Narayana Health is a premier chain of hospitals, with a significant presence in Southern, Eastern and North Eastern India. Armed with an esteemed panel of healthcare specialists, state-of-the-art infrastructure facilities, and cutting-edge medical and diagnostic know-how, Narayana Health strives to deliver premium-quality, accessible and affordable healthcare to one and all.
Like other healthcare niche websites, Narayana Health was also not immune to the YML (Your Money – Your Life), and EAT (Expertise, Authoritativeness, and Trustworthiness) updates.
Narayana Health struggled with
Low SERP shelf presence
Inadequate rankings for non-branded keywords and keyphrases
Technical SEO issues on majority of money pages
Duplicate content-led keyword cannibalization
Filter issues and more
How We at NP Digital Achieved It All for Narayana Health
The ‘behind-the-curtain’ team at NP Digital India achieved phenomenal success in terms of
Improving organic traffic
Improving search term rankings
Scaling the appointment booking statistics
What we did to achieve these milestones
Disavowing spammy backlinks
Reinterlinking and 301 link redirections
301 redirects to primary pages to overcome the duplicate content issues
Site speed optimization, core web vitals recommendations, and meta data optimizations
A 4-step content marketing approach – optimising existing content, rehashing existing content and building new content to target low hanging keywords, creating pillar pages to target head terms and developing cluster blogs on frequent Google queries
GMB (Google My Business) optimisation
Implementation of Breadcrumb Schema, Medical Web Page Schema, FAQ Schema, Phone Number Schema, Social Handles Schema, Logo Schema, Organization Schema, Person Schema, and Physician Schemas
Keyword visibility has improved by 754%
Keywords that are ranking in top 3 positions have improved by 697%
Organic Clicks improved by 525%. We have grown by 8.3 Million clicks.
Organic Impressions improved by 698%. We have grown by 262.4 Million Impressions.
We have ranked 50,000+ keywords for Featured Snippet
We have ranked 14,000+ keywords for Local Pack
We have ranked 22,000+ keywords for Knowledge Panel
We have ranked 77,000+ keywords for People Also Ask
Organic New Users increased by 80.28%
Organic Users increased by 77.16%
Wish to achieve such phenomenal success for your brand? Connect with the experts at NP Digital India today.