{"id":17460,"date":"2025-05-28T16:05:54","date_gmt":"2025-05-28T23:05:54","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=22044"},"modified":"2026-11-03T20:46:34","modified_gmt":"2026-11-03T19:46:34","slug":"media-strategy-planning","status":"publish","type":"page","link":"https:\/\/npdigital.com\/it\/soluzioni\/media-strategy-planning\/","title":{"rendered":"Media Strategy &#038; Planning"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-b8a81b9a218e4e2fef183aa39f53db7c\">\n.avia-section.av-g71os75-b8a81b9a218e4e2fef183aa39f53db7c .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2026\/10\/neil-utah-dmc.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-b8a81b9a218e4e2fef183aa39f53db7c .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-g71os75-b8a81b9a218e4e2fef183aa39f53db7c main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-small-hide av-mini-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17460'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-feuvfkx-ce4db5d53659684d6491693538828849 sc-av_three_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-feuvfkx-ce4db5d53659684d6491693538828849\">\n.flex_column.av-feuvfkx-ce4db5d53659684d6491693538828849{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-feuvfkx-ce4db5d53659684d6491693538828849 av_three_fifth  avia-builder-el-1  el_before_av_two_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2\">\n#top .hr.hr-invisible.av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2 hr-invisible  avia-builder-el-2  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz98qpa-7f4f71c4e17fa82c64a05141444087ae\">\n.avia-image-container.av-ltz98qpa-7f4f71c4e17fa82c64a05141444087ae img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ltz98qpa-7f4f71c4e17fa82c64a05141444087ae .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ltz98qpa-7f4f71c4e17fa82c64a05141444087ae av-styling- avia-align-left  avia-builder-el-3  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17451 avia-img-lazy-loading-not-17451 avia_image ' src=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2026\/10\/media-strategy-icon-white.svg\" alt='' title='media-strategy-icon-white'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6\">\n#top .hr.hr-invisible.av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6 hr-invisible  avia-builder-el-4  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7oxf8-0718a353aca8482a74d2c6fc734dc3bf\">\n#top .av-special-heading.av-ltz7oxf8-0718a353aca8482a74d2c6fc734dc3bf{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-ltz7oxf8-0718a353aca8482a74d2c6fc734dc3bf .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ltz7oxf8-0718a353aca8482a74d2c6fc734dc3bf .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-ltz7oxf8-0718a353aca8482a74d2c6fc734dc3bf .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ltz7oxf8-0718a353aca8482a74d2c6fc734dc3bf .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-0718a353aca8482a74d2c6fc734dc3bf .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-0718a353aca8482a74d2c6fc734dc3bf .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ltz7oxf8-0718a353aca8482a74d2c6fc734dc3bf av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Servizi di agenzia di media strategy e pianificazione media<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p data-pm-slice=\"1 1 &#091;&#093;\">La media strategy \u00e8 al centro di ogni campagna di digital marketing multicanale di successo. Senza un piano ben strutturato, le performance si frammentano, i budget si disperdono e le opportunit\u00e0 vanno perse. Una media strategy basata sui dati \u00e8 la base per decisioni pi\u00f9 intelligenti, insight pi\u00f9 chiari e, in definitiva, ritorni migliori. Che si tratti di paid search, social, programmatic o display, un approccio coerente alla pianificazione media fa s\u00ec che ogni canale contribuisca al quadro generale, raggiungendo il pubblico giusto, al momento giusto, con il messaggio giusto.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;right_left&quot;,&quot;parallax_speed&quot;:&quot;4&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-jzkw65-7c35d842cf7e468715a156f0fb7d315d&quot;}\"    ><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhahfv-bd28574fd0868a2c37b3dd1b46719eca\">\n.avia-section.av-m8zhahfv-bd28574fd0868a2c37b3dd1b46719eca .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2026\/10\/neil-utah-dmc.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m8zhahfv-bd28574fd0868a2c37b3dd1b46719eca .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m8zhahfv-bd28574fd0868a2c37b3dd1b46719eca main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17460'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5tu8mk5-444b2f562cfc6887a5233c8f5cb88c0b sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5tu8mk5-444b2f562cfc6887a5233c8f5cb88c0b\">\n.flex_column.av-5tu8mk5-444b2f562cfc6887a5233c8f5cb88c0b{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-5tu8mk5-444b2f562cfc6887a5233c8f5cb88c0b av_one_full  avia-builder-el-11  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ak3cd1-0d93e4dfcf66e4363c869802b8dbfabe\">\n#top .hr.hr-invisible.av-5ak3cd1-0d93e4dfcf66e4363c869802b8dbfabe{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5ak3cd1-0d93e4dfcf66e4363c869802b8dbfabe hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhazvl-8f7fb15a9d79a7dd39764731c3d0c7a1\">\n.avia-image-container.av-m8zhazvl-8f7fb15a9d79a7dd39764731c3d0c7a1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m8zhazvl-8f7fb15a9d79a7dd39764731c3d0c7a1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m8zhazvl-8f7fb15a9d79a7dd39764731c3d0c7a1 av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17451 avia-img-lazy-loading-not-17451 avia_image ' src=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2026\/10\/media-strategy-icon-white.svg\" alt='' title='media-strategy-icon-white'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4xre4gl-dd55b4dbb78cc2b493122a54856f9050\">\n#top .hr.hr-invisible.av-4xre4gl-dd55b4dbb78cc2b493122a54856f9050{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-4xre4gl-dd55b4dbb78cc2b493122a54856f9050 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhb5gp-6869f1c33187d813a5b4c8253dcef06a\">\n#top .av-special-heading.av-m8zhb5gp-6869f1c33187d813a5b4c8253dcef06a{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-m8zhb5gp-6869f1c33187d813a5b4c8253dcef06a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m8zhb5gp-6869f1c33187d813a5b4c8253dcef06a .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-m8zhb5gp-6869f1c33187d813a5b4c8253dcef06a .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m8zhb5gp-6869f1c33187d813a5b4c8253dcef06a .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m8zhb5gp-6869f1c33187d813a5b4c8253dcef06a .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m8zhb5gp-6869f1c33187d813a5b4c8253dcef06a .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m8zhb5gp-6869f1c33187d813a5b4c8253dcef06a av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Servizi di agenzia di media strategy e pianificazione media<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhbcbz-5924ca9650eeb0ab2965097d085b0e12\">\n#top .hr.hr-invisible.av-m8zhbcbz-5924ca9650eeb0ab2965097d085b0e12{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m8zhbcbz-5924ca9650eeb0ab2965097d085b0e12 hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec\">\n#top .av_textblock_section.av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\" data-pm-slice=\"1 1 &#091;&#093;\">La media strategy \u00e8 al centro di ogni campagna di digital marketing multicanale di successo. Senza un piano ben strutturato, le performance si frammentano, i budget si disperdono e le opportunit\u00e0 vanno perse. Una media strategy basata sui dati \u00e8 la base per decisioni pi\u00f9 intelligenti, insight pi\u00f9 chiari e, in definitiva, ritorni migliori.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='flex_column av-4homnat-29d153a5069f6ef7fc0aa519d4ae0faa av_one_full  avia-builder-el-18  el_after_av_one_full  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  column-top-margin'     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-20  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-21  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-736e5df47a041a2feb3e47d722480584\">\n#top .avia-animated-number.av-2u49pr-736e5df47a041a2feb3e47d722480584 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-736e5df47a041a2feb3e47d722480584 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-736e5df47a041a2feb3e47d722480584 av-force-default-color avia_animate_when_visible  avia-builder-el-22  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"76\" data-start_from=\"0\">76<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>dei marketer afferma che una media strategy integrata migliora l\u2019engagement dei clienti e i tassi di conversione.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-23  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-c3b150d407f3d83e2957af3a196c9af7\">\n#top .avia-animated-number.av-lije2nqk-c3b150d407f3d83e2957af3a196c9af7 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-c3b150d407f3d83e2957af3a196c9af7 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-c3b150d407f3d83e2957af3a196c9af7 av-force-default-color avia_animate_when_visible  avia-builder-el-24  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"68\" data-start_from=\"0\">68<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>delle campagne digitali rende meno del previsto per mancanza di allineamento tra i canali e un targeting del pubblico poco chiaro.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-25  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-555240011c88fb92e9520a1f0e05048b\">\n#top .avia-animated-number.av-lije2hy9-555240011c88fb92e9520a1f0e05048b .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-555240011c88fb92e9520a1f0e05048b .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-555240011c88fb92e9520a1f0e05048b av-force-default-color avia_animate_when_visible  avia-builder-el-26  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"82\" data-start_from=\"0\">82<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>dei brand con le migliori performance rivede regolarmente le previsioni e rialloca la spesa media in base alle performance in tempo reale.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-27  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-b706bda6b0e09c66964e2bb0c86728a6\">\n#top .avia-animated-number.av-lije2bai-b706bda6b0e09c66964e2bb0c86728a6 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-b706bda6b0e09c66964e2bb0c86728a6 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-b706bda6b0e09c66964e2bb0c86728a6 av-force-default-color avia_animate_when_visible  avia-builder-el-28  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"70\" data-start_from=\"0\">70<\/span><span class=\"avia-no-number\">% <\/span><\/strong><div class=\"avia-animated-number-content\"><p>degli inserzionisti ritiene che una cattiva pianificazione media porti a budget sprecato e opportunit\u00e0 perse.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-29  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17460'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-30  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>IL NOSTRO APPROCCIO ALLA MEDIA STRATEGY E ALLA PIANIFICAZIONE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-4a9ea8c0581d7597b7403473c7b15714\">\n#top .av-special-heading.av-5uvt0hp-4a9ea8c0581d7597b7403473c7b15714{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-4a9ea8c0581d7597b7403473c7b15714 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-4a9ea8c0581d7597b7403473c7b15714 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-4a9ea8c0581d7597b7403473c7b15714 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-4a9ea8c0581d7597b7403473c7b15714 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-4a9ea8c0581d7597b7403473c7b15714 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-4a9ea8c0581d7597b7403473c7b15714 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-4a9ea8c0581d7597b7403473c7b15714 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-32  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Uniamo precisione e performance, perch\u00e9 ogni centesimo investito generi crescita.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-33  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e\">\n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Il nostro approccio \u00e8 iterativo e agile, pensato per adattarsi rapidamente agli insight sulle performance, ai cambiamenti del mercato e alle nuove opportunit\u00e0. Ogni media strategy si basa sulla ricerca, \u00e8 alimentata dai dati e guidata dal ROI.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-35  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-36  el_before_av_textblock  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-d601adeea07ba5f95175d7c0f7ed34ce av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Analisi e audit.<\/h4><\/header><div class='av-milestone-content'><p>Iniziamo con un audit del tuo media mix attuale, dei trend di performance, dei segmenti di pubblico e del panorama competitivo. Questo fa emergere sia le opportunit\u00e0 nascoste sia le inefficienze da ottimizzare.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-8921ebad5043d7be1e709e5043829fc5 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue80c' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Mappatura di pubblico e canali.<\/h4><\/header><div class='av-milestone-content'><p>Costruiamo buyer persona dettagliate e le associamo alle piattaforme in cui sono pi\u00f9 attive. Cos\u00ec budget e messaggi giusti vengono assegnati ai touchpoint giusti.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-72f67956a67f830ad6dd7ae1375e9308 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Modelli di investimento e previsioni.<\/h4><\/header><div class='av-milestone-content'><p>Sviluppiamo modelli previsionali per simulare le performance in diversi scenari di budget. Questi modelli orientano strategie di allocazione ambiziose ma fondate sui dati.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-dd288827fd7ec61a824cefb09503d073 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8da' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Progettazione dell\u2019architettura delle campagne.<\/h4><\/header><div class='av-milestone-content'><p class=\"\" data-start=\"3633\" data-end=\"3860\">Ogni campagna \u00e8 progettata per scalabilit\u00e0, ottimizzazione e misurazione. Definiamo la struttura media, inclusi flighting, cadenza e formati degli annunci, per generare performance che crescono nel tempo.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-1-04de7d713b45e3cbdbee995ff90e8de8 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8de' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Ottimizzazione e reporting continui.<\/h4><\/header><div class='av-milestone-content'><p>Dopo il lancio, perfezioniamo continuamente la strategia in base ai segnali di performance e ai cambiamenti del contesto. Dashboard di reporting in tempo reale e sprint di performance mantengono il tuo piano media flessibile ed efficace.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Prec<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Succ<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\"><strong>LA NOSTRA FILOSOFIA<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3\">\n#top .hr.hr-invisible.av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3 hr-invisible  avia-builder-el-38  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front{\nbackground-color:#ffffff;\nborder-style:dotted;\nborder-width:1px 1px 1px 1px;\nborder-color:#dadada;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_title{\nfont-size:25px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_subtitle{\nfont-size:16px;\ncolor:#aaaaaa;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback{\nfont-size:18px;\nbackground-color:#ff5e29;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-39  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6aef17040c09c' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-5bf0e1d32dc663653e4ca0fc061b09c1'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >La strategia deve guidare l\u2019esecuzione<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Troppo spesso i brand passano all\u2019attivazione senza una vera strategia.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Crediamo che un piano intelligente debba guidare creativit\u00e0, canali e spesa, non inseguirli.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-a4c52b041d6b099f532b6871ff06ca77'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >In un mercato in tempo reale vince l\u2019agilit\u00e0<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>I mercati cambiano ogni giorno, e il tuo piano media dovrebbe fare lo stesso. <\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Per questo progettiamo media strategy con un\u2019agilit\u00e0 integrata, cos\u00ec possiamo cambiare rotta seguendo le performance, non andando contro di esse.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-350f8d1008471a1bdfb78e6fa1296369'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Efficienza senza sacrificare l\u2019impatto sul brand<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Performance e brand non si escludono a vicenda. <\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Crediamo che le campagne pi\u00f9 efficaci bilancino gli obiettivi di conversione a breve termine con la crescita del brand nel lungo periodo.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-6b18bab2b5b7515d57a2b9c7f3e2d885'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >I dati sono una bussola, non una stampella<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>I dati guidano tutto ci\u00f2 che facciamo, ma non lasciamo mai che sostituiscano la creativit\u00e0 o l\u2019intuito umano. <\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>La pianificazione media deve basarsi sui dati, ma essere eseguita con sensibilit\u00e0 strategica.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-40  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17460'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-41  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-42  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:7,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Ads Grader<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Benchmark di settore, calcolatore del ROAS.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17452 avia-img-lazy-loading-not-17452\"  src=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/03\/ads-grader-benchmark.jpg\" width=\"1200\" height=\"1600\" title='ads-grader-benchmark' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/03\/ads-grader-benchmark.jpg 1200w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/03\/ads-grader-benchmark-225x300.jpg 225w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/03\/ads-grader-benchmark-773x1030.jpg 773w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/03\/ads-grader-benchmark-768x1024.jpg 768w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/03\/ads-grader-benchmark-1152x1536.jpg 1152w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/03\/ads-grader-benchmark-1125x1500.jpg 1125w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/03\/ads-grader-benchmark-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >GWI<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Analisi demografica.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17453 avia-img-lazy-loading-not-17453\"  src=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/gwi-demographic-breakdown.jpg\" width=\"1200\" height=\"1600\" title='gwi-demographic-breakdown' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/gwi-demographic-breakdown.jpg 1200w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/gwi-demographic-breakdown-225x300.jpg 225w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/gwi-demographic-breakdown-773x1030.jpg 773w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/gwi-demographic-breakdown-768x1024.jpg 768w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/gwi-demographic-breakdown-1152x1536.jpg 1152w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/gwi-demographic-breakdown-1125x1500.jpg 1125w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/gwi-demographic-breakdown-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Prec<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Succ<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-43  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>MEDIA STRATEGY E PIANIFICAZIONE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-7b8509a3a97bec7ad32b0e4f64b95cb7\">\n#top .av-special-heading.av-kxppuxez-7b8509a3a97bec7ad32b0e4f64b95cb7{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-7b8509a3a97bec7ad32b0e4f64b95cb7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-7b8509a3a97bec7ad32b0e4f64b95cb7 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-7b8509a3a97bec7ad32b0e4f64b95cb7 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-7b8509a3a97bec7ad32b0e4f64b95cb7 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-7b8509a3a97bec7ad32b0e4f64b95cb7 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-7b8509a3a97bec7ad32b0e4f64b95cb7 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-7b8509a3a97bec7ad32b0e4f64b95cb7 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-45  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Deliverable che portano chiarezza, azione e risultati.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-46  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-47  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-02002db801c7c7211fae6eae63c8124e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tutto} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Piano media strategico<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Questo documento \u00e8 la base di tutta l\u2019esecuzione media: un progetto completo che definisce il \u201ccosa, dove, quando e perch\u00e9\u201d dei tuoi investimenti nelle campagne. Include obiettivi di business ben definiti, obiettivi delle campagne, pubblico target, motivazioni del mix di canali, tempistiche e formati media. Ogni sezione del piano \u00e8 supportata da dati e analisi competitive, cos\u00ec la tua strategia \u00e8 allineata non solo alle best practice di marketing, ma anche al tuo specifico contesto di business. Questo deliverable \u00e8 l\u2019unica fonte di riferimento per stakeholder interni e partner esterni, per semplificare l\u2019esecuzione e la responsabilit\u00e0.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-70ebbfa13744a2f3437d3f33e5f591a2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tutto} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Matrice pubblico e canali<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Questo framework visivo e ricco di insight associa i tuoi principali segmenti di pubblico a canali digitali, tipi di messaggio, asset creativi e azioni di conversione specifici. Garantisce che ogni pubblico riceva messaggi su misura sulla piattaforma giusta, nel momento pi\u00f9 rilevante del suo customer journey. La matrice integra dati di prima e terza parte, insight comportamentali e performance delle campagne passate per stabilire le priorit\u00e0 tra le piattaforme. \u00c8 pensata per eliminare le supposizioni e favorire un allineamento pi\u00f9 profondo tra i team di marketing, creativit\u00e0 e media buying, cos\u00ec non ti limiti a raggiungere il pubblico, ma lo spingi all\u2019azione.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-a83d3600a69be683d9ec24b1d1d879b7'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tutto} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Previsioni e modelli di ROI<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Prima del lancio, forniamo proiezioni dettagliate sui principali indicatori di performance, tra cui spesa, copertura, impression, clic, conversioni, costo per acquisizione (CPA) e ritorno sulla spesa pubblicitaria (ROAS). Questi modelli si basano su dati storici di performance, benchmark di settore, algoritmi delle piattaforme e variabili specifiche della campagna per stimarne l\u2019impatto. Pi\u00f9 scenari (prudente, atteso e aggressivo) consentono flessibilit\u00e0 di budget e riduzione del rischio. Questo deliverable offre agli stakeholder trasparenza finanziaria e visione strategica, aiutandoti a prendere decisioni di investimento con sicurezza.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-0638a70a3600b784b3fbf414b477baa6'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tutto} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Roadmap di ottimizzazione<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Questo framework operativo descrive come evolveranno le campagne dopo il lancio, individuando le leve, le tempistiche e i dati specifici che verranno usati per perfezionare le performance. La roadmap include un piano di test strutturato (A\/B test, test multivariati, rotazione delle creativit\u00e0), soglie di performance per le riallocazioni e cadenze di revisione programmate (settimanali, quindicinali o mensili). \u00c8 pensata per l\u2019agilit\u00e0, con un\u2019attenzione particolare ai cicli di apprendimento che riportano gli insight nella strategia. Cos\u00ec le tue campagne non vengono lanciate e poi abbandonate, ma gestite con intenzione, reattivit\u00e0 e un\u2019ottica di crescita.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-48  el_after_av_section  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34l52en-12ccce9f3b3c9db654cb22ca606aed87\">\n#top .av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Search + social aumentano il volume delle candidature del +20% e i tassi di conversione del +22%.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Jobstreet:<\/span> abbiamo puntato sui canali principali, sfruttando le potenti funzionalit\u00e0 di Google e Facebook. Allo stesso tempo, abbiamo esplorato altri canali potenziali per individuare opportunit\u00e0 di crescita e ampliare la copertura. Per garantire performance ottimali e insight utilizzabili, abbiamo anche allineato e perfezionato l\u2019integrazione dei dati, gli analytics e i processi di reporting.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Prenota una call per saperne di pi\u00f9<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17454 avia-img-lazy-loading-not-17454\"  src=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/jobstreet-background.jpg\" width=\"2000\" height=\"750\" title='jobstreet-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/jobstreet-background.jpg 2000w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/jobstreet-background-300x113.jpg 300w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/jobstreet-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/jobstreet-background-768x288.jpg 768w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/jobstreet-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/jobstreet-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/jobstreet-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La sinergia nella search aumenta il CTR del +20% e porta il ROAS della search a +36X.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Ovolo Hotels:<\/span> abbiamo adottato una strategia di offerta mirata per competere efficacemente con le OTA nella search, assicurandoci che le campagne intercettassero gli utenti con un\u2019alta intenzione d\u2019acquisto. Allo stesso tempo, abbiamo messo in evidenza i chiari vantaggi della prenotazione diretta, rafforzando la value proposition per i clienti. Per restare un passo avanti, abbiamo anche individuato e sfruttato le nuove funzionalit\u00e0 di Google, massimizzando l\u2019impatto delle nostre attivit\u00e0.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Prenota una call per saperne di pi\u00f9<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17455 avia-img-lazy-loading-not-17455\"  src=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/ovolo-hotels-background.jpg\" width=\"2000\" height=\"750\" title='ovolo-hotels-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/ovolo-hotels-background.jpg 2000w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/ovolo-hotels-background-300x113.jpg 300w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/ovolo-hotels-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/ovolo-hotels-background-768x288.jpg 768w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/ovolo-hotels-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/ovolo-hotels-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/ovolo-hotels-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Prec<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Succ<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-49  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889\">\n#top .av-slideshow-ui.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0  slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Search + social aumentano il volume delle candidature del +20% e i tassi di conversione del +22%.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Jobstreet:<\/span> abbiamo puntato sui canali principali, sfruttando le potenti funzionalit\u00e0 di Google e Facebook. Allo stesso tempo, abbiamo esplorato altri canali potenziali per individuare opportunit\u00e0 di crescita e ampliare la copertura. Per garantire performance ottimali e insight utilizzabili, abbiamo anche allineato e perfezionato l\u2019integrazione dei dati, gli analytics e i processi di reporting.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Prenota una call per saperne di pi\u00f9<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17454 avia-img-lazy-loading-not-17454\"  src=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/jobstreet-background.jpg\" width=\"2000\" height=\"750\" title='jobstreet-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/jobstreet-background.jpg 2000w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/jobstreet-background-300x113.jpg 300w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/jobstreet-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/jobstreet-background-768x288.jpg 768w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/jobstreet-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/jobstreet-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/jobstreet-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1  slide-2 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La sinergia nella search aumenta il CTR del +20% e porta il ROAS della search a +36X.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Ovolo Hotels:<\/span> abbiamo adottato una strategia di offerta mirata per competere efficacemente con le OTA nella search, assicurandoci che le campagne intercettassero gli utenti con un\u2019alta intenzione d\u2019acquisto. Allo stesso tempo, abbiamo messo in evidenza i chiari vantaggi della prenotazione diretta, rafforzando la value proposition per i clienti. Per restare un passo avanti, abbiamo anche individuato e sfruttato le nuove funzionalit\u00e0 di Google, massimizzando l\u2019impatto delle nostre attivit\u00e0.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Prenota una call per saperne di pi\u00f9<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17455 avia-img-lazy-loading-not-17455\"  src=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/ovolo-hotels-background.jpg\" width=\"2000\" height=\"750\" title='ovolo-hotels-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/ovolo-hotels-background.jpg 2000w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/ovolo-hotels-background-300x113.jpg 300w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/ovolo-hotels-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/ovolo-hotels-background-768x288.jpg 768w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/ovolo-hotels-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/ovolo-hotels-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/ovolo-hotels-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Prec<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Succ<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-50  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17460'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-1244d3416d604619f3c3f6b94338a255 av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-51  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>PARTNERS<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-ov7rml-a45676a30df112f5aa072732f037401d flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/11\/optimizely-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-465e1729d5d1ecaff50d7487eb4f8381 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/hubspot-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-fdc421bf4225709bef18fab8428d724e flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/similarweb-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-63abb042730701ad600a7d7d45563a84 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2024\/03\/gwi-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-cb9c9d0252320604b6d601e0f4e53d81 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/click-up-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-0f0e878286b1d8c27b251b4410430992 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2025\/05\/forrester-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-56847be385ef983ee17b7918a1490bce\">\n.avia-section.av-lim166rt-56847be385ef983ee17b7918a1490bce .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-lim166rt-56847be385ef983ee17b7918a1490bce main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-52  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17460'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-53  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-15pjonw-6330b094a35f7d390277b9a4c57e5ce5 av_one_fifth  avia-builder-el-54  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-55  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CENTRO DI FORMAZIONE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-c5f98f2fa5f826dd09452562edaa279d\">\n#top .av-special-heading.av-likf239t-c5f98f2fa5f826dd09452562edaa279d{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-c5f98f2fa5f826dd09452562edaa279d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-c5f98f2fa5f826dd09452562edaa279d .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-c5f98f2fa5f826dd09452562edaa279d .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-c5f98f2fa5f826dd09452562edaa279d .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-c5f98f2fa5f826dd09452562edaa279d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-c5f98f2fa5f826dd09452562edaa279d av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-57  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Trasformare i media in slancio.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-58  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5\">\n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Individua il pubblico target, scegli i canali giusti e alloca il budget in modo efficace per massimizzare copertura e ROI. Il nostro centro di formazione offre risorse approfondite e contenuti brevi per fare di te un vero esperto di media.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-uyun98-cd9e8be6f57886a95f8fba663791c6ce av_one_fifth  avia-builder-el-60  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4j1xcf0-7ebc64e269b2063b1a4eb8653dfa0f4e\">\n.av-tab-section-outer-container.av-4j1xcf0-7ebc64e269b2063b1a4eb8653dfa0f4e .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-61  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-4j1xcf0-7ebc64e269b2063b1a4eb8653dfa0f4e'><div class='av-tab-section-tab-title-container avia-tab-title-padding-none' role='tablist'><a href='#webinar' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-e8g9do-8d4bcffa89e7b2c683d5a7f6c65d2f48 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2026\/10\/webinar-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>WEBINAR<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#blog' data-av-tab-section-title='2' class='av-section-tab-title  av-33pxzuk-6ddbcb6224175f15eca02d71d625d4d4 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2026\/10\/blog-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>BLOG<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#statistiche' data-av-tab-section-title='3' class='av-section-tab-title  av-1yizi9o-60cb6ba2aaa87a7b9f63f3a5c3921e01 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-3'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2026\/10\/marketing-stats-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>STATISTICHE<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#neiltv' data-av-tab-section-title='4' class='av-section-tab-title  av-107rhi4-d0b50abc3467bed9c7d22bc3dfde1053 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-4'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2026\/10\/neil-tv-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>NEILTV<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><\/div><div class='avia-slideshow-arrows av-tabsection-arrow' ><a href='#prev' class='prev-slide av_prev_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Prec<\/a><a href='#next' class='next-slide av_next_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Succ<\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:400vw; left:0%;'><span class=\"av_prev_tab_section av_tab_navigation\"><\/span><span class=\"av_next_tab_section av_tab_navigation\"><\/span>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e8g9do-8d4bcffa89e7b2c683d5a7f6c65d2f48\">\n.av-layout-tab.av-e8g9do-8d4bcffa89e7b2c683d5a7f6c65d2f48{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-4j1xcf0-7ebc64e269b2063b1a4eb8653dfa0f4e .av-active-tab-title.av-section-tab-title.av-e8g9do-8d4bcffa89e7b2c683d5a7f6c65d2f48{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-4j1xcf0-7ebc64e269b2063b1a4eb8653dfa0f4e .av-active-tab-title.av-section-tab-title.av-e8g9do-8d4bcffa89e7b2c683d5a7f6c65d2f48 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-1' class='av-layout-tab av-e8g9do-8d4bcffa89e7b2c683d5a7f6c65d2f48 av-animation-delay-container  avia-builder-el-62  el_before_av_tab_sub_section  avia-builder-el-first  av-active-tab-content __av_init_open ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"1\" data-tab-section-id=\"webinar\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33pxzuk-6ddbcb6224175f15eca02d71d625d4d4\">\n.av-layout-tab.av-33pxzuk-6ddbcb6224175f15eca02d71d625d4d4{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-4j1xcf0-7ebc64e269b2063b1a4eb8653dfa0f4e .av-active-tab-title.av-section-tab-title.av-33pxzuk-6ddbcb6224175f15eca02d71d625d4d4{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-4j1xcf0-7ebc64e269b2063b1a4eb8653dfa0f4e .av-active-tab-title.av-section-tab-title.av-33pxzuk-6ddbcb6224175f15eca02d71d625d4d4 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-2' class='av-layout-tab av-33pxzuk-6ddbcb6224175f15eca02d71d625d4d4 av-animation-delay-container  avia-builder-el-64  el_after_av_tab_sub_section  el_before_av_tab_sub_section  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"2\" data-tab-section-id=\"blog\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1yizi9o-60cb6ba2aaa87a7b9f63f3a5c3921e01\">\n.av-layout-tab.av-1yizi9o-60cb6ba2aaa87a7b9f63f3a5c3921e01{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-4j1xcf0-7ebc64e269b2063b1a4eb8653dfa0f4e .av-active-tab-title.av-section-tab-title.av-1yizi9o-60cb6ba2aaa87a7b9f63f3a5c3921e01{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-4j1xcf0-7ebc64e269b2063b1a4eb8653dfa0f4e .av-active-tab-title.av-section-tab-title.av-1yizi9o-60cb6ba2aaa87a7b9f63f3a5c3921e01 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-3' class='av-layout-tab av-1yizi9o-60cb6ba2aaa87a7b9f63f3a5c3921e01 av-animation-delay-container  avia-builder-el-66  el_after_av_tab_sub_section  el_before_av_tab_sub_section  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"3\" data-tab-section-id=\"statistiche\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-107rhi4-d0b50abc3467bed9c7d22bc3dfde1053\">\n.av-layout-tab.av-107rhi4-d0b50abc3467bed9c7d22bc3dfde1053{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-4j1xcf0-7ebc64e269b2063b1a4eb8653dfa0f4e .av-active-tab-title.av-section-tab-title.av-107rhi4-d0b50abc3467bed9c7d22bc3dfde1053{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-4j1xcf0-7ebc64e269b2063b1a4eb8653dfa0f4e .av-active-tab-title.av-section-tab-title.av-107rhi4-d0b50abc3467bed9c7d22bc3dfde1053 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-4' class='av-layout-tab av-107rhi4-d0b50abc3467bed9c7d22bc3dfde1053 av-animation-delay-container  avia-builder-el-68  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"4\" data-tab-section-id=\"neiltv\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u8urdo-1de48840b264f6187183415f89dbe7f9\">\n.avia-section.av-2u8urdo-1de48840b264f6187183415f89dbe7f9{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-2u8urdo-1de48840b264f6187183415f89dbe7f9 main_color avia-section-large avia-no-border-styling  avia-builder-el-70  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17460'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2nu7fmk-8f6679f5cbe80b5a7f9258d2222176c6 av_four_fifth  avia-builder-el-71  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23n95zw-eb91257696477dc4a674d96f1628e47c\">\n#top .av_textblock_section.av-23n95zw-eb91257696477dc4a674d96f1628e47c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-23n95zw-eb91257696477dc4a674d96f1628e47c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md9ie53f-d0e714bf771453c22a551e63f8061d53\">\n#top .av-special-heading.av-md9ie53f-d0e714bf771453c22a551e63f8061d53{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-md9ie53f-d0e714bf771453c22a551e63f8061d53 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-md9ie53f-d0e714bf771453c22a551e63f8061d53 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-md9ie53f-d0e714bf771453c22a551e63f8061d53 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-md9ie53f-d0e714bf771453c22a551e63f8061d53 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-md9ie53f-d0e714bf771453c22a551e63f8061d53 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-md9ie53f-d0e714bf771453c22a551e63f8061d53 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-md9ie53f-d0e714bf771453c22a551e63f8061d53 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-73  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Domande frequenti sul processo e sulle competenze di pianificazione media.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kgqml8-3cabf39ceb6951d888871dc84b7c3ca6\">\n#top .hr.av-1kgqml8-3cabf39ceb6951d888871dc84b7c3ca6{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1kgqml8-3cabf39ceb6951d888871dc84b7c3ca6 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1kgqml8-3cabf39ceb6951d888871dc84b7c3ca6 hr-custom  avia-builder-el-74  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-143us58-b0ac982952ffeba8f989feee81fc1859\">\n#top .hr.hr-invisible.av-143us58-b0ac982952ffeba8f989feee81fc1859{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-143us58-b0ac982952ffeba8f989feee81fc1859 hr-invisible  avia-builder-el-75  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9\">\n#top .togglecontainer.av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9 h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9 h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9 h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9 h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9 p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9 h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9 h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9 .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md9icap7-fca4f5068a0e4806ebed43b4a2a591a9 av-elegant-toggle  avia-builder-el-76  el_after_av_hr  el_before_av_hr  toggle_close_all'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/FAQPage\" >\n<section class='av_toggle_section av-md9i75l6-8fa6014924f61c94291a6c619a0cfc16'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tutto} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>Come allineate il mio piano media agli obiettivi di business reali, prima ancora di investire?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Iniziamo definendo fin da subito cosa significa successo, collegando impression, clic e conversioni direttamente a risultati come fatturato, qualit\u00e0 dei lead o customer lifetime value. I nostri piani media includono framework di misurazione solidi, test di incrementalit\u00e0 e benchmark di performance, cos\u00ec ogni investimento creativo \u00e8 legato a un impatto sul business quantificabile.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9i8n40-5325edf35efecfd2a8f4d6873e43744e'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tutto} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>Come vi assicurate che il nostro piano media raggiunga il pubblico giusto su pi\u00f9 canali?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Combiniamo dati di prima parte con arricchimenti di terza parte e insight comportamentali per creare profili di pubblico dettagliati. Poi associamo queste buyer persona a paid search, social, programmatic, display e piattaforme emergenti. Cos\u00ec raggiungiamo le persone giuste nel posto giusto, seguendo il loro percorso naturale, senza sprecare budget.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9i9ywd-8d2064312534a926d7a9b1aa79cff26c'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tutto} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>Come mantenete il mio budget flessibile ed efficiente mentre il mercato cambia?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Costruiamo modelli di allocazione che anticipano cambiamenti, pressioni di mercato e livelli di saturazione. Con scenari predittivi e un monitoraggio continuo delle performance, adattiamo la spesa in modo dinamico, cos\u00ec ogni parte del budget massimizza il ROI anche quando le condizioni cambiano.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9ib1d2-367a5530cac707029e345ce0a4f80fe2'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tutto} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>Come vi assicurate che gli asset creativi rendano quanto la strategia che li sostiene?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Portiamo insight sul pubblico, risultati dei test e segnali di engagement nello sviluppo creativo. Questo significa che elementi visivi e messaggi sono pensati per ogni piattaforma e segmento, testati in tempo reale e ottimizzati man mano che emergono gli insight sulle performance, colmando il divario tra media strategy ed efficacia degli annunci.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lmrg9o-96b2329b192dc7425d4e0ed05db2b47a\">\n#top .hr.av-lmrg9o-96b2329b192dc7425d4e0ed05db2b47a{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-lmrg9o-96b2329b192dc7425d4e0ed05db2b47a .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lmrg9o-96b2329b192dc7425d4e0ed05db2b47a hr-custom  avia-builder-el-77  el_after_av_toggle_container  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079\">\n.avia-section.av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='npd-footer'  class='avia-section av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079 main_color avia-section-large avia-no-border-styling  avia-builder-el-78  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17460'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-cokix-1cb7a0bb4d1981886bdd8598edf1f2cc av_one_full  avia-builder-el-79  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1lgb-098711054160c01d53bc9b02b6dceb55\">\n#top .av-special-heading.av-kxpq1lgb-098711054160c01d53bc9b02b6dceb55{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-kxpq1lgb-098711054160c01d53bc9b02b6dceb55 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxpq1lgb-098711054160c01d53bc9b02b6dceb55 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-kxpq1lgb-098711054160c01d53bc9b02b6dceb55 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kxpq1lgb-098711054160c01d53bc9b02b6dceb55 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-098711054160c01d53bc9b02b6dceb55 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-098711054160c01d53bc9b02b6dceb55 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxpq1lgb-098711054160c01d53bc9b02b6dceb55 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-80  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Pronto a far crescere il tuo business? <a style=\"text-decoration: underline;\" href=\"#modal\">Parliamone!<\/a><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>La media strategy \u00e8 al centro di ogni campagna di digital marketing multicanale di successo. Senza un piano ben strutturato, le performance si frammentano, i budget si disperdono e le opportunit\u00e0 vanno perse. Scopri di pi\u00f9!<\/p>\n","protected":false},"author":4,"featured_media":17461,"parent":17130,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-17460","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Servizi di agenzia di media strategy e pianificazione media. NP Digital Italy<\/title>\n<meta name=\"description\" content=\"La media strategy \u00e8 al centro di ogni campagna di digital marketing multicanale di successo. Senza un piano ben strutturato, le performance si frammentano, i budget si disperdono e le opportunit\u00e0 vanno perse. Scopri di pi\u00f9!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/npdigital.com\/it\/soluzioni\/media-strategy-planning\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Servizi di agenzia di media strategy e pianificazione media. NP Digital Italy\" \/>\n<meta property=\"og:description\" content=\"La media strategy \u00e8 al centro di ogni campagna di digital marketing multicanale di successo. Senza un piano ben strutturato, le performance si frammentano, i budget si disperdono e le opportunit\u00e0 vanno perse. Scopri di pi\u00f9!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/npdigital.com\/it\/soluzioni\/media-strategy-planning\/\" \/>\n<meta property=\"og:site_name\" content=\"NPD IT\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-03T19:46:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Servizi di agenzia di media strategy e pianificazione media. NP Digital\" \/>\n<meta name=\"twitter:description\" content=\"La media strategy \u00e8 al centro di ogni campagna di digital marketing multicanale di successo. Senza un piano ben strutturato, le performance si frammentano, i budget si disperdono e le opportunit\u00e0 vanno perse. Scopri di pi\u00f9!\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2022\/01\/NP-Digital-Images-Share-04-Work.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/npdigital.com\\\/it\\\/soluzioni\\\/media-strategy-planning\\\/\",\"url\":\"https:\\\/\\\/npdigital.com\\\/it\\\/soluzioni\\\/media-strategy-planning\\\/\",\"name\":\"Servizi di agenzia di media strategy e pianificazione media. NP Digital Italy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/npdigital.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/npdigital.com\\\/it\\\/soluzioni\\\/media-strategy-planning\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/npdigital.com\\\/it\\\/soluzioni\\\/media-strategy-planning\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/npdigital.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/20\\\/2026\\\/11\\\/creative-strategy-preview.jpg\",\"datePublished\":\"2025-05-28T23:05:54+00:00\",\"dateModified\":\"2026-11-03T19:46:34+00:00\",\"description\":\"La media strategy \u00e8 al centro di ogni campagna di digital marketing multicanale di successo. Senza un piano ben strutturato, le performance si frammentano, i budget si disperdono e le opportunit\u00e0 vanno perse. Scopri di pi\u00f9!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/npdigital.com\\\/it\\\/soluzioni\\\/media-strategy-planning\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/npdigital.com\\\/it\\\/soluzioni\\\/media-strategy-planning\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/npdigital.com\\\/it\\\/soluzioni\\\/media-strategy-planning\\\/#primaryimage\",\"url\":\"https:\\\/\\\/npdigital.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/20\\\/2026\\\/11\\\/creative-strategy-preview.jpg\",\"contentUrl\":\"https:\\\/\\\/npdigital.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/20\\\/2026\\\/11\\\/creative-strategy-preview.jpg\",\"width\":541,\"height\":541},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/npdigital.com\\\/it\\\/soluzioni\\\/media-strategy-planning\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/npdigital.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solutions\",\"item\":\"https:\\\/\\\/npdigital.com\\\/it\\\/soluzioni\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Media Strategy &#038; Planning\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/npdigital.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/npdigital.com\\\/it\\\/\",\"name\":\"NPD IT\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/npdigital.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Servizi di agenzia di media strategy e pianificazione media. NP Digital Italy","description":"La media strategy \u00e8 al centro di ogni campagna di digital marketing multicanale di successo. Senza un piano ben strutturato, le performance si frammentano, i budget si disperdono e le opportunit\u00e0 vanno perse. Scopri di pi\u00f9!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/npdigital.com\/it\/soluzioni\/media-strategy-planning\/","og_locale":"it_IT","og_type":"article","og_title":"Servizi di agenzia di media strategy e pianificazione media. NP Digital Italy","og_description":"La media strategy \u00e8 al centro di ogni campagna di digital marketing multicanale di successo. Senza un piano ben strutturato, le performance si frammentano, i budget si disperdono e le opportunit\u00e0 vanno perse. Scopri di pi\u00f9!","og_url":"https:\/\/npdigital.com\/it\/soluzioni\/media-strategy-planning\/","og_site_name":"NPD IT","article_modified_time":"2026-11-03T19:46:34+00:00","twitter_card":"summary_large_image","twitter_title":"Servizi di agenzia di media strategy e pianificazione media. NP Digital","twitter_description":"La media strategy \u00e8 al centro di ogni campagna di digital marketing multicanale di successo. Senza un piano ben strutturato, le performance si frammentano, i budget si disperdono e le opportunit\u00e0 vanno perse. Scopri di pi\u00f9!","twitter_image":"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2022\/01\/NP-Digital-Images-Share-04-Work.jpg","twitter_misc":{"Tempo di lettura stimato":"11 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","ItemPage"],"@id":"https:\/\/npdigital.com\/it\/soluzioni\/media-strategy-planning\/","url":"https:\/\/npdigital.com\/it\/soluzioni\/media-strategy-planning\/","name":"Servizi di agenzia di media strategy e pianificazione media. NP Digital Italy","isPartOf":{"@id":"https:\/\/npdigital.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/npdigital.com\/it\/soluzioni\/media-strategy-planning\/#primaryimage"},"image":{"@id":"https:\/\/npdigital.com\/it\/soluzioni\/media-strategy-planning\/#primaryimage"},"thumbnailUrl":"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2026\/11\/creative-strategy-preview.jpg","datePublished":"2025-05-28T23:05:54+00:00","dateModified":"2026-11-03T19:46:34+00:00","description":"La media strategy \u00e8 al centro di ogni campagna di digital marketing multicanale di successo. Senza un piano ben strutturato, le performance si frammentano, i budget si disperdono e le opportunit\u00e0 vanno perse. Scopri di pi\u00f9!","breadcrumb":{"@id":"https:\/\/npdigital.com\/it\/soluzioni\/media-strategy-planning\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/npdigital.com\/it\/soluzioni\/media-strategy-planning\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/npdigital.com\/it\/soluzioni\/media-strategy-planning\/#primaryimage","url":"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2026\/11\/creative-strategy-preview.jpg","contentUrl":"https:\/\/npdigital.com\/it\/wp-content\/uploads\/sites\/20\/2026\/11\/creative-strategy-preview.jpg","width":541,"height":541},{"@type":"BreadcrumbList","@id":"https:\/\/npdigital.com\/it\/soluzioni\/media-strategy-planning\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/npdigital.com\/it\/"},{"@type":"ListItem","position":2,"name":"Solutions","item":"https:\/\/npdigital.com\/it\/soluzioni\/"},{"@type":"ListItem","position":3,"name":"Media Strategy &#038; Planning"}]},{"@type":"WebSite","@id":"https:\/\/npdigital.com\/it\/#website","url":"https:\/\/npdigital.com\/it\/","name":"NPD IT","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/npdigital.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"}]}},"_links":{"self":[{"href":"https:\/\/npdigital.com\/it\/wp-json\/wp\/v2\/pages\/17460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/npdigital.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/npdigital.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/npdigital.com\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/npdigital.com\/it\/wp-json\/wp\/v2\/comments?post=17460"}],"version-history":[{"count":4,"href":"https:\/\/npdigital.com\/it\/wp-json\/wp\/v2\/pages\/17460\/revisions"}],"predecessor-version":[{"id":17702,"href":"https:\/\/npdigital.com\/it\/wp-json\/wp\/v2\/pages\/17460\/revisions\/17702"}],"up":[{"embeddable":true,"href":"https:\/\/npdigital.com\/it\/wp-json\/wp\/v2\/pages\/17130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/npdigital.com\/it\/wp-json\/wp\/v2\/media\/17461"}],"wp:attachment":[{"href":"https:\/\/npdigital.com\/it\/wp-json\/wp\/v2\/media?parent=17460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}