{"id":17636,"date":"2024-03-20T21:23:41","date_gmt":"2024-03-21T04:23:41","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=18717"},"modified":"2026-08-13T00:25:27","modified_gmt":"2026-08-12T22:25:27","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/npdigital.com\/fr\/solutions\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-9c0481c84839495d233561b1ccdebe6a\">\n.avia-section.av-g71os75-9c0481c84839495d233561b1ccdebe6a .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/Firefly-content-marketing-on-search-engines-and-social-media-platforms-47205-scaled.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-9c0481c84839495d233561b1ccdebe6a .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-g71os75-9c0481c84839495d233561b1ccdebe6a main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-small-hide av-mini-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17636'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-feuvfkx-ce4db5d53659684d6491693538828849 sc-av_three_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-feuvfkx-ce4db5d53659684d6491693538828849\">\n.flex_column.av-feuvfkx-ce4db5d53659684d6491693538828849{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-feuvfkx-ce4db5d53659684d6491693538828849 av_three_fifth  avia-builder-el-1  el_before_av_two_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luc26k86-4df20afbad067e0833ba7637b3632253\">\n#top .hr.hr-invisible.av-luc26k86-4df20afbad067e0833ba7637b3632253{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-luc26k86-4df20afbad067e0833ba7637b3632253 hr-invisible  avia-builder-el-2  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz98qpa-9ca2627c4041f3bea5af7f0e79089b6a\">\n.avia-image-container.av-ltz98qpa-9ca2627c4041f3bea5af7f0e79089b6a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ltz98qpa-9ca2627c4041f3bea5af7f0e79089b6a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ltz98qpa-9ca2627c4041f3bea5af7f0e79089b6a av-styling- avia-align-left  avia-builder-el-3  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17625 avia-img-lazy-loading-not-17625 avia_image ' src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ContentMarketing_Reverse-1-1-60x60.png\" alt='' title='ContentMarketing_Reverse (1)'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ContentMarketing_Reverse-1-1-60x60.png 60w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ContentMarketing_Reverse-1-1-300x300.png 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ContentMarketing_Reverse-1-1-36x36.png 36w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ContentMarketing_Reverse-1-1-180x180.png 180w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ContentMarketing_Reverse-1-1.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz9bdvn-b4af01d25b2e8debce44f69cd8484c1d\">\n#top .hr.hr-invisible.av-ltz9bdvn-b4af01d25b2e8debce44f69cd8484c1d{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-ltz9bdvn-b4af01d25b2e8debce44f69cd8484c1d hr-invisible  avia-builder-el-4  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7oxf8-3a6491bc8046a5a58501b2a49126223a\">\n#top .av-special-heading.av-ltz7oxf8-3a6491bc8046a5a58501b2a49126223a{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-ltz7oxf8-3a6491bc8046a5a58501b2a49126223a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ltz7oxf8-3a6491bc8046a5a58501b2a49126223a .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-ltz7oxf8-3a6491bc8046a5a58501b2a49126223a .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ltz7oxf8-3a6491bc8046a5a58501b2a49126223a .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-3a6491bc8046a5a58501b2a49126223a .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-3a6491bc8046a5a58501b2a49126223a .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ltz7oxf8-3a6491bc8046a5a58501b2a49126223a av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Agence de Content Marketing<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Un contenu de qualit\u00e9 est essentiel pour raconter votre histoire et capter l\u2019attention de vos clients. Gr\u00e2ce \u00e0 nos technologies propri\u00e9taires, nous cr\u00e9ons des contenus strat\u00e9giques qui r\u00e9pondent aux intentions des utilisateurs. Notre objectif : les aider, pas leur vendre.<\/p>\n<p>Nous d\u00e9veloppons des strat\u00e9gies de contenu qui attirent, inspirent et renforcent la confiance de vos audiences, tout en r\u00e9pondant aux attentes des moteurs de recherche et des plateformes d\u2019IA, aux moments et sur les canaux qui comptent le plus.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;right_left&quot;,&quot;parallax_speed&quot;:&quot;4&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-jzkw65-7c35d842cf7e468715a156f0fb7d315d&quot;}\"    ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz6zrvs-d1d08c4892052a9989afa0a3155af683\">\n.av-icon-circles-container.av-ltz6zrvs-d1d08c4892052a9989afa0a3155af683 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-ltz6zrvs-d1d08c4892052a9989afa0a3155af683 .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-ltz6zrvs-d1d08c4892052a9989afa0a3155af683 .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-ltz6zrvs-d1d08c4892052a9989afa0a3155af683.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-ltz6zrvs-d1d08c4892052a9989afa0a3155af683 .avia-icon-circles-icon-2{\ntransform:translate(-216px,125px);\nleft:93%;\ntop:25%;\n}\n.av-icon-circles-container.av-ltz6zrvs-d1d08c4892052a9989afa0a3155af683.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-d1d08c4892052a9989afa0a3155af683 .avia-icon-circles-icon-3{\ntransform:translate(-216px,-124px);\nleft:93%;\ntop:74%;\n}\n.av-icon-circles-container.av-ltz6zrvs-d1d08c4892052a9989afa0a3155af683.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-ltz6zrvs-d1d08c4892052a9989afa0a3155af683 .avia-icon-circles-icon-4{\ntransform:translate(0px,-250px);\nleft:50%;\ntop:100%;\n}\n.av-icon-circles-container.av-ltz6zrvs-d1d08c4892052a9989afa0a3155af683.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-ltz6zrvs-d1d08c4892052a9989afa0a3155af683 .avia-icon-circles-icon-5{\ntransform:translate(216px,-125px);\nleft:6%;\ntop:75%;\n}\n.av-icon-circles-container.av-ltz6zrvs-d1d08c4892052a9989afa0a3155af683.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-ltz6zrvs-d1d08c4892052a9989afa0a3155af683 .avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-ltz6zrvs-d1d08c4892052a9989afa0a3155af683.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-d1d08c4892052a9989afa0a3155af683.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-ltz6zrvs-d1d08c4892052a9989afa0a3155af683 avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/persona-shopper-1-1030x1030.png' alt='' title='persona-shopper'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-6mqtzbx-6447d3bfb0cf3ab466c6d6e62eeacce5 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue8db' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-6mqtzbx-6447d3bfb0cf3ab466c6d6e62eeacce5 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">R\u00e9sultats<\/div><div class=\"icon-description\"><p>Le Content Marketing est plus efficace lorsqu\u2019il r\u00e9pond \u00e0 un objectif business clair. Qu\u2019il s\u2019agisse de g\u00e9n\u00e9rer des leads ou des ventes, chaque contenu est con\u00e7u pour engager votre audience et la guider vers l\u2019action. Des objectifs mesurables permettent ensuite d\u2019\u00e9valuer les r\u00e9sultats, d\u2019affiner la strat\u00e9gie et de d\u00e9montrer la valeur de vos actions marketing.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-67c8pbx-436c9adcc1c50d66ea1ec66a6b83b2ea iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue869' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-67c8pbx-436c9adcc1c50d66ea1ec66a6b83b2ea avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Distribution<\/div><div class=\"icon-description\"><p>M\u00eame le meilleur contenu peut passer inaper\u00e7u sans une strat\u00e9gie de distribution efficace. Nous s\u00e9lectionnons les bons canaux pour toucher votre audience au bon moment et maximiser la visibilit\u00e9. Cette approche cibl\u00e9e stimule l\u2019engagement, d\u00e9veloppe la notori\u00e9t\u00e9 et g\u00e9n\u00e8re les r\u00e9sultats attendus.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-c19ea1ee80b46eb2ed68dc3976654719 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-c19ea1ee80b46eb2ed68dc3976654719 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Audience<\/div><div class=\"icon-description\"><p>Notre approche du Content Marketing repose sur une compr\u00e9hension fine de vos audiences. Nous exploitons des insights approfondis pour cr\u00e9er des personas qui d\u00e9finissent qui sont vos clients et ce dont ils ont besoin. Nous associons ensuite ces profils \u00e0 des parcours clients qui refl\u00e8tent leur processus de d\u00e9cision jusqu\u2019\u00e0 l\u2019achat.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4-432901a36d99e8a9882323dcfceeec05 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue864' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4-432901a36d99e8a9882323dcfceeec05 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Id\u00e9ation<\/div><div class=\"icon-description\"><p>L\u2019id\u00e9ation est essentielle \u00e0 une strat\u00e9gie de Content Marketing performante. Sans nouvelles id\u00e9es pertinentes et engageantes, vos contenus peuvent vite perdre l\u2019int\u00e9r\u00eat de votre audience. Une id\u00e9ation efficace va au-del\u00e0 du brainstorming : elle combine les besoins de vos audiences, vos objectifs business et les tendances de votre secteur.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-3-340aa336310d91a39d3876b34e4b8cca iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-3-340aa336310d91a39d3876b34e4b8cca avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Cr\u00e9ation<\/div><div class=\"icon-description\"><p>Le succ\u00e8s en ligne repose sur des contenus vari\u00e9s et compl\u00e9mentaires. Les contenus web posent les bases, les articles de blog engagent et renforcent votre expertise, tandis que les infographies rendent les donn\u00e9es complexes accessibles. Des guides approfondis renforcent votre autorit\u00e9, apportent des solutions utiles et contribuent \u00e0 attirer et convertir vos prospects.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-d621145db4e5b1b02b7be98d3ec8a7c9 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-d621145db4e5b1b02b7be98d3ec8a7c9 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Amplification<\/div><div class=\"icon-description\"><p>Promouvoir vos contenus via le Paid Media est essentiel pour maximiser leur port\u00e9e et leur impact. Chaque audience privil\u00e9gie des canaux et des usages diff\u00e9rents. En adaptant pr\u00e9cis\u00e9ment la strat\u00e9gie de promotion \u00e0 ces comportements, nous diffusons vos contenus aupr\u00e8s des audiences les plus r\u00e9ceptives.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907ohtw-e95ee1b97e4ca9de23d00a9c61bddbf9\">\n.avia-section.av-m907ohtw-e95ee1b97e4ca9de23d00a9c61bddbf9 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/Firefly-content-marketing-on-search-engines-and-social-media-platforms-47205-scaled.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m907ohtw-e95ee1b97e4ca9de23d00a9c61bddbf9 .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m907ohtw-e95ee1b97e4ca9de23d00a9c61bddbf9 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17636'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5g9wtul-c7991a7483e09ec6b3505bd3b57a070f sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5g9wtul-c7991a7483e09ec6b3505bd3b57a070f\">\n.flex_column.av-5g9wtul-c7991a7483e09ec6b3505bd3b57a070f{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-5g9wtul-c7991a7483e09ec6b3505bd3b57a070f av_one_full  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4uycsrh-1f51e28b46c72cf747a88df9164c590d\">\n#top .hr.hr-invisible.av-4uycsrh-1f51e28b46c72cf747a88df9164c590d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4uycsrh-1f51e28b46c72cf747a88df9164c590d hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907orm8-14e32d7397f35770aec9884d928a35f3\">\n.avia-image-container.av-m907orm8-14e32d7397f35770aec9884d928a35f3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m907orm8-14e32d7397f35770aec9884d928a35f3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m907orm8-14e32d7397f35770aec9884d928a35f3 av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17625 avia-img-lazy-loading-not-17625 avia_image ' src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ContentMarketing_Reverse-1-1-60x60.png\" alt='' title='ContentMarketing_Reverse (1)'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ContentMarketing_Reverse-1-1-60x60.png 60w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ContentMarketing_Reverse-1-1-300x300.png 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ContentMarketing_Reverse-1-1-36x36.png 36w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ContentMarketing_Reverse-1-1-180x180.png 180w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/ContentMarketing_Reverse-1-1.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4jiw4l9-bac1d134d916dd816d5abb1d73f37791\">\n#top .hr.hr-invisible.av-4jiw4l9-bac1d134d916dd816d5abb1d73f37791{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-4jiw4l9-bac1d134d916dd816d5abb1d73f37791 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907ows9-fab3af4eef961efcc5fd0b63ebf540ea\">\n#top .av-special-heading.av-m907ows9-fab3af4eef961efcc5fd0b63ebf540ea{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-m907ows9-fab3af4eef961efcc5fd0b63ebf540ea .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m907ows9-fab3af4eef961efcc5fd0b63ebf540ea .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-m907ows9-fab3af4eef961efcc5fd0b63ebf540ea .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m907ows9-fab3af4eef961efcc5fd0b63ebf540ea .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m907ows9-fab3af4eef961efcc5fd0b63ebf540ea .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m907ows9-fab3af4eef961efcc5fd0b63ebf540ea .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m907ows9-fab3af4eef961efcc5fd0b63ebf540ea av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Agence de Content Marketing<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907p1o3-440bba0fd59edbe101d35ab60f04408b\">\n#top .hr.hr-invisible.av-m907p1o3-440bba0fd59edbe101d35ab60f04408b{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m907p1o3-440bba0fd59edbe101d35ab60f04408b hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907pe9q-6f55ec771e7de226e36abd60ea17277f\">\n#top .av_textblock_section.av-m907pe9q-6f55ec771e7de226e36abd60ea17277f .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m907pe9q-6f55ec771e7de226e36abd60ea17277f .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m907pe9q-6f55ec771e7de226e36abd60ea17277f .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m907pe9q-6f55ec771e7de226e36abd60ea17277f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\">Un contenu de qualit\u00e9 est essentiel pour raconter votre histoire et capter l\u2019attention de vos clients. Gr\u00e2ce \u00e0 nos technologies propri\u00e9taires, nous cr\u00e9ons des contenus strat\u00e9giques qui r\u00e9pondent aux intentions des utilisateurs. Notre objectif : les aider, pas leur vendre.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90llb1k-9489b95f13a9bb5242bce9a5c4b80afc\">\n#top .hr.hr-invisible.av-m90llb1k-9489b95f13a9bb5242bce9a5c4b80afc{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90llb1k-9489b95f13a9bb5242bce9a5c4b80afc hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-3vct94t-5efe29ab8a34ce79fff5c14b2a1b1a12 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3dsgqp0-70ab79b423b1715d79738ed6e047483b\">\n.av-icon-circles-container.av-3dsgqp0-70ab79b423b1715d79738ed6e047483b .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-3dsgqp0-70ab79b423b1715d79738ed6e047483b .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-3dsgqp0-70ab79b423b1715d79738ed6e047483b .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-3dsgqp0-70ab79b423b1715d79738ed6e047483b.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-3dsgqp0-70ab79b423b1715d79738ed6e047483b .avia-icon-circles-icon-2{\ntransform:translate(-216px,125px);\nleft:93%;\ntop:25%;\n}\n.av-icon-circles-container.av-3dsgqp0-70ab79b423b1715d79738ed6e047483b.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-3dsgqp0-70ab79b423b1715d79738ed6e047483b .avia-icon-circles-icon-3{\ntransform:translate(-216px,-124px);\nleft:93%;\ntop:74%;\n}\n.av-icon-circles-container.av-3dsgqp0-70ab79b423b1715d79738ed6e047483b.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-3dsgqp0-70ab79b423b1715d79738ed6e047483b .avia-icon-circles-icon-4{\ntransform:translate(0px,-250px);\nleft:50%;\ntop:100%;\n}\n.av-icon-circles-container.av-3dsgqp0-70ab79b423b1715d79738ed6e047483b.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-3dsgqp0-70ab79b423b1715d79738ed6e047483b .avia-icon-circles-icon-5{\ntransform:translate(216px,-125px);\nleft:6%;\ntop:75%;\n}\n.av-icon-circles-container.av-3dsgqp0-70ab79b423b1715d79738ed6e047483b.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-3dsgqp0-70ab79b423b1715d79738ed6e047483b .avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-3dsgqp0-70ab79b423b1715d79738ed6e047483b.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-3dsgqp0-70ab79b423b1715d79738ed6e047483b.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-3dsgqp0-70ab79b423b1715d79738ed6e047483b avia_animate_when_visible  avia-builder-el-20  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/persona-shopper-1-1030x1030.png' alt='' title='persona-shopper'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-318a0qs-bb813c46ab86acfe66b2d7127e617fec iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue8db' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-318a0qs-bb813c46ab86acfe66b2d7127e617fec avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">R\u00e9sultats<\/div><div class=\"icon-description\"><p>Le Content Marketing est plus efficace lorsqu\u2019il r\u00e9pond \u00e0 un objectif business clair. Qu\u2019il s\u2019agisse de g\u00e9n\u00e9rer des leads ou des ventes, chaque contenu est con\u00e7u pour engager votre audience et la guider vers l\u2019action. Des objectifs mesurables permettent ensuite d\u2019\u00e9valuer les r\u00e9sultats, d\u2019affiner la strat\u00e9gie et de d\u00e9montrer la valeur de vos actions marketing.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2m4kz44-dd3b1e14e0dcc22b2c25a52201526943 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue869' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2m4kz44-dd3b1e14e0dcc22b2c25a52201526943 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Distribution<\/div><div class=\"icon-description\"><p>M\u00eame le meilleur contenu peut passer inaper\u00e7u sans une strat\u00e9gie de distribution efficace. Nous s\u00e9lectionnons les bons canaux pour toucher votre audience au bon moment et maximiser la visibilit\u00e9. Cette approche cibl\u00e9e stimule l\u2019engagement, d\u00e9veloppe la notori\u00e9t\u00e9 et g\u00e9n\u00e8re les r\u00e9sultats attendus.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2a7k0lg-94aabc99823429fa359ba08197b5b966 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2a7k0lg-94aabc99823429fa359ba08197b5b966 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Audience<\/div><div class=\"icon-description\"><p>Notre approche du Content Marketing repose sur une compr\u00e9hension fine de vos audiences. Nous exploitons des insights approfondis pour cr\u00e9er des personas qui d\u00e9finissent qui sont vos clients et ce dont ils ont besoin. Nous associons ensuite ces profils \u00e0 des parcours clients qui refl\u00e8tent leur processus de d\u00e9cision jusqu\u2019\u00e0 l\u2019achat.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1lqvmkk-59fd9c0550851f7f4e2c6a97cdc1df03 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue864' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1lqvmkk-59fd9c0550851f7f4e2c6a97cdc1df03 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Id\u00e9ation<\/div><div class=\"icon-description\"><p>L\u2019id\u00e9ation est essentielle \u00e0 une strat\u00e9gie de Content Marketing performante. Sans nouvelles id\u00e9es pertinentes et engageantes, vos contenus peuvent vite perdre l\u2019int\u00e9r\u00eat de votre audience. Une id\u00e9ation efficace va au-del\u00e0 du brainstorming : elle combine les besoins de vos audiences, vos objectifs business et les tendances de votre secteur.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-4n2lyc-4cf5c3fb7589d1a5de7ca8dc18fc6f7a iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-4n2lyc-4cf5c3fb7589d1a5de7ca8dc18fc6f7a avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Cr\u00e9ation<\/div><div class=\"icon-description\"><p>Le succ\u00e8s en ligne repose sur des contenus vari\u00e9s et compl\u00e9mentaires. Les contenus web posent les bases, les articles de blog engagent et renforcent votre expertise, tandis que les infographies rendent les donn\u00e9es complexes accessibles. Des guides approfondis renforcent votre autorit\u00e9, apportent des solutions utiles et contribuent \u00e0 attirer et convertir vos prospects.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-paa0ec-39cfabbd07ad17f970c54a6bf6524367 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-paa0ec-39cfabbd07ad17f970c54a6bf6524367 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Amplification<\/div><div class=\"icon-description\"><p>Promouvoir vos contenus via le Paid Media est essentiel pour maximiser leur port\u00e9e et leur impact. Chaque audience privil\u00e9gie des canaux et des usages diff\u00e9rents. En adaptant pr\u00e9cis\u00e9ment la strat\u00e9gie de promotion \u00e0 ces comportements, nous diffusons vos contenus aupr\u00e8s des audiences les plus r\u00e9ceptives.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-6948d72269425a604eecb70dc108e87d\">\n#top .avia-animated-number.av-lije2bai-6948d72269425a604eecb70dc108e87d .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-6948d72269425a604eecb70dc108e87d .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-6948d72269425a604eecb70dc108e87d av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"82\" data-start_from=\"0\">82<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>des professionnels du marketing dans le monde investissent activement dans le Content Marketing.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-108848a10d3ab2ed21cd6f43194cfdab\">\n#top .avia-animated-number.av-lije2nqk-108848a10d3ab2ed21cd6f43194cfdab .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-108848a10d3ab2ed21cd6f43194cfdab .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-108848a10d3ab2ed21cd6f43194cfdab av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"300\" data-start_from=\"0\">300<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Le Content Marketing g\u00e9n\u00e8re plus de 3 fois plus de leads que l\u2019outbound marketing.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-61617787a35cfb7265a3c0880624c379\">\n#top .avia-animated-number.av-lije2hy9-61617787a35cfb7265a3c0880624c379 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-61617787a35cfb7265a3c0880624c379 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-61617787a35cfb7265a3c0880624c379 av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"81\" data-start_from=\"0\">81<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>des professionnels du marketing consid\u00e8rent le contenu comme un pilier de leur strat\u00e9gie business.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tp2akh-8cc54213fd11877d4956d19848f31f5b\">\n#top .avia-animated-number.av-tp2akh-8cc54213fd11877d4956d19848f31f5b .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-tp2akh-8cc54213fd11877d4956d19848f31f5b .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-tp2akh-8cc54213fd11877d4956d19848f31f5b av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"41\" data-start_from=\"0\">41<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>des professionnels du marketing estiment que les cr\u00e9ations et contenus originaux les ont aid\u00e9s \u00e0 atteindre leurs objectifs marketing.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17636'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-ea73af78441ac2d0ace311815a2a443e\">\n#top .av_textblock_section.av-o7gkl9-ea73af78441ac2d0ace311815a2a443e .avia_textblock{\nfont-size:16px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-ea73af78441ac2d0ace311815a2a443e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>OPTIMISATION DU CONTENU<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-2cf03e342c73069ad043071d6ff0f986\">\n#top .av-special-heading.av-5uvt0hp-2cf03e342c73069ad043071d6ff0f986{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-2cf03e342c73069ad043071d6ff0f986 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-2cf03e342c73069ad043071d6ff0f986 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-2cf03e342c73069ad043071d6ff0f986 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-2cf03e342c73069ad043071d6ff0f986 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-2cf03e342c73069ad043071d6ff0f986 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-2cf03e342c73069ad043071d6ff0f986 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-2cf03e342c73069ad043071d6ff0f986 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Notre processus d\u2019optimisation des 6R maximise la valeur de vos contenus existants.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e\">\n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Vous avez d\u00e9j\u00e0 investi du temps et de l\u2019argent dans vos contenus. Mais m\u00eame les plus performants deviennent obsol\u00e8tes avec le temps. C\u2019est pourquoi nous avons d\u00e9velopp\u00e9 un processus \u00e9prouv\u00e9 et personnalisable pour augmenter la visibilit\u00e9 et le trafic de vos contenus existants.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-89b8cd4a7c7621f7e14c9373ae31d316 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-39r4urh-a1d560f41073bfc6bb85ebcdf27d70e9\">\n.avia-timeline-container.av-39r4urh-a1d560f41073bfc6bb85ebcdf27d70e9 .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-39r4urh-a1d560f41073bfc6bb85ebcdf27d70e9 .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-39r4urh-a1d560f41073bfc6bb85ebcdf27d70e9 .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-39r4urh-a1d560f41073bfc6bb85ebcdf27d70e9 .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-39r4urh-a1d560f41073bfc6bb85ebcdf27d70e9 .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-39r4urh-a1d560f41073bfc6bb85ebcdf27d70e9 av-slideshow-ui  avia-builder-el-37  avia-builder-el-no-sibling  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-2v1o2hp-5ad4f07ac98974f2ef703b9177860da8 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon'><span class='av-milestone-icon-inner milestone_inner'><span class='milestone_number'>1<\/span><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Reformater<\/h4><\/header><div class='av-milestone-content'><p>Rendez le contenu plus facile \u00e0 consulter en ajustant les titres, les espacements et\/ou en ajoutant des m\u00e9dias enrichis.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-2qmiwhp-8e4e89ce330e19ed9bb8bc2e1683c767 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon'><span class='av-milestone-icon-inner milestone_inner'><span class='milestone_number'>2<\/span><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>R\u00e9utiliser<\/h4><\/header><div class='av-milestone-content'><p>Adaptez vos contenus \u00e0 de nouveaux canaux en les d\u00e9clinant, en les rendant accessibles sans formulaire ou en les transformant en m\u00e9dias enrichis.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-25jpxzx-a07e4bacf3ebffc0b19257c009378ebf av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon'><span class='av-milestone-icon-inner milestone_inner'><span class='milestone_number'>3<\/span><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Actualiser<\/h4><\/header><div class='av-milestone-content'><p>Am\u00e9liorez vos positions et g\u00e9n\u00e9rez plus de trafic en optimisant les mots-cl\u00e9s offrant des gains rapides.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-1ikv525-a4d65d0cfdd5ff4f42c9efd00dbfb32b av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon'><span class='av-milestone-icon-inner milestone_inner'><span class='milestone_number'>4<\/span><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Rediriger<\/h4><\/header><div class='av-milestone-content'><p>Effectuez une redirection 301 vers une page actualis\u00e9e ou similaire traitant du m\u00eame sujet.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-12489i5-2f279a2c9506d44ac71a3bfe8acddfe9 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon'><span class='av-milestone-icon-inner milestone_inner'><span class='milestone_number'>5<\/span><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Retirer<\/h4><\/header><div class='av-milestone-content'><p>Les contenus sans trafic, positionnement ni backlinks peuvent \u00eatre supprim\u00e9s avec un statut 404\/410*.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-2m516l-1e32878207c228f28cf39f0ab31fa187 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon'><span class='av-milestone-icon-inner milestone_inner'><span class='milestone_number'>6<\/span><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Conserver<\/h4><\/header><div class='av-milestone-content'><p>Le contenu est performant et doit rester en l\u2019\u00e9tat. Ne le modifiez pas.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-38  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17636'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-3eddb3e512720acfdd927abc8dbeb020\">\n.flex_column.av-o6xa59-3eddb3e512720acfdd927abc8dbeb020{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-3eddb3e512720acfdd927abc8dbeb020 av_two_fifth  avia-builder-el-39  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-3eddb3e512720acfdd927abc8dbeb020&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-40  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0  slide-1 slide-odd'><a href=\"https:\/\/blog.adobe.com\/en\/publish\/2023\/11\/21\/ai-gingerbread-house-by-state\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Adobe<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Asset partageable, articles de blog.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17627 avia-img-lazy-loading-not-17627\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/adobe-gingerbread.jpg\" width=\"1200\" height=\"1600\" title='adobe-gingerbread' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/adobe-gingerbread.jpg 1200w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/adobe-gingerbread-225x300.jpg 225w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/adobe-gingerbread-773x1030.jpg 773w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/adobe-gingerbread-768x1024.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/adobe-gingerbread-1152x1536.jpg 1152w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/adobe-gingerbread-1125x1500.jpg 1125w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/adobe-gingerbread-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1  slide-2 slide-even'><a href=\"https:\/\/www.directv.com\/insider\/survey-reveals-every-states-guilty-pleasure-show\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >DIRECTV<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Enqu\u00eate personnalis\u00e9e et asset partageable.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17628 avia-img-lazy-loading-not-17628\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/guilty-pleasures.png\" width=\"1200\" height=\"1600\" title='guilty-pleasures' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/guilty-pleasures.png 1200w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/guilty-pleasures-225x300.png 225w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/guilty-pleasures-773x1030.png 773w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/guilty-pleasures-768x1024.png 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/guilty-pleasures-1152x1536.png 1152w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/guilty-pleasures-1125x1500.png 1125w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/guilty-pleasures-529x705.png 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__2  slide-3 slide-odd'><a href=\"https:\/\/www.liquidweb.com\/resources\/ebooks\/web-hosting-state-of-the-industry-report\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Liquid Web<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Enqu\u00eate personnalis\u00e9e et asset partageable.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17629 avia-img-lazy-loading-not-17629\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/liquid-webb-hosting-report.jpg\" width=\"1200\" height=\"1600\" title='liquid-webb-hosting-report' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/liquid-webb-hosting-report.jpg 1200w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/liquid-webb-hosting-report-225x300.jpg 225w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/liquid-webb-hosting-report-773x1030.jpg 773w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/liquid-webb-hosting-report-768x1024.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/liquid-webb-hosting-report-1152x1536.jpg 1152w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/liquid-webb-hosting-report-1125x1500.jpg 1125w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/liquid-webb-hosting-report-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__3  slide-4 slide-even'><a href=\"https:\/\/mygoodtrust.com\/end-of-life-guide\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__3 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >GOODTRUST<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Guide complet, articles de blog.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17630 avia-img-lazy-loading-not-17630\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/goodtrust-comp-guide.jpg\" width=\"1200\" height=\"1600\" title='goodtrust-comp-guide' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/goodtrust-comp-guide.jpg 1200w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/goodtrust-comp-guide-225x300.jpg 225w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/goodtrust-comp-guide-773x1030.jpg 773w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/goodtrust-comp-guide-768x1024.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/goodtrust-comp-guide-1152x1536.jpg 1152w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/goodtrust-comp-guide-1125x1500.jpg 1125w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/goodtrust-comp-guide-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-41  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-738f49a2e85e5aeb26c04c293b9bd8bd\">\n#top .av_textblock_section.av-kxppup23-738f49a2e85e5aeb26c04c293b9bd8bd .avia_textblock{\nfont-size:16px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-738f49a2e85e5aeb26c04c293b9bd8bd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>STRAT\u00c9GIE &amp; CR\u00c9ATION DE CONTENU<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-b55c44aab5fa09ab5bfdad1f953d1627\">\n#top .av-special-heading.av-kxppuxez-b55c44aab5fa09ab5bfdad1f953d1627{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-b55c44aab5fa09ab5bfdad1f953d1627 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-b55c44aab5fa09ab5bfdad1f953d1627 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-b55c44aab5fa09ab5bfdad1f953d1627 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-b55c44aab5fa09ab5bfdad1f953d1627 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-b55c44aab5fa09ab5bfdad1f953d1627 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-b55c44aab5fa09ab5bfdad1f953d1627 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-b55c44aab5fa09ab5bfdad1f953d1627 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-43  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Augmentez l\u2019engagement, boostez la visibilit\u00e9 et renforcez votre autorit\u00e9.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-44  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-45  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-2gunpz1-2fe4d6d3e4318a19f4e768990d317196'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Articles de blog<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Des articles de blog pertinents sont essentiels \u00e0 toute strat\u00e9gie de marketing digital performante. En apportant une r\u00e9elle valeur aux lecteurs, ils attirent un trafic qualifi\u00e9 et positionnent votre marque comme une r\u00e9f\u00e9rence dans son secteur. Ils renforcent ainsi la confiance des prospects tout en am\u00e9liorant le SEO gr\u00e2ce \u00e0 une plus grande pertinence th\u00e9matique.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-1zsndst-9a055b16a57159ef0a5030197799da31'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Guides complets<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Dans un environnement digital concurrentiel, les guides complets sont de v\u00e9ritables atouts strat\u00e9giques. Ces ressources approfondies attirent des utilisateurs qualifi\u00e9s en qu\u00eate de solutions. En explorant des sujets cl\u00e9s ou en r\u00e9pondant \u00e0 leurs probl\u00e9matiques, elles positionnent votre marque comme une r\u00e9f\u00e9rence et renforcent son autorit\u00e9.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-1trp0yl-5bf862306846f2273d1be1499a24ddef'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Assets partageables<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Une strat\u00e9gie de Content Marketing efficace mise sur des contenus \u00e0 forte valeur con\u00e7us pour \u00eatre partag\u00e9s. En transformant des informations complexes en formats visuels attractifs, ils captent l\u2019attention et favorisent le partage sur les r\u00e9seaux sociaux. Cette amplification organique \u00e9largit la port\u00e9e de la marque, g\u00e9n\u00e8re du trafic et favorise l\u2019acquisition de backlinks, renfor\u00e7ant ainsi l\u2019autorit\u00e9 du domaine et la visibilit\u00e9 SEO.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-11gw2l9-4e3e37b8851c410756fb13109c62f76b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Quiz \/ Enqu\u00eates<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Int\u00e9grer des quiz et des enqu\u00eates \u00e0 votre strat\u00e9gie de Content Marketing transforme une audience passive en participants actifs. Ces formats interactifs stimulent l\u2019engagement tout en g\u00e9n\u00e9rant de pr\u00e9cieux insights sur les pr\u00e9f\u00e9rences, besoins et centres d\u2019int\u00e9r\u00eat de vos audiences. Ces donn\u00e9es permettent ensuite de cr\u00e9er des contenus plus cibl\u00e9s, de renforcer la relation avec votre marque et de mieux r\u00e9pondre aux attentes de vos audiences.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-c4f3ae105338a31a6af5d7a4a48cc458'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>Jeux<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Les jeux favorisent naturellement le partage et d\u00e9veloppent la notori\u00e9t\u00e9 de votre marque sur les r\u00e9seaux sociaux. Au-del\u00e0 de l\u2019engagement, ils g\u00e9n\u00e8rent des donn\u00e9es utiles et peuvent encourager les inscriptions. Le temps pass\u00e9 \u00e0 interagir avec ces exp\u00e9riences renforce \u00e9galement l\u2019engagement sur le site et contribue \u00e0 votre visibilit\u00e9 en ligne.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-2-c74b050c01dc4a93236da3422e529081'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>Calculateurs<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Le Content Marketing aide les utilisateurs \u00e0 atteindre leurs objectifs, et les calculateurs en sont un excellent exemple. Ces outils interactifs simplifient des informations complexes et fournissent des r\u00e9sultats personnalis\u00e9s. Utiles et engageants, ils favorisent le partage, g\u00e9n\u00e8rent des backlinks et renforcent la visibilit\u00e9 et l\u2019autorit\u00e9 de votre marque en ligne.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-f7d22d2a2f1c2ed99ca84a2d67a19831'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>Infographies<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Les infographies transforment des donn\u00e9es complexes en contenus visuels clairs et faciles \u00e0 comprendre. En combinant information et design, elles captent l\u2019attention, facilitent la compr\u00e9hension et encouragent le partage. Elles contribuent ainsi \u00e0 d\u00e9velopper la notori\u00e9t\u00e9 de votre marque et \u00e0 diffuser vos contenus aupr\u00e8s d\u2019une audience plus large.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimvj5t-072164926ee21b49959a28df9a3e12a1\">\n.avia-section.av-ljimvj5t-072164926ee21b49959a28df9a3e12a1{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2023\/11\/Screenshot-2023-11-30-at-6.14.06\u202fPM.png);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-ljimvj5t-072164926ee21b49959a28df9a3e12a1 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ljimvj5t-072164926ee21b49959a28df9a3e12a1 main_color avia-section-large avia-no-border-styling  avia-builder-el-46  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active container_wrap fullsize'  data-section-bg-repeat='stretch'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17636'><div class='entry-content-wrapper clearfix'>\n<div  id=\"center-col\"  class='flex_column av-1fml7vl-2cb45ab223f301d69a05e0dcca539bb7 av_two_third  avia-builder-el-47  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimyy9d-6b364f3d7232ef7abf2a4d5c3c03e8d9\">\n#top .av_textblock_section.av-ljimyy9d-6b364f3d7232ef7abf2a4d5c3c03e8d9 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-ljimyy9d-6b364f3d7232ef7abf2a4d5c3c03e8d9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>R\u00c9ALISATIONS<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimmild-1cc3f1f5d016f7b67aa4ad10e854db0e\">\n#top .av-special-heading.av-ljimmild-1cc3f1f5d016f7b67aa4ad10e854db0e{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-ljimmild-1cc3f1f5d016f7b67aa4ad10e854db0e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ljimmild-1cc3f1f5d016f7b67aa4ad10e854db0e .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-ljimmild-1cc3f1f5d016f7b67aa4ad10e854db0e .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ljimmild-1cc3f1f5d016f7b67aa4ad10e854db0e .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ljimmild-1cc3f1f5d016f7b67aa4ad10e854db0e .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ljimmild-1cc3f1f5d016f7b67aa4ad10e854db0e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ljimmild-1cc3f1f5d016f7b67aa4ad10e854db0e av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-49  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Engagez votre audience et lib\u00e9rez le potentiel de votre marque.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0\">\n#top .hr.av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0 hr-custom  avia-builder-el-50  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6\">\n#top .av_textblock_section.av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Une strat\u00e9gie de contenu int\u00e9gr\u00e9e est essentielle. Plut\u00f4t que de cr\u00e9er des contenus isol\u00e9s pour chaque canal, nous d\u00e9veloppons une histoire coh\u00e9rente sur l\u2019ensemble des plateformes. Cette approche renforce la reconnaissance de marque, la confiance et g\u00e9n\u00e8re des r\u00e9sultats business concrets.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnnutfip-03034657ceec6bba4bde136440cd249c\">\n#top .hr.av-lnnutfip-03034657ceec6bba4bde136440cd249c{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-lnnutfip-03034657ceec6bba4bde136440cd249c .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lnnutfip-03034657ceec6bba4bde136440cd249c hr-custom  avia-builder-el-52  el_after_av_two_third  el_before_av_two_third  av-small-hide av-mini-hide hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  id=\"center-col\"  class='flex_column av-lnntcu5i-c73219c18c4584abc8800063ccce682c av_two_third  avia-builder-el-53  el_after_av_hr  avia-builder-el-last  first no_margin flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnntemwb-b00f00f5680935e5725c171e6c177b07\">\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__0 .avia-caption-title{\nfont-size:14px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__0 .avia-caption-content{\nfont-size:11px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__0 .avia-caption-content p{\nfont-size:11px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__1 .avia-caption-title{\nfont-size:14px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__1 .avia-caption-content{\nfont-size:11px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__1 .avia-caption-content p{\nfont-size:11px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__2 .avia-caption-title{\nfont-size:14px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__2 .avia-caption-content{\nfont-size:11px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__2 .avia-caption-content p{\nfont-size:11px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__3 .avia-caption-title{\nfont-size:14px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__3 .avia-caption-content{\nfont-size:11px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__3 .avia-caption-content p{\nfont-size:11px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__4 .avia-caption-title{\nfont-size:14px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__4 .avia-caption-content{\nfont-size:11px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-b00f00f5680935e5725c171e6c177b07__4 .avia-caption-content p{\nfont-size:11px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-lnntemwb-b00f00f5680935e5725c171e6c177b07 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-54  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-no-slider-navigation av-slideshow-autoplay av-loop-endless av-loop-manual-endless avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:15,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' ><li  data-controls='' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-b00f00f5680935e5725c171e6c177b07__0  av-video-slide  av-video-service-html5  av-mute-video av-mobile-fallback-image  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-b00f00f5680935e5725c171e6c177b07__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Universal Technical Institute<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+411% increase in organic sessions.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted controls id='player_17636_1841421574_138426502'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/UTI-SEO-Case-Study_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><li  data-controls='' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-b00f00f5680935e5725c171e6c177b07__1  av-video-slide  av-video-service-html5  av-mute-video av-mobile-fallback-image  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-b00f00f5680935e5725c171e6c177b07__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Lantern by SoFi<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+561% increase in organic search traffic.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted controls id='player_17636_1708710365_288554058'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/Lantern-SEO_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><li  data-controls='' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-b00f00f5680935e5725c171e6c177b07__2  av-video-slide  av-video-service-html5  av-mute-video av-mobile-fallback-image  slide-3 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-b00f00f5680935e5725c171e6c177b07__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Nexcess<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+4,350% increase in page 1 rankings.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted controls id='player_17636_1780146791_623588330'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/Nexcess-SEO_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><li  data-controls='' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-b00f00f5680935e5725c171e6c177b07__3  av-video-slide  av-video-service-html5  av-mute-video av-mobile-fallback-image  slide-4 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-b00f00f5680935e5725c171e6c177b07__3 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Party City<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+143% increase in organic search traffic.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted controls id='player_17636_127140342_1133430477'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/Party-City-SEO-Case-Study.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><li  data-controls='' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-b00f00f5680935e5725c171e6c177b07__4  av-video-slide  av-video-service-html5  av-mute-video av-mobile-fallback-image  slide-5 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-b00f00f5680935e5725c171e6c177b07__4 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >SoFi<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+22,337 new funded accounts coming from organic search.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted controls id='player_17636_803552074_742957849'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/SoFi-SEO_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tk1k3-601777441eb456fd4d45202db9abedba\">\n.avia-section.av-lt8tk1k3-601777441eb456fd4d45202db9abedba{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-lt8tk1k3-601777441eb456fd4d45202db9abedba main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-55  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17636'><div class='entry-content-wrapper clearfix'>\n<div  id=\"center-col\"  class='flex_column av-1w4y935-680ab62677141951f6c8f11d4276d4d6 av_one_full  avia-builder-el-56  avia-builder-el-no-sibling  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tny5j-e5085b6688a826407857e3ab2cb4365d\">\n#top .hr.hr-invisible.av-lt8tny5j-e5085b6688a826407857e3ab2cb4365d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lt8tny5j-e5085b6688a826407857e3ab2cb4365d hr-invisible  avia-builder-el-57  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tpzg9-8f99082497be39d90f344a88872ada0e\">\n#top .av_textblock_section.av-lt8tpzg9-8f99082497be39d90f344a88872ada0e .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-lt8tpzg9-8f99082497be39d90f344a88872ada0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>R\u00c9ALISATIONS<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tprx7-db62a694b26f08519a915174a8036bc4\">\n#top .av-special-heading.av-lt8tprx7-db62a694b26f08519a915174a8036bc4{\nmargin:20px 0 0 0;\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-lt8tprx7-db62a694b26f08519a915174a8036bc4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lt8tprx7-db62a694b26f08519a915174a8036bc4 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-lt8tprx7-db62a694b26f08519a915174a8036bc4 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lt8tprx7-db62a694b26f08519a915174a8036bc4 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lt8tprx7-db62a694b26f08519a915174a8036bc4 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lt8tprx7-db62a694b26f08519a915174a8036bc4 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-59  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Engagez votre audience et lib\u00e9rez le potentiel de votre marque.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e\">\n#top .hr.av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e hr-custom  avia-builder-el-60  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b\">\n#top .av_textblock_section.av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Une strat\u00e9gie de contenu int\u00e9gr\u00e9e est essentielle. Plut\u00f4t que de cr\u00e9er des contenus isol\u00e9s pour chaque canal, nous d\u00e9veloppons une histoire coh\u00e9rente sur l\u2019ensemble des plateformes. Cette approche renforce la reconnaissance de marque, la confiance et g\u00e9n\u00e8re des r\u00e9sultats business concrets.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tiy52-a0beb673f6f43fed6eb43bf32ac658ea\">\n.avia-section.av-lt8tiy52-a0beb673f6f43fed6eb43bf32ac658ea .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_7'  class='avia-section av-lt8tiy52-a0beb673f6f43fed6eb43bf32ac658ea main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-62  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-55 av-height-percent  av-section-with-video-bg container_wrap fullsize'   data-av_minimum_height_pc='55' data-av_min_height_opt='percent' data-section-video-ratio='16:9'><div  class='avia-slideshow av_slideshow_obj-1-6a8ba61becc98 avia-slideshow-featured av_slideshow avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied  av-section-video-bg avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.6666666667%;'><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av_slideshow_obj-1-6a8ba61becc98__0  av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-loop-video  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-click-overlay'><\/div><video class='avia_video' playsinline  loop preload=\"none\" muted  id='player_17636_720313100_1619673873'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/UTI-SEO-Case-Study_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17636'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tf8dj-408a4915b667c4e38a2a7d811eb8ad7b\">\n#top .av_textblock_section.av-lt8tf8dj-408a4915b667c4e38a2a7d811eb8ad7b .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-lt8tf8dj-408a4915b667c4e38a2a7d811eb8ad7b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>UNIVERSAL TECHNICAL INSTITUTE<\/strong><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tgbkx-654d221d69d119306e18c362dcf9a4b3\">\n#top .av-special-heading.av-lt8tgbkx-654d221d69d119306e18c362dcf9a4b3{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-lt8tgbkx-654d221d69d119306e18c362dcf9a4b3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lt8tgbkx-654d221d69d119306e18c362dcf9a4b3 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-lt8tgbkx-654d221d69d119306e18c362dcf9a4b3 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lt8tgbkx-654d221d69d119306e18c362dcf9a4b3 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lt8tgbkx-654d221d69d119306e18c362dcf9a4b3 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lt8tgbkx-654d221d69d119306e18c362dcf9a4b3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lt8tgbkx-654d221d69d119306e18c362dcf9a4b3 av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-64  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >+982 positions n\u00b01 sur Google.<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ortjs1-5e59e6d1422e0aaa7e4784b454a3c98e\">\n#top .hr.hr-invisible.av-ortjs1-5e59e6d1422e0aaa7e4784b454a3c98e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-ortjs1-5e59e6d1422e0aaa7e4784b454a3c98e hr-invisible  avia-builder-el-65  el_after_av_heading  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-lt8tgrb4-b620dac55365ffb3e1033a235e306bbb-wrap avia-button-center  avia-builder-el-66  el_after_av_hr  avia-builder-el-last '><a href='#modal'  class='avia-button av-lt8tgrb4-b620dac55365ffb3e1033a235e306bbb avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >En savoir plus<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_8'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-67  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17636'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-ef9b49c17c6d57524d6fe963d4911a9e av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-68  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>PARTENAIRES<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-ov7rml-7698a21a7d186c1f8d120bfdccc7ea5d flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/gwi-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-e85abddd253863807dda98883f8c1aff flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/buzzsumo-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-c6b5d0cc46120a0f9f9c6202a6c516ba flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/riddle-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-15cdc428b052d5f5b918c8763ec3b4a1 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/pollfish-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-d589d623fa45c2d5f3c9d628bfad1e87 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/crowd-content-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-a9434bb00f914b77eb72c53caab8d055 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/03\/bitcot-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-69  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17636'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-70  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-71  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-72  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CENTRE DE RESSOURCES<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-7e4c288291ab24f68d368aa7bbd39c29\">\n#top .av-special-heading.av-likf239t-7e4c288291ab24f68d368aa7bbd39c29{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-7e4c288291ab24f68d368aa7bbd39c29 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-7e4c288291ab24f68d368aa7bbd39c29 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-7e4c288291ab24f68d368aa7bbd39c29 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-7e4c288291ab24f68d368aa7bbd39c29 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-7e4c288291ab24f68d368aa7bbd39c29 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-7e4c288291ab24f68d368aa7bbd39c29 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-74  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Passez au niveau sup\u00e9rieur en Content Marketing.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-75  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5\">\n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Boostez votre strat\u00e9gie de contenu gr\u00e2ce \u00e0 des insights actionnables. Nos webinars approfondis proposent analyses et recommandations, tandis que nos formats courts vous permettent de suivre les derni\u00e8res tendances et de cr\u00e9er des contenus toujours plus performants.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-152z8kh-62f827c88aba2ce45ef9a30c944f1427 av_one_fifth  avia-builder-el-77  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8\">\n.av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-78  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8'><div class='av-tab-section-tab-title-container avia-tab-title-padding-none' role='tablist'><a href='#webinars' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-lkixskzg-7c7358b4f04c1da876aa9551e08e064e av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/05\/webinars-icon.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>WEBINARS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#shorts' data-av-tab-section-title='2' class='av-section-tab-title  av-lkixsvpd-b62fbea2b2d095846016b5c79f0634d5 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/05\/shorts-icon.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>SHORTS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#blog' data-av-tab-section-title='3' class='av-section-tab-title  av-m4j435jv-b4fde867f11efcffd520008b5b778b98 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-3'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/07\/blog-icon.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>BLOG<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><\/div><div class='avia-slideshow-arrows av-tabsection-arrow' ><a href='#prev' class='prev-slide av_prev_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide av_next_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:300vw; left:0%;'><span class=\"av_prev_tab_section av_tab_navigation\"><\/span><span class=\"av_next_tab_section av_tab_navigation\"><\/span>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixskzg-7c7358b4f04c1da876aa9551e08e064e\">\n.av-layout-tab.av-lkixskzg-7c7358b4f04c1da876aa9551e08e064e{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-lkixskzg-7c7358b4f04c1da876aa9551e08e064e{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-lkixskzg-7c7358b4f04c1da876aa9551e08e064e .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-1' class='av-layout-tab av-lkixskzg-7c7358b4f04c1da876aa9551e08e064e av-animation-delay-container  avia-builder-el-79  el_before_av_tab_sub_section  avia-builder-el-first  av-active-tab-content __av_init_open ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"1\" data-tab-section-id=\"webinars\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kjeyjl-55816483e9b1955e0ac12efb5b1a0909\">\n.flex_column.av-1kjeyjl-55816483e9b1955e0ac12efb5b1a0909{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-1kjeyjl-55816483e9b1955e0ac12efb5b1a0909 av_one_third  avia-builder-el-80  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><div  class='avia-video av-lkj2u6gc-42b4d261c4e92cb8cd759bdc2b9ca9a5 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/BIbuO7rvl08?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"The Biggest SEO Opportunity of 2024\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/BIbuO7rvl08?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zzlq8x-2b50933e358014d035245161d45a1869\">\n.flex_column.av-zzlq8x-2b50933e358014d035245161d45a1869{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-zzlq8x-2b50933e358014d035245161d45a1869 av_one_third  avia-builder-el-82  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><div  class='avia-video av-2i13ep-3d9399d8b91fc4e496d5da002105c16e avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/lsQhhx05pgk?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Content is Not King: The new Approach to Content Marketing\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/lsQhhx05pgk?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-83kboh-83af357d4126c74d2f1212e566ed16ac\">\n.flex_column.av-83kboh-83af357d4126c74d2f1212e566ed16ac{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-83kboh-83af357d4126c74d2f1212e566ed16ac av_one_third  avia-builder-el-84  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><div  class='avia-video av-nnii4h-8bfe0e8d4aa6c6d9b4a39c2a0c63c38c avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/VV9CbXUdVRw?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Top 5 Digital Marketing Trends For 2024\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/VV9CbXUdVRw?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3pulj5-09dafbb568d77e79c6a0f4a1b84ff720\">\n.flex_column.av-3pulj5-09dafbb568d77e79c6a0f4a1b84ff720{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-3pulj5-09dafbb568d77e79c6a0f4a1b84ff720 av_one_third  avia-builder-el-86  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><div  class='avia-video av-wrkcg1-c10a5bb0c43565779f1efa3582a08821 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/QxnRzDCbyIo?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Marketing Update Nov\/2023: Most Recent Industry Shifts, Algorithm Updates, AI, New Tools, and More!\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/QxnRzDCbyIo?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-43wfep-477ad41574db7a7cb21f17b3250e97b2\">\n.flex_column.av-43wfep-477ad41574db7a7cb21f17b3250e97b2{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-43wfep-477ad41574db7a7cb21f17b3250e97b2 av_one_third  avia-builder-el-88  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-1r9siwx-f6d57a6b850026b12fc9f8311b8c3b69 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/_Na9OzxG52A?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"AI Marketing Trends: What\u2019s Really Working and What\u2019s Not\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/_Na9OzxG52A?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kzaap-bbb0de603d09781c66aac6f3d8710aa6\">\n.flex_column.av-35kzaap-bbb0de603d09781c66aac6f3d8710aa6{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-35kzaap-bbb0de603d09781c66aac6f3d8710aa6 av_one_third  avia-builder-el-90  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-ir3rkx-344b200e7cfe439841348243cfc2d9fc avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/live\/g8WhYmlP5Tc?si=mR9YnmhsHYSqpyxo'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Cracking the Code: Mastering App Store Optimization for Incredible Growth\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/g8WhYmlP5Tc?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12dxkyp-2159162069c2d0697eab5bd553c687ad\">\n.flex_column.av-12dxkyp-2159162069c2d0697eab5bd553c687ad{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-12dxkyp-2159162069c2d0697eab5bd553c687ad av_one_third  avia-builder-el-92  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><div  class='avia-video av-ud228x-3a349ee43e5fc4ffc81ce11ba9838d2b avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=v0k2nr8Ncm4'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Black Friday 23&amp;apos; Journey: Episode Three - Getting Your Email Marketing Ready\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/v0k2nr8Ncm4?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2k7kt8h-356de9f71aff816b322ddafc836b2d83\">\n.flex_column.av-2k7kt8h-356de9f71aff816b322ddafc836b2d83{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-2k7kt8h-356de9f71aff816b322ddafc836b2d83 av_one_third  avia-builder-el-94  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-lkix9qno-cffe16e3c2cc802366bb3a4e9630f1a2 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=Rq_UzunkEsE'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Mastering Email Marketing for Optimal ROI: Top Trends Revealed\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/Rq_UzunkEsE?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1y5rkdd-eb34406cf983a6849eab4527e564649a\">\n.flex_column.av-1y5rkdd-eb34406cf983a6849eab4527e564649a{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-1y5rkdd-eb34406cf983a6849eab4527e564649a av_one_third  avia-builder-el-96  el_after_av_one_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><div  class='avia-video av-t22ym9-a01c1bafb2f5164e27d6a243ac089a15 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/0Z4Q5Pp8tQo?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Search Beyond the Search\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/0Z4Q5Pp8tQo?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixsvpd-b62fbea2b2d095846016b5c79f0634d5\">\n.av-layout-tab.av-lkixsvpd-b62fbea2b2d095846016b5c79f0634d5{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-lkixsvpd-b62fbea2b2d095846016b5c79f0634d5{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-lkixsvpd-b62fbea2b2d095846016b5c79f0634d5 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-2' class='av-layout-tab av-lkixsvpd-b62fbea2b2d095846016b5c79f0634d5 av-animation-delay-container  avia-builder-el-98  el_after_av_tab_sub_section  el_before_av_tab_sub_section  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"2\" data-tab-section-id=\"shorts\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ggpr35-695306fa4478139e591374ac9d55b530\">\n.flex_column.av-1ggpr35-695306fa4478139e591374ac9d55b530{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-1ggpr35-695306fa4478139e591374ac9d55b530 av_one_third  avia-builder-el-99  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkj141iv-41e6ef5f9cc25ef4856b874188da9b89\">\n#top .hr.av-lkj141iv-41e6ef5f9cc25ef4856b874188da9b89{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-lkj141iv-41e6ef5f9cc25ef4856b874188da9b89 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkj141iv-41e6ef5f9cc25ef4856b874188da9b89 hr-custom  avia-builder-el-101  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zieav5-ffa9003304b91fa0b903f3e4abf6bbd1\">\n.flex_column.av-zieav5-ffa9003304b91fa0b903f3e4abf6bbd1{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-zieav5-ffa9003304b91fa0b903f3e4abf6bbd1 av_one_third  avia-builder-el-103  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978\">\n#top .hr.av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978 hr-custom  avia-builder-el-105  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25ck81-779598c512ae8ed04d507b20452d490f\">\n.flex_column.av-25ck81-779598c512ae8ed04d507b20452d490f{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-25ck81-779598c512ae8ed04d507b20452d490f av_one_third  avia-builder-el-107  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ayrep-35884e4ee09329114f1950cb9db84f08\">\n#top .hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-3ayrep-35884e4ee09329114f1950cb9db84f08 hr-custom  avia-builder-el-109  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4j435jv-b4fde867f11efcffd520008b5b778b98\">\n.av-layout-tab.av-m4j435jv-b4fde867f11efcffd520008b5b778b98{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-m4j435jv-b4fde867f11efcffd520008b5b778b98{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-m4j435jv-b4fde867f11efcffd520008b5b778b98 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-3' class='av-layout-tab av-m4j435jv-b4fde867f11efcffd520008b5b778b98 av-animation-delay-container  avia-builder-el-111  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"3\" data-tab-section-id=\"blog\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33un8yl-36e7f4785649c4840e5169f1b24da53c\">\n.avia-section.av-33un8yl-36e7f4785649c4840e5169f1b24da53c{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-33un8yl-36e7f4785649c4840e5169f1b24da53c main_color avia-section-large avia-no-border-styling  avia-builder-el-113  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17636'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2k3vyzh-a18d0451c8691ed674c51731add96c5a av_four_fifth  avia-builder-el-114  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1zuo999-d645ff0b5525435504dd7f33f8e993b2\">\n#top .av_textblock_section.av-1zuo999-d645ff0b5525435504dd7f33f8e993b2 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-1zuo999-d645ff0b5525435504dd7f33f8e993b2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&rsquo;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md97brev-bad1b5dc21c91c60273dc91249894930\">\n#top .av-special-heading.av-md97brev-bad1b5dc21c91c60273dc91249894930{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-md97brev-bad1b5dc21c91c60273dc91249894930 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-md97brev-bad1b5dc21c91c60273dc91249894930 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-md97brev-bad1b5dc21c91c60273dc91249894930 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-md97brev-bad1b5dc21c91c60273dc91249894930 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-md97brev-bad1b5dc21c91c60273dc91249894930 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-md97brev-bad1b5dc21c91c60273dc91249894930 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-md97brev-bad1b5dc21c91c60273dc91249894930 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-116  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Questions fr\u00e9quentes sur notre approche Content Marketing et nos expertises.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1g89fzx-3082b6f8a99991e3f7709df9b5240a53\">\n#top .hr.av-1g89fzx-3082b6f8a99991e3f7709df9b5240a53{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1g89fzx-3082b6f8a99991e3f7709df9b5240a53 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1g89fzx-3082b6f8a99991e3f7709df9b5240a53 hr-custom  avia-builder-el-117  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1apvt8d-c35ef6b9c43a4a40bf8751481e180318\">\n#top .hr.hr-invisible.av-1apvt8d-c35ef6b9c43a4a40bf8751481e180318{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1apvt8d-c35ef6b9c43a4a40bf8751481e180318 hr-invisible  avia-builder-el-118  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md97b94w-c70b4b93b38450470e2c511d457e3f3f\">\n#top .togglecontainer.av-md97b94w-c70b4b93b38450470e2c511d457e3f3f h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md97b94w-c70b4b93b38450470e2c511d457e3f3f h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md97b94w-c70b4b93b38450470e2c511d457e3f3f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md97b94w-c70b4b93b38450470e2c511d457e3f3f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md97b94w-c70b4b93b38450470e2c511d457e3f3f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md97b94w-c70b4b93b38450470e2c511d457e3f3f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md97b94w-c70b4b93b38450470e2c511d457e3f3f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md97b94w-c70b4b93b38450470e2c511d457e3f3f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md97b94w-c70b4b93b38450470e2c511d457e3f3f av-elegant-toggle  avia-builder-el-119  el_after_av_hr  el_before_av_hr  toggle_close_all'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/FAQPage\" >\n<section class='av_toggle_section av-md977o7k-18d4a7c095297cf7c857b71a97475985'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>Comment vous assurez-vous que les contenus r\u00e9pondent \u00e0 vos objectifs business et ne cr\u00e9ent pas simplement du bruit ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nous alignons chaque initiative de contenu sur des objectifs business clairs : g\u00e9n\u00e9ration de leads, ventes ou notori\u00e9t\u00e9. En d\u00e9finissant des objectifs mesurables d\u00e8s le d\u00e9part, nous cr\u00e9ons des contenus pertinents, suivons leurs performances et affinons notre approche pour d\u00e9montrer un ROI concret.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9788zq-76056a9874f0cf00647fb4a86fc935fb'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-9' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-9'>Comment adaptez-vous les contenus aux diff\u00e9rents segments d\u2019audience et parcours clients ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-9' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nous cr\u00e9ons des personas d\u00e9taill\u00e9s \u00e0 partir des insights d\u2019audience et cartographions leurs parcours clients. Nous d\u00e9veloppons ensuite des contenus adapt\u00e9s \u00e0 chaque \u00e9tape \u2014 articles \u00e9ducatifs en haut de funnel ou guides en bas de funnel \u2014 afin de r\u00e9pondre aux besoins de chaque audience et de la guider vers la conversion.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md978oas-c73c6c741f05f39d78e171a270918ab1'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-10' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-10'>Comment maximisez-vous l\u2019impact et la port\u00e9e des contenus sur l\u2019ensemble des canaux ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-10' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nous combinons des contenus de qualit\u00e9 \u00e0 une strat\u00e9gie de distribution soutenue par le Paid Media. En ciblant les audiences sur les canaux qu\u2019elles fr\u00e9quentent, nous amplifions la port\u00e9e et l\u2019engagement pour diffuser le bon message, au bon moment.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md979jnu-2836c84d63b999048b0f8c6ffdca3aed'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-11' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-11'>Comment actualisez-vous les contenus existants pour maintenir leur pertinence et leurs performances ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-11' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Gr\u00e2ce \u00e0 notre processus d\u2019optimisation \u00ab 6R \u00bb, nous redonnons de la valeur \u00e0 vos contenus existants : am\u00e9lioration de la lisibilit\u00e9, d\u00e9clinaison en nouveaux formats comme les infographies, optimisation des opportunit\u00e9s SEO, redirection des pages obsol\u00e8tes ou suppression des contenus sous-performants. Cette approche prolonge leur dur\u00e9e de vie et leurs performances sans repartir de z\u00e9ro.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29zsfx-9da9ffd23a03361e5fff15bf03f2aee3\">\n#top .hr.av-29zsfx-9da9ffd23a03361e5fff15bf03f2aee3{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-29zsfx-9da9ffd23a03361e5fff15bf03f2aee3 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-29zsfx-9da9ffd23a03361e5fff15bf03f2aee3 hr-custom  avia-builder-el-120  el_after_av_toggle_container  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079\">\n.avia-section.av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='npd-footer'  class='avia-section av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079 main_color avia-section-large avia-no-border-styling  avia-builder-el-121  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17636'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-cokix-1cb7a0bb4d1981886bdd8598edf1f2cc av_one_full  avia-builder-el-122  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc\">\n#top .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-123  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Pr\u00eat \u00e0 acc\u00e9l\u00e9rer votre croissance ? <a style=\"text-decoration: underline;\" href=\"#modal\">Parlons-en !<\/a><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce \u00e0 nos technologies propri\u00e9taires, nous cr\u00e9ons des contenus strat\u00e9giques qui r\u00e9pondent aux intentions des utilisateurs. Notre objectif : les aider, pas leur vendre. En savoir plus !<\/p>\n","protected":false},"author":4,"featured_media":17637,"parent":17280,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-17636","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gie de Content Marketing et services d\u2019agence. NP Digital France<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 nos technologies propri\u00e9taires, nous cr\u00e9ons des contenus strat\u00e9giques qui r\u00e9pondent aux intentions des utilisateurs. Notre objectif : les aider, pas leur vendre. En savoir plus !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/npdigital.com\/fr\/solutions\/content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie de Content Marketing et services d\u2019agence. NP Digital France\" \/>\n<meta property=\"og:description\" content=\"Gr\u00e2ce \u00e0 nos technologies propri\u00e9taires, nous cr\u00e9ons des contenus strat\u00e9giques qui r\u00e9pondent aux intentions des utilisateurs. Notre objectif : les aider, pas leur vendre. En savoir plus !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/npdigital.com\/fr\/solutions\/content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"NPD FR\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-12T22:25:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"NP Digital&#039;s Work and Client Results: See what we can do for you.\" \/>\n<meta name=\"twitter:description\" content=\"Companies hire us because of the results we provide. We connect brands to their customers across all digital touch-points with targeted, highly relevant and personalized experiences. We\u2019re audience led, and data-informed.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2022\/01\/NP-Digital-Images-Share-04-Work.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/solutions\\\/content-marketing\\\/\",\"url\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/solutions\\\/content-marketing\\\/\",\"name\":\"Strat\u00e9gie de Content Marketing et services d\u2019agence. NP Digital France\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/solutions\\\/content-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/solutions\\\/content-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/22\\\/2026\\\/08\\\/content-marketing-preview.jpg\",\"datePublished\":\"2024-03-21T04:23:41+00:00\",\"dateModified\":\"2026-08-12T22:25:27+00:00\",\"description\":\"Gr\u00e2ce \u00e0 nos technologies propri\u00e9taires, nous cr\u00e9ons des contenus strat\u00e9giques qui r\u00e9pondent aux intentions des utilisateurs. Notre objectif : les aider, pas leur vendre. En savoir plus !\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/solutions\\\/content-marketing\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/npdigital.com\\\/fr\\\/solutions\\\/content-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/solutions\\\/content-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/22\\\/2026\\\/08\\\/content-marketing-preview.jpg\",\"contentUrl\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/22\\\/2026\\\/08\\\/content-marketing-preview.jpg\",\"width\":541,\"height\":541},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/solutions\\\/content-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solutions\",\"item\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/solutions\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Content Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/\",\"name\":\"NPD FR\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/npdigital.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strat\u00e9gie de Content Marketing et services d\u2019agence. NP Digital France","description":"Gr\u00e2ce \u00e0 nos technologies propri\u00e9taires, nous cr\u00e9ons des contenus strat\u00e9giques qui r\u00e9pondent aux intentions des utilisateurs. Notre objectif : les aider, pas leur vendre. En savoir plus !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/npdigital.com\/fr\/solutions\/content-marketing\/","og_locale":"fr_FR","og_type":"article","og_title":"Strat\u00e9gie de Content Marketing et services d\u2019agence. NP Digital France","og_description":"Gr\u00e2ce \u00e0 nos technologies propri\u00e9taires, nous cr\u00e9ons des contenus strat\u00e9giques qui r\u00e9pondent aux intentions des utilisateurs. Notre objectif : les aider, pas leur vendre. En savoir plus !","og_url":"https:\/\/npdigital.com\/fr\/solutions\/content-marketing\/","og_site_name":"NPD FR","article_modified_time":"2026-08-12T22:25:27+00:00","twitter_card":"summary_large_image","twitter_title":"NP Digital's Work and Client Results: See what we can do for you.","twitter_description":"Companies hire us because of the results we provide. We connect brands to their customers across all digital touch-points with targeted, highly relevant and personalized experiences. We\u2019re audience led, and data-informed.","twitter_image":"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2022\/01\/NP-Digital-Images-Share-04-Work.jpg","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","ItemPage"],"@id":"https:\/\/npdigital.com\/fr\/solutions\/content-marketing\/","url":"https:\/\/npdigital.com\/fr\/solutions\/content-marketing\/","name":"Strat\u00e9gie de Content Marketing et services d\u2019agence. NP Digital France","isPartOf":{"@id":"https:\/\/npdigital.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/npdigital.com\/fr\/solutions\/content-marketing\/#primaryimage"},"image":{"@id":"https:\/\/npdigital.com\/fr\/solutions\/content-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2026\/08\/content-marketing-preview.jpg","datePublished":"2024-03-21T04:23:41+00:00","dateModified":"2026-08-12T22:25:27+00:00","description":"Gr\u00e2ce \u00e0 nos technologies propri\u00e9taires, nous cr\u00e9ons des contenus strat\u00e9giques qui r\u00e9pondent aux intentions des utilisateurs. Notre objectif : les aider, pas leur vendre. En savoir plus !","breadcrumb":{"@id":"https:\/\/npdigital.com\/fr\/solutions\/content-marketing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/npdigital.com\/fr\/solutions\/content-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/npdigital.com\/fr\/solutions\/content-marketing\/#primaryimage","url":"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2026\/08\/content-marketing-preview.jpg","contentUrl":"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2026\/08\/content-marketing-preview.jpg","width":541,"height":541},{"@type":"BreadcrumbList","@id":"https:\/\/npdigital.com\/fr\/solutions\/content-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/npdigital.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Solutions","item":"https:\/\/npdigital.com\/fr\/solutions\/"},{"@type":"ListItem","position":3,"name":"Content Marketing"}]},{"@type":"WebSite","@id":"https:\/\/npdigital.com\/fr\/#website","url":"https:\/\/npdigital.com\/fr\/","name":"NPD FR","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/npdigital.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/pages\/17636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/comments?post=17636"}],"version-history":[{"count":3,"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/pages\/17636\/revisions"}],"predecessor-version":[{"id":17644,"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/pages\/17636\/revisions\/17644"}],"up":[{"embeddable":true,"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/pages\/17280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/media\/17637"}],"wp:attachment":[{"href":"https:\/\/npdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=17636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}