{"id":17693,"date":"2024-11-13T19:02:38","date_gmt":"2024-11-14T03:02:38","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=20047"},"modified":"2026-08-14T00:26:00","modified_gmt":"2026-08-13T22:26:00","slug":"cro-conversion","status":"publish","type":"page","link":"https:\/\/npdigital.com\/fr\/solutions\/cro-conversion\/","title":{"rendered":"Conversion Rate Optimization"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-4098a47de6864b0e22cdc2e481d87d62\">\n.avia-section.av-g71os75-4098a47de6864b0e22cdc2e481d87d62 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/conversion-rate-optimization-background.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-4098a47de6864b0e22cdc2e481d87d62 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6\">\n#top .hr.hr-invisible.av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6 hr-invisible  avia-builder-el-4  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7oxf8-72753bd2f608f43d03ff5bb768f99861\">\n#top .av-special-heading.av-ltz7oxf8-72753bd2f608f43d03ff5bb768f99861{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-ltz7oxf8-72753bd2f608f43d03ff5bb768f99861 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ltz7oxf8-72753bd2f608f43d03ff5bb768f99861 .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-ltz7oxf8-72753bd2f608f43d03ff5bb768f99861 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ltz7oxf8-72753bd2f608f43d03ff5bb768f99861 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-72753bd2f608f43d03ff5bb768f99861 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-72753bd2f608f43d03ff5bb768f99861 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ltz7oxf8-72753bd2f608f43d03ff5bb768f99861 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Agence CRO <span class='special_amp'>&amp;<\/span> Optimisation du Taux de Conversion<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Le CRO est une strat\u00e9gie bas\u00e9e sur la data qui vise \u00e0 convertir davantage de visiteurs en clients ou \u00e0 favoriser toute action souhait\u00e9e sur une page web. En testant et optimisant des \u00e9l\u00e9ments comme le design, le contenu et l\u2019UX, le CRO am\u00e9liore l\u2019engagement et maximise le ROI.<\/p>\n<p>L\u2019optimisation du taux de conversion permet ainsi de tirer davantage de valeur du trafic existant, d\u2019augmenter les revenus et d\u2019am\u00e9liorer les performances sans investir davantage en publicit\u00e9.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;right_left&quot;,&quot;parallax_speed&quot;:&quot;4&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-jzkw65-7c35d842cf7e468715a156f0fb7d315d&quot;}\"    ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz6zrvs-4ddd74598931d03628fda96698ee594e\">\n.av-icon-circles-container.av-ltz6zrvs-4ddd74598931d03628fda96698ee594e .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-ltz6zrvs-4ddd74598931d03628fda96698ee594e .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-ltz6zrvs-4ddd74598931d03628fda96698ee594e .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-ltz6zrvs-4ddd74598931d03628fda96698ee594e.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-ltz6zrvs-4ddd74598931d03628fda96698ee594e .avia-icon-circles-icon-2{\ntransform:translate(-195px,155px);\nleft:89%;\ntop:18%;\n}\n.av-icon-circles-container.av-ltz6zrvs-4ddd74598931d03628fda96698ee594e.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-4ddd74598931d03628fda96698ee594e .avia-icon-circles-icon-3{\ntransform:translate(-243px,-55px);\nleft:98%;\ntop:61%;\n}\n.av-icon-circles-container.av-ltz6zrvs-4ddd74598931d03628fda96698ee594e.avia_start_animation 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.avia-icon-circles-icon-6{\ntransform:translate(243px,-55px);\nleft:1%;\ntop:61%;\n}\n.av-icon-circles-container.av-ltz6zrvs-4ddd74598931d03628fda96698ee594e.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-4ddd74598931d03628fda96698ee594e .avia-icon-circles-icon-7{\ntransform:translate(195px,155px);\nleft:10%;\ntop:18%;\n}\n.av-icon-circles-container.av-ltz6zrvs-4ddd74598931d03628fda96698ee594e.avia_start_animation .avia-icon-circles-icon-7{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-4ddd74598931d03628fda96698ee594e.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-ltz6zrvs-4ddd74598931d03628fda96698ee594e avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/conversion-rate-optimzation-lady.png' alt='' title='conversion-rate-optimzation-lady'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-6mqtzbx-a4b2eda43c400b9b3ac457495e4481f4 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue8aa' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-6mqtzbx-a4b2eda43c400b9b3ac457495e4481f4 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Attention limit\u00e9e<\/div><div class=\"icon-description\"><p>Les utilisateurs d\u00e9cident en quelques secondes s\u2019ils restent sur une page. Il est donc essentiel de capter rapidement leur attention avec des messages clairs et des visuels engageants.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-67c8pbx-1fc5af650456bb0f6c37e69971080f05 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8ac' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-67c8pbx-1fc5af650456bb0f6c37e69971080f05 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Pr\u00e9f\u00e9rence pour le mobile<\/div><div class=\"icon-description\"><p>Plus de la moiti\u00e9 du trafic web mondial provient des appareils mobiles. Une exp\u00e9rience optimis\u00e9e pour mobile est donc essentielle pour attirer et fid\u00e9liser les utilisateurs.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-fb2542c57dd95f5e3b666a0561b7867d iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue863' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-fb2542c57dd95f5e3b666a0561b7867d avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Lecture en diagonale<\/div><div class=\"icon-description\"><p>La plupart des utilisateurs survolent les contenus en ligne plut\u00f4t que de tout lire. Des titres, des listes \u00e0 puces et des textes concis facilitent la lecture et la m\u00e9morisation.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4-d693af5b0311772265b69b1633cfc436 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4-d693af5b0311772265b69b1633cfc436 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Influence de la preuve sociale<\/div><div class=\"icon-description\"><p>Les avis clients, t\u00e9moignages et recommandations influencent fortement les d\u00e9cisions d\u2019achat, les consommateurs faisant davantage confiance \u00e0 leurs pairs qu\u2019aux messages des marques.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-3-259dc34b76108eeb1672225a164ef571 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue8a3' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-3-259dc34b76108eeb1672225a164ef571 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Besoin de personnalisation<\/div><div class=\"icon-description\"><p>Les utilisateurs attendent de plus en plus des exp\u00e9riences personnalis\u00e9es, comme des recommandations et offres cibl\u00e9es, qui peuvent renforcer l\u2019engagement et les conversions.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-016ad98838be95a7f94f547a35ba32db iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue896' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-016ad98838be95a7f94f547a35ba32db avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Aversion aux frictions<\/div><div class=\"icon-description\"><p>Tout obstacle \u2014 temps de chargement, formulaires complexes ou \u00e9tapes excessives \u2014 peut provoquer l\u2019abandon. Une exp\u00e9rience fluide et intuitive est donc essentielle pour favoriser la conversion.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-2-535a3575ab2eb1f5b3a8a38625d69da5 iconfont av-no-link avia-icon-circles-icon-7' data-icon-circles-icon=\"7\" aria-hidden='true' data-av_icon='\ue826' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-2-535a3575ab2eb1f5b3a8a38625d69da5 avia-icon-circles-icon-text-7' data-icon-circles-text=\"7\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Pr\u00e9f\u00e9rence pour le visuel<\/div><div class=\"icon-description\"><p>Les utilisateurs r\u00e9agissent fortement aux contenus visuels. Images, vid\u00e9os et infographies captent souvent mieux l\u2019attention et transmettent l\u2019information plus efficacement que le texte.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907a489-86e20d010aac2cd6c804f3946ad02ee6\">\n.avia-section.av-m907a489-86e20d010aac2cd6c804f3946ad02ee6 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2025\/07\/conversion-rate-optimization-background-mobile.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m907a489-86e20d010aac2cd6c804f3946ad02ee6 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m907a489-86e20d010aac2cd6c804f3946ad02ee6 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17693'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-63r5yen-faeb45af05fb02e6d2e8d041f94040bb sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-63r5yen-faeb45af05fb02e6d2e8d041f94040bb\">\n.flex_column.av-63r5yen-faeb45af05fb02e6d2e8d041f94040bb{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-63r5yen-faeb45af05fb02e6d2e8d041f94040bb av_one_full  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5muvdn3-2b326cc1a366e69d759b57f87a818e6d\">\n#top .hr.hr-invisible.av-5muvdn3-2b326cc1a366e69d759b57f87a818e6d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5muvdn3-2b326cc1a366e69d759b57f87a818e6d hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907b3j8-4388e7f36208edae927123ce60b3b6dc\">\n.avia-image-container.av-m907b3j8-4388e7f36208edae927123ce60b3b6dc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m907b3j8-4388e7f36208edae927123ce60b3b6dc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m907b3j8-4388e7f36208edae927123ce60b3b6dc av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17677 avia-img-lazy-loading-not-17677 avia_image ' src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-60x60.png\" alt='' title='Conversion Rate Optimization Reverse (1)'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-60x60.png 60w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-300x300.png 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-36x36.png 36w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/Conversion-Rate-Optimization-Reverse-1-180x180.png 180w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/Conversion-Rate-Optimization-Reverse-1.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5b1rvpr-e14f7ac99c2ed11d63a578e11732fc64\">\n#top .hr.hr-invisible.av-5b1rvpr-e14f7ac99c2ed11d63a578e11732fc64{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-5b1rvpr-e14f7ac99c2ed11d63a578e11732fc64 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907av5r-7de9d78556d1db49252b337cb976f31b\">\n#top .av-special-heading.av-m907av5r-7de9d78556d1db49252b337cb976f31b{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-m907av5r-7de9d78556d1db49252b337cb976f31b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m907av5r-7de9d78556d1db49252b337cb976f31b .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-m907av5r-7de9d78556d1db49252b337cb976f31b .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m907av5r-7de9d78556d1db49252b337cb976f31b .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m907av5r-7de9d78556d1db49252b337cb976f31b .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m907av5r-7de9d78556d1db49252b337cb976f31b .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m907av5r-7de9d78556d1db49252b337cb976f31b av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Agence CRO <span class='special_amp'>&amp;<\/span> Optimisation du Taux de Conversion<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4nmynrj-afabd578c315379f6d3ffb85283b4bf1\">\n#top .hr.hr-invisible.av-4nmynrj-afabd578c315379f6d3ffb85283b4bf1{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-4nmynrj-afabd578c315379f6d3ffb85283b4bf1 hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4\">\n#top .av_textblock_section.av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Le CRO est une strat\u00e9gie bas\u00e9e sur la data qui vise \u00e0 convertir davantage de visiteurs en clients ou \u00e0 favoriser toute action souhait\u00e9e sur une page web. En testant et optimisant le design, le contenu et l\u2019UX \u00e0 partir des donn\u00e9es, le CRO am\u00e9liore l\u2019engagement client et maximise le ROI.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lfa5l-78f164426720704e6f09ee02f859fbf4\">\n#top .hr.hr-invisible.av-m90lfa5l-78f164426720704e6f09ee02f859fbf4{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lfa5l-78f164426720704e6f09ee02f859fbf4 hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4jrxy0f-daafa6c410a6cb2cb7dd121bcf564ab5 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa\">\n.av-icon-circles-container.av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa .avia-icon-circles-icon-2{\ntransform:translate(-195px,155px);\nleft:89%;\ntop:18%;\n}\n.av-icon-circles-container.av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa .avia-icon-circles-icon-3{\ntransform:translate(-243px,-55px);\nleft:98%;\ntop:61%;\n}\n.av-icon-circles-container.av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa .avia-icon-circles-icon-4{\ntransform:translate(-108px,-225px);\nleft:71%;\ntop:95%;\n}\n.av-icon-circles-container.av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa .avia-icon-circles-icon-5{\ntransform:translate(108px,-225px);\nleft:28%;\ntop:95%;\n}\n.av-icon-circles-container.av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa .avia-icon-circles-icon-6{\ntransform:translate(243px,-55px);\nleft:1%;\ntop:61%;\n}\n.av-icon-circles-container.av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa .avia-icon-circles-icon-7{\ntransform:translate(195px,155px);\nleft:10%;\ntop:18%;\n}\n.av-icon-circles-container.av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa.avia_start_animation .avia-icon-circles-icon-7{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.2s;\n}\n.av-icon-circles-container.av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-3uzcu2l-a7aef762cb232e863dc569cde60c96fa avia_animate_when_visible  avia-builder-el-20  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/conversion-rate-optimzation-lady.png' alt='' title='conversion-rate-optimzation-lady'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-3n4sid9-82e5f4405c2244c8af8946450499d80e iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue8aa' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-3n4sid9-82e5f4405c2244c8af8946450499d80e avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Attention limit\u00e9e<\/div><div class=\"icon-description\"><p>Les utilisateurs d\u00e9cident en quelques secondes s\u2019ils restent sur une page. Il est donc essentiel de capter rapidement leur attention avec des messages clairs et des visuels engageants.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2txauvx-8d1ab7fca03daefbe11abd51b060318a iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8ac' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2txauvx-8d1ab7fca03daefbe11abd51b060318a avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Pr\u00e9f\u00e9rence pour le mobile<\/div><div class=\"icon-description\"><p>Plus de la moiti\u00e9 du trafic web mondial provient des appareils mobiles. Une exp\u00e9rience optimis\u00e9e pour mobile est donc essentielle pour attirer et fid\u00e9liser les utilisateurs.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2l55onx-4ad3e2463868670b632c6cbbf911884b iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue863' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2l55onx-4ad3e2463868670b632c6cbbf911884b avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Lecture en diagonale<\/div><div class=\"icon-description\"><p>La plupart des utilisateurs survolent les contenus en ligne plut\u00f4t que de tout lire. Des titres, des listes \u00e0 puces et des textes concis facilitent la lecture et la m\u00e9morisation.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-24wmaxp-5ce34a5f91e83ad58ebe9f032efe5021 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-24wmaxp-5ce34a5f91e83ad58ebe9f032efe5021 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Influence de la preuve sociale<\/div><div class=\"icon-description\"><p>Les avis clients, t\u00e9moignages et recommandations influencent fortement les d\u00e9cisions d\u2019achat, les consommateurs faisant davantage confiance \u00e0 leurs pairs qu\u2019aux messages des marques.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1fmetb1-4ffca24eda019032fbc2ef4205707a3e iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue8a3' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1fmetb1-4ffca24eda019032fbc2ef4205707a3e avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Besoin de personnalisation<\/div><div class=\"icon-description\"><p>Les utilisateurs attendent de plus en plus des exp\u00e9riences personnalis\u00e9es, comme des recommandations et offres cibl\u00e9es, qui peuvent renforcer l\u2019engagement et les conversions.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-19o4wot-404eb5eb66bb81fb3623b231f06fc435 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue896' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-19o4wot-404eb5eb66bb81fb3623b231f06fc435 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Aversion aux frictions<\/div><div class=\"icon-description\"><p>Tout obstacle \u2014 temps de chargement, formulaires complexes ou \u00e9tapes excessives \u2014 peut provoquer l\u2019abandon. Une exp\u00e9rience fluide et intuitive est donc essentielle pour favoriser la conversion.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2st2d9-2a1e49d717751f9b474f0c1b79d91b24 iconfont av-no-link avia-icon-circles-icon-7' data-icon-circles-icon=\"7\" aria-hidden='true' data-av_icon='\ue826' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2st2d9-2a1e49d717751f9b474f0c1b79d91b24 avia-icon-circles-icon-text-7' data-icon-circles-text=\"7\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Pr\u00e9f\u00e9rence pour le visuel<\/div><div class=\"icon-description\"><p>Les utilisateurs r\u00e9agissent fortement aux contenus visuels. Images, vid\u00e9os et infographies captent souvent mieux l\u2019attention et transmettent l\u2019information plus efficacement que le texte.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-89ed9e0c6a269d0787eef3556e1f0e8c\">\n#top .avia-animated-number.av-2u49pr-89ed9e0c6a269d0787eef3556e1f0e8c .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-89ed9e0c6a269d0787eef3556e1f0e8c .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-89ed9e0c6a269d0787eef3556e1f0e8c av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"55\" data-start_from=\"0\">55<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>des marketeurs estiment que trouver des leads qui convertissent est l\u2019un de leurs principaux d\u00e9fis marketing.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-3ed4f96df76999ac70524acd648afecb\">\n#top .avia-animated-number.av-lije2nqk-3ed4f96df76999ac70524acd648afecb .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-3ed4f96df76999ac70524acd648afecb .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-3ed4f96df76999ac70524acd648afecb av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"94\" data-start_from=\"0\">94<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>des d\u00e9butants en CRO ne priorisent pas leurs tests de mani\u00e8re objective.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-c5ee55453858b84ca2eea2552185d159\">\n#top .avia-animated-number.av-lije2hy9-c5ee55453858b84ca2eea2552185d159 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-c5ee55453858b84ca2eea2552185d159 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-c5ee55453858b84ca2eea2552185d159 av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"80\" data-start_from=\"0\">80<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>des entreprises utilisant le CRO ne collectent pas de donn\u00e9es qualitatives.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-c9a4cc432b35a0d5a2e788ad2f0b045d\">\n#top .avia-animated-number.av-lije2bai-c9a4cc432b35a0d5a2e788ad2f0b045d .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-c9a4cc432b35a0d5a2e788ad2f0b045d .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-c9a4cc432b35a0d5a2e788ad2f0b045d av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"81\" data-start_from=\"0\">81<\/span><span class=\"avia-no-number\"> % <\/span><\/strong><div class=\"avia-animated-number-content\"><p>des tests CRO r\u00e9alis\u00e9s sur un site web sont de simples tests A\/B.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17693'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>APPROCHE CRO<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-bdb934054a5b658793212f1abd6da384\">\n#top .av-special-heading.av-5uvt0hp-bdb934054a5b658793212f1abd6da384{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-bdb934054a5b658793212f1abd6da384 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-bdb934054a5b658793212f1abd6da384 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-bdb934054a5b658793212f1abd6da384 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-bdb934054a5b658793212f1abd6da384 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-bdb934054a5b658793212f1abd6da384 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-bdb934054a5b658793212f1abd6da384 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-bdb934054a5b658793212f1abd6da384 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Une approche globale de la performance des pages et du site.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e\">\n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Nous augmentons les taux de conversion de nos clients et r\u00e9duisons les co\u00fbts d\u2019acquisition gr\u00e2ce \u00e0 des programmes de test optimis\u00e9s. Nous d\u00e9veloppons des strat\u00e9gies, frameworks, processus et expertises pour am\u00e9liorer en continu les performances des exp\u00e9riences digitales.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-37  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-97f6c0360101aa391f9ea611a7e3eead av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue843' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>\u00c9laborer un plan.<\/h4><\/header><div class='av-milestone-content'><p>D\u00e9veloppez une roadmap de tests strat\u00e9gique et prioris\u00e9e pour maximiser l\u2019impact tout en minimisant les efforts.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-57ccf1e9bb1f4665f2cefa1a7f0bfbc7 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue845' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Ex\u00e9cution irr\u00e9prochable.<\/h4><\/header><div class='av-milestone-content'><p>Pilotez les tests A\/B de bout en bout : conception, ex\u00e9cution, analyse des donn\u00e9es, hypoth\u00e8ses, recommandations et s\u00e9lection des KPI.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-f4ec767e5dc08a240ae9da3e18f674ed av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>G\u00e9rer et analyser.<\/h4><\/header><div class='av-milestone-content'><p>Pilotez le programme CRO pour g\u00e9n\u00e9rer des insights clients et maximiser les taux de conversion.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-281fc4cbf84dca5ffc1db6856368af02 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8de' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Formuler des hypoth\u00e8ses et optimiser.<\/h4><\/header><div class='av-milestone-content'><p>Fournissez des recommandations strat\u00e9giques pour \u00e9valuer la significativit\u00e9 statistique par segment d\u2019audience, en optimisant la m\u00e9thodologie, la conception des tests, leur dur\u00e9e et la taille des \u00e9chantillons.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8tbbdga-aef6ac67907b5d2cf50ea78abdb99681\">\n#top .hr.hr-invisible.av-m8tbbdga-aef6ac67907b5d2cf50ea78abdb99681{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m8tbbdga-aef6ac67907b5d2cf50ea78abdb99681 hr-invisible  avia-builder-el-38  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>NOTRE PHILOSOPHIE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72\">\n#top .hr.hr-invisible.av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d 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.icongrid_subtitle{\nfont-size:16px;\ncolor:#aaaaaa;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback{\nfont-size:18px;\nbackground-color:#ff5e29;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-41  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6a8d25bfe9dcb' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-7b10a2b2f3b541c90b4d02b7e1ca5103'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Storytelling orient\u00e9 conversion<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Maximisez le potentiel de vos assets digitaux pour stimuler l\u2019engagement et la croissance.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Maximisez le potentiel de vos assets digitaux pour stimuler l\u2019engagement et la croissance.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-54046f96c6b0910a65b7ecc8e1468ef7'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Identifier les opportunit\u00e9s<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Exploitez la data pour comprendre les raisons derri\u00e8re les comportements des utilisateurs et r\u00e9v\u00e9ler ce qui motive leurs actions.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Nous analysons les donn\u00e9es pendant et apr\u00e8s les tests cr\u00e9atifs pour comprendre ce qui fonctionne \u2014 et pourquoi \u2014 et identifier les opportunit\u00e9s au sein des cr\u00e9ations et des audiences.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-8a3ce37c19a8d26a023d4b8c2acd8730'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Optimisation it\u00e9rative<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Optimisez chaque \u00e9l\u00e9ment individuellement pour isoler son impact sur les performances.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Tester et affiner une variable \u00e0 la fois permet d\u2019am\u00e9liorer continuellement vos assets digitaux et d\u2019optimiser pleinement votre funnel de conversion.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-589ae91832dd10fc4d7c09e647eddf30'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >\u00c9l\u00e9ments de conversion<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Concevez et optimisez chaque \u00e9tape du parcours pour cr\u00e9er une exp\u00e9rience de conversion optimale.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Nous affinons le design et les \u00e9l\u00e9ments de conversion pour aligner l\u2019UX sur les objectifs. Nos hypoth\u00e8ses \u00e9voluent en continu et alimentent le processus cr\u00e9atif afin d\u2019optimiser chaque sprint de test.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-42  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17693'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-43  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-44  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:7,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 110.083333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Overlay Map<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Analysez en d\u00e9tail les clics sur des \u00e9l\u00e9ments sp\u00e9cifiques.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17680 avia-img-lazy-loading-not-17680\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/overlap.png\" width=\"1200\" height=\"1321\" title='overlap' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/overlap.png 1200w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/overlap-273x300.png 273w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/overlap-936x1030.png 936w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/overlap-768x845.png 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/overlap-640x705.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Confetti Maps<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Analysez pr\u00e9cis\u00e9ment chaque clic.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17681 avia-img-lazy-loading-not-17681\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/confetti.png\" width=\"1200\" height=\"1321\" title='confetti' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/confetti.png 1200w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/confetti-273x300.png 273w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/confetti-936x1030.png 936w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/confetti-768x845.png 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/confetti-640x705.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__2  slide-3 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Click Maps<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Identifiez les \u00e9l\u00e9ments qui g\u00e9n\u00e8rent le plus d\u2019interactions.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17682 avia-img-lazy-loading-not-17682\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/clickmap.png\" width=\"1200\" height=\"1321\" title='clickmap' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/clickmap.png 1200w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/clickmap-273x300.png 273w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/clickmap-936x1030.png 936w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/clickmap-768x845.png 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/clickmap-640x705.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__3  slide-4 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__3 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Scroll Maps<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Voyez jusqu\u2019o\u00f9 les visiteurs font d\u00e9filer votre page.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17683 avia-img-lazy-loading-not-17683\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/scroll-map.png\" width=\"1200\" height=\"1321\" title='scroll-map' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/scroll-map.png 1200w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/scroll-map-273x300.png 273w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/scroll-map-936x1030.png 936w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/scroll-map-768x845.png 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/scroll-map-640x705.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-45  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>STRAT\u00c9GIE &amp; EX\u00c9CUTION CRO<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-bb3ae4293115a685266263ee31a87714\">\n#top .av-special-heading.av-kxppuxez-bb3ae4293115a685266263ee31a87714{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-bb3ae4293115a685266263ee31a87714 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-bb3ae4293115a685266263ee31a87714 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-bb3ae4293115a685266263ee31a87714 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-bb3ae4293115a685266263ee31a87714 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-bb3ae4293115a685266263ee31a87714 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-bb3ae4293115a685266263ee31a87714 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-bb3ae4293115a685266263ee31a87714 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-47  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Comprenez les comportements, testez et optimisez les conversions.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-48  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-49  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-39935450cbfb967003932b46d375f2af'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Audit CRO \/ UX<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nous commen\u00e7ons par une analyse approfondie des donn\u00e9es du site afin d\u2019identifier les points d\u2019abandon et les pages ou \u00e9l\u00e9ments sous-performants. Nous \u00e9tudions ensuite les comportements via des heatmaps, enregistrements de sessions et enqu\u00eates utilisateurs pour rep\u00e9rer les points de friction. L\u2019audit permet enfin d\u2019identifier les opportunit\u00e9s d\u2019optimisation : refonte des layouts, am\u00e9lioration des messages ou optimisation de l\u2019exp\u00e9rience mobile.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-55c3113e16e3e28b25cd556f302e3b85'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Analyse du comportement utilisateur<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nous analysons la mani\u00e8re dont les visiteurs interagissent avec chaque \u00e9l\u00e9ment des pages afin de comprendre leurs pr\u00e9f\u00e9rences, leurs freins et leurs motivations. Nous \u00e9tudions les clics, la profondeur de scroll, le temps pass\u00e9 et les parcours de navigation pour identifier les zones d\u2019engagement et d\u2019abandon. Les heatmaps et enregistrements de sessions visualisent ces interactions, tandis que l\u2019analytics r\u00e9v\u00e8le les tendances li\u00e9es aux sources de trafic, taux de rebond et parcours de conversion.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-6cb42c94c1c78482ab6505ef10fe0989'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Tests A\/B<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nous commen\u00e7ons par d\u00e9finir un objectif clair \u2014 augmenter les conversions ou l\u2019engagement \u2014 et identifier l\u2019\u00e9l\u00e9ment \u00e0 tester, comme un CTA, un titre ou une variation de mise en page. \u00c0 partir des donn\u00e9es existantes, nous formulons ensuite une hypoth\u00e8se sur l\u2019impact attendu.<\/p>\n<p>Nous cr\u00e9ons deux versions et les testons aupr\u00e8s d\u2019une audience cible sur une p\u00e9riode suffisamment longue pour obtenir des r\u00e9sultats statistiquement significatifs. Nous suivons les interactions afin de comparer les performances de chaque version.<\/p>\n<p>Une fois les donn\u00e9es recueillies, nous d\u00e9terminons si la variation am\u00e9liore significativement les r\u00e9sultats par rapport \u00e0 la version de contr\u00f4le. Si elle est concluante, elle peut \u00eatre d\u00e9ploy\u00e9e durablement, avant de poursuivre avec de nouveaux tests pour optimiser continuellement l\u2019UX.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-feb5df794b425018ccdb7dad9c9ac058'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Cr\u00e9ation de landing pages<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nous concevons des landing pages optimis\u00e9es pour la conversion, ax\u00e9es sur la clart\u00e9, la pertinence et la simplicit\u00e9. Un titre percutant communique imm\u00e9diatement la valeur, tandis que des messages orient\u00e9s b\u00e9n\u00e9fices r\u00e9pondent aux besoins et aux probl\u00e9matiques de l\u2019audience cible.<\/p>\n<p>Des visuels engageants, des messages concis et un CTA unique et visible guident les utilisateurs vers l\u2019action sans distraction. Nous int\u00e9grons \u00e9galement des \u00e9l\u00e9ments de r\u00e9assurance \u2014 t\u00e9moignages, avis ou badges \u2014 pour renforcer la confiance et la cr\u00e9dibilit\u00e9.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-50  el_after_av_section  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34l52en-12ccce9f3b3c9db654cb22ca606aed87\">\n#top .av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow 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data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >+31 % de conversions gr\u00e2ce aux tests A\/B sur les maquettes de pages.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Citrix:<\/span> Nous avons r\u00e9alis\u00e9 un audit UX afin de poser les bases de nouveaux layouts PLP. Nous avons ensuite livr\u00e9 huit maquettes comprenant plusieurs \u00e9l\u00e9ments \u00e0 tester en A\/B. Le projet a d\u00e9pass\u00e9 les attentes du client, avec une livraison en avance et un backlog d\u2019id\u00e9es de tests \u00e0 d\u00e9ployer apr\u00e8s notre intervention.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Pr\u00eats \u00e0 acc\u00e9l\u00e9rer votre croissance ? Contactez-nous.<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17684 avia-img-lazy-loading-not-17684\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/citrix-background.jpg\" width=\"2000\" height=\"750\" title='citrix-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/citrix-background.jpg 2000w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/citrix-background-300x113.jpg 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/citrix-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/citrix-background-768x288.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/citrix-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/citrix-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/citrix-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Une s\u00e9rie de bienvenue optimis\u00e9e augmente les revenus du workflow de 42 %.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">modkat:<\/span> En repensant la s\u00e9rie de bienvenue pour mieux valoriser les offres et les CTA, nous avons fortement augment\u00e9 les taux d\u2019ouverture, de clic et les revenus. Un bouton d\u2019achat visible d\u00e8s le haut de page, un design plus \u00e9pur\u00e9, moins de texte et davantage d\u2019espace blanc ont am\u00e9lior\u00e9 l\u2019UX et r\u00e9duit les freins \u00e0 la conversion.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Pr\u00eats \u00e0 acc\u00e9l\u00e9rer votre croissance ? Contactez-nous.<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17685 avia-img-lazy-loading-not-17685\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/modkak-background.jpg\" width=\"2000\" height=\"750\" title='modkak-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/modkak-background.jpg 2000w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/modkak-background-300x113.jpg 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/modkak-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/modkak-background-768x288.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/modkak-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/modkak-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/modkak-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2  slide-3 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >L\u2019optimisation du message de valeur augmente le taux de transaction de 4,3 %.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Western Union:<\/span> Nous avons r\u00e9organis\u00e9 le contenu de la homepage sous le hero pour mettre en avant un bloc \u00ab Pourquoi Western Union \u00bb, en repoussant les contenus secondaires plus bas. Nous avons ensuite ajout\u00e9 des messages de valeur apr\u00e8s le CTA pour stimuler l\u2019engagement et test\u00e9 plusieurs arguments cl\u00e9s sous forme de liste avec ic\u00f4nes.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Pr\u00eats \u00e0 acc\u00e9l\u00e9rer votre croissance ? Contactez-nous.<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17686 avia-img-lazy-loading-not-17686\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/wu-background.jpg\" width=\"2000\" height=\"750\" title='wu-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/wu-background.jpg 2000w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/wu-background-300x113.jpg 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/wu-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/wu-background-768x288.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/wu-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/wu-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/wu-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__3  slide-4 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__3 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Une meilleure pertinence entre l\u2019annonce et la page augmente de 48 % le taux d\u2019inscription du trafic SEA.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Shippo:<\/span> Nous avons cr\u00e9\u00e9 une version de la homepage d\u00e9di\u00e9e au trafic SEA et lanc\u00e9 un cycle continu de tests sur huit mois. Apr\u00e8s avoir test\u00e9 plusieurs variantes de titres et de textes du hero pour identifier la proposition de valeur la plus efficace, nous avons optimis\u00e9 le reste de la page en ajoutant ou supprimant certains contenus. La suppression des CTA et liens inutiles s\u2019est r\u00e9v\u00e9l\u00e9e d\u00e9terminante pour augmenter les inscriptions.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Pr\u00eats \u00e0 acc\u00e9l\u00e9rer votre croissance ? Contactez-nous.<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17687 avia-img-lazy-loading-not-17687\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/shippo-background.jpg\" width=\"2000\" height=\"750\" title='shippo-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/shippo-background.jpg 2000w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/shippo-background-300x113.jpg 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/shippo-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/shippo-background-768x288.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/shippo-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/shippo-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/shippo-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-51  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85\">\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0 .avia-caption-title{\nfont-size:30px;\n}\n#top 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.avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0  slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >+31 % de conversions gr\u00e2ce aux tests A\/B sur les maquettes de pages.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Citrix:<\/span> Nous avons r\u00e9alis\u00e9 un audit UX afin de poser les bases de nouveaux layouts PLP. Nous avons ensuite livr\u00e9 huit maquettes comprenant plusieurs \u00e9l\u00e9ments \u00e0 tester en A\/B. Le projet a d\u00e9pass\u00e9 les attentes du client, avec une livraison en avance et un backlog d\u2019id\u00e9es de tests \u00e0 d\u00e9ployer apr\u00e8s notre intervention.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Pr\u00eats \u00e0 acc\u00e9l\u00e9rer votre croissance ? Contactez-nous.<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17684 avia-img-lazy-loading-not-17684\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/citrix-background.jpg\" width=\"2000\" height=\"750\" title='citrix-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/citrix-background.jpg 2000w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/citrix-background-300x113.jpg 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/citrix-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/citrix-background-768x288.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/citrix-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/citrix-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/citrix-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__1  slide-2 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Une s\u00e9rie de bienvenue optimis\u00e9e augmente les revenus du workflow de 42 %.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">modkat:<\/span> En repensant la s\u00e9rie de bienvenue pour mieux valoriser les offres et les CTA, nous avons fortement augment\u00e9 les taux d\u2019ouverture, de clic et les revenus. Un bouton d\u2019achat visible d\u00e8s le haut de page, un design plus \u00e9pur\u00e9, moins de texte et davantage d\u2019espace blanc ont am\u00e9lior\u00e9 l\u2019UX et r\u00e9duit les freins \u00e0 la conversion.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Pr\u00eats \u00e0 acc\u00e9l\u00e9rer votre croissance ? Contactez-nous.<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17685 avia-img-lazy-loading-not-17685\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/modkak-background.jpg\" width=\"2000\" height=\"750\" title='modkak-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/modkak-background.jpg 2000w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/modkak-background-300x113.jpg 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/modkak-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/modkak-background-768x288.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/modkak-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/modkak-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/modkak-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__2  slide-3 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__2 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >L\u2019optimisation du message de valeur augmente le taux de transaction de 4,3 %.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Western Union:<\/span> Nous avons r\u00e9organis\u00e9 le contenu de la homepage sous le hero pour mettre en avant un bloc \u00ab Pourquoi Western Union \u00bb, en repoussant les contenus secondaires plus bas. Nous avons ensuite ajout\u00e9 des messages de valeur apr\u00e8s le CTA pour stimuler l\u2019engagement et test\u00e9 plusieurs arguments cl\u00e9s sous forme de liste avec ic\u00f4nes.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Pr\u00eats \u00e0 acc\u00e9l\u00e9rer votre croissance ? Contactez-nous.<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17686 avia-img-lazy-loading-not-17686\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/wu-background.jpg\" width=\"2000\" height=\"750\" title='wu-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/wu-background.jpg 2000w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/wu-background-300x113.jpg 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/wu-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/wu-background-768x288.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/wu-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/wu-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/wu-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__3  slide-4 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__3 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Une meilleure pertinence entre l\u2019annonce et la page augmente de 48 % le taux d\u2019inscription du trafic SEA.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Shippo:<\/span> Nous avons cr\u00e9\u00e9 une version de la homepage d\u00e9di\u00e9e au trafic SEA et lanc\u00e9 un cycle continu de tests sur huit mois. Apr\u00e8s avoir test\u00e9 plusieurs variantes de titres et de textes du hero pour identifier la proposition de valeur la plus efficace, nous avons optimis\u00e9 le reste de la page en ajoutant ou supprimant certains contenus. La suppression des CTA et liens inutiles s\u2019est r\u00e9v\u00e9l\u00e9e d\u00e9terminante pour augmenter les inscriptions.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Pr\u00eats \u00e0 acc\u00e9l\u00e9rer votre croissance ? Contactez-nous.<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17687 avia-img-lazy-loading-not-17687\"  src=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/shippo-background.jpg\" width=\"2000\" height=\"750\" title='shippo-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/shippo-background.jpg 2000w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/shippo-background-300x113.jpg 300w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/shippo-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/shippo-background-768x288.jpg 768w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/shippo-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/shippo-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/shippo-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-52  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17693'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-ef9b49c17c6d57524d6fe963d4911a9e av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-53  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>PARTENAIRES<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-ov7rml-42910c06aed061f286f7644efd578041 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/crazzy-egg-logo-2-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-8f3498214fd40ddd7ee698ba1614ff69 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/hotjar-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-89ed91c96b0289ac203eabf9ab396329 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/cxl-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-96fd8be6d6ef5b2b29ce23b002a84c42 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/optimizely-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-9ba8424ba540a36dbedb51cc78a6893d flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/vwo-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-800cb6770ce0396c7c0d0f4f9e857f99 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/fr\/wp-content\/uploads\/sites\/22\/2024\/11\/figma-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-54  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17693'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-55  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-56  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-57  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CENTRE DE RESSOURCES<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-e8ae6b2aac933f16478b178c6e3016c8\">\n#top .av-special-heading.av-likf239t-e8ae6b2aac933f16478b178c6e3016c8{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-e8ae6b2aac933f16478b178c6e3016c8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-e8ae6b2aac933f16478b178c6e3016c8 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-e8ae6b2aac933f16478b178c6e3016c8 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-e8ae6b2aac933f16478b178c6e3016c8 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-e8ae6b2aac933f16478b178c6e3016c8 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-e8ae6b2aac933f16478b178c6e3016c8 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-59  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Prenez davantage le contr\u00f4le de vos conversions.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-60  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5\">\n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Ma\u00eetrisez l\u2019optimisation du taux de conversion \u00e0 votre rythme. Notre centre de ressources propose des analyses approfondies et des formats courts pour vous aider \u00e0 devenir un expert du CRO.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-152z8kh-62f827c88aba2ce45ef9a30c944f1427 av_one_fifth  avia-builder-el-62  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8\">\n.av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-63  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap fullsize'  ><div 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id=\"style-css-av-3dlblan-81d510b48ade4e9d765edbe4dfdd3cd0\">\n.avia-section.av-3dlblan-81d510b48ade4e9d765edbe4dfdd3cd0{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-3dlblan-81d510b48ade4e9d765edbe4dfdd3cd0 main_color avia-section-large avia-no-border-styling  avia-builder-el-98  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17693'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2uxss33-37163e8fbdd5ef9b8d89c68c8a25f8c2 av_four_fifth  avia-builder-el-99  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-90ddu7-fa057020c049d6434313dc27ab5019cc\">\n#top 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et nos expertises en optimisation du taux de conversion.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ktcz2n-1a2a4155341837d02dc483f6df003269\">\n#top .hr.av-1ktcz2n-1a2a4155341837d02dc483f6df003269{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1ktcz2n-1a2a4155341837d02dc483f6df003269 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1ktcz2n-1a2a4155341837d02dc483f6df003269 hr-custom  avia-builder-el-102  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12dgien-6a1239cd996c903d2d89205984b55759\">\n#top .hr.hr-invisible.av-12dgien-6a1239cd996c903d2d89205984b55759{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-12dgien-6a1239cd996c903d2d89205984b55759 hr-invisible  avia-builder-el-103  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md7zzs7i-6796dd7a57a3df428d8dbcd4decd1e2b\">\n#top .togglecontainer.av-md7zzs7i-6796dd7a57a3df428d8dbcd4decd1e2b h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md7zzs7i-6796dd7a57a3df428d8dbcd4decd1e2b h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md7zzs7i-6796dd7a57a3df428d8dbcd4decd1e2b h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md7zzs7i-6796dd7a57a3df428d8dbcd4decd1e2b h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md7zzs7i-6796dd7a57a3df428d8dbcd4decd1e2b p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md7zzs7i-6796dd7a57a3df428d8dbcd4decd1e2b h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md7zzs7i-6796dd7a57a3df428d8dbcd4decd1e2b h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md7zzs7i-6796dd7a57a3df428d8dbcd4decd1e2b .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md7zzs7i-6796dd7a57a3df428d8dbcd4decd1e2b av-elegant-toggle  avia-builder-el-104  el_after_av_hr  el_before_av_hr  toggle_close_all'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/FAQPage\" >\n<section class='av_toggle_section av-md7zwm5p-b982c3a742f1027f3e91e1bb1e09b8cc'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>Comment vos actions CRO augmentent-elles les conversions sans investir davantage dans l\u2019acquisition de trafic ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p data-start=\"141\" data-end=\"573\">Notre approche CRO vise \u00e0 maximiser la valeur du trafic existant gr\u00e2ce \u00e0 une optimisation bas\u00e9e sur la data, afin d\u2019augmenter les conversions tout en r\u00e9duisant les co\u00fbts d\u2019acquisition. En analysant les comportements utilisateurs, heatmaps, enregistrements de sessions et enqu\u00eates, nous identifions les points de friction et d\u00e9ployons des tests A\/B cibl\u00e9s sur le design, les messages et l\u2019UX, sans investissement publicitaire suppl\u00e9mentaire.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md7zxkik-faf4b72b793373df82254437b0381843'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>Pouvez-vous expliquer votre processus structur\u00e9 pour d\u00e9finir et valider les tests CRO ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p data-start=\"670\" data-end=\"1144\">Nous suivons une m\u00e9thodologie scientifique de bout en bout : 1) d\u00e9finir un objectif clair et s\u00e9lectionner un \u00e9l\u00e9ment \u00e0 tester, 2) formuler une hypoth\u00e8se \u00e0 partir des insights utilisateurs, 3) concevoir et ex\u00e9cuter des tests A\/B ou multivari\u00e9s selon des m\u00e9thodes statistiques rigoureuses \u2014 segmentation, taille d\u2019\u00e9chantillon et significativit\u00e9 des variantes \u2014 puis 4) analyser les r\u00e9sultats, identifier les enseignements actionnables et it\u00e9rer pour amplifier les gains.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md7zyorf-943628a7eec251f50a185df12703c09c'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>Comment identifiez-vous les raisons derri\u00e8re les pages ou \u00e9l\u00e9ments sous-performants ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p data-start=\"1233\" data-end=\"1636\">Au-del\u00e0 des KPI, nous analysons les causes comportementales. Nous utilisons des heatmaps pour comprendre o\u00f9 les utilisateurs cliquent ou s\u2019arr\u00eatent, des enregistrements de sessions pour observer leurs parcours et des enqu\u00eates sur site pour recueillir des retours qualitatifs. Cette combinaison de donn\u00e9es quantitatives et qualitatives permet de b\u00e2tir des strat\u00e9gies d\u2019optimisation fond\u00e9es sur les comportements et motivations r\u00e9els des utilisateurs.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md7zzpce-24b12a6c7f51f2b5c3b825e57f924caa'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>Comment le CRO s\u2019int\u00e8gre-t-il \u00e0 une strat\u00e9gie de croissance globale et \u00e0 votre stack technologique ?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p data-start=\"1745\" data-end=\"2184\">Notre approche CRO s\u2019int\u00e8gre \u00e0 un framework analytics global. Nous auditons l\u2019ensemble du funnel, alignons les tests CRO sur les objectifs de mesure et les dashboards, et assurons un tracking fiable des donn\u00e9es. Les enseignements des tests A\/B alimentent \u00e9galement les int\u00e9grations CRM, l\u2019attribution, le marketing mix modeling et l\u2019optimisation de l\u2019ensemble du parcours client.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q5rw5r-9aa1b60e72d3881a8f9e0fcda7257fae\">\n#top .hr.av-q5rw5r-9aa1b60e72d3881a8f9e0fcda7257fae{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-q5rw5r-9aa1b60e72d3881a8f9e0fcda7257fae .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-q5rw5r-9aa1b60e72d3881a8f9e0fcda7257fae hr-custom  avia-builder-el-105  el_after_av_toggle_container  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079\">\n.avia-section.av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='npd-footer'  class='avia-section av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079 main_color avia-section-large avia-no-border-styling  avia-builder-el-106  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17693'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-cokix-1cb7a0bb4d1981886bdd8598edf1f2cc av_one_full  avia-builder-el-107  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc\">\n#top .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxpq1lgb-7fd2c57742bb9a8a14d584e13d2d54dc av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-108  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Pr\u00eat \u00e0 acc\u00e9l\u00e9rer votre croissance ? <a style=\"text-decoration: underline;\" href=\"#modal\">Parlons-en !<\/a><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Une approche bas\u00e9e sur la data pour augmenter la part de visiteurs qui deviennent clients ou, plus largement, r\u00e9alisent l\u2019action souhait\u00e9e sur une page.<\/p>\n","protected":false},"author":4,"featured_media":17694,"parent":17280,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-17693","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gie CRO et services d\u2019optimisation du taux de conversion. 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