{"id":17660,"date":"2025-04-02T16:57:10","date_gmt":"2025-04-02T23:57:10","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=21786"},"modified":"2026-08-13T23:30:22","modified_gmt":"2026-08-13T21:30:22","slug":"dashboards","status":"publish","type":"page","link":"https:\/\/npdigital.com\/fr\/solutions\/dashboards\/","title":{"rendered":"Dashboard Development"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-82b4652aa42ad96ff1fc3cb00c286707\">\n.avia-section.av-g71os75-82b4652aa42ad96ff1fc3cb00c286707 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/dashboards-background.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-82b4652aa42ad96ff1fc3cb00c286707 .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div 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class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p data-pm-slice=\"1 1 &#091;&#093;\">Les marketeurs sont aujourd\u2019hui submerg\u00e9s de donn\u00e9es provenant de multiples sources : Paid Media, trafic organique, r\u00e9seaux sociaux et comportements clients. Mais les donn\u00e9es seules ne suffisent pas. La cl\u00e9 r\u00e9side dans leur transformation en insights clairs et actionnables. En centralisant les KPI dans une interface intuitive, nos dashboards permettent d\u2019optimiser les campagnes, de suivre le ROI et de prendre plus rapidement des d\u00e9cisions strat\u00e9giques \u00e9clair\u00e9es.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' 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class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/dashboard-guy.png' alt='' title=''  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-6mqtzbx-22494c20132167c60a69628192a49402 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue891' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-6mqtzbx-22494c20132167c60a69628192a49402 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Int\u00e9gration des donn\u00e9es en temps r\u00e9el<\/div><div class=\"icon-description\"><p>Les dashboards donnent acc\u00e8s aux donn\u00e9es les plus r\u00e9centes pour r\u00e9agir rapidement aux tendances, optimiser les performances et maximiser le retour sur investissement (ROI), sans attendre les rapports.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-67c8pbx-d4b32dfdc057865e3f20aa03c8dbe695 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8dc' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-67c8pbx-d4b32dfdc057865e3f20aa03c8dbe695 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">KPI personnalisables<\/div><div class=\"icon-description\"><p>Adaptez le dashboard \u00e0 vos objectifs business et KPI afin que chaque \u00e9quipe acc\u00e8de aux donn\u00e9es les plus pertinentes pour son r\u00f4le : g\u00e9n\u00e9ration de leads, fid\u00e9lisation client ou efficacit\u00e9 des investissements publicitaires.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-0bb05a5ff8982c63b5bea8b820fe7c21 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-0bb05a5ff8982c63b5bea8b820fe7c21 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Clart\u00e9 visuelle<\/div><div class=\"icon-description\"><p>Nos dashboards int\u00e8grent graphiques, cartes de chaleur et courbes de tendances pour rendre les donn\u00e9es plus lisibles et identifier rapidement les tendances, anomalies et opportunit\u00e9s d\u2019optimisation, sans parcourir des tableaux complexes.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4-795ac57f87516b154aa0854c296318be iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue894' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4-795ac57f87516b154aa0854c296318be avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Analyse cross-canal<\/div><div class=\"icon-description\"><p>Centralisez les donn\u00e9es du Paid Media, du SEO, de l\u2019email et des r\u00e9seaux sociaux pour obtenir une vision globale des performances marketing et aider les \u00e9quipes \u00e0 allouer plus efficacement leurs ressources.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-3-6bdb8794e838c26386e332f420e10d78 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue855' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-3-6bdb8794e838c26386e332f420e10d78 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Reporting automatis\u00e9<\/div><div class=\"icon-description\"><p>R\u00e9duisez les t\u00e2ches manuelles et les risques d\u2019erreur gr\u00e2ce \u00e0 des rapports programm\u00e9s, des mises \u00e0 jour en temps r\u00e9el et des alertes automatiques lorsque les KPI \u00e9voluent significativement.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-363cd5fac8cce138bbe37879a74ba3a1 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-363cd5fac8cce138bbe37879a74ba3a1 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Insights actionnables<\/div><div class=\"icon-description\"><p>Nos dashboards fournissent des recommandations claires pour optimiser les performances, gr\u00e2ce \u00e0 l\u2019IA qui identifie les ajustements de budget, de ciblage et de contenu les plus pertinents.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-2-54bf37ea3d75be0dc737ad45e811f263 iconfont av-no-link avia-icon-circles-icon-7' data-icon-circles-icon=\"7\" aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-2-54bf37ea3d75be0dc737ad45e811f263 avia-icon-circles-icon-text-7' data-icon-circles-text=\"7\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Interface intuitive<\/div><div class=\"icon-description\"><p>Con\u00e7us pour les analystes comme pour les d\u00e9cideurs, nos dashboards rendent les insights accessibles, interactifs et personnalisables, quel que soit le niveau d\u2019expertise technique.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lbzmc-9cadc7c80d31d46bef08df2b92abc001\">\n.avia-section.av-m90lbzmc-9cadc7c80d31d46bef08df2b92abc001 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/07\/dashboards-background-mobile.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m90lbzmc-9cadc7c80d31d46bef08df2b92abc001 .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m90lbzmc-9cadc7c80d31d46bef08df2b92abc001 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17660'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-51nnum2-7fb0dc49d37e9dc8f303768a11f2be84 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-51nnum2-7fb0dc49d37e9dc8f303768a11f2be84\">\n.flex_column.av-51nnum2-7fb0dc49d37e9dc8f303768a11f2be84{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-51nnum2-7fb0dc49d37e9dc8f303768a11f2be84 av_one_full  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90le0kb-38ad5a013d920855021e6d02641c6323\">\n#top .hr.hr-invisible.av-m90le0kb-38ad5a013d920855021e6d02641c6323{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-m90le0kb-38ad5a013d920855021e6d02641c6323 hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lc9z9-dc142599d2b2d349d37922926aace5d3\">\n.avia-image-container.av-m90lc9z9-dc142599d2b2d349d37922926aace5d3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m90lc9z9-dc142599d2b2d349d37922926aace5d3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m90lc9z9-dc142599d2b2d349d37922926aace5d3 av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17648 avia-img-lazy-loading-not-17648 avia_image ' src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/Dashboard-Reverse-60x60.png\" alt='' title=''  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/Dashboard-Reverse-60x60.png 60w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/Dashboard-Reverse-300x300.png 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/Dashboard-Reverse-36x36.png 36w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/Dashboard-Reverse-180x180.png 180w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/Dashboard-Reverse.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kvd2y-d655cf1841e8a7547f03cabda68d8268\">\n#top .hr.hr-invisible.av-1kvd2y-d655cf1841e8a7547f03cabda68d8268{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-1kvd2y-d655cf1841e8a7547f03cabda68d8268 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lcexi-4b5edca1d0e9e00d70c08c840bfa5b35\">\n#top .av-special-heading.av-m90lcexi-4b5edca1d0e9e00d70c08c840bfa5b35{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-m90lcexi-4b5edca1d0e9e00d70c08c840bfa5b35 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m90lcexi-4b5edca1d0e9e00d70c08c840bfa5b35 .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-m90lcexi-4b5edca1d0e9e00d70c08c840bfa5b35 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m90lcexi-4b5edca1d0e9e00d70c08c840bfa5b35 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m90lcexi-4b5edca1d0e9e00d70c08c840bfa5b35 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m90lcexi-4b5edca1d0e9e00d70c08c840bfa5b35 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m90lcexi-4b5edca1d0e9e00d70c08c840bfa5b35 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Cr\u00e9ation de Dashboards <span class='special_amp'>&amp;<\/span> Data Visualization<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lck4s-dbcb2a3a20ffbbb3f7b2e5f5e8050fc5\">\n#top .hr.hr-invisible.av-m90lck4s-dbcb2a3a20ffbbb3f7b2e5f5e8050fc5{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m90lck4s-dbcb2a3a20ffbbb3f7b2e5f5e8050fc5 hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lcpor-2d2c4f83751ea8ab086bd0b31c81fec6\">\n#top .av_textblock_section.av-m90lcpor-2d2c4f83751ea8ab086bd0b31c81fec6 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m90lcpor-2d2c4f83751ea8ab086bd0b31c81fec6 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m90lcpor-2d2c4f83751ea8ab086bd0b31c81fec6 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m90lcpor-2d2c4f83751ea8ab086bd0b31c81fec6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p data-pm-slice=\"1 1 &#091;&#093;\">Les marketeurs sont aujourd\u2019hui submerg\u00e9s de donn\u00e9es provenant de multiples sources : Paid Media, trafic organique, r\u00e9seaux sociaux et comportements clients. Mais les donn\u00e9es seules ne suffisent pas. La cl\u00e9 r\u00e9side dans leur transformation en insights clairs et actionnables.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90ldq33-781a82f91f4fc09cb9fb79b80e0eb3fd\">\n#top .hr.hr-invisible.av-m90ldq33-781a82f91f4fc09cb9fb79b80e0eb3fd{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90ldq33-781a82f91f4fc09cb9fb79b80e0eb3fd hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-m90lda0a-0e106cd3e73e1ba9c9c73fb336591694 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3yxpksc-e8b59146dedebab7e13164ffee3281b2\">\n.av-icon-circles-container.av-3yxpksc-e8b59146dedebab7e13164ffee3281b2 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-3yxpksc-e8b59146dedebab7e13164ffee3281b2 .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-3yxpksc-e8b59146dedebab7e13164ffee3281b2 .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-3yxpksc-e8b59146dedebab7e13164ffee3281b2.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-3yxpksc-e8b59146dedebab7e13164ffee3281b2 .avia-icon-circles-icon-2{\ntransform:translate(-195px,155px);\nleft:89%;\ntop:18%;\n}\n.av-icon-circles-container.av-3yxpksc-e8b59146dedebab7e13164ffee3281b2.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-3yxpksc-e8b59146dedebab7e13164ffee3281b2 .avia-icon-circles-icon-3{\ntransform:translate(-243px,-55px);\nleft:98%;\ntop:61%;\n}\n.av-icon-circles-container.av-3yxpksc-e8b59146dedebab7e13164ffee3281b2.avia_start_animation 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.avia-icon-circles-icon-6{\ntransform:translate(243px,-55px);\nleft:1%;\ntop:61%;\n}\n.av-icon-circles-container.av-3yxpksc-e8b59146dedebab7e13164ffee3281b2.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-3yxpksc-e8b59146dedebab7e13164ffee3281b2 .avia-icon-circles-icon-7{\ntransform:translate(195px,155px);\nleft:10%;\ntop:18%;\n}\n.av-icon-circles-container.av-3yxpksc-e8b59146dedebab7e13164ffee3281b2.avia_start_animation .avia-icon-circles-icon-7{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.2s;\n}\n.av-icon-circles-container.av-3yxpksc-e8b59146dedebab7e13164ffee3281b2.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-3yxpksc-e8b59146dedebab7e13164ffee3281b2 avia_animate_when_visible  avia-builder-el-20  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/dashboard-guy.png' alt='' title=''  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-cojkak-b38a6d11626aba8ed9ed5ced4d3cae2a iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue891' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-cojkak-b38a6d11626aba8ed9ed5ced4d3cae2a avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Int\u00e9gration des donn\u00e9es en temps r\u00e9el<\/div><div class=\"icon-description\"><p>Les dashboards donnent acc\u00e8s aux donn\u00e9es les plus r\u00e9centes pour r\u00e9agir rapidement aux tendances, optimiser les performances et maximiser le retour sur investissement (ROI), sans attendre les rapports.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-30n79y4-48705d578ab0dc0e218e7c78021b1e91 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8dc' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-30n79y4-48705d578ab0dc0e218e7c78021b1e91 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">KPI personnalisables<\/div><div class=\"icon-description\"><p>Adaptez le dashboard \u00e0 vos objectifs business et KPI afin que chaque \u00e9quipe acc\u00e8de aux donn\u00e9es les plus pertinentes pour son r\u00f4le : g\u00e9n\u00e9ration de leads, fid\u00e9lisation client ou efficacit\u00e9 des investissements publicitaires.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2nkqjq4-93d1b1e0c8b4fbade40b14f8b9765dc2 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2nkqjq4-93d1b1e0c8b4fbade40b14f8b9765dc2 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Clart\u00e9 visuelle<\/div><div class=\"icon-description\"><p>Nos dashboards int\u00e8grent graphiques, cartes de chaleur et courbes de tendances pour rendre les donn\u00e9es plus lisibles et identifier rapidement les tendances, anomalies et opportunit\u00e9s d\u2019optimisation, sans parcourir des tableaux complexes.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-29wjhx8-20ebcc94a5b68bfd9b7377bc23743236 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue894' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-29wjhx8-20ebcc94a5b68bfd9b7377bc23743236 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Analyse cross-canal<\/div><div class=\"icon-description\"><p>Centralisez les donn\u00e9es du Paid Media, du SEO, de l\u2019email et des r\u00e9seaux sociaux pour obtenir une vision globale des performances marketing et aider les \u00e9quipes \u00e0 allouer plus efficacement leurs ressources.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1tbbl0c-e7e7a89911c1674249803584f1ea5f0e iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue855' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1tbbl0c-e7e7a89911c1674249803584f1ea5f0e avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Reporting automatis\u00e9<\/div><div class=\"icon-description\"><p>R\u00e9duisez les t\u00e2ches manuelles et les risques d\u2019erreur gr\u00e2ce \u00e0 des rapports programm\u00e9s, des mises \u00e0 jour en temps r\u00e9el et des alertes automatiques lorsque les KPI \u00e9voluent significativement.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-12o44ak-63277e9220008cd7a51dfab9a1ad79f8 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-12o44ak-63277e9220008cd7a51dfab9a1ad79f8 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Insights actionnables<\/div><div class=\"icon-description\"><p>Nos dashboards fournissent des recommandations claires pour optimiser les performances, gr\u00e2ce \u00e0 l\u2019IA qui identifie les ajustements de budget, de ciblage et de contenu les plus pertinents.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-vdwth8-59f9a1f0ec14a9e59cce54037511ef8b iconfont av-no-link avia-icon-circles-icon-7' data-icon-circles-icon=\"7\" aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-vdwth8-59f9a1f0ec14a9e59cce54037511ef8b avia-icon-circles-icon-text-7' data-icon-circles-text=\"7\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Interface intuitive<\/div><div class=\"icon-description\"><p>Con\u00e7us pour les analystes comme pour les d\u00e9cideurs, nos dashboards rendent les insights accessibles, interactifs et personnalisables, quel que soit le niveau d\u2019expertise technique.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-3c46e1ee8643b086a23da8dfb88b01fa\">\n#top .avia-animated-number.av-2u49pr-3c46e1ee8643b086a23da8dfb88b01fa .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-3c46e1ee8643b086a23da8dfb88b01fa .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-3c46e1ee8643b086a23da8dfb88b01fa av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"78\" data-start_from=\"0\">78<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>des marketeurs estiment que l\u2019acc\u00e8s aux donn\u00e9es en temps r\u00e9el permet d\u2019ajuster plus rapidement les budgets, les cr\u00e9ations et le ciblage.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-b8518a17d057ee049335b29f513a74ad\">\n#top .avia-animated-number.av-lije2nqk-b8518a17d057ee049335b29f513a74ad .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-b8518a17d057ee049335b29f513a74ad .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-b8518a17d057ee049335b29f513a74ad av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"65\" data-start_from=\"0\">65<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>des entreprises estiment que les dashboards r\u00e9duisent le temps consacr\u00e9 au reporting manuel, lib\u00e9rant ainsi des ressources pour la strat\u00e9gie et l\u2019ex\u00e9cution.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-2b083ab2638cac53b7e0379f1278539a\">\n#top .avia-animated-number.av-lije2hy9-2b083ab2638cac53b7e0379f1278539a .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-2b083ab2638cac53b7e0379f1278539a .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-2b083ab2638cac53b7e0379f1278539a av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"82\" data-start_from=\"0\">82<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>des dirigeants estiment que les dashboards facilitent des d\u00e9cisions rapides bas\u00e9es sur les donn\u00e9es, permettant aux entreprises de s\u2019adapter plus efficacement.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-71e799c52eef7ae72be181f66115b5bf\">\n#top .avia-animated-number.av-lije2bai-71e799c52eef7ae72be181f66115b5bf .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-71e799c52eef7ae72be181f66115b5bf .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-71e799c52eef7ae72be181f66115b5bf av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"90\" data-start_from=\"0\">90<\/span><span class=\"avia-no-number\"> % <\/span><\/strong><div class=\"avia-animated-number-content\"><p>des marketeurs utilisant des dashboards centralis\u00e9s constatent une meilleure coordination, efficacit\u00e9 et collaboration des \u00e9quipes.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17660'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>APPROCHE DASHBOARD<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-87e3bff3a6f1d819119b1784af237497\">\n#top .av-special-heading.av-5uvt0hp-87e3bff3a6f1d819119b1784af237497{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-87e3bff3a6f1d819119b1784af237497 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-87e3bff3a6f1d819119b1784af237497 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-87e3bff3a6f1d819119b1784af237497 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-87e3bff3a6f1d819119b1784af237497 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-87e3bff3a6f1d819119b1784af237497 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-87e3bff3a6f1d819119b1784af237497 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-87e3bff3a6f1d819119b1784af237497 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Nous transformons les donn\u00e9es en r\u00e9cits de performance visuels et orient\u00e9s vers l\u2019action.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e\">\n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Bien con\u00e7us, les dashboards facilitent la prise de d\u00e9cision, optimisent les investissements marketing et offrent un avantage concurrentiel dans un environnement digital en constante \u00e9volution.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-37  el_before_av_textblock  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-8a020fa1c654088bd56bc6de3a36c89a av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8a8' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>D\u00e9finir vos objectifs.<\/h4><\/header><div class='av-milestone-content'><p>Nous identifions d\u2019abord les objectifs cl\u00e9s, les KPI et les audiences cibles. Sans objectif clair, les dashboards peuvent vite accumuler des donn\u00e9es inutiles et compliquer la prise de d\u00e9cision.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-46333f3f3727cd8988e3c63fe60cd769 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8da' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Int\u00e9grer les sources de donn\u00e9es.<\/h4><\/header><div class='av-milestone-content'><p data-pm-slice=\"1 1 &#091;\">Nous connectons Google Analytics, Facebook Ads et vos outils CRM afin de centraliser des insights complets, fiables et repr\u00e9sentatifs des performances en temps r\u00e9el.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-a976dce52386f2b101f4dfdb1800af90 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue826' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Concevoir avec clart\u00e9.<\/h4><\/header><div class='av-milestone-content'><p data-pm-slice=\"1 1 &#091;\">Nous cr\u00e9ons une interface intuitive avec des visualisations de donn\u00e9es percutantes, permettant aux utilisateurs d\u2019interpr\u00e9ter rapidement les informations et de prendre des d\u00e9cisions \u00e9clair\u00e9es sans manipulation complexe des donn\u00e9es.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-a56f557537268a807af5a140d59790ae av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8c5' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Automatiser et optimiser.<\/h4><\/header><div class='av-milestone-content'><p data-pm-slice=\"1 1 &#091;\">Nous int\u00e9grons des mises \u00e0 jour en temps r\u00e9el, des alertes et des optimisations continues pour que vos dashboards \u00e9voluent avec vos besoins business et vos strat\u00e9gies marketing.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\"><strong>NOTRE PHILOSOPHIE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3\">\n#top .hr.hr-invisible.av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3 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30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_title{\nfont-size:25px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_subtitle{\nfont-size:16px;\ncolor:#aaaaaa;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d 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class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-40  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6ac273b4ea972' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-087524ee72f588c6d7c34dd932e6d5e6'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >La simplicit\u00e9 avant la complexit\u00e9<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Les donn\u00e9es doivent \u00eatre compr\u00e9hensibles en un coup d\u2019\u0153il, sans surcharge ni multiplication de KPI qui diluent les insights essentiels.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Un dashboard bien structur\u00e9 met en avant les indicateurs les plus importants tout en \u00e9liminant le superflu, afin que les d\u00e9cideurs puissent agir rapidement sur les donn\u00e9es les plus pertinentes.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-80b617336dcd04638b5cdb440370fc09'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >La pertinence avant tout<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Affichez uniquement les insights les plus utiles et actionnables afin d\u2019\u00e9viter la surcharge d\u2019informations et de faciliter la prise de d\u00e9cision.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Un dashboard trop charg\u00e9 peut nuire \u00e0 la lisibilit\u00e9. Il est donc essentiel d\u2019aligner les KPI affich\u00e9s sur des objectifs business pr\u00e9cis, qu\u2019il s\u2019agisse de croissance des ventes, d\u2019engagement ou de performance publicitaire.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-94e960b951baf1c3e9bb7a614bff66fb'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >L\u2019adaptabilit\u00e9 est essentielle<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Les dashboards doivent \u00e9voluer avec les objectifs business et permettre d\u2019int\u00e9grer facilement de nouvelles sources de donn\u00e9es, KPI et visualisations.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Les strat\u00e9gies marketing \u00e9voluent dans le temps. Un dashboard efficace doit donc rester flexible pour s\u2019adapter aux nouveaux besoins de mesure, aux tendances \u00e9mergentes et aux nouvelles exigences d\u2019analyse.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-511196f60c1be136c35caaa3e3258032'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Une conception centr\u00e9e sur l\u2019utilisateur<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Le dashboard doit \u00eatre accessible aux analystes comme aux d\u00e9cideurs, en trouvant le juste \u00e9quilibre entre profondeur technique et simplicit\u00e9 pour r\u00e9pondre aux besoins de chacun.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Un dashboard efficace s\u2019adapte aux diff\u00e9rents niveaux d\u2019expertise : analyses d\u00e9taill\u00e9es pour les experts et insights cl\u00e9s, clairs et rapides \u00e0 interpr\u00e9ter, pour les dirigeants.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-41  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17660'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-42  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-43  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:7,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Google Search Console<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Rapport de synth\u00e8se des SERP.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17651 avia-img-lazy-loading-not-17651\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/GSC-SERP-Summary-Dashboard-.jpg\" width=\"1920\" height=\"2560\" title='GSC-SERP-Summary-Dashboard-' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/GSC-SERP-Summary-Dashboard-.jpg 1920w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/GSC-SERP-Summary-Dashboard--225x300.jpg 225w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/GSC-SERP-Summary-Dashboard--773x1030.jpg 773w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/GSC-SERP-Summary-Dashboard--768x1024.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/GSC-SERP-Summary-Dashboard--1152x1536.jpg 1152w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/GSC-SERP-Summary-Dashboard--1536x2048.jpg 1536w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/GSC-SERP-Summary-Dashboard--1125x1500.jpg 1125w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/GSC-SERP-Summary-Dashboard--529x705.jpg 529w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Google Search Console<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Landing pages des SERP par requ\u00eate.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17652 avia-img-lazy-loading-not-17652\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/GSC-SERP-Landing-Pages.jpg\" width=\"1920\" height=\"2560\" title='GSC-SERP-Landing-Pages' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/GSC-SERP-Landing-Pages.jpg 1920w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/GSC-SERP-Landing-Pages-225x300.jpg 225w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/GSC-SERP-Landing-Pages-773x1030.jpg 773w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/GSC-SERP-Landing-Pages-768x1024.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/GSC-SERP-Landing-Pages-1152x1536.jpg 1152w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/GSC-SERP-Landing-Pages-1536x2048.jpg 1536w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/GSC-SERP-Landing-Pages-1125x1500.jpg 1125w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/GSC-SERP-Landing-Pages-529x705.jpg 529w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-44  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>STRAT\u00c9GIE &amp; EX\u00c9CUTION DES DASHBOARDS<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-3201a33610b2390d3fc070d01e1b2e44\">\n#top .av-special-heading.av-kxppuxez-3201a33610b2390d3fc070d01e1b2e44{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-3201a33610b2390d3fc070d01e1b2e44 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-3201a33610b2390d3fc070d01e1b2e44 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-3201a33610b2390d3fc070d01e1b2e44 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-3201a33610b2390d3fc070d01e1b2e44 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-3201a33610b2390d3fc070d01e1b2e44 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-3201a33610b2390d3fc070d01e1b2e44 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-3201a33610b2390d3fc070d01e1b2e44 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-46  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Des rapports fluides et interactifs centr\u00e9s sur les KPI essentiels.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-47  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-48  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-26869c54268ecef4e6ccfe76f34f4886'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Suivi des KPI personnalis\u00e9s<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Ces dashboards sont adapt\u00e9s \u00e0 vos objectifs marketing : g\u00e9n\u00e9ration de leads, taux de conversion ou engagement. En se concentrant sur les KPI essentiels, ils permettent de suivre les performances, d\u2019identifier les axes d\u2019am\u00e9lioration et de prendre des d\u00e9cisions bas\u00e9es sur les donn\u00e9es. Des filtres dynamiques permettent \u00e9galement d\u2019analyser pr\u00e9cis\u00e9ment les p\u00e9riodes, canaux ou segments d\u2019audience.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-ccc4b88e2d1a1262a597c8fda12ad0db'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Rapports de performance des campagnes<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p data-pm-slice=\"1 1 &#091;&#093;\">Le suivi en temps r\u00e9el des d\u00e9penses publicitaires, conversions et ROI permet d\u2019optimiser en continu les budgets et les cr\u00e9ations. Ces rapports identifient les campagnes, formats et audiences les plus performants pour mieux allouer les ressources et affiner les messages. Les comparaisons automatis\u00e9es et tests A\/B permettent \u00e9galement de suivre les tendances et d\u2019identifier les strat\u00e9gies gagnantes.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-d730b1010be4737916bbb1d3a48d633b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Insights et segmentation des audiences<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p data-pm-slice=\"1 1 &#091;&#093;\">L\u2019analyse des comportements et profils utilisateurs aide les marketeurs \u00e0 affiner le ciblage et personnaliser les campagnes. En combinant donn\u00e9es first-party et third-party, les dashboards segmentent les audiences selon leurs comportements, profils d\u00e9mographiques et interactions. Cette approche am\u00e9liore le ciblage publicitaire, la personnalisation des contenus et le retargeting pour stimuler l\u2019engagement et les conversions.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-288c9b88582b49b2c1879783bd6d77fc'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Funnel et mod\u00e8les d\u2019attribution<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Ces visualisations cartographient les parcours clients et les chemins de conversion afin de comprendre la contribution de chaque point de contact. En identifiant les freins \u00e0 la conversion, les marketeurs peuvent ajuster leurs strat\u00e9gies et am\u00e9liorer l\u2019exp\u00e9rience client. Les mod\u00e8les d\u2019attribution multi-touch permettent \u00e9galement d\u2019associer le chiffre d\u2019affaires aux diff\u00e9rents leviers marketing et de mesurer pr\u00e9cis\u00e9ment l\u2019impact de chaque canal sur les ventes ou les leads.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-1-8e0ed5248325c64b295c8cfcd44442b6'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>Reporting et alertes automatis\u00e9s<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p data-pm-slice=\"1 1 &#091;&#093;\">Des rapports programm\u00e9s envoy\u00e9s directement aux parties prenantes permettent aux \u00e9quipes de suivre les tendances et les \u00e9volutions cl\u00e9s. L\u2019automatisation r\u00e9duit les t\u00e2ches manuelles et les risques d\u2019erreur tout en garantissant l\u2019acc\u00e8s aux donn\u00e9es les plus r\u00e9centes. Des alertes personnalis\u00e9es signalent les \u00e9carts importants de performance afin de r\u00e9agir rapidement et d\u2019anticiper les probl\u00e8mes.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-49  el_after_av_section  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34l52en-12ccce9f3b3c9db654cb22ca606aed87\">\n#top .av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La strat\u00e9gie et l\u2019int\u00e9gration des donn\u00e9es augmentent le ROAS du SEA de +100 %.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">ConnectWise:<\/span> Nous avons cr\u00e9\u00e9 des identifiants int\u00e9grant les codes de campagne, les produits achet\u00e9s et les performances par r\u00e9gion. Ces identifiants ont permis d\u2019analyser pr\u00e9cis\u00e9ment les investissements par campagne, notamment par marque\/hors marque, type de campagne, produit et r\u00e9gion. Ce reporting en boucle ferm\u00e9e a permis \u00e0 NP Digital de relier les investissements historiques aux KPI de milieu de funnel et au pipeline g\u00e9n\u00e9r\u00e9 directement.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Pr\u00eats \u00e0 acc\u00e9l\u00e9rer votre croissance ? Contactez-nous.<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17653 avia-img-lazy-loading-not-17653\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/connectwise-background.jpg\" width=\"2000\" height=\"750\" title='connectwise-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/connectwise-background.jpg 2000w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/connectwise-background-300x113.jpg 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/connectwise-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/connectwise-background-768x288.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/connectwise-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/connectwise-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/connectwise-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><\/div><\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-50  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgsrnu9-5365d1705446fdc5fc6652a73f773b40\">\n#top .av-slideshow-ui.av-mcgsrnu9-5365d1705446fdc5fc6652a73f773b40 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-mcgsrnu9-5365d1705446fdc5fc6652a73f773b40 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgsrnu9-5365d1705446fdc5fc6652a73f773b40__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsrnu9-5365d1705446fdc5fc6652a73f773b40__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsrnu9-5365d1705446fdc5fc6652a73f773b40__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgsrnu9-5365d1705446fdc5fc6652a73f773b40__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsrnu9-5365d1705446fdc5fc6652a73f773b40__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsrnu9-5365d1705446fdc5fc6652a73f773b40__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgsrnu9-5365d1705446fdc5fc6652a73f773b40 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgsrnu9-5365d1705446fdc5fc6652a73f773b40__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgsrnu9-5365d1705446fdc5fc6652a73f773b40__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La strat\u00e9gie et l\u2019int\u00e9gration des donn\u00e9es augmentent le ROAS du SEA de +100 %.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">ConnectWise:<\/span> Nous avons cr\u00e9\u00e9 des identifiants int\u00e9grant les codes de campagne, les produits achet\u00e9s et les performances par r\u00e9gion. Ces identifiants ont permis d\u2019analyser pr\u00e9cis\u00e9ment les investissements par campagne, notamment par marque\/hors marque, type de campagne, produit et r\u00e9gion. Ce reporting en boucle ferm\u00e9e a permis \u00e0 NP Digital de relier les investissements historiques aux KPI de milieu de funnel et au pipeline g\u00e9n\u00e9r\u00e9 directement.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Pr\u00eats \u00e0 acc\u00e9l\u00e9rer votre croissance ? Contactez-nous.<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17653 avia-img-lazy-loading-not-17653\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/connectwise-background.jpg\" width=\"2000\" height=\"750\" title='connectwise-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/connectwise-background.jpg 2000w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/connectwise-background-300x113.jpg 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/connectwise-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/connectwise-background-768x288.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/connectwise-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/connectwise-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/connectwise-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-51  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17660'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-ef9b49c17c6d57524d6fe963d4911a9e av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-52  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>PARTENAIRES<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-lu2ycz6h-de7be3b354272e02d3fe48da4054deb8 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/tableau-logo-black-2.png);'><\/span><\/div><div  class='slide-entry av-ov7rml-23994152e6e55d0f1254820bcfa43d47 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/claravine-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-c3fbb9b6711bc7f41b063216f0e7135a flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/google-analytics-logo.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-2e9ec75a68fdc93a250d820eb92c697b flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/adobe-analytics-logo.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-00523ac56092ca6d6ea6d1d38e301bb9 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/liveramp-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-895b54645a62aceb724b29ae4112c7f5 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/04\/looker-studio-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-56847be385ef983ee17b7918a1490bce\">\n.avia-section.av-lim166rt-56847be385ef983ee17b7918a1490bce .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-lim166rt-56847be385ef983ee17b7918a1490bce main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-53  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17660'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-54  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-yymtmd-157711bfe553151475be8091e18f1243 av_one_fifth  avia-builder-el-55  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-56  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CENTRE DE RESSOURCES<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-0ffb6fcb0ac156edb1c16cae4331d918\">\n#top .av-special-heading.av-likf239t-0ffb6fcb0ac156edb1c16cae4331d918{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-0ffb6fcb0ac156edb1c16cae4331d918 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-0ffb6fcb0ac156edb1c16cae4331d918 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-0ffb6fcb0ac156edb1c16cae4331d918 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-0ffb6fcb0ac156edb1c16cae4331d918 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-0ffb6fcb0ac156edb1c16cae4331d918 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-0ffb6fcb0ac156edb1c16cae4331d918 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-58  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Transformez vos donn\u00e9es brutes en strat\u00e9gie digitale ultra-pr\u00e9cise.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-59  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5\">\n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Am\u00e9liorez votre storytelling digital et la collaboration entre les canaux. 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id=\"style-css-av-2k7kt8h-356de9f71aff816b322ddafc836b2d83\">\n.flex_column.av-2k7kt8h-356de9f71aff816b322ddafc836b2d83{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-2k7kt8h-356de9f71aff816b322ddafc836b2d83 av_one_third  avia-builder-el-80  el_after_av_one_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><div  class='avia-video av-ud228x-43abaf3fc185ddafd1c2fafbf0f8500d avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/VV9CbXUdVRw?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Top 5 Digital Marketing Trends For 2024\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/VV9CbXUdVRw?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ayrep-35884e4ee09329114f1950cb9db84f08\">\n#top .hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-3ayrep-35884e4ee09329114f1950cb9db84f08 hr-custom  avia-builder-el-93  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4j3xkb9-79cace5221de072ba4411592438e5903\">\n.av-layout-tab.av-m4j3xkb9-79cace5221de072ba4411592438e5903{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-b4ced65e3f6f844e4cc248833940f94c 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id=\"style-css-av-33gw796-b81b7133db281566da1404532deec7e2\">\n.avia-section.av-33gw796-b81b7133db281566da1404532deec7e2{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-33gw796-b81b7133db281566da1404532deec7e2 main_color avia-section-large avia-no-border-styling  avia-builder-el-97  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17660'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2q8h4ze-dea260de3c61aa67c5ea6537bb0372c4 av_four_fifth  avia-builder-el-98  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25q7muy-b1f5423538c3bd26fb3331d79388a0fa\">\n#top .av_textblock_section.av-25q7muy-b1f5423538c3bd26fb3331d79388a0fa .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-25q7muy-b1f5423538c3bd26fb3331d79388a0fa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&rsquo;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md7zmont-4c298de720109ad53b9b21b2af1816c0\">\n#top .av-special-heading.av-md7zmont-4c298de720109ad53b9b21b2af1816c0{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-md7zmont-4c298de720109ad53b9b21b2af1816c0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-md7zmont-4c298de720109ad53b9b21b2af1816c0 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expertise en cr\u00e9ation de dashboards.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1iom8je-acd76ecfd9cc01bb1afb77c7baa4f085\">\n#top .hr.av-1iom8je-acd76ecfd9cc01bb1afb77c7baa4f085{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1iom8je-acd76ecfd9cc01bb1afb77c7baa4f085 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1iom8je-acd76ecfd9cc01bb1afb77c7baa4f085 hr-custom  avia-builder-el-101  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11917ru-b20904e4c5d2fc6423d59a6e923e6c02\">\n#top .hr.hr-invisible.av-11917ru-b20904e4c5d2fc6423d59a6e923e6c02{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-11917ru-b20904e4c5d2fc6423d59a6e923e6c02 hr-invisible  avia-builder-el-102  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md7zged5-31759389e176a94995c41120e1bfbdf6\">\n#top .togglecontainer.av-md7zged5-31759389e176a94995c41120e1bfbdf6 h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md7zged5-31759389e176a94995c41120e1bfbdf6 h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md7zged5-31759389e176a94995c41120e1bfbdf6 h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md7zged5-31759389e176a94995c41120e1bfbdf6 h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md7zged5-31759389e176a94995c41120e1bfbdf6 p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md7zged5-31759389e176a94995c41120e1bfbdf6 h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md7zged5-31759389e176a94995c41120e1bfbdf6 h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md7zged5-31759389e176a94995c41120e1bfbdf6 .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md7zged5-31759389e176a94995c41120e1bfbdf6 av-elegant-toggle  avia-builder-el-103  el_after_av_hr  el_before_av_hr  toggle_close_all'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/FAQPage\" >\n<section class='av_toggle_section av-md7zdffu-b4d3d79e1cd5033bdef4cc4c42f5373c'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>Comment vous assurez-vous que nos dashboards se concentrent sur les KPI essentiels pour la direction ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nous commen\u00e7ons par identifier vos objectifs, vos audiences et vos principaux KPI \u2014 g\u00e9n\u00e9ration de leads, fid\u00e9lisation, d\u00e9penses publicitaires ou efficacit\u00e9 du funnel de conversion. Nous concevons ensuite un dashboard sur mesure qui met en avant uniquement les indicateurs les plus pertinents, pour une lecture claire et sans surcharge d\u2019informations.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md7zednu-8ad178a0a05077745f42137b1809c706'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>Vos dashboards peuvent-ils r\u00e9ellement int\u00e9grer les donn\u00e9es de tous les canaux \u2014 Paid Media, SEO, email et social \u2014 en temps r\u00e9el ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nous connectons des plateformes comme Google Analytics, Facebook Ads, les outils d\u2019emailing et les CRM pour centraliser les donn\u00e9es de tous vos canaux. Vous b\u00e9n\u00e9ficiez ainsi d\u2019une vision des performances en temps r\u00e9el, avec des alertes automatis\u00e9es en cas d\u2019\u00e9volution des KPI, tout en r\u00e9duisant le reporting manuel et les risques d\u2019erreur.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md7zfby3-f410cbd4aeae58571ed1b911d8fc2206'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>Comment les dashboards permettent-ils d\u2019optimiser les performances de mani\u00e8re proactive gr\u00e2ce \u00e0 l\u2019IA et \u00e0 l\u2019automatisation ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p data-start=\"1063\" data-end=\"1378\">Au-del\u00e0 de la visualisation, nos dashboards exploitent l\u2019IA pour fournir des recommandations claires : r\u00e9allocation des budgets, ajustement des cr\u00e9ations ou affinage du ciblage. Le reporting et les alertes automatis\u00e9s permettent \u00e9galement \u00e0 vos \u00e9quipes de r\u00e9agir rapidement et d\u2019optimiser les performances en continu.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md7zgbdm-0823071b0380b15a55338a8c8c6362ab'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-9' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-9'>Comment rendez-vous les dashboards utiles aux analystes comme aux d\u00e9cideurs non techniques ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-9' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p data-start=\"1490\" data-end=\"1820\">Nous concevons des dashboards interactifs combinant graphiques, cartes de chaleur, courbes de tendances, filtres et analyses d\u00e9taill\u00e9es. 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