{"id":17573,"date":"2024-03-28T14:21:06","date_gmt":"2024-03-28T21:21:06","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=18877"},"modified":"2026-08-12T02:36:48","modified_gmt":"2026-08-12T00:36:48","slug":"sea-referencement-payant","status":"publish","type":"page","link":"https:\/\/npdigital.com\/fr\/solutions\/sea-referencement-payant\/","title":{"rendered":"Paid Search"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-234e3832f27023aee36d3c229bb343d8\">\n.avia-section.av-g71os75-234e3832f27023aee36d3c229bb343d8 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/paid-search-background-scaled.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-234e3832f27023aee36d3c229bb343d8 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-g71os75-234e3832f27023aee36d3c229bb343d8 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-small-hide av-mini-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17573'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-feuvfkx-ce4db5d53659684d6491693538828849 sc-av_three_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-feuvfkx-ce4db5d53659684d6491693538828849\">\n.flex_column.av-feuvfkx-ce4db5d53659684d6491693538828849{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-feuvfkx-ce4db5d53659684d6491693538828849 av_three_fifth  avia-builder-el-1  el_before_av_two_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2\">\n#top .hr.hr-invisible.av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2 hr-invisible  avia-builder-el-2  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz98qpa-cf652fcdf5eabde6dd0f572b801d9831\">\n.avia-image-container.av-ltz98qpa-cf652fcdf5eabde6dd0f572b801d9831 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ltz98qpa-cf652fcdf5eabde6dd0f572b801d9831 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ltz98qpa-cf652fcdf5eabde6dd0f572b801d9831 av-styling- avia-align-left  avia-builder-el-3  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17565 avia-img-lazy-loading-not-17565 avia_image ' src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/PaidSearch_Reverse-1-60x60.png\" alt='' title='Paid Search'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/PaidSearch_Reverse-1-60x60.png 60w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/PaidSearch_Reverse-1-300x300.png 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/PaidSearch_Reverse-1-36x36.png 36w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/PaidSearch_Reverse-1-180x180.png 180w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/PaidSearch_Reverse-1.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6\">\n#top .hr.hr-invisible.av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6 hr-invisible  avia-builder-el-4  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7oxf8-e97aaec7b56c2b0376a55f2ae7f6f6e7\">\n#top .av-special-heading.av-ltz7oxf8-e97aaec7b56c2b0376a55f2ae7f6f6e7{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-ltz7oxf8-e97aaec7b56c2b0376a55f2ae7f6f6e7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ltz7oxf8-e97aaec7b56c2b0376a55f2ae7f6f6e7 .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-ltz7oxf8-e97aaec7b56c2b0376a55f2ae7f6f6e7 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ltz7oxf8-e97aaec7b56c2b0376a55f2ae7f6f6e7 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-e97aaec7b56c2b0376a55f2ae7f6f6e7 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-e97aaec7b56c2b0376a55f2ae7f6f6e7 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ltz7oxf8-e97aaec7b56c2b0376a55f2ae7f6f6e7 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Agence SEA <span class='special_amp'>&amp;<\/span> R\u00e9f\u00e9rencement Payant<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Le r\u00e9f\u00e9rencement payant (SEA) est une solution de marketing digital bas\u00e9e sur un syst\u00e8me d\u2019ench\u00e8res, hautement cibl\u00e9e et mesurable. Il permet aux entreprises de capter l\u2019attention d\u2019utilisateurs \u00e0 forte intention qui recherchent activement leurs produits ou services sur Google, Bing, YouTube, l\u2019App Store et bien d\u2019autres plateformes.<\/p>\n<p>Gr\u00e2ce \u00e0 une combinaison strat\u00e9gique de structuration des comptes, de gestion des ench\u00e8res, de cr\u00e9ation publicitaire et de tests, nous aidons les marques \u00e0 se d\u00e9marquer dans les ench\u00e8res et \u00e0 g\u00e9n\u00e9rer un trafic qualifi\u00e9 \u00e0 chaque \u00e9tape du parcours client.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;right_left&quot;,&quot;parallax_speed&quot;:&quot;4&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-jzkw65-7c35d842cf7e468715a156f0fb7d315d&quot;}\"    ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz6zrvs-9823cddb8f9fa40aefc08df6c54e64ac\">\n.av-icon-circles-container.av-ltz6zrvs-9823cddb8f9fa40aefc08df6c54e64ac .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-ltz6zrvs-9823cddb8f9fa40aefc08df6c54e64ac .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-ltz6zrvs-9823cddb8f9fa40aefc08df6c54e64ac .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-ltz6zrvs-9823cddb8f9fa40aefc08df6c54e64ac.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-ltz6zrvs-9823cddb8f9fa40aefc08df6c54e64ac .avia-icon-circles-icon-2{\ntransform:translate(-216px,125px);\nleft:93%;\ntop:25%;\n}\n.av-icon-circles-container.av-ltz6zrvs-9823cddb8f9fa40aefc08df6c54e64ac.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-9823cddb8f9fa40aefc08df6c54e64ac .avia-icon-circles-icon-3{\ntransform:translate(-216px,-124px);\nleft:93%;\ntop:74%;\n}\n.av-icon-circles-container.av-ltz6zrvs-9823cddb8f9fa40aefc08df6c54e64ac.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-ltz6zrvs-9823cddb8f9fa40aefc08df6c54e64ac .avia-icon-circles-icon-4{\ntransform:translate(0px,-250px);\nleft:50%;\ntop:100%;\n}\n.av-icon-circles-container.av-ltz6zrvs-9823cddb8f9fa40aefc08df6c54e64ac.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-ltz6zrvs-9823cddb8f9fa40aefc08df6c54e64ac .avia-icon-circles-icon-5{\ntransform:translate(216px,-125px);\nleft:6%;\ntop:75%;\n}\n.av-icon-circles-container.av-ltz6zrvs-9823cddb8f9fa40aefc08df6c54e64ac.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-ltz6zrvs-9823cddb8f9fa40aefc08df6c54e64ac .avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-ltz6zrvs-9823cddb8f9fa40aefc08df6c54e64ac.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-9823cddb8f9fa40aefc08df6c54e64ac.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-ltz6zrvs-9823cddb8f9fa40aefc08df6c54e64ac avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/paid-search-bidder-image.png' alt='' title='paid-search-bidder-image'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-6mqtzbx-ab6b47a40e6f6276e78b9acd9fe64469 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue82a' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-6mqtzbx-ab6b47a40e6f6276e78b9acd9fe64469 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Objectifs<\/div><div class=\"icon-description\"><p>Avant de lancer une campagne SEA, il faut d\u00e9finir une feuille de route claire : des objectifs pr\u00e9cis et mesurables, comme le trafic ou les ventes, ainsi qu\u2019une audience cible. Comprendre son profil, ses recherches et ses besoins permet d\u2019adapter la strat\u00e9gie pour maximiser son impact.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-67c8pbx-80a3cf6b92914f406894c551df5d24c4 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8da' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-67c8pbx-80a3cf6b92914f406894c551df5d24c4 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Strat\u00e9gie de mots-cl\u00e9s<\/div><div class=\"icon-description\"><p>Une strat\u00e9gie de mots-cl\u00e9s solide est essentielle \u00e0 toute campagne SEA. Une recherche approfondie identifie les termes utilis\u00e9s par votre audience pour trouver vos produits ou services. Nous cr\u00e9ons ainsi des groupes d\u2019annonces cibl\u00e9s pour diffuser vos publicit\u00e9s au moment o\u00f9 les utilisateurs recherchent vos solutions.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-56804d68cc3f9629a4d31bfd43a58975 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue84c' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-56804d68cc3f9629a4d31bfd43a58975 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Annonces &amp; Landing Pages<\/div><div class=\"icon-description\"><p>Vos annonces doivent \u00eatre claires, concises et convaincantes pour inciter au clic et valoriser votre offre. Les landing pages doivent ensuite transformer ces clics en conversions gr\u00e2ce \u00e0 une exp\u00e9rience fluide et coh\u00e9rente avec la promesse de l\u2019annonce.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4-16bcaadb23aa84f6891b96c4a1a8f5e1 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue83e' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4-16bcaadb23aa84f6891b96c4a1a8f5e1 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Ench\u00e8res &amp; Budget<\/div><div class=\"icon-description\"><p>Le SEA repose sur un syst\u00e8me d\u2019ench\u00e8res. Nos experts d\u00e9finissent les strat\u00e9gies et ench\u00e8res optimales pour chaque mot-cl\u00e9 afin d\u2019atteindre vos objectifs dans le respect de votre budget et de maximiser votre retour sur investissement.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-3-2cc799e768f0bde970d6d38a40dbccb3 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue8d3' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-3-2cc799e768f0bde970d6d38a40dbccb3 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Structure du compte<\/div><div class=\"icon-description\"><p>Une structure de compte claire est essentielle \u00e0 la performance. Nous organisons campagnes et groupes d\u2019annonces par th\u00e9matique et offre afin de faciliter le suivi et l\u2019optimisation. Vous identifiez ainsi rapidement les meilleures performances et les axes d\u2019am\u00e9lioration.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-af1a818ffe982932cdeba0138f80affa iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue8a9' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-af1a818ffe982932cdeba0138f80affa avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Optimisation continue<\/div><div class=\"icon-description\"><p>Les meilleures campagnes SEA \u00e9voluent en permanence. Nous analysons les performances et le comportement des utilisateurs pour identifier les opportunit\u00e9s, affiner les mots-cl\u00e9s et optimiser les landing pages afin d\u2019am\u00e9liorer continuellement les r\u00e9sultats.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9084183-f95ebb368bd48e07415a0067a2f5aae5\">\n.avia-section.av-m9084183-f95ebb368bd48e07415a0067a2f5aae5 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/paid-search-background-scaled.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m9084183-f95ebb368bd48e07415a0067a2f5aae5 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m9084183-f95ebb368bd48e07415a0067a2f5aae5 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17573'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-50rt3i5-e6fc3beae1319b32e1110fc6214e1cb3 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-50rt3i5-e6fc3beae1319b32e1110fc6214e1cb3\">\n.flex_column.av-50rt3i5-e6fc3beae1319b32e1110fc6214e1cb3{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-50rt3i5-e6fc3beae1319b32e1110fc6214e1cb3 av_one_full  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49bq3y5-4088592322bbb108a2402121adaf0d47\">\n#top .hr.hr-invisible.av-49bq3y5-4088592322bbb108a2402121adaf0d47{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-49bq3y5-4088592322bbb108a2402121adaf0d47 hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90848e4-677693a7a3e53ae95fdac86ae53d8b3b\">\n.avia-image-container.av-m90848e4-677693a7a3e53ae95fdac86ae53d8b3b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m90848e4-677693a7a3e53ae95fdac86ae53d8b3b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m90848e4-677693a7a3e53ae95fdac86ae53d8b3b av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17565 avia-img-lazy-loading-not-17565 avia_image ' src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/PaidSearch_Reverse-1-60x60.png\" alt='' title='Paid Search'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/PaidSearch_Reverse-1-60x60.png 60w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/PaidSearch_Reverse-1-300x300.png 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/PaidSearch_Reverse-1-36x36.png 36w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/PaidSearch_Reverse-1-180x180.png 180w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/PaidSearch_Reverse-1.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3zj0x6l-792b1ece93abc5f30c1f4d65a440df1d\">\n#top .hr.hr-invisible.av-3zj0x6l-792b1ece93abc5f30c1f4d65a440df1d{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-3zj0x6l-792b1ece93abc5f30c1f4d65a440df1d hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9084c48-20e16783275fd36b55aeca05de162247\">\n#top .av-special-heading.av-m9084c48-20e16783275fd36b55aeca05de162247{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-m9084c48-20e16783275fd36b55aeca05de162247 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m9084c48-20e16783275fd36b55aeca05de162247 .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-m9084c48-20e16783275fd36b55aeca05de162247 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m9084c48-20e16783275fd36b55aeca05de162247 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m9084c48-20e16783275fd36b55aeca05de162247 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m9084c48-20e16783275fd36b55aeca05de162247 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m9084c48-20e16783275fd36b55aeca05de162247 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Agence SEA <span class='special_amp'>&amp;<\/span> R\u00e9f\u00e9rencement Payant<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9084h5x-46b45268138e1a915ac62e0a963a0f3c\">\n#top .hr.hr-invisible.av-m9084h5x-46b45268138e1a915ac62e0a963a0f3c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m9084h5x-46b45268138e1a915ac62e0a963a0f3c hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9084q1y-ef27b0e263ad3e2274d72b6680839db2\">\n#top .av_textblock_section.av-m9084q1y-ef27b0e263ad3e2274d72b6680839db2 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m9084q1y-ef27b0e263ad3e2274d72b6680839db2 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m9084q1y-ef27b0e263ad3e2274d72b6680839db2 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m9084q1y-ef27b0e263ad3e2274d72b6680839db2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\">Le r\u00e9f\u00e9rencement payant (SEA) est une solution de marketing digital bas\u00e9e sur un syst\u00e8me d\u2019ench\u00e8res, hautement cibl\u00e9e et mesurable. Il permet aux entreprises de capter l\u2019attention d\u2019utilisateurs \u00e0 forte intention qui recherchent activement leurs produits ou services sur Google, Bing, YouTube, l\u2019App Store et bien d\u2019autres plateformes.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lpccf-1ef2ea26b36332c2789c41c1c47d1681\">\n#top .hr.hr-invisible.av-m90lpccf-1ef2ea26b36332c2789c41c1c47d1681{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lpccf-1ef2ea26b36332c2789c41c1c47d1681 hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-m9084xpm-8b93e15a034ef5b595cd24688b1511e4 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3cwqc3p-6124b34400592bc25df721f13c194e3a\">\n.av-icon-circles-container.av-3cwqc3p-6124b34400592bc25df721f13c194e3a .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-3cwqc3p-6124b34400592bc25df721f13c194e3a .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-3cwqc3p-6124b34400592bc25df721f13c194e3a .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-3cwqc3p-6124b34400592bc25df721f13c194e3a.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-3cwqc3p-6124b34400592bc25df721f13c194e3a .avia-icon-circles-icon-2{\ntransform:translate(-216px,125px);\nleft:93%;\ntop:25%;\n}\n.av-icon-circles-container.av-3cwqc3p-6124b34400592bc25df721f13c194e3a.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-3cwqc3p-6124b34400592bc25df721f13c194e3a .avia-icon-circles-icon-3{\ntransform:translate(-216px,-124px);\nleft:93%;\ntop:74%;\n}\n.av-icon-circles-container.av-3cwqc3p-6124b34400592bc25df721f13c194e3a.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-3cwqc3p-6124b34400592bc25df721f13c194e3a .avia-icon-circles-icon-4{\ntransform:translate(0px,-250px);\nleft:50%;\ntop:100%;\n}\n.av-icon-circles-container.av-3cwqc3p-6124b34400592bc25df721f13c194e3a.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-3cwqc3p-6124b34400592bc25df721f13c194e3a .avia-icon-circles-icon-5{\ntransform:translate(216px,-125px);\nleft:6%;\ntop:75%;\n}\n.av-icon-circles-container.av-3cwqc3p-6124b34400592bc25df721f13c194e3a.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-3cwqc3p-6124b34400592bc25df721f13c194e3a .avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-3cwqc3p-6124b34400592bc25df721f13c194e3a.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-3cwqc3p-6124b34400592bc25df721f13c194e3a.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-3cwqc3p-6124b34400592bc25df721f13c194e3a avia_animate_when_visible  avia-builder-el-20  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/paid-search-bidder-image.png' alt='' title='paid-search-bidder-image'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-2vzb1ad-185236db4790f593d6a5bc2915fccaf4 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue82a' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2vzb1ad-185236db4790f593d6a5bc2915fccaf4 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Objectifs<\/div><div class=\"icon-description\"><p>Avant de lancer une campagne SEA, il faut d\u00e9finir une feuille de route claire : des objectifs pr\u00e9cis et mesurables, comme le trafic ou les ventes, ainsi qu\u2019une audience cible. Comprendre son profil, ses recherches et ses besoins permet d\u2019adapter la strat\u00e9gie pour maximiser son impact.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2m6yphh-7ed2f9195349970b960428aafccf0c2d iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8da' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2m6yphh-7ed2f9195349970b960428aafccf0c2d avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Strat\u00e9gie de mots-cl\u00e9s<\/div><div class=\"icon-description\"><p>Une strat\u00e9gie de mots-cl\u00e9s solide est essentielle \u00e0 toute campagne SEA. Une recherche approfondie identifie les termes utilis\u00e9s par votre audience pour trouver vos produits ou services. Nous cr\u00e9ons ainsi des groupes d\u2019annonces cibl\u00e9s pour diffuser vos publicit\u00e9s au moment o\u00f9 les utilisateurs recherchent vos solutions.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-224lh7p-e9f6e40ed5910b6649f1c395e4107eb3 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue84c' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-224lh7p-e9f6e40ed5910b6649f1c395e4107eb3 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Annonces &amp; Landing Pages<\/div><div class=\"icon-description\"><p>Vos annonces doivent \u00eatre claires, concises et convaincantes pour inciter au clic et valoriser votre offre. Les landing pages doivent ensuite transformer ces clics en conversions gr\u00e2ce \u00e0 une exp\u00e9rience fluide et coh\u00e9rente avec la promesse de l\u2019annonce.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1tsj0bp-d42bb7871fc0f19aae74fed1dd5234f4 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue83e' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1tsj0bp-d42bb7871fc0f19aae74fed1dd5234f4 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Ench\u00e8res &amp; Budget<\/div><div class=\"icon-description\"><p>Le SEA repose sur un syst\u00e8me d\u2019ench\u00e8res. Nos experts d\u00e9finissent les strat\u00e9gies et ench\u00e8res optimales pour chaque mot-cl\u00e9 afin d\u2019atteindre vos objectifs dans le respect de votre budget et de maximiser votre retour sur investissement.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-199ui2t-35188fdec3650c51a626bd0a81dcc2b8 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue8d3' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-199ui2t-35188fdec3650c51a626bd0a81dcc2b8 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Structure du compte<\/div><div class=\"icon-description\"><p>Une structure de compte claire est essentielle \u00e0 la performance. Nous organisons campagnes et groupes d\u2019annonces par th\u00e9matique et offre afin de faciliter le suivi et l\u2019optimisation. Vous identifiez ainsi rapidement les meilleures performances et les axes d\u2019am\u00e9lioration.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-k70scl-095307ce8858695b211356cf844ae0f6 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue8a9' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-k70scl-095307ce8858695b211356cf844ae0f6 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Optimisation continue<\/div><div class=\"icon-description\"><p>Les meilleures campagnes SEA \u00e9voluent en permanence. Nous analysons les performances et le comportement des utilisateurs pour identifier les opportunit\u00e9s, affiner les mots-cl\u00e9s et optimiser les landing pages afin d\u2019am\u00e9liorer continuellement les r\u00e9sultats.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-23d1cb4597070bb0b5849f229429df4f\">\n#top .avia-animated-number.av-lije2bai-23d1cb4597070bb0b5849f229429df4f .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-23d1cb4597070bb0b5849f229429df4f .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-23d1cb4597070bb0b5849f229429df4f av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"68\" data-start_from=\"0\">68<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>des exp\u00e9riences en ligne commencent par un moteur de recherche.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-a1059fd36373d538a3280d49cb875963\">\n#top .avia-animated-number.av-lije2nqk-a1059fd36373d538a3280d49cb875963 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-a1059fd36373d538a3280d49cb875963 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-a1059fd36373d538a3280d49cb875963 av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"90\" data-start_from=\"0\">90<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>des internautes voient des annonces payantes sur Google.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-4bead171c16db8a27adebc7c2d0c3368\">\n#top .avia-animated-number.av-lije2hy9-4bead171c16db8a27adebc7c2d0c3368 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-4bead171c16db8a27adebc7c2d0c3368 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-4bead171c16db8a27adebc7c2d0c3368 av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"40\" data-start_from=\"0\">40<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>des annonceurs digitaux estiment que leur budget SEA est insuffisant.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tp2akh-38e49360bf9879af2d3eb44f1e4d438b\">\n#top .avia-animated-number.av-tp2akh-38e49360bf9879af2d3eb44f1e4d438b .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-tp2akh-38e49360bf9879af2d3eb44f1e4d438b .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-tp2akh-38e49360bf9879af2d3eb44f1e4d438b av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"39\" data-start_from=\"0\">39<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>des budgets digitaux sont consacr\u00e9s au SEA.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17573'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>ONBOARDING SEA<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-aa4b21df19281ab4984f972668b70143\">\n#top .av-special-heading.av-5uvt0hp-aa4b21df19281ab4984f972668b70143{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-aa4b21df19281ab4984f972668b70143 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-aa4b21df19281ab4984f972668b70143 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-aa4b21df19281ab4984f972668b70143 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-aa4b21df19281ab4984f972668b70143 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-aa4b21df19281ab4984f972668b70143 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-aa4b21df19281ab4984f972668b70143 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-aa4b21df19281ab4984f972668b70143 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Notre processus d\u2019onboarding et d\u2019optimisation prim\u00e9.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e\">\n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Confier votre compte \u00e0 une nouvelle agence peut \u00eatre d\u00e9licat. Notre processus de reprise de compte est reconnu, et notre approche de la requ\u00eate large \u00e9tablit de nouveaux standards dans le secteur.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-37  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-703043418fa79223955adfabca2986d4 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Analyser les performances.<\/h4><\/header><div class='av-milestone-content'><p>Nous comparons les performances historiques aux benchmarks du secteur et analysons les donn\u00e9es first-party, la segmentation et le suivi des conversions afin d\u2019\u00e9tablir une source de donn\u00e9es fiable et partag\u00e9e.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-565c43ee0734f33d9c9c4c3b64a7ba20 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue840' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>D\u00e9finir le ciblage.<\/h4><\/header><div class='av-milestone-content'><p>Nous identifions les audiences d\u00e9mographiques, psychographiques et les personas, ainsi que les priorit\u00e9s et restrictions g\u00e9ographiques.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-9b4c21d35a08ab1790cc7bcd52ceced7 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue843' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Construire vos campagnes.<\/h4><\/header><div class='av-milestone-content'><p>Nous d\u00e9finissons la feuille de route, les formats, les emplacements, les cr\u00e9ations et les messages publicitaires adapt\u00e9s \u00e0 vos objectifs marketing et business.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-597f958a43f5a04ae50f8036109beac2 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8dd' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Lancer, suivre et optimiser.<\/h4><\/header><div class='av-milestone-content'><p>Nous d\u00e9ployons les campagnes, d\u00e9finissons les strat\u00e9gies d\u2019ench\u00e8res et les automatisations adapt\u00e9es, puis mesurons et optimisons les performances tout en d\u00e9veloppant des tests pour acc\u00e9l\u00e9rer la croissance.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrqcm-84ae48a91dddf777d93bdf0501a1b070\">\n#top .hr.hr-invisible.av-lubxrqcm-84ae48a91dddf777d93bdf0501a1b070{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrqcm-84ae48a91dddf777d93bdf0501a1b070 hr-invisible  avia-builder-el-38  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luby4vbg-e9eb182155c9b756190c1d3a09a8b8d1\">\n#top .av_textblock_section.av-luby4vbg-e9eb182155c9b756190c1d3a09a8b8d1 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-luby4vbg-e9eb182155c9b756190c1d3a09a8b8d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>FRAMEWORK DE REQU\u00caTE LARGE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72\">\n#top .hr.hr-invisible.av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front{\nbackground-color:#ffffff;\nborder-style:dotted;\nborder-width:1px 1px 1px 1px;\nborder-color:#dadada;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_title{\nfont-size:25px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_subtitle{\nfont-size:16px;\ncolor:#aaaaaa;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback{\nfont-size:18px;\nbackground-color:#ff5e29;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-41  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6ac279a14f66c' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-74f358ee3b20212cb9603137ee3bb680'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Seuil de volume<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>L\u2019efficacit\u00e9 de la requ\u00eate large d\u00e9pend du volume de donn\u00e9es disponible.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Les campagnes ne doivent pas \u00eatre limit\u00e9es par le budget. Le seuil de volume repose sur les d\u00e9penses et le nombre de conversions.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-e6053b0f1155d061e59fd9a5100dbbe0'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Pr\u00e9cision de la mesure<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Les r\u00e9sultats d\u00e9pendent de la qualit\u00e9 des donn\u00e9es d\u2019entr\u00e9e.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Les donn\u00e9es de conversion et les valeurs associ\u00e9es doivent \u00eatre pr\u00e9cises, coh\u00e9rentes et fiables.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-6d2b4d55dbaedb5994e9a6c63b841789'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Impact sur les r\u00e9sultats<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Mesurez ce qui compte vraiment pour votre activit\u00e9.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Les r\u00e9sultats business doivent d\u00e9montrer la valeur de la requ\u00eate large par rapport aux autres approches.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-a468f874aa44faac3905900abc14ac52'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Seuil de pertinence<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>\u00c9valuez l\u2019intention des mots-cl\u00e9s par rapport au potentiel de l\u2019audience.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>L\u2019intention doit rester claire et \u00e9viter les chevauchements. \u00c9valuez \u00e9galement le rapport co\u00fbt-b\u00e9n\u00e9fice d\u2019une gestion plus ou moins pouss\u00e9e des mots-cl\u00e9s n\u00e9gatifs.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-42  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17573'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-43  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-44  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0  slide-1 slide-odd'><a href=\"https:\/\/adsgrader.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Ads Grader<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Benchmarks sectoriels, calculateur de ROAS.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17530 avia-img-lazy-loading-not-17530\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ads-grader-benchmark.jpg\" width=\"1200\" height=\"1600\" title='ads-grader-benchmark' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ads-grader-benchmark.jpg 1200w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ads-grader-benchmark-225x300.jpg 225w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ads-grader-benchmark-773x1030.jpg 773w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ads-grader-benchmark-768x1024.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ads-grader-benchmark-1152x1536.jpg 1152w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ads-grader-benchmark-1125x1500.jpg 1125w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ads-grader-benchmark-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1  slide-2 slide-even'><a href=\"https:\/\/www.answerthepublic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Answer The Public<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Recherche de mots-cl\u00e9s, alignement des groupes d\u2019annonces.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17472 avia-img-lazy-loading-not-17472\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/atp-result.jpg\" width=\"1200\" height=\"1600\" title='atp-result' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/atp-result.jpg 1200w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/atp-result-225x300.jpg 225w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/atp-result-773x1030.jpg 773w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/atp-result-768x1024.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/atp-result-1152x1536.jpg 1152w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/atp-result-1125x1500.jpg 1125w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/atp-result-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__2  slide-3 slide-odd'><a href=\"https:\/\/www.ubersuggest.com\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Ubersuggest<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Recherche de mots-cl\u00e9s, int\u00e9gration avec le SEO.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17473 avia-img-lazy-loading-not-17473\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/uber-keyword-suggestions-1.jpg\" width=\"1200\" height=\"1600\" title='uber-keyword-suggestions' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/uber-keyword-suggestions-1.jpg 1200w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/uber-keyword-suggestions-1-225x300.jpg 225w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/uber-keyword-suggestions-1-773x1030.jpg 773w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/uber-keyword-suggestions-1-768x1024.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/uber-keyword-suggestions-1-1152x1536.jpg 1152w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/uber-keyword-suggestions-1-1125x1500.jpg 1125w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/uber-keyword-suggestions-1-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-45  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>STRAT\u00c9GIE &amp; EX\u00c9CUTION SEA<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-bcc99556ef8b2f788a5a1bfba7fc1f4c\">\n#top .av-special-heading.av-kxppuxez-bcc99556ef8b2f788a5a1bfba7fc1f4c{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-bcc99556ef8b2f788a5a1bfba7fc1f4c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-bcc99556ef8b2f788a5a1bfba7fc1f4c .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-bcc99556ef8b2f788a5a1bfba7fc1f4c .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-bcc99556ef8b2f788a5a1bfba7fc1f4c .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-bcc99556ef8b2f788a5a1bfba7fc1f4c .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-bcc99556ef8b2f788a5a1bfba7fc1f4c .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-bcc99556ef8b2f788a5a1bfba7fc1f4c av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-47  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Ciblez les bonnes audiences, maximisez vos conversions.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-48  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-49  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-da74bf180c062bf13c6e249657f651d5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Search<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Une strat\u00e9gie SEA efficace accompagne vos prospects tout au long de leur parcours de d\u00e9cision et renforce la pr\u00e9sence de votre marque \u00e0 chaque \u00e9tape. Elle d\u00e9veloppe la notori\u00e9t\u00e9, nourrit la consid\u00e9ration avec des contenus pertinents et favorise la conversion gr\u00e2ce \u00e0 des offres cibl\u00e9es. Cette pr\u00e9sence continue maintient votre marque \u00e0 l\u2019esprit et influence la d\u00e9cision d\u2019achat.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1dae6f965012f28d8aa61ccc96062bbb'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>G\u00e9n\u00e9ration de demande<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Les campagnes Demand Gen vont au-del\u00e0 du simple ciblage par mots-cl\u00e9s. Elles exploitent l\u2019IA de Google pour diffuser vos annonces vid\u00e9o, image et texte sur YouTube, Discover et Gmail aupr\u00e8s de nouvelles audiences r\u00e9ceptives \u00e0 votre marque. Cette approche stimule l\u2019int\u00e9r\u00eat d\u00e8s le d\u00e9but du parcours d\u2019achat, g\u00e9n\u00e8re du trafic et d\u00e9veloppe la notori\u00e9t\u00e9.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-11gw2l9-eec8fd89f5486cf53c6186363880abe2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Performance Max<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Performance Max renforce votre strat\u00e9gie SEA en exploitant l\u2019IA de Google pour trouver de nouveaux clients sur l\u2019ensemble de ses canaux. \u00c0 partir de vos assets, vos annonces sont diffus\u00e9es sur Search, YouTube et bien plus encore. Vous touchez ainsi les utilisateurs tout au long du parcours d\u2019achat afin de maximiser les conversions au sein d\u2019une seule campagne.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-11gw2l9-2-0bb7f11fd655f7b9a3474b4f1654acaf'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Shopping standard<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Les campagnes Shopping mettent vos produits en avant directement dans les r\u00e9sultats de recherche avec des images, des prix et des avis marchands. Ce format cible des utilisateurs \u00e0 forte intention d\u2019achat et leur fournit les informations essentielles en un coup d\u2019\u0153il. Les flux Shopping sont incontournables pour les e-commer\u00e7ants souhaitant maximiser leur visibilit\u00e9 et leurs conversions.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-1zsndst-98ac9683f9daebf83e587e5129f06aed'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>YouTube<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Les publicit\u00e9s YouTube compl\u00e8tent efficacement le SEA en touchant les utilisateurs avant m\u00eame qu\u2019ils ne lancent une recherche. Diffus\u00e9es sur des vid\u00e9os ou contenus pertinents, elles d\u00e9veloppent la notori\u00e9t\u00e9 et l\u2019int\u00e9r\u00eat pour vos produits. Elles peuvent ainsi susciter de futures recherches et cr\u00e9er une synergie entre la puissance visuelle de YouTube et l\u2019intention du Search.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-11gw2l9-1-649597d8f95981e5b0b97f911311161c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>Campagnes d\u2019applications<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>La publicit\u00e9 payante sur les stores acc\u00e9l\u00e8re la d\u00e9couverte de votre application. Des annonces cibl\u00e9es dans les r\u00e9sultats de recherche ou les cat\u00e9gories permettent de toucher une audience activement \u00e0 la recherche d\u2019applications pertinentes. Associ\u00e9e \u00e0 des cr\u00e9ations efficaces, cette visibilit\u00e9 augmente les installations, stimule l\u2019acquisition d\u2019utilisateurs et am\u00e9liore le positionnement de votre application.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimvj5t-1eaaecaffbec25f6a826e2fdfaa56d8a\">\n.avia-section.av-ljimvj5t-1eaaecaffbec25f6a826e2fdfaa56d8a{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2023\/11\/Screenshot-2023-11-30-at-6.14.06\u202fPM.png);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-ljimvj5t-1eaaecaffbec25f6a826e2fdfaa56d8a .av-section-color-overlay{\nopacity:0.4;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ljimvj5t-1eaaecaffbec25f6a826e2fdfaa56d8a main_color avia-section-large avia-no-border-styling  avia-builder-el-50  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active container_wrap fullsize'  data-section-bg-repeat='stretch'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17573'><div class='entry-content-wrapper clearfix'>\n<div  id=\"center-col\"  class='flex_column av-1fml7vl-2cb45ab223f301d69a05e0dcca539bb7 av_two_third  avia-builder-el-51  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimyy9d-6b364f3d7232ef7abf2a4d5c3c03e8d9\">\n#top .av_textblock_section.av-ljimyy9d-6b364f3d7232ef7abf2a4d5c3c03e8d9 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-ljimyy9d-6b364f3d7232ef7abf2a4d5c3c03e8d9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>R\u00c9ALISATIONS<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimmild-11174f5566b495348873c5c67d935b74\">\n#top .av-special-heading.av-ljimmild-11174f5566b495348873c5c67d935b74{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-ljimmild-11174f5566b495348873c5c67d935b74 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ljimmild-11174f5566b495348873c5c67d935b74 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-ljimmild-11174f5566b495348873c5c67d935b74 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ljimmild-11174f5566b495348873c5c67d935b74 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ljimmild-11174f5566b495348873c5c67d935b74 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ljimmild-11174f5566b495348873c5c67d935b74 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ljimmild-11174f5566b495348873c5c67d935b74 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-53  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Lib\u00e9rez le potentiel de votre marque et g\u00e9n\u00e9rez plus de valeur.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0\">\n#top .hr.av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0 hr-custom  avia-builder-el-54  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6\">\n#top .av_textblock_section.av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Nous misons sur les tests et le machine learning pour gagner en efficacit\u00e9 et acc\u00e9l\u00e9rer la croissance. Notre approche omnicanale cr\u00e9e des synergies, renforce la notori\u00e9t\u00e9 et accompagne les prospects tout au long de leur parcours de d\u00e9cision.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnnutfip-03034657ceec6bba4bde136440cd249c\">\n#top .hr.av-lnnutfip-03034657ceec6bba4bde136440cd249c{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-lnnutfip-03034657ceec6bba4bde136440cd249c .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lnnutfip-03034657ceec6bba4bde136440cd249c hr-custom  avia-builder-el-56  el_after_av_two_third  el_before_av_two_third  av-small-hide av-mini-hide hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  id=\"center-col\"  class='flex_column av-lnntcu5i-c73219c18c4584abc8800063ccce682c av_two_third  avia-builder-el-57  el_after_av_hr  el_before_av_three_fourth  first no_margin flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnntemwb-bec81a61232bbc7b260ca9dca652b168\">\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0 .avia-caption-title{\nfont-size:14px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0 .avia-caption-content{\nfont-size:11px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0 .avia-caption-content p{\nfont-size:11px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__1 .avia-caption-title{\nfont-size:14px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__1 .avia-caption-content{\nfont-size:11px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__1 .avia-caption-content p{\nfont-size:11px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__2 .avia-caption-title{\nfont-size:14px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__2 .avia-caption-content{\nfont-size:11px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__2 .avia-caption-content p{\nfont-size:11px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-lnntemwb-bec81a61232bbc7b260ca9dca652b168 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-58  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:15,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' ><li  data-controls='aviaTBaviaTBvideo_controls' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0  av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-mobile-fallback-image  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >ZAGG<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+28 % de chiffre d\u2019affaires avec des d\u00e9penses publicitaires r\u00e9duites.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted  id='player_17573_651722328_25043529'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/10\/efficiency_at_scale._-720p.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><li  data-controls='aviaTBaviaTBvideo_controls' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__1  av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-mobile-fallback-image  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Contentful<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+159 % d\u2019augmentation du volume de leads g\u00e9n\u00e9r\u00e9s par le Paid Media.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted  id='player_17573_2034836114_1753784792'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/Contentful-Paid-Media_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><li  data-controls='aviaTBaviaTBvideo_controls' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__2  av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-mobile-fallback-image  slide-3 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >ConnectWise<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+166 % d\u2019augmentation du taux de conversion en SQO.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted  id='player_17573_380700770_1928445628'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/Connectwise-Paid-Search_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div><\/div><div  id=\"center-col\"  class='flex_column av-r6ib7b-1937a5c99f9bd7cdc25e304d3006b13a av_three_fourth  avia-builder-el-59  el_after_av_two_third  avia-builder-el-last  first no_margin flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu8z6wam-92d2d4d199730cfd200f0589ccbc8319\">\n#top .hr.hr-invisible.av-lu8z6wam-92d2d4d199730cfd200f0589ccbc8319{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lu8z6wam-92d2d4d199730cfd200f0589ccbc8319 hr-invisible  avia-builder-el-60  el_before_av_testimonials  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192\">\n#top .avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-testimonial-content{\ncolor:#ffffff;\n}\n#top .avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-testimonial-name{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-testimonial-subtitle{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-testimonial-link{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-slideshow-controls{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-testimonial-wrapper av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 avia-slider-testimonials avia-slider-2-testimonials avia_animate_when_almost_visible av-small-hide av-mini-hide av-large-testimonial-slider av-slideshow-ui av-control-default av-no-slider-navigation av-slider-hover-pause av-slideshow-autoplay av-loop-endless av-loop-manual-endless' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:true,&quot;show_slide_delay&quot;:0}\">\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-lu8z5csw-abb2a3f68350abcc635d688ec3e07684 avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #ff5e29;\">\u2605\u2605\u2605\u2605\u2605<\/span><\/h2>\n<p style=\"text-align: center;\">\u00ab L\u2019\u00e9quipe NPD nous impressionne depuis le premier jour. Compos\u00e9e d\u2019experts de haut niveau, elle propose constamment de nouvelles id\u00e9es pour acc\u00e9l\u00e9rer la croissance et am\u00e9liorer les performances. Ce n\u2019est pas une agence qui lance les campagnes puis les laisse tourner sans intervenir. Nous avons constat\u00e9 une forte hausse du trafic sur notre site, du taux de conversion, des leads qualifi\u00e9s et, au final, des ventes \u2014 sans augmenter notre budget. Le ROI de cette campagne a \u00e9t\u00e9 remarquable et nous sommes ravis des r\u00e9sultats obtenus. \u00bb<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/10\/brayden-martin-180x180.jpg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/10\/brayden-martin-180x180.jpg 180w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/10\/brayden-martin-60x60.jpg 60w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/10\/brayden-martin-36x36.jpg 36w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/10\/brayden-martin.jpg 200w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Brayden Martin<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >Digital Marketing Director, ZAGG<\/span><\/div><\/div><\/div><\/div>\n<div class='avia-testimonial av-lu8z50xn-9056c5e34a2ef49f180f5c3d18bad9e7 avia-testimonial-row-1 flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #ff5e29;\">\u2605\u2605\u2605\u2605\u2605<\/span><\/h2>\n<p style=\"text-align: center;\">\u00ab Combler nos lacunes en mati\u00e8re de donn\u00e9es nous a permis d\u2019optimiser v\u00e9ritablement nos investissements Paid Media \u00e0 l\u2019\u00e9chelle mondiale. C\u2019est un r\u00e9el plaisir de travailler avec l\u2019\u00e9quipe NPD, et nous avons h\u00e2te de poursuivre cette collaboration. \u00bb<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2022\/09\/page-sands-180x180.jpg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2022\/09\/page-sands-180x180.jpg 180w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2022\/09\/page-sands-80x80.jpg 80w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2022\/09\/page-sands-36x36.jpg 36w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2022\/09\/page-sands.jpg 225w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Page Sands<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >VP of Digital Marketing, ConnectWise<\/span><\/div><\/div><\/div><\/div>\n<div class='avia-testimonial av-lu8z5csw-1-541e4a34768c56a5628b1fcc91542011 avia-testimonial-row-1 flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #ff5e29;\">\u2605\u2605\u2605\u2605\u2605<\/span><\/h2>\n<p style=\"text-align: center;\">\u00ab La croissance rapide qu\u2019a connue Contentful ces deux derni\u00e8res ann\u00e9es a parfois \u00e9t\u00e9 difficile \u00e0 suivre, et NP Digital nous a accompagn\u00e9s \u00e0 chaque \u00e9tape. Ensemble, nous avons veill\u00e9 \u00e0 ce que l\u2019ex\u00e9cution et la strat\u00e9gie de nos initiatives de g\u00e9n\u00e9ration de demande puissent \u00e9voluer au rythme des besoins de l\u2019entreprise. \u00bb<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2021\/11\/caroline-beschel-headshot-180x180.jpeg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2021\/11\/caroline-beschel-headshot-180x180.jpeg 180w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2021\/11\/caroline-beschel-headshot.jpeg 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2021\/11\/caroline-beschel-headshot-80x80.jpeg 80w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2021\/11\/caroline-beschel-headshot-36x36.jpeg 36w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Caroline Beschel<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >Sr. Marketing Manager, Contentful<\/span><\/div><\/div><\/div><\/div>\n<\/section><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tk1k3-601777441eb456fd4d45202db9abedba\">\n.avia-section.av-lt8tk1k3-601777441eb456fd4d45202db9abedba{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-lt8tk1k3-601777441eb456fd4d45202db9abedba main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-62  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17573'><div class='entry-content-wrapper clearfix'>\n<div  id=\"center-col\"  class='flex_column av-1w4y935-680ab62677141951f6c8f11d4276d4d6 av_one_full  avia-builder-el-63  avia-builder-el-no-sibling  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tny5j-e5085b6688a826407857e3ab2cb4365d\">\n#top .hr.hr-invisible.av-lt8tny5j-e5085b6688a826407857e3ab2cb4365d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lt8tny5j-e5085b6688a826407857e3ab2cb4365d hr-invisible  avia-builder-el-64  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tpzg9-8f99082497be39d90f344a88872ada0e\">\n#top .av_textblock_section.av-lt8tpzg9-8f99082497be39d90f344a88872ada0e .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-lt8tpzg9-8f99082497be39d90f344a88872ada0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>R\u00c9ALISATIONS<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tprx7-f00ebc75615346a7246050403e1c6e54\">\n#top .av-special-heading.av-lt8tprx7-f00ebc75615346a7246050403e1c6e54{\nmargin:20px 0 0 0;\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-lt8tprx7-f00ebc75615346a7246050403e1c6e54 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lt8tprx7-f00ebc75615346a7246050403e1c6e54 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-lt8tprx7-f00ebc75615346a7246050403e1c6e54 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lt8tprx7-f00ebc75615346a7246050403e1c6e54 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lt8tprx7-f00ebc75615346a7246050403e1c6e54 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lt8tprx7-f00ebc75615346a7246050403e1c6e54 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-66  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Lib\u00e9rez le potentiel de votre marque et g\u00e9n\u00e9rez plus de valeur.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e\">\n#top .hr.av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e hr-custom  avia-builder-el-67  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b\">\n#top .av_textblock_section.av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Nous misons sur les tests et le machine learning pour gagner en efficacit\u00e9 et acc\u00e9l\u00e9rer la croissance. Notre approche omnicanale cr\u00e9e des synergies, renforce la notori\u00e9t\u00e9 et accompagne les prospects tout au long de leur parcours de d\u00e9cision.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tiy52-8dc59f723011c6e17d9e88d9f46da8cc\">\n.avia-section.av-lt8tiy52-8dc59f723011c6e17d9e88d9f46da8cc .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_7'  class='avia-section av-lt8tiy52-8dc59f723011c6e17d9e88d9f46da8cc main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-69  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-55 av-height-percent  av-section-with-video-bg container_wrap fullsize'   data-av_minimum_height_pc='55' data-av_min_height_opt='percent' data-section-video-ratio='16:9'><div  class='avia-slideshow av_slideshow_obj-1-6ac279a222e0f avia-slideshow-featured av_slideshow avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied  av-section-video-bg avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.6666666667%;'><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av_slideshow_obj-1-6ac279a222e0f__0  av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-loop-video  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-click-overlay'><\/div><video class='avia_video' playsinline  loop preload=\"none\" muted  id='player_17573_384830407_747856871'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/Contentful-Paid-Media_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17573'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tf8dj-408a4915b667c4e38a2a7d811eb8ad7b\">\n#top .av_textblock_section.av-lt8tf8dj-408a4915b667c4e38a2a7d811eb8ad7b .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-lt8tf8dj-408a4915b667c4e38a2a7d811eb8ad7b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CONTENTFUL<\/strong><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tgbkx-a4c393523dd905e28bd39c162633fdc0\">\n#top .av-special-heading.av-lt8tgbkx-a4c393523dd905e28bd39c162633fdc0{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-lt8tgbkx-a4c393523dd905e28bd39c162633fdc0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lt8tgbkx-a4c393523dd905e28bd39c162633fdc0 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-lt8tgbkx-a4c393523dd905e28bd39c162633fdc0 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lt8tgbkx-a4c393523dd905e28bd39c162633fdc0 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lt8tgbkx-a4c393523dd905e28bd39c162633fdc0 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lt8tgbkx-a4c393523dd905e28bd39c162633fdc0 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lt8tgbkx-a4c393523dd905e28bd39c162633fdc0 av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-71  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >+159 % d\u2019augmentation du volume de leads g\u00e9n\u00e9r\u00e9s par le Paid Media.<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ortjs1-5e59e6d1422e0aaa7e4784b454a3c98e\">\n#top .hr.hr-invisible.av-ortjs1-5e59e6d1422e0aaa7e4784b454a3c98e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-ortjs1-5e59e6d1422e0aaa7e4784b454a3c98e hr-invisible  avia-builder-el-72  el_after_av_heading  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-lt8tgrb4-b620dac55365ffb3e1033a235e306bbb-wrap avia-button-center  avia-builder-el-73  el_after_av_hr  avia-builder-el-last '><a href='#modal'  class='avia-button av-lt8tgrb4-b620dac55365ffb3e1033a235e306bbb avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >En savoir plus<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_8'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-74  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17573'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-ef9b49c17c6d57524d6fe963d4911a9e av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-75  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>PARTENAIRES<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-lu2ycz6h-328170cb34058dd214f7422a677c015a flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/google-partner-logo-2.png);'><\/span><\/div><div  class='slide-entry av-ov7rml-0032805bbe912ede4b95cbe851c66784 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/microsoft-advertising-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-5590aef396b5f4bec810668d898b7019 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/gwi-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-91d47b78da30bb5cd3eed32a3e4537bd flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/chat-gpt-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-777647d5c62ff329c516a52564ede3db flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/site-bulb-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-af0974fb7a72079a83647a7d7f93a275 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/funnel-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-76  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17573'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-77  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-78  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-79  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CENTRE DE RESSOURCES<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-b63b9503728cff1547b43dfae2a144ac\">\n#top .av-special-heading.av-likf239t-b63b9503728cff1547b43dfae2a144ac{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-b63b9503728cff1547b43dfae2a144ac .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-b63b9503728cff1547b43dfae2a144ac .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-b63b9503728cff1547b43dfae2a144ac .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-b63b9503728cff1547b43dfae2a144ac .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-b63b9503728cff1547b43dfae2a144ac .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-b63b9503728cff1547b43dfae2a144ac av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-81  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Ma\u00eetrisez le SEA.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-82  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5\">\n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Ma\u00eetrisez le SEA \u00e0 votre rythme ! Notre centre de ressources propose des analyses approfondies et des formats courts pour d\u00e9velopper votre expertise en r\u00e9f\u00e9rencement payant.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-152z8kh-62f827c88aba2ce45ef9a30c944f1427 av_one_fifth  avia-builder-el-84  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8\">\n.av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-85  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8'><div class='av-tab-section-tab-title-container avia-tab-title-padding-none' role='tablist'><a href='#webinars' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-lkixskzg-7c7358b4f04c1da876aa9551e08e064e av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/05\/webinars-icon.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>WEBINARS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#shorts' data-av-tab-section-title='2' class='av-section-tab-title  av-lkixsvpd-b62fbea2b2d095846016b5c79f0634d5 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/05\/shorts-icon.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>SHORTS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#blog' data-av-tab-section-title='3' class='av-section-tab-title  av-m4j47yjn-19bbc7f22a51c9ab4564446dd68b88b1 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-3'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/07\/blog-icon.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>BLOG<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><\/div><div class='avia-slideshow-arrows av-tabsection-arrow' ><a href='#prev' class='prev-slide av_prev_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide av_next_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:300vw; left:0%;'><span class=\"av_prev_tab_section av_tab_navigation\"><\/span><span class=\"av_next_tab_section av_tab_navigation\"><\/span>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixskzg-7c7358b4f04c1da876aa9551e08e064e\">\n.av-layout-tab.av-lkixskzg-7c7358b4f04c1da876aa9551e08e064e{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-lkixskzg-7c7358b4f04c1da876aa9551e08e064e{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-lkixskzg-7c7358b4f04c1da876aa9551e08e064e .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-1' class='av-layout-tab av-lkixskzg-7c7358b4f04c1da876aa9551e08e064e av-animation-delay-container  avia-builder-el-86  el_before_av_tab_sub_section  avia-builder-el-first  av-active-tab-content __av_init_open ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"1\" data-tab-section-id=\"webinars\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kjeyjl-55816483e9b1955e0ac12efb5b1a0909\">\n.flex_column.av-1kjeyjl-55816483e9b1955e0ac12efb5b1a0909{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-1kjeyjl-55816483e9b1955e0ac12efb5b1a0909 av_one_third  avia-builder-el-87  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><div  class='avia-video av-lkj2u6gc-67cab49ac4e8d86153cc9b42dfe818a8 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/zBlPj0Yl7_4'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"How Marketers are Spending Their Money in 2023\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/zBlPj0Yl7_4?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11te6c7-edb6af9a26a4945c816bdc212dbd04d3\">\n.flex_column.av-11te6c7-edb6af9a26a4945c816bdc212dbd04d3{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-11te6c7-edb6af9a26a4945c816bdc212dbd04d3 av_one_third  avia-builder-el-89  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><div  class='avia-video av-w4chlj-785a9e2272bde8b492cc1636108d4a26 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/Lytl87IWCtA?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Building Your Ecommerce Empire: Lessons from Successful Online Retailers\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/Lytl87IWCtA?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zzlq8x-2b50933e358014d035245161d45a1869\">\n.flex_column.av-zzlq8x-2b50933e358014d035245161d45a1869{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-zzlq8x-2b50933e358014d035245161d45a1869 av_one_third  avia-builder-el-91  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><div  class='avia-video av-2i13ep-286b41227e19a561e5e8602405d73a98 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url=' https:\/\/youtube.com\/live\/0962qL0RYFs?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"E-commerce Intelligence: Leveraging 7 Must-Have GA4 Custom Reports\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/0962qL0RYFs?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-83kboh-79c2fb3d50439aa493dff45697d5239e\">\n.flex_column.av-83kboh-79c2fb3d50439aa493dff45697d5239e{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-83kboh-79c2fb3d50439aa493dff45697d5239e av_one_third  avia-builder-el-93  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><div  class='avia-video av-nnii4h-a98290bc16262455a1ec07b683fa6d6c avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/9VcuHR6rkFw?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Paid Media Fast Forward: The Future of Paid Strategies in the AI Revolution\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/9VcuHR6rkFw?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3pulj5-da389880319cde9d8cb86b091b443c7e\">\n.flex_column.av-3pulj5-da389880319cde9d8cb86b091b443c7e{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-3pulj5-da389880319cde9d8cb86b091b443c7e av_one_third  avia-builder-el-95  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-wrkcg1-39e43d6139f53e520ab8e1592544e239 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/tECC-9NT2xg?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Black Friday 23&amp;apos; Journey: Episode Four - Getting Your Paid Media Marketing Ready\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/tECC-9NT2xg?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-43wfep-477ad41574db7a7cb21f17b3250e97b2\">\n.flex_column.av-43wfep-477ad41574db7a7cb21f17b3250e97b2{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-43wfep-477ad41574db7a7cb21f17b3250e97b2 av_one_third  avia-builder-el-97  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-1r9siwx-a2586959b7055eb242b41015a8e0bac1 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/6FCaW-w_9sE?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"2024 SEO &amp; Paid Media Blueprint:\u200b Eliminate Blind Spots for a Game-Changing Marketing Year\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/6FCaW-w_9sE?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kzaap-8f48e58566b6c6a4dc5ac9148ee9568d\">\n.flex_column.av-35kzaap-8f48e58566b6c6a4dc5ac9148ee9568d{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-35kzaap-8f48e58566b6c6a4dc5ac9148ee9568d av_one_third  avia-builder-el-99  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><div  class='avia-video av-ir3rkx-952683d10647fb492caf05da794b8848 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/PLiPcCryYPg?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Ready, Set, GA4: How To Simplify Your Move to GA4\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/PLiPcCryYPg?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12dxkyp-35972903c4d519c08eddf2aa23646a8e\">\n.flex_column.av-12dxkyp-35972903c4d519c08eddf2aa23646a8e{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-12dxkyp-35972903c4d519c08eddf2aa23646a8e av_one_third  avia-builder-el-101  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-ud228x-6290a07156d291f2e17404014568e089 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/qnyKZPaw2W0?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Black Friday 23&amp;apos; Journey: Episode One - Getting Your SEO Ready\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/qnyKZPaw2W0?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2k7kt8h-356de9f71aff816b322ddafc836b2d83\">\n.flex_column.av-2k7kt8h-356de9f71aff816b322ddafc836b2d83{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-2k7kt8h-356de9f71aff816b322ddafc836b2d83 av_one_third  avia-builder-el-103  el_after_av_one_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><div  class='avia-video av-lkix9qno-fa38f1077ebcfc75d3e6ad6a2bd6bdd2 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/xS_hjswG5y0'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Search Engine Rewind: What we Learned in &amp;apos;22 and Where Search is Going in &amp;apos;23\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/xS_hjswG5y0?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixsvpd-b62fbea2b2d095846016b5c79f0634d5\">\n.av-layout-tab.av-lkixsvpd-b62fbea2b2d095846016b5c79f0634d5{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-lkixsvpd-b62fbea2b2d095846016b5c79f0634d5{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-lkixsvpd-b62fbea2b2d095846016b5c79f0634d5 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-2' class='av-layout-tab av-lkixsvpd-b62fbea2b2d095846016b5c79f0634d5 av-animation-delay-container  avia-builder-el-105  el_after_av_tab_sub_section  el_before_av_tab_sub_section  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"2\" data-tab-section-id=\"shorts\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ggpr35-695306fa4478139e591374ac9d55b530\">\n.flex_column.av-1ggpr35-695306fa4478139e591374ac9d55b530{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-1ggpr35-695306fa4478139e591374ac9d55b530 av_one_third  avia-builder-el-106  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkj141iv-41e6ef5f9cc25ef4856b874188da9b89\">\n#top .hr.av-lkj141iv-41e6ef5f9cc25ef4856b874188da9b89{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-lkj141iv-41e6ef5f9cc25ef4856b874188da9b89 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkj141iv-41e6ef5f9cc25ef4856b874188da9b89 hr-custom  avia-builder-el-108  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zieav5-ffa9003304b91fa0b903f3e4abf6bbd1\">\n.flex_column.av-zieav5-ffa9003304b91fa0b903f3e4abf6bbd1{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-zieav5-ffa9003304b91fa0b903f3e4abf6bbd1 av_one_third  avia-builder-el-110  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978\">\n#top .hr.av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978 hr-custom  avia-builder-el-112  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25ck81-779598c512ae8ed04d507b20452d490f\">\n.flex_column.av-25ck81-779598c512ae8ed04d507b20452d490f{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-25ck81-779598c512ae8ed04d507b20452d490f av_one_third  avia-builder-el-114  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ayrep-35884e4ee09329114f1950cb9db84f08\">\n#top .hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-3ayrep-35884e4ee09329114f1950cb9db84f08 hr-custom  avia-builder-el-116  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4j47yjn-19bbc7f22a51c9ab4564446dd68b88b1\">\n.av-layout-tab.av-m4j47yjn-19bbc7f22a51c9ab4564446dd68b88b1{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-m4j47yjn-19bbc7f22a51c9ab4564446dd68b88b1{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-m4j47yjn-19bbc7f22a51c9ab4564446dd68b88b1 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-3' class='av-layout-tab av-m4j47yjn-19bbc7f22a51c9ab4564446dd68b88b1 av-animation-delay-container  avia-builder-el-118  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"3\" data-tab-section-id=\"blog\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-31sn2l9-08d3ce3dda03961cd40f6130959884ac\">\n.avia-section.av-31sn2l9-08d3ce3dda03961cd40f6130959884ac{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-31sn2l9-08d3ce3dda03961cd40f6130959884ac main_color avia-section-large avia-no-border-styling  avia-builder-el-120  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17573'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2ifzrnh-ee6ecea7b1a002413db388525e95565f av_four_fifth  avia-builder-el-121  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23m28cd-f6d1ba3f0772bf380298d54c97079e84\">\n#top .av_textblock_section.av-23m28cd-f6d1ba3f0772bf380298d54c97079e84 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-23m28cd-f6d1ba3f0772bf380298d54c97079e84 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&rsquo;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md9k3vlv-271a6a75d9e7fb5923bfbdf61d0b6986\">\n#top .av-special-heading.av-md9k3vlv-271a6a75d9e7fb5923bfbdf61d0b6986{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-md9k3vlv-271a6a75d9e7fb5923bfbdf61d0b6986 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-md9k3vlv-271a6a75d9e7fb5923bfbdf61d0b6986 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-md9k3vlv-271a6a75d9e7fb5923bfbdf61d0b6986 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-md9k3vlv-271a6a75d9e7fb5923bfbdf61d0b6986 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-md9k3vlv-271a6a75d9e7fb5923bfbdf61d0b6986 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-md9k3vlv-271a6a75d9e7fb5923bfbdf61d0b6986 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-md9k3vlv-271a6a75d9e7fb5923bfbdf61d0b6986 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-123  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Questions fr\u00e9quentes sur notre approche SEA et nos expertises.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1iiwevx-3f00e6198ad8d3cf02352203aa0823ab\">\n#top .hr.av-1iiwevx-3f00e6198ad8d3cf02352203aa0823ab{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1iiwevx-3f00e6198ad8d3cf02352203aa0823ab .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1iiwevx-3f00e6198ad8d3cf02352203aa0823ab hr-custom  avia-builder-el-124  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1adk54t-a7ba2e54de35e4851f532f47fe7cb6ce\">\n#top .hr.hr-invisible.av-1adk54t-a7ba2e54de35e4851f532f47fe7cb6ce{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1adk54t-a7ba2e54de35e4851f532f47fe7cb6ce hr-invisible  avia-builder-el-125  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md9k9sqj-4b076e247ee137fa4297b5cd292bfeee\">\n#top .togglecontainer.av-md9k9sqj-4b076e247ee137fa4297b5cd292bfeee h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md9k9sqj-4b076e247ee137fa4297b5cd292bfeee h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md9k9sqj-4b076e247ee137fa4297b5cd292bfeee h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md9k9sqj-4b076e247ee137fa4297b5cd292bfeee h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md9k9sqj-4b076e247ee137fa4297b5cd292bfeee p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md9k9sqj-4b076e247ee137fa4297b5cd292bfeee h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md9k9sqj-4b076e247ee137fa4297b5cd292bfeee h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md9k9sqj-4b076e247ee137fa4297b5cd292bfeee .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md9k9sqj-4b076e247ee137fa4297b5cd292bfeee av-elegant-toggle  avia-builder-el-126  el_after_av_hr  el_before_av_hr  toggle_close_all'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/FAQPage\" >\n<section class='av_toggle_section av-md9k5osm-a5d544a7328915afbf1b8273cfc7c898'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>Comment alignez-vous le SEA sur nos objectifs business d\u00e8s le d\u00e9part ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nous d\u00e9finissons avec vous des objectifs de performance li\u00e9s aux ventes, aux leads qualifi\u00e9s ou \u00e0 l\u2019acquisition d\u2019utilisateurs. D\u00e8s le d\u00e9part, nous structurons les campagnes et les strat\u00e9gies d\u2019ench\u00e8res en fonction de ces objectifs. Nous mettons \u00e9galement en place des cadres de mesure et un suivi de l\u2019attribution pour garantir des r\u00e9sultats transparents et align\u00e9s sur vos KPI.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9k6y3a-8698384422be59b2ec14502ca4315a57'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>Comment ciblez-vous efficacement les audiences \u00e0 forte intention sur les plateformes de recherche ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nous menons une recherche approfondie des mots-cl\u00e9s utilis\u00e9s par vos clients sur Google, Bing, YouTube et les App Stores. Nous les organisons en groupes d\u2019annonces cibl\u00e9s, cr\u00e9ons des messages percutants et optimisons les landing pages pour convertir. Cette approche g\u00e9n\u00e8re un trafic qualifi\u00e9 tout en limitant les d\u00e9penses inutiles.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9k80bi-c56d6f1c45181a110c62a524bd948a50'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-9' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-9'>Comment adaptez-vous les campagnes pour maximiser l\u2019impact du budget ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-9' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nous suivons en continu les signaux de performance et ajustons les campagnes en temps r\u00e9el : r\u00e9allocation du budget vers les mots-cl\u00e9s les plus performants, affinage du ciblage et optimisation des ench\u00e8res. Nous utilisons \u00e9galement Performance Max et la segmentation des audiences pour rester agiles face aux \u00e9volutions des comportements et du march\u00e9.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9k8x24-ae433cfe4f0c935cf8ddbaddccb74af6'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-10' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-10'>Comment garantissez-vous une communication SEA coh\u00e9rente et performante sur tous les canaux ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-10' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nous int\u00e9grons les insights d\u2019audience \u00e0 chaque \u00e9tape de la cr\u00e9ation. Des annonces Search aux campagnes YouTube, nous adaptons les visuels et les messages \u00e0 chaque plateforme et audience. Nous testons r\u00e9guli\u00e8rement les titres, CTA et cr\u00e9ations afin de pr\u00e9server la coh\u00e9rence de votre marque tout en optimisant les performances.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iwl065-057d7f32ecc49949916f91cb4abfcbcd\">\n#top .hr.av-iwl065-057d7f32ecc49949916f91cb4abfcbcd{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-iwl065-057d7f32ecc49949916f91cb4abfcbcd .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-iwl065-057d7f32ecc49949916f91cb4abfcbcd hr-custom  avia-builder-el-127  el_after_av_toggle_container  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079\">\n.avia-section.av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='npd-footer'  class='avia-section av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079 main_color avia-section-large avia-no-border-styling  avia-builder-el-128  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17573'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-cokix-1cb7a0bb4d1981886bdd8598edf1f2cc av_one_full  avia-builder-el-129  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc\">\n#top .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-130  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Pr\u00eat \u00e0 acc\u00e9l\u00e9rer votre croissance ? <a style=\"text-decoration: underline;\" href=\"#modal\">Parlons-en !<\/a><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce \u00e0 une combinaison strat\u00e9gique de structure de compte, d\u2019ench\u00e8res, de cr\u00e9ation publicitaire et de tests, nous aidons les marques \u00e0 se d\u00e9marquer et \u00e0 g\u00e9n\u00e9rer un trafic qualifi\u00e9 \u00e0 chaque \u00e9tape du parcours. En savoir plus !<\/p>\n","protected":false},"author":4,"featured_media":17574,"parent":17280,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-17573","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gie SEA et services d\u2019agence. NP Digital France<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 une combinaison strat\u00e9gique de structure de compte, d\u2019ench\u00e8res, de cr\u00e9ation publicitaire et de tests, nous aidons les marques \u00e0 se d\u00e9marquer et \u00e0 g\u00e9n\u00e9rer un trafic qualifi\u00e9 \u00e0 chaque \u00e9tape du parcours. En savoir plus !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/npdigital.com\/fr\/solutions\/sea-referencement-payant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie SEA et services d\u2019agence. NP Digital France\" \/>\n<meta property=\"og:description\" content=\"Gr\u00e2ce \u00e0 une combinaison strat\u00e9gique de structure de compte, d\u2019ench\u00e8res, de cr\u00e9ation publicitaire et de tests, nous aidons les marques \u00e0 se d\u00e9marquer et \u00e0 g\u00e9n\u00e9rer un trafic qualifi\u00e9 \u00e0 chaque \u00e9tape du parcours. En savoir plus !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/npdigital.com\/fr\/solutions\/sea-referencement-payant\/\" \/>\n<meta property=\"og:site_name\" content=\"NPD FR\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-12T00:36:48+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"NP Digital&#039;s Work and Client Results: See what we can do for you.\" \/>\n<meta name=\"twitter:description\" content=\"Companies hire us because of the results we provide. We connect brands to their customers across all digital touch-points with targeted, highly relevant and personalized experiences. We\u2019re audience led, and data-informed.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2022\/01\/NP-Digital-Images-Share-04-Work.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/solutions\\\/sea-referencement-payant\\\/\",\"url\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/solutions\\\/sea-referencement-payant\\\/\",\"name\":\"Strat\u00e9gie SEA et services d\u2019agence. NP Digital France\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/solutions\\\/sea-referencement-payant\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/solutions\\\/sea-referencement-payant\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/22\\\/2026\\\/08\\\/paid-search-preview.jpg\",\"datePublished\":\"2024-03-28T21:21:06+00:00\",\"dateModified\":\"2026-08-12T00:36:48+00:00\",\"description\":\"Gr\u00e2ce \u00e0 une combinaison strat\u00e9gique de structure de compte, d\u2019ench\u00e8res, de cr\u00e9ation publicitaire et de tests, nous aidons les marques \u00e0 se d\u00e9marquer et \u00e0 g\u00e9n\u00e9rer un trafic qualifi\u00e9 \u00e0 chaque \u00e9tape du parcours. En savoir plus !\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/solutions\\\/sea-referencement-payant\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/npdigital.com\\\/fr\\\/solutions\\\/sea-referencement-payant\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/solutions\\\/sea-referencement-payant\\\/#primaryimage\",\"url\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/22\\\/2026\\\/08\\\/paid-search-preview.jpg\",\"contentUrl\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/22\\\/2026\\\/08\\\/paid-search-preview.jpg\",\"width\":541,\"height\":541},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/solutions\\\/sea-referencement-payant\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solutions\",\"item\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/solutions\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Paid Search\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/\",\"name\":\"NPD FR\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strat\u00e9gie SEA et services d\u2019agence. NP Digital France","description":"Gr\u00e2ce \u00e0 une combinaison strat\u00e9gique de structure de compte, d\u2019ench\u00e8res, de cr\u00e9ation publicitaire et de tests, nous aidons les marques \u00e0 se d\u00e9marquer et \u00e0 g\u00e9n\u00e9rer un trafic qualifi\u00e9 \u00e0 chaque \u00e9tape du parcours. En savoir plus !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/npdigital.com\/fr\/solutions\/sea-referencement-payant\/","og_locale":"fr_FR","og_type":"article","og_title":"Strat\u00e9gie SEA et services d\u2019agence. NP Digital France","og_description":"Gr\u00e2ce \u00e0 une combinaison strat\u00e9gique de structure de compte, d\u2019ench\u00e8res, de cr\u00e9ation publicitaire et de tests, nous aidons les marques \u00e0 se d\u00e9marquer et \u00e0 g\u00e9n\u00e9rer un trafic qualifi\u00e9 \u00e0 chaque \u00e9tape du parcours. En savoir plus !","og_url":"https:\/\/npdigital.com\/fr\/solutions\/sea-referencement-payant\/","og_site_name":"NPD FR","article_modified_time":"2026-08-12T00:36:48+00:00","twitter_card":"summary_large_image","twitter_title":"NP Digital's Work and Client Results: See what we can do for you.","twitter_description":"Companies hire us because of the results we provide. We connect brands to their customers across all digital touch-points with targeted, highly relevant and personalized experiences. We\u2019re audience led, and data-informed.","twitter_image":"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2022\/01\/NP-Digital-Images-Share-04-Work.jpg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","ItemPage"],"@id":"https:\/\/npdigital.com\/fr\/solutions\/sea-referencement-payant\/","url":"https:\/\/npdigital.com\/fr\/solutions\/sea-referencement-payant\/","name":"Strat\u00e9gie SEA et services d\u2019agence. NP Digital France","isPartOf":{"@id":"https:\/\/npdigital.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/npdigital.com\/fr\/solutions\/sea-referencement-payant\/#primaryimage"},"image":{"@id":"https:\/\/npdigital.com\/fr\/solutions\/sea-referencement-payant\/#primaryimage"},"thumbnailUrl":"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2026\/08\/paid-search-preview.jpg","datePublished":"2024-03-28T21:21:06+00:00","dateModified":"2026-08-12T00:36:48+00:00","description":"Gr\u00e2ce \u00e0 une combinaison strat\u00e9gique de structure de compte, d\u2019ench\u00e8res, de cr\u00e9ation publicitaire et de tests, nous aidons les marques \u00e0 se d\u00e9marquer et \u00e0 g\u00e9n\u00e9rer un trafic qualifi\u00e9 \u00e0 chaque \u00e9tape du parcours. En savoir plus !","breadcrumb":{"@id":"https:\/\/npdigital.com\/fr\/solutions\/sea-referencement-payant\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/npdigital.com\/fr\/solutions\/sea-referencement-payant\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/npdigital.com\/fr\/solutions\/sea-referencement-payant\/#primaryimage","url":"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2026\/08\/paid-search-preview.jpg","contentUrl":"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2026\/08\/paid-search-preview.jpg","width":541,"height":541},{"@type":"BreadcrumbList","@id":"https:\/\/npdigital.com\/fr\/solutions\/sea-referencement-payant\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/npdigital.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Solutions","item":"https:\/\/npdigital.com\/fr\/solutions\/"},{"@type":"ListItem","position":3,"name":"Paid Search"}]},{"@type":"WebSite","@id":"https:\/\/npdigital.com\/fr\/#website","url":"https:\/\/npdigital.com\/fr\/","name":"NPD FR","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/npdigital.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/pages\/17573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/comments?post=17573"}],"version-history":[{"count":5,"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/pages\/17573\/revisions"}],"predecessor-version":[{"id":17586,"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/pages\/17573\/revisions\/17586"}],"up":[{"embeddable":true,"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/pages\/17280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/media\/17574"}],"wp:attachment":[{"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=17573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}