{"id":17291,"date":"2024-12-10T11:59:41","date_gmt":"2024-12-10T19:59:41","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=20258"},"modified":"2026-11-03T20:37:40","modified_gmt":"2026-11-03T19:37:40","slug":"app-store-optimization","status":"publish","type":"page","link":"https:\/\/npdigital.com\/it\/soluzioni\/app-store-optimization\/","title":{"rendered":"App Store Optimization"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-ebf247d2ed97ca9b3e3c766b08d50bc6\">\n.avia-section.av-g71os75-ebf247d2ed97ca9b3e3c766b08d50bc6 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2026\/10\/neil-dk-festival.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-ebf247d2ed97ca9b3e3c766b08d50bc6 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modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Servizi di App Store Optimization (ASO)<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>L\u2019App Store Optimization (ASO) \u00e8 un pilastro fondamentale di una strategia di app marketing completa. Pur condividendo alcuni principi con la SEO tradizionale, l\u2019ASO si basa su tattiche e leve di ottimizzazione specifiche per favorire la scoperta dell\u2019app e migliorarne le performance.<\/p>\n<p>Inoltre, l\u2019App Store di Apple e Google Play utilizzano algoritmi differenti: per questo, ciascuno richiede <strong>un approccio di ottimizzazione dedicato per massimizzare la visibilit\u00e0 e acquisire nuovi utenti.<\/strong> L\u2019integrazione con gli altri canali di digital marketing offre ulteriori opportunit\u00e0 per rafforzare la coerenza del brand e renderlo pi\u00f9 riconoscibile e memorabile.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;right_left&quot;,&quot;parallax_speed&quot;:&quot;4&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-jzkw65-7c35d842cf7e468715a156f0fb7d315d&quot;}\"    ><\/div><\/div><!--close column table wrapper. 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class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907mk1v-e3fe873f687d6946d0d0d399acfde33c\">\n#top .hr.hr-invisible.av-m907mk1v-e3fe873f687d6946d0d0d399acfde33c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m907mk1v-e3fe873f687d6946d0d0d399acfde33c hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907mt53-d4b37df42d4ddd419943636c09a5e54a\">\n#top .av_textblock_section.av-m907mt53-d4b37df42d4ddd419943636c09a5e54a .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m907mt53-d4b37df42d4ddd419943636c09a5e54a .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m907mt53-d4b37df42d4ddd419943636c09a5e54a .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m907mt53-d4b37df42d4ddd419943636c09a5e54a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>L\u2019App Store Optimization (ASO) \u00e8 un pilastro fondamentale di una strategia di app marketing completa. Pur condividendo alcuni principi con la SEO tradizionale, l\u2019ASO si basa su <strong>tattiche e leve di ottimizzazione specifiche per favorire la scoperta dell\u2019app e migliorarne le performance.<\/strong><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lkcsp-851a8b86f98e0bd997541db7d0b31623\">\n#top .hr.hr-invisible.av-m90lkcsp-851a8b86f98e0bd997541db7d0b31623{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lkcsp-851a8b86f98e0bd997541db7d0b31623 hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-44icpnm-75d96af056e41d1aa2af05aabd359937 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-c951ea4584d498a9f7f8978abd6b6661\">\n#top .avia-animated-number.av-2u49pr-c951ea4584d498a9f7f8978abd6b6661 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-c951ea4584d498a9f7f8978abd6b6661 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-c951ea4584d498a9f7f8978abd6b6661 av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"88\" data-start_from=\"0\">88<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>del tempo totale trascorso dagli utenti sui dispositivi mobili \u00e8 dedicato alle app.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-8638d4539cccdd05e533aefc2d0d42cc\">\n#top .avia-animated-number.av-lije2nqk-8638d4539cccdd05e533aefc2d0d42cc .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-8638d4539cccdd05e533aefc2d0d42cc .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-8638d4539cccdd05e533aefc2d0d42cc av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"25\" data-start_from=\"0\">25<\/span><span class=\"avia-no-number\">.<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"6\" data-start_from=\"0\">6<\/span><span class=\"avia-no-number\">bn<\/span><\/strong><div class=\"avia-animated-number-content\"><p>di app vengono scaricate ogni anno da Google Play.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-698c17a922b63cefe573658265bd17a6\">\n#top .avia-animated-number.av-lije2hy9-698c17a922b63cefe573658265bd17a6 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-698c17a922b63cefe573658265bd17a6 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-698c17a922b63cefe573658265bd17a6 av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"49\" data-start_from=\"0\">49<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>delle persone apre un\u2019app almeno 11 volte al giorno, a livello globale.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-8faa795ee22dedb14eb3705cc8e4c9e9\">\n#top .avia-animated-number.av-lije2bai-8faa795ee22dedb14eb3705cc8e4c9e9 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-8faa795ee22dedb14eb3705cc8e4c9e9 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-8faa795ee22dedb14eb3705cc8e4c9e9 av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"935\" data-start_from=\"0\">935<\/span><span class=\"avia-no-number\">bn <\/span><\/strong><div class=\"avia-animated-number-content\"><p>di fatturato generato dalle app mobili a livello mondiale tra il 2019 e il 2027.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17291'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>APPROCCIO ASO<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-70f4e3d66a91bc63a87fa23bc6b91d45\">\n#top .av-special-heading.av-5uvt0hp-70f4e3d66a91bc63a87fa23bc6b91d45{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-70f4e3d66a91bc63a87fa23bc6b91d45 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-70f4e3d66a91bc63a87fa23bc6b91d45 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-70f4e3d66a91bc63a87fa23bc6b91d45 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-70f4e3d66a91bc63a87fa23bc6b91d45 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-70f4e3d66a91bc63a87fa23bc6b91d45 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-70f4e3d66a91bc63a87fa23bc6b91d45 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-70f4e3d66a91bc63a87fa23bc6b91d45 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Un approccio olistico alla visibilit\u00e0 dell\u2019app e alle performance di business.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e\">\n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Soluzioni di App Store Optimization personalizzate, pensate per massimizzare la visibilit\u00e0 organica della tua app, generare conversioni e aumentare i download sia su Google Play sia sull\u2019App Store di Apple.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-37  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-01921283035c72fd7eb5cdad68c97d33 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Ricerca di mercato e analisi della concorrenza.<\/h4><\/header><div class='av-milestone-content'><p>Comprendere i trend del settore e il comportamento degli utenti aiuta ad allineare il posizionamento della tua app alle esigenze attuali e alle aspettative future, garantendone pertinenza e attrattiva.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-e6e2ec81ebfe2c617a13341f584d0b2e av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8de' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Ottimizzare i metadati. <\/h4><\/header><div class='av-milestone-content'><p>Perfezioniamo in modo strategico gli elementi di ottimizzazione con keyword ad alto impatto e specifiche per ogni piattaforma, per migliorare le performance negli algoritmi di ricerca, aumentare la reperibilit\u00e0 e incrementare le installazioni organiche.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1d6f3c05a5feb2c38e7e9b7d2f7310e5 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Migliorare gli asset visivi.<\/h4><\/header><div class='av-milestone-content'><p>Rappresenta il tuo brand con un\u2019icona di grande impatto visivo, screenshot nitidi e video di anteprima coinvolgenti che catturano l\u2019attenzione dei potenziali clienti.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-5f3475f4bd592bc2fccbde2b25c2f057 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Testare, monitorare e ottimizzare.<\/h4><\/header><div class='av-milestone-content'><p>Gli A\/B test su metadati ed elementi visivi dell\u2019app, il monitoraggio del posizionamento delle keyword e delle recensioni e valutazioni degli utenti sono una parte importante di una strategia ASO continuativa.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Prec<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Succ<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcnrpe-2f467961ac9085174269e822a388c69f\">\n#top .hr.hr-invisible.av-mcnrpe-2f467961ac9085174269e822a388c69f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-mcnrpe-2f467961ac9085174269e822a388c69f hr-invisible  avia-builder-el-38  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>LA NOSTRA FILOSOFIA<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72\">\n#top .hr.hr-invisible.av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_icongrid '><span 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.avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_title{\nfont-size:25px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_subtitle{\nfont-size:16px;\ncolor:#aaaaaa;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback{\nfont-size:18px;\nbackground-color:#ff5e29;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-41  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6aedb7e248ed7' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-d82f3cb6136c0bd3c816bc12f90f3d26'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Decisioni basate sui dati<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Sfrutta analytics avanzati e strumenti ASO per raccogliere insight.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Comprendere il comportamento degli utenti, le performance delle keyword e le strategie dei concorrenti garantisce che ogni intervento di ottimizzazione sia guidato da dati misurabili.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-e37d983b738116fe991d51e6b78d2521'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Design e messaggi centrati sull\u2019utente<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Crea metadati, elementi visivi e descrizioni in sintonia con il tuo pubblico di riferimento.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Rispondi alle sue esigenze, preferenze e difficolt\u00e0, mantenendo la coerenza con l\u2019identit\u00e0 del tuo brand.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-9c13d1ff7f34eac003e87715ab0834e0'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Test e miglioramento continui<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Adotta un approccio iterativo, con A\/B test sugli elementi chiave.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Testa costantemente titoli, descrizioni e screenshot per individuare cosa genera i tassi di engagement e di conversione pi\u00f9 alti.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-e859203bcb50082b768850d55e991759'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Adattabilit\u00e0 ai cambiamenti degli algoritmi<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Resta agile tenendo il passo con gli aggiornamenti delle piattaforme, i cambiamenti degli algoritmi e i trend del settore.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>I cambiamenti sono frequenti: preparati ad adattare la tua strategia per restare competitivo e massimizzare la reperibilit\u00e0 nel tempo.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-42  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17291'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-43  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-44  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0  slide-1 slide-odd'><a href=\"https:\/\/searchads.apple.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >App Store<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Le app che le persone amano, da un luogo di cui si fidano.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17279 avia-img-lazy-loading-not-17279\"  src=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/aso1.jpeg\" width=\"1200\" height=\"1600\" title='aso1' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/aso1.jpeg 1200w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/aso1-225x300.jpeg 225w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/aso1-773x1030.jpeg 773w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/aso1-768x1024.jpeg 768w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/aso1-1152x1536.jpeg 1152w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/aso1-1125x1500.jpeg 1125w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/aso1-529x705.jpeg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1  slide-2 slide-even'><a href=\"https:\/\/ads.google.com\/home\/campaigns\/app-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Google Play<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Raggiungi su Google Play pi\u00f9 persone interessate ad app come la tua.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17280 avia-img-lazy-loading-not-17280\"  src=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/aso2.jpg\" width=\"1290\" height=\"1720\" title='aso2' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/aso2.jpg 1290w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/aso2-225x300.jpg 225w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/aso2-773x1030.jpg 773w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/aso2-768x1024.jpg 768w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/aso2-1152x1536.jpg 1152w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/aso2-1125x1500.jpg 1125w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/aso2-529x705.jpg 529w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__2  slide-3 slide-odd'><a href=\"https:\/\/www.apptweak.com\/en\/aso-tools\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >AppTweak<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Monitora facilmente i concorrenti.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17281 avia-img-lazy-loading-not-17281\"  src=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/Apptweak1.jpg\" width=\"1290\" height=\"1720\" title='Apptweak1' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/Apptweak1.jpg 1290w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/Apptweak1-225x300.jpg 225w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/Apptweak1-773x1030.jpg 773w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/Apptweak1-768x1024.jpg 768w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/Apptweak1-1152x1536.jpg 1152w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/Apptweak1-1125x1500.jpg 1125w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/Apptweak1-529x705.jpg 529w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__3  slide-4 slide-even'><a href=\"https:\/\/www.apptweak.com\/en\/aso-tools\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__3 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >AppTweak<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Monitora i progressi dell\u2019ottimizzazione.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17282 avia-img-lazy-loading-not-17282\"  src=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/Apptweak2.jpg\" width=\"1290\" height=\"1720\" title='Apptweak2' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/Apptweak2.jpg 1290w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/Apptweak2-225x300.jpg 225w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/Apptweak2-773x1030.jpg 773w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/Apptweak2-768x1024.jpg 768w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/Apptweak2-1152x1536.jpg 1152w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/Apptweak2-1125x1500.jpg 1125w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/Apptweak2-529x705.jpg 529w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/a><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Prec<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Succ<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-45  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>STRATEGIA ED ESECUZIONE ASO<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-c79367d40f900a6598af472c0d1e46d9\">\n#top .av-special-heading.av-kxppuxez-c79367d40f900a6598af472c0d1e46d9{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-c79367d40f900a6598af472c0d1e46d9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-c79367d40f900a6598af472c0d1e46d9 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-c79367d40f900a6598af472c0d1e46d9 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-c79367d40f900a6598af472c0d1e46d9 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-c79367d40f900a6598af472c0d1e46d9 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-c79367d40f900a6598af472c0d1e46d9 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-c79367d40f900a6598af472c0d1e46d9 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-47  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Comprendi il comportamento degli utenti, testa e ottimizza per la conversione.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-48  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-49  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-ff79eceffda0a58f8fff31ad96dfef59'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tutto} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Audit e analisi<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>L\u2019audit e l\u2019analisi dell\u2019App Store Optimization (ASO) iniziano con una revisione delle metriche chiave, come il posizionamento delle keyword, i tassi di conversione, l\u2019andamento delle installazioni e l\u2019engagement degli utenti. Valutiamo la visibilit\u00e0 della tua app confrontando le performance delle keyword con quelle dei concorrenti e analizzando il click-through rate (CTR) verso la tua scheda.<\/p>\n<p>Valutiamo poi gli asset visivi, come icone, screenshot e video, per assicurarci che comunichino efficacemente la proposta di valore della tua app. Analizziamo inoltre le valutazioni e le recensioni attuali degli utenti per individuare gli aspetti che incidono sulla percezione degli utenti e sul posizionamento negli algoritmi degli store.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-9fa9262ab50ded7187e5c74fd1a078a2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tutto} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Ottimizzazione della visibilit\u00e0<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Iniziamo con un\u2019approfondita ricerca delle keyword per individuare i termini pertinenti e di maggior valore su cui puntare. Integriamo poi queste frasi in modo strategico nel titolo dell\u2019app, nel sottotitolo (Apple), nella descrizione breve (Google Play) e nel campo keyword (Apple), per aumentare la visibilit\u00e0 mantenendo messaggi centrati sull\u2019utente.<\/p>\n<p>Successivamente, sviluppiamo asset visivi ottimizzati e coerenti con il brand per aumentare engagement e conversioni. Un\u2019icona distintiva, screenshot efficaci con le funzionalit\u00e0 evidenziate e video di anteprima coinvolgenti vengono tutti realizzati secondo le specifiche di ciascuna piattaforma. Gli aggiornamenti dell\u2019app e un processo costante di aggiornamento e reinvio garantiscono l\u2019attenzione degli algoritmi.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-47768bcca66ed1d79246f0344a3789f0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tutto} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Ottimizzazione delle conversioni<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>L\u2019ottimizzazione delle conversioni \u00e8 una componente fondamentale di una strategia ASO efficace, orientata a trasformare la visibilit\u00e0 in download. Eseguiamo A\/B test su elementi chiave come descrizioni, screenshot, keyword e video di anteprima per individuare le combinazioni pi\u00f9 efficaci per il tuo pubblico di riferimento. Testare le varianti aiuta a perfezionare messaggi, elementi visivi e uso delle keyword per massimizzare l\u2019engagement e migliorare i tassi di conversione. Questo processo iterativo fa s\u00ec che la tua app non solo si posizioni pi\u00f9 in alto, ma convinca anche gli utenti a scaricarla.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-6e9bd04ac90d6aac7f1e4f58b900c49e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tutto} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Test e reporting<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Monitoriamo indicatori chiave di performance (KPI) come il posizionamento delle keyword, i tassi di conversione, l\u2019andamento dei download e le metriche di engagement degli utenti. Grazie a strumenti di analisi avanzati, generiamo insight concreti su come gli utenti scoprono la tua app e interagiscono con essa. Report regolari evidenziano le performance rispetto ai benchmark e individuano le opportunit\u00e0 di miglioramento. Sulla base di questi dati, perfezioniamo i metadati, adattiamo le strategie sulle keyword e testiamo nuovi asset visivi. Questo approccio iterativo garantisce una crescita costante e un allineamento continuo con l\u2019evoluzione degli algoritmi delle piattaforme e del comportamento degli utenti.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='case-studies'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-50  el_after_av_section  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34l52en-53ecb437027977eddfef17b14901b6f3\">\n#top .av-slideshow-ui.av-34l52en-53ecb437027977eddfef17b14901b6f3 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-34l52en-53ecb437027977eddfef17b14901b6f3 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-53ecb437027977eddfef17b14901b6f3__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-53ecb437027977eddfef17b14901b6f3__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-53ecb437027977eddfef17b14901b6f3__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-53ecb437027977eddfef17b14901b6f3__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-53ecb437027977eddfef17b14901b6f3__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-53ecb437027977eddfef17b14901b6f3__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-53ecb437027977eddfef17b14901b6f3__1 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-53ecb437027977eddfef17b14901b6f3__1 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-53ecb437027977eddfef17b14901b6f3__1 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-53ecb437027977eddfef17b14901b6f3__1 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-53ecb437027977eddfef17b14901b6f3__1 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-53ecb437027977eddfef17b14901b6f3__1 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-34l52en-53ecb437027977eddfef17b14901b6f3 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-53ecb437027977eddfef17b14901b6f3__0  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-53ecb437027977eddfef17b14901b6f3__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >SoFi registra un aumento del 29% delle installazioni non brand dell\u2019app su tutte le piattaforme.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">SoFi:<\/span> abbiamo utilizzato dati della paid search, l\u2019analisi delle recensioni dell\u2019app, la sentiment analysis e insight sulla concorrenza per migliorare la reperibilit\u00e0 dell\u2019app di SoFi. La ristrutturazione del profilo delle keyword e dei metadati, i test sugli elementi visivi e un\u2019implementazione continua hanno generato aumenti significativi delle performance.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Prenota una call per saperne di pi\u00f9<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17283 avia-img-lazy-loading-not-17283\"  src=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/sofi-background.jpg\" width=\"2000\" height=\"750\" title='sofi-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/sofi-background.jpg 2000w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/sofi-background-300x113.jpg 300w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/sofi-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/sofi-background-768x288.jpg 768w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/sofi-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/sofi-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/sofi-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-53ecb437027977eddfef17b14901b6f3__1  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-53ecb437027977eddfef17b14901b6f3__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La strategia di ottimizzazione dell\u2019app genera +190% di crescita del fatturato per un\u2019app di e-commerce.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">B&amp;Q:<\/span> il cuore della nostra strategia \u00e8 stato un incrocio innovativo tra ASO e SEO. \u00c8 stata una mossa fuori dagli schemi, pensata non solo per aumentare la visibilit\u00e0 dell\u2019app, ma anche per influire sui risultati della ricerca web. Abbiamo ottimizzato le schede dell\u2019app per l\u2019indicizzazione nella ricerca web, inserendo in modo strategico CTA di download nei metadati.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Prenota una call per saperne di pi\u00f9<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17284 avia-img-lazy-loading-not-17284\"  src=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/04\/bq-background-skinny.jpg\" width=\"2000\" height=\"750\" title='B,And,Q,Newtownabbey,Greater,Belfast,Shopping,Newtownabbey,County,Antrim' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/04\/bq-background-skinny.jpg 2000w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/04\/bq-background-skinny-300x113.jpg 300w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/04\/bq-background-skinny-1030x386.jpg 1030w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/04\/bq-background-skinny-768x288.jpg 768w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/04\/bq-background-skinny-1536x576.jpg 1536w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/04\/bq-background-skinny-1500x563.jpg 1500w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/04\/bq-background-skinny-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Prec<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Succ<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n<div id='case-studies'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-51  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgt7mez-96379ce85d1588366ffaefa267114c3d\">\n#top .av-slideshow-ui.av-mcgt7mez-96379ce85d1588366ffaefa267114c3d .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-mcgt7mez-96379ce85d1588366ffaefa267114c3d .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgt7mez-96379ce85d1588366ffaefa267114c3d__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-96379ce85d1588366ffaefa267114c3d__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-96379ce85d1588366ffaefa267114c3d__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgt7mez-96379ce85d1588366ffaefa267114c3d__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-96379ce85d1588366ffaefa267114c3d__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-96379ce85d1588366ffaefa267114c3d__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgt7mez-96379ce85d1588366ffaefa267114c3d__1 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-96379ce85d1588366ffaefa267114c3d__1 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-96379ce85d1588366ffaefa267114c3d__1 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgt7mez-96379ce85d1588366ffaefa267114c3d__1 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-96379ce85d1588366ffaefa267114c3d__1 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt7mez-96379ce85d1588366ffaefa267114c3d__1 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgt7mez-96379ce85d1588366ffaefa267114c3d avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgt7mez-96379ce85d1588366ffaefa267114c3d__0  slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgt7mez-96379ce85d1588366ffaefa267114c3d__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >SoFi registra un aumento del 29% delle installazioni non brand dell\u2019app su tutte le piattaforme.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">SoFi:<\/span> abbiamo utilizzato dati della paid search, l\u2019analisi delle recensioni dell\u2019app, la sentiment analysis e insight sulla concorrenza per migliorare la reperibilit\u00e0 dell\u2019app di SoFi. La ristrutturazione del profilo delle keyword e dei metadati, i test sugli elementi visivi e un\u2019implementazione continua hanno generato aumenti significativi delle performance.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Prenota una call per saperne di pi\u00f9<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17283 avia-img-lazy-loading-not-17283\"  src=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/sofi-background.jpg\" width=\"2000\" height=\"750\" title='sofi-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/sofi-background.jpg 2000w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/sofi-background-300x113.jpg 300w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/sofi-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/sofi-background-768x288.jpg 768w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/sofi-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/sofi-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/sofi-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgt7mez-96379ce85d1588366ffaefa267114c3d__1  slide-2 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgt7mez-96379ce85d1588366ffaefa267114c3d__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La strategia di ottimizzazione dell\u2019app genera +190% di crescita del fatturato per un\u2019app di e-commerce.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">B&amp;Q:<\/span> il cuore della nostra strategia \u00e8 stato un incrocio innovativo tra ASO e SEO. \u00c8 stata una mossa fuori dagli schemi, pensata non solo per aumentare la visibilit\u00e0 dell\u2019app, ma anche per influire sui risultati della ricerca web. Abbiamo ottimizzato le schede dell\u2019app per l\u2019indicizzazione nella ricerca web, inserendo in modo strategico CTA di download nei metadati.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Prenota una call per saperne di pi\u00f9<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17284 avia-img-lazy-loading-not-17284\"  src=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/04\/bq-background-skinny.jpg\" width=\"2000\" height=\"750\" title='B,And,Q,Newtownabbey,Greater,Belfast,Shopping,Newtownabbey,County,Antrim' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/04\/bq-background-skinny.jpg 2000w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/04\/bq-background-skinny-300x113.jpg 300w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/04\/bq-background-skinny-1030x386.jpg 1030w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/04\/bq-background-skinny-768x288.jpg 768w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/04\/bq-background-skinny-1536x576.jpg 1536w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/04\/bq-background-skinny-1500x563.jpg 1500w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/04\/bq-background-skinny-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Prec<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Succ<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-52  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17291'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-1244d3416d604619f3c3f6b94338a255 av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-53  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>PARTNERS<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-lu2ycz6h-3-2deede7fcd29b7019703efdf96d9f171 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/app-store-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-ov7rml-2a92a276b65cc7bea077f13547b171e3 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/google-play-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-21ace121ebdbf3fba3b88ed8737de662 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/12\/apptweak-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-c34b7ce7044814d5e02034f6dc23dcc7 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/11\/hotjar-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-e3e2d166fd3e45302900f27642363d5c flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/11\/optimizely-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-ad4c98da4e4ed02b6d412019610b2c00 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/11\/figma-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-54  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17291'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-55  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-56  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-57  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CENTRO DI FORMAZIONE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-22f1a6df038be8809e188aa9b545a411\">\n#top .av-special-heading.av-likf239t-22f1a6df038be8809e188aa9b545a411{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-22f1a6df038be8809e188aa9b545a411 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-22f1a6df038be8809e188aa9b545a411 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-22f1a6df038be8809e188aa9b545a411 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-22f1a6df038be8809e188aa9b545a411 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-22f1a6df038be8809e188aa9b545a411 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-22f1a6df038be8809e188aa9b545a411 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-59  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Dai alla tua app la visibilit\u00e0 e il riconoscimento che merita.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-60  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5\">\n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Padroneggia l\u2019ottimizzazione per la ricerca nelle app seguendo i tuoi ritmi. Il nostro Centro di Formazione offre risorse di approfondimento e contenuti brevi e mirati per aiutarti a diventare un vero esperto di ottimizzazione.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-152z8kh-62f827c88aba2ce45ef9a30c944f1427 av_one_fifth  avia-builder-el-62  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4dntztu-b425e2f073116d384dbee4ee069bc04e\">\n.av-tab-section-outer-container.av-4dntztu-b425e2f073116d384dbee4ee069bc04e .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='learning-center'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-63  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-4dntztu-b425e2f073116d384dbee4ee069bc04e'><div class='av-tab-section-tab-title-container avia-tab-title-padding-none' role='tablist'><a href='#webinar' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-40sxgzm-fa5ca8bc98e4599eea3d882853252e3a av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2026\/10\/webinar-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>WEBINAR<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#blog' data-av-tab-section-title='2' class='av-section-tab-title  av-a4x0aq-3600091cc93254c7cdecbf201444ebb9 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2026\/10\/blog-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>BLOG<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#statistiche' data-av-tab-section-title='3' class='av-section-tab-title  av-202j7mq-708ebfbb6ac09731f4cb5b3d70bb8ca3 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-3'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2026\/10\/marketing-stats-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>STATISTICHE<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#neiltv' data-av-tab-section-title='4' class='av-section-tab-title  av-15170n6-c6d1248af92f9fcbc8d09a57bf242bc3 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-4'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2026\/10\/neil-tv-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>NEILTV<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><\/div><div class='avia-slideshow-arrows av-tabsection-arrow' ><a href='#prev' class='prev-slide av_prev_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Prec<\/a><a href='#next' class='next-slide av_next_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Succ<\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:400vw; left:0%;'><span class=\"av_prev_tab_section av_tab_navigation\"><\/span><span class=\"av_next_tab_section av_tab_navigation\"><\/span>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-40sxgzm-fa5ca8bc98e4599eea3d882853252e3a\">\n.av-layout-tab.av-40sxgzm-fa5ca8bc98e4599eea3d882853252e3a{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-4dntztu-b425e2f073116d384dbee4ee069bc04e .av-active-tab-title.av-section-tab-title.av-40sxgzm-fa5ca8bc98e4599eea3d882853252e3a{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-4dntztu-b425e2f073116d384dbee4ee069bc04e .av-active-tab-title.av-section-tab-title.av-40sxgzm-fa5ca8bc98e4599eea3d882853252e3a .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-1' class='av-layout-tab av-40sxgzm-fa5ca8bc98e4599eea3d882853252e3a av-animation-delay-container  avia-builder-el-64  el_before_av_tab_sub_section  avia-builder-el-first  av-active-tab-content __av_init_open ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"1\" data-tab-section-id=\"webinar\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a4x0aq-3600091cc93254c7cdecbf201444ebb9\">\n.av-layout-tab.av-a4x0aq-3600091cc93254c7cdecbf201444ebb9{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-4dntztu-b425e2f073116d384dbee4ee069bc04e .av-active-tab-title.av-section-tab-title.av-a4x0aq-3600091cc93254c7cdecbf201444ebb9{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-4dntztu-b425e2f073116d384dbee4ee069bc04e .av-active-tab-title.av-section-tab-title.av-a4x0aq-3600091cc93254c7cdecbf201444ebb9 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-2' class='av-layout-tab av-a4x0aq-3600091cc93254c7cdecbf201444ebb9 av-animation-delay-container  avia-builder-el-66  el_after_av_tab_sub_section  el_before_av_tab_sub_section  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"2\" data-tab-section-id=\"blog\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-202j7mq-708ebfbb6ac09731f4cb5b3d70bb8ca3\">\n.av-layout-tab.av-202j7mq-708ebfbb6ac09731f4cb5b3d70bb8ca3{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-4dntztu-b425e2f073116d384dbee4ee069bc04e .av-active-tab-title.av-section-tab-title.av-202j7mq-708ebfbb6ac09731f4cb5b3d70bb8ca3{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-4dntztu-b425e2f073116d384dbee4ee069bc04e .av-active-tab-title.av-section-tab-title.av-202j7mq-708ebfbb6ac09731f4cb5b3d70bb8ca3 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-3' class='av-layout-tab av-202j7mq-708ebfbb6ac09731f4cb5b3d70bb8ca3 av-animation-delay-container  avia-builder-el-68  el_after_av_tab_sub_section  el_before_av_tab_sub_section  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"3\" data-tab-section-id=\"statistiche\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15170n6-c6d1248af92f9fcbc8d09a57bf242bc3\">\n.av-layout-tab.av-15170n6-c6d1248af92f9fcbc8d09a57bf242bc3{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-4dntztu-b425e2f073116d384dbee4ee069bc04e .av-active-tab-title.av-section-tab-title.av-15170n6-c6d1248af92f9fcbc8d09a57bf242bc3{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-4dntztu-b425e2f073116d384dbee4ee069bc04e .av-active-tab-title.av-section-tab-title.av-15170n6-c6d1248af92f9fcbc8d09a57bf242bc3 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-4' class='av-layout-tab av-15170n6-c6d1248af92f9fcbc8d09a57bf242bc3 av-animation-delay-container  avia-builder-el-70  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"4\" data-tab-section-id=\"neiltv\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3gv34wy-e815ff3d22ac23536665ea4c3f013682\">\n.avia-section.av-3gv34wy-e815ff3d22ac23536665ea4c3f013682{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-3gv34wy-e815ff3d22ac23536665ea4c3f013682 main_color avia-section-large avia-no-border-styling  avia-builder-el-72  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17291'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2vanqwy-59efc5d9ed66fbd66283f93e57b70c18 av_four_fifth  avia-builder-el-73  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2mv0oea-2640dc04c937e678da6ef2518f212b1e\">\n#top .av_textblock_section.av-2mv0oea-2640dc04c937e678da6ef2518f212b1e .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-2mv0oea-2640dc04c937e678da6ef2518f212b1e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md85bu75-72c7499afa4fd5e9b1fb611171cd723c\">\n#top .av-special-heading.av-md85bu75-72c7499afa4fd5e9b1fb611171cd723c{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-md85bu75-72c7499afa4fd5e9b1fb611171cd723c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-md85bu75-72c7499afa4fd5e9b1fb611171cd723c .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-md85bu75-72c7499afa4fd5e9b1fb611171cd723c .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-md85bu75-72c7499afa4fd5e9b1fb611171cd723c .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-md85bu75-72c7499afa4fd5e9b1fb611171cd723c .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-md85bu75-72c7499afa4fd5e9b1fb611171cd723c .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-md85bu75-72c7499afa4fd5e9b1fb611171cd723c av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-75  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Domande frequenti sui nostri servizi di agenzia di App Store Optimization.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27ku09u-3cf57e3779457b0f8f9a39ab0903d5e5\">\n#top .hr.av-27ku09u-3cf57e3779457b0f8f9a39ab0903d5e5{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-27ku09u-3cf57e3779457b0f8f9a39ab0903d5e5 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-27ku09u-3cf57e3779457b0f8f9a39ab0903d5e5 hr-custom  avia-builder-el-76  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1nxnbxe-e3408eba9ca81c096f730de41341c916\">\n#top .hr.hr-invisible.av-1nxnbxe-e3408eba9ca81c096f730de41341c916{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1nxnbxe-e3408eba9ca81c096f730de41341c916 hr-invisible  avia-builder-el-77  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md85pq36-81986af7e565e7b578496162919e060e\">\n#top .togglecontainer.av-md85pq36-81986af7e565e7b578496162919e060e h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md85pq36-81986af7e565e7b578496162919e060e h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md85pq36-81986af7e565e7b578496162919e060e h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md85pq36-81986af7e565e7b578496162919e060e h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md85pq36-81986af7e565e7b578496162919e060e p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md85pq36-81986af7e565e7b578496162919e060e h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md85pq36-81986af7e565e7b578496162919e060e h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md85pq36-81986af7e565e7b578496162919e060e .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md85pq36-81986af7e565e7b578496162919e060e av-elegant-toggle  avia-builder-el-78  el_after_av_hr  el_before_av_hr  toggle_close_all'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/FAQPage\" >\n<section class='av_toggle_section av-md85dpp9-25e32b408d23c723507f34905ba8c45b'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tutto} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>Qual \u00e8 la differenza tra App Store Optimization e app marketing a pagamento? La strategia di NP Digital li supporta entrambi?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>S\u00ec. Supportiamo l\u2019App Store Optimization (ASO) e l\u2019app marketing a pagamento attraverso un approccio coordinato alla crescita dell\u2019app. Entrambi aiutano ad attirare utenti, ma rispondono a opportunit\u00e0 diverse.<\/p>\n<p>L\u2019ASO si concentra sul miglioramento della visibilit\u00e0 e dell\u2019attrattiva della tua app negli store. Questo include studiare come cercano le persone, perfezionare i contenuti pertinenti della scheda e migliorare gli asset creativi come icone, screenshot e video di anteprima. L\u2019obiettivo \u00e8 aiutare le persone giuste a scoprire la tua app e a capire perch\u00e9 dovrebbero scaricarla.<\/p>\n<p>L\u2019app marketing a pagamento utilizza la pubblicit\u00e0 per raggiungere potenziali utenti. Le campagne possono intercettare la domanda all\u2019interno degli store o far conoscere la tua app nella ricerca, sui social e in altri ambienti pubblicitari. Il successo dipende dal raggiungere un pubblico pertinente e dal collegare le attivit\u00e0 di acquisizione a comportamenti di valore dopo l\u2019installazione.<\/p>\n<p>Le due discipline lavorano insieme. La pubblicit\u00e0 pu\u00f2 portare pi\u00f9 persone sulla tua scheda nello store, mentre una scheda pi\u00f9 chiara e persuasiva pu\u00f2 aumentare il valore di quel traffico. I risultati della ricerca delle keyword, dei test creativi e dell\u2019analisi del pubblico possono inoltre orientare entrambi gli approcci.<\/p>\n<p>La nostra strategia considera reperibilit\u00e0, conversione della scheda e qualit\u00e0 degli utenti acquisiti. In base ai tuoi obiettivi, possiamo coordinare l\u2019ASO con l\u2019acquisizione a pagamento, i test creativi, la misurazione e le iniziative di fidelizzazione.<\/p>\n<p>L\u2019obiettivo \u00e8 attirare persone che useranno la tua app e contribuiranno a una crescita sostenibile.<\/p>\n<p>Se hai altre domande, <a style=\"color: #ffffff; text-decoration: none;\" href=\"#modal\">prenota una call con un esperto<\/a> per capire meglio come possiamo aiutarti.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md85eoe3-303daea647ecfcbc42cae2801282a401'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tutto} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>A chi sono rivolti i servizi di App Store Optimization di NP Digital e cosa influisce sul costo?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>I nostri servizi ASO sono pensati per le aziende che si preparano a lanciare un\u2019app o che vogliono far crescere un\u2019app esistente. Possono includere startup, aziende gi\u00e0 affermate nel mondo delle app e brand enterprise le cui app supportano acquisti, abbonamenti, servizi o il coinvolgimento dei clienti.<\/p>\n<p>Il punto di partenza giusto dipende dalla fase in cui si trova la tua app e dai tuoi obiettivi di crescita. Prima del lancio, le priorit\u00e0 possono includere lo studio del contesto competitivo, la definizione del posizionamento e la preparazione dei contenuti della scheda e degli asset creativi. Per un\u2019app esistente, l\u2019attenzione pu\u00f2 concentrarsi sul miglioramento della reperibilit\u00e0, sull\u2019aumento della conversione della scheda, sull\u2019espansione in nuovi mercati o sul capire perch\u00e9 i visitatori dello store non installano l\u2019app.<\/p>\n<p>L\u2019ASO \u00e8 pi\u00f9 rilevante quando la tua azienda ha un\u2019app disponibile o un piano di lancio definito. Se la tua priorit\u00e0 immediata \u00e8 far crescere un sito web o validare la domanda prima di investire in un\u2019app, un altro servizio potrebbe essere un punto di partenza migliore.<\/p>\n<p>Il prezzo dipende dall\u2019ambito e dalla complessit\u00e0 della collaborazione. Tra i fattori rientrano il numero di app e di store coinvolti, i paesi e le lingue target, le ricerche necessarie, la produzione creativa, i test, il reporting e il livello di supporto continuativo. Ottimizzare un\u2019app in un solo mercato avr\u00e0 esigenze diverse dal coordinare pi\u00f9 app su mercati internazionali.<\/p>\n<p>L\u2019ambito proposto deve inoltre chiarire quali attivit\u00e0 sono incluse, cosa richiede il supporto del tuo team di prodotto o di sviluppo e se i media a pagamento e la relativa spesa pubblicitaria sono separati.<\/p>\n<p><a style=\"color: #ffffff; text-decoration: none;\" href=\"#modal\">Prenota una discovery call<\/a> per parlare della tua app, dei piani di lancio e dei tuoi obiettivi di crescita. Il nostro team pu\u00f2 consigliarti l\u2019ambito pi\u00f9 adatto e illustrarti costi, deliverable e condizioni di collaborazione.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md85g8t0-a01b2755bb50822bb3480b58ac552862'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tutto} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>Come cambia l\u2019approccio ASO di NP Digital per nuove app, app gi\u00e0 affermate, e-commerce o abbonamenti?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Adattiamo il nostro approccio ASO alla maturit\u00e0 della tua app, al pubblico, al modello di business e ai mercati target. Le fondamenta restano le stesse: capire come le persone scoprono le app, comunicare il valore in modo chiaro e migliorare il percorso dalla scoperta all\u2019installazione. Cambiano per\u00f2 le priorit\u00e0 e le metriche di successo.<\/p>\n<p>Per le nuove app, diamo priorit\u00e0 al posizionamento e alla preparazione al lancio. La ricerca aiuta a individuare i temi di ricerca pertinenti, le app concorrenti, le aspettative dei clienti e le opportunit\u00e0 per differenziarsi. I contenuti della scheda e gli asset creativi devono spiegare lo scopo dell\u2019app, dimostrarne il valore e rappresentare fedelmente l\u2019esperienza che gli utenti possono aspettarsi. Le prime performance aiutano poi a orientare i miglioramenti successivi.<\/p>\n<p>Per le app gi\u00e0 affermate, ci concentriamo sull\u2019individuare gli ostacoli e trovare opportunit\u00e0 di crescita. Questo pu\u00f2 includere l\u2019analisi della visibilit\u00e0 nella ricerca, della conversione della scheda, delle performance creative, delle valutazioni e del feedback degli utenti. Consideriamo come variano le performance tra store e mercati, quindi definiamo le priorit\u00e0 degli aggiornamenti e dei test in base ai dati disponibili.<\/p>\n<p>Per le app di e-commerce e retail, ci concentriamo sull\u2019attirare utenti che acquisteranno e torneranno. Le schede negli store devono comunicare il valore specifico dell\u2019app, come un\u2019esperienza d\u2019acquisto comoda, funzionalit\u00e0 utili o vantaggi fedelt\u00e0 pertinenti. Ove i dati siano disponibili, la misurazione considera acquisti ed engagement ripetuto insieme alle installazioni.<\/p>\n<p>Per i business in abbonamento, ci concentriamo sul definire aspettative chiare e sull\u2019attirare utenti che probabilmente troveranno un valore duraturo. Messaggi e creativit\u00e0 devono rappresentare con precisione l\u2019esperienza e i vantaggi. Quando la misurazione lo consente, valutiamo attivazione delle prove, abbonamenti a pagamento, rinnovi e fidelizzazione insieme alle performance di acquisizione.<\/p>\n<p>Queste categorie spesso si sovrappongono. Una nuova app in abbonamento ha bisogno di un piano diverso da un\u2019app retail gi\u00e0 affermata che si espande a livello internazionale. Le nostre raccomandazioni tengono conto di queste differenze, oltre che del tuo budget, della roadmap di prodotto e delle risorse per l\u2019implementazione.<\/p>\n<p>Per maggiori dettagli, esplora i nostri <a style=\"color: #ffffff; text-decoration: none;\" href=\"#learning-center\">webinar, blog e statistiche di marketing<\/a> per approfondimenti degli esperti. La nostra <a style=\"color: #ffffff; text-decoration: none;\" href=\"\/it\/progetti\/\">raccolta di case study<\/a> presenta risultati reali e testimonianze dei clienti.<\/p>\n<p>Se hai altre domande, <a style=\"color: #ffffff; text-decoration: none;\" href=\"#modal\">prenota una call con un esperto<\/a>.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md85p5e3-3646377749214922dc82541bfa51d798'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tutto} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>Come misura NP Digital il successo dell\u2019App Store Optimization, oltre al posizionamento delle keyword e ai download?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Valutiamo il successo dell\u2019ASO collegando le performance negli store alla qualit\u00e0 e al valore degli utenti acquisiti. Posizionamento delle keyword, visibilit\u00e0 negli store, visite alla scheda e download aiutano a spiegare scoperta e acquisizione, ma non dimostrano se le persone trovano valore nella tua app.<\/p>\n<p>Iniziamo definendo le azioni che contano per il tuo business. A seconda della tua app, possono includere completare la registrazione, terminare l\u2019onboarding, effettuare un acquisto, iniziare una prova, diventare abbonato a pagamento o tornare a usare una funzionalit\u00e0 importante.<\/p>\n<p>Valutiamo sia la reperibilit\u00e0 sia la conversione della scheda. Questo include verificare se la tua app compare per le ricerche pertinenti e se i visitatori dello store scelgono di installarla. Quando il reporting lo consente, analizziamo le differenze per store, mercato e fonte di acquisizione per individuare le opportunit\u00e0.<\/p>\n<p>Ove i dati siano disponibili, guardiamo oltre l\u2019installazione. Gli strumenti di analisi e misurazione delle app possono aiutare a valutare attivazione, fidelizzazione, acquisti, ricavi dagli abbonamenti e valore del cliente. Questo aiuta a capire se la crescita delle acquisizioni porta persone le cui esigenze corrispondono all\u2019esperienza offerta dalla tua app.<\/p>\n<p>Interpretiamo inoltre i risultati nel loro contesto. Le variazioni dei download possono riflettere pubblicit\u00e0, stagionalit\u00e0, rilasci di prodotto, messa in evidenza negli store o attivit\u00e0 dei concorrenti. I miglioramenti della scheda vanno quindi valutati tenendo conto di questi fattori.<\/p>\n<p>Quando sono disponibili strumenti di test negli store e traffico sufficiente, utilizziamo esperimenti per valutare le modifiche alla scheda. Distinguiamo questi risultati dalle tendenze di performance pi\u00f9 ampie, consapevoli che le restrizioni sulla privacy e le differenze di reporting possono limitare l\u2019attribuzione.<\/p>\n<p>L\u2019obiettivo \u00e8 capire se la tua app sta attirando utenti pertinenti e se questi utenti contribuiscono a una crescita duratura del business.<\/p>\n<p>Per maggiori dettagli, esplora i nostri <a style=\"color: #ffffff; text-decoration: none;\" href=\"#learning-center\">webinar, blog e statistiche di marketing<\/a> per approfondimenti degli esperti. La nostra <a style=\"color: #ffffff; text-decoration: none;\" href=\"\/it\/progetti\/\">raccolta di case study<\/a> presenta risultati reali e testimonianze dei clienti.<\/p>\n<p>Se hai altre domande, <a style=\"color: #ffffff; text-decoration: none;\" href=\"#modal\">prenota una call con un esperto<\/a>.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md85p5e3-1-0dbb079be897871d24122583b92307b9'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tutto} \"  ><h2 data-fake-id='#toggle-id-9' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-9'>In quali settori o verticali ha esperienza NP Digital? Avete case study di app marketing o referenze di clienti con cui potrei parlare?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-9' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Abbiamo esperienza in praticamente ogni settore e verticale, lavorando sia con piccole imprese sia con grandi aziende. Per i business basati sulle app, adattiamo il nostro approccio al pubblico, all\u2019esperienza di prodotto, al modello di ricavi e al ruolo che l\u2019app svolge nel percorso complessivo del cliente.<\/p>\n<p>Categorie di app diverse richiedono approcci diversi. Un\u2019app di shopping deve comunicare perch\u00e9 i clienti dovrebbero installarla e tornare ad acquistare. Un\u2019app in abbonamento deve dimostrare un valore continuativo. Un\u2019app di servizi pu\u00f2 dover costruire fiducia e mostrare con quanta facilit\u00e0 gli utenti possono svolgere un compito specifico. Queste differenze orientano la nostra ricerca, il posizionamento, le raccomandazioni creative e la misurazione.<\/p>\n<p>I <a style=\"color: #ffffff; text-decoration: none;\" href=\"#case-studies\">case study presenti in questa pagina<\/a> sono un ottimo punto di partenza. Mostrano il nostro approccio e i risultati che abbiamo aiutato i clienti a raggiungere. Puoi anche esplorare la nostra <a style=\"color: #ffffff; text-decoration: none;\" href=\"\/it\/progetti\/\">pagina Progetti<\/a> per altri esempi in diversi settori, servizi e dimensioni aziendali.<\/p>\n<p>Durante la fase di discovery, possiamo valutare insieme quali esempi sono pi\u00f9 pertinenti per la tua app, i tuoi mercati target e i tuoi obiettivi di crescita. Se desideri parlare con un cliente di riferimento, possiamo valutare presentazioni pertinenti, previo consenso e disponibilit\u00e0 del cliente.<\/p>\n<p>Se vuoi fare il passo successivo, <a style=\"color: #ffffff; text-decoration: none;\" href=\"#modal\">prenota una discovery call<\/a>.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-198noxu-c18e395c645ee03973ff80a2450b59ea\">\n#top .hr.av-198noxu-c18e395c645ee03973ff80a2450b59ea{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-198noxu-c18e395c645ee03973ff80a2450b59ea .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-198noxu-c18e395c645ee03973ff80a2450b59ea hr-custom  avia-builder-el-79  el_after_av_toggle_container  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079\">\n.avia-section.av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='npd-footer'  class='avia-section av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079 main_color avia-section-large avia-no-border-styling  avia-builder-el-80  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17291'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-cokix-1cb7a0bb4d1981886bdd8598edf1f2cc av_one_full  avia-builder-el-81  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1lgb-37b7e193a66c986e67e25bcbaad27365\">\n#top .av-special-heading.av-kxpq1lgb-37b7e193a66c986e67e25bcbaad27365{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-kxpq1lgb-37b7e193a66c986e67e25bcbaad27365 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxpq1lgb-37b7e193a66c986e67e25bcbaad27365 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-kxpq1lgb-37b7e193a66c986e67e25bcbaad27365 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kxpq1lgb-37b7e193a66c986e67e25bcbaad27365 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-37b7e193a66c986e67e25bcbaad27365 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-37b7e193a66c986e67e25bcbaad27365 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxpq1lgb-37b7e193a66c986e67e25bcbaad27365 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-82  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Pronto a far crescere il tuo business? <a style=\"text-decoration: underline;\" href=\"\/it\/contattaci\/\">Parliamone!<\/a><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>L\u2019App Store Optimization (ASO) \u00e8 un pilastro fondamentale di ogni strategia di app marketing completa. Scopri come le best practice ASO possono valorizzare il tuo brand. Scopri di pi\u00f9!<\/p>\n","protected":false},"author":4,"featured_media":17292,"parent":17130,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-17291","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Servizi di agenzia e strategia di App Store Optimization (ASO). NP Digital Italy<\/title>\n<meta name=\"description\" content=\"L\u2019App Store Optimization (ASO) \u00e8 un pilastro fondamentale di ogni strategia di app marketing completa. Scopri come le best practice ASO possono valorizzare il tuo brand. 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