{"id":13112,"date":"2022-01-04T20:17:04","date_gmt":"2022-01-04T20:17:04","guid":{"rendered":"https:\/\/npdigital.com\/nl\/?post_type=portfolio&#038;p=13112"},"modified":"2023-10-26T00:38:54","modified_gmt":"2023-10-25T22:38:54","slug":"connectwise","status":"publish","type":"portfolio","link":"https:\/\/npdigital.com\/nl\/blog\/work\/connectwise\/","title":{"rendered":"ConnectWise"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhi2ysr-3dc63c520b05b1d9a96a1155e0aa68fd\">\n.avia-section.av-kwhi2ysr-3dc63c520b05b1d9a96a1155e0aa68fd{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/connectwise-background.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-kwhi2ysr-3dc63c520b05b1d9a96a1155e0aa68fd .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kwhi2ysr-3dc63c520b05b1d9a96a1155e0aa68fd main_color avia-section-large avia-no-border-styling  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13112'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 sc-av_two_third av-equal-height-column-flextable'><div  class='flex_column av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5\">\n#top .av_textblock_section.av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5 .avia_textblock{\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"color: #ff5f29;\"><strong>CONNECTWISE<\/strong><\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwzsv5nw-f4c5b9057c8d1d4e7c5e04cf54be9700\">\n#top .av-rotator-container.av-kwzsv5nw-f4c5b9057c8d1d4e7c5e04cf54be9700{\ntext-align:left;\ncolor:#ffffff;\n}\n#top #wrap_all .av-rotator-container.av-kwzsv5nw-f4c5b9057c8d1d4e7c5e04cf54be9700 .av-rotator-container-inner{\nfont-size:4vw;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-rotator-container.av-kwzsv5nw-f4c5b9057c8d1d4e7c5e04cf54be9700 .av-rotator-container-inner{\nfont-size:40px;\n}\n}\n<\/style>\n<div  class='av-rotator-container av-rotation-container-left av-kwzsv5nw-f4c5b9057c8d1d4e7c5e04cf54be9700  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock ' data-interval='5' data-animation='1'><h1 class='av-rotator-container-inner'>How ConnectWise and NP Digital increased ROAS of paid search by 100%.<span class='av-rotator-text av-rotator-multiline-off'><\/span><\/h1><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5\">\n#top .av_textblock_section.av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5 .avia_textblock{\nfont-size:24px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>In late Q2, ConnectWise and NP Digital collaborated on a reforecasting exercise to better inform MQL target setting with search demand and historical data.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f\">\n#top .hr.hr-invisible.av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-ky2yh5we-837e04e5936f423e6d2475453694602c avia-buttonrow-left  avia-builder-el-6  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2ygphm-537911d682d90c82973e90d12a62eae3\">\n#top #wrap_all .avia-button.av-ky2ygphm-537911d682d90c82973e90d12a62eae3{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='https:\/\/vimeo.com\/747888973'  class='avia-button av-ky2ygphm-537911d682d90c82973e90d12a62eae3 avia-icon_select-no avia-size-large avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >Watch video<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2yh20m-e1bba7042f53e3805455685e7001ae49\">\n#top #wrap_all .avia-button.av-ky2yh20m-e1bba7042f53e3805455685e7001ae49{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#case-results'  class='avia-button av-ky2yh20m-e1bba7042f53e3805455685e7001ae49 avia-icon_select-no avia-size-large avia-color-grey'  ><span class='avia_iconbox_title' >See the solution<\/span><\/a>\n<\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-ah36h-99b3d945f7cb166a533d9d9d1fc2527d av_one_third  avia-builder-el-7  el_after_av_two_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-25pygx-6d57148defe071c6550d23e82a4e9fc4 entry-content-wrapper main_color av-flex-cells  avia-builder-el-8  el_after_av_section  el_before_av_section  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155\">\n.flex_cell.av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ff5e29;\n}\n<\/style>\n<div class='flex_cell av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155 av-gridrow-cell av_one_third no_margin  avia-builder-el-9  el_before_av_cell_one_third  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq3k3c-e4aa2831780dfe8f4477a9f25c88761f\">\n#top .avia-animated-number.av-kwkq3k3c-e4aa2831780dfe8f4477a9f25c88761f .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kwkq3k3c-e4aa2831780dfe8f4477a9f25c88761f .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq3k3c-e4aa2831780dfe8f4477a9f25c88761f av-force-default-color avia_animate_when_visible  avia-builder-el-10  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"166\" data-start_from=\"0\">166<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Increase in SQO conversion rate, triple digit increases across all regions.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588\">\n.flex_cell.av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ef561a;\n}\n<\/style>\n<div class='flex_cell av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588 av-gridrow-cell av_one_third no_margin  avia-builder-el-11  el_after_av_cell_one_third  el_before_av_cell_one_third '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq5yiu-f728c283d71da4f44a548f7160c82b91\">\n#top .avia-animated-number.av-kwkq5yiu-f728c283d71da4f44a548f7160c82b91 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kwkq5yiu-f728c283d71da4f44a548f7160c82b91 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq5yiu-f728c283d71da4f44a548f7160c82b91 av-force-default-color avia_animate_when_visible  avia-builder-el-12  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"100\" data-start_from=\"0\">100<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Increase in ROAS. Pipeline also increased +68%.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kz1yro1c-3c660c0307d496f3a8b1bf9f9f3cd3a1\">\n.flex_cell.av-kz1yro1c-3c660c0307d496f3a8b1bf9f9f3cd3a1{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#d74912;\n}\n<\/style>\n<div class='flex_cell av-kz1yro1c-3c660c0307d496f3a8b1bf9f9f3cd3a1 av-gridrow-cell av_one_third no_margin  avia-builder-el-13  el_after_av_cell_one_third  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kz1yr7hv-b77f82957bd15efa3258b7dea2c9c302\">\n#top .avia-animated-number.av-kz1yr7hv-b77f82957bd15efa3258b7dea2c9c302 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kz1yr7hv-b77f82957bd15efa3258b7dea2c9c302 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kz1yr7hv-b77f82957bd15efa3258b7dea2c9c302 av-force-default-color avia_animate_when_visible  avia-builder-el-14  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">-<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"25\" data-start_from=\"0\">25<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Decrease in the cost per SQO. Heavy budget on highest SQO driving campaigns maximized cost efficiency.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<div id='read-more'  class='avia-section av-ky2z002t-85fe0e9d68f196a9e742313300175b78 main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_layout_row  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13112'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyso3a5g-fbde3ef966ff4da47d20b8fdfae53979\">\n#top .hr.hr-invisible.av-kyso3a5g-fbde3ef966ff4da47d20b8fdfae53979{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kyso3a5g-fbde3ef966ff4da47d20b8fdfae53979 hr-invisible  avia-builder-el-16  el_before_av_two_fifth  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-dk9pd-1273901089343075b5e7b154fa0f861e sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-dk9pd-1273901089343075b5e7b154fa0f861e av_two_fifth  avia-builder-el-17  el_after_av_hr  el_before_av_three_fifth  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2z0yuj-76d40df96dd76a60b1ee7cf44b315677\">\n#top .av_textblock_section.av-ky2z0yuj-76d40df96dd76a60b1ee7cf44b315677 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2z0yuj-76d40df96dd76a60b1ee7cf44b315677 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE COMPANY<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-amzkx-d265132fc418902c798968f76451dae0\">\n#top .hr.av-amzkx-d265132fc418902c798968f76451dae0{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-amzkx-d265132fc418902c798968f76451dae0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-amzkx-d265132fc418902c798968f76451dae0 hr-custom  avia-builder-el-19  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ngf40-f320fbfe2a7563f84355d71eaf53c3ff\">\n#top .av-special-heading.av-2ngf40-f320fbfe2a7563f84355d71eaf53c3ff{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-2ngf40-f320fbfe2a7563f84355d71eaf53c3ff .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2ngf40-f320fbfe2a7563f84355d71eaf53c3ff .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-2ngf40-f320fbfe2a7563f84355d71eaf53c3ff .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2ngf40-f320fbfe2a7563f84355d71eaf53c3ff .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2ngf40-f320fbfe2a7563f84355d71eaf53c3ff .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2ngf40-f320fbfe2a7563f84355d71eaf53c3ff av-special-heading-h2 blockquote modern-quote  avia-builder-el-20  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >ConnectWise is the world\u2019s leading software technology company dedicated to ensuring the success of IT solution providers. <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-7q18y9-011d47c5a348fb6bde737de38f6630c4 av_three_fifth  avia-builder-el-21  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0\">\n#top .hr.hr-invisible.av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0 hr-invisible  avia-builder-el-22  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22qbk9-98367f315af440d9d68fc656496f4bea\">\n#top .av_textblock_section.av-22qbk9-98367f315af440d9d68fc656496f4bea .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-22qbk9-98367f315af440d9d68fc656496f4bea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>With multiple software and solution offerings across North America, EMEA, and APAC, more global IT services providers choose the ConnectWise platform over any other to deliver superior solutions for their end customers. \u000b\u000bConnectWise was recently recognized by Best PSA Vendor, Best RMM Vendor, and Best Quoting Vendor by ChannelPro, in addition to winning 2022 Fortress Cybersecurity Awards in the Leadership, Analytics, Endpoint Detection, Incident Response, and Network Security categories.\u000b\u000bConnectWise\u2019s growth and acquisition efforts are supported by over 100 campaigns across paid search, display, discovery, and performance max, with the objective of driving qualified leads (MQLs) and pipeline.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='center-col'  class='avia-section av-5cstzl-f87e6ef03d0d43b56e7f0a9e55e882ec main_color avia-section-default avia-no-border-styling  avia-builder-el-24  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13112'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-g35xd-cec5e8f0d4cfa9dcd79b82c25b2f9db8 sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-g35xd-cec5e8f0d4cfa9dcd79b82c25b2f9db8 av_two_fifth  avia-builder-el-25  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysne3j6-1a5f072dc2fd5cdc22dd0d2ad7e5274d\">\n#top .av_textblock_section.av-kysne3j6-1a5f072dc2fd5cdc22dd0d2ad7e5274d .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-kysne3j6-1a5f072dc2fd5cdc22dd0d2ad7e5274d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE CHALLENGE<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3slxwx-9832ca8a76b6414a6bdab155e996591f\">\n#top .hr.av-3slxwx-9832ca8a76b6414a6bdab155e996591f{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-3slxwx-9832ca8a76b6414a6bdab155e996591f .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-3slxwx-9832ca8a76b6414a6bdab155e996591f hr-custom  avia-builder-el-27  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ly55l-c714b5f94fc5d29e47a7c40210f23a22\">\n#top .av-special-heading.av-4ly55l-c714b5f94fc5d29e47a7c40210f23a22{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-4ly55l-c714b5f94fc5d29e47a7c40210f23a22 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-4ly55l-c714b5f94fc5d29e47a7c40210f23a22 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-4ly55l-c714b5f94fc5d29e47a7c40210f23a22 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-4ly55l-c714b5f94fc5d29e47a7c40210f23a22 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-4ly55l-c714b5f94fc5d29e47a7c40210f23a22 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-4ly55l-c714b5f94fc5d29e47a7c40210f23a22 av-special-heading-h2 blockquote modern-quote  avia-builder-el-28  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Paid search campaign performance was historically measured by MQL volume and blended Cost per Lead across 7 products and 3 regions. <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-2uq5vl-ce01697472485aa348bc99c2cbbcc9bd av_three_fifth  avia-builder-el-29  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f\">\n#top .hr.hr-invisible.av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f hr-invisible  avia-builder-el-30  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2zgecs-ae116d0756a3769bb5c32f1793d6ea81\">\n#top .av_textblock_section.av-ky2zgecs-ae116d0756a3769bb5c32f1793d6ea81 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2zgecs-ae116d0756a3769bb5c32f1793d6ea81 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Quarterly targets were established based on Sales Quotas, agnostic to product-level or regional nuances in performance (which varies greatly region to region based on size of the TAM). Furthermore, volume based MQL targets were not validated by search demand, which made aggressive growth targets unachievable at current performance levels and efficiency. In late Q2, ConnectWise and NP Digital collaborated on a reforecasting exercise to better inform MQL target setting with search demand and historical data. The result of this analysis initiated a shift in focus from quality to quantity, balancing the need for MQL volume with the need to improve SQL and SQO conversion rates to drive more pipeline from our MQLs. ConnectWise &amp; NPD agreed to make a massive shift in optimization strategy, prioritizing campaigns with high SQO conversion rates over those with high MQL volume and low CPLs.<\/p>\n<p>Prior to this point, pipeline impact had historically been measured by channel but not mapped back to specific campaigns. This crucial data gap meant all campaigns were treated the same, despite some contributing higher quality leads and more pipeline impact in the mid-bottom funnel. But the larger task of integrating Offline Conversion was resource-intensive and expected to take several more months until ConnectWise\u2019s CRM data was fully integrated in platform.<\/p>\n<p>In lieu of this automation, NP Digital agreed to take on the manual task of mapping front-end Paid Search performance and spend to MQL, SQL, SQO, and Pipeline contribution for hundreds of campaigns.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi66jnn-5f69f6a9c6c1c1c736546c3e322ddee1\">\n.avia-section.av-kwi66jnn-5f69f6a9c6c1c1c736546c3e322ddee1{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='case-results'  class='avia-section av-kwi66jnn-5f69f6a9c6c1c1c736546c3e322ddee1 main_color avia-section-large avia-no-border-styling  avia-builder-el-32  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13112'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1jjrt-4ee5d35be92384c84f1c6b164cc182b4 av_two_fifth  avia-builder-el-33  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439\">\n#top .av_textblock_section.av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE SOLUTION<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4x4x29-78e45473b4a21a705611ff9c3fb52836\">\n#top .hr.av-4x4x29-78e45473b4a21a705611ff9c3fb52836{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-4x4x29-78e45473b4a21a705611ff9c3fb52836 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-4x4x29-78e45473b4a21a705611ff9c3fb52836 hr-custom  avia-builder-el-35  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2rx661-51aeb62323510c27c23cfb7f27e8e91b\">\n#top .av-special-heading.av-2rx661-51aeb62323510c27c23cfb7f27e8e91b{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-2rx661-51aeb62323510c27c23cfb7f27e8e91b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2rx661-51aeb62323510c27c23cfb7f27e8e91b .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-2rx661-51aeb62323510c27c23cfb7f27e8e91b .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2rx661-51aeb62323510c27c23cfb7f27e8e91b .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2rx661-51aeb62323510c27c23cfb7f27e8e91b .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2rx661-51aeb62323510c27c23cfb7f27e8e91b av-special-heading-h2 blockquote modern-quote  avia-builder-el-36  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >NPD worked with the internal ConnectWise Data and Marketing Ops teams to export reports from their internal Power BI platform that contained specific campaign identifiers. <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-ai9m9-707cb4bd336f15117df3551d118bdeb0 av_three_fifth  avia-builder-el-37  el_after_av_two_fifth  el_before_av_one_half  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky302vry-ba2b8cc04fe5c2b59cc7a531156bfde9\">\n#top .av_textblock_section.av-ky302vry-ba2b8cc04fe5c2b59cc7a531156bfde9 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky302vry-ba2b8cc04fe5c2b59cc7a531156bfde9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Identifiers that included campaign codes, product purchased, and region performance. These would allow us to map back investment by campaign at a granular level, including brand\/nonbrand, campaign type, product, and region. Ultimately, this closed-loop reporting allowed NP Digital to map back historical investment by campaign to mid-funnel KPIs and direct-sourced pipeline.<\/p>\n<p>This missing data connection enabled NPD to differentiate campaigns that were previously thought to be supporting MQL volume at target CPLs from those campaigns that were actually converting into SQOs and pipeline. It was also the first time ConnectWise had gleamed insights into the efficiency of their investment via Return on Ad Spend (ROAS), since efficiency was previously reported at the top-of-the-funnel by CPL and CPMQL.<\/p>\n<p>Not only did this analysis enable a more strategic approach to optimization, it also allowed NPD to cut costs by reallocating funds from high-volume, low-quality lead sources into lead sources proven to convert more efficiently into SQOs. In total, NPD\u2019s analysis identified over $180,000 in savings per month that was reinvested into our highest SQO-producing campaigns\/products:<\/p>\n<ul>\n<li><strong>North America:<\/strong> Paused 6 campaigns, reallocating a savings of $151,798\/mo. into top performing Automate, Manage and Fortify campaigns.<\/li>\n<li><strong>EMEA:<\/strong> Paused 7 campaigns, reallocating a savings of $19,875\/mo. into top performing Automate, Manage, and Sell campaigns.<\/li>\n<li><strong>ANZ:<\/strong> Paused 4 campaigns, reallocating a savings of $11,180\/mo. into top performing Automate and Recover campaigns.<\/li>\n<\/ul>\n<\/div><\/section><\/div><div class='flex_column_table av-1fuomua-e4587a4b4e3c92018f1339ef73ae030a sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-1fuomua-e4587a4b4e3c92018f1339ef73ae030a av_one_half  avia-builder-el-39  el_after_av_three_fifth  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgyh4ppj-1245d472295e90b9186edf2e836a79d9\">\n#top .av_textblock_section.av-lgyh4ppj-1245d472295e90b9186edf2e836a79d9 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-lgyh4ppj-1245d472295e90b9186edf2e836a79d9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE RESULTS<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgyh5bjb-7aae32280bee01399dd6b12a20d2a29a\">\n#top .hr.av-lgyh5bjb-7aae32280bee01399dd6b12a20d2a29a{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-lgyh5bjb-7aae32280bee01399dd6b12a20d2a29a .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lgyh5bjb-7aae32280bee01399dd6b12a20d2a29a hr-custom  avia-builder-el-41  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgyhaaqb-6c50d54f90732096e78b9cacb39ec133\">\n#top .av-special-heading.av-lgyhaaqb-6c50d54f90732096e78b9cacb39ec133{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-lgyhaaqb-6c50d54f90732096e78b9cacb39ec133 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lgyhaaqb-6c50d54f90732096e78b9cacb39ec133 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-lgyhaaqb-6c50d54f90732096e78b9cacb39ec133 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lgyhaaqb-6c50d54f90732096e78b9cacb39ec133 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lgyhaaqb-6c50d54f90732096e78b9cacb39ec133 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lgyhaaqb-6c50d54f90732096e78b9cacb39ec133 av-special-heading-h2 blockquote modern-quote  avia-builder-el-42  el_after_av_hr  el_before_av_hr  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >This analysis informed a shift in optimization strategy that helped NP Digital deliver the strongest Paid Search pipeline contribution in the last 12-months.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgyhcjfd-23a80e4a64894bd10db822455a9acc82\">\n#top .hr.av-lgyhcjfd-23a80e4a64894bd10db822455a9acc82{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-lgyhcjfd-23a80e4a64894bd10db822455a9acc82 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lgyhcjfd-23a80e4a64894bd10db822455a9acc82 hr-custom  avia-builder-el-43  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12n5pz6-fc9523daea9d77a8eb667131c388be72\">\n#top .av_textblock_section.av-12n5pz6-fc9523daea9d77a8eb667131c388be72 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-12n5pz6-fc9523daea9d77a8eb667131c388be72 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Following initial implementation in June 2022, account-wide SQO conversion rates saw triple-digit improvements, while global ROAS increased 20%.<\/p>\n<ul>\n<li>+166% increase in SQO conversion rate, triple digit increases across all regions.<\/li>\n<li>+100% increase in ROAS. Pipeline also increased +68%.<\/li>\n<li>-25% decrease in the cost per SQO. Heavy budget on highest SQO driving campaigns maximized cost efficiency.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgyh5n8q-3288154c6877036aa2686599b876d565\">\n#top .hr.hr-invisible.av-lgyh5n8q-3288154c6877036aa2686599b876d565{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-lgyh5n8q-3288154c6877036aa2686599b876d565 hr-invisible  avia-builder-el-45  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgyh52zm-cfb90b5d5bcfca919b1cfaacfb2bb13d\">\n#top .av_textblock_section.av-lgyh52zm-cfb90b5d5bcfca919b1cfaacfb2bb13d .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-lgyh52zm-cfb90b5d5bcfca919b1cfaacfb2bb13d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>ADDED VALUE<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgyhd2ep-7b4252d7ce65477772bbfe574afa1038\">\n#top .hr.av-lgyhd2ep-7b4252d7ce65477772bbfe574afa1038{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-lgyhd2ep-7b4252d7ce65477772bbfe574afa1038 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lgyhd2ep-7b4252d7ce65477772bbfe574afa1038 hr-custom  avia-builder-el-47  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgyh6zet-0ede5f966f6385aa948e8905707c19fc\">\n#top .av_textblock_section.av-lgyh6zet-0ede5f966f6385aa948e8905707c19fc .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-lgyh6zet-0ede5f966f6385aa948e8905707c19fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In addition to increasing pipeline impact and efficiency, these findings earned the team executive buy-in for a more flexible approach to managing campaigns across different products and tactics.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jfmqua-7243d2534fda541a139dbc631b8b9af3 av_one_half  avia-builder-el-49  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7duzah5-8d1b0829f9caea9adaee390db8de12b6\">\n.avia-image-container.av-l7duzah5-8d1b0829f9caea9adaee390db8de12b6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l7duzah5-8d1b0829f9caea9adaee390db8de12b6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l7duzah5-8d1b0829f9caea9adaee390db8de12b6 av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-center  avia-builder-el-50  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13116 avia-img-lazy-loading-not-13116 avia_image ' src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/connectwise-charts.png\" alt='' title='connectwise-charts'  height=\"1826\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/connectwise-charts.png 1200w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/connectwise-charts-197x300.png 197w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/connectwise-charts-677x1030.png 677w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/connectwise-charts-768x1169.png 768w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/connectwise-charts-1009x1536.png 1009w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/connectwise-charts-986x1500.png 986w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/connectwise-charts-463x705.png 463w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34rqtvc-9ef74293026aa54fe7b4d26ae1e265c9\">\n.avia-section.av-34rqtvc-9ef74293026aa54fe7b4d26ae1e265c9{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-34rqtvc-9ef74293026aa54fe7b4d26ae1e265c9 alternate_color avia-section-large avia-no-border-styling  avia-builder-el-51  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13112'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-2d0rly0-7d820d2668d79bf82c46ff325c504aa0 sc-av_one_fourth av-equal-height-column-flextable'><div  class='flex_column av-2d0rly0-7d820d2668d79bf82c46ff325c504aa0 av_one_fourth  avia-builder-el-52  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29q628o-0c6e9323509aaa2682ccefef931dd64b\">\n.avia-image-container.av-29q628o-0c6e9323509aaa2682ccefef931dd64b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-29q628o-0c6e9323509aaa2682ccefef931dd64b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-29q628o-0c6e9323509aaa2682ccefef931dd64b av-styling- avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-53  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1296 avia-img-lazy-loading-not-1296 avia_image ' src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-Awards-OMMA-01-242x300.png\" alt='NP Digital - OMMA Awards' title='NP Digital - OMMA Awards'  height=\"300\" width=\"242\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-Awards-OMMA-01-242x300.png 242w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-Awards-OMMA-01.png 350w\" sizes=\"(max-width: 242px) 100vw, 242px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-1sh2nyw-46a70cf7b1f7f09dde02dc79709e45cd av_three_fifth  avia-builder-el-54  el_after_av_one_fourth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ct3mg-ce369066cc2228b7077289879d225848\">\n#top .av_textblock_section.av-ct3mg-ce369066cc2228b7077289879d225848 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ct3mg-ce369066cc2228b7077289879d225848 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #000;\"><strong> RECOGNITION<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-375iig-9250eec21b788fd6a3ac12be57943fd7\">\n#top .hr.hr-invisible.av-375iig-9250eec21b788fd6a3ac12be57943fd7{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-375iig-9250eec21b788fd6a3ac12be57943fd7 hr-invisible  avia-builder-el-56  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldtl5et0-4b98ceceb1c48ecc8a8842d2f3445e70\">\n#top .av-special-heading.av-ldtl5et0-4b98ceceb1c48ecc8a8842d2f3445e70{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:38px;\n}\nbody .av-special-heading.av-ldtl5et0-4b98ceceb1c48ecc8a8842d2f3445e70 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ldtl5et0-4b98ceceb1c48ecc8a8842d2f3445e70 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-ldtl5et0-4b98ceceb1c48ecc8a8842d2f3445e70 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ldtl5et0-4b98ceceb1c48ecc8a8842d2f3445e70 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ldtl5et0-4b98ceceb1c48ecc8a8842d2f3445e70 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ldtl5et0-4b98ceceb1c48ecc8a8842d2f3445e70 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ldtl5et0-4b98ceceb1c48ecc8a8842d2f3445e70 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-57  el_after_av_hr  el_before_av_testimonials  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Winner, 2022 Best SEM Campaign.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1\">\n#top .avia-testimonial-wrapper.av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1 .avia-testimonial-content{\ncolor:#ffffff;\n}\n#top .avia-testimonial-wrapper.av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1 .avia-testimonial-name{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1 .avia-testimonial-subtitle{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1 .avia-testimonial-link{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1 .avia-slideshow-controls{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-testimonial-wrapper av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1 avia-grid-testimonials avia-grid-1-testimonials avia_animate_when_almost_visible' >\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-oes2rm-6ff9c87d42b8369fae02c277dd187e0c avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_full'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/page-sands-180x180.jpg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/page-sands-180x180.jpg 180w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/page-sands-80x80.jpg 80w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/page-sands-36x36.jpg 36w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/page-sands.jpg 225w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p>\u201cClosing our data gap has allowed us to truly optimize our paid media efforts, globally. The NPD team is a pleasure to work with and we\u2019re looking forward to what the future holds.\u201d<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Page Sands<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >VP of Digital Marketing, ConnectWise<\/span><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrfg1-636ccd819dc013f1249bb5a6502aff25\">\n.avia-section.av-jrfg1-636ccd819dc013f1249bb5a6502aff25{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-jrfg1-636ccd819dc013f1249bb5a6502aff25 alternate_color avia-section-large avia-no-border-styling  avia-builder-el-59  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13112'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-b7115-236931ff95e59dccdbaaf8cb4c7f0913 av_three_fourth  avia-builder-el-60  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky30vxfu-693323300ccda84cc540be8efc2ba42f\">\n#top .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ky30vxfu-693323300ccda84cc540be8efc2ba42f av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-61  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >More success stories.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-73qcp-056bc292f9be1d585e8f05543085efc0\">\n#top .hr.av-73qcp-056bc292f9be1d585e8f05543085efc0{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-73qcp-056bc292f9be1d585e8f05543085efc0 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-73qcp-056bc292f9be1d585e8f05543085efc0 hr-custom  avia-builder-el-62  el_after_av_three_fourth  el_before_av_masonry_entries  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div id='av-masonry-1' class='av-masonry av-kwldlkem-6b8a80650788b14e405b7f05d5ecdc8d noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation- av-masonry-col-5 av-caption-on-hover av-caption-style- av-masonry-entries av-orientation-square ' data-post_id=\"13112\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image all_sort earned-media_sort  enterprise_sort '><\/div><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/verint\/\"  id='av-masonry-1-item-17294' data-av-masonry-item='17294' class='av-masonry-entry isotope-item post-17294 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"verint-preview\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/07\/verint-preview.jpg);\"  title=\"verint-preview\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Implementing SEO best practices during a migration boosts traffic 210%.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/cnn\/\"  id='av-masonry-1-item-15751' data-av-masonry-item='15751' class='av-masonry-entry isotope-item post-15751 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-earned-media portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"cnn-preview\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/cnn-preview-705x705.jpg);\"  title=\"cnn-preview\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How CNN Brasil reached 1 billion pageviews in 2022.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/ascent-funding\/\"  id='av-masonry-1-item-15224' data-av-masonry-item='15224' class='av-masonry-entry isotope-item post-15224 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"ascent-cover\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ascent-cover-705x705.jpg);\"  title=\"ascent-cover\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How a multichannel content campaign drove leads and increased awareness for Ascent.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/ncsa-college-recruiting\/\"  id='av-masonry-1-item-15210' data-av-masonry-item='15210' class='av-masonry-entry isotope-item post-15210 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"ncsa-cover\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ncsa-cover-705x705.jpg);\"  title=\"ncsa-cover\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Cross-functional content collaboration boosts traffic, improves user experience and increases leads for NCSA.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/connectwise\/\"  id='av-masonry-1-item-13112' data-av-masonry-item='13112' class='av-masonry-entry isotope-item post-13112 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-enterprise all_sort enterprise_sort  av-masonry-item-with-image' title=\"ConnectWise\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/connectwise-preview-705x705.jpg);\"   alt=\"ConnectWise\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How ConnectWise and NP Digital increased ROAS of paid search by 100%.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/lantern-by-sofi\/\"  id='av-masonry-1-item-12802' data-av-masonry-item='12802' class='av-masonry-entry isotope-item post-12802 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Lantern by SoFi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/08\/lantern-case-study-preview-705x705.jpg);\"   alt=\"Lantern by Sofi\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we increased organic search traffic by 561% for Lantern.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/tektronix\/\"  id='av-masonry-1-item-13126' data-av-masonry-item='13126' class='av-masonry-entry isotope-item post-13126 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-enterprise all_sort enterprise_sort  av-masonry-item-with-image' title=\"Tektronix\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/tek-preview-705x705.jpg);\"   alt=\"Tektronix\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we quantified conversions for Tek's global paid search program.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/sofi\/\"  id='av-masonry-1-item-705' data-av-masonry-item='705' class='av-masonry-entry isotope-item post-705 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"SoFi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-sofi-705x705.jpg);\"   alt=\"Sofi\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we achieved 509% organic growth for a new product.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/adobe\/\"  id='av-masonry-1-item-1326' data-av-masonry-item='1326' class='av-masonry-entry isotope-item post-1326 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Adobe\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-adobe-705x705.jpg);\"   alt=\"Adobe\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Search informed content launches new community.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/hickory-farms\/\"  id='av-masonry-1-item-1334' data-av-masonry-item='1334' class='av-masonry-entry isotope-item post-1334 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Hickory Farms\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-Farms-705x705.jpg);\"   alt=\"Hickory Farms\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Digital transformation for a historic brand.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>How ConnectWise and NP Digital increased ROAS of paid search by 100%.<\/p>\n","protected":false},"featured_media":13119,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[62],"class_list":["post-13112","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-enterprise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ConnectWise: How ConnectWise and NP Digital increased ROAS of paid search by 100%.<\/title>\n<meta name=\"description\" content=\"ConnectWise and NP Digital collaborated on a reforecasting exercise to better inform MQL target setting with search demand and historical data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/npdigital.com\/blog\/work\/connectwise\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta 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