• Navigating Google’s new generative AI experience.

    May 14, 2024: Google announced the rollout of their new AI generative experience to all U.S. users. This feature, now termed “AI Overviews,” integrates AI-generated answers at the top of search engine results pages (SERPs).

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  • NP Digital launches its new Mail Grader tool to audit email marketing.

    May 8, 2024: Mail Grader takes the user through a multi-point self-assessment to analyze five key areas of the program. The report provides email optimization recommendations based on campaign frequency, first-party data, analytics best practices, creative design, and use of automation.

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Navigating 3rd party cookie deprecation

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