{"id":12802,"date":"2022-01-04T21:46:02","date_gmt":"2022-01-04T21:46:02","guid":{"rendered":"https:\/\/npdigital.com\/nl\/?post_type=portfolio&#038;p=12802"},"modified":"2023-10-26T00:39:38","modified_gmt":"2023-10-25T22:39:38","slug":"lantern-by-sofi","status":"publish","type":"portfolio","link":"https:\/\/npdigital.com\/nl\/blog\/work\/lantern-by-sofi\/","title":{"rendered":"Lantern by SoFi"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhi2ysr-ac8d77c5ff1bacd05073d615ccdbf17a\">\n.avia-section.av-kwhi2ysr-ac8d77c5ff1bacd05073d615ccdbf17a{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/08\/lanter-case-background.png);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-kwhi2ysr-ac8d77c5ff1bacd05073d615ccdbf17a .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kwhi2ysr-ac8d77c5ff1bacd05073d615ccdbf17a main_color avia-section-large avia-no-border-styling  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12802'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 sc-av_two_third av-equal-height-column-flextable'><div  class='flex_column av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5\">\n#top .av_textblock_section.av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5 .avia_textblock{\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"color: #ff5f29;\"><strong>LANTERN BY SOFI<\/strong><\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwzsv5nw-f2789d9de0ee89039c20af5d5b9cd999\">\n#top .av-rotator-container.av-kwzsv5nw-f2789d9de0ee89039c20af5d5b9cd999{\ntext-align:left;\ncolor:#ffffff;\n}\n#top #wrap_all .av-rotator-container.av-kwzsv5nw-f2789d9de0ee89039c20af5d5b9cd999 .av-rotator-container-inner{\nfont-size:4vw;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-rotator-container.av-kwzsv5nw-f2789d9de0ee89039c20af5d5b9cd999 .av-rotator-container-inner{\nfont-size:40px;\n}\n}\n<\/style>\n<div  class='av-rotator-container av-rotation-container-left av-kwzsv5nw-f2789d9de0ee89039c20af5d5b9cd999  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock ' data-interval='5' data-animation='1'><h1 class='av-rotator-container-inner'>How we increased organic search traffic by 561% for Lantern. <span class='av-rotator-text av-rotator-multiline-off'><\/span><\/h1><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5\">\n#top .av_textblock_section.av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5 .avia_textblock{\nfont-size:24px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>NP Digital closely partnered with the Lantern product and marketing teams to develop a holistic SEO strategy. Our efforts encompassed in-depth research, targeted content development, Digital PR, and the implementation of technical SEO best practices.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f\">\n#top .hr.hr-invisible.av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-ky2yh5we-837e04e5936f423e6d2475453694602c avia-buttonrow-left  avia-builder-el-6  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2ygphm-56215b0d0482a3c576c9dd24abb8eea5\">\n#top #wrap_all .avia-button.av-ky2ygphm-56215b0d0482a3c576c9dd24abb8eea5{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='https:\/\/vimeo.com\/855147779'  class='avia-button av-ky2ygphm-56215b0d0482a3c576c9dd24abb8eea5 avia-icon_select-no avia-size-large avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >Watch video<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2yh20m-e1bba7042f53e3805455685e7001ae49\">\n#top #wrap_all .avia-button.av-ky2yh20m-e1bba7042f53e3805455685e7001ae49{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#case-results'  class='avia-button av-ky2yh20m-e1bba7042f53e3805455685e7001ae49 avia-icon_select-no avia-size-large avia-color-grey'  ><span class='avia_iconbox_title' >See the solution<\/span><\/a>\n<\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-ah36h-99b3d945f7cb166a533d9d9d1fc2527d av_one_third  avia-builder-el-7  el_after_av_two_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-25pygx-6d57148defe071c6550d23e82a4e9fc4 entry-content-wrapper main_color av-flex-cells  avia-builder-el-8  el_after_av_section  el_before_av_section  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155\">\n.flex_cell.av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ff5e29;\n}\n<\/style>\n<div class='flex_cell av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155 av-gridrow-cell av_one_third no_margin  avia-builder-el-9  el_before_av_cell_one_third  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq3k3c-c580cb3c3108aae67989daa9aef56d73\">\n#top .avia-animated-number.av-kwkq3k3c-c580cb3c3108aae67989daa9aef56d73 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kwkq3k3c-c580cb3c3108aae67989daa9aef56d73 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq3k3c-c580cb3c3108aae67989daa9aef56d73 av-force-default-color avia_animate_when_visible  avia-builder-el-10  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"1\" data-start_from=\"0\">1<\/span><span class=\"avia-no-number\">,<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"164\" data-start_from=\"0\">164<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Increase in position 1-3 rankings on Google year-over-year (181 to 2,288).<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588\">\n.flex_cell.av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ef561a;\n}\n<\/style>\n<div class='flex_cell av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588 av-gridrow-cell av_one_third no_margin  avia-builder-el-11  el_after_av_cell_one_third  el_before_av_cell_one_third '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq5yiu-736c7433a585d3eb31f72204e2c5deef\">\n#top .avia-animated-number.av-kwkq5yiu-736c7433a585d3eb31f72204e2c5deef .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kwkq5yiu-736c7433a585d3eb31f72204e2c5deef .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq5yiu-736c7433a585d3eb31f72204e2c5deef av-force-default-color avia_animate_when_visible  avia-builder-el-12  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"561\" data-start_from=\"0\">561<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Increase in organic search traffic year-over-year.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kz1yro1c-3c660c0307d496f3a8b1bf9f9f3cd3a1\">\n.flex_cell.av-kz1yro1c-3c660c0307d496f3a8b1bf9f9f3cd3a1{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#d74912;\n}\n<\/style>\n<div class='flex_cell av-kz1yro1c-3c660c0307d496f3a8b1bf9f9f3cd3a1 av-gridrow-cell av_one_third no_margin  avia-builder-el-13  el_after_av_cell_one_third  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kz1yr7hv-a39ffb4dfe2e044a03d08660d86d6550\">\n#top .avia-animated-number.av-kz1yr7hv-a39ffb4dfe2e044a03d08660d86d6550 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kz1yr7hv-a39ffb4dfe2e044a03d08660d86d6550 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kz1yr7hv-a39ffb4dfe2e044a03d08660d86d6550 av-force-default-color avia_animate_when_visible  avia-builder-el-14  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"260\" data-start_from=\"0\">260<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Increase in \u201cSelect Offer\u201d conversions year-over-year.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n<div id='read-more'  class='avia-section av-ky2z002t-85fe0e9d68f196a9e742313300175b78 main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_layout_row  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12802'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyso3a5g-fbde3ef966ff4da47d20b8fdfae53979\">\n#top .hr.hr-invisible.av-kyso3a5g-fbde3ef966ff4da47d20b8fdfae53979{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kyso3a5g-fbde3ef966ff4da47d20b8fdfae53979 hr-invisible  avia-builder-el-16  el_before_av_two_fifth  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-dk9pd-1273901089343075b5e7b154fa0f861e sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-dk9pd-1273901089343075b5e7b154fa0f861e av_two_fifth  avia-builder-el-17  el_after_av_hr  el_before_av_three_fifth  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2z0yuj-76d40df96dd76a60b1ee7cf44b315677\">\n#top .av_textblock_section.av-ky2z0yuj-76d40df96dd76a60b1ee7cf44b315677 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2z0yuj-76d40df96dd76a60b1ee7cf44b315677 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE COMPANY<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-amzkx-d265132fc418902c798968f76451dae0\">\n#top .hr.av-amzkx-d265132fc418902c798968f76451dae0{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-amzkx-d265132fc418902c798968f76451dae0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-amzkx-d265132fc418902c798968f76451dae0 hr-custom  avia-builder-el-19  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ngf40-7cb4cd0cccbe71bcbfdbfa0f71b9f54c\">\n#top .av-special-heading.av-2ngf40-7cb4cd0cccbe71bcbfdbfa0f71b9f54c{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-2ngf40-7cb4cd0cccbe71bcbfdbfa0f71b9f54c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2ngf40-7cb4cd0cccbe71bcbfdbfa0f71b9f54c .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-2ngf40-7cb4cd0cccbe71bcbfdbfa0f71b9f54c .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2ngf40-7cb4cd0cccbe71bcbfdbfa0f71b9f54c .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2ngf40-7cb4cd0cccbe71bcbfdbfa0f71b9f54c .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2ngf40-7cb4cd0cccbe71bcbfdbfa0f71b9f54c av-special-heading-h2 blockquote modern-quote  avia-builder-el-20  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Lantern is a part of SoFi, but is its own brand. This provides abundant opportunities to <span class='special_amp'>\u201c<\/span>play<span class='special_amp'>\u201d<\/span> in new spaces. <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-7q18y9-011d47c5a348fb6bde737de38f6630c4 av_three_fifth  avia-builder-el-21  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0\">\n#top .hr.hr-invisible.av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0 hr-invisible  avia-builder-el-22  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22qbk9-98367f315af440d9d68fc656496f4bea\">\n#top .av_textblock_section.av-22qbk9-98367f315af440d9d68fc656496f4bea .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-22qbk9-98367f315af440d9d68fc656496f4bea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Lantern\u2019s Mission is to help people realize their dreams by providing the knowledge and tools they need to find and choose the best financial product for them. Lantern helps both small businesses and individuals find the right financing solutions. With one online application, potential borrowers can compare, and review product offers they are eligible for. Partnering with top lenders in the fintech space, Lantern provides a myriad of product offerings for personal loans, student loan refinance loans, credit cards, auto loan refinance loans, life insurance, small and medium business (SMB) loans, and mortgage loans.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='center-col'  class='avia-section av-5cstzl-f87e6ef03d0d43b56e7f0a9e55e882ec main_color avia-section-default avia-no-border-styling  avia-builder-el-24  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12802'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-g35xd-cec5e8f0d4cfa9dcd79b82c25b2f9db8 sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-g35xd-cec5e8f0d4cfa9dcd79b82c25b2f9db8 av_two_fifth  avia-builder-el-25  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysne3j6-1a5f072dc2fd5cdc22dd0d2ad7e5274d\">\n#top .av_textblock_section.av-kysne3j6-1a5f072dc2fd5cdc22dd0d2ad7e5274d .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-kysne3j6-1a5f072dc2fd5cdc22dd0d2ad7e5274d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE CHALLENGE<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3slxwx-9832ca8a76b6414a6bdab155e996591f\">\n#top .hr.av-3slxwx-9832ca8a76b6414a6bdab155e996591f{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-3slxwx-9832ca8a76b6414a6bdab155e996591f .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-3slxwx-9832ca8a76b6414a6bdab155e996591f hr-custom  avia-builder-el-27  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ly55l-999a2b22af9f7b191a4c51fb563d008d\">\n#top .av-special-heading.av-4ly55l-999a2b22af9f7b191a4c51fb563d008d{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-4ly55l-999a2b22af9f7b191a4c51fb563d008d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-4ly55l-999a2b22af9f7b191a4c51fb563d008d .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-4ly55l-999a2b22af9f7b191a4c51fb563d008d .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-4ly55l-999a2b22af9f7b191a4c51fb563d008d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-4ly55l-999a2b22af9f7b191a4c51fb563d008d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-4ly55l-999a2b22af9f7b191a4c51fb563d008d av-special-heading-h2 blockquote modern-quote  avia-builder-el-28  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >1 year after launch, LanternCredit.com had very little non-brand organic search visibility. <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-2uq5vl-ce01697472485aa348bc99c2cbbcc9bd av_three_fifth  avia-builder-el-29  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f\">\n#top .hr.hr-invisible.av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f hr-invisible  avia-builder-el-30  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2zgecs-ae116d0756a3769bb5c32f1793d6ea81\">\n#top .av_textblock_section.av-ky2zgecs-ae116d0756a3769bb5c32f1793d6ea81 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2zgecs-ae116d0756a3769bb5c32f1793d6ea81 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Lantern\u2019s top competitors (Nerdwallet, Bankrate, and Credit Karma) have aggressive content marketing strategies, robust backlink profiles, and were dominating the search engine result pages (SERPS). While Lantern had\u00a0some foundational content to leverage, the website simply did not have the content depth required to compete. The\u00a0Lantern category pages lacked the brand\u00a0authority and link equity required to gain organic search visibility for competitive, high-volume, non-branded search queries, and there was very little content supporting the less competitive, informational keyword sets. A more aggressive content marketing and SEO strategy was needed to compete and win in a heavily regulated, saturated industry with evolving opportunities and headwinds.<\/p>\n<p>The goals were simple: Increase organic search share of voice and start taking it away from top competitors. Increase organic traffic by 400% and rely less on paid search. Increase the number of completed Select Offers (conversions), improve overarching domain equity, and lay the foundation for future SEO success.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi66jnn-5f69f6a9c6c1c1c736546c3e322ddee1\">\n.avia-section.av-kwi66jnn-5f69f6a9c6c1c1c736546c3e322ddee1{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='case-results'  class='avia-section av-kwi66jnn-5f69f6a9c6c1c1c736546c3e322ddee1 main_color avia-section-large avia-no-border-styling  avia-builder-el-32  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12802'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1jjrt-4ee5d35be92384c84f1c6b164cc182b4 av_two_fifth  avia-builder-el-33  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439\">\n#top .av_textblock_section.av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE SOLUTION<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4x4x29-78e45473b4a21a705611ff9c3fb52836\">\n#top .hr.av-4x4x29-78e45473b4a21a705611ff9c3fb52836{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-4x4x29-78e45473b4a21a705611ff9c3fb52836 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-4x4x29-78e45473b4a21a705611ff9c3fb52836 hr-custom  avia-builder-el-35  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2rx661-22aada490416d17929ed3835484f95d5\">\n#top .av-special-heading.av-2rx661-22aada490416d17929ed3835484f95d5{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-2rx661-22aada490416d17929ed3835484f95d5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2rx661-22aada490416d17929ed3835484f95d5 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-2rx661-22aada490416d17929ed3835484f95d5 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2rx661-22aada490416d17929ed3835484f95d5 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2rx661-22aada490416d17929ed3835484f95d5 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2rx661-22aada490416d17929ed3835484f95d5 av-special-heading-h2 blockquote modern-quote  avia-builder-el-36  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >NP Digital closely partnered with the Lantern product and marketing teams to develop a holistic SEO strategy. <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-ai9m9-707cb4bd336f15117df3551d118bdeb0 av_three_fifth  avia-builder-el-37  el_after_av_two_fifth  el_before_av_two_fifth  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky302vry-ba2b8cc04fe5c2b59cc7a531156bfde9\">\n#top .av_textblock_section.av-ky302vry-ba2b8cc04fe5c2b59cc7a531156bfde9 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky302vry-ba2b8cc04fe5c2b59cc7a531156bfde9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Our efforts encompassed in-depth research, targeted content development, Digital PR, and the implementation of technical SEO best practices.<\/p>\n<p>In-depth research helped us to better understand user intent, competitiveness, and to identify and prioritize gaps in both content and organic search visibility. Access to Google paid search data was fundamental to our keyword selection and content production roadmap.\u00a0Given the lack of organic visibility, paid search had become the primary driver of new visitors. We scored non-brand keywords individually based on the number of impressions, their click-through rates, the average cost-per click, and most importantly the number of conversions each keyword delivered over a 30-day period.<\/p>\n<\/div><\/section><\/div><div class='flex_column_table av-1fuomua-e4587a4b4e3c92018f1339ef73ae030a sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-1fuomua-e4587a4b4e3c92018f1339ef73ae030a av_two_fifth  avia-builder-el-39  el_after_av_three_fifth  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12n5pz6-fc9523daea9d77a8eb667131c388be72\">\n#top .av_textblock_section.av-12n5pz6-fc9523daea9d77a8eb667131c388be72 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-12n5pz6-fc9523daea9d77a8eb667131c388be72 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Our strategy was to increase semantic relevance for high scoring, uber-competitive transactional \u201chead\u201d keywords. We would do this by building greater content depth via the less competitive informational \u201ctail\u201d queries. 6 content hubs were established and lived under a newly created \u201c\/learn\u201d folder, right off the LanternCredit.com root: Personal Loans, Small Business Loans, Student Loans, Credit Cards, Auto Loans, and Mortgages. These keywords had 3,000,000+ supporting keyword derivatives and search demand estimates of over 92,500,000\/month tied to them.<\/p>\n<p>On a weekly basis we developed and launched new content clusters for each of our 6 hubs (800+ content pieces): in-depth articles, guides, tools and calculators, how to\u2019s, what is and answers to frequently asked questions. This helped to expand our keyword universe and develop the critical E-A-T (Expertise, Authoritativeness, Trustworthiness) signals that both Google and potential customers are looking for. E-A-T is part of Google\u2019s Search Quality Evaluator Guidelines and an important component of its algorithm.<\/p>\n<p>As a relatively new domain, Lantern needed a robust digital PR strategy to help disseminate its story, promote the newly created content, and boost page and domain equity. We leveraged existing relationships with publishers and influencers in both the financial and investment space. Current and ongoing news events related to COVID\u2019s impact on small businesses along with multiple interest rate hikes by the Federal Reserve created tremendous digital PR and content placement opportunities. Rising search demand for loans that provide relief for small businesses helped us prioritize content creation. We capitalized on this opportunity by placing more than 500 pieces of high-quality content in publications such as The Business Journals, Time Magazine, LA Opinion, and Fox Business. Each outlined Lantern\u2019s differentiators, value proposition, features, and unique approach to lending. A robust internal linking strategy to the primary navigation and across newly developed content pieces helped to increase Googlebot crawl activity, indexation, semantic relevancy, and page authority for all 6 content hubs and their clusters.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1640bj6-f9be4b65aea71aa64654b1978a767f5b\">\n#top .hr.av-1640bj6-f9be4b65aea71aa64654b1978a767f5b{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-1640bj6-f9be4b65aea71aa64654b1978a767f5b .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-1640bj6-f9be4b65aea71aa64654b1978a767f5b hr-custom  avia-builder-el-41  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-liyrugnf-6cc39a7ed3eb66e5f09b28c8a83b8e56\">\n#top .av_textblock_section.av-liyrugnf-6cc39a7ed3eb66e5f09b28c8a83b8e56 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-liyrugnf-6cc39a7ed3eb66e5f09b28c8a83b8e56 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE RESULTS<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-liys10kl-2a983023b1b444b8d354df5c8e2f1030\">\n#top .hr.av-liys10kl-2a983023b1b444b8d354df5c8e2f1030{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-liys10kl-2a983023b1b444b8d354df5c8e2f1030 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-liys10kl-2a983023b1b444b8d354df5c8e2f1030 hr-custom  avia-builder-el-43  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-liyrxenb-61221dcba88774b81314640c4a193566\">\n#top .av-special-heading.av-liyrxenb-61221dcba88774b81314640c4a193566{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-liyrxenb-61221dcba88774b81314640c4a193566 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-liyrxenb-61221dcba88774b81314640c4a193566 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-liyrxenb-61221dcba88774b81314640c4a193566 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-liyrxenb-61221dcba88774b81314640c4a193566 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-liyrxenb-61221dcba88774b81314640c4a193566 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-liyrxenb-61221dcba88774b81314640c4a193566 av-special-heading-h2 blockquote modern-quote  avia-builder-el-44  el_after_av_hr  el_before_av_hr  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Increases in organic search share of voice, beating the competition.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kqhk5e-330ace7bec4dbcd3afdeb44caa4ab011\">\n#top .hr.av-kqhk5e-330ace7bec4dbcd3afdeb44caa4ab011{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-kqhk5e-330ace7bec4dbcd3afdeb44caa4ab011 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-kqhk5e-330ace7bec4dbcd3afdeb44caa4ab011 hr-custom  avia-builder-el-45  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-liyrz2c3-e06a88887b7eeb6a3e9fd6ae92bf3c5f\">\n#top .av_textblock_section.av-liyrz2c3-e06a88887b7eeb6a3e9fd6ae92bf3c5f .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-liyrz2c3-e06a88887b7eeb6a3e9fd6ae92bf3c5f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>+1,164% increase in position 1-3 rankings on Google year-over-year (181 to 2,288).<\/li>\n<li>+561% increase in organic search traffic year-over-year.<\/li>\n<li>+260% increase in \u201cSelect Offer\u201d conversions year-over-year.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jfmqua-7243d2534fda541a139dbc631b8b9af3 av_three_fifth  avia-builder-el-47  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7duzah5-f33b49c1bcf99711f1473d516f99d6cb\">\n.avia-image-container.av-l7duzah5-f33b49c1bcf99711f1473d516f99d6cb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l7duzah5-f33b49c1bcf99711f1473d516f99d6cb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l7duzah5-f33b49c1bcf99711f1473d516f99d6cb av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-center  avia-builder-el-48  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13114 avia-img-lazy-loading-not-13114 avia_image ' src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/lantern-learn-page.png\" alt='' title='lantern-learn-page'  height=\"3130\" width=\"1160\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/lantern-learn-page.png 1160w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/lantern-learn-page-111x300.png 111w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/lantern-learn-page-382x1030.png 382w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/lantern-learn-page-768x2072.png 768w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/lantern-learn-page-569x1536.png 569w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/lantern-learn-page-759x2048.png 759w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/lantern-learn-page-556x1500.png 556w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/lantern-learn-page-261x705.png 261w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2xyidk2-c965dd3b614b32d4284f85174774034b\">\n.avia-section.av-2xyidk2-c965dd3b614b32d4284f85174774034b{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-2xyidk2-c965dd3b614b32d4284f85174774034b alternate_color avia-section-large avia-no-border-styling  avia-builder-el-49  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12802'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-8ruqaq-d8c52ef80cdf90767f137ad98aa0c362 sc-av_one_fourth av-equal-height-column-flextable'><div  class='flex_column av-8ruqaq-d8c52ef80cdf90767f137ad98aa0c362 av_one_fourth  avia-builder-el-50  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wlsqn6-6a18e8b693428a6215a87f43e90fffa2\">\n.avia-image-container.av-1wlsqn6-6a18e8b693428a6215a87f43e90fffa2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1wlsqn6-6a18e8b693428a6215a87f43e90fffa2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1wlsqn6-6a18e8b693428a6215a87f43e90fffa2 av-styling- avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-51  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1296 avia-img-lazy-loading-not-1296 avia_image ' src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-Awards-OMMA-01-242x300.png\" alt='NP Digital - OMMA Awards' title='NP Digital - OMMA Awards'  height=\"300\" width=\"242\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-Awards-OMMA-01-242x300.png 242w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-Awards-OMMA-01.png 350w\" sizes=\"(max-width: 242px) 100vw, 242px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-1h3mv0i-81aa0f73ac38cf5f1be2233bd292605b av_three_fifth  avia-builder-el-52  el_after_av_one_fourth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13wadmq-8f78e42e9e6306e691e264fb6ca271b7\">\n#top .av_textblock_section.av-13wadmq-8f78e42e9e6306e691e264fb6ca271b7 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-13wadmq-8f78e42e9e6306e691e264fb6ca271b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #000;\"><strong> RECOGNITION<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nbym4i-e4e4c49b3283373cb41b63409565e8dd\">\n#top .hr.av-nbym4i-e4e4c49b3283373cb41b63409565e8dd{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-nbym4i-e4e4c49b3283373cb41b63409565e8dd .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-nbym4i-e4e4c49b3283373cb41b63409565e8dd hr-custom  avia-builder-el-54  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldtla28s-cf202cae12559c76c69e394a7f168b11\">\n#top .av-special-heading.av-ldtla28s-cf202cae12559c76c69e394a7f168b11{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:38px;\n}\nbody .av-special-heading.av-ldtla28s-cf202cae12559c76c69e394a7f168b11 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ldtla28s-cf202cae12559c76c69e394a7f168b11 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-ldtla28s-cf202cae12559c76c69e394a7f168b11 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ldtla28s-cf202cae12559c76c69e394a7f168b11 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ldtla28s-cf202cae12559c76c69e394a7f168b11 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ldtla28s-cf202cae12559c76c69e394a7f168b11 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ldtla28s-cf202cae12559c76c69e394a7f168b11 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-55  el_after_av_hr  el_before_av_testimonials  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Winner, 2022 Best SEO Campaign.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1\">\n#top .avia-testimonial-wrapper.av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1 .avia-testimonial-content{\ncolor:#ffffff;\n}\n#top .avia-testimonial-wrapper.av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1 .avia-testimonial-name{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1 .avia-testimonial-subtitle{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1 .avia-testimonial-link{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1 .avia-slideshow-controls{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-testimonial-wrapper av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1 avia-grid-testimonials avia-grid-1-testimonials avia_animate_when_almost_visible' >\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-oes2rm-4c14b8248aaed34ae2b24a81ce50d395 avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_full'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/08\/mike-ouyang.jpeg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/08\/mike-ouyang.jpeg 100w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/08\/mike-ouyang-80x80.jpeg 80w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/08\/mike-ouyang-36x36.jpeg 36w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/div><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p>&#8220;NPD has been a key partner to executing our performance marketing, pushing for product advancement and testing data-driven tactics to optimize our business. As we continue to advance our optimizations and data-driven integrated marketing solutions with NPD as a partner, we fully expect our marketing momentum to further accelerate.&#8221;<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Mike Ouyang<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >Director of Product Marketing, Lantern by SoFi<\/span><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrfg1-636ccd819dc013f1249bb5a6502aff25\">\n.avia-section.av-jrfg1-636ccd819dc013f1249bb5a6502aff25{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-jrfg1-636ccd819dc013f1249bb5a6502aff25 alternate_color avia-section-large avia-no-border-styling  avia-builder-el-57  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12802'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-b7115-236931ff95e59dccdbaaf8cb4c7f0913 av_three_fourth  avia-builder-el-58  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky30vxfu-693323300ccda84cc540be8efc2ba42f\">\n#top .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ky30vxfu-693323300ccda84cc540be8efc2ba42f av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-59  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >More success stories.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-73qcp-056bc292f9be1d585e8f05543085efc0\">\n#top .hr.av-73qcp-056bc292f9be1d585e8f05543085efc0{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-73qcp-056bc292f9be1d585e8f05543085efc0 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-73qcp-056bc292f9be1d585e8f05543085efc0 hr-custom  avia-builder-el-60  el_after_av_three_fourth  el_before_av_masonry_entries  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div id='av-masonry-1' class='av-masonry av-kwldlkem-6b8a80650788b14e405b7f05d5ecdc8d noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation- av-masonry-col-5 av-caption-on-hover av-caption-style- av-masonry-entries av-orientation-square ' data-post_id=\"12802\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image all_sort earned-media_sort  enterprise_sort '><\/div><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/verint\/\"  id='av-masonry-1-item-17294' data-av-masonry-item='17294' class='av-masonry-entry isotope-item post-17294 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"verint-preview\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/07\/verint-preview.jpg);\"  title=\"verint-preview\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Implementing SEO best practices during a migration boosts traffic 210%.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/cnn\/\"  id='av-masonry-1-item-15751' data-av-masonry-item='15751' class='av-masonry-entry isotope-item post-15751 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-earned-media portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"cnn-preview\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/cnn-preview-705x705.jpg);\"  title=\"cnn-preview\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How CNN Brasil reached 1 billion pageviews in 2022.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/ascent-funding\/\"  id='av-masonry-1-item-15224' data-av-masonry-item='15224' class='av-masonry-entry isotope-item post-15224 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"ascent-cover\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ascent-cover-705x705.jpg);\"  title=\"ascent-cover\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How a multichannel content campaign drove leads and increased awareness for Ascent.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/ncsa-college-recruiting\/\"  id='av-masonry-1-item-15210' data-av-masonry-item='15210' class='av-masonry-entry isotope-item post-15210 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"ncsa-cover\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ncsa-cover-705x705.jpg);\"  title=\"ncsa-cover\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Cross-functional content collaboration boosts traffic, improves user experience and increases leads for NCSA.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/connectwise\/\"  id='av-masonry-1-item-13112' data-av-masonry-item='13112' class='av-masonry-entry isotope-item post-13112 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-enterprise all_sort enterprise_sort  av-masonry-item-with-image' title=\"ConnectWise\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/connectwise-preview-705x705.jpg);\"   alt=\"ConnectWise\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How ConnectWise and NP Digital increased ROAS of paid search by 100%.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/lantern-by-sofi\/\"  id='av-masonry-1-item-12802' data-av-masonry-item='12802' class='av-masonry-entry isotope-item post-12802 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Lantern by SoFi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/08\/lantern-case-study-preview-705x705.jpg);\"   alt=\"Lantern by Sofi\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we increased organic search traffic by 561% for Lantern.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/tektronix\/\"  id='av-masonry-1-item-13126' data-av-masonry-item='13126' class='av-masonry-entry isotope-item post-13126 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-enterprise all_sort enterprise_sort  av-masonry-item-with-image' title=\"Tektronix\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/tek-preview-705x705.jpg);\"   alt=\"Tektronix\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we quantified conversions for Tek's global paid search program.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/sofi\/\"  id='av-masonry-1-item-705' data-av-masonry-item='705' class='av-masonry-entry isotope-item post-705 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"SoFi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-sofi-705x705.jpg);\"   alt=\"Sofi\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we achieved 509% organic growth for a new product.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/adobe\/\"  id='av-masonry-1-item-1326' data-av-masonry-item='1326' class='av-masonry-entry isotope-item post-1326 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Adobe\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-adobe-705x705.jpg);\"   alt=\"Adobe\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Search informed content launches new community.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/hickory-farms\/\"  id='av-masonry-1-item-1334' data-av-masonry-item='1334' class='av-masonry-entry isotope-item post-1334 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Hickory Farms\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-Farms-705x705.jpg);\"   alt=\"Hickory Farms\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Digital transformation for a historic brand.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>How we increased organic search traffic by 561% for Lantern. <\/p>\n","protected":false},"featured_media":12815,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[85,62],"class_list":["post-12802","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-earned-media","portfolio_entries-enterprise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lantern by SoFi: How we increased organic search traffic by 561% for Lantern.<\/title>\n<meta name=\"description\" content=\"NP Digital closely partnered with the Lantern product and marketing teams to develop a holistic SEO strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/npdigital.com\/blog\/work\/lantern-by-sofi\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" 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