Data & Analytics

Our team maps digital marketing analytics to your performance goals — providing you with transparency and clarity on which marketing activities are driving meaningful results.

31%

of US marketing execs think measurement is their biggest marketing challenge.

42%

of digital marketers think their organization’s CX lags their customers’ needs.

86%

of marketers report that data privacy changes have impacted their overall marketing strategy.

+$10bn

spend on marketing analytics and data infrastructure across US, UK and EU.

Our omnichannel data solutions.

Our experts take the time to understand your business goals, customer needs, and the data we have at our disposal. We then use those insights to inform our development of robust data-driven analyses and solutions.

Data Analytics & Insights

Gain a deeper understanding of your customers and marketing performance through forecasting, full-funnel exploration, and campaign impact analyses.

Dashboard Development

Our dashboards provide easy-to-read marketing performance visuals based on your preferred metrics hierarchy.

Conversion Rate Optimization

Increase conversion rates and decrease customer acquisition costs through improved testing programs.

User Experience

Improve the UX for websites and landing pages using a combination of design best practices, page engagement data, competitive analysis, and user testing.

Front End Development

Transform website design ideas into reality with seamless user experiences and innovative, data-driven web development solutions.

Ad Operations

Integrate new or existing marketing platforms. Create, implement, and QA site tags and data integrations to stay ahead of media landscape changes.

OUR APPROACH

Your go-to data analytics agency.

The digital marketing and measurement landscape is constantly evolving — and changes that come with it oftentimes trigger disruption. Today’s consumers are more concerned than ever about how companies are capturing and using their data, which is influencing data privacy regulations and changing what web browsers and phones allow.

Even if your brand only uses a few marketing channels, a multi-pronged marketing measurement solution is critical to stay nimble with the changing tides. Our DAI team creates tailor-made measurement solutions that incorporate the best digital marketing analytics techniques of today and tomorrow.

For example, we use a multi-touch attribution (MTA) model incorporating data-driven, view-through attribution for paid media. We also combine advanced research and future-proof solutions like marketing mix modeling (MMM) to support media planning, ensuring our strategy drives growth and ROI for your brand.

Advanced data & analytics services.

Brand growth requires focus, alignment, and a big emphasis on data.

Our data analytics services reflect the most comprehensive strategies available to digital marketers today. This enables our agency partners to achieve the most meaningful results through their hard-earned marketing efforts.

Measurement transformation.

Accelerate and transform how you assess marketing performance and optimize user experience (UX). With NP Digital, you can leverage the most up-to-date and powerful measurement techniques and digital marketing analytics technologies.

A marketing promise, fullfilled.

Our insights solutions target specific marketing use cases for growth, including SEO incrementality, full-funnel optimization, and target setting that help you maximize your investment in data and analytics.

WORK

Activate your marketing data.

We leverage data to better connect your brand to its customers across all digital touchpoints. Our Data & Analytics team partners closely with our Earned and Paid Media specialists to close the data loop, enabling a more strategic approach to optimization.

RECOGNITION

Winner, 2022 Best SEM Campaign.

“Closing our data gap has allowed us to truly optimize our paid media efforts, globally. The NPD team is a pleasure to work with and we’re looking forward to what the future holds.”

Page SandsVP of Digital Marketing, ConnectWise

LEARNING CENTER

Up your data & analytics game.

Do more with data and analytics than ever before. Our webinars provide in-depth analysis and recommendations, our shorts give you bite-sized insights on current data & analytics trends.

WEBINARS SHORTS

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