542f6250c2b61275e3f9a9205 .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-av_icon_circles-bdbac02542f6250c2b61275e3f9a9205 .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-av_icon_circles-bdbac02542f6250c2b61275e3f9a9205.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-av_icon_circles-bdbac02542f6250c2b61275e3f9a9205 .avia-icon-circles-icon-2{\ntransform:translate(-216px,125px);\nleft:93%;\ntop:25%;\n}\n.av-icon-circles-container.av-av_icon_circles-bdbac02542f6250c2b61275e3f9a9205.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-av_icon_circles-bdbac02542f6250c2b61275e3f9a9205 .avia-icon-circles-icon-3{\ntransform:translate(-216px,-124px);\nleft:93%;\ntop:74%;\n}\n.av-icon-circles-container.av-av_icon_circles-bdbac02542f6250c2b61275e3f9a9205.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-av_icon_circles-bdbac02542f6250c2b61275e3f9a9205 .avia-icon-circles-icon-4{\ntransform:translate(0px,-250px);\nleft:50%;\ntop:100%;\n}\n.av-icon-circles-container.av-av_icon_circles-bdbac02542f6250c2b61275e3f9a9205.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-av_icon_circles-bdbac02542f6250c2b61275e3f9a9205 .avia-icon-circles-icon-5{\ntransform:translate(216px,-125px);\nleft:6%;\ntop:75%;\n}\n.av-icon-circles-container.av-av_icon_circles-bdbac02542f6250c2b61275e3f9a9205.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-av_icon_circles-bdbac02542f6250c2b61275e3f9a9205 .avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-av_icon_circles-bdbac02542f6250c2b61275e3f9a9205.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-av_icon_circles-bdbac02542f6250c2b61275e3f9a9205.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-av_icon_circles-bdbac02542f6250c2b61275e3f9a9205 avia_animate_when_visible  avia-builder-el-19  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/media-planner-woman.png' alt='' title=''  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-av_icon_circle_item-a8d3f13c35502d7cf389f1275ca9b68d iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-av_icon_circle_item-a8d3f13c35502d7cf389f1275ca9b68d avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Connaissance des audiences<\/div><div class=\"icon-description\"><p>Une planification m\u00e9dia efficace repose sur une compr\u00e9hension approfondie de vos audiences, au-del\u00e0 des donn\u00e9es d\u00e9mographiques. Nous combinons donn\u00e9es first-party, donn\u00e9es tierces et insights comportementaux pour cr\u00e9er des profils multidimensionnels r\u00e9v\u00e9lant motivations, affinit\u00e9s et d\u00e9clencheurs d\u2019action. Ces insights nous permettent d\u2019adapter les canaux, les messages et les strat\u00e9gies d\u2019ench\u00e8res au comportement et \u00e0 l\u2019intention de chaque segment.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-av_icon_circle_item-c3c202626dbdbca6107abe81807c0075 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue86b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-av_icon_circle_item-c3c202626dbdbca6107abe81807c0075 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Diversification des canaux<\/div><div class=\"icon-description\"><p>Aucune plateforme ne couvre \u00e0 elle seule l\u2019ensemble du parcours client. Nous r\u00e9partissons les investissements entre r\u00e9f\u00e9rencement payant, Social Ads, programmatique, Display et plateformes \u00e9mergentes pour maximiser la visibilit\u00e9. Nous suivons le parcours des utilisateurs, de la d\u00e9couverte \u00e0 l\u2019intention, afin d\u2019aligner messages et investissements m\u00e9dia. Chaque canal est s\u00e9lectionn\u00e9 selon sa contribution \u00e0 des r\u00e9sultats business mesurables, au-del\u00e0 de sa simple port\u00e9e.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-av_icon_circle_item-e647e787ae6925e15140fbd6798f6f78 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue825' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-av_icon_circle_item-e647e787ae6925e15140fbd6798f6f78 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Allocation budg\u00e9taire<\/div><div class=\"icon-description\"><p>Le budget repr\u00e9sente \u00e0 la fois une contrainte et une opportunit\u00e9. Nous \u00e9laborons des mod\u00e8les d\u2019allocation flexibles adapt\u00e9s aux performances, \u00e0 la saturation des canaux et \u00e0 la pression concurrentielle. Gr\u00e2ce \u00e0 la mod\u00e9lisation pr\u00e9dictive et \u00e0 diff\u00e9rents sc\u00e9narios, nous orientons chaque euro vers le meilleur rendement potentiel, en r\u00e9\u00e9valuant et r\u00e9allouant les budgets chaque trimestre, semaine ou m\u00eame chaque jour si n\u00e9cessaire.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-av_icon_circle_item-d3629267ba4b9ce45a6323e4a92b0799 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-av_icon_circle_item-d3629267ba4b9ce45a6323e4a92b0799 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Cr\u00e9ativit\u00e9 pilot\u00e9e par la data<\/div><div class=\"icon-description\"><p>M\u00eame la meilleure strat\u00e9gie m\u00e9dia peut sous-performer sans cr\u00e9ations efficaces. Nous int\u00e9grons les insights d\u2019audience, les r\u00e9sultats des tests A\/B et les donn\u00e9es d\u2019engagement au processus cr\u00e9atif. Messages et formats visuels sont adapt\u00e9s \u00e0 chaque plateforme et segment pour maximiser leur pertinence et leur impact. R\u00e9sultat : une exp\u00e9rience de marque plus engageante et des campagnes plus performantes.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-av_icon_circle_item-73448627390fe86f5a91f021bdf2e4c7 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-av_icon_circle_item-73448627390fe86f5a91f021bdf2e4c7 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Saisonnalit\u00e9 &amp; tendances<\/div><div class=\"icon-description\"><p>Le timing et le contexte sont essentiels \u00e0 la performance m\u00e9dia digitale. Nous int\u00e9grons les tendances saisonni\u00e8res, les \u00e9v\u00e9nements sectoriels, les calendriers promotionnels et les signaux du march\u00e9 pour d\u00e9terminer les p\u00e9riodes de diffusion et d\u2019investissement. Cette vision prospective permet de maximiser les p\u00e9riodes \u00e0 fort potentiel et d\u2019\u00e9viter les d\u00e9penses inutiles lorsque la demande ralentit. Gr\u00e2ce \u00e0 une planification proactive, votre strat\u00e9gie m\u00e9dia ne se contente pas de r\u00e9agir au march\u00e9 : elle l\u2019anticipe.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-av_icon_circle_item-a1836c34e4e4c4e4ffcec9aa48cfb9b1 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue8a5' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-av_icon_circle_item-a1836c34e4e4c4e4ffcec9aa48cfb9b1 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Cadres de mesure<\/div><div class=\"icon-description\"><p>Nous d\u00e9finissons les crit\u00e8res de r\u00e9ussite avant m\u00eame d\u2019investir le premier euro. Nos plans m\u00e9dia int\u00e8grent des cadres de mesure qui relient impressions et clics \u00e0 des KPI business tels que le chiffre d\u2019affaires, la qualit\u00e9 des leads et la valeur vie client. Mod\u00e8les d\u2019attribution, tests d\u2019incr\u00e9mentalit\u00e9 et benchmarks de performance sont int\u00e9gr\u00e9s \u00e0 chaque strat\u00e9gie. Ainsi, nous ne suivons pas seulement l\u2019activit\u00e9 : nous mesurons pr\u00e9cis\u00e9ment son impact.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-20  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-21  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-3351b094c0255392818b328cc58ca8b1\">\n#top .avia-animated-number.av-2u49pr-3351b094c0255392818b328cc58ca8b1 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-3351b094c0255392818b328cc58ca8b1 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-3351b094c0255392818b328cc58ca8b1 av-force-default-color avia_animate_when_visible  avia-builder-el-22  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"76\" data-start_from=\"0\">76<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>des professionnels du marketing estiment qu\u2019une strat\u00e9gie m\u00e9dia int\u00e9gr\u00e9e am\u00e9liore l\u2019engagement client et les taux de conversion.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-23  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-7ef75dad1a99ed89fb65b85881231660\">\n#top .avia-animated-number.av-lije2nqk-7ef75dad1a99ed89fb65b85881231660 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-7ef75dad1a99ed89fb65b85881231660 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-7ef75dad1a99ed89fb65b85881231660 av-force-default-color avia_animate_when_visible  avia-builder-el-24  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"68\" data-start_from=\"0\">68<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>des campagnes digitales sous-performent en raison d\u2019un manque de coordination entre les canaux et d\u2019un ciblage d\u2019audience insuffisamment d\u00e9fini.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-25  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-2b083ab2638cac53b7e0379f1278539a\">\n#top .avia-animated-number.av-lije2hy9-2b083ab2638cac53b7e0379f1278539a .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-2b083ab2638cac53b7e0379f1278539a .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-2b083ab2638cac53b7e0379f1278539a av-force-default-color avia_animate_when_visible  avia-builder-el-26  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"82\" data-start_from=\"0\">82<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>des marques les plus performantes r\u00e9\u00e9valuent r\u00e9guli\u00e8rement leurs pr\u00e9visions et r\u00e9allouent leurs investissements m\u00e9dia en fonction des performances en temps r\u00e9el.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-27  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-0b28dcb8aa4d0dd333ede81b25518aa6\">\n#top .avia-animated-number.av-lije2bai-0b28dcb8aa4d0dd333ede81b25518aa6 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-0b28dcb8aa4d0dd333ede81b25518aa6 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-0b28dcb8aa4d0dd333ede81b25518aa6 av-force-default-color avia_animate_when_visible  avia-builder-el-28  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"70\" data-start_from=\"0\">70<\/span><span class=\"avia-no-number\"> % <\/span><\/strong><div class=\"avia-animated-number-content\"><p>des annonceurs estiment qu\u2019une mauvaise planification m\u00e9dia entra\u00eene un gaspillage du budget et des opportunit\u00e9s manqu\u00e9es.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-29  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17540'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-30  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>APPROCHE DE STRAT\u00c9GIE &amp; PLANIFICATION M\u00c9DIA<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-f6af1627789d6241b4a3fdc04ed81bad\">\n#top .av-special-heading.av-5uvt0hp-f6af1627789d6241b4a3fdc04ed81bad{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-f6af1627789d6241b4a3fdc04ed81bad .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-f6af1627789d6241b4a3fdc04ed81bad .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-f6af1627789d6241b4a3fdc04ed81bad .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-f6af1627789d6241b4a3fdc04ed81bad .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-f6af1627789d6241b4a3fdc04ed81bad .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-f6af1627789d6241b4a3fdc04ed81bad .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-f6af1627789d6241b4a3fdc04ed81bad av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-32  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Nous allions pr\u00e9cision et performance afin que chaque euro investi contribue \u00e0 la croissance.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-33  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e\">\n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Notre approche est it\u00e9rative et agile, con\u00e7ue pour s\u2019adapter rapidement aux enseignements tir\u00e9s des performances, aux \u00e9volutions du march\u00e9 et aux nouvelles opportunit\u00e9s. Chaque strat\u00e9gie m\u00e9dia repose sur une recherche approfondie, s\u2019appuie sur la data et est guid\u00e9e par le ROI.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-35  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-36  el_before_av_textblock  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-183c562b4723b2c2d06433bf9dc06400 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>D\u00e9couverte et audit.<\/h4><\/header><div class='av-milestone-content'><p>Nous commen\u00e7ons par analyser votre mix m\u00e9dia actuel, les tendances de performance, vos segments d\u2019audience et votre environnement concurrentiel. Cet audit permet d\u2019identifier \u00e0 la fois les opportunit\u00e9s inexploit\u00e9es et les inefficacit\u00e9s \u00e0 corriger pour optimiser vos investissements.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-1908db79e54de05000215968770e10fc av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue80c' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Cartographie des audiences et des canaux.<\/h4><\/header><div class='av-milestone-content'><p>Nous \u00e9laborons des personas d\u2019audience d\u00e9taill\u00e9s et identifions les plateformes sur lesquelles chaque segment est le plus actif. Cette approche permet d\u2019allouer les budgets et d\u2019adapter les messages aux points de contact les plus pertinents.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-2f13cab274f6497d2bf1d73034ace096 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Mod\u00e9lisation des investissements et pr\u00e9visions.<\/h4><\/header><div class='av-milestone-content'><p>Nous d\u00e9veloppons des mod\u00e8les pr\u00e9visionnels afin de simuler les performances selon diff\u00e9rents sc\u00e9narios budg\u00e9taires. Ces projections nous permettent de d\u00e9finir des strat\u00e9gies d\u2019allocation \u00e0 la fois ambitieuses et fond\u00e9es sur les donn\u00e9es.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-785dc2a2e2543f6225c33b2ec8a3b930 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8da' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Conception de l\u2019architecture des campagnes.<\/h4><\/header><div class='av-milestone-content'><p>Chaque campagne est structur\u00e9e pour favoriser la mont\u00e9e en puissance, l\u2019optimisation et la mesure des performances. Nous concevons l\u2019architecture m\u00e9dia \u2014 notamment les p\u00e9riodes de diffusion, la cadence et les formats publicitaires \u2014 afin de g\u00e9n\u00e9rer des gains de performance durables et cumulatifs.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-1-b40c21312bb5f8569bedc859431915a4 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8de' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Optimisation continue et reporting.<\/h4><\/header><div class='av-milestone-content'><p>Une fois les campagnes lanc\u00e9es, nous affinons continuellement la strat\u00e9gie en fonction des signaux de performance et de l\u2019\u00e9volution du march\u00e9. Des tableaux de bord en temps r\u00e9el et des cycles d\u2019optimisation r\u00e9guliers permettent \u00e0 votre plan m\u00e9dia de rester agile, pertinent et performant.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\"><strong>NOTRE PHILOSOPHIE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3\">\n#top .hr.hr-invisible.av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3 hr-invisible  avia-builder-el-38  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front{\nbackground-color:#ffffff;\nborder-style:dotted;\nborder-width:1px 1px 1px 1px;\nborder-color:#dadada;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper 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.avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-39  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6aa79d01d4427' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-375cd5dd69a0148d07087ede2d2a15ee'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Strategy Should Inform Execution<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Too often, brands leap into activation without a true strategy.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>We believe that a smart plan should lead the creative, the channel, and the spend \u2014 not chase after them.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-f16a1a3eb136923b982c0b533caf0fb3'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Agility Wins in a Real-Time Market<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Markets shift daily \u2014 your media plan should, too. <\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>That\u2019s why we design media strategies with baked-in agility, so we can pivot with performance, not against it.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-3003f24b55d03275d0e7675e45048e47'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Efficiency Without Sacrificing Brand Impact<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Performance and brand aren\u2019t mutually exclusive. <\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>We believe the most effective campaigns balance short-term conversion goals with long-term brand growth.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-3f3be7e6ac14b6644894909580ea3008'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Data Is a Compass, Not a Crutch<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>While data guides everything we do, we never let it replace creativity or human insight. <\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Media planning should be informed by data, but executed with strategic nuance.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-41  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-42  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:7,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Ads Grader<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Benchmarks sectoriels, calculateur de ROAS.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17530 avia-img-lazy-loading-not-17530\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ads-grader-benchmark.jpg\" width=\"1200\" height=\"1600\" title='ads-grader-benchmark' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ads-grader-benchmark.jpg 1200w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ads-grader-benchmark-225x300.jpg 225w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ads-grader-benchmark-773x1030.jpg 773w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ads-grader-benchmark-768x1024.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ads-grader-benchmark-1152x1536.jpg 1152w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ads-grader-benchmark-1125x1500.jpg 1125w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ads-grader-benchmark-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >GWI<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>R\u00e9partition d\u00e9mographique.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17531 avia-img-lazy-loading-not-17531\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/gwi-demographic-breakdown.jpg\" width=\"1200\" height=\"1600\" title='gwi-demographic-breakdown' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/gwi-demographic-breakdown.jpg 1200w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/gwi-demographic-breakdown-225x300.jpg 225w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/gwi-demographic-breakdown-773x1030.jpg 773w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/gwi-demographic-breakdown-768x1024.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/gwi-demographic-breakdown-1152x1536.jpg 1152w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/gwi-demographic-breakdown-1125x1500.jpg 1125w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/gwi-demographic-breakdown-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-43  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>MEDIA STRATEGY &amp; PLANNING<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-86fbba5ade6b11db611ddbfebd708f14\">\n#top .av-special-heading.av-kxppuxez-86fbba5ade6b11db611ddbfebd708f14{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-86fbba5ade6b11db611ddbfebd708f14 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-86fbba5ade6b11db611ddbfebd708f14 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-86fbba5ade6b11db611ddbfebd708f14 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-86fbba5ade6b11db611ddbfebd708f14 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-86fbba5ade6b11db611ddbfebd708f14 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-86fbba5ade6b11db611ddbfebd708f14 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-86fbba5ade6b11db611ddbfebd708f14 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-45  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Des livrables con\u00e7us pour apporter de la clart\u00e9, guider l\u2019action et g\u00e9n\u00e9rer des r\u00e9sultats.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-46  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-47  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-1a4260428e49d02d7af4394cfbf1c871'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Plan m\u00e9dia strat\u00e9gique<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Ce document constitue le socle de l\u2019ensemble de votre dispositif m\u00e9dia : une feuille de route compl\u00e8te qui d\u00e9finit le \u00ab quoi, o\u00f9, quand et pourquoi \u00bb de vos investissements. Il pr\u00e9sente clairement les objectifs business, les objectifs de campagne, les audiences cibles, la logique du mix m\u00e9dia, le calendrier de diffusion et les formats publicitaires.<\/p>\n<p>Chaque composante du plan s\u2019appuie sur les donn\u00e9es et l\u2019analyse concurrentielle afin d\u2019aligner votre strat\u00e9gie non seulement sur les meilleures pratiques marketing, mais aussi sur les r\u00e9alit\u00e9s sp\u00e9cifiques de votre activit\u00e9. Ce livrable devient ainsi le r\u00e9f\u00e9rentiel commun pour vos \u00e9quipes internes et vos partenaires externes, facilitant la coordination, l\u2019ex\u00e9cution et le suivi des responsabilit\u00e9s.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-e84e3a9369836415142c1ec9548c2313'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Matrice audiences &amp; canaux<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Ce cadre visuel, riche en insights, associe vos principaux segments d\u2019audience aux canaux digitaux, aux types de messages, aux cr\u00e9ations et aux actions de conversion les plus pertinents. Il permet d\u2019adresser \u00e0 chaque audience un message adapt\u00e9, sur la bonne plateforme et au moment le plus opportun de son parcours client.<\/p>\n<p>La matrice combine des donn\u00e9es first-party et third-party, des insights comportementaux et les performances des campagnes pr\u00e9c\u00e9dentes afin de d\u00e9terminer les plateformes \u00e0 prioriser. Elle permet de r\u00e9duire les approximations et de renforcer l\u2019alignement entre les \u00e9quipes marketing, cr\u00e9atives et d\u2019achat m\u00e9dia, pour aller au-del\u00e0 de la simple couverture d\u2019audience et v\u00e9ritablement inciter \u00e0 l\u2019action.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-cf8e794661fd09e81cf97c9b7277cee7'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Pr\u00e9visions &amp; mod\u00e9lisation du ROI<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Avant le lancement, nous \u00e9tablissons des projections d\u00e9taill\u00e9es sur les principaux indicateurs de performance : investissements, couverture, impressions, clics, conversions, co\u00fbt par acquisition (CPA) et retour sur les d\u00e9penses publicitaires (ROAS). Ces mod\u00e8les s\u2019appuient sur les donn\u00e9es de performance historiques, les benchmarks sectoriels, les algorithmes des plateformes et les variables propres \u00e0 chaque campagne afin d\u2019en estimer l\u2019impact.<\/p>\n<p>Plusieurs sc\u00e9narios \u2014 prudent, pr\u00e9visionnel et ambitieux \u2014 permettent d\u2019adapter les budgets et de mieux ma\u00eetriser les risques. Ce livrable offre aux parties prenantes une vision financi\u00e8re claire et une meilleure capacit\u00e9 d\u2019anticipation strat\u00e9gique, afin de prendre des d\u00e9cisions d\u2019investissement en toute confiance.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-77c96d8b17253f30676d43da4671025f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Feuille de route d\u2019optimisation<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Ce cadre op\u00e9rationnel d\u00e9finit la mani\u00e8re dont les campagnes \u00e9volueront apr\u00e8s leur lancement, en identifiant les leviers, les \u00e9ch\u00e9ances et les donn\u00e9es qui permettront d\u2019affiner les performances. La feuille de route comprend un plan de test structur\u00e9 \u2014 tests A\/B, tests multivari\u00e9s et rotation des cr\u00e9ations \u2014 ainsi que des seuils de performance pour la r\u00e9allocation des budgets et un calendrier de revues r\u00e9guli\u00e8res, hebdomadaires, bimensuelles ou mensuelles.<\/p>\n<p>Con\u00e7ue pour favoriser l\u2019agilit\u00e9, cette approche repose sur des cycles d\u2019apprentissage continus qui permettent de r\u00e9injecter les enseignements dans la strat\u00e9gie. Vos campagnes ne sont donc pas simplement lanc\u00e9es puis laiss\u00e9es en l\u2019\u00e9tat : elles sont pilot\u00e9es de mani\u00e8re proactive et r\u00e9active, avec un objectif constant de croissance.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-48  el_after_av_section  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34l52en-12ccce9f3b3c9db654cb22ca606aed87\">\n#top .av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Le Search et le Social augmentent le volume de candidatures de +20 % et les taux de conversion de +22 %.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Jobstreet:<\/span> Nous avons capitalis\u00e9 sur les canaux cl\u00e9s en exploitant pleinement les capacit\u00e9s de Google et Facebook. En parall\u00e8le, nous avons explor\u00e9 de nouveaux canaux afin d\u2019identifier des opportunit\u00e9s pour acc\u00e9l\u00e9rer la croissance et \u00e9largir la port\u00e9e des campagnes. Pour optimiser les performances et g\u00e9n\u00e9rer des insights exploitables, nous avons \u00e9galement harmonis\u00e9 et affin\u00e9 les processus d\u2019int\u00e9gration des donn\u00e9es, d\u2019analytics et de reporting.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Pr\u00eats \u00e0 acc\u00e9l\u00e9rer votre croissance ? Contactez-nous.<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17532 avia-img-lazy-loading-not-17532\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/jobstreet-background.jpg\" width=\"2000\" height=\"750\" title='jobstreet-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/jobstreet-background.jpg 2000w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/jobstreet-background-300x113.jpg 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/jobstreet-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/jobstreet-background-768x288.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/jobstreet-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/jobstreet-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/jobstreet-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La synergie des campagnes Search augmente le taux de clics (CTR) de +20 % et multiplie le ROAS Search par 36.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Ovolo Hotels:<\/span> Nous avons mis en place une strat\u00e9gie d\u2019ench\u00e8res visant \u00e0 concurrencer efficacement les OTA sur le Search et \u00e0 capter les utilisateurs \u00e0 forte intention. En parall\u00e8le, nous avons mis en avant les avantages concrets de la r\u00e9servation directe afin de renforcer la proposition de valeur aupr\u00e8s des clients. Pour conserver une longueur d\u2019avance, nous avons \u00e9galement identifi\u00e9 et exploit\u00e9 les nouvelles fonctionnalit\u00e9s de Google afin de maximiser l\u2019impact de nos campagnes.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Pr\u00eats \u00e0 acc\u00e9l\u00e9rer votre croissance ? Contactez-nous.<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17533 avia-img-lazy-loading-not-17533\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ovolo-hotels-background.jpg\" width=\"2000\" height=\"750\" title='ovolo-hotels-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ovolo-hotels-background.jpg 2000w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ovolo-hotels-background-300x113.jpg 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ovolo-hotels-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ovolo-hotels-background-768x288.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ovolo-hotels-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ovolo-hotels-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ovolo-hotels-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-49  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889\">\n#top .av-slideshow-ui.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0  slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Le Search et le Social augmentent le volume de candidatures de +20 % et les taux de conversion de +22 %.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Jobstreet:<\/span> Nous avons capitalis\u00e9 sur les canaux cl\u00e9s en exploitant pleinement les capacit\u00e9s de Google et Facebook. En parall\u00e8le, nous avons explor\u00e9 de nouveaux canaux afin d\u2019identifier des opportunit\u00e9s pour acc\u00e9l\u00e9rer la croissance et \u00e9largir la port\u00e9e des campagnes. Pour optimiser les performances et g\u00e9n\u00e9rer des insights exploitables, nous avons \u00e9galement harmonis\u00e9 et affin\u00e9 les processus d\u2019int\u00e9gration des donn\u00e9es, d\u2019analytics et de reporting.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Pr\u00eats \u00e0 acc\u00e9l\u00e9rer votre croissance ? Contactez-nous.<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17532 avia-img-lazy-loading-not-17532\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/jobstreet-background.jpg\" width=\"2000\" height=\"750\" title='jobstreet-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/jobstreet-background.jpg 2000w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/jobstreet-background-300x113.jpg 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/jobstreet-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/jobstreet-background-768x288.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/jobstreet-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/jobstreet-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/jobstreet-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1  slide-2 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Search synergy increases CTR\u2019s by +20%, boosts search ROAS by +36X.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Ovolo Hotels:<\/span> We implemented a strategic bidding approach to compete effectively against OTAs on Search, ensuring our campaigns captured high-intent users. Simultaneously, we highlighted the clear advantages of booking directly, reinforcing the value proposition for customers. To stay ahead of the curve, we also identified and leveraged new Google features, maximizing the impact of our efforts.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Pr\u00eats \u00e0 acc\u00e9l\u00e9rer votre croissance ? Contactez-nous.<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17533 avia-img-lazy-loading-not-17533\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ovolo-hotels-background.jpg\" width=\"2000\" height=\"750\" title='ovolo-hotels-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ovolo-hotels-background.jpg 2000w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ovolo-hotels-background-300x113.jpg 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ovolo-hotels-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ovolo-hotels-background-768x288.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ovolo-hotels-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ovolo-hotels-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/ovolo-hotels-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-50  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17540'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-ef9b49c17c6d57524d6fe963d4911a9e av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-51  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>PARTENAIRES<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-ov7rml-35625557981db571f47fa1f8bb2824cf flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/optimizely-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-6fde877d562cb9dd9b2329432a60a1a5 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/hubspot-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-67c639c54b7bfc995d533eed7b626ee6 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/similarweb-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-bd10eb3c82016c0e1941fbec760c9a73 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/gwi-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-bcf54d20401ab148eec89c0e3d4291da flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/click-up-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-6ab4877c6f68845127af712a6955dedd flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/05\/forrester-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-56847be385ef983ee17b7918a1490bce\">\n.avia-section.av-lim166rt-56847be385ef983ee17b7918a1490bce .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-lim166rt-56847be385ef983ee17b7918a1490bce main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-52  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17540'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-53  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-yymtmd-157711bfe553151475be8091e18f1243 av_one_fifth  avia-builder-el-54  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-55  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CENTRE DE RESSOURCES<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-d7b64233b6d69b181915a8056d4f7177\">\n#top .av-special-heading.av-likf239t-d7b64233b6d69b181915a8056d4f7177{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-d7b64233b6d69b181915a8056d4f7177 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-d7b64233b6d69b181915a8056d4f7177 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-d7b64233b6d69b181915a8056d4f7177 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-d7b64233b6d69b181915a8056d4f7177 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-d7b64233b6d69b181915a8056d4f7177 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-d7b64233b6d69b181915a8056d4f7177 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-57  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Transformer vos investissements m\u00e9dia en moteur de croissance.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-58  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5\">\n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Identifiez vos audiences cibles, s\u00e9lectionnez les bons canaux et allouez efficacement vos budgets afin de maximiser votre port\u00e9e et votre ROI. Notre centre de ressources propose des analyses approfondies et des formats courts et pratiques pour vous aider \u00e0 ma\u00eetriser la strat\u00e9gie et la planification m\u00e9dia.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-ob5ivp-4272f145b467aab11399cc1582e15a4f av_one_fifth  avia-builder-el-60  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixybst-ccfc5e1b4c01da0441638dee74b94dd0\">\n.av-tab-section-outer-container.av-lkixybst-ccfc5e1b4c01da0441638dee74b94dd0 .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-61  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-lkixybst-ccfc5e1b4c01da0441638dee74b94dd0'><div class='av-tab-section-tab-title-container avia-tab-title-padding-none' role='tablist'><a href='#webinars' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-lkixskzg-7c7358b4f04c1da876aa9551e08e064e av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/05\/webinars-icon.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>WEBINARS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#shorts' data-av-tab-section-title='2' class='av-section-tab-title  av-lkixsvpd-b62fbea2b2d095846016b5c79f0634d5 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/05\/shorts-icon.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>SHORTS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#blog' data-av-tab-section-title='3' class='av-section-tab-title  av-m4j3xkb9-79cace5221de072ba4411592438e5903 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-3'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/07\/blog-icon.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>BLOG<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><\/div><div class='avia-slideshow-arrows av-tabsection-arrow' ><a href='#prev' class='prev-slide av_prev_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide av_next_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:300vw; left:0%;'><span class=\"av_prev_tab_section av_tab_navigation\"><\/span><span class=\"av_next_tab_section av_tab_navigation\"><\/span>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixskzg-7c7358b4f04c1da876aa9551e08e064e\">\n.av-layout-tab.av-lkixskzg-7c7358b4f04c1da876aa9551e08e064e{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-ccfc5e1b4c01da0441638dee74b94dd0 .av-active-tab-title.av-section-tab-title.av-lkixskzg-7c7358b4f04c1da876aa9551e08e064e{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-lkixybst-ccfc5e1b4c01da0441638dee74b94dd0 .av-active-tab-title.av-section-tab-title.av-lkixskzg-7c7358b4f04c1da876aa9551e08e064e .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-1' class='av-layout-tab av-lkixskzg-7c7358b4f04c1da876aa9551e08e064e av-animation-delay-container  avia-builder-el-62  el_before_av_tab_sub_section  avia-builder-el-first  av-active-tab-content __av_init_open ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"1\" data-tab-section-id=\"webinars\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kjeyjl-55816483e9b1955e0ac12efb5b1a0909\">\n.flex_column.av-1kjeyjl-55816483e9b1955e0ac12efb5b1a0909{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-1kjeyjl-55816483e9b1955e0ac12efb5b1a0909 av_one_third  avia-builder-el-63  el_before_av_one_third  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type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11te6c7-edb6af9a26a4945c816bdc212dbd04d3\">\n.flex_column.av-11te6c7-edb6af9a26a4945c816bdc212dbd04d3{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-11te6c7-edb6af9a26a4945c816bdc212dbd04d3 av_one_third  avia-builder-el-65  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><div  class='avia-video av-lkj2u6gc-509fb100505fe01b34e518cba165d061 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/ntX6B3X_vGA?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Social Media Secrets\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/ntX6B3X_vGA?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zzlq8x-2b50933e358014d035245161d45a1869\">\n.flex_column.av-zzlq8x-2b50933e358014d035245161d45a1869{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-zzlq8x-2b50933e358014d035245161d45a1869 av_one_third  avia-builder-el-67  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><div  class='avia-video av-w4chlj-d389f41eb5a32f120d3c657981183cbd avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/Npf1N9Z9j0Q?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"50 Data-Driven Insights to Transform Your 2025 Marketing Strategy\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/Npf1N9Z9j0Q?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-83kboh-79c2fb3d50439aa493dff45697d5239e\">\n.flex_column.av-83kboh-79c2fb3d50439aa493dff45697d5239e{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-83kboh-79c2fb3d50439aa493dff45697d5239e av_one_third  avia-builder-el-69  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><div  class='avia-video av-2i13ep-1bc66ce400b883e86a9c226a65896580 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/L9-1r7YjBhQ?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Average VS Amazing: Lessons Learned from Analyzing 3000 Landing Pages\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/L9-1r7YjBhQ?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" 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av-m4j3xkb9-79cace5221de072ba4411592438e5903 av-animation-delay-container  avia-builder-el-94  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"3\" data-tab-section-id=\"blog\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u8urdo-1de48840b264f6187183415f89dbe7f9\">\n.avia-section.av-2u8urdo-1de48840b264f6187183415f89dbe7f9{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-2u8urdo-1de48840b264f6187183415f89dbe7f9 main_color avia-section-large avia-no-border-styling  avia-builder-el-96  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17540'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2nu7fmk-8f6679f5cbe80b5a7f9258d2222176c6 av_four_fifth  avia-builder-el-97  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23n95zw-eb91257696477dc4a674d96f1628e47c\">\n#top .av_textblock_section.av-23n95zw-eb91257696477dc4a674d96f1628e47c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-23n95zw-eb91257696477dc4a674d96f1628e47c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&rsquo;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md9ie53f-3dc5d2e70029cbfad85971a39f69559d\">\n#top .av-special-heading.av-md9ie53f-3dc5d2e70029cbfad85971a39f69559d{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-md9ie53f-3dc5d2e70029cbfad85971a39f69559d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-md9ie53f-3dc5d2e70029cbfad85971a39f69559d .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-md9ie53f-3dc5d2e70029cbfad85971a39f69559d .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-md9ie53f-3dc5d2e70029cbfad85971a39f69559d .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-md9ie53f-3dc5d2e70029cbfad85971a39f69559d .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-md9ie53f-3dc5d2e70029cbfad85971a39f69559d .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-md9ie53f-3dc5d2e70029cbfad85971a39f69559d av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-99  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Questions fr\u00e9quentes sur notre processus de planification m\u00e9dia et nos expertises.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kgqml8-3cabf39ceb6951d888871dc84b7c3ca6\">\n#top .hr.av-1kgqml8-3cabf39ceb6951d888871dc84b7c3ca6{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1kgqml8-3cabf39ceb6951d888871dc84b7c3ca6 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1kgqml8-3cabf39ceb6951d888871dc84b7c3ca6 hr-custom  avia-builder-el-100  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-143us58-b0ac982952ffeba8f989feee81fc1859\">\n#top .hr.hr-invisible.av-143us58-b0ac982952ffeba8f989feee81fc1859{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-143us58-b0ac982952ffeba8f989feee81fc1859 hr-invisible  avia-builder-el-101  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9\">\n#top .togglecontainer.av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9 h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9 h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9 h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9 h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9 p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9 h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9 h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9 .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9 av-elegant-toggle  avia-builder-el-102  el_after_av_hr  el_before_av_hr  toggle_close_all'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/FAQPage\" >\n<section class='av_toggle_section av-md9i75l6-3fa7b49cd060222d19806043f1704414'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>Comment alignez-vous mon plan m\u00e9dia sur mes objectifs business avant m\u00eame d\u2019investir le premier euro ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nous commen\u00e7ons par d\u00e9finir pr\u00e9cis\u00e9ment les crit\u00e8res de r\u00e9ussite en reliant les impressions, les clics et les conversions \u00e0 des r\u00e9sultats business concrets tels que le chiffre d\u2019affaires, la qualit\u00e9 des leads ou la valeur vie client. Nos plans m\u00e9dia int\u00e8grent des cadres de mesure robustes, des tests d\u2019incr\u00e9mentalit\u00e9 et des benchmarks de performance afin que chaque euro investi contribue \u00e0 un impact business quantifiable.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9i8n40-76e25d99eb6470b3dab20d7bc859d953'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>Comment vous assurez-vous que notre plan m\u00e9dia touche les bonnes audiences sur l\u2019ensemble des canaux ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nous combinons les donn\u00e9es first-party avec des donn\u00e9es tierces enrichies et des insights comportementaux afin de cr\u00e9er des profils d\u2019audience d\u00e9taill\u00e9s. Nous cartographions ensuite ces personas sur les diff\u00e9rents canaux \u2014 r\u00e9f\u00e9rencement payant, Social Ads, programmatique, Display et plateformes \u00e9mergentes. Cette approche nous permet de toucher les bonnes personnes, sur les bons canaux et aux diff\u00e9rentes \u00e9tapes de leur parcours, tout en optimisant les investissements m\u00e9dia.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9i9ywd-924c97d1aacf00972c54462adc3f86c9'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>Comment maintenez-vous la flexibilit\u00e9 et l\u2019efficacit\u00e9 de mon budget face aux \u00e9volutions du march\u00e9 ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nous \u00e9laborons des mod\u00e8les d\u2019allocation capables d\u2019anticiper les \u00e9volutions du march\u00e9, les pressions concurrentielles et la saturation des canaux. Gr\u00e2ce \u00e0 des sc\u00e9narios pr\u00e9dictifs et \u00e0 un suivi continu des performances, nous ajustons dynamiquement les investissements afin que chaque euro d\u00e9pens\u00e9 contribue \u00e0 maximiser le ROI, m\u00eame lorsque les conditions \u00e9voluent.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9ib1d2-5f35da5ddb39957a5636566c3ccab5af'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>Comment vous assurez-vous que les cr\u00e9ations publicitaires sont aussi performantes que la strat\u00e9gie qui les guide ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nous int\u00e9grons les insights d\u2019audience, les r\u00e9sultats des tests et les signaux d\u2019engagement directement dans le processus cr\u00e9atif. Les visuels et les messages sont ainsi adapt\u00e9s \u00e0 chaque plateforme et segment d\u2019audience, test\u00e9s en temps r\u00e9el puis optimis\u00e9s en fonction des performances observ\u00e9es. Cette approche permet d\u2019aligner \u00e9troitement strat\u00e9gie m\u00e9dia et efficacit\u00e9 publicitaire afin de maximiser l\u2019impact des campagnes.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lmrg9o-96b2329b192dc7425d4e0ed05db2b47a\">\n#top .hr.av-lmrg9o-96b2329b192dc7425d4e0ed05db2b47a{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-lmrg9o-96b2329b192dc7425d4e0ed05db2b47a .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lmrg9o-96b2329b192dc7425d4e0ed05db2b47a hr-custom  avia-builder-el-103  el_after_av_toggle_container  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079\">\n.avia-section.av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='npd-footer'  class='avia-section av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079 main_color avia-section-large avia-no-border-styling  avia-builder-el-104  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17540'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-cokix-1cb7a0bb4d1981886bdd8598edf1f2cc av_one_full  avia-builder-el-105  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc\">\n#top .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-106  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Pr\u00eat \u00e0 acc\u00e9l\u00e9rer votre croissance ? <a style=\"text-decoration: underline;\" href=\"#modal\">Parlons-en !<\/a><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>La strat\u00e9gie m\u00e9dia est au c\u0153ur de toute campagne de marketing digital multicanale performante. Sans un plan structur\u00e9 et coh\u00e9rent, les performances se fragmentent, les budgets se dispersent et des opportunit\u00e9s sont manqu\u00e9es. En savoir plus !<\/p>\n","protected":false},"author":4,"featured_media":17541,"parent":17280,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-17540","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Services d\u2019agence en strat\u00e9gie et planification m\u00e9dia. NP Digital France<\/title>\n<meta name=\"description\" content=\"La strat\u00e9gie m\u00e9dia est au c\u0153ur de toute campagne de marketing digital multicanale performante. Sans un plan structur\u00e9 et coh\u00e9rent, les performances se fragmentent, les budgets se dispersent et des opportunit\u00e9s sont manqu\u00e9es. En savoir plus !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/npdigital.com\/fr\/solutions\/strategie-achat-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Services d\u2019agence en strat\u00e9gie et planification m\u00e9dia. NP Digital France\" \/>\n<meta property=\"og:description\" content=\"La strat\u00e9gie m\u00e9dia est au c\u0153ur de toute campagne de marketing digital multicanale performante. Sans un plan structur\u00e9 et coh\u00e9rent, les performances se fragmentent, les budgets se dispersent et des opportunit\u00e9s sont manqu\u00e9es. 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