{"id":18004,"date":"2025-05-28T16:05:54","date_gmt":"2025-05-28T23:05:54","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=22044"},"modified":"2026-08-02T18:23:32","modified_gmt":"2026-08-02T16:23:32","slug":"estrategia-y-planificacion-de-medios","status":"publish","type":"page","link":"https:\/\/npdigital.com\/latam\/soluciones\/estrategia-y-planificacion-de-medios\/","title":{"rendered":"Media Strategy &#038; Planning"},"content":{"rendered":"<!-- Added by Post\/Page Specific Custom Code plugin, thank you for using! -->\n<style>.underline {\r\n  display: inline;\r\n  background-image: linear-gradient(#FF5E29, #FF5E29);\r\n  background-repeat: no-repeat;\r\n  background-size: 0% 0.25em;\r\n  background-position: 0 80%;\r\n  animation: underline-grow 2s ease-out forwards;\r\n  box-decoration-break: clone;\r\n  -webkit-box-decoration-break: clone;\r\n}\r\n\r\n@keyframes underline-grow {\r\n  to {\r\n    background-size: 100% 0.25em;\r\n  }\r\n}<\/style>\n\n<style type=\"text\/css\" 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class='av-special-heading av-ltz7oxf8-6387e8cca9fa205c4664cd862a277346 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Estrategia y Planificaci\u00f3n de Medios<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>La estrategia de medios es el n\u00facleo de cualquier campa\u00f1a exitosa de marketing digital multicanal. Sin un plan bien estructurado, el rendimiento se fragmenta, los presupuestos se diluyen y se pierden oportunidades de crecimiento. Una estrategia de medios basada en datos proporciona la base para tomar decisiones m\u00e1s inteligentes, obtener insights m\u00e1s claros y maximizar el retorno de la inversi\u00f3n. Ya sea en b\u00fasqueda pagada, redes sociales, program\u00e1tica o display, un enfoque integral de planificaci\u00f3n de medios garantiza que cada canal contribuya a un objetivo com\u00fan: llegar a la audiencia adecuada, en el momento oportuno y con el mensaje correcto.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' 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.avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-ltz6zrvs-c834be6ad5baa8bd4191ce4834142664.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-c834be6ad5baa8bd4191ce4834142664.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-ltz6zrvs-c834be6ad5baa8bd4191ce4834142664 avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/media-planner-woman.png' alt='' title=''  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-6mqtzbx-2290fb3cfcd774e6eeeb10b8b062cbc2 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-6mqtzbx-2290fb3cfcd774e6eeeb10b8b062cbc2 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Inteligencia de audiencias<\/div><div class=\"icon-description\"><p>Una planificaci\u00f3n de medios eficaz comienza con un conocimiento profundo de qui\u00e9n es tu audiencia y qu\u00e9 la motiva realmente. Aprovechamos datos propios (first-party data), enriquecimiento con datos de terceros e insights de comportamiento para construir perfiles de audiencia multidimensionales. Esto va mucho m\u00e1s all\u00e1 de la edad y el g\u00e9nero, permiti\u00e9ndonos comprender motivaciones, afinidades y detonantes de acci\u00f3n. Con esta inteligencia, adaptamos la selecci\u00f3n de canales, los mensajes y las estrategias de puja para alinearlos con el comportamiento y la intenci\u00f3n de cada segmento.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-67c8pbx-48d154bf48e3ce3d4c5383505e5d01b3 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue86b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-67c8pbx-48d154bf48e3ce3d4c5383505e5d01b3 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Diversificaci\u00f3n de canales<\/div><div class=\"icon-description\"><p>Ninguna plataforma controla por s\u00ed sola el recorrido del cliente. Nuestras estrategias equilibran la inversi\u00f3n entre b\u00fasqueda pagada, redes sociales pagas, publicidad program\u00e1tica, display y plataformas emergentes para maximizar la visibilidad y reducir los puntos ciegos. Analizamos c\u00f3mo los usuarios avanzan desde el descubrimiento hasta la intenci\u00f3n de compra para asegurar que tanto los mensajes como la inversi\u00f3n en medios acompa\u00f1en ese recorrido de forma coherente. Cada canal se selecciona y prioriza seg\u00fan su capacidad para generar resultados de negocio medibles, no solo por su alcance.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-6222d669623d340ca04a8ae9fc05993a iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue825' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-6222d669623d340ca04a8ae9fc05993a avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Modelado de asignaci\u00f3n de presupuesto<\/div><div class=\"icon-description\"><p>El presupuesto representa tanto una limitaci\u00f3n como una oportunidad. Desarrollamos modelos flexibles de asignaci\u00f3n que se ajustan al rendimiento de las campa\u00f1as, la saturaci\u00f3n de los canales y la presi\u00f3n competitiva. Mediante modelos predictivos y planificaci\u00f3n de escenarios, nos aseguramos de que cada inversi\u00f3n genere el mayor retorno posible. Esto implica reevaluar y redistribuir el presupuesto de forma continua, no solo de manera trimestral, sino tambi\u00e9n semanal o incluso diaria cuando sea necesario.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4-f86cbb0fd449c693617bc5e00c0a979c iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4-f86cbb0fd449c693617bc5e00c0a979c avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Alineaci\u00f3n creativa basada en datos<\/div><div class=\"icon-description\"><p>Incluso la mejor estrategia de medios puede perder efectividad si la creatividad no cumple su funci\u00f3n. Cerramos la brecha entre creatividad y rendimiento al incorporar insights de audiencia, resultados de pruebas A\/B y m\u00e9tricas de engagement directamente en el proceso de desarrollo creativo. Adaptamos los mensajes y los tratamientos visuales para cada plataforma y segmento de audiencia con el fin de aumentar la relevancia y la capacidad de respuesta. El resultado es una experiencia de marca m\u00e1s consistente y campa\u00f1as con un mejor desempe\u00f1o.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-3-910cae542d640d7558e0ccc2856fbe73 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-3-910cae542d640d7558e0ccc2856fbe73 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Estacionalidad y tendencias del mercado<\/div><div class=\"icon-description\"><p>El momento y el contexto son factores determinantes para el rendimiento de los medios digitales. Incorporamos patrones de estacionalidad, eventos de la industria, calendarios promocionales y se\u00f1ales del mercado en tiempo real para definir la calendarizaci\u00f3n de las campa\u00f1as y el momento \u00f3ptimo de la inversi\u00f3n. Esta visi\u00f3n prospectiva nos permite aprovechar los per\u00edodos de mayor demanda y evitar inversiones ineficientes durante las \u00e9pocas de menor actividad. Gracias a una planificaci\u00f3n proactiva, nos aseguramos de que tu estrategia de medios no solo reaccione a los cambios del mercado, sino que tambi\u00e9n se anticipe a ellos.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-2-4b7f096c80096210d02d3412d5649acd iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue8a5' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-2-4b7f096c80096210d02d3412d5649acd avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Marcos de medici\u00f3n<\/div><div class=\"icon-description\"><p>Definimos el \u00e9xito antes de invertir un solo d\u00f3lar. Nuestros planes de medios incluyen marcos de medici\u00f3n personalizados que conectan las impresiones y los clics con KPIs reales del negocio, como ingresos, calidad de los leads y valor del ciclo de vida del cliente (CLV). Incorporamos modelos de atribuci\u00f3n, pruebas de incrementalidad y benchmarks de rendimiento en cada estrategia. As\u00ed, no solo medimos la actividad, sino que cuantificamos el impacto real de cada inversi\u00f3n.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhahfv-a9a6348f2cf5c4b7651fdfed59a0d7ce\">\n.avia-section.av-m8zhahfv-a9a6348f2cf5c4b7651fdfed59a0d7ce .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/media-strategy-planning-background.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m8zhahfv-a9a6348f2cf5c4b7651fdfed59a0d7ce .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m8zhahfv-a9a6348f2cf5c4b7651fdfed59a0d7ce main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section 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0;\n}\n<\/style>\n<div  class='flex_column av-5tu8mk5-444b2f562cfc6887a5233c8f5cb88c0b av_one_full  avia-builder-el-11  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ak3cd1-0d93e4dfcf66e4363c869802b8dbfabe\">\n#top .hr.hr-invisible.av-5ak3cd1-0d93e4dfcf66e4363c869802b8dbfabe{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5ak3cd1-0d93e4dfcf66e4363c869802b8dbfabe hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhazvl-320f5600b798f697e3306e35099dae70\">\n.avia-image-container.av-m8zhazvl-320f5600b798f697e3306e35099dae70 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m8zhazvl-320f5600b798f697e3306e35099dae70 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m8zhazvl-320f5600b798f697e3306e35099dae70 av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17995 avia-img-lazy-loading-not-17995 avia_image ' src=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/MediaStrategy_Reverse-60x60.png\" alt='' title=''  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/MediaStrategy_Reverse-60x60.png 60w, 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhb5gp-f9123a9a4d0d9cf3674ceed520654c96\">\n#top .av-special-heading.av-m8zhb5gp-f9123a9a4d0d9cf3674ceed520654c96{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-m8zhb5gp-f9123a9a4d0d9cf3674ceed520654c96 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m8zhb5gp-f9123a9a4d0d9cf3674ceed520654c96 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-m8zhb5gp-f9123a9a4d0d9cf3674ceed520654c96 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m8zhb5gp-f9123a9a4d0d9cf3674ceed520654c96 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m8zhb5gp-f9123a9a4d0d9cf3674ceed520654c96 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m8zhb5gp-f9123a9a4d0d9cf3674ceed520654c96 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m8zhb5gp-f9123a9a4d0d9cf3674ceed520654c96 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Estrategia y Planificaci\u00f3n de Medios<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhbcbz-5924ca9650eeb0ab2965097d085b0e12\">\n#top .hr.hr-invisible.av-m8zhbcbz-5924ca9650eeb0ab2965097d085b0e12{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m8zhbcbz-5924ca9650eeb0ab2965097d085b0e12 hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec\">\n#top .av_textblock_section.av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>La estrategia de medios es el n\u00facleo de cualquier campa\u00f1a exitosa de marketing digital multicanal. Sin un plan bien estructurado, el rendimiento se fragmenta, los presupuestos se dispersan y se pierden oportunidades de crecimiento. Una estrategia de medios basada en datos proporciona la base para tomar decisiones m\u00e1s inteligentes, obtener insights m\u00e1s claros y maximizar el retorno de la inversi\u00f3n.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='flex_column av-4homnat-29d153a5069f6ef7fc0aa519d4ae0faa av_one_full  avia-builder-el-18  el_after_av_one_full  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3hgeems-9cce40cbfd19712c1ae71ea2f5beac25\">\n.av-icon-circles-container.av-3hgeems-9cce40cbfd19712c1ae71ea2f5beac25 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-3hgeems-9cce40cbfd19712c1ae71ea2f5beac25 .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-3hgeems-9cce40cbfd19712c1ae71ea2f5beac25 .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-3hgeems-9cce40cbfd19712c1ae71ea2f5beac25.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-3hgeems-9cce40cbfd19712c1ae71ea2f5beac25 .avia-icon-circles-icon-2{\ntransform:translate(-216px,125px);\nleft:93%;\ntop:25%;\n}\n.av-icon-circles-container.av-3hgeems-9cce40cbfd19712c1ae71ea2f5beac25.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-3hgeems-9cce40cbfd19712c1ae71ea2f5beac25 .avia-icon-circles-icon-3{\ntransform:translate(-216px,-124px);\nleft:93%;\ntop:74%;\n}\n.av-icon-circles-container.av-3hgeems-9cce40cbfd19712c1ae71ea2f5beac25.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-3hgeems-9cce40cbfd19712c1ae71ea2f5beac25 .avia-icon-circles-icon-4{\ntransform:translate(0px,-250px);\nleft:50%;\ntop:100%;\n}\n.av-icon-circles-container.av-3hgeems-9cce40cbfd19712c1ae71ea2f5beac25.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-3hgeems-9cce40cbfd19712c1ae71ea2f5beac25 .avia-icon-circles-icon-5{\ntransform:translate(216px,-125px);\nleft:6%;\ntop:75%;\n}\n.av-icon-circles-container.av-3hgeems-9cce40cbfd19712c1ae71ea2f5beac25.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-3hgeems-9cce40cbfd19712c1ae71ea2f5beac25 .avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-3hgeems-9cce40cbfd19712c1ae71ea2f5beac25.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-3hgeems-9cce40cbfd19712c1ae71ea2f5beac25.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-3hgeems-9cce40cbfd19712c1ae71ea2f5beac25 avia_animate_when_visible  avia-builder-el-19  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/media-planner-woman.png' alt='' title=''  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-343r5ys-a7c373473acfb69a7c5649d874b63c37 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-343r5ys-a7c373473acfb69a7c5649d874b63c37 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Inteligencia de audiencias<\/div><div class=\"icon-description\"><p>Una planificaci\u00f3n de medios eficaz comienza con un conocimiento profundo de qui\u00e9n es tu audiencia y qu\u00e9 la motiva realmente. Aprovechamos datos propios (first-party data), enriquecimiento con datos de terceros e insights de comportamiento para construir perfiles de audiencia multidimensionales. Esto va mucho m\u00e1s all\u00e1 de la edad y el g\u00e9nero, permiti\u00e9ndonos comprender motivaciones, afinidades y detonantes de acci\u00f3n. Con esta inteligencia, adaptamos la selecci\u00f3n de canales, los mensajes y las estrategias de puja para alinearlos con el comportamiento y la intenci\u00f3n de cada segmento.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-8ozylw-8391209218946115e582cd17b42a93b5 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue86b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-8ozylw-8391209218946115e582cd17b42a93b5 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Diversificaci\u00f3n de canales<\/div><div class=\"icon-description\"><p>Ninguna plataforma controla por s\u00ed sola el recorrido del cliente. Nuestras estrategias equilibran la inversi\u00f3n entre b\u00fasqueda pagada, redes sociales pagas, publicidad program\u00e1tica, display y plataformas emergentes para maximizar la visibilidad y reducir los puntos ciegos. Analizamos c\u00f3mo los usuarios avanzan desde el descubrimiento hasta la intenci\u00f3n de compra para asegurar que tanto los mensajes como la inversi\u00f3n en medios acompa\u00f1en ese recorrido de forma coherente. Cada canal se selecciona y prioriza seg\u00fan su capacidad para generar resultados de negocio medibles, no solo por su alcance.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1ynxbh0-511e17b7c4e41bab6637581050280861 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue825' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1ynxbh0-511e17b7c4e41bab6637581050280861 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Modelado de asignaci\u00f3n de presupuesto<\/div><div class=\"icon-description\"><p>El presupuesto representa tanto una limitaci\u00f3n como una oportunidad. Desarrollamos modelos flexibles de asignaci\u00f3n que se ajustan al rendimiento de las campa\u00f1as, la saturaci\u00f3n de los canales y la presi\u00f3n competitiva. Mediante modelos predictivos y planificaci\u00f3n de escenarios, nos aseguramos de que cada inversi\u00f3n genere el mayor retorno posible. Esto implica reevaluar y redistribuir el presupuesto de forma continua, no solo de manera trimestral, sino tambi\u00e9n semanal o incluso diaria cuando sea necesario.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1jugxg4-410c1c03ac53c325b820304ea009511a iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1jugxg4-410c1c03ac53c325b820304ea009511a avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Alineaci\u00f3n creativa basada en datos<\/div><div class=\"icon-description\"><p>Incluso la mejor estrategia de medios puede perder efectividad si la creatividad no cumple su funci\u00f3n. Cerramos la brecha entre creatividad y rendimiento al incorporar insights de audiencia, resultados de pruebas A\/B y m\u00e9tricas de engagement directamente en el proceso de desarrollo creativo. Adaptamos los mensajes y los tratamientos visuales para cada plataforma y segmento de audiencia con el fin de aumentar la relevancia y la capacidad de respuesta. El resultado es una experiencia de marca m\u00e1s consistente y campa\u00f1as con un mejor desempe\u00f1o.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-15uq2ic-e78fa773d6cd2ed209fb9a2200227db7 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-15uq2ic-e78fa773d6cd2ed209fb9a2200227db7 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Estacionalidad y tendencias del mercado<\/div><div class=\"icon-description\"><p>El momento y el contexto son factores determinantes para el rendimiento de los medios digitales. Incorporamos patrones de estacionalidad, eventos de la industria, calendarios promocionales y se\u00f1ales del mercado en tiempo real para definir la calendarizaci\u00f3n de las campa\u00f1as y el momento \u00f3ptimo de la inversi\u00f3n. Esta visi\u00f3n prospectiva nos permite aprovechar los per\u00edodos de mayor demanda y evitar inversiones ineficientes durante las \u00e9pocas de menor actividad. Gracias a una planificaci\u00f3n proactiva, nos aseguramos de que tu estrategia de medios no solo reaccione a los cambios del mercado, sino que tambi\u00e9n se anticipe a ellos.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-lfhvkk-4cdf5e0d0e57e1017a55770b12583421 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue8a5' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-lfhvkk-4cdf5e0d0e57e1017a55770b12583421 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Marcos de medici\u00f3n<\/div><div class=\"icon-description\"><p>Definimos el \u00e9xito antes de invertir un solo d\u00f3lar. Nuestros planes de medios incluyen marcos de medici\u00f3n personalizados que conectan las impresiones y los clics con KPIs reales del negocio, como ingresos, calidad de los leads y valor del ciclo de vida del cliente (CLV). Incorporamos modelos de atribuci\u00f3n, pruebas de incrementalidad y benchmarks de rendimiento en cada estrategia. As\u00ed, no solo medimos la actividad, sino que cuantificamos el impacto real de cada inversi\u00f3n.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-20  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-21  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-3351b094c0255392818b328cc58ca8b1\">\n#top .avia-animated-number.av-2u49pr-3351b094c0255392818b328cc58ca8b1 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-3351b094c0255392818b328cc58ca8b1 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-3351b094c0255392818b328cc58ca8b1 av-force-default-color avia_animate_when_visible  avia-builder-el-22  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"76\" data-start_from=\"0\">76<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de los especialistas en marketing afirman que una estrategia de medios integrada mejora el engagement de los clientes y las tasas de conversi\u00f3n.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-23  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-7ef75dad1a99ed89fb65b85881231660\">\n#top .avia-animated-number.av-lije2nqk-7ef75dad1a99ed89fb65b85881231660 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-7ef75dad1a99ed89fb65b85881231660 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-7ef75dad1a99ed89fb65b85881231660 av-force-default-color avia_animate_when_visible  avia-builder-el-24  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"68\" data-start_from=\"0\">68<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de las campa\u00f1as digitales tienen un rendimiento inferior debido a la falta de alineaci\u00f3n entre canales y a una segmentaci\u00f3n de audiencias poco clara.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-25  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-2b083ab2638cac53b7e0379f1278539a\">\n#top .avia-animated-number.av-lije2hy9-2b083ab2638cac53b7e0379f1278539a .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-2b083ab2638cac53b7e0379f1278539a .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-2b083ab2638cac53b7e0379f1278539a av-force-default-color avia_animate_when_visible  avia-builder-el-26  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"82\" data-start_from=\"0\">82<\/span><span class=\"avia-no-number\"> %<\/span><\/strong><div class=\"avia-animated-number-content\"><p>de las marcas con mejor desempe\u00f1o actualizan sus pron\u00f3sticos y reasignan su inversi\u00f3n en medios de forma peri\u00f3dica con base en el rendimiento en tiempo real.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-27  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-0b28dcb8aa4d0dd333ede81b25518aa6\">\n#top .avia-animated-number.av-lije2bai-0b28dcb8aa4d0dd333ede81b25518aa6 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-0b28dcb8aa4d0dd333ede81b25518aa6 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-0b28dcb8aa4d0dd333ede81b25518aa6 av-force-default-color avia_animate_when_visible  avia-builder-el-28  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"70\" data-start_from=\"0\">70<\/span><span class=\"avia-no-number\"> % <\/span><\/strong><div class=\"avia-animated-number-content\"><p>de los anunciantes consideran que una planificaci\u00f3n de medios deficiente genera desperdicio de presupuesto y la p\u00e9rdida de oportunidades de crecimiento.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-29  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18004'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-30  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>ENFOQUE DE ESTRATEGIA Y PLANIFICACI\u00d3N DE MEDIOS<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-ce7b43107b1e37836af2b007bc392bcf\">\n#top .av-special-heading.av-5uvt0hp-ce7b43107b1e37836af2b007bc392bcf{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-ce7b43107b1e37836af2b007bc392bcf .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-ce7b43107b1e37836af2b007bc392bcf .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-ce7b43107b1e37836af2b007bc392bcf .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-ce7b43107b1e37836af2b007bc392bcf .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-ce7b43107b1e37836af2b007bc392bcf .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-ce7b43107b1e37836af2b007bc392bcf .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-ce7b43107b1e37836af2b007bc392bcf av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-32  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Combinamos precisi\u00f3n y rendimiento para garantizar que cada d\u00f3lar invertido impulse el crecimiento.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-33  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-61daf25069f6e6c40358b8036cd269f4\">\n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:20px;\ncolor:#000000;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-61daf25069f6e6c40358b8036cd269f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Nuestro enfoque es iterativo y \u00e1gil, dise\u00f1ado para adaptarse r\u00e1pidamente a los insights de rendimiento, los cambios del mercado y las nuevas oportunidades. Cada estrategia de medios se construye sobre una s\u00f3lida base de investigaci\u00f3n, est\u00e1 impulsada por datos y guiada por el retorno de la inversi\u00f3n (ROI).<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-35  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-36  el_before_av_textblock  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-5e5f41b51b7f0c044c8aef581f122857 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Descubrimiento y auditor\u00eda<\/h4><\/header><div class='av-milestone-content'><p>Comenzamos auditando tu mezcla actual de medios, las tendencias de rendimiento, los segmentos de audiencia y el panorama competitivo. Este an\u00e1lisis nos permite identificar oportunidades ocultas y detectar ineficiencias que pueden optimizarse.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-8fcaf4a7ab84f8a1705075cf167cdc4c av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue80c' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Mapeo de audiencias y canales<\/h4><\/header><div class='av-milestone-content'><p>Desarrollamos perfiles detallados de audiencia y los vinculamos con las plataformas donde tienen mayor actividad. Esto garantiza que el presupuesto y los mensajes adecuados se asignen a los puntos de contacto correctos.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-a0e1d45b8f67a176d9356b1395389287 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Modelado de inversi\u00f3n y pron\u00f3stico<\/h4><\/header><div class='av-milestone-content'><p>Desarrollamos modelos de proyecci\u00f3n que simulan el rendimiento bajo distintos escenarios de inversi\u00f3n. Estos modelos respaldan estrategias de asignaci\u00f3n de presupuesto que son ambiciosas, pero fundamentadas en datos.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-6b8b3c168a7d957a5275db981c3135c7 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8da' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Dise\u00f1o de la arquitectura de campa\u00f1as<\/h4><\/header><div class='av-milestone-content'><p>Dise\u00f1amos cada campa\u00f1a para que sea escalable, optimizable y f\u00e1cil de medir. Estructuramos la arquitectura de medios \u2014incluyendo la calendarizaci\u00f3n, la frecuencia y los formatos publicitarios\u2014 para generar un rendimiento sostenible y acumulativo.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-1-cdecd4220573cf373cc327a9f6393dd3 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8de' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Optimizaci\u00f3n continua y reportes<\/h4><\/header><div class='av-milestone-content'><p>Una vez que las campa\u00f1as est\u00e1n en marcha, perfeccionamos continuamente la estrategia con base en las se\u00f1ales de rendimiento y los cambios del mercado. Los dashboards de reportes en tiempo real y los ciclos continuos de optimizaci\u00f3n garantizan que tu plan de medios se mantenga \u00e1gil, adaptable y altamente efectivo.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\"><strong>NUESTRA FILOSOF\u00cdA<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3\">\n#top .hr.hr-invisible.av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3 hr-invisible  avia-builder-el-38  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front{\nbackground-color:#ffffff;\nborder-style:dotted;\nborder-width:1px 1px 1px 1px;\nborder-color:#dadada;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper 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.avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-39  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6a7143378a152' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-dc291c03cfdd64773d48b2dfa38013fb'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >La estrategia debe guiar la ejecuci\u00f3n<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Con demasiada frecuencia, las marcas comienzan a ejecutar campa\u00f1as sin contar con una estrategia s\u00f3lida.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Creemos que un plan inteligente debe orientar la creatividad, la selecci\u00f3n de canales y la inversi\u00f3n, no limitarse a reaccionar ante ellos.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-94d9359b0dfea38586d02d58e86aafde'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >La agilidad gana en un mercado en tiempo real<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Los mercados cambian todos los d\u00edas; tu plan de medios tambi\u00e9n deber\u00eda hacerlo.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Por eso dise\u00f1amos estrategias de medios con la agilidad integrada desde el inicio, para adaptarnos al rendimiento y evolucionar con \u00e9l, no en su contra.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-c55ebfc95af0fee265a531c91c06f869'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Eficiencia sin sacrificar el impacto de la marca<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>El rendimiento y la construcci\u00f3n de marca no son objetivos opuestos.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Creemos que las campa\u00f1as m\u00e1s efectivas equilibran los objetivos de conversi\u00f3n a corto plazo con el crecimiento sostenible de la marca a largo plazo.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-48e9255cec7bf081b6e98288abc4ada8'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Los datos son una br\u00fajula, no una muleta<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Aunque los datos gu\u00edan todo lo que hacemos, nunca permitimos que sustituyan la creatividad ni el criterio humano.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>La planificaci\u00f3n de medios debe estar respaldada por datos, pero ejecutarse con visi\u00f3n estrat\u00e9gica y criterio.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-40  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18004'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-41  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' 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data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:7,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Ads Grader<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Benchmarks de la industria, calculadora de ROAS.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17593 avia-img-lazy-loading-not-17593\"  src=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/03\/ads-grader-benchmark.jpg\" width=\"1200\" height=\"1600\" title='ads-grader-benchmark' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/03\/ads-grader-benchmark.jpg 1200w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/03\/ads-grader-benchmark-225x300.jpg 225w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/03\/ads-grader-benchmark-773x1030.jpg 773w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/03\/ads-grader-benchmark-768x1024.jpg 768w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/03\/ads-grader-benchmark-1152x1536.jpg 1152w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/03\/ads-grader-benchmark-1125x1500.jpg 1125w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/03\/ads-grader-benchmark-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >GWI<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Desglose demogr\u00e1fico.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17997 avia-img-lazy-loading-not-17997\"  src=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/gwi-demographic-breakdown.jpg\" width=\"1200\" height=\"1600\" title='gwi-demographic-breakdown' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/gwi-demographic-breakdown.jpg 1200w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/gwi-demographic-breakdown-225x300.jpg 225w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/gwi-demographic-breakdown-773x1030.jpg 773w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/gwi-demographic-breakdown-768x1024.jpg 768w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/gwi-demographic-breakdown-1152x1536.jpg 1152w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/gwi-demographic-breakdown-1125x1500.jpg 1125w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/gwi-demographic-breakdown-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-43  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>MEDIA STRATEGY &amp; PLANNING<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-91d2fa1b58164ad8a8ce0a79ad5db8fa\">\n#top .av-special-heading.av-kxppuxez-91d2fa1b58164ad8a8ce0a79ad5db8fa{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-91d2fa1b58164ad8a8ce0a79ad5db8fa .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-91d2fa1b58164ad8a8ce0a79ad5db8fa .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-91d2fa1b58164ad8a8ce0a79ad5db8fa .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-91d2fa1b58164ad8a8ce0a79ad5db8fa .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-91d2fa1b58164ad8a8ce0a79ad5db8fa .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-91d2fa1b58164ad8a8ce0a79ad5db8fa .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-91d2fa1b58164ad8a8ce0a79ad5db8fa av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-45  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Entregables que generan claridad, impulsan la acci\u00f3n y producen resultados.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-46  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-47  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-ad6afd7cce0a932eb801772e10e8a7f0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Plan estrat\u00e9gico de medios<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Este documento constituye la base de toda la ejecuci\u00f3n de medios: un plan integral que define el qu\u00e9, d\u00f3nde, cu\u00e1ndo y por qu\u00e9 de tus inversiones publicitarias. Incluye objetivos de negocio claramente definidos, objetivos de campa\u00f1a, audiencias objetivo, la justificaci\u00f3n de la combinaci\u00f3n de canales, marcos de planificaci\u00f3n temporal y formatos publicitarios. Cada secci\u00f3n del plan est\u00e1 respaldada por datos y an\u00e1lisis competitivos, garantizando que la estrategia est\u00e9 alineada no solo con las mejores pr\u00e1cticas de marketing, sino tambi\u00e9n con el contexto y los objetivos espec\u00edficos de tu negocio. Este entregable funciona como una \u00fanica fuente de referencia para los equipos internos y los socios externos, facilitando una ejecuci\u00f3n coordinada y una mayor rendici\u00f3n de cuentas.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-f11e1ceda2a9aaa7568cd0036cc7b900'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Matriz de audiencias y canales<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Este marco de trabajo, altamente visual y respaldado por insights, relaciona tus principales segmentos de audiencia con canales digitales espec\u00edficos, tipos de mensajes, recursos creativos y acciones de conversi\u00f3n. Su objetivo es garantizar que cada audiencia reciba el mensaje adecuado, en la plataforma correcta y en el momento m\u00e1s relevante de su recorrido como cliente. La matriz integra datos propios (first-party data), datos de terceros, insights basados en el comportamiento y el rendimiento de campa\u00f1as anteriores para definir la priorizaci\u00f3n de los canales. Est\u00e1 dise\u00f1ada para eliminar las suposiciones y fortalecer la alineaci\u00f3n entre los equipos de marketing, creatividad y compra de medios, asegurando no solo que llegues a las audiencias correctas, sino que tambi\u00e9n las impulses a actuar.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-d52c306307c7f20b9a204aac82ff5726'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Proyecciones y modelado de ROI<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Antes del lanzamiento, elaboramos proyecciones detalladas de los principales indicadores de rendimiento, incluyendo inversi\u00f3n, alcance, impresiones, clics, conversiones, costo por adquisici\u00f3n (CPA) y retorno de la inversi\u00f3n publicitaria (ROAS). Estos modelos se desarrollan a partir de datos hist\u00f3ricos de rendimiento, benchmarks de la industria, algoritmos de las plataformas y variables espec\u00edficas de cada campa\u00f1a para estimar su impacto. Adem\u00e1s, contemplan m\u00faltiples escenarios (conservador, esperado y agresivo), lo que brinda mayor flexibilidad presupuestaria y ayuda a mitigar riesgos. Este entregable proporciona transparencia financiera y una visi\u00f3n estrat\u00e9gica que permite tomar decisiones de inversi\u00f3n con mayor confianza.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-a96df0009bf8e793c894f4f428e3293e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Hoja de ruta de optimizaci\u00f3n<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Este marco de trabajo t\u00e1ctico define c\u00f3mo evolucionar\u00e1n las campa\u00f1as despu\u00e9s de su lanzamiento, identificando los principales puntos de optimizaci\u00f3n, los plazos y los datos que se utilizar\u00e1n para mejorar continuamente el rendimiento. La hoja de ruta incluye un plan estructurado de pruebas (A\/B, multivariadas y rotaci\u00f3n de creatividades), umbrales de rendimiento para la reasignaci\u00f3n de presupuesto y un calendario de revisiones peri\u00f3dicas (semanales, quincenales o mensuales). Est\u00e1 dise\u00f1ada para ofrecer m\u00e1xima agilidad, con un enfoque en ciclos continuos de aprendizaje que retroalimentan la estrategia con nuevos insights. De esta manera, tus campa\u00f1as no solo se lanzan, sino que se gestionan de forma proactiva, con capacidad de respuesta y un enfoque constante en el crecimiento.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-48  el_after_av_section  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34l52en-12ccce9f3b3c9db654cb22ca606aed87\">\n#top .av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La combinaci\u00f3n de b\u00fasqueda pagada y redes sociales incrementa el volumen de solicitudes en un 20 % y las tasas de conversi\u00f3n en un 22 %.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Jobstreet:<\/span> Capitalizamos los principales canales, aprovechando las potentes capacidades de Google y Facebook. Al mismo tiempo, exploramos canales adicionales para identificar oportunidades de escalamiento y ampliar el alcance. Para garantizar un rendimiento \u00f3ptimo y obtener insights accionables, tambi\u00e9n alineamos y optimizamos la integraci\u00f3n de datos, los procesos de anal\u00edtica y los sistemas de reportes.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17998 avia-img-lazy-loading-not-17998\"  src=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/jobstreet-background.jpg\" width=\"2000\" height=\"750\" title='jobstreet-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/jobstreet-background.jpg 2000w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/jobstreet-background-300x113.jpg 300w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/jobstreet-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/jobstreet-background-768x288.jpg 768w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/jobstreet-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/jobstreet-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/jobstreet-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La sinergia entre b\u00fasqueda y redes sociales incrementa el CTR en un 20 % y multiplica el ROAS de b\u00fasqueda por 36.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Ovolo Hotels:<\/span> Implementamos una estrategia de pujas dise\u00f1ada para competir eficazmente con las agencias de viajes en l\u00ednea (OTAs) en los resultados de b\u00fasqueda, asegurando que nuestras campa\u00f1as captaran usuarios con alta intenci\u00f3n de compra. Al mismo tiempo, destacamos las ventajas de reservar directamente, reforzando la propuesta de valor para los clientes. Para mantenernos a la vanguardia, tambi\u00e9n identificamos y aprovechamos las nuevas funcionalidades de Google, maximizando el impacto de nuestras iniciativas.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17999 avia-img-lazy-loading-not-17999\"  src=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/ovolo-hotels-background.jpg\" width=\"2000\" height=\"750\" title='ovolo-hotels-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/ovolo-hotels-background.jpg 2000w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/ovolo-hotels-background-300x113.jpg 300w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/ovolo-hotels-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/ovolo-hotels-background-768x288.jpg 768w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/ovolo-hotels-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/ovolo-hotels-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/ovolo-hotels-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-49  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889\">\n#top .av-slideshow-ui.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0  slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La combinaci\u00f3n de b\u00fasqueda pagada y redes sociales incrementa el volumen de solicitudes en un 20 % y las tasas de conversi\u00f3n en un 22 %.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Jobstreet:<\/span> Aprovechamos al m\u00e1ximo los canales principales, utilizando las potentes capacidades de Google y Facebook. Al mismo tiempo, exploramos canales adicionales para identificar oportunidades de escalamiento y ampliar el alcance. Para garantizar un rendimiento \u00f3ptimo y obtener insights accionables, tambi\u00e9n alineamos y optimizamos la integraci\u00f3n de datos, la anal\u00edtica y los procesos de generaci\u00f3n de reportes.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17998 avia-img-lazy-loading-not-17998\"  src=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/jobstreet-background.jpg\" width=\"2000\" height=\"750\" title='jobstreet-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/jobstreet-background.jpg 2000w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/jobstreet-background-300x113.jpg 300w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/jobstreet-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/jobstreet-background-768x288.jpg 768w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/jobstreet-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/jobstreet-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/jobstreet-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1  slide-2 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgte85z-bb52b4f0c14b16f755fe7e3fdf672889__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >La sinergia entre b\u00fasqueda y redes sociales aumenta el CTR en un 20 % y multiplica por 36 el ROAS de las campa\u00f1as de b\u00fasqueda.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Ovolo Hotels:<\/span> Implementamos una estrategia de pujas dise\u00f1ada para competir eficazmente con las agencias de viajes en l\u00ednea (OTAs) en los resultados de b\u00fasqueda, asegurando que nuestras campa\u00f1as captaran usuarios con una alta intenci\u00f3n de compra. Al mismo tiempo, destacamos las ventajas de reservar directamente, reforzando la propuesta de valor para los clientes. Para mantenernos a la vanguardia, tambi\u00e9n identificamos y aprovechamos las nuevas funcionalidades de Google, maximizando el impacto de nuestras iniciativas.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Cont\u00e1ctanos para saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-17999 avia-img-lazy-loading-not-17999\"  src=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/ovolo-hotels-background.jpg\" width=\"2000\" height=\"750\" title='ovolo-hotels-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/ovolo-hotels-background.jpg 2000w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/ovolo-hotels-background-300x113.jpg 300w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/ovolo-hotels-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/ovolo-hotels-background-768x288.jpg 768w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/ovolo-hotels-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/ovolo-hotels-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/ovolo-hotels-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Anterior<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Posterior<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-50  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18004'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-3f402c5f2280475a1120021b1369b4bf av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-51  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>SOCIOS<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-ov7rml-ba7cf57a0f881a4a680fba39a4417532 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/11\/optimizely-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-80e8ace0692510aa55109984770115e3 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/hubspot-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-6a430f148f3d42c1f314fa6f90db7e16 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/similarweb-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-61c0a0c61e046b49c5cf1e5b9f0abed4 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/03\/gwi-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-c6d116d65a58198a325311d2e8c0a692 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/click-up-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-598dd2f0beb1c00b1de2b786b6c4905b flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2025\/05\/forrester-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-56847be385ef983ee17b7918a1490bce\">\n.avia-section.av-lim166rt-56847be385ef983ee17b7918a1490bce .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-lim166rt-56847be385ef983ee17b7918a1490bce main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-52  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18004'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-53  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-yymtmd-157711bfe553151475be8091e18f1243 av_one_fifth  avia-builder-el-54  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-55  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CENTRO DE APRENDIZAJE<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-92820051523080323bb6d1952cf76521\">\n#top .av-special-heading.av-likf239t-92820051523080323bb6d1952cf76521{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-92820051523080323bb6d1952cf76521 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-92820051523080323bb6d1952cf76521 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-92820051523080323bb6d1952cf76521 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-92820051523080323bb6d1952cf76521 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-92820051523080323bb6d1952cf76521 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-92820051523080323bb6d1952cf76521 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-57  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Convirtiendo los medios en impulso para el crecimiento.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-58  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-03ad388d35ca8b357b765b707a9ee556\">\n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:20px;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-03ad388d35ca8b357b765b707a9ee556 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-03ad388d35ca8b357b765b707a9ee556 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Identifica tus audiencias objetivo, elige los canales adecuados y asigna el presupuesto de forma estrat\u00e9gica para maximizar el alcance y el retorno de la inversi\u00f3n (ROI). Nuestro Centro de Aprendizaje ofrece recursos especializados y contenido pr\u00e1ctico para ayudarte a dominar la estrategia y planificaci\u00f3n de medios.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-ob5ivp-4272f145b467aab11399cc1582e15a4f av_one_fifth  avia-builder-el-60  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixybst-ccfc5e1b4c01da0441638dee74b94dd0\">\n.av-tab-section-outer-container.av-lkixybst-ccfc5e1b4c01da0441638dee74b94dd0 .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-61  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-lkixybst-ccfc5e1b4c01da0441638dee74b94dd0'><div class='av-tab-section-tab-title-container avia-tab-title-padding-none' role='tablist'><a href='#webinars' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-lkixskzg-0e3cf00945bfba3aa3b8d93d44a5b258 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/latam\/wp-content\/uploads\/sites\/21\/2024\/05\/webinars-icon.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>WEBINARS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#shorts' data-av-tab-section-title='2' class='av-section-tab-title  av-lkixsvpd-9865770b5421cadd5f403e92637a6005 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span 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type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11te6c7-edb6af9a26a4945c816bdc212dbd04d3\">\n.flex_column.av-11te6c7-edb6af9a26a4945c816bdc212dbd04d3{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-11te6c7-edb6af9a26a4945c816bdc212dbd04d3 av_one_third  avia-builder-el-65  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><div  class='avia-video av-lkj2u6gc-509fb100505fe01b34e518cba165d061 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/ntX6B3X_vGA?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Social Media Secrets\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/ntX6B3X_vGA?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zzlq8x-2b50933e358014d035245161d45a1869\">\n.flex_column.av-zzlq8x-2b50933e358014d035245161d45a1869{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-zzlq8x-2b50933e358014d035245161d45a1869 av_one_third  avia-builder-el-67  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><div  class='avia-video av-w4chlj-d389f41eb5a32f120d3c657981183cbd avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/Npf1N9Z9j0Q?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"50 Data-Driven Insights to Transform Your 2025 Marketing Strategy\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/Npf1N9Z9j0Q?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-83kboh-79c2fb3d50439aa493dff45697d5239e\">\n.flex_column.av-83kboh-79c2fb3d50439aa493dff45697d5239e{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-83kboh-79c2fb3d50439aa493dff45697d5239e av_one_third  avia-builder-el-69  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><div  class='avia-video av-2i13ep-1bc66ce400b883e86a9c226a65896580 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/L9-1r7YjBhQ?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Average VS Amazing: Lessons Learned from Analyzing 3000 Landing Pages\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/L9-1r7YjBhQ?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3pulj5-da389880319cde9d8cb86b091b443c7e\">\n.flex_column.av-3pulj5-da389880319cde9d8cb86b091b443c7e{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-3pulj5-da389880319cde9d8cb86b091b443c7e av_one_third  avia-builder-el-71  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-nnii4h-a98290bc16262455a1ec07b683fa6d6c avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/9VcuHR6rkFw?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Paid Media Fast Forward: The Future of Paid Strategies in the AI Revolution\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/9VcuHR6rkFw?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-43wfep-477ad41574db7a7cb21f17b3250e97b2\">\n.flex_column.av-43wfep-477ad41574db7a7cb21f17b3250e97b2{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-43wfep-477ad41574db7a7cb21f17b3250e97b2 av_one_third  avia-builder-el-73  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-wrkcg1-2fe83c0b253365a60192700a239493fe avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/L79m17dqmCg?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Why content marketing doesn\u2019t work for most businesses\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/L79m17dqmCg?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kzaap-8f48e58566b6c6a4dc5ac9148ee9568d\">\n.flex_column.av-35kzaap-8f48e58566b6c6a4dc5ac9148ee9568d{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-35kzaap-8f48e58566b6c6a4dc5ac9148ee9568d av_one_third  avia-builder-el-75  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><div  class='avia-video av-1r9siwx-2842457d85571ffa9499a3b35b5bbf89 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/jYSsT0oHOS8?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Marketing on a budget: Strategies that work without breaking the bank\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/jYSsT0oHOS8?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12dxkyp-35972903c4d519c08eddf2aa23646a8e\">\n.flex_column.av-12dxkyp-35972903c4d519c08eddf2aa23646a8e{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-12dxkyp-35972903c4d519c08eddf2aa23646a8e av_one_third  avia-builder-el-77  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-ir3rkx-55ebb535d8063f913c151a982a4d284f avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/FY7ahBy9MH8?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"How to Steal Customers Away From Your Competition (Ethically)\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/FY7ahBy9MH8?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2k7kt8h-356de9f71aff816b322ddafc836b2d83\">\n.flex_column.av-2k7kt8h-356de9f71aff816b322ddafc836b2d83{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column 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' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"2\" data-tab-section-id=\"shorts\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ggpr35-695306fa4478139e591374ac9d55b530\">\n.flex_column.av-1ggpr35-695306fa4478139e591374ac9d55b530{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-1ggpr35-695306fa4478139e591374ac9d55b530 av_one_third  avia-builder-el-82  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkj141iv-41e6ef5f9cc25ef4856b874188da9b89\">\n#top .hr.av-lkj141iv-41e6ef5f9cc25ef4856b874188da9b89{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-lkj141iv-41e6ef5f9cc25ef4856b874188da9b89 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkj141iv-41e6ef5f9cc25ef4856b874188da9b89 hr-custom  avia-builder-el-84  el_after_av_codeblock  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avia-builder-el-92  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4j3xkb9-39e3408f2244e0fad65ed865f4c06659\">\n.av-layout-tab.av-m4j3xkb9-39e3408f2244e0fad65ed865f4c06659{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-ccfc5e1b4c01da0441638dee74b94dd0 .av-active-tab-title.av-section-tab-title.av-m4j3xkb9-39e3408f2244e0fad65ed865f4c06659{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-lkixybst-ccfc5e1b4c01da0441638dee74b94dd0 .av-active-tab-title.av-section-tab-title.av-m4j3xkb9-39e3408f2244e0fad65ed865f4c06659 .av-tab-arrow-container span{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av-tab-section-1-3' class='av-layout-tab av-m4j3xkb9-39e3408f2244e0fad65ed865f4c06659 av-animation-delay-container  avia-builder-el-94  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"3\" data-tab-section-id=\"blog\"><div class=\"av-layout-tab-inner\"><div class=\"container\">\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u8urdo-1de48840b264f6187183415f89dbe7f9\">\n.avia-section.av-2u8urdo-1de48840b264f6187183415f89dbe7f9{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-2u8urdo-1de48840b264f6187183415f89dbe7f9 main_color avia-section-large avia-no-border-styling  avia-builder-el-96  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18004'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2nu7fmk-8f6679f5cbe80b5a7f9258d2222176c6 av_four_fifth  avia-builder-el-97  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23n95zw-eb91257696477dc4a674d96f1628e47c\">\n#top .av_textblock_section.av-23n95zw-eb91257696477dc4a674d96f1628e47c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-23n95zw-eb91257696477dc4a674d96f1628e47c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md9ie53f-497531e0ad10f67c2ee564e7e0426254\">\n#top .av-special-heading.av-md9ie53f-497531e0ad10f67c2ee564e7e0426254{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-md9ie53f-497531e0ad10f67c2ee564e7e0426254 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-md9ie53f-497531e0ad10f67c2ee564e7e0426254 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-md9ie53f-497531e0ad10f67c2ee564e7e0426254 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-md9ie53f-497531e0ad10f67c2ee564e7e0426254 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-md9ie53f-497531e0ad10f67c2ee564e7e0426254 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-md9ie53f-497531e0ad10f67c2ee564e7e0426254 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-md9ie53f-497531e0ad10f67c2ee564e7e0426254 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-99  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Preguntas frecuentes sobre el proceso y las capacidades de estrategia y planificaci\u00f3n de medios.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kgqml8-3cabf39ceb6951d888871dc84b7c3ca6\">\n#top .hr.av-1kgqml8-3cabf39ceb6951d888871dc84b7c3ca6{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1kgqml8-3cabf39ceb6951d888871dc84b7c3ca6 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1kgqml8-3cabf39ceb6951d888871dc84b7c3ca6 hr-custom  avia-builder-el-100  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-143us58-b0ac982952ffeba8f989feee81fc1859\">\n#top .hr.hr-invisible.av-143us58-b0ac982952ffeba8f989feee81fc1859{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-143us58-b0ac982952ffeba8f989feee81fc1859 hr-invisible  avia-builder-el-101  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md9icap7-6e513450b74df266dff9913c9faf29b0\">\n#top .togglecontainer.av-md9icap7-6e513450b74df266dff9913c9faf29b0 h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md9icap7-6e513450b74df266dff9913c9faf29b0 h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md9icap7-6e513450b74df266dff9913c9faf29b0 h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md9icap7-6e513450b74df266dff9913c9faf29b0 h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md9icap7-6e513450b74df266dff9913c9faf29b0 p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md9icap7-6e513450b74df266dff9913c9faf29b0 h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md9icap7-6e513450b74df266dff9913c9faf29b0 h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md9icap7-6e513450b74df266dff9913c9faf29b0 .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md9icap7-6e513450b74df266dff9913c9faf29b0 av-elegant-toggle  avia-builder-el-102  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-md9i75l6-ad9a9211dcc7f98317d0804de1f439fc'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>\u00bfC\u00f3mo alinean mi plan de medios con los objetivos reales del negocio antes de invertir un solo d\u00f3lar?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Comenzamos definiendo el \u00e9xito desde el inicio, vinculando m\u00e9tricas como impresiones, clics y conversiones directamente con resultados de negocio, como ingresos, calidad de los leads o valor del ciclo de vida del cliente (CLV). Nuestros planes de medios incorporan marcos de medici\u00f3n s\u00f3lidos, pruebas de incrementalidad y benchmarks de rendimiento para garantizar que cada d\u00f3lar invertido en medios est\u00e9 asociado a un impacto de negocio medible.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9i8n40-7e7c3846592f18c136a45c155c2846fb'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>\u00bfC\u00f3mo se aseguran de que nuestro plan de medios llegue a la audiencia correcta a trav\u00e9s de m\u00faltiples canales?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Combinamos datos propios (first-party data), enriquecimiento con datos de terceros e insights de comportamiento para crear perfiles de audiencia detallados. Posteriormente, asignamos estos perfiles a canales como b\u00fasqueda pagada, redes sociales, publicidad program\u00e1tica, display y plataformas emergentes. Esto nos permite llegar a las personas adecuadas, en el canal correcto y en el momento oportuno de su recorrido como cliente, maximizando la eficiencia de la inversi\u00f3n y evitando desperdiciar presupuesto.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9i9ywd-cc6007989ca36cc56abdb91d647e1901'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>\u00bfC\u00f3mo mantienen mi presupuesto flexible y eficiente a medida que evoluciona el mercado?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Desarrollamos modelos de asignaci\u00f3n de presupuesto capaces de anticipar cambios en el mercado, la presi\u00f3n competitiva y los niveles de saturaci\u00f3n de los canales. Mediante escenarios predictivos y un monitoreo continuo del rendimiento, ajustamos la inversi\u00f3n de forma din\u00e1mica para garantizar que cada d\u00f3lar del presupuesto maximice el retorno de la inversi\u00f3n (ROI), incluso cuando las condiciones del mercado cambian.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9ib1d2-efa7ba85b2532ac0020f2595b2a88ef5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>\u00bfC\u00f3mo se aseguran de que los recursos creativos rindan tan bien como la estrategia que los respalda?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Incorporamos insights de audiencia, resultados de pruebas y se\u00f1ales de engagement directamente en el desarrollo creativo. Esto significa que los mensajes y los elementos visuales se adaptan a cada plataforma y segmento de audiencia, se prueban en tiempo real y se optimizan continuamente a medida que surgen nuevos datos de rendimiento. As\u00ed cerramos la brecha entre la estrategia de medios y la efectividad de las campa\u00f1as publicitarias.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lmrg9o-96b2329b192dc7425d4e0ed05db2b47a\">\n#top .hr.av-lmrg9o-96b2329b192dc7425d4e0ed05db2b47a{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-lmrg9o-96b2329b192dc7425d4e0ed05db2b47a .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lmrg9o-96b2329b192dc7425d4e0ed05db2b47a hr-custom  avia-builder-el-103  el_after_av_toggle_container  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079\">\n.avia-section.av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='npd-footer'  class='avia-section av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079 main_color avia-section-large avia-no-border-styling  avia-builder-el-105  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18004'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-cokix-1cb7a0bb4d1981886bdd8598edf1f2cc av_one_full  avia-builder-el-106  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1lgb-a65462ad05716721b6c8887c50cfaa41\">\n#top .av-special-heading.av-kxpq1lgb-a65462ad05716721b6c8887c50cfaa41{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-kxpq1lgb-a65462ad05716721b6c8887c50cfaa41 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxpq1lgb-a65462ad05716721b6c8887c50cfaa41 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-kxpq1lgb-a65462ad05716721b6c8887c50cfaa41 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kxpq1lgb-a65462ad05716721b6c8887c50cfaa41 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-a65462ad05716721b6c8887c50cfaa41 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-a65462ad05716721b6c8887c50cfaa41 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxpq1lgb-a65462ad05716721b6c8887c50cfaa41 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-107  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >\u00bfListo para impulsar el crecimiento? <a style=\"text-decoration: underline;\" href=\"#modal\">\u00a1Hablemos!<\/a><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>La estrategia de medios es el n\u00facleo de cualquier campa\u00f1a exitosa de marketing digital multicanal. Sin un plan bien estructurado, el rendimiento se fragmenta, los presupuestos se dispersan y se pierden oportunidades de crecimiento. \u00a1Conoce m\u00e1s!<\/p>\n","protected":false},"author":4,"featured_media":17945,"parent":17523,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-18004","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Servicios de estrategia y planificaci\u00f3n de medios. NP Digital LATAM<\/title>\n<meta name=\"description\" content=\"La estrategia de medios es el n\u00facleo de cualquier campa\u00f1a exitosa de marketing digital multicanal. 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Sin un plan bien estructurado, el rendimiento se fragmenta, los presupuestos se dispersan y se pierden oportunidades de crecimiento. \u00a1Conoce m\u00e1s!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/npdigital.com\/latam\/soluciones\/estrategia-y-planificacion-de-medios\/\" \/>\n<meta property=\"og:site_name\" content=\"NPD LATAM\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-02T16:23:32+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"NP Digital&#039;s Work and Client Results: See what we can do for you.\" \/>\n<meta name=\"twitter:description\" content=\"Companies hire us because of the results we provide. We connect brands to their customers across all digital touch-points with targeted, highly relevant and personalized experiences. 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