{"id":17213,"date":"2025-01-07T15:25:46","date_gmt":"2025-01-07T23:25:46","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=20302"},"modified":"2026-08-02T18:21:06","modified_gmt":"2026-08-02T16:21:06","slug":"marketing-de-influencers","status":"publish","type":"page","link":"https:\/\/npdigital.com\/latam\/soluciones\/marketing-de-influencers\/","title":{"rendered":"Influencer Marketing"},"content":{"rendered":"<!-- Added by Post\/Page Specific Custom Code plugin, thank you for using! -->\n<style>.underline {\r\n  display: inline;\r\n  background-image: linear-gradient(#FF5E29, #FF5E29);\r\n  background-repeat: no-repeat;\r\n  background-size: 0% 0.25em;\r\n  background-position: 0 80%;\r\n  animation: underline-grow 2s ease-out forwards;\r\n  box-decoration-break: clone;\r\n  -webkit-box-decoration-break: clone;\r\n}\r\n\r\n@keyframes underline-grow {\r\n  to {\r\n    background-size: 100% 0.25em;\r\n  }\r\n}<\/style>\n\n<style type=\"text\/css\" 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class='av-special-heading av-ltz7oxf8-d509de8e353acbf90d7964a41cfee508 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Marketing de Influencers<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>El marketing de influencers es una estrategia de marketing moderna que aprovecha a personas con una gran audiencia en l\u00ednea, conocidas como influencers, para promocionar productos, servicios o marcas. Estos influencers suelen ser personalidades de redes sociales, bloggers o creadores de contenido que han construido confianza y credibilidad dentro de un nicho o una audiencia espec\u00edfica.<\/p>\n<p>Al colaborar con influencers, las marcas pueden conectar con sus comunidades ya establecidas y crear campa\u00f1as aut\u00e9nticas y atractivas que generan un mayor impacto que la publicidad tradicional.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' 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.avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-ltz6zrvs-7bbd9fe67124043a1c5d8a723f52ea01.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-7bbd9fe67124043a1c5d8a723f52ea01.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-ltz6zrvs-7bbd9fe67124043a1c5d8a723f52ea01 avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/12\/influencer-guy-1.png' alt='' title='influencer-guy'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-6mqtzbx-ad4fb64ef639e8b1d8755795a3b058ab iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue860' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-6mqtzbx-ad4fb64ef639e8b1d8755795a3b058ab avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Publicaciones Patrocinadas<\/div><div class=\"icon-description\"><p>Una pieza de contenido creada por un influencer para promocionar una marca, producto o servicio a cambio de una compensaci\u00f3n. Estas publicaciones pueden adoptar diferentes formatos, como fotos, videos, art\u00edculos de blog o publicaciones en redes sociales, y est\u00e1n dise\u00f1adas espec\u00edficamente para destacar la oferta del patrocinador.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-67c8pbx-77e1394521c712e826569f57cd910aee iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue852' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-67c8pbx-77e1394521c712e826569f57cd910aee avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Rese\u00f1as de Productos \/ Unboxing<\/div><div class=\"icon-description\"><p>Los influencers presentan y eval\u00faan un producto, compartiendo con su audiencia sus primeras impresiones o una rese\u00f1a detallada. En un unboxing, el influencer abre y explora el producto frente a la c\u00e1mara, ofreciendo una demostraci\u00f3n pr\u00e1ctica de sus caracter\u00edsticas y de su empaque.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-57b46ada24f6e586b62373199ba0f269 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue8a8' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-57b46ada24f6e586b62373199ba0f269 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Concursos y Sorteos<\/div><div class=\"icon-description\"><p>Los influencers ofrecen a su audiencia la oportunidad de ganar un producto, servicio o una experiencia exclusiva, generalmente proporcionados por una marca patrocinadora. Para participar, los seguidores normalmente deben completar acciones espec\u00edficas. Este enfoque genera entusiasmo e interacci\u00f3n, lo que suele traducirse en una mayor visibilidad y participaci\u00f3n para la marca.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4-8fd06405000ffacb0f382264f8afe547 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue8da' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4-8fd06405000ffacb0f382264f8afe547 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Marketing de Afiliados<\/div><div class=\"icon-description\"><p>Una estrategia basada en el rendimiento en la que los influencers obtienen una comisi\u00f3n por generar ventas o tr\u00e1fico para una marca mediante enlaces de afiliados o c\u00f3digos de descuento exclusivos. Los influencers promocionan los productos o servicios de la marca entre su audiencia, incentivando las compras al compartir su enlace o c\u00f3digo personalizado.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-3-661791c47991afe9f620e8a60dacb306 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue85b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-3-661791c47991afe9f620e8a60dacb306 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Eventos para Creadores<\/div><div class=\"icon-description\"><p>Un evento organizado por una marca para conectar con influencers y creadores de contenido, ofreci\u00e9ndoles una experiencia exclusiva vinculada a la identidad o los productos de la marca. Estos eventos pueden incluir lanzamientos de productos, talleres, retiros o experiencias inmersivas.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-e7c2723d064d52e1ca2d7f7d05195e6f iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue80c' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-e7c2723d064d52e1ca2d7f7d05195e6f avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Publicaciones de Invitados en Redes Sociales<\/div><div class=\"icon-description\"><p>Cuando una marca colabora con un influencer para crear contenido que se publica directamente en las cuentas de redes sociales de la marca. Esto permite que la marca aproveche la voz, la creatividad y la autenticidad del influencer, al mismo tiempo que conecta con la audiencia ya existente de la marca.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907t7by-ef9758771630459d1593b30e2bbc9e18\">\n.avia-section.av-m907t7by-ef9758771630459d1593b30e2bbc9e18 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/12\/influencer-slider-1.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m907t7by-ef9758771630459d1593b30e2bbc9e18 .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m907t7by-ef9758771630459d1593b30e2bbc9e18 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17213'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-50kuctq-fb320b965a7f8e8984b1135bc07b0247 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-50kuctq-fb320b965a7f8e8984b1135bc07b0247\">\n.flex_column.av-50kuctq-fb320b965a7f8e8984b1135bc07b0247{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-50kuctq-fb320b965a7f8e8984b1135bc07b0247 av_one_full  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4966t4e-5346b9e43be59cbf7bb67cf014ae7fd2\">\n#top .hr.hr-invisible.av-4966t4e-5346b9e43be59cbf7bb67cf014ae7fd2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4966t4e-5346b9e43be59cbf7bb67cf014ae7fd2 hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907tfhm-95ba0e21ae698884c6397c4d1d4edefd\">\n.avia-image-container.av-m907tfhm-95ba0e21ae698884c6397c4d1d4edefd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m907tfhm-95ba0e21ae698884c6397c4d1d4edefd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m907tfhm-95ba0e21ae698884c6397c4d1d4edefd av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17201 avia-img-lazy-loading-not-17201 avia_image ' src=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/12\/InfluencerMarketing_Reverse-60x60.png\" alt='' title='InfluencerMarketing_Reverse'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/12\/InfluencerMarketing_Reverse-60x60.png 60w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/12\/InfluencerMarketing_Reverse-300x300.png 300w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/12\/InfluencerMarketing_Reverse-36x36.png 36w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/12\/InfluencerMarketing_Reverse-180x180.png 180w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/12\/InfluencerMarketing_Reverse.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3sowcsu-adf834bfae8955d73ca28878023d3b36\">\n#top .hr.hr-invisible.av-3sowcsu-adf834bfae8955d73ca28878023d3b36{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-3sowcsu-adf834bfae8955d73ca28878023d3b36 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907tjha-d9b282d8d701fe89b8d9823884772ce9\">\n#top .av-special-heading.av-m907tjha-d9b282d8d701fe89b8d9823884772ce9{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-m907tjha-d9b282d8d701fe89b8d9823884772ce9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m907tjha-d9b282d8d701fe89b8d9823884772ce9 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-m907tjha-d9b282d8d701fe89b8d9823884772ce9 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m907tjha-d9b282d8d701fe89b8d9823884772ce9 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m907tjha-d9b282d8d701fe89b8d9823884772ce9 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m907tjha-d9b282d8d701fe89b8d9823884772ce9 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m907tjha-d9b282d8d701fe89b8d9823884772ce9 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Marketing de Influencers<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907toft-d1143b86df5e384857fc894b2a9183b2\">\n#top .hr.hr-invisible.av-m907toft-d1143b86df5e384857fc894b2a9183b2{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m907toft-d1143b86df5e384857fc894b2a9183b2 hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907u1la-9bfef85d8eef2802bc2ec91d1481dd94\">\n#top .av_textblock_section.av-m907u1la-9bfef85d8eef2802bc2ec91d1481dd94 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m907u1la-9bfef85d8eef2802bc2ec91d1481dd94 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m907u1la-9bfef85d8eef2802bc2ec91d1481dd94 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m907u1la-9bfef85d8eef2802bc2ec91d1481dd94 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>El marketing de influencers es una estrategia de marketing moderna que aprovecha a personas con una gran audiencia en l\u00ednea, conocidas como influencers, para promocionar productos, servicios o marcas. Estos influencers suelen ser personalidades de redes sociales, bloggers o creadores de contenido que han construido confianza y credibilidad dentro de un nicho o una audiencia espec\u00edfica.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lnefm-cd321cff96436a140b71779538974777\">\n#top .hr.hr-invisible.av-m90lnefm-cd321cff96436a140b71779538974777{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lnefm-cd321cff96436a140b71779538974777 hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-m907uh21-46a31d3df5ec562faa258015715084b8 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cwkwm5-10f1b0c98030758ee33ae8cfece46eb2\">\n.av-icon-circles-container.av-cwkwm5-10f1b0c98030758ee33ae8cfece46eb2 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-cwkwm5-10f1b0c98030758ee33ae8cfece46eb2 .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-cwkwm5-10f1b0c98030758ee33ae8cfece46eb2 .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-cwkwm5-10f1b0c98030758ee33ae8cfece46eb2.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-cwkwm5-10f1b0c98030758ee33ae8cfece46eb2 .avia-icon-circles-icon-2{\ntransform:translate(-216px,125px);\nleft:93%;\ntop:25%;\n}\n.av-icon-circles-container.av-cwkwm5-10f1b0c98030758ee33ae8cfece46eb2.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-cwkwm5-10f1b0c98030758ee33ae8cfece46eb2 .avia-icon-circles-icon-3{\ntransform:translate(-216px,-124px);\nleft:93%;\ntop:74%;\n}\n.av-icon-circles-container.av-cwkwm5-10f1b0c98030758ee33ae8cfece46eb2.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-cwkwm5-10f1b0c98030758ee33ae8cfece46eb2 .avia-icon-circles-icon-4{\ntransform:translate(0px,-250px);\nleft:50%;\ntop:100%;\n}\n.av-icon-circles-container.av-cwkwm5-10f1b0c98030758ee33ae8cfece46eb2.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-cwkwm5-10f1b0c98030758ee33ae8cfece46eb2 .avia-icon-circles-icon-5{\ntransform:translate(216px,-125px);\nleft:6%;\ntop:75%;\n}\n.av-icon-circles-container.av-cwkwm5-10f1b0c98030758ee33ae8cfece46eb2.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-cwkwm5-10f1b0c98030758ee33ae8cfece46eb2 .avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-cwkwm5-10f1b0c98030758ee33ae8cfece46eb2.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-cwkwm5-10f1b0c98030758ee33ae8cfece46eb2.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-cwkwm5-10f1b0c98030758ee33ae8cfece46eb2 avia_animate_when_visible  avia-builder-el-20  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/12\/influencer-guy-1.png' alt='' title='influencer-guy'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-33xk8nx-677e5a16e2e341d9be59e1c10c7141b0 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue860' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-33xk8nx-677e5a16e2e341d9be59e1c10c7141b0 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Publicaciones Patrocinadas<\/div><div class=\"icon-description\"><p>Una pieza de contenido creada por un influencer para promocionar una marca, producto o servicio a cambio de una compensaci\u00f3n. Estas publicaciones pueden adoptar diferentes formatos, como fotos, videos, art\u00edculos de blog o publicaciones en redes sociales, y est\u00e1n dise\u00f1adas espec\u00edficamente para destacar la oferta del patrocinador.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2g9gnod-d0c8422ecdae8d7cc5b970c7651bb3bd iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue852' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2g9gnod-d0c8422ecdae8d7cc5b970c7651bb3bd avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Rese\u00f1as de Productos \/ Unboxing<\/div><div class=\"icon-description\"><p>Los influencers presentan y eval\u00faan un producto, compartiendo con su audiencia sus primeras impresiones o una rese\u00f1a detallada. En un unboxing, el influencer abre y explora el producto frente a la c\u00e1mara, ofreciendo una demostraci\u00f3n pr\u00e1ctica de sus caracter\u00edsticas y de su empaque.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-28yb2al-b9241dfd1f80462111877e01d103ca9c iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue8a8' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-28yb2al-b9241dfd1f80462111877e01d103ca9c avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Concursos y Sorteos<\/div><div class=\"icon-description\"><p>Los influencers ofrecen a su audiencia la oportunidad de ganar un producto, servicio o una experiencia exclusiva, generalmente proporcionados por una marca patrocinadora. Para participar, los seguidores normalmente deben completar acciones espec\u00edficas. Este enfoque genera entusiasmo e interacci\u00f3n, lo que suele traducirse en una mayor visibilidad y participaci\u00f3n para la marca.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1sh4wal-41ed9decba1ce6f385302db1d0002272 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue8da' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1sh4wal-41ed9decba1ce6f385302db1d0002272 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Marketing de Afiliados<\/div><div class=\"icon-description\"><p>Una estrategia basada en el rendimiento en la que los influencers obtienen una comisi\u00f3n por generar ventas o tr\u00e1fico para una marca mediante enlaces de afiliados o c\u00f3digos de descuento exclusivos. Los influencers promocionan los productos o servicios de la marca entre su audiencia, incentivando las compras al compartir su enlace o c\u00f3digo personalizado.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-3xy3wd-c11cf2c9d7a749e1d8eab2c624b2f98b iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue85b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-3xy3wd-c11cf2c9d7a749e1d8eab2c624b2f98b avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Eventos para Creadores<\/div><div class=\"icon-description\"><p>Un evento organizado por una marca para conectar con influencers y creadores de contenido, ofreci\u00e9ndoles una experiencia exclusiva vinculada a la identidad o los productos de la marca. Estos eventos pueden incluir lanzamientos de productos, talleres, retiros o experiencias inmersivas.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-p227x9-cf61bc467f8168e54a597ec5cc9d52f3 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue80c' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-p227x9-cf61bc467f8168e54a597ec5cc9d52f3 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Publicaciones de Invitados en Redes Sociales<\/div><div class=\"icon-description\"><p>Cuando una marca colabora con un influencer para crear contenido que se publica directamente en las cuentas de redes sociales de la marca. Esto permite que la marca aproveche la voz, la creatividad y la autenticidad del influencer, al mismo tiempo que conecta con la audiencia ya existente de la marca.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-55b99ec462cfa0bb970edcf15fd1ed55\">\n#top .avia-animated-number.av-2u49pr-55b99ec462cfa0bb970edcf15fd1ed55 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-55b99ec462cfa0bb970edcf15fd1ed55 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-55b99ec462cfa0bb970edcf15fd1ed55 av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"25\" data-start_from=\"0\">25<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de los especialistas en marketing utilizan el marketing de influencers como parte de su estrategia.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-c6b42b2b6441dfea163090b92d19d89d\">\n#top .avia-animated-number.av-lije2nqk-c6b42b2b6441dfea163090b92d19d89d .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-c6b42b2b6441dfea163090b92d19d89d .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-c6b42b2b6441dfea163090b92d19d89d av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"69\" data-start_from=\"0\">69<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de los consumidores afirman que conf\u00edan en las recomendaciones de los influencers.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-bfc959abb79cfa9df3bd6617476fec4d\">\n#top .avia-animated-number.av-lije2hy9-bfc959abb79cfa9df3bd6617476fec4d .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-bfc959abb79cfa9df3bd6617476fec4d .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-bfc959abb79cfa9df3bd6617476fec4d av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"60\" data-start_from=\"0\">60<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de los especialistas en marketing afirman que las publicaciones generadas por influencers superan de forma consistente el rendimiento de las publicaciones de marca.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-d877c53a136d4c71161756ea77d7be94\">\n#top .avia-animated-number.av-lije2bai-d877c53a136d4c71161756ea77d7be94 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-d877c53a136d4c71161756ea77d7be94 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-d877c53a136d4c71161756ea77d7be94 av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"28\" data-start_from=\"0\">28<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de los especialistas en redes sociales tienen dificultades para mantenerse al d\u00eda con las tendencias del marketing de influencers.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17213'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>ENFOQUE DE MARKETING DE INFLUENCERS<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-dfcf98104fcfe204b4a5556e37b57707\">\n#top .av-special-heading.av-5uvt0hp-dfcf98104fcfe204b4a5556e37b57707{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-dfcf98104fcfe204b4a5556e37b57707 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-dfcf98104fcfe204b4a5556e37b57707 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-dfcf98104fcfe204b4a5556e37b57707 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-dfcf98104fcfe204b4a5556e37b57707 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-dfcf98104fcfe204b4a5556e37b57707 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-dfcf98104fcfe204b4a5556e37b57707 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-dfcf98104fcfe204b4a5556e37b57707 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Alianzas impulsadas por datos y dise\u00f1adas para potenciar tu marca.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-61daf25069f6e6c40358b8036cd269f4\">\n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:20px;\ncolor:#000000;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Identificamos a los influencers cuyas audiencias coinciden con tu p\u00fablico objetivo. Colaboramos con marcas e influencers para desarrollar contenido aut\u00e9ntico y atractivo que conecte con sus seguidores, impulsando el reconocimiento de marca y las conversiones.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-37  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-b5e3b224e9ae7d6136a72092592ac24b av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Define los objetivos y el p\u00fablico objetivo.<\/h4><\/header><div class='av-milestone-content'><p>Identifica lo que deseas lograr, comprende qui\u00e9n es tu audiencia y establece las m\u00e9tricas de interacci\u00f3n m\u00e1s adecuadas para medir el desempe\u00f1o.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-d558f3ae7fb259e50ee9d34f627532d2 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8c9' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Identifica y eval\u00faa a los influencers.<\/h4><\/header><div class='av-milestone-content'><p>Encuentra influencers relevantes para tu nicho y verifica la autenticidad de sus seguidores, as\u00ed como su alineaci\u00f3n con los valores de tu marca. Define si trabajar\u00e1s con microinfluencers, macroinfluencers o celebridades seg\u00fan tu presupuesto y los objetivos de la campa\u00f1a.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-912119eb1806a49bc181e6c56a78e030 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8a6' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Desarrolla campa\u00f1as colaborativas.<\/h4><\/header><div class='av-milestone-content'><p>Proporciona lineamientos claros, define las plataformas y formatos m\u00e1s adecuados, y establece la compensaci\u00f3n o los beneficios en productos para mantener una relaci\u00f3n positiva y motivadora con los influencers.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-11f165c1e40839eb65da93050288f56f av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Lanza, monitorea y optimiza.<\/h4><\/header><div class='av-milestone-content'><p>Supervisa el rendimiento en tiempo real, responde a comentarios o menciones para maximizar el impacto, analiza los resultados para identificar qu\u00e9 funcion\u00f3 mejor y optimiza las campa\u00f1as futuras en funci\u00f3n de esos aprendizajes.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcnrpe-2f467961ac9085174269e822a388c69f\">\n#top .hr.hr-invisible.av-mcnrpe-2f467961ac9085174269e822a388c69f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-mcnrpe-2f467961ac9085174269e822a388c69f hr-invisible  avia-builder-el-38  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>OUR PHILOSOPHY<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72\">\n#top .hr.hr-invisible.av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper 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.avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-41  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6a729b720de12' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-5203c66baf6bc824cc98cb6d2793f52b'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Mensajes Org\u00e1nicos<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>La comunicaci\u00f3n entre los influencers y su audiencia es aut\u00e9ntica y genuina.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Este enfoque fomenta la confianza y la credibilidad, lo que se traduce en mayores niveles de interacci\u00f3n, un aumento en la lealtad hacia la marca y, en \u00faltima instancia, un mejor rendimiento de las campa\u00f1as.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-c4e642782b1ef4cc1d5c29d8f0072f5b'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Libertad Creativa<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Los influencers conocen a su audiencia, por lo que es importante brindarles la libertad que necesitan para lograr los mejores resultados.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Si bien las directrices de la marca siguen siendo importantes, se anima a los influencers a hacer lo que mejor saben hacer.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-a9bd7de18ae456eb88660ae209fba89a'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Alianzas a Largo Plazo<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Fomentar relaciones m\u00e1s s\u00f3lidas con los influencers da lugar a contenido m\u00e1s aut\u00e9ntico y a una mayor lealtad hacia la marca.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Contar con una relaci\u00f3n m\u00e1s estrecha con el influencer tambi\u00e9n proporciona una exposici\u00f3n constante de la marca y, en muchos casos, reduce los costos de colaboraci\u00f3n.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-fed1e2f966527f79d20ca5d84f0afdb2'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Amplificaci\u00f3n Pagada<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Identifica las publicaciones con mejor rendimiento y destina presupuesto para promocionarlas.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Estos anuncios pueden ejecutarse directamente desde las cuentas de los influencers o mediante la republicaci\u00f3n del contenido en los canales de redes sociales de la marca.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" 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class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-43  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-44  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\"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Savannah Case<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Referente en redes sociales.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17203 avia-img-lazy-loading-not-17203\"  src=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/savannah-case.jpg\" width=\"1290\" height=\"1720\" title='savannah-case' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/savannah-case.jpg 1290w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/savannah-case-225x300.jpg 225w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/savannah-case-773x1030.jpg 773w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/savannah-case-768x1024.jpg 768w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/savannah-case-1152x1536.jpg 1152w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/savannah-case-1125x1500.jpg 1125w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/savannah-case-529x705.jpg 529w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1  slide-2 slide-even'><a href=\"https:\/\/www.tiktok.com\/@caryscachero\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Carys Cachero<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Inversi\u00f3n inmobiliaria.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17204 avia-img-lazy-loading-not-17204\"  src=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/caryscachero.jpg\" width=\"1290\" height=\"1720\" title='caryscachero' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/caryscachero.jpg 1290w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/caryscachero-225x300.jpg 225w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/caryscachero-773x1030.jpg 773w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/caryscachero-768x1024.jpg 768w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/caryscachero-1152x1536.jpg 1152w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/caryscachero-1125x1500.jpg 1125w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/caryscachero-529x705.jpg 529w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__2  slide-3 slide-odd'><a href=\"https:\/\/www.instagram.com\/giggles_galore\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Mariah Leeson<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Tutoriales de bricolaje (DIY).<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17205 avia-img-lazy-loading-not-17205\"  src=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/giggles-galore.jpg\" width=\"1290\" height=\"1720\" title='giggles-galore' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/giggles-galore.jpg 1290w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/giggles-galore-225x300.jpg 225w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/giggles-galore-773x1030.jpg 773w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/giggles-galore-768x1024.jpg 768w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/giggles-galore-1152x1536.jpg 1152w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/giggles-galore-1125x1500.jpg 1125w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/giggles-galore-529x705.jpg 529w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__3  slide-4 slide-even'><a href=\"https:\/\/www.tiktok.com\/@ryan.kel\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__3 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Ryan Kelly<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Asesor de becas.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17206 avia-img-lazy-loading-not-17206\"  src=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/ryan-kel.jpg\" width=\"1290\" height=\"1720\" title='ryan-kel' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/ryan-kel.jpg 1290w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/ryan-kel-225x300.jpg 225w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/ryan-kel-773x1030.jpg 773w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/ryan-kel-768x1024.jpg 768w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/ryan-kel-1152x1536.jpg 1152w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/ryan-kel-1125x1500.jpg 1125w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/ryan-kel-529x705.jpg 529w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/a><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-45  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>ESTRATEGIA Y EJECUCI\u00d3N DE MARKETING DE INFLUENCERS<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-84dc648a89b2546ce28bc86429d1f277\">\n#top .av-special-heading.av-kxppuxez-84dc648a89b2546ce28bc86429d1f277{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-84dc648a89b2546ce28bc86429d1f277 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-84dc648a89b2546ce28bc86429d1f277 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-84dc648a89b2546ce28bc86429d1f277 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-84dc648a89b2546ce28bc86429d1f277 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-84dc648a89b2546ce28bc86429d1f277 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-84dc648a89b2546ce28bc86429d1f277 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-84dc648a89b2546ce28bc86429d1f277 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-47  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Construye una comunidad aut\u00e9ntica que genere resultados.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-48  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-49  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-4a7eafbc50b23a07713f857f027d689b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Definici\u00f3n de la Estrategia<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Para desarrollar una estrategia eficaz de marketing de influencers, comenzamos definiendo tu p\u00fablico objetivo y seleccionando influencers cuyos valores, contenido y audiencia est\u00e9n alineados con tu marca. Evaluamos sus tasas de interacci\u00f3n, la autenticidad de su audiencia y sus colaboraciones anteriores. Tambi\u00e9n elegimos estrat\u00e9gicamente las plataformas m\u00e1s adecuadas: Instagram para contenido visual, TikTok para tendencias virales, YouTube para narrativas en profundidad y LinkedIn para contenido profesional. Adaptar el contenido a las fortalezas de cada plataforma es fundamental: im\u00e1genes para destacar la est\u00e9tica, videos para impulsar la interacci\u00f3n y transmisiones en vivo para generar conexi\u00f3n en tiempo real.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-a6b1730637e8f4ef53dd70025e83523f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Selecci\u00f3n de Influencers<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Para encontrar a los influencers ideales para tu marca, comenzamos definiendo los objetivos de la campa\u00f1a, tu p\u00fablico objetivo y los valores de la marca. Con base en estos criterios, identificamos influencers cuyo nicho, estilo de contenido y perfil de audiencia est\u00e9n alineados con tu marca. Utilizamos plataformas especializadas y herramientas de an\u00e1lisis de redes sociales para filtrar candidatos seg\u00fan indicadores clave de rendimiento (KPIs) y el desempe\u00f1o de campa\u00f1as anteriores. Adem\u00e1s, evaluamos la calidad de su contenido, sus colaboraciones con otras marcas y la interacci\u00f3n con su audiencia para garantizar su relevancia y credibilidad. Finalmente, establecemos un acercamiento personalizado para construir relaciones aut\u00e9nticas, priorizando a los influencers que realmente conectan con el mensaje de tu marca.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-1fe69b90a55a1e0759151e1704fa18df'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Producci\u00f3n de Contenido<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Colaboramos con influencers y marcas para garantizar una alineaci\u00f3n estrat\u00e9gica. Juntos desarrollamos ideas que conecten con la audiencia del influencer sin perder la esencia de la marca. Proporcionamos briefs detallados con entregables, cronogramas y lineamientos de marca, incluyendo el tono, los elementos visuales y cualquier requisito de cumplimiento. Fomentamos la libertad creativa para aprovechar la voz y la experiencia \u00fanicas del influencer, manteniendo al mismo tiempo una comunicaci\u00f3n abierta para recibir comentarios y realizar ajustes. Adem\u00e1s, ofrecemos servicios de producci\u00f3n de contenido y video cuando se requieren. Antes de la publicaci\u00f3n, la marca revisa y aprueba el contenido para asegurar que cumpla con las expectativas, preservando siempre su autenticidad y efectividad.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-2-e5e65e68ecd3f5c239fc9b137b9ad2f7'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Monitoreo de Publicaciones<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Nuestro proceso de monitoreo de publicaciones garantiza que cada entrega de los influencers cumpla con los est\u00e1ndares de la marca y los objetivos de la campa\u00f1a. Supervisamos activamente el contenido a medida que se publica, verificando que las divulgaciones, etiquetas y formatos sean correctos. Todas las publicaciones, historias y recursos creativos de los influencers se capturan y revisan autom\u00e1ticamente para asegurar el cumplimiento de las directrices, incluyendo el uso de hashtags y los lineamientos visuales. Cualquier incidencia se identifica de inmediato, para que tengas la tranquilidad de que cada pieza de contenido es precisa, segura para la marca y est\u00e1 lista para generar resultados, sin necesidad de supervisi\u00f3n manual.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-1-8225ab18b6784f5dadba86ebb0ec1ad5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>Reportes de Campa\u00f1a<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Los reportes de campa\u00f1a convierten los datos de rendimiento en informaci\u00f3n clara y accionable. Consolidamos m\u00e9tricas en tiempo real de todas las plataformas, incluyendo impresiones, interacci\u00f3n, clics, conversiones y el valor de los medios ganados. Los reportes son f\u00e1ciles de consultar, exportar y compartir, con paneles visuales y formatos personalizables que facilitan la comunicaci\u00f3n de resultados entre equipos. Al transformar la actividad de la campa\u00f1a en an\u00e1lisis significativos, te ayudamos a comprender qu\u00e9 est\u00e1 impulsando el \u00e9xito y c\u00f3mo optimizar las iniciativas futuras.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-50  el_after_av_section  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34l52en-12ccce9f3b3c9db654cb22ca606aed87\">\n#top .av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Adobe alcanza a un mill\u00f3n de seguidores relevantes, aumentando el reconocimiento de marca, el tr\u00e1fico y las descargas.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Adobe Acrobat:<\/span> Identificamos e incorporamos a diversos microinfluencers para promocionar (mediante publicaciones de invitados y publicaciones patrocinadas) cuatro activos basados en datos, cocreados y propiedad de Adobe, sobre trabajo remoto, historia de la tecnolog\u00eda, bienes ra\u00edces en l\u00ednea y los documentos necesarios para la jubilaci\u00f3n.ry, online real estate, and necessary documents for retirement.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17207 avia-img-lazy-loading-not-17207\"  src=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/adobe-acrobat-background.jpg\" width=\"2000\" height=\"750\" title='adobe-acrobat-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/adobe-acrobat-background.jpg 2000w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/adobe-acrobat-background-300x113.jpg 300w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/adobe-acrobat-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/adobe-acrobat-background-768x288.jpg 768w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/adobe-acrobat-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/adobe-acrobat-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/adobe-acrobat-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><\/div><\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-51  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgt9hmv-16077717e9a5fb3d3a13774d0208bede\">\n#top .av-slideshow-ui.av-mcgt9hmv-16077717e9a5fb3d3a13774d0208bede .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-mcgt9hmv-16077717e9a5fb3d3a13774d0208bede .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgt9hmv-16077717e9a5fb3d3a13774d0208bede__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt9hmv-16077717e9a5fb3d3a13774d0208bede__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt9hmv-16077717e9a5fb3d3a13774d0208bede__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgt9hmv-16077717e9a5fb3d3a13774d0208bede__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt9hmv-16077717e9a5fb3d3a13774d0208bede__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgt9hmv-16077717e9a5fb3d3a13774d0208bede__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgt9hmv-16077717e9a5fb3d3a13774d0208bede avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgt9hmv-16077717e9a5fb3d3a13774d0208bede__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgt9hmv-16077717e9a5fb3d3a13774d0208bede__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Adobe alcanza a un mill\u00f3n de seguidores relevantes, aumentando el reconocimiento de marca, el tr\u00e1fico y las descargas.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Adobe Acrobat:<\/span> Identificamos e incorporamos a diversos microinfluencers para promocionar (mediante publicaciones de invitados y publicaciones patrocinadas) cuatro activos basados en datos, cocreados y propiedad de Adobe, sobre trabajo remoto, historia de la tecnolog\u00eda, bienes ra\u00edces en l\u00ednea y los documentos necesarios para la jubilaci\u00f3n.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17207 avia-img-lazy-loading-not-17207\"  src=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/adobe-acrobat-background.jpg\" width=\"2000\" height=\"750\" title='adobe-acrobat-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/adobe-acrobat-background.jpg 2000w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/adobe-acrobat-background-300x113.jpg 300w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/adobe-acrobat-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/adobe-acrobat-background-768x288.jpg 768w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/adobe-acrobat-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/adobe-acrobat-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/01\/adobe-acrobat-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-52  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17213'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-35523c803b5447a0edf802abbe66cd5f av-border-deactivate avia-logo-grid avia-content-slider avia-smallarrow-slider avia-content-grid-active noHover avia-content-slider-even  avia-builder-el-53  avia-builder-el-no-sibling  avia-content-slider1' ><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>SOCIOS<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-lu2ycz6h-3-41452a7794aa99a01110a62e71642a2c flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/12\/imai-logo-black.png);'><\/span><\/div><div  class='slide-entry av-ov7rml-e0bcc7d62f0a75318dac6b2f62102bb3 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/12\/buzzstream-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-ab71f41c2bc43c1adf316d0b6ef8bca9 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/12\/chatgpt-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-fde88e5944fb45cc9c65913e63af1984 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/12\/tiktok-creator-marketplace-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-6973891e0a60dcaa7e7a3f3cf119a089 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/12\/adobe-sign-logo.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-25c39195d2d890a30ec61555b27f66c4 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/11\/figma-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-54  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17213'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-55  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-56  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-57  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CENTRO DE APRENDIZAJE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-9033fa4c88a13729788548323b723453\">\n#top .av-special-heading.av-likf239t-9033fa4c88a13729788548323b723453{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-9033fa4c88a13729788548323b723453 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-9033fa4c88a13729788548323b723453 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-9033fa4c88a13729788548323b723453 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-9033fa4c88a13729788548323b723453 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-9033fa4c88a13729788548323b723453 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-9033fa4c88a13729788548323b723453 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-59  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Dale a tu producto o servicio la visibilidad que merece.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-60  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-03ad388d35ca8b357b765b707a9ee556\">\n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:20px;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-03ad388d35ca8b357b765b707a9ee556 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Lleva a cabo campa\u00f1as exitosas de marketing de influencers a tu propio ritmo. Nuestro centro de aprendizaje ofrece recursos especializados y contenido breve para ayudarte a convertirte en un experto en marketing de influencers.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-152z8kh-62f827c88aba2ce45ef9a30c944f1427 av_one_fifth  avia-builder-el-62  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixybst-b4ced65e3f6f844e4cc248833940f94c\">\n.av-tab-section-outer-container.av-lkixybst-b4ced65e3f6f844e4cc248833940f94c .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-63  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-lkixybst-b4ced65e3f6f844e4cc248833940f94c'><div class='av-tab-section-tab-title-container avia-tab-title-padding-none' role='tablist'><a href='#webinars' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-lkixskzg-0e3cf00945bfba3aa3b8d93d44a5b258 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/05\/webinars-icon.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>WEBINARS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#shorts' data-av-tab-section-title='2' class='av-section-tab-title  av-lkixsvpd-9865770b5421cadd5f403e92637a6005 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/05\/shorts-icon.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>SHORTS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#blog' data-av-tab-section-title='3' class='av-section-tab-title  av-m4j41cll-5729d2124af329c31af5e46301bfc571 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-3'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/07\/blog-icon.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>BLOG<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><\/div><div class='avia-slideshow-arrows av-tabsection-arrow' ><a href='#prev' class='prev-slide av_prev_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide av_next_tab_section av-tab-section-slide' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:300vw; left:0%;'><span class=\"av_prev_tab_section av_tab_navigation\"><\/span><span class=\"av_next_tab_section av_tab_navigation\"><\/span>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixskzg-0e3cf00945bfba3aa3b8d93d44a5b258\">\n.av-layout-tab.av-lkixskzg-0e3cf00945bfba3aa3b8d93d44a5b258{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-b4ced65e3f6f844e4cc248833940f94c .av-active-tab-title.av-section-tab-title.av-lkixskzg-0e3cf00945bfba3aa3b8d93d44a5b258{\ncolor:#ff5e29;\n}\n#top 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id=\"style-css-av-2waoh1q-1ba096239acf11d0b811fcf29d983306\">\n.avia-section.av-2waoh1q-1ba096239acf11d0b811fcf29d983306{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-2waoh1q-1ba096239acf11d0b811fcf29d983306 main_color avia-section-large avia-no-border-styling  avia-builder-el-98  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17213'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2mbq8fi-00da5c00b20496e0e9ed00ea5ddca19a av_four_fifth  avia-builder-el-99  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-21rbkj2-fd0f942dbe76fb2403c324a2ff33a1ab\">\n#top .av_textblock_section.av-21rbkj2-fd0f942dbe76fb2403c324a2ff33a1ab .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-21rbkj2-fd0f942dbe76fb2403c324a2ff33a1ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md9guh2b-f763671bd6ff64558682ec4900f4aa0d\">\n#top .av-special-heading.av-md9guh2b-f763671bd6ff64558682ec4900f4aa0d{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-md9guh2b-f763671bd6ff64558682ec4900f4aa0d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-md9guh2b-f763671bd6ff64558682ec4900f4aa0d 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capacidades de marketing de influencers.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1iba3fy-65431a3018ce30161d74f5a131f82a37\">\n#top .hr.av-1iba3fy-65431a3018ce30161d74f5a131f82a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1iba3fy-65431a3018ce30161d74f5a131f82a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1iba3fy-65431a3018ce30161d74f5a131f82a37 hr-custom  avia-builder-el-102  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19e2qku-50d7791105f2bc0b982dc59f59246af9\">\n#top .hr.hr-invisible.av-19e2qku-50d7791105f2bc0b982dc59f59246af9{\nheight:25px;\n}\n<\/style>\n<div  class='hr 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itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>\u00bfC\u00f3mo se aseguran de que los influencers con los que colaboramos representen aut\u00e9nticamente a nuestra marca y conecten con nuestra audiencia?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Realizamos un proceso exhaustivo de evaluaci\u00f3n y an\u00e1lisis de audiencias, utilizando tanto revisiones cualitativas como herramientas cuantitativas para validar el alcance, la interacci\u00f3n, la demograf\u00eda y la alineaci\u00f3n de los influencers con los valores de tu marca. Este proceso garantiza que solo colaboremos con creadores cuyo contenido y audiencia reflejen fielmente tus objetivos de marketing y el tono de tu marca.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9gw109-2490574dd4af354fb3c4bb39136a70dd'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>\u00bfC\u00f3mo miden el ROI y garantizan que las campa\u00f1as con influencers est\u00e9n alineadas con nuestros KPIs generales?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Definimos KPIs claros y espec\u00edficos para cada campa\u00f1a, como impresiones, tasas de clics, conversiones o ventas directas, e implementamos el seguimiento mediante par\u00e1metros UTM, c\u00f3digos promocionales y herramientas de atribuci\u00f3n. Con paneles de control en tiempo real y reportes de campa\u00f1a, ofrecemos una visi\u00f3n transparente del rendimiento y del retorno de la inversi\u00f3n (ROI), vinculando directamente el trabajo de los influencers con los resultados del negocio.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9gx15l-376e00accde63777e220d14dd1b7802e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>\u00bfC\u00f3mo gestionan la coordinaci\u00f3n y el cumplimiento de las campa\u00f1as a gran escala?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Centralizamos la gesti\u00f3n de las campa\u00f1as encarg\u00e1ndonos de la incorporaci\u00f3n de influencers, la elaboraci\u00f3n de briefs, los contratos, las divulgaciones requeridas por la FTC, la aprobaci\u00f3n del contenido y la programaci\u00f3n de las publicaciones. Nuestro proceso unificado garantiza consistencia, cumplimiento normativo, entregas puntuales y control de calidad, reduciendo la carga administrativa para tu equipo y minimizando los riesgos.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9gxqwn-62b0a97d862ad44e5110b7be98c5252d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-9' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-9'>\u00bfC\u00f3mo optimizan y ajustan las campa\u00f1as de influencers mientras est\u00e1n en ejecuci\u00f3n?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-9' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Monitoreamos continuamente el rendimiento de las campa\u00f1as, analizando los KPIs durante su ejecuci\u00f3n para identificar oportunidades de mejora, como ajustar la direcci\u00f3n creativa, redistribuir el presupuesto hacia los creadores con mejor desempe\u00f1o o actualizar el contenido. Este enfoque \u00e1gil nos permite aprovechar el impulso de la campa\u00f1a y maximizar su impacto en tiempo real.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m434mm-ad59603b879b5df42ec7646c60eb42d4\">\n#top .hr.av-m434mm-ad59603b879b5df42ec7646c60eb42d4{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-m434mm-ad59603b879b5df42ec7646c60eb42d4 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-m434mm-ad59603b879b5df42ec7646c60eb42d4 hr-custom  avia-builder-el-105  el_after_av_toggle_container  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079\">\n.avia-section.av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='npd-footer'  class='avia-section av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079 main_color avia-section-large avia-no-border-styling  avia-builder-el-107  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-17213'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-cokix-1cb7a0bb4d1981886bdd8598edf1f2cc av_one_full  avia-builder-el-108  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1lgb-c943af1a25fad85ea8c67ca6ee64d22f\">\n#top .av-special-heading.av-kxpq1lgb-c943af1a25fad85ea8c67ca6ee64d22f{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-kxpq1lgb-c943af1a25fad85ea8c67ca6ee64d22f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxpq1lgb-c943af1a25fad85ea8c67ca6ee64d22f .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-kxpq1lgb-c943af1a25fad85ea8c67ca6ee64d22f .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kxpq1lgb-c943af1a25fad85ea8c67ca6ee64d22f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-c943af1a25fad85ea8c67ca6ee64d22f .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-c943af1a25fad85ea8c67ca6ee64d22f .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxpq1lgb-c943af1a25fad85ea8c67ca6ee64d22f av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-109  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >\u00bfListo para impulsar el crecimiento? <a style=\"text-decoration: underline;\" href=\"\/contact-us\/\">\u00a1Hablemos!<\/a><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Al colaborar con influencers, las marcas pueden conectar con sus comunidades ya establecidas y crear campa\u00f1as aut\u00e9nticas y atractivas que generan un mayor impacto que la publicidad tradicional. \u00a1M\u00e1s informaci\u00f3n!<\/p>\n","protected":false},"author":4,"featured_media":17214,"parent":17523,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-17213","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategia de marketing de influencers y servicios de agencia. NP Digital LATAM<\/title>\n<meta name=\"description\" content=\"Al colaborar con influencers, las marcas pueden conectar con sus comunidades ya establecidas y crear campa\u00f1as aut\u00e9nticas y atractivas que generan un mayor impacto que la publicidad tradicional. \u00a1M\u00e1s informaci\u00f3n!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/npdigital.com\/latam\/soluciones\/marketing-de-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategia de marketing de influencers y servicios de agencia. 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