Earned Media

Search is embedded in our DNA — but we analyze our earned media strategies through an omnichannel lens to drive breakthrough business growth.

68%

of all online experiences begin with a search engine.

53%

of all website traffic comes from organic search.

0.63%

of Google searchers click on results from the second page.

93%

of global traffic comes from Google Search, Google Images, and Google Maps.

Our earned media capabilities.

Earned media marketing strategies are ever evolving, so it takes a village of experts to ensure your brand footprint remains innovative and optimized. Each department within our earned media team works in lockstep to help you achieve two primary goals: develop deeper relationships with your audience and boost conversions across all your earned media channels.

Search Engine Optimization

Skyrocket your online visibility and dominate search rankings with powerful SEO strategies.

App Store Optimization

Unlock your app’s potential with expert ASO techniques for maximum discoverability and user engagement.

Content Marketing

Captivate and convert your audience with compelling content creation and strategy expertise.

Digital PR

Elevate your brand’s reputation and gain exposure through strategic Digital PR solutions.

Influencer Marketing

Harness the power of influencers to amplify your brand’s reach and impact with Influencer Marketing mastery.

Organic Social Media

Ignite your social media presence and cultivate meaningful connections with Organic Social Media strategies.

Email Marketing

Unlock the potential of personalized and engaging email campaigns with results-driven Email Marketing solutions.

OUR APPROACH

Algorithm-proof earned media strategies.

Earned media is complicated. Google’s algorithm changed 729 times, just in 2022. Our proven strategies not only help align websites with Google best practices, they ensure optimal visibility across other earned media platforms, like Google Play, the App Store, YouTube, Amazon and Pinterest.

Captivating your audience and winning top organic search results aren’t given or bought; they’re earned.

But the digital landscape is constantly changing. So are your customers’ needs. NP Digital is a partner that can help you cut through the digital noise and catapult your brand’s visibility, influence, and customer engagement.

With our data-driven and boundary-breaking earned media marketing services, our team of specialists will help you stand out in the sea of search. We’ll also help you create an inseparable bond with the people who need your products or services the most.

Technical

Can users and search engine crawlers like Googlebot access your web pages quickly and efficiently? Googlebot considers more than 200 different factors when evaluating your site, many of which revolve around technical SEO. Crawlability, indexability, page speed, mobile-friendliness, and security are all part of Google’s organic ranking algorithm. YouTube, Pinterest, and the App Store evaluate similar factors before returning results, too.

Relevancy

Does your content align with Google’s perception of relevance? Google looks for content that’s relevant to a search query in three important ways:

Topical relevance: Content topics matching search queries.
Semantic relevance: The “meaning” of content matching search queries.
Intent relevance: Content matching the user intent behind search queries.

Google also considers content quality, user experience, and website authority when evaluating web pages.

Authority

Does your site have enough authority to stand out as a source of truth? Google determines authority through the number of backlinks (links from other websites to yours) your site has, the quality of those backlinks (links from relevant websites with high domain authority), and the age of your site. Much like relevancy, content quality and user experience also play influential roles in establishing site authority.

WORK

Engage your audience and unlock your brand’s full potential.

We’ll help you connect your brand to its customers across all digital touchpoints with targeted, relevant, and personalized experiences. We’re audience-led and data-informed.

Implementing SEO best practices during a migration boosts traffic 210%.

How CNN Brasil reached 1 billion pageviews in 2022.

How a multichannel content campaign drove leads and increased awareness for Ascent.

Cross-functional content collaboration boosts traffic, improves user experience and increases leads for NCSA.

How we increased organic search traffic by 561% for Lantern.

RECOGNITION

We were born from search.

We’ve been providing successful earned media strategies to businesses of all sizes for more than two decades. Our results speak for themselves and our peers are taking notice.

Best Search Campaign

CNN Brasil
2023 Finalist

Best Search Campaign

Lantern by SoFi
2023 Finalist

Best Agency / Client Collaboration

NCSA College Recruiting
2023 Finalist

Best Multi-Channel Strategy

Ascent Funding
2023 Finalist

Best SEO Campaign

Lantern by SoFi
2023 Finalist

Best Use of Search – Retail

WUKA
2023 Finalist

Best Use of Search – Fashion

MYLA
2023 Finalist

Best SEO Campaign

Lantern
2022 Winner

Best B2B Initiative: SEO

Nexcess
2022 Winner

SEO for Retail

Party City
2022 Finalist

SEO B2C Campaign

SoFi
2022 Finalist

Finance & Professional Services

SoFi
2022 Finalist

Best SEO Campaign

SoFi
2021 Winner

Best Use of Search

Hickory Farms
2021 Finalist

Best B2B Campaign

PROS
2020 Winner

Best SEO Campaign

Adobe
2020 Winner

LEARNING CENTER

Up your earned media game.

We can help take your earned media game to the next level. Our webinars provide in-depth analysis and recommendations, our shorts give you bite-sized insights on current earned media trends.

WEBINARS SHORTS

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Earned Media

Our earned media capabilities.

Search Engine Optimization

App Store Optimization

Content Marketing

Digital PR

Influencer Marketing

Organic Social Media

Email Marketing

OUR APPROACH

Algorithm-proof earned media strategies.

Technical

Relevancy

Authority

WORK

Engage your audience and unlock your brand’s full potential.

RECOGNITION

We were born from search.

Best Search Campaign

Best Search Campaign

Best Agency / Client Collaboration

Best Multi-Channel Strategy

Best SEO Campaign

Best Use of Search – Retail

Best Use of Search – Fashion

Best SEO Campaign

Best B2B Initiative: SEO

SEO for Retail

SEO B2C Campaign

Finance & Professional Services

Best SEO Campaign

Best Use of Search

Best B2B Campaign

Best SEO Campaign

LEARNING CENTER

Up your earned media game.

Ready to unlock growth? Let’s talk!

OFFICES

COMPANY

RESOURCES

LEGAL

Social

Partners

MINORITY OWNED