From the Blog

• Getting Started With Education Marketing January 18, 2025
  The global education sector is set to reach $10 trillion in value by 2030, powered by growth in developing markets as well as education technology reaching new heights. Combine those factors, and there’s a lot of competition out there for your education business or clients. Compounding that is the fact that the way students and […]
• Ethical AI Content Creation: How NP Digital Navigates Challenges and Opportunities in 2025 January 17, 2025
  Artificial intelligence has transformed content marketing, helping businesses streamline workflows and scale content production.  With the rise of generative AI tools, though, comes new ethical challenges: Namely, how do we use them to create high-quality content that’s accurate, unique, and aligned with audience needs? At NP Digital, we view AI as a tool for augmentation—not […]
• Is SEO Dead in 2025? January 16, 2025
  Did you know that Google drives a whopping 63.41% of all U.S. web traffic? It’s still a search powerhouse, no doubt.   However, SEO as we know it is no more. The way people find information is changing dramatically.  Google’s rolling out 12-plus algorithm changes per day, and the rise of platforms like TikTok, Amazon, and […]
• A Complete Guide: URL Parameters for SEO January 15, 2025
  Have you ever wondered how websites know what to show when you search for a specific piece of content or a product? URL parameters add extra information to a page URL, telling the servers what to present to site visitors. Additionally, they can track user behavior and customize content for different audiences. While URL parameters […]
• Understanding Calls to Action & Their Importance in Marketing January 14, 2025
  Struggling to convert your website visitors into customers? Many small businesses overlook one of the most powerful tools in their marketing toolkit: calls to action (CTAs). Let’s fix that. In this article, you’ll learn how to write a call-to-action that captivates your audience and compels them to convert. I’ll even tell you my strategy for […]
• Boost Your E-Commerce Success with Product Schema January 13, 2025
  In today’s ultra-competitive market, it’s not enough for Google to rank your e-commerce store. You should do everything possible to make users click your result over your competitors.  That’s why e-commerce entrepreneurs and marketers must implement product schema as part of their e-commerce SEO strategy.  Product schema is a form of schema markup that highlights […]