{"id":13126,"date":"2022-01-05T01:46:28","date_gmt":"2022-01-05T01:46:28","guid":{"rendered":"https:\/\/npdigital.com\/nl\/?post_type=portfolio&#038;p=13126"},"modified":"2023-10-26T00:40:16","modified_gmt":"2023-10-25T22:40:16","slug":"tektronix","status":"publish","type":"portfolio","link":"https:\/\/npdigital.com\/nl\/blog\/work\/tektronix\/","title":{"rendered":"Tektronix"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhi2ysr-e307a3ebb09a4b7be47171a9881f030d\">\n.avia-section.av-kwhi2ysr-e307a3ebb09a4b7be47171a9881f030d{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/tek-background.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-kwhi2ysr-e307a3ebb09a4b7be47171a9881f030d .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kwhi2ysr-e307a3ebb09a4b7be47171a9881f030d main_color avia-section-large avia-no-border-styling  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13126'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 sc-av_two_third av-equal-height-column-flextable'><div  class='flex_column av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5\">\n#top .av_textblock_section.av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5 .avia_textblock{\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"color: #ff5f29;\"><strong>TEKTRONIX<\/strong><\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwzsv5nw-92723b714775f4905c062a6879634dc6\">\n#top .av-rotator-container.av-kwzsv5nw-92723b714775f4905c062a6879634dc6{\ntext-align:left;\ncolor:#ffffff;\n}\n#top #wrap_all .av-rotator-container.av-kwzsv5nw-92723b714775f4905c062a6879634dc6 .av-rotator-container-inner{\nfont-size:4vw;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-rotator-container.av-kwzsv5nw-92723b714775f4905c062a6879634dc6 .av-rotator-container-inner{\nfont-size:40px;\n}\n}\n<\/style>\n<div  class='av-rotator-container av-rotation-container-left av-kwzsv5nw-92723b714775f4905c062a6879634dc6  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock ' data-interval='5' data-animation='1'><h1 class='av-rotator-container-inner'>Dynamic conversion value integration in paid search.<span class='av-rotator-text av-rotator-multiline-off'><\/span><\/h1><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5\">\n#top .av_textblock_section.av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5 .avia_textblock{\nfont-size:24px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Tektronix was previously optimizing to Target CPA, which did not prioritize the importance between different conversion actions and product value.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f\">\n#top .hr.hr-invisible.av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-ky2yh5we-837e04e5936f423e6d2475453694602c avia-buttonrow-left  avia-builder-el-6  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2ygphm-26358c18b5acb972a6c99cf208b261b6\">\n#top #wrap_all .avia-button.av-ky2ygphm-26358c18b5acb972a6c99cf208b261b6{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#read-more'  class='avia-button av-ky2ygphm-26358c18b5acb972a6c99cf208b261b6 avia-icon_select-no avia-size-large avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >Read more<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2yh20m-e1bba7042f53e3805455685e7001ae49\">\n#top #wrap_all .avia-button.av-ky2yh20m-e1bba7042f53e3805455685e7001ae49{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#case-results'  class='avia-button av-ky2yh20m-e1bba7042f53e3805455685e7001ae49 avia-icon_select-no avia-size-large avia-color-grey'  ><span class='avia_iconbox_title' >See the solution<\/span><\/a>\n<\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-ah36h-99b3d945f7cb166a533d9d9d1fc2527d av_one_third  avia-builder-el-7  el_after_av_two_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-25pygx-6d57148defe071c6550d23e82a4e9fc4 entry-content-wrapper main_color av-flex-cells  avia-builder-el-8  el_after_av_section  el_before_av_section  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155\">\n.flex_cell.av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ff5e29;\n}\n<\/style>\n<div class='flex_cell av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155 av-gridrow-cell av_one_third no_margin  avia-builder-el-9  el_before_av_cell_one_third  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq3k3c-06cfab1acf26c940743b29cbafe14991\">\n#top .avia-animated-number.av-kwkq3k3c-06cfab1acf26c940743b29cbafe14991 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kwkq3k3c-06cfab1acf26c940743b29cbafe14991 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq3k3c-06cfab1acf26c940743b29cbafe14991 av-force-default-color avia_animate_when_visible  avia-builder-el-10  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"82\" data-start_from=\"0\">82<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Increase in closed sales delivered by paid search. $48,287,152 vs. $26,530,460 YoY for the same period.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588\">\n.flex_cell.av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ef561a;\n}\n<\/style>\n<div class='flex_cell av-kysnlewg-ddcea20dfbbf04f4d81aa3774b8d7588 av-gridrow-cell av_one_third no_margin  avia-builder-el-11  el_after_av_cell_one_third  el_before_av_cell_one_third '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq5yiu-7372fc6a5dfed648add3dd4fdd28f679\">\n#top .avia-animated-number.av-kwkq5yiu-7372fc6a5dfed648add3dd4fdd28f679 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kwkq5yiu-7372fc6a5dfed648add3dd4fdd28f679 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq5yiu-7372fc6a5dfed648add3dd4fdd28f679 av-force-default-color avia_animate_when_visible  avia-builder-el-12  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"48\" data-start_from=\"0\">48<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Increase in the number of conversions coming from the paid search<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kz1yro1c-3c660c0307d496f3a8b1bf9f9f3cd3a1\">\n.flex_cell.av-kz1yro1c-3c660c0307d496f3a8b1bf9f9f3cd3a1{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#d74912;\n}\n<\/style>\n<div class='flex_cell av-kz1yro1c-3c660c0307d496f3a8b1bf9f9f3cd3a1 av-gridrow-cell av_one_third no_margin  avia-builder-el-13  el_after_av_cell_one_third  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kz1yr7hv-b7700092f7a0aa0c09bebf9bff2f3cf7\">\n#top .avia-animated-number.av-kz1yr7hv-b7700092f7a0aa0c09bebf9bff2f3cf7 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kz1yr7hv-b7700092f7a0aa0c09bebf9bff2f3cf7 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kz1yr7hv-b7700092f7a0aa0c09bebf9bff2f3cf7 av-force-default-color avia_animate_when_visible  avia-builder-el-14  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">-<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"34\" data-start_from=\"0\">34<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Decrease in the cost per application. Conversions were driven at a more efficient rate, dropping from $153 to $101.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<div id='read-more'  class='avia-section av-ky2z002t-85fe0e9d68f196a9e742313300175b78 main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_layout_row  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13126'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyso3a5g-fbde3ef966ff4da47d20b8fdfae53979\">\n#top .hr.hr-invisible.av-kyso3a5g-fbde3ef966ff4da47d20b8fdfae53979{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kyso3a5g-fbde3ef966ff4da47d20b8fdfae53979 hr-invisible  avia-builder-el-16  el_before_av_two_fifth  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-dk9pd-1273901089343075b5e7b154fa0f861e sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-dk9pd-1273901089343075b5e7b154fa0f861e av_two_fifth  avia-builder-el-17  el_after_av_hr  el_before_av_three_fifth  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2z0yuj-76d40df96dd76a60b1ee7cf44b315677\">\n#top .av_textblock_section.av-ky2z0yuj-76d40df96dd76a60b1ee7cf44b315677 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2z0yuj-76d40df96dd76a60b1ee7cf44b315677 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE COMPANY<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-amzkx-d265132fc418902c798968f76451dae0\">\n#top .hr.av-amzkx-d265132fc418902c798968f76451dae0{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-amzkx-d265132fc418902c798968f76451dae0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-amzkx-d265132fc418902c798968f76451dae0 hr-custom  avia-builder-el-19  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ngf40-a71542805a6184f455c39786311faa10\">\n#top .av-special-heading.av-2ngf40-a71542805a6184f455c39786311faa10{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-2ngf40-a71542805a6184f455c39786311faa10 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2ngf40-a71542805a6184f455c39786311faa10 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-2ngf40-a71542805a6184f455c39786311faa10 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2ngf40-a71542805a6184f455c39786311faa10 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2ngf40-a71542805a6184f455c39786311faa10 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2ngf40-a71542805a6184f455c39786311faa10 av-special-heading-h2 blockquote modern-quote  avia-builder-el-20  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Tek is the measurement insight company committed to performance, and compelled by possibilities.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-7q18y9-011d47c5a348fb6bde737de38f6630c4 av_three_fifth  avia-builder-el-21  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22qbk9-98367f315af440d9d68fc656496f4bea\">\n#top .av_textblock_section.av-22qbk9-98367f315af440d9d68fc656496f4bea .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-22qbk9-98367f315af440d9d68fc656496f4bea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Tektronix designs and manufactures test and measurement solutions to break through the walls of complexity and accelerate global innovation. They empower engineers to create and realize technological advances with ever greater ease, speed, and accuracy. Tektronix solutions have supported many of humankind\u2019s greatest advances of the past 70 years. Health. Communication. Mobility. Space. You name it.\u00a0With offices in 21 countries, they are committed to the scientists, engineers, and technicians around the world who will define the future.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='center-col'  class='avia-section av-5cstzl-f87e6ef03d0d43b56e7f0a9e55e882ec main_color avia-section-default avia-no-border-styling  avia-builder-el-23  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13126'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-g35xd-cec5e8f0d4cfa9dcd79b82c25b2f9db8 sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-g35xd-cec5e8f0d4cfa9dcd79b82c25b2f9db8 av_two_fifth  avia-builder-el-24  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysne3j6-1a5f072dc2fd5cdc22dd0d2ad7e5274d\">\n#top .av_textblock_section.av-kysne3j6-1a5f072dc2fd5cdc22dd0d2ad7e5274d .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-kysne3j6-1a5f072dc2fd5cdc22dd0d2ad7e5274d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE CHALLENGE<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3slxwx-9832ca8a76b6414a6bdab155e996591f\">\n#top .hr.av-3slxwx-9832ca8a76b6414a6bdab155e996591f{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-3slxwx-9832ca8a76b6414a6bdab155e996591f .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-3slxwx-9832ca8a76b6414a6bdab155e996591f hr-custom  avia-builder-el-26  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ly55l-2abf07f4259b0d63855c00856ebd0403\">\n#top .av-special-heading.av-4ly55l-2abf07f4259b0d63855c00856ebd0403{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-4ly55l-2abf07f4259b0d63855c00856ebd0403 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-4ly55l-2abf07f4259b0d63855c00856ebd0403 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-4ly55l-2abf07f4259b0d63855c00856ebd0403 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-4ly55l-2abf07f4259b0d63855c00856ebd0403 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-4ly55l-2abf07f4259b0d63855c00856ebd0403 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-4ly55l-2abf07f4259b0d63855c00856ebd0403 av-special-heading-h2 blockquote modern-quote  avia-builder-el-27  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Tek was looking to better qualify their conversions across their global Google Search Ads program. <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-2uq5vl-ce01697472485aa348bc99c2cbbcc9bd av_three_fifth  avia-builder-el-28  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2zgecs-ae116d0756a3769bb5c32f1793d6ea81\">\n#top .av_textblock_section.av-ky2zgecs-ae116d0756a3769bb5c32f1793d6ea81 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2zgecs-ae116d0756a3769bb5c32f1793d6ea81 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>They needed to optimize toward closed SQL dollars over the course of a long sales journey. Historically, assigning conversion revenue has been challenging due to multiple variables of product pricing for Tektronix\u2019s test and measurement products. Variables include the quantity of analog channels, bandwidth levels, and sample levels. For example, to purchase an oscilloscope, there is no one-size-fits-all approach and revenue varies depending on the needs of specific consumers.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi66jnn-5f69f6a9c6c1c1c736546c3e322ddee1\">\n.avia-section.av-kwi66jnn-5f69f6a9c6c1c1c736546c3e322ddee1{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='case-results'  class='avia-section av-kwi66jnn-5f69f6a9c6c1c1c736546c3e322ddee1 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13126'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1jjrt-4ee5d35be92384c84f1c6b164cc182b4 av_two_fifth  avia-builder-el-31  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439\">\n#top .av_textblock_section.av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE SOLUTION<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4x4x29-78e45473b4a21a705611ff9c3fb52836\">\n#top .hr.av-4x4x29-78e45473b4a21a705611ff9c3fb52836{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-4x4x29-78e45473b4a21a705611ff9c3fb52836 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-4x4x29-78e45473b4a21a705611ff9c3fb52836 hr-custom  avia-builder-el-33  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2rx661-f10069b9c653362d46a25bc70a6ef033\">\n#top .av-special-heading.av-2rx661-f10069b9c653362d46a25bc70a6ef033{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-2rx661-f10069b9c653362d46a25bc70a6ef033 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2rx661-f10069b9c653362d46a25bc70a6ef033 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-2rx661-f10069b9c653362d46a25bc70a6ef033 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2rx661-f10069b9c653362d46a25bc70a6ef033 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2rx661-f10069b9c653362d46a25bc70a6ef033 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2rx661-f10069b9c653362d46a25bc70a6ef033 av-special-heading-h2 blockquote modern-quote  avia-builder-el-34  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Working across multiple stakeholders and departments to define a dynamic conversion value.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-ai9m9-707cb4bd336f15117df3551d118bdeb0 av_three_fifth  avia-builder-el-35  el_after_av_two_fifth  el_before_av_three_fifth  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky302vry-ba2b8cc04fe5c2b59cc7a531156bfde9\">\n#top .av_textblock_section.av-ky302vry-ba2b8cc04fe5c2b59cc7a531156bfde9 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky302vry-ba2b8cc04fe5c2b59cc7a531156bfde9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Values would be based on conversion goal, product, and product conversion rate through the entire sales process. Through interviews with the client\u2019s sales, analytics, and product teams, we ascribed a dynamic conversion value across 4 different conversion actions by region, product value, and product sales close rate. Our proven approach\u00a0included:<\/p>\n<p><strong>Walk<\/strong><\/p>\n<ul>\n<li>Conduct Interviews with Tektronix\u2019s sales team to acquire essential purchase data<\/li>\n<li>Conduct profit and loss interviews with Tektronix\u2019s finance team to account for product value and their associated operating costs<\/li>\n<li>Quantify past projects by channel and\/or campaign to account for historical data<\/li>\n<li>Develop custom UTM source codes that flow into CRM database<\/li>\n<\/ul>\n<p><strong>Jog<\/strong><\/p>\n<ul>\n<li>Quantify marketing investment based on data inputs and desired ROI goals<\/li>\n<li>Identify conversion rate based on SQL-to-sales data<\/li>\n<li>Map average value of final sale and LTV<\/li>\n<li>Determine conversion value to set distinct values of each touch point, such as SQL and closed deals<\/li>\n<\/ul>\n<p><strong>Sprint<\/strong><\/p>\n<ul>\n<li>Assign KPIs in paid search platforms for daily campaign management based on conversion ROI funnel activity<\/li>\n<li>Identify dynamic values with offline CRM data and apply static conversion values to paid search campaign conversion actions<\/li>\n<li>Analyze significant data trends and forecast for seasonality<\/li>\n<li>Consistently re-evaluate expected conversion values and attribution modeling based on customer data points<\/li>\n<\/ul>\n<\/div><\/section><\/div><div class='flex_column_table av-1fuomua-e4587a4b4e3c92018f1339ef73ae030a sc-av_three_fifth av-equal-height-column-flextable'><div  class='flex_column av-1fuomua-e4587a4b4e3c92018f1339ef73ae030a av_three_fifth  avia-builder-el-37  el_after_av_three_fifth  el_before_av_two_fifth  first flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12n5pz6-fc9523daea9d77a8eb667131c388be72\">\n#top .av_textblock_section.av-12n5pz6-fc9523daea9d77a8eb667131c388be72 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-12n5pz6-fc9523daea9d77a8eb667131c388be72 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The use of dynamic conversion values established benchmark profitability performance by product and region spanning across 20+ countries. Once sufficient data was collected, we optimized for efficiency with Target ROAS.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-liyt6pqq-870494a9ef1b38907913f802eb9a56f1\">\n#top .hr.av-liyt6pqq-870494a9ef1b38907913f802eb9a56f1{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-liyt6pqq-870494a9ef1b38907913f802eb9a56f1 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-liyt6pqq-870494a9ef1b38907913f802eb9a56f1 hr-custom  avia-builder-el-39  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-liepikju-117f469bcff3f4e531be01cfb9d7b82a\">\n#top .av_textblock_section.av-liepikju-117f469bcff3f4e531be01cfb9d7b82a .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-liepikju-117f469bcff3f4e531be01cfb9d7b82a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE RESULTS<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-liepiupd-340de242544928e6dae1c678e4e83844\">\n#top .hr.av-liepiupd-340de242544928e6dae1c678e4e83844{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-liepiupd-340de242544928e6dae1c678e4e83844 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-liepiupd-340de242544928e6dae1c678e4e83844 hr-custom  avia-builder-el-41  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-liepmkuy-bc62e6fb48111e8678315e0de8fbc19e\">\n#top .av-special-heading.av-liepmkuy-bc62e6fb48111e8678315e0de8fbc19e{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-liepmkuy-bc62e6fb48111e8678315e0de8fbc19e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-liepmkuy-bc62e6fb48111e8678315e0de8fbc19e .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-liepmkuy-bc62e6fb48111e8678315e0de8fbc19e .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-liepmkuy-bc62e6fb48111e8678315e0de8fbc19e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-liepmkuy-bc62e6fb48111e8678315e0de8fbc19e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-liepmkuy-bc62e6fb48111e8678315e0de8fbc19e av-special-heading-h2 blockquote modern-quote  avia-builder-el-42  el_after_av_hr  el_before_av_textblock  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Maximizing paid search business value with Target ROAS.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lieprc2o-207fb1a2e537172588d39da7f30e1967\">\n#top .av_textblock_section.av-lieprc2o-207fb1a2e537172588d39da7f30e1967 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-lieprc2o-207fb1a2e537172588d39da7f30e1967 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"TextRun SCXP69629774 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@FFFFFF,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP69629774 BCX0\">Tektronics saw the following year-over-year <\/span><\/span><span class=\"TextRun SCXP69629774 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@FFFFFF,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP69629774 BCX0\">(YoY) improvements with\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXP69629774 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@FFFFFF,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP69629774 BCX0\">no increase in media spend:<\/span><\/span><span class=\"EOP SCXP69629774 BCX0\">\u200b<\/span><\/p>\n<ul>\n<li>+82%\u200b increase in closed sales delivered by paid search. $48,287,152 vs. $26,530,460 YoY for the same period.\u200b<\/li>\n<li>+48%\u200b increase in the number of conversions coming from the paid search channel.\u200b<\/li>\n<li>-34%\u200b decrease in the cost per application. Conversions were driven at a more efficient rate, dropping from $153 to $101.\u200b<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jfmqua-7243d2534fda541a139dbc631b8b9af3 av_two_fifth  avia-builder-el-44  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8az8ecj-9f81d211d73a45c0e4ab3050d6bb9a68\">\n.avia-image-container.av-l8az8ecj-9f81d211d73a45c0e4ab3050d6bb9a68 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l8az8ecj-9f81d211d73a45c0e4ab3050d6bb9a68 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8az8ecj-9f81d211d73a45c0e4ab3050d6bb9a68 av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-center  avia-builder-el-45  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13135 avia-img-lazy-loading-not-13135 avia_image ' src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/tek-screenshot.png\" alt='' title='tek-screenshot'  height=\"2202\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/tek-screenshot.png 1200w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/tek-screenshot-163x300.png 163w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/tek-screenshot-561x1030.png 561w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/tek-screenshot-768x1409.png 768w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/tek-screenshot-837x1536.png 837w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/tek-screenshot-1116x2048.png 1116w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/tek-screenshot-817x1500.png 817w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/tek-screenshot-384x705.png 384w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4b2w2jm-a52a2ee94c8df5667e6d1f017b7ff6d1\">\n.avia-section.av-4b2w2jm-a52a2ee94c8df5667e6d1f017b7ff6d1{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-4b2w2jm-a52a2ee94c8df5667e6d1f017b7ff6d1 alternate_color avia-section-large avia-no-border-styling  avia-builder-el-46  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13126'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2u9ka6a-97c3b082ffc528fbd8c36d968e3acf30 av_two_third  avia-builder-el-47  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2epm3qa-efe8d889529bb2cb1405a1da3c4b811d\">\n#top .av_textblock_section.av-2epm3qa-efe8d889529bb2cb1405a1da3c4b811d .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-2epm3qa-efe8d889529bb2cb1405a1da3c4b811d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #000;\"><strong> RECOGNITION<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wdp8te-c8f31ffed7bb61ffc3353a595e19ba41\">\n#top .hr.av-1wdp8te-c8f31ffed7bb61ffc3353a595e19ba41{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-1wdp8te-c8f31ffed7bb61ffc3353a595e19ba41 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-1wdp8te-c8f31ffed7bb61ffc3353a595e19ba41 hr-custom  avia-builder-el-49  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ie0j1e-6c1d301b8ad685de32c82607c01de609\">\n#top .av-special-heading.av-1ie0j1e-6c1d301b8ad685de32c82607c01de609{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:38px;\n}\nbody .av-special-heading.av-1ie0j1e-6c1d301b8ad685de32c82607c01de609 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-1ie0j1e-6c1d301b8ad685de32c82607c01de609 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-1ie0j1e-6c1d301b8ad685de32c82607c01de609 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-1ie0j1e-6c1d301b8ad685de32c82607c01de609 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-1ie0j1e-6c1d301b8ad685de32c82607c01de609 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-1ie0j1e-6c1d301b8ad685de32c82607c01de609 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-1ie0j1e-6c1d301b8ad685de32c82607c01de609 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-50  el_after_av_hr  el_before_av_testimonials  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Winner, 2022 Search Engine Land PPC Agency of the Year.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1\">\n#top .avia-testimonial-wrapper.av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1 .avia-testimonial-content{\ncolor:#ffffff;\n}\n#top .avia-testimonial-wrapper.av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1 .avia-testimonial-name{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1 .avia-testimonial-subtitle{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1 .avia-testimonial-link{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1 .avia-slideshow-controls{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-testimonial-wrapper av-11nskn6-0ed6204e65c3eff477ed8f876551a2a1 avia-grid-testimonials avia-grid-1-testimonials avia_animate_when_almost_visible' >\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-oes2rm-3ce0da925d32de8668df748098332968 avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_full'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/riley-grub.jpg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/riley-grub.jpg 100w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/riley-grub-80x80.jpg 80w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/riley-grub-36x36.jpg 36w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/div><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p>\u201cBeing able to quantify our results globally has allowed us to measure and allocate our marketing dollars much more effectively, and efficiently. Something we haven\u2019t been able to do before partnering with NP Digital.\u201d<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Riley Grubb<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >Sr. Digital Media Specialist, Tektronix<\/span><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrfg1-636ccd819dc013f1249bb5a6502aff25\">\n.avia-section.av-jrfg1-636ccd819dc013f1249bb5a6502aff25{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-jrfg1-636ccd819dc013f1249bb5a6502aff25 alternate_color avia-section-large avia-no-border-styling  avia-builder-el-52  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13126'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-b7115-236931ff95e59dccdbaaf8cb4c7f0913 av_three_fourth  avia-builder-el-53  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky30vxfu-693323300ccda84cc540be8efc2ba42f\">\n#top .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ky30vxfu-693323300ccda84cc540be8efc2ba42f av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-54  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >More success stories.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-73qcp-056bc292f9be1d585e8f05543085efc0\">\n#top .hr.av-73qcp-056bc292f9be1d585e8f05543085efc0{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-73qcp-056bc292f9be1d585e8f05543085efc0 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-73qcp-056bc292f9be1d585e8f05543085efc0 hr-custom  avia-builder-el-55  el_after_av_three_fourth  el_before_av_masonry_entries  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div id='av-masonry-1' class='av-masonry av-kwldlkem-6b8a80650788b14e405b7f05d5ecdc8d noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation- av-masonry-col-5 av-caption-on-hover av-caption-style- av-masonry-entries av-orientation-square ' data-post_id=\"13126\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image all_sort earned-media_sort  enterprise_sort '><\/div><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/verint\/\"  id='av-masonry-1-item-17294' data-av-masonry-item='17294' class='av-masonry-entry isotope-item post-17294 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"verint-preview\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/07\/verint-preview.jpg);\"  title=\"verint-preview\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Implementing SEO best practices during a migration boosts traffic 210%.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/cnn\/\"  id='av-masonry-1-item-15751' data-av-masonry-item='15751' class='av-masonry-entry isotope-item post-15751 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-earned-media portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"cnn-preview\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/cnn-preview-705x705.jpg);\"  title=\"cnn-preview\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How CNN Brasil reached 1 billion pageviews in 2022.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/ascent-funding\/\"  id='av-masonry-1-item-15224' data-av-masonry-item='15224' class='av-masonry-entry isotope-item post-15224 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"ascent-cover\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ascent-cover-705x705.jpg);\"  title=\"ascent-cover\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How a multichannel content campaign drove leads and increased awareness for Ascent.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/ncsa-college-recruiting\/\"  id='av-masonry-1-item-15210' data-av-masonry-item='15210' class='av-masonry-entry isotope-item post-15210 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"ncsa-cover\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ncsa-cover-705x705.jpg);\"  title=\"ncsa-cover\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Cross-functional content collaboration boosts traffic, improves user experience and increases leads for NCSA.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/connectwise\/\"  id='av-masonry-1-item-13112' data-av-masonry-item='13112' class='av-masonry-entry isotope-item post-13112 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-enterprise all_sort enterprise_sort  av-masonry-item-with-image' title=\"ConnectWise\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/connectwise-preview-705x705.jpg);\"   alt=\"ConnectWise\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How ConnectWise and NP Digital increased ROAS of paid search by 100%.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/lantern-by-sofi\/\"  id='av-masonry-1-item-12802' data-av-masonry-item='12802' class='av-masonry-entry isotope-item post-12802 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Lantern by SoFi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/08\/lantern-case-study-preview-705x705.jpg);\"   alt=\"Lantern by Sofi\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we increased organic search traffic by 561% for Lantern.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/tektronix\/\"  id='av-masonry-1-item-13126' data-av-masonry-item='13126' class='av-masonry-entry isotope-item post-13126 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-enterprise all_sort enterprise_sort  av-masonry-item-with-image' title=\"Tektronix\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/tek-preview-705x705.jpg);\"   alt=\"Tektronix\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we quantified conversions for Tek's global paid search program.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/sofi\/\"  id='av-masonry-1-item-705' data-av-masonry-item='705' class='av-masonry-entry isotope-item post-705 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"SoFi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-sofi-705x705.jpg);\"   alt=\"Sofi\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we achieved 509% organic growth for a new product.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/adobe\/\"  id='av-masonry-1-item-1326' data-av-masonry-item='1326' class='av-masonry-entry isotope-item post-1326 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Adobe\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-adobe-705x705.jpg);\"   alt=\"Adobe\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Search informed content launches new community.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/hickory-farms\/\"  id='av-masonry-1-item-1334' data-av-masonry-item='1334' class='av-masonry-entry isotope-item post-1334 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Hickory Farms\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-Farms-705x705.jpg);\"   alt=\"Hickory Farms\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Digital transformation for a historic brand.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>How we quantified conversions for Tek&#8217;s global paid search program.<\/p>\n","protected":false},"featured_media":13128,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[62],"class_list":["post-13126","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-enterprise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tektronix: How we quantified conversions for Tek&#039;s global paid search 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