{"id":1326,"date":"2022-01-06T15:30:35","date_gmt":"2022-01-06T15:30:35","guid":{"rendered":"https:\/\/npdigital.com\/nl\/?post_type=portfolio&#038;p=1326"},"modified":"2023-10-26T00:41:28","modified_gmt":"2023-10-25T22:41:28","slug":"adobe","status":"publish","type":"portfolio","link":"https:\/\/npdigital.com\/nl\/blog\/work\/adobe\/","title":{"rendered":"Adobe"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhi2ysr-ab80e98909a1f236b01b87cfe9d78d8c\">\n.avia-section.av-kwhi2ysr-ab80e98909a1f236b01b87cfe9d78d8c{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-Adobe-Case-Study-Background-01.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-kwhi2ysr-ab80e98909a1f236b01b87cfe9d78d8c .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kwhi2ysr-ab80e98909a1f236b01b87cfe9d78d8c main_color avia-section-large avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1326'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 sc-av_two_third av-equal-height-column-flextable'><div  class='flex_column av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyekn4rh-7bd5f87a75977ed350ef50957a9f134e\">\n#top .hr.hr-invisible.av-kyekn4rh-7bd5f87a75977ed350ef50957a9f134e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kyekn4rh-7bd5f87a75977ed350ef50957a9f134e hr-invisible  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5\">\n#top .av_textblock_section.av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5 .avia_textblock{\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"color: #ff5f29;\"><strong>ADOBE<\/strong><\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwzsv5nw-964896eac0e09f77a6642d87f3bc0a8e\">\n#top .av-rotator-container.av-kwzsv5nw-964896eac0e09f77a6642d87f3bc0a8e{\ntext-align:left;\ncolor:#ffffff;\n}\n#top #wrap_all .av-rotator-container.av-kwzsv5nw-964896eac0e09f77a6642d87f3bc0a8e .av-rotator-container-inner{\nfont-size:4vw;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-rotator-container.av-kwzsv5nw-964896eac0e09f77a6642d87f3bc0a8e .av-rotator-container-inner{\nfont-size:40px;\n}\n}\n<\/style>\n<div  class='av-rotator-container av-rotation-container-left av-kwzsv5nw-964896eac0e09f77a6642d87f3bc0a8e  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock ' data-interval='5' data-animation='1'><h1 class='av-rotator-container-inner'>Search informed content launches new community.<span class='av-rotator-text av-rotator-multiline-off'><\/span><\/h1><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5\">\n#top .av_textblock_section.av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5 .avia_textblock{\nfont-size:24px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Adobe turned to NP Digital to help develop an integrated SEO and content program that fueled the launch of a brand-new community website- Adobe XD Ideas.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f\">\n#top .hr.hr-invisible.av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-ky2yh5we-837e04e5936f423e6d2475453694602c avia-buttonrow-left  avia-builder-el-7  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2ygphm-dd76680f2d55ef9781db2aa9343ef48f\">\n#top #wrap_all .avia-button.av-ky2ygphm-dd76680f2d55ef9781db2aa9343ef48f{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='https:\/\/vimeo.com\/466299634'  class='avia-button av-ky2ygphm-dd76680f2d55ef9781db2aa9343ef48f avia-icon_select-no avia-size-large avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >Watch video<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2yh20m-fa003717557f7c88b1fd4919216491b7\">\n#top #wrap_all .avia-button.av-ky2yh20m-fa003717557f7c88b1fd4919216491b7{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#case-results'  class='avia-button av-ky2yh20m-fa003717557f7c88b1fd4919216491b7 avia-icon_select-no avia-size-large avia-color-grey'  ><span class='avia_iconbox_title' >See the results<\/span><\/a>\n<\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-ah36h-726457ba258543dfe9aac1c83fbae2e1 av_one_third  avia-builder-el-8  el_after_av_two_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='center-col'  class='avia-section av-ky2z002t-c0d75831af8d979398decd613f02c170 main_color avia-section-huge avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1326'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-dk9pd-23462029e69703b155d7c787f7421d15 av_three_fourth  avia-builder-el-10  avia-builder-el-no-sibling  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2z0yuj-76d40df96dd76a60b1ee7cf44b315677\">\n#top .av_textblock_section.av-ky2z0yuj-76d40df96dd76a60b1ee7cf44b315677 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2z0yuj-76d40df96dd76a60b1ee7cf44b315677 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5 style=\"text-align: center;\"><span style=\"color: #ff5e29;\"><strong>THEIR STORY<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9bj8x-c43434351c309d02fd64c51757d45f54\">\n#top .hr.av-9bj8x-c43434351c309d02fd64c51757d45f54{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-9bj8x-c43434351c309d02fd64c51757d45f54 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-9bj8x-c43434351c309d02fd64c51757d45f54 hr-custom  avia-builder-el-12  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2yv0b5-4495b8bed6dfd4f9ce9868af073f8b28\">\n#top .av-special-heading.av-ky2yv0b5-4495b8bed6dfd4f9ce9868af073f8b28{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-ky2yv0b5-4495b8bed6dfd4f9ce9868af073f8b28 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ky2yv0b5-4495b8bed6dfd4f9ce9868af073f8b28 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-ky2yv0b5-4495b8bed6dfd4f9ce9868af073f8b28 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ky2yv0b5-4495b8bed6dfd4f9ce9868af073f8b28 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ky2yv0b5-4495b8bed6dfd4f9ce9868af073f8b28 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ky2yv0b5-4495b8bed6dfd4f9ce9868af073f8b28 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-13  el_after_av_hr  el_before_av_textblock  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Generate awareness for the UX \/ design audience.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2z1l8o-91fc7387e28a051a156f52d4179297ca\">\n#top .av_textblock_section.av-ky2z1l8o-91fc7387e28a051a156f52d4179297ca .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2z1l8o-91fc7387e28a051a156f52d4179297ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Adobe XD is a powerful, collaborative, easy-to-use platform that helps teams create designs, websites, mobile apps, voice interfaces, games, and more. The XD team at Adobe wanted to create a community around content that informed, inspired, and elevated the design profession.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhfj56x-7b588b1997a941f3813e4613bb0abb43\">\n.avia-section.av-kwhfj56x-7b588b1997a941f3813e4613bb0abb43{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-Adobe-Case-Study-Background-02.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-kwhfj56x-7b588b1997a941f3813e4613bb0abb43 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-kwhfj56x-7b588b1997a941f3813e4613bb0abb43 main_color avia-section-huge avia-no-border-styling  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active container_wrap fullsize'  data-section-bg-repeat='stretch'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1326'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-ehks1-947c538e5ffe15474f8a7d6e8dee798c av_three_fifth  avia-builder-el-16  el_before_av_one_third  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2zfc2r-05dd2cb177dc16f94f3151131e544ee2\">\n#top .av_textblock_section.av-ky2zfc2r-05dd2cb177dc16f94f3151131e544ee2 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2zfc2r-05dd2cb177dc16f94f3151131e544ee2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE CHALLENGE<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a2vtd-3105cb19c82710a980a08b90bad9ce6e\">\n#top .hr.av-a2vtd-3105cb19c82710a980a08b90bad9ce6e{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-a2vtd-3105cb19c82710a980a08b90bad9ce6e .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-a2vtd-3105cb19c82710a980a08b90bad9ce6e hr-custom  avia-builder-el-18  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k6l6h-b783ddc78fdaef97b31be2e8520e09d6\">\n#top .av-special-heading.av-k6l6h-b783ddc78fdaef97b31be2e8520e09d6{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:38px;\n}\nbody .av-special-heading.av-k6l6h-b783ddc78fdaef97b31be2e8520e09d6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-k6l6h-b783ddc78fdaef97b31be2e8520e09d6 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-k6l6h-b783ddc78fdaef97b31be2e8520e09d6 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-k6l6h-b783ddc78fdaef97b31be2e8520e09d6 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-k6l6h-b783ddc78fdaef97b31be2e8520e09d6 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-k6l6h-b783ddc78fdaef97b31be2e8520e09d6 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-k6l6h-b783ddc78fdaef97b31be2e8520e09d6 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-19  el_after_av_hr  el_before_av_textblock  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Build community <span class='special_amp'>&amp;<\/span> drive conversation in a highly competitive environment.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2zgecs-b83f8768d6e3d4d1aaa534c51a088741\">\n#top .av_textblock_section.av-ky2zgecs-b83f8768d6e3d4d1aaa534c51a088741 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2zgecs-b83f8768d6e3d4d1aaa534c51a088741 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Adobe wanted to create a community around content that informed, inspired and elevated the design profession. To do so, a new content program was required to attract visitors to their website who were not familiar with the brand in a highly competitive landscape.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-8klwh-44c91dfb5b748187a78343386630ee21 av_one_third  avia-builder-el-21  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi66jnn-d847fd3ffc16eeaa55be4ba5d25ffc2a\">\n.avia-section.av-kwi66jnn-d847fd3ffc16eeaa55be4ba5d25ffc2a{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-kwi66jnn-d847fd3ffc16eeaa55be4ba5d25ffc2a main_color avia-section-huge avia-no-border-styling  avia-builder-el-22  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1326'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1jjrt-6a53f62df8062e294af44efe6afa2776 sc-av_three_fifth av-equal-height-column-flextable'><div  class='flex_column av-1jjrt-6a53f62df8062e294af44efe6afa2776 av_three_fifth  avia-builder-el-23  el_before_av_two_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439\">\n#top .av_textblock_section.av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE SOLUTION<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-amzkx-d265132fc418902c798968f76451dae0\">\n#top .hr.av-amzkx-d265132fc418902c798968f76451dae0{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-amzkx-d265132fc418902c798968f76451dae0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-amzkx-d265132fc418902c798968f76451dae0 hr-custom  avia-builder-el-25  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky300me6-85196998ddfeec6c25ec842df9379286\">\n#top .av-special-heading.av-ky300me6-85196998ddfeec6c25ec842df9379286{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-ky300me6-85196998ddfeec6c25ec842df9379286 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ky300me6-85196998ddfeec6c25ec842df9379286 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-ky300me6-85196998ddfeec6c25ec842df9379286 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ky300me6-85196998ddfeec6c25ec842df9379286 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ky300me6-85196998ddfeec6c25ec842df9379286 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ky300me6-85196998ddfeec6c25ec842df9379286 av-special-heading-h2 blockquote modern-quote  avia-builder-el-26  el_after_av_hr  el_before_av_textblock  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >A search friendly, intent-based content strategy.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky302vry-ba2b8cc04fe5c2b59cc7a531156bfde9\">\n#top .av_textblock_section.av-ky302vry-ba2b8cc04fe5c2b59cc7a531156bfde9 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky302vry-ba2b8cc04fe5c2b59cc7a531156bfde9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>NP Digital partnered with Adobe XD to develop a holistic strategy across SEO, technical, and content prior to the launch of Adobe XD Ideas. First, we aggregated and consolidated Adobe XD and UX-related content from multiple domains to reduce competition and maximize SEO equity for Adobe XD Ideas.<\/p>\n<p>Our content strategy had a two-pronged approach in order to attract both of our target audiences. NP Digital conducted in-depth keyword, competitive, and content gap research to prioritize the educational topics that UX designers were actively searching for online. Adobe focused on developing thought leadership content directed at UX design leaders to increase Adobe\u2019s authority, expertise, and trust in an extremely competitive landscape.<\/p>\n<p>To ensure maximum impact, we aligned to technical SEO best practices for page speed, schema markup, internal linking, and information architecture.<\/p>\n<p>Lastly, we executed an integrated, holistic promotion strategy inclusive of digital PR, influencer marketing, and syndication, which continues to build authority, increase brand awareness, and garner referral traffic to XD Ideas.<\/p>\n<p>NP Digital is now supporting the strategy, promotion, optimization, and growth of the live site.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-ai9m9-707cb4bd336f15117df3551d118bdeb0 av_two_fifth  avia-builder-el-28  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyaeymqh-d7ac990f4f236372da3503756d7f1fa3\">\n.avia-image-container.av-kyaeymqh-d7ac990f4f236372da3503756d7f1fa3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kyaeymqh-d7ac990f4f236372da3503756d7f1fa3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kyaeymqh-d7ac990f4f236372da3503756d7f1fa3 av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-center  avia-builder-el-29  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1562 avia-img-lazy-loading-not-1562 avia_image ' src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/np-digital-case-study-adobe-case-study-solution.jpg\" alt='NP Digital - Case Study - Solution' title='NP Digital - Case Study - Solution'  height=\"960\" width=\"550\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/np-digital-case-study-adobe-case-study-solution.jpg 550w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/np-digital-case-study-adobe-case-study-solution-172x300.jpg 172w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/np-digital-case-study-adobe-case-study-solution-404x705.jpg 404w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwje4uhb-2b162f059d1edd5bb0a5953fa665dca9\">\n#top .av_textblock_section.av-kwje4uhb-2b162f059d1edd5bb0a5953fa665dca9 .avia_textblock{\ncolor:#ff5329;\n}\n<\/style>\n<section  class='av_textblock_section av-kwje4uhb-2b162f059d1edd5bb0a5953fa665dca9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6 style=\"text-align: left;\">SERVICES PROVIDED<\/h6>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwjcsaje-2ce1e8704d8753de3a3353a9c57ecd55\">\n#top .avia-icon-list-container.av-kwjcsaje-2ce1e8704d8753de3a3353a9c57ecd55 .iconlist_icon{\ncolor:#ffffff;\nbackground-color:#ff5e29;\nfont-size:14px;\n}\n#top #wrap_all .avia-icon-list-container.av-kwjcsaje-2ce1e8704d8753de3a3353a9c57ecd55 .av_iconlist_title{\nfont-size:14px;\ncolor:#000000;\n}\n<\/style>\n<div  class='avia-icon-list-container av-kwjcsaje-2ce1e8704d8753de3a3353a9c57ecd55  avia-builder-el-31  el_after_av_textblock  avia-builder-el-last '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-kwjcsaje-2ce1e8704d8753de3a3353a9c57ecd55 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-kwjcr3mk-4cacb393da4a5024b0d405f092d7ba7c avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue879' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color'  itemprop=\"headline\" >SEO<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-kwjcrbhk-093c6b246047d415848bc41720f56854 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue879' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color'  itemprop=\"headline\" >CONTENT<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-kwjcrilm-a029ecc99182bdf6d383ba8313ccf91e avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue879' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color'  itemprop=\"headline\" >CREATIVE<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-kwjcrpzr-8eac8019d4ed73687cf2779fa486b685 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue879' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color'  itemprop=\"headline\" >ANALYTICS<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkpoxz7-432d7efe651bcdce9ab7ec65c88cb83d\">\n.avia-section.av-kwkpoxz7-432d7efe651bcdce9ab7ec65c88cb83d{\nbackground-color:#1a1a1a;\nbackground:linear-gradient( to bottom right, #1a1a1a, #000000, #000000 );\n}\n<\/style>\n<div id='center-col'  class='avia-section av-kwkpoxz7-432d7efe651bcdce9ab7ec65c88cb83d main_color avia-section-huge avia-no-border-styling  avia-builder-el-32  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1326'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-titwp-df158177dd36835585841e32a0c26f13 av_one_fifth  avia-builder-el-33  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-1bk2ld-9413aa8400faaa9bfd1a56cde593fa2b av_three_fifth  avia-builder-el-34  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky30ally-a9af4b7e9234e6d7be0b6f16d855bfa1\">\n#top .av_textblock_section.av-ky30ally-a9af4b7e9234e6d7be0b6f16d855bfa1 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky30ally-a9af4b7e9234e6d7be0b6f16d855bfa1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5 style=\"text-align: center;\"><span style=\"color: #ff5e29;\"><strong>THE RESULTS<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fwb61-0c2f165f64390f3db4e116dea3093cb1\">\n#top .hr.av-fwb61-0c2f165f64390f3db4e116dea3093cb1{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-fwb61-0c2f165f64390f3db4e116dea3093cb1 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-fwb61-0c2f165f64390f3db4e116dea3093cb1 hr-custom  avia-builder-el-36  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2zfoz7-d2d91d3b83aa50fd1edccf020363ec0e\">\n#top .av-special-heading.av-ky2zfoz7-d2d91d3b83aa50fd1edccf020363ec0e{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:38px;\n}\nbody .av-special-heading.av-ky2zfoz7-d2d91d3b83aa50fd1edccf020363ec0e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ky2zfoz7-d2d91d3b83aa50fd1edccf020363ec0e .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-ky2zfoz7-d2d91d3b83aa50fd1edccf020363ec0e .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ky2zfoz7-d2d91d3b83aa50fd1edccf020363ec0e .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ky2zfoz7-d2d91d3b83aa50fd1edccf020363ec0e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ky2zfoz7-d2d91d3b83aa50fd1edccf020363ec0e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ky2zfoz7-d2d91d3b83aa50fd1edccf020363ec0e av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-37  el_after_av_hr  el_before_av_textblock  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Organic search takes the top spot.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky30eh8a-7586f368e012d518f11c0ee2dc8e9637\">\n#top .av_textblock_section.av-ky30eh8a-7586f368e012d518f11c0ee2dc8e9637 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-ky30eh8a-7586f368e012d518f11c0ee2dc8e9637 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">The in-depth research coupled with an integrated strategy drove significant positive business impact in under a year. Adobe XD product downloads, website visitors, and keyword rankings all saw substantial increases.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-6de4od-90babffaa7d8da2d0ec153478c037d0e av_one_fifth  avia-builder-el-39  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div  '     ><\/div><div  class='flex_column av-49ov3x-f634db0edbb41cd67a7a90f290c45c05 av_one_fifth  avia-builder-el-40  el_after_av_one_fifth  el_before_av_one_fifth  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2xmjfx-9036b084381226f139fa586d245700d8\">\n#top .avia-animated-number.av-2xmjfx-9036b084381226f139fa586d245700d8 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2xmjfx-9036b084381226f139fa586d245700d8 av-force-default-color avia_animate_when_visible  avia-builder-el-41  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"25\" data-start_from=\"0\">25<\/span><span class=\"avia-no-number\">.<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"2\" data-start_from=\"0\">2<\/span><span class=\"avia-no-number\">K<\/span><\/strong><div class=\"avia-animated-number-content\"><p>DOWNLOAD STARTS IN THE FIRST 6 MONTHS<\/p>\n<\/div><\/div><\/div><div  class='flex_column av-21jpl-26dad63dfd1d25aa2839c94f4de163dc av_one_fifth  avia-builder-el-42  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq4x6r-3c950714872765d8ef8e79b3ff622c11\">\n#top .avia-animated-number.av-kwkq4x6r-3c950714872765d8ef8e79b3ff622c11 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq4x6r-3c950714872765d8ef8e79b3ff622c11 av-force-default-color avia_animate_when_visible  avia-builder-el-43  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"648\" data-start_from=\"0\">648<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>INCREASE IN PAGE ONE RANKINGS<\/p>\n<\/div><\/div><\/div><div  class='flex_column av-1hp7d-c7f5966f016262cf6ac8ed5821c5faca av_one_fifth  avia-builder-el-44  el_after_av_one_fifth  avia-builder-el-last  flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq5yiu-652a0306fe231d9d041c84892b8b96ca\">\n#top .avia-animated-number.av-kwkq5yiu-652a0306fe231d9d041c84892b8b96ca .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq5yiu-652a0306fe231d9d041c84892b8b96ca av-force-default-color avia_animate_when_visible  avia-builder-el-45  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"49\" data-start_from=\"0\">49<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>OF ALL VISITORS CAME FROM ORGANIC SEARCH<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkqvu75-d64e58473e06bb6d35b0e14b881c48cb\">\n.avia-section.av-kwkqvu75-d64e58473e06bb6d35b0e14b881c48cb{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-kwkqvu75-d64e58473e06bb6d35b0e14b881c48cb alternate_color avia-section-large avia-no-border-styling  avia-builder-el-46  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1326'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1hgpt-b777336c0cdc0402f100641bca947953 sc-av_one_fourth av-equal-height-column-flextable'><div  class='flex_column av-1hgpt-b777336c0cdc0402f100641bca947953 av_one_fourth  avia-builder-el-47  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkqzmky-0c7d42f746cb97783f42995854479405\">\n.avia-image-container.av-kwkqzmky-0c7d42f746cb97783f42995854479405 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kwkqzmky-0c7d42f746cb97783f42995854479405 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kwkqzmky-0c7d42f746cb97783f42995854479405 av-styling- avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-48  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1296 avia-img-lazy-loading-not-1296 avia_image ' src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-Awards-OMMA-01-242x300.png\" alt='NP Digital - OMMA Awards' title='NP Digital - OMMA Awards'  height=\"300\" width=\"242\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-Awards-OMMA-01-242x300.png 242w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-Awards-OMMA-01.png 350w\" sizes=\"(max-width: 242px) 100vw, 242px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-9jwqh-3061af48a2e9318dff7a65a2dec3f4f1 av_three_fifth  avia-builder-el-49  el_after_av_one_fourth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky30i7gg-562a9833a87f3dd9972667480c6a1bd0\">\n#top .av_textblock_section.av-ky30i7gg-562a9833a87f3dd9972667480c6a1bd0 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky30i7gg-562a9833a87f3dd9972667480c6a1bd0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #000;\"><strong> RECOGNITION<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8oyqx-194673ff27fe9b3adacaa27b0d4f39c7\">\n#top .hr.av-8oyqx-194673ff27fe9b3adacaa27b0d4f39c7{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-8oyqx-194673ff27fe9b3adacaa27b0d4f39c7 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-8oyqx-194673ff27fe9b3adacaa27b0d4f39c7 hr-custom  avia-builder-el-51  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky30g8m1-23489b5e3afc7ab6b77a15fcd80152b1\">\n#top .av-special-heading.av-ky30g8m1-23489b5e3afc7ab6b77a15fcd80152b1{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:38px;\n}\nbody .av-special-heading.av-ky30g8m1-23489b5e3afc7ab6b77a15fcd80152b1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ky30g8m1-23489b5e3afc7ab6b77a15fcd80152b1 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-ky30g8m1-23489b5e3afc7ab6b77a15fcd80152b1 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ky30g8m1-23489b5e3afc7ab6b77a15fcd80152b1 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ky30g8m1-23489b5e3afc7ab6b77a15fcd80152b1 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ky30g8m1-23489b5e3afc7ab6b77a15fcd80152b1 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ky30g8m1-23489b5e3afc7ab6b77a15fcd80152b1 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-52  el_after_av_hr  el_before_av_testimonials  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Winner, 2020 Best SEO Campaign.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkrd245-67d96b958c49097ff098be31ecaec6a1\">\n#top .avia-testimonial-wrapper.av-kwkrd245-67d96b958c49097ff098be31ecaec6a1 .avia-testimonial-content{\ncolor:#ffffff;\n}\n#top .avia-testimonial-wrapper.av-kwkrd245-67d96b958c49097ff098be31ecaec6a1 .avia-testimonial-name{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-kwkrd245-67d96b958c49097ff098be31ecaec6a1 .avia-testimonial-subtitle{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-kwkrd245-67d96b958c49097ff098be31ecaec6a1 .avia-testimonial-link{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-kwkrd245-67d96b958c49097ff098be31ecaec6a1 .avia-slideshow-controls{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-testimonial-wrapper av-kwkrd245-67d96b958c49097ff098be31ecaec6a1 avia-grid-testimonials avia-grid-1-testimonials avia_animate_when_almost_visible' >\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-kwkrcqnx-207af9d53d0aa0a0d67bf6f4a2e8bfd9 avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_full'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/Becky-Ruden-Adobe-180x180.jpg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/Becky-Ruden-Adobe-180x180.jpg 180w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/Becky-Ruden-Adobe-80x80.jpg 80w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/Becky-Ruden-Adobe-36x36.jpg 36w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/Becky-Ruden-Adobe.jpg 262w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p>\u201cWith NP Digital\u2019s support, we saw an immediate impact within the 1st quarter that resulted in impressive keyword rankings, website visitors, and product downloads for Adobe XD Ideas\u201d\u200b<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Becky Ruden<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >Principal Content Manager, Adobe XD<\/span><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrfg1-636ccd819dc013f1249bb5a6502aff25\">\n.avia-section.av-jrfg1-636ccd819dc013f1249bb5a6502aff25{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-jrfg1-636ccd819dc013f1249bb5a6502aff25 alternate_color avia-section-large avia-no-border-styling  avia-builder-el-54  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1326'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-b7115-236931ff95e59dccdbaaf8cb4c7f0913 av_three_fourth  avia-builder-el-55  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky30vxfu-693323300ccda84cc540be8efc2ba42f\">\n#top .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ky30vxfu-693323300ccda84cc540be8efc2ba42f av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-56  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >More success stories.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-73qcp-f5317279750c737ed4ea8d3337102b1d\">\n#top .hr.av-73qcp-f5317279750c737ed4ea8d3337102b1d{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-73qcp-f5317279750c737ed4ea8d3337102b1d .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-73qcp-f5317279750c737ed4ea8d3337102b1d hr-custom  avia-builder-el-57  el_after_av_three_fourth  el_before_av_masonry_entries  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div id='av-masonry-1' class='av-masonry av-kwldlkem-72884c263422c4628db70ae8861ed977 noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation- av-masonry-col-5 av-caption-always av-caption-style-overlay av-masonry-entries av-orientation-square ' data-post_id=\"1326\"><div class='av-masonry-sort main_color av-sort-yes' data-masonry-id='1' ><div class='av-sort-by-term  ' data-av-allowed-sort='[\"earned-media_sort\",\"enterprise_sort\"]' ><a href=\"#\" data-filter=\"all_sort\" class=\"all_sort_button active_sort\"><span class=\"inner_sort_button\"><span>All<\/span><small class=\"avia-term-count\"> 10 <\/small><\/span><\/a><span class='text-sep earned-media_sort_sep avia_show_sort'>\/<\/span><a href=\"#\" data-filter=\"earned-media_sort\" class=\"earned-media_sort_button avia_show_sort\" ><span class=\"inner_sort_button\"><span>Earned Media<\/span><small class='avia-term-count'> 8 <\/small><\/span><\/a><span class='text-sep enterprise_sort_sep avia_show_sort'>\/<\/span><a href=\"#\" data-filter=\"enterprise_sort\" class=\"enterprise_sort_button avia_show_sort\" ><span class=\"inner_sort_button\"><span>Enterprise<\/span><small class='avia-term-count'> 10 <\/small><\/span><\/a><\/div><\/div><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image all_sort earned-media_sort  enterprise_sort '><\/div><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/verint\/\"  id='av-masonry-1-item-17294' data-av-masonry-item='17294' class='av-masonry-entry isotope-item post-17294 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"verint-preview\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/07\/verint-preview.jpg);\"  title=\"verint-preview\"  ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/cnn\/\"  id='av-masonry-1-item-15751' data-av-masonry-item='15751' class='av-masonry-entry isotope-item post-15751 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-earned-media portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"cnn-preview\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/cnn-preview-705x705.jpg);\"  title=\"cnn-preview\"  ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/ascent-funding\/\"  id='av-masonry-1-item-15224' data-av-masonry-item='15224' class='av-masonry-entry isotope-item post-15224 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"ascent-cover\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ascent-cover-705x705.jpg);\"  title=\"ascent-cover\"  ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/ncsa-college-recruiting\/\"  id='av-masonry-1-item-15210' data-av-masonry-item='15210' class='av-masonry-entry isotope-item post-15210 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"ncsa-cover\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ncsa-cover-705x705.jpg);\"  title=\"ncsa-cover\"  ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/connectwise\/\"  id='av-masonry-1-item-13112' data-av-masonry-item='13112' class='av-masonry-entry isotope-item post-13112 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-enterprise all_sort enterprise_sort  av-masonry-item-with-image' title=\"ConnectWise\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/connectwise-preview-705x705.jpg);\"   alt=\"ConnectWise\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/lantern-by-sofi\/\"  id='av-masonry-1-item-12802' data-av-masonry-item='12802' class='av-masonry-entry isotope-item post-12802 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Lantern by SoFi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/08\/lantern-case-study-preview-705x705.jpg);\"   alt=\"Lantern by Sofi\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/tektronix\/\"  id='av-masonry-1-item-13126' data-av-masonry-item='13126' class='av-masonry-entry isotope-item post-13126 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-enterprise all_sort enterprise_sort  av-masonry-item-with-image' title=\"Tektronix\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/tek-preview-705x705.jpg);\"   alt=\"Tektronix\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/sofi\/\"  id='av-masonry-1-item-705' data-av-masonry-item='705' class='av-masonry-entry isotope-item post-705 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"SoFi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-sofi-705x705.jpg);\"   alt=\"Sofi\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/adobe\/\"  id='av-masonry-1-item-1326' data-av-masonry-item='1326' class='av-masonry-entry isotope-item post-1326 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Adobe\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-adobe-705x705.jpg);\"   alt=\"Adobe\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/hickory-farms\/\"  id='av-masonry-1-item-1334' data-av-masonry-item='1334' class='av-masonry-entry isotope-item post-1334 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Hickory Farms\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-Farms-705x705.jpg);\"   alt=\"Hickory Farms\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search informed content launches new community.<\/p>\n","protected":false},"featured_media":725,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[85,62],"class_list":["post-1326","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-earned-media","portfolio_entries-enterprise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adobe: Search informed content launches new community.<\/title>\n<meta name=\"description\" content=\"Adobe turned to NP Digital to help develop an integrated SEO and content program that fueled the launch of a 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