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- Ditch the Guesswork: Data-Centric Approach to Media Planning and Budgeting May 19, 2025If you’re relying on last year’s paid media plan as a blueprint for this year, you’re leaving growth on the table. Rising ad costs. Fragmented attention spans. Creators and influencers taking center stage. The media world is changing way too fast. What worked in 2024 won’t cut it for 2025. You need data to stay […]
- SEO Audit Pricing: Real Costs, What’s Included, and How to Spot a Ripoff May 15, 2025Why does one SEO (search engine optimization) audit cost $150 and another $15,000? Because there’s no clear standard for SEO audit pricing, and a lot of audits are garbage. Some give you a comprehensive SEO audit report packed with screenshots and zero strategy. Others skip the fluff and deliver a clear plan that actually improves […]
- Contribution Margin Ratio Explained: What It Is and How to Improve Yours May 15, 2025Everyone loves to talk about revenue — how to grow it, scale it, and push it higher through more sales. But revenue doesn’t tell you how much money you’re actually keeping. If you want to keep more of what you earn (and make smarter decisions while you’re at it), your contribution margin ratio is the […]
- Digital PR: What It Is + 10 Successful Examples May 14, 2025Digital PR (or digital public relations) is a strategy focused on increasing awareness, visibility, and the reputation of your brand across digital channels. While the overall goal of this strategy remains similar to traditional PR, brands are able to take a much more targeted approach. Throughout this article, we’re going to introduce you to digital […]
- Why Your Sponsored Ads Aren’t Performing (and How to Fix Them) May 13, 2025You launched your ad campaign feeling confident, but the results are disappointing. Low click-through. No conversions. Maybe a few random clicks that go nowhere. If that sounds familiar, you’re not alone. Most underperforming campaigns fail because of avoidable mistakes. In this post, I will walk you through the most common reasons your sponsored ads aren’t […]
- Best LinkedIn Ads Strategies Compilation May 12, 2025Facebook and Instagram still work—but reach is shrinking fast. LinkedIn’s the outlier, and if you’re in B2B, it’s where you need to be. The networking site is seeing record growth: it boasts more than a billion users around the world, with 80 percentof users driving business decisions. If you’re in the B2B space, there’s a […]
- How to Reverse-Engineer Top Ads with the Facebook Ads Library May 12, 2025Tired of wasting money on underperforming Facebook ads while the competition runs circles around your paid campaigns? The Facebook Ad Library has the information you need to stop guessing and see what’s working for top advertisers in your space. I’ll walk you through how to use the Facebook Ad Library to reverse-engineer the best ads […]
- Mastering TikTok Ads: Everything You Need to Know for More Revenue May 6, 2025TikTok ads are no joke. The platform has over 2 billion users worldwide, and it’s where trends—and revenue—start. Eddie Yoon, Senior Director of Paid Media at NP Digital, says, “Businesses ignoring TikTok are missing out on the biggest attention-grabbing platform in digital marketing today.” But with so many brands competing for attention, how do you […]
- Real Estate Digital Marketing Strategies May 5, 2025The real estate industry is massive—over $3.69 trillion in the U.S. alone. But standing out in this competitive space takes more than just having a great listing. If you’re not using digital marketing to generate leads, drive traffic, and build relationships, you’re already behind. Want to get your properties in front of the right buyers? […]
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