{"id":23240,"date":"2025-03-28T12:11:50","date_gmt":"2025-03-28T19:11:50","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=21626"},"modified":"2026-10-22T03:10:23","modified_gmt":"2026-10-21T21:40:23","slug":"user-experience","status":"publish","type":"page","link":"https:\/\/npdigital.com\/in\/solutions\/user-experience\/","title":{"rendered":"User Experience"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-f872de7b4266a4f46679efbffd54ebb0\">\n.avia-section.av-g71os75-f872de7b4266a4f46679efbffd54ebb0 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2026\/10\/neil-web-summit.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-f872de7b4266a4f46679efbffd54ebb0 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div 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modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">User Experience Agency Services<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span class=\"TextRun SCXW207117283 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW207117283 BCX0\">Today\u2019s users<\/span><span class=\"NormalTextRun SCXW207117283 BCX0\"> expect<\/span> <span class=\"NormalTextRun SCXW207117283 BCX0\">modern <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">websites <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">to <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">be intuitive<\/span><span class=\"NormalTextRun SCXW207117283 BCX0\"> to use, responsive on any device<\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">, <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">and professionally designed in a way that reflects the <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">care and quality of the brand. <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">Our <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">team of UX <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">design<\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">ers<\/span> <span class=\"NormalTextRun SCXW207117283 BCX0\">follow <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">these core <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">principles <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">to <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">ensure <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">your <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">website <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">effortlessly <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">guides <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">users <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">through the customer journey.<\/span><\/span><span class=\"EOP SCXW207117283 BCX0\" data-ccp-props=\"{\"> A well-optimized UX not only increases engagement but also enhances conversions, customer loyalty, and brand perception.<\/span><\/p>\n<p>We design the best experience for your users, while working within systems and frameworks that make sense to developers.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;right_left&quot;,&quot;parallax_speed&quot;:&quot;4&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-jzkw65-7c35d842cf7e468715a156f0fb7d315d&quot;}\"    ><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907ga8v-521727aa6dc753b545b69bc742978ca9\">\n.avia-section.av-m907ga8v-521727aa6dc753b545b69bc742978ca9 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2026\/10\/neil-web-summit-1030x579.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m907ga8v-521727aa6dc753b545b69bc742978ca9 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m907ga8v-521727aa6dc753b545b69bc742978ca9 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23240'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5pi0hbu-e8af6fcc27840580379fd584aae87afa sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5pi0hbu-e8af6fcc27840580379fd584aae87afa\">\n.flex_column.av-5pi0hbu-e8af6fcc27840580379fd584aae87afa{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-5pi0hbu-e8af6fcc27840580379fd584aae87afa av_one_full  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-53rc1h6-990da7ba24932fafe3f47d29c25c5818\">\n#top .hr.hr-invisible.av-53rc1h6-990da7ba24932fafe3f47d29c25c5818{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-53rc1h6-990da7ba24932fafe3f47d29c25c5818 hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907h3hx-3996b580ec3ecf43f72f4b2e61019dd0\">\n.avia-image-container.av-m907h3hx-3996b580ec3ecf43f72f4b2e61019dd0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m907h3hx-3996b580ec3ecf43f72f4b2e61019dd0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m907h3hx-3996b580ec3ecf43f72f4b2e61019dd0 av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23687 avia-img-lazy-loading-not-23687 avia_image ' src=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2026\/10\/user-experience-icon-white.svg\" alt='' title='user-experience-icon-white'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-50wvc9m-c296c93f4fdf946a661fc033f0f014ae\">\n#top .hr.hr-invisible.av-50wvc9m-c296c93f4fdf946a661fc033f0f014ae{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-50wvc9m-c296c93f4fdf946a661fc033f0f014ae hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907gx8u-6dab8724b5d8b82a88e334b3e8ce2292\">\n#top .av-special-heading.av-m907gx8u-6dab8724b5d8b82a88e334b3e8ce2292{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-m907gx8u-6dab8724b5d8b82a88e334b3e8ce2292 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m907gx8u-6dab8724b5d8b82a88e334b3e8ce2292 .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-m907gx8u-6dab8724b5d8b82a88e334b3e8ce2292 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m907gx8u-6dab8724b5d8b82a88e334b3e8ce2292 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m907gx8u-6dab8724b5d8b82a88e334b3e8ce2292 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m907gx8u-6dab8724b5d8b82a88e334b3e8ce2292 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m907gx8u-6dab8724b5d8b82a88e334b3e8ce2292 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">User Experience Agency Services<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907h9jj-4a4d9cd2b6cec389bef3df2b60b60532\">\n#top .hr.hr-invisible.av-m907h9jj-4a4d9cd2b6cec389bef3df2b60b60532{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m907h9jj-4a4d9cd2b6cec389bef3df2b60b60532 hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907gnqe-11d2fcc52e40342089c2880cf38bce57\">\n#top .av_textblock_section.av-m907gnqe-11d2fcc52e40342089c2880cf38bce57 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m907gnqe-11d2fcc52e40342089c2880cf38bce57 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m907gnqe-11d2fcc52e40342089c2880cf38bce57 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m907gnqe-11d2fcc52e40342089c2880cf38bce57 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span class=\"TextRun SCXW207117283 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW207117283 BCX0\">Today\u2019s users<\/span><span class=\"NormalTextRun SCXW207117283 BCX0\"> expect<\/span> <span class=\"NormalTextRun SCXW207117283 BCX0\">modern <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">websites <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">to <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">be intuitive<\/span><span class=\"NormalTextRun SCXW207117283 BCX0\"> to use, responsive on any device<\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">, <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">and professionally designed in a way that reflects the <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">care and quality of the brand. <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">Our <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">team of UX <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">design<\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">ers<\/span> <span class=\"NormalTextRun SCXW207117283 BCX0\">follow <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">these core <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">principles <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">to <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">ensure <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">your <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">website <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">effortlessly <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">guides <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">users <\/span><span class=\"NormalTextRun SCXW207117283 BCX0\">through the customer journey.<\/span><\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lhzga-f7a4b5b162018a887c1e78e0f439b55e\">\n#top .hr.hr-invisible.av-m90lhzga-f7a4b5b162018a887c1e78e0f439b55e{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lhzga-f7a4b5b162018a887c1e78e0f439b55e hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-f6g3p6-60a61cb274c1beb46a6f0907a13592d4 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-d8a6159ea7fb51cf4d31ec304cc17195\">\n#top .avia-animated-number.av-2u49pr-d8a6159ea7fb51cf4d31ec304cc17195 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-d8a6159ea7fb51cf4d31ec304cc17195 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-d8a6159ea7fb51cf4d31ec304cc17195 av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"75\" data-start_from=\"0\">75<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of first time visitors will base a website&#8217;s credibility entirely on their first impression of its design.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-532fb3ead8c9555a22fd0a10fcce94dd\">\n#top .avia-animated-number.av-lije2nqk-532fb3ead8c9555a22fd0a10fcce94dd .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-532fb3ead8c9555a22fd0a10fcce94dd .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-532fb3ead8c9555a22fd0a10fcce94dd av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"80\" data-start_from=\"0\">80<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of production errors can be mitigated when UX teams design and prototype new pages for developers.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-634f1c52c82d24213ea991d191d17920\">\n#top .avia-animated-number.av-lije2hy9-634f1c52c82d24213ea991d191d17920 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-634f1c52c82d24213ea991d191d17920 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-634f1c52c82d24213ea991d191d17920 av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"73\" data-start_from=\"0\">73<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of users will leave a website that lacks responsiveness across multiple devices.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-2d88945c9e0a9be12a931d2f7c52a155\">\n#top .avia-animated-number.av-lije2bai-2d88945c9e0a9be12a931d2f7c52a155 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-2d88945c9e0a9be12a931d2f7c52a155 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-2d88945c9e0a9be12a931d2f7c52a155 av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"60\" data-start_from=\"0\">60<\/span><span class=\"avia-no-number\">% <\/span><\/strong><div class=\"avia-animated-number-content\"><p>of online shoppers rated &#8220;usability&#8221; as the most important design characteristic when online shopping.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>USER EXPERIENCE APPROACH<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-631d1dc2a76c615cf1ef4cc5567b5d1d\">\n#top .av-special-heading.av-5uvt0hp-631d1dc2a76c615cf1ef4cc5567b5d1d{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-631d1dc2a76c615cf1ef4cc5567b5d1d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-631d1dc2a76c615cf1ef4cc5567b5d1d .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-631d1dc2a76c615cf1ef4cc5567b5d1d .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-631d1dc2a76c615cf1ef4cc5567b5d1d .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-631d1dc2a76c615cf1ef4cc5567b5d1d .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-631d1dc2a76c615cf1ef4cc5567b5d1d .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-631d1dc2a76c615cf1ef4cc5567b5d1d av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >A UX strategy designed to elevate user satisfaction and business success.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e\">\n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">We take a user-centric, data-driven approach to web design that carefully considers the time and effort required for developers to bring it to life. This balance between usability, aesthetics, and front-end development is what sets our UX services apart.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-37  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-55a851de49e48f4cac15be15f3db193c av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Research and user insights.<\/h4><\/header><div class='av-milestone-content'><p>Understanding your audience is the first step. We conduct user behavior analysis, heatmaps and session recordings, surveys and feedback collection.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-88df69ba9a62cfed930161c9b4edea2b av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue86d' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Wireframing and prototyping. <\/h4><\/header><div class='av-milestone-content'><p>Before development, we create interactive prototypes that map out user journeys, ensuring a seamless flow and structure.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-8bf9abd9c3b5fc5327e277ee5ae1b8a6 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>UX and design enhancements.<\/h4><\/header><div class='av-milestone-content'><p>We craft intuitive interfaces with responsive and mobile-friendly layouts, clear call-to-actions (CTAs) and simplified navigation.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-606e44abacd74b67b62e926cac23adc9 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8a8' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Usability testing and refinement.<\/h4><\/header><div class='av-milestone-content'><p>Through A\/B testing and user feedback, we continuously refine and optimize the experience for the best performance.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8s3eq4z-44089b62235b00cb4722302817206003\">\n#top .hr.hr-invisible.av-m8s3eq4z-44089b62235b00cb4722302817206003{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-m8s3eq4z-44089b62235b00cb4722302817206003 hr-invisible  avia-builder-el-38  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\"><strong>OUR PHILOSOPHY<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3\">\n#top .hr.hr-invisible.av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front{\nbackground-color:#ffffff;\nborder-style:dotted;\nborder-width:1px 1px 1px 1px;\nborder-color:#dadada;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_title{\nfont-size:25px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_subtitle{\nfont-size:16px;\ncolor:#aaaaaa;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback{\nfont-size:18px;\nbackground-color:#ff5e29;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-41  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6ad9704856ee4' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-ff2a4bc322331202fb27b0921eecc518'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Usability<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>A website should be easy to navigate, intuitive, and functional. <\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Users should be able to accomplish their goals with minimal effort and confusion. This includes clear navigation, fast load times, and mobile-friendliness.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-3ffc3e09d5bdc7bba96461cf19a8de52'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Accessibility<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Websites should be designed to accommodate all users, including those with disabilities.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Following WCAG guidelines, providing alt text, keyboard navigation, and high-contrast visuals ensures a more accessible experience.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-5610733babec78cc904005737c84acfb'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Desirability<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>The website should be visually appealing and emotionally engaging. <\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>A well-crafted design, consistent branding, and engaging visuals help create a connection with users, making them want to return.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-dd1f10bcef0cf659d8f214f5cde28b45'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Credibility<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Users need to trust the website, it\u2019s critical to the brand.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Clear and honest information, secure connections (SSL), professional design, and social proof (testimonials, reviews, certifications) help establish credibility and encourage users to engage confidently.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-42  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23240'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-43  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-44  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:7,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Accessibility Compliance<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Scan your site for accessibility issues and remain ADA compliant.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23234 avia-img-lazy-loading-not-23234\"  src=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/accessibility-scaled.jpg\" width=\"1920\" height=\"2560\" title='accessibility' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/accessibility-scaled.jpg 1920w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/accessibility-225x300.jpg 225w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/accessibility-773x1030.jpg 773w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/accessibility-768x1024.jpg 768w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/accessibility-1152x1536.jpg 1152w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/accessibility-1536x2048.jpg 1536w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/accessibility-1125x1500.jpg 1125w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/accessibility-529x705.jpg 529w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Heatmap Analysis<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Quantify user engagement on each element of your website.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23235 avia-img-lazy-loading-not-23235\"  src=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/confetti-scaled.jpg\" width=\"1920\" height=\"2560\" title='confetti' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/confetti-scaled.jpg 1920w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/confetti-225x300.jpg 225w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/confetti-773x1030.jpg 773w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/confetti-768x1024.jpg 768w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/confetti-1152x1536.jpg 1152w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/confetti-1536x2048.jpg 1536w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/confetti-1125x1500.jpg 1125w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/confetti-529x705.jpg 529w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__2  slide-3 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Responsive Designs<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Leverage best practices from design to development.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23236 avia-img-lazy-loading-not-23236\"  src=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/mockups-scaled.jpg\" width=\"1843\" height=\"2560\" title='mockups' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/mockups-scaled.jpg 1843w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/mockups-216x300.jpg 216w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/mockups-742x1030.jpg 742w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/mockups-768x1067.jpg 768w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/mockups-1106x1536.jpg 1106w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/mockups-1475x2048.jpg 1475w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/mockups-1080x1500.jpg 1080w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/mockups-508x705.jpg 508w\" sizes=\"(max-width: 1843px) 100vw, 1843px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__3  slide-4 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__3 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Scroll Depth Reports<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Observe the percent of users that scroll the length of the page.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23237 avia-img-lazy-loading-not-23237\"  src=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/scrollmap-scaled.jpg\" width=\"1920\" height=\"2560\" title='scrollmap' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/scrollmap-scaled.jpg 1920w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/scrollmap-225x300.jpg 225w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/scrollmap-773x1030.jpg 773w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/scrollmap-768x1024.jpg 768w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/scrollmap-1152x1536.jpg 1152w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/scrollmap-1536x2048.jpg 1536w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/scrollmap-1125x1500.jpg 1125w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/scrollmap-529x705.jpg 529w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-45  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>UX STRATEGY &amp; EXECUTION<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-87ddc42a2d084c204748a53071f5af71\">\n#top .av-special-heading.av-kxppuxez-87ddc42a2d084c204748a53071f5af71{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-87ddc42a2d084c204748a53071f5af71 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-87ddc42a2d084c204748a53071f5af71 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-87ddc42a2d084c204748a53071f5af71 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-87ddc42a2d084c204748a53071f5af71 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-87ddc42a2d084c204748a53071f5af71 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-87ddc42a2d084c204748a53071f5af71 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-87ddc42a2d084c204748a53071f5af71 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-47  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Improve usability, accessibility, and engagement across platforms.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-48  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-49  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-2df133bc4cf0d44d3124c0a23956fce5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>UX Audits<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>While AI continues to capture headlines, one truth will always remain: Human-oriented problems require human-focused solutions. Our team of UX experts conduct a hands-on review of your website and benchmark each page against our proprietary library of UX best practices and web accessibility guidelines.<\/p>\n<p>We then take the next step to helping you prioritize the level of effort each benchmark requires to achieve the greatest impact, allowing your team to systematically focus on the issues that generate the most meaningful results.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-6e8fcd57d0aafddab0163c975e32a11a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Heatmap Analysis<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Ever wonder how far users scroll down your page? Or how many clicks your CTA buttons get in the hero section? What about the percent of clicks on interactive elements, such as filter options, accordion menus, image carousels, or form fields?<\/p>\n<p>Let us show you how real users interact with your website. Set aside the spreadsheet and gain a visual perspective of which elements are most attractive to your users. Combined with the hands-on review from our UX Audits, our Heatmap Analysis provides you with the engagement data you need to make strategic web design decisions.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-b1ddb802e7375be9fc9fc91537cbc731'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Responsive Designs<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>User Experience Design is more than fancy graphics and colorful icons \u2013 It\u2019s about providing an intuitive and engaging experience for any user, on any device.<\/p>\n<p>And we don\u2019t stop there \u2013 Our UX team designs with development in mind. By leveraging shared frameworks between design and development, we create realistic prototypes that look-and-feel like a real website, while ensuring the assets we hand-over are tailor-made for developers to turn into code.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-d046190356a387eee9413586120d2b4e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>User Testing<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Practice makes perfect, and user testing reveals unforeseen flaws. We help facilitate this essential feedback between the end user and web developers by conducting User Testing questionnaires, interviews, and end-to-end task fulfillment.<\/p>\n<p>We gather critical feedback directly from real users early in the production process, leading to better design decisions and reducing the risk of costly redesigns post-launch. By conducting user testing throughout the development cycle, we can help you create a website that truly meets your users\u2019 needs and expectations on the first day of launch.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-2-422bd0c490881173db216f9e3c7c2ac6'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>Development Handoff<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>UX designers are more akin to web developers than graphic designers. We must consider mobile vs. desktop, padding &amp; gutters, tokens &amp; components, user inputs, accessibility and usability. Improving the user\u2019s experience requires effective collaboration between designers and developers.<\/p>\n<p>Designers and developers have unique workflows and preferences. A mature design system and component library makes the work of a front-end developer more efficient, and a designer that understands the semantic structure of a website is better equipped to have meaningful conversations with the development team.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-1-3a7a401cf869d631da8a68a68cdc2a0a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>Reporting &amp; Analysis<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Design and data analysis are rarely seen together, but our UX team at NP Digital makes sure every design recommendation is backed by real user data. From the total percent of clicks in sub-navigation menus, the volume of users who scroll through the full length of the page, or the number of issues flagged for non-compliance per the Web Content Accessibility Guidelines (WCAG 2.1), our team of UX experts provide the data you need to measure campaign performance.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-50  el_after_av_section  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34l52en-12ccce9f3b3c9db654cb22ca606aed87\">\n#top .av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >A 31% increase in conversions resulting from A\/B testing page mockups.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Citrix:<\/span> We performed a UX Audit, setting the foundation for designing new PLP layouts. We then delivered eight mockups, each containing multiple elements to A\/B test. The project exceeded the client\u2019s expectations, finishing ahead of schedule and providing a backlog of test ideas to run post-engagement.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Book a call to learn more<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23218 avia-img-lazy-loading-not-23218\"  src=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/citrix-background.jpg\" width=\"2000\" height=\"750\" title='citrix-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/citrix-background.jpg 2000w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/citrix-background-300x113.jpg 300w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/citrix-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/citrix-background-768x288.jpg 768w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/citrix-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/citrix-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/citrix-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Optimized welcome series increases workflow revenue by 42%.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">modkat:<\/span> By revamping the welcome series to better highlight their offerings and calls-to-action, we saw a dramatic increase in open rates, click-through rates, and revenue. An above-the-fold shop button and cleaner design with less copy and more white space created a better UX and a lower barrier to entry.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Book a call to learn more<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23219 avia-img-lazy-loading-not-23219\"  src=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/modkak-background.jpg\" width=\"2000\" height=\"750\" title='modkak-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/modkak-background.jpg 2000w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/modkak-background-300x113.jpg 300w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/modkak-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/modkak-background-768x288.jpg 768w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/modkak-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/modkak-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/modkak-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2  slide-3 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Optimizing value messaging generates 4.3% lift in transaction rate.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Western Union:<\/span> We reorganized homepage content below the hero section to lead with a \u201cWhy Western Union\u201d value block, pushing secondary content further below the fold. From there, we included post-CTA value messaging to encourage engagement and tested various value points in an icon list.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Book a call to learn more<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23220 avia-img-lazy-loading-not-23220\"  src=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/wu-background.jpg\" width=\"2000\" height=\"750\" title='wu-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/wu-background.jpg 2000w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/wu-background-300x113.jpg 300w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/wu-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/wu-background-768x288.jpg 768w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/wu-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/wu-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/wu-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div><\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-51  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgsw77v-05e6beffc90c7638966f9530d379dc66\">\n#top .av-slideshow-ui.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgsw77v-05e6beffc90c7638966f9530d379dc66 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__0  slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >A 31% increase in conversions resulting from A\/B testing page mockups.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Citrix:<\/span> We performed a UX Audit, setting the foundation for designing new PLP layouts. We then delivered eight mockups, each containing multiple elements to A\/B test. The project exceeded the client\u2019s expectations, finishing ahead of schedule and providing a backlog of test ideas to run post-engagement.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Book a call to learn more<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23218 avia-img-lazy-loading-not-23218\"  src=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/citrix-background.jpg\" width=\"2000\" height=\"750\" title='citrix-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/citrix-background.jpg 2000w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/citrix-background-300x113.jpg 300w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/citrix-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/citrix-background-768x288.jpg 768w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/citrix-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/citrix-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/citrix-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1  slide-2 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Optimized welcome series increases workflow revenue by 42%.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">modkat:<\/span> By revamping the welcome series to better highlight their offerings and calls-to-action, we saw a dramatic increase in open rates, click-through rates, and revenue. An above-the-fold shop button and cleaner design with less copy and more white space created a better UX and a lower barrier to entry.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Book a call to learn more<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23219 avia-img-lazy-loading-not-23219\"  src=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/modkak-background.jpg\" width=\"2000\" height=\"750\" title='modkak-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/modkak-background.jpg 2000w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/modkak-background-300x113.jpg 300w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/modkak-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/modkak-background-768x288.jpg 768w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/modkak-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/modkak-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/modkak-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2  slide-3 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgsw77v-05e6beffc90c7638966f9530d379dc66__2 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Optimizing value messaging generates 4.3% lift in transaction rate.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Western Union:<\/span> We reorganized homepage content below the hero section to lead with a \u201cWhy Western Union\u201d value block, pushing secondary content further below the fold. From there, we included post-CTA value messaging to encourage engagement and tested various value points in an icon list.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Book a call to learn more<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23220 avia-img-lazy-loading-not-23220\"  src=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/wu-background.jpg\" width=\"2000\" height=\"750\" title='wu-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/wu-background.jpg 2000w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/wu-background-300x113.jpg 300w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/wu-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/wu-background-768x288.jpg 768w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/wu-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/wu-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/wu-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-52  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23240'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-1244d3416d604619f3c3f6b94338a255 av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-53  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>PARTNERS<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-ov7rml-6430b721ae95b0ab1aa21871d75b2c72 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/crazzy-egg-logo-2-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-e16a3a6ec7546e6267fcb9f50ab1a3b1 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/hotjar-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-4dfd83e160d41fd0f686231dc3dd1808 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/browser-stack-logo-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-83f5f93b7df1b78e03daceb992d7d80d flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/optimizely-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-4dd15150073fd9799c7d2a22ab8808ea flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2025\/03\/uxtweak-logo-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-cb5630f64f72b084ce2ece190d7e5c93 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2024\/11\/figma-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-54  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23240'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-55  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-56  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-57  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>LEARNING CENTER<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-2910e1fdbcbd50399d704f43ee28975f\">\n#top .av-special-heading.av-likf239t-2910e1fdbcbd50399d704f43ee28975f{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-2910e1fdbcbd50399d704f43ee28975f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-2910e1fdbcbd50399d704f43ee28975f .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-2910e1fdbcbd50399d704f43ee28975f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-2910e1fdbcbd50399d704f43ee28975f .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-2910e1fdbcbd50399d704f43ee28975f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-2910e1fdbcbd50399d704f43ee28975f av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-59  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Take more control over your user\u2019s experience.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-60  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5\">\n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Improve your website&#8217;s user experience at your own pace. Our learning center offers in-depth resources and bite-sized content to make you an optimization orchestrator.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-152z8kh-62f827c88aba2ce45ef9a30c944f1427 av_one_fifth  avia-builder-el-62  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53\">\n.av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-63  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53'><div class='av-tab-section-tab-title-container avia-tab-title-padding-none' role='tablist'><a href='#webinars' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-av_tab_sub_section-2cd15836d45be9ffc3bdfe675b756c9c av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2026\/10\/webinar-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>WEBINARS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#blog' data-av-tab-section-title='2' class='av-section-tab-title  av-av_tab_sub_section-0b57915d8b48a7b2c5e339925514f472 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2026\/10\/blog-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>BLOG<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#statistics' data-av-tab-section-title='3' class='av-section-tab-title  av-av_tab_sub_section-4022a5b9c370aaa1e26df20335cd4768 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-3'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2026\/10\/marketing-stats-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>STATISTICS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#neiltv' data-av-tab-section-title='4' class='av-section-tab-title  av-av_tab_sub_section-de42578d79cf98764baf25d7f7c30c8c av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-4'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/in\/wp-content\/uploads\/sites\/13\/2026\/10\/neil-tv-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>NEILTV<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><\/div><div class='avia-slideshow-arrows av-tabsection-arrow' ><a href='#prev' class='prev-slide av_prev_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide av_next_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:400vw; left:0%;'><span class=\"av_prev_tab_section av_tab_navigation\"><\/span><span class=\"av_next_tab_section av_tab_navigation\"><\/span>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_tab_sub_section-2cd15836d45be9ffc3bdfe675b756c9c\">\n.av-layout-tab.av-av_tab_sub_section-2cd15836d45be9ffc3bdfe675b756c9c{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-2cd15836d45be9ffc3bdfe675b756c9c{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-2cd15836d45be9ffc3bdfe675b756c9c .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-1' class='av-layout-tab av-av_tab_sub_section-2cd15836d45be9ffc3bdfe675b756c9c av-animation-delay-container  avia-builder-el-64  el_before_av_tab_sub_section  avia-builder-el-first  av-active-tab-content __av_init_open ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"1\" data-tab-section-id=\"webinars\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_tab_sub_section-0b57915d8b48a7b2c5e339925514f472\">\n.av-layout-tab.av-av_tab_sub_section-0b57915d8b48a7b2c5e339925514f472{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-0b57915d8b48a7b2c5e339925514f472{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-0b57915d8b48a7b2c5e339925514f472 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-2' class='av-layout-tab av-av_tab_sub_section-0b57915d8b48a7b2c5e339925514f472 av-animation-delay-container  avia-builder-el-66  el_after_av_tab_sub_section  el_before_av_tab_sub_section  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"2\" data-tab-section-id=\"blog\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_tab_sub_section-4022a5b9c370aaa1e26df20335cd4768\">\n.av-layout-tab.av-av_tab_sub_section-4022a5b9c370aaa1e26df20335cd4768{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-4022a5b9c370aaa1e26df20335cd4768{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-av_tab_section-a0e0ed943d444352b77ad8bce3ea5f53 .av-active-tab-title.av-section-tab-title.av-av_tab_sub_section-4022a5b9c370aaa1e26df20335cd4768 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-3' class='av-layout-tab av-av_tab_sub_section-4022a5b9c370aaa1e26df20335cd4768 av-animation-delay-container  avia-builder-el-68  el_after_av_tab_sub_section  el_before_av_tab_sub_section  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"3\" data-tab-section-id=\"statistics\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_tab_sub_section-de42578d79cf98764baf25d7f7c30c8c\">\n.av-layout-tab.av-av_tab_sub_section-de42578d79cf98764baf25d7f7c30c8c{\nvertical-align:top;\n}\n<\/style>\n<div id='av-tab-section-1-4' class='av-layout-tab av-av_tab_sub_section-de42578d79cf98764baf25d7f7c30c8c av-animation-delay-container  avia-builder-el-70  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"4\" data-tab-section-id=\"neiltv\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3hg1mgq-8b0fce22c1866bb98d9c68c5a83a7147\">\n.avia-section.av-3hg1mgq-8b0fce22c1866bb98d9c68c5a83a7147{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-3hg1mgq-8b0fce22c1866bb98d9c68c5a83a7147 main_color avia-section-large avia-no-border-styling  avia-builder-el-72  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2w8prru-536214eab3a27b8dc343e8387c44b4ff av_four_fifth  avia-builder-el-73  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2cmnth6-535947d271af18032a6f35388a2cf81a\">\n#top .av_textblock_section.av-2cmnth6-535947d271af18032a6f35388a2cf81a .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-2cmnth6-535947d271af18032a6f35388a2cf81a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22b11oa-2e9a08452cdea0d039e8ccefbe108d3f\">\n#top .av-special-heading.av-22b11oa-2e9a08452cdea0d039e8ccefbe108d3f{\nmargin:20px 0 0 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class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1a76v2y-4b4c33c37e1fadff3191821cef2f5193\">\n#top .hr.hr-invisible.av-1a76v2y-4b4c33c37e1fadff3191821cef2f5193{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1a76v2y-4b4c33c37e1fadff3191821cef2f5193 hr-invisible  avia-builder-el-77  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md81tias-2554b1fe8161c2257a984933f44639be\">\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md81tias-2554b1fe8161c2257a984933f44639be .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md81tias-2554b1fe8161c2257a984933f44639be av-elegant-toggle  avia-builder-el-78  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-md81ivy6-ab1b0852aff0030a253eeb3b20fb720a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>How do you ensure UX improvements are grounded in real user behavior rather than assumptions?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We use a data-informed UX process: combining heatmaps, scroll-depth metrics, session recordings, and surveys to uncover actual user pain points and interactions. These insights then guide interactive prototypes and A\/B testing before development, ensuring design decisions are evidence-based.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md81jtcc-7fa2096769c7c8c05696afd7175c93fc'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>What\u2019s your approach to optimizing site performance and accessibility?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p data-start=\"500\" data-end=\"740\">We optimize page-load speed by compressing images, minimizing scripts, and leveraging caching\u2014essential for keeping load times under 3 seconds . <span class=\"relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out\">They also ensure WCAG compliance through alt text, keyboard navigation, high-contrast visuals, and accessible components \u2014 expanding reach and reducing legal or usability risks.<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md81sl68-1bf8f62d5b600890d1a4a628a746233b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-9' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-9'>How do you design UX to align with both brand identity and developer ecosystems?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-9' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Balancing aesthetic appeal and developer-friendly build, we create responsive designs with uniform color schemes, typography, and layouts. We then build interactive, code-ready prototypes using design systems and reusable components\u2014reducing handoff friction and preventing production errors.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md81tfz1-1ba098bfc6f3fa3a514e14ee3574b363'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-10' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-10'>Can you share measurable business impact from UX engagements?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-10' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Absolutely. For Citrix, a UX audit and A\/B tested product listings led to a 31% conversion lift . 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We optimize UX through research, design, and testing to create seamless, user-friendly digital experiences. Learn more!<\/p>\n","protected":false},"author":4,"featured_media":23241,"parent":23130,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-23240","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User experience (UX) strategy and agency services. NP Digital India<\/title>\n<meta name=\"description\" content=\"Enhance engagement and conversions with our user experience agency services. We optimize UX through research, design, and testing to create seamless, user-friendly digital experiences. 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