{"id":1334,"date":"2022-01-06T17:13:40","date_gmt":"2022-01-06T17:13:40","guid":{"rendered":"https:\/\/npdigital.com\/nl\/?post_type=portfolio&#038;p=1334"},"modified":"2023-10-26T00:42:14","modified_gmt":"2023-10-25T22:42:14","slug":"hickory-farms","status":"publish","type":"portfolio","link":"https:\/\/npdigital.com\/nl\/blog\/work\/hickory-farms\/","title":{"rendered":"Hickory Farms"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c9dwkt-41b281ad868b544f1389640466ecaf51\">\n.avia-section.av-l8c9dwkt-41b281ad868b544f1389640466ecaf51{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-Hickory-Farms-Case-Study-Background-06.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-l8c9dwkt-41b281ad868b544f1389640466ecaf51 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-l8c9dwkt-41b281ad868b544f1389640466ecaf51 main_color avia-section-large avia-no-border-styling  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1334'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1qdz82e-bd38e0b32c19706a589c0d6b6cead87b sc-av_two_third av-equal-height-column-flextable'><div  class='flex_column av-1qdz82e-bd38e0b32c19706a589c0d6b6cead87b av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c9accu-62b3db5f88fdb3a4020d3034a7a0e7c8\">\n#top .av_textblock_section.av-l8c9accu-62b3db5f88fdb3a4020d3034a7a0e7c8 .avia_textblock{\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-l8c9accu-62b3db5f88fdb3a4020d3034a7a0e7c8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"color: #ff5f29;\"><strong>HICKORY FARMS<\/strong><\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c9c0x0-12039a2a28e955b1b91d2441f753f7c0\">\n#top .av-rotator-container.av-l8c9c0x0-12039a2a28e955b1b91d2441f753f7c0{\ntext-align:left;\ncolor:#ffffff;\n}\n#top #wrap_all .av-rotator-container.av-l8c9c0x0-12039a2a28e955b1b91d2441f753f7c0 .av-rotator-container-inner{\nfont-size:4vw;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-rotator-container.av-l8c9c0x0-12039a2a28e955b1b91d2441f753f7c0 .av-rotator-container-inner{\nfont-size:40px;\n}\n}\n<\/style>\n<div  class='av-rotator-container av-rotation-container-left av-l8c9c0x0-12039a2a28e955b1b91d2441f753f7c0  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock ' data-interval='5' data-animation='1'><h1 class='av-rotator-container-inner'>Delivering a digital transformation for a historic brand.<span class='av-rotator-text av-rotator-multiline-off'><\/span><\/h1><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c9csuy-2a6f1d31ba9059b7cba5f94e059d9bf8\">\n#top .av_textblock_section.av-l8c9csuy-2a6f1d31ba9059b7cba5f94e059d9bf8 .avia_textblock{\nfont-size:24px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l8c9csuy-2a6f1d31ba9059b7cba5f94e059d9bf8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Hickory Farms engaged NP Digital to define a content roadmap, which leveraged search data to increase visibility in online search results. It was through this lens that Hickory Farms was able to prioritize content and quickly propel their visibility for multiple \u2018gift basket\u2019 categories, including but not limited to wine, chocolate, Father\u2019s Day.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1onz54m-ddee1195f53fdbebc1583ce5ee366316\">\n#top .hr.av-1onz54m-ddee1195f53fdbebc1583ce5ee366316{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-1onz54m-ddee1195f53fdbebc1583ce5ee366316 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-1onz54m-ddee1195f53fdbebc1583ce5ee366316 hr-custom  avia-builder-el-5  el_after_av_textblock  el_before_av_buttonrow  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-l8c9fnxr-75eabbb59eeddccb17300c21941e7dba avia-buttonrow-left  avia-builder-el-6  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c9fm7a-1523201c19072853f23e50e427e110a6\">\n#top #wrap_all .avia-button.av-l8c9fm7a-1523201c19072853f23e50e427e110a6{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='https:\/\/vimeo.com\/641279311'  class='avia-button av-l8c9fm7a-1523201c19072853f23e50e427e110a6 avia-icon_select-no avia-size-large avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >Watch video<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mudteu-f7dee2d10858e7f1d460b843a3614c69\">\n#top #wrap_all .avia-button.av-1mudteu-f7dee2d10858e7f1d460b843a3614c69{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#case-results'  class='avia-button av-1mudteu-f7dee2d10858e7f1d460b843a3614c69 avia-icon_select-no avia-size-large avia-color-grey'  ><span class='avia_iconbox_title' >See the solution<\/span><\/a>\n<\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-1lc6ihy-7be311f2993525f729151cfc488f3bb7 av_one_third  avia-builder-el-7  el_after_av_two_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-1jufxfq-d0410479598fb58155ac662249107f3a entry-content-wrapper main_color av-flex-cells  avia-builder-el-8  el_after_av_section  el_before_av_section  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hs3yk6-0e3dc6960b727685f4c2de035c16abba\">\n.flex_cell.av-1hs3yk6-0e3dc6960b727685f4c2de035c16abba{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ff5e29;\n}\n<\/style>\n<div class='flex_cell av-1hs3yk6-0e3dc6960b727685f4c2de035c16abba av-gridrow-cell av_one_third no_margin  avia-builder-el-9  el_before_av_cell_one_third  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c9ggty-d44c154106279b7a8ad7bd94ab7f44b4\">\n#top .avia-animated-number.av-l8c9ggty-d44c154106279b7a8ad7bd94ab7f44b4 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-l8c9ggty-d44c154106279b7a8ad7bd94ab7f44b4 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-l8c9ggty-d44c154106279b7a8ad7bd94ab7f44b4 av-force-default-color avia_animate_when_visible  avia-builder-el-10  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"283\" data-start_from=\"0\">283<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Increase in organic search impressions.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gmcm6u-b1b0c8a50945bf7bf60b099bab9df501\">\n.flex_cell.av-1gmcm6u-b1b0c8a50945bf7bf60b099bab9df501{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ef561a;\n}\n<\/style>\n<div class='flex_cell av-1gmcm6u-b1b0c8a50945bf7bf60b099bab9df501 av-gridrow-cell av_one_third no_margin  avia-builder-el-11  el_after_av_cell_one_third  el_before_av_cell_one_third '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c9gxdr-2bea7fc56d8e3f851dfc3c6d749247d5\">\n#top .avia-animated-number.av-l8c9gxdr-2bea7fc56d8e3f851dfc3c6d749247d5 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-l8c9gxdr-2bea7fc56d8e3f851dfc3c6d749247d5 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-l8c9gxdr-2bea7fc56d8e3f851dfc3c6d749247d5 av-force-default-color avia_animate_when_visible  avia-builder-el-12  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"211\" data-start_from=\"0\">211<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Increase in organic search traffic year-over-year.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1e0vk7q-163a990cb4fff1fea3a218fb97d29717\">\n.flex_cell.av-1e0vk7q-163a990cb4fff1fea3a218fb97d29717{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#d74912;\n}\n<\/style>\n<div class='flex_cell av-1e0vk7q-163a990cb4fff1fea3a218fb97d29717 av-gridrow-cell av_one_third no_margin  avia-builder-el-13  el_after_av_cell_one_third  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c9i36v-8c61c6d34cd01e70ae4fde4d940d0c7c\">\n#top .avia-animated-number.av-l8c9i36v-8c61c6d34cd01e70ae4fde4d940d0c7c .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-l8c9i36v-8c61c6d34cd01e70ae4fde4d940d0c7c .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-l8c9i36v-8c61c6d34cd01e70ae4fde4d940d0c7c av-force-default-color avia_animate_when_visible  avia-builder-el-14  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"2\" data-start_from=\"0\">2<\/span><span class=\"avia-no-number\">,<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"826\" data-start_from=\"0\">826<\/span><\/strong><div class=\"avia-animated-number-content\"><p>New page 1 rankings for highly coveted non-brand keywords.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div><div id='read-more'  class='avia-section av-4unr1y-518c137c5ef34da5fe3a22ea519aca84 main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_layout_row  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1334'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1aq0dae-3c6cb1bc7aa8ad4012e5487e78df1ce0\">\n#top .hr.av-1aq0dae-3c6cb1bc7aa8ad4012e5487e78df1ce0{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-1aq0dae-3c6cb1bc7aa8ad4012e5487e78df1ce0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-1aq0dae-3c6cb1bc7aa8ad4012e5487e78df1ce0 hr-custom  avia-builder-el-16  el_before_av_two_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-1aa7ybq-b41cf6f2ed1cb6b095bc80b3d8097c75 sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-1aa7ybq-b41cf6f2ed1cb6b095bc80b3d8097c75 av_two_fifth  avia-builder-el-17  el_after_av_hr  el_before_av_three_fifth  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17qyufq-a35c8f34e8d33ea1070b8e5c61330747\">\n#top .av_textblock_section.av-17qyufq-a35c8f34e8d33ea1070b8e5c61330747 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-17qyufq-a35c8f34e8d33ea1070b8e5c61330747 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE COMPANY<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15pzbdy-c07d3bdd185a177f7c7a490cf86ffa2a\">\n#top .hr.av-15pzbdy-c07d3bdd185a177f7c7a490cf86ffa2a{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-15pzbdy-c07d3bdd185a177f7c7a490cf86ffa2a .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-15pzbdy-c07d3bdd185a177f7c7a490cf86ffa2a hr-custom  avia-builder-el-19  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c9jt93-d8f07571e512c47454ab8ca35e684060\">\n#top .av-special-heading.av-l8c9jt93-d8f07571e512c47454ab8ca35e684060{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-l8c9jt93-d8f07571e512c47454ab8ca35e684060 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-l8c9jt93-d8f07571e512c47454ab8ca35e684060 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-l8c9jt93-d8f07571e512c47454ab8ca35e684060 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-l8c9jt93-d8f07571e512c47454ab8ca35e684060 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-l8c9jt93-d8f07571e512c47454ab8ca35e684060 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-l8c9jt93-d8f07571e512c47454ab8ca35e684060 av-special-heading-h2 blockquote modern-quote  avia-builder-el-20  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Bringing people together through effortless gifting.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-151c6nq-7ad5b465fbbc322bc05c285045cf41ce av_three_fifth  avia-builder-el-21  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12yu00m-bf7c44130feed2f49351f27614e6da1f\">\n#top .hr.av-12yu00m-bf7c44130feed2f49351f27614e6da1f{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-12yu00m-bf7c44130feed2f49351f27614e6da1f .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-12yu00m-bf7c44130feed2f49351f27614e6da1f hr-custom  avia-builder-el-22  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c9k512-6c500df4a425e986f90be0cbd6230d83\">\n#top .av_textblock_section.av-l8c9k512-6c500df4a425e986f90be0cbd6230d83 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l8c9k512-6c500df4a425e986f90be0cbd6230d83 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Established in 1951, Hickory Farms is a 69-year-old iconic brand best known for their classic meat and cheese gift baskets. In 2020, they embarked on an initiative to modernize their business model through a digital transformation, ultimately shifting from a predominately offline business (catalogs and kiosks) to focus on their eCommerce marketing channel.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='center-col'  class='avia-section av-3nvjiu-436583c6855d2ce041c6a86cb8e82b9f main_color avia-section-default avia-no-border-styling  avia-builder-el-24  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1334'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-z88r06-0b750a6626d4328215ef4880cc6fbad8 sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-z88r06-0b750a6626d4328215ef4880cc6fbad8 av_two_fifth  avia-builder-el-25  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xzogdi-5945843283e95e5d9e6dbb7ceae28f5d\">\n#top .av_textblock_section.av-xzogdi-5945843283e95e5d9e6dbb7ceae28f5d .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-xzogdi-5945843283e95e5d9e6dbb7ceae28f5d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE CHALLENGE<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wmmrk6-f7dff1ba022e261011dd49962ad454f6\">\n#top .hr.av-wmmrk6-f7dff1ba022e261011dd49962ad454f6{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-wmmrk6-f7dff1ba022e261011dd49962ad454f6 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-wmmrk6-f7dff1ba022e261011dd49962ad454f6 hr-custom  avia-builder-el-27  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c9ln5s-2ced7e43a140426594888ead861db6a1\">\n#top .av-special-heading.av-l8c9ln5s-2ced7e43a140426594888ead861db6a1{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-l8c9ln5s-2ced7e43a140426594888ead861db6a1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-l8c9ln5s-2ced7e43a140426594888ead861db6a1 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-l8c9ln5s-2ced7e43a140426594888ead861db6a1 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-l8c9ln5s-2ced7e43a140426594888ead861db6a1 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-l8c9ln5s-2ced7e43a140426594888ead861db6a1 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-l8c9ln5s-2ced7e43a140426594888ead861db6a1 av-special-heading-h2 blockquote modern-quote  avia-builder-el-28  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Modernize and expand visibility for critical non-branded search queries.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-uxywqe-e47be989a1342ccaf20618fef02ffef2 av_three_fifth  avia-builder-el-29  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-td2xvq-29d96a92a67a39cb18cf2e5981d41cdc\">\n#top .hr.av-td2xvq-29d96a92a67a39cb18cf2e5981d41cdc{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-td2xvq-29d96a92a67a39cb18cf2e5981d41cdc .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-td2xvq-29d96a92a67a39cb18cf2e5981d41cdc hr-custom  avia-builder-el-30  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c9m37b-d3aec98e3de5fa502c1c2faa867e3b56\">\n#top .av_textblock_section.av-l8c9m37b-d3aec98e3de5fa502c1c2faa867e3b56 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l8c9m37b-d3aec98e3de5fa502c1c2faa867e3b56 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>The online gift basket category is highly competitive, especially around peak Holiday seasons such as Thanksgiving, Christmas, Mother\u2019s Day and Father\u2019s Day as well as special occasions such as anniversaries and birthdays. To increase awareness for their diverse offering through search results, it was important for Hickory Farms to be present on page one results for this saturated and competitive category.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rhk65y-3f625f8b50d6db2a0ee275b5a8809355\">\n.avia-section.av-rhk65y-3f625f8b50d6db2a0ee275b5a8809355{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='case-results'  class='avia-section av-rhk65y-3f625f8b50d6db2a0ee275b5a8809355 main_color avia-section-large avia-no-border-styling  avia-builder-el-32  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1334'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-pi6ig6-21c72a206afa98a72c838cf8355347cc av_two_fifth  avia-builder-el-33  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2en0za-48aac8b93ad35d18937570cc62e538b0\">\n#top .av_textblock_section.av-2en0za-48aac8b93ad35d18937570cc62e538b0 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-2en0za-48aac8b93ad35d18937570cc62e538b0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE SOLUTION<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqntqe-ee9101738b62c7f7567c071a68085282\">\n#top .hr.av-lqntqe-ee9101738b62c7f7567c071a68085282{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-lqntqe-ee9101738b62c7f7567c071a68085282 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lqntqe-ee9101738b62c7f7567c071a68085282 hr-custom  avia-builder-el-35  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c9mqog-77a0181621e0c2e312850a35624427d8\">\n#top .av-special-heading.av-l8c9mqog-77a0181621e0c2e312850a35624427d8{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-l8c9mqog-77a0181621e0c2e312850a35624427d8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-l8c9mqog-77a0181621e0c2e312850a35624427d8 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-l8c9mqog-77a0181621e0c2e312850a35624427d8 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-l8c9mqog-77a0181621e0c2e312850a35624427d8 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-l8c9mqog-77a0181621e0c2e312850a35624427d8 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-l8c9mqog-77a0181621e0c2e312850a35624427d8 av-special-heading-h2 blockquote modern-quote  avia-builder-el-36  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Double-down on strengths, find and capture new audiences.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-22m2k6-d766fafaf7dcee6f1580b2271ab68970 av_three_fifth  avia-builder-el-37  el_after_av_two_fifth  el_before_av_two_fifth  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c9ohbj-4125e43f4ce1281db94835dd74482e1c\">\n#top .av_textblock_section.av-l8c9ohbj-4125e43f4ce1281db94835dd74482e1c .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l8c9ohbj-4125e43f4ce1281db94835dd74482e1c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Through a series of research exercises, the solution to Hickory Farms\u2019 challenges took a multi-faceted approach:<\/p>\n<ul>\n<li>Enhance the website content.<\/li>\n<li>Ensure that search engines had the path of least resistance to index website content.<\/li>\n<li>Send signals to Google showing the website is worthy of ranking on page one.<\/li>\n<\/ul>\n<p>Essentially, Hickory Farms needed to refine their site content to better match a person\u2019s intent when searching for gift basket products online. To do this, Hickory Farms focused on the following initiatives:<\/p>\n<ul>\n<li>Create content around the needs-based searches performed by their new target audiences.<\/li>\n<li>Optimize meta titles, tags, and headings.<\/li>\n<li>Optimize information architecture, content structure, and format.<\/li>\n<li>Update current site copy to include additional keyword variations.<\/li>\n<li>Eliminate technical SEO roadblocks while improving website performance and improving page load speed.<\/li>\n<li>Syndicate content via digital PR, social, and paid channels to obtain links and social signals.<\/li>\n<\/ul>\n<\/div><\/section><\/div><div class='flex_column_table av-jpvsqu-b08652b9ff3455055320009e0bcc9e57 sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-jpvsqu-b08652b9ff3455055320009e0bcc9e57 av_two_fifth  avia-builder-el-39  el_after_av_three_fifth  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljekbcjp-410a0ebea97f580fbab1a49f2083cb64\">\n#top .av_textblock_section.av-ljekbcjp-410a0ebea97f580fbab1a49f2083cb64 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ljekbcjp-410a0ebea97f580fbab1a49f2083cb64 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE RESULTS<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-f79c8278395bf073ecd4e783403e524c\">\n#top .hr.av-av_hr-f79c8278395bf073ecd4e783403e524c{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-av_hr-f79c8278395bf073ecd4e783403e524c .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-f79c8278395bf073ecd4e783403e524c hr-custom  avia-builder-el-41  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljekci03-5e63ab3ff7f8d77336d17a7d80eaecb3\">\n#top .av-special-heading.av-ljekci03-5e63ab3ff7f8d77336d17a7d80eaecb3{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-ljekci03-5e63ab3ff7f8d77336d17a7d80eaecb3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ljekci03-5e63ab3ff7f8d77336d17a7d80eaecb3 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-ljekci03-5e63ab3ff7f8d77336d17a7d80eaecb3 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ljekci03-5e63ab3ff7f8d77336d17a7d80eaecb3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ljekci03-5e63ab3ff7f8d77336d17a7d80eaecb3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ljekci03-5e63ab3ff7f8d77336d17a7d80eaecb3 av-special-heading-h2 blockquote modern-quote  avia-builder-el-42  el_after_av_hr  el_before_av_hr  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >These tactics helped to better align with user-intent, improving the brand\u2019s right to win for their core audience.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-f79c8278395bf073ecd4e783403e524c\">\n#top .hr.av-av_hr-f79c8278395bf073ecd4e783403e524c{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-av_hr-f79c8278395bf073ecd4e783403e524c .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-f79c8278395bf073ecd4e783403e524c hr-custom  avia-builder-el-43  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljekelrd-eee6e41b6d32b294b76f69166a427c24\">\n#top .av_textblock_section.av-ljekelrd-eee6e41b6d32b294b76f69166a427c24 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ljekelrd-eee6e41b6d32b294b76f69166a427c24 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>+283% increase in organic search impressions.<\/li>\n<li>+211% increase in organic search traffic year-over-year.<\/li>\n<li>+2,826 new page 1 rankings for highly coveted non-brand keywords.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column 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class='wp-image-1461 avia-img-lazy-loading-not-1461 avia_image ' src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/hickory-farms-solution-image1.png\" alt='' title=''  height=\"1570\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/hickory-farms-solution-image1.png 1000w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/hickory-farms-solution-image1-191x300.png 191w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/hickory-farms-solution-image1-656x1030.png 656w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/hickory-farms-solution-image1-768x1206.png 768w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/hickory-farms-solution-image1-978x1536.png 978w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/hickory-farms-solution-image1-955x1500.png 955w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/hickory-farms-solution-image1-449x705.png 449w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g38v6u-77351c8aa3eea941a0cf9be446049b0d\">\n.avia-section.av-g38v6u-77351c8aa3eea941a0cf9be446049b0d{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-g38v6u-77351c8aa3eea941a0cf9be446049b0d alternate_color avia-section-large avia-no-border-styling  avia-builder-el-47  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1334'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1hgpt-b777336c0cdc0402f100641bca947953 sc-av_one_third av-equal-height-column-flextable'><div  class='flex_column av-1hgpt-b777336c0cdc0402f100641bca947953 av_one_third  avia-builder-el-48  el_before_av_two_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkqzmky-59f488a9c3d0437abb3071614b1a6caf\">\n.avia-image-container.av-kwkqzmky-59f488a9c3d0437abb3071614b1a6caf img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kwkqzmky-59f488a9c3d0437abb3071614b1a6caf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kwkqzmky-59f488a9c3d0437abb3071614b1a6caf av-styling- avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-49  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1419 avia-img-lazy-loading-not-1419 avia_image ' src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/us-search-award.png\" alt='US Search Awards' title='US Search Awards'  height=\"400\" width=\"350\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/us-search-award.png 350w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/us-search-award-263x300.png 263w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-dzzgly-4dc0b61584ad62e2a37cd44809bde5af av_two_third  avia-builder-el-50  el_after_av_one_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cpm80m-58f968f53a18645a6197bf07c0a7d0d1\">\n#top .av_textblock_section.av-cpm80m-58f968f53a18645a6197bf07c0a7d0d1 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-cpm80m-58f968f53a18645a6197bf07c0a7d0d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #000;\"><strong> RECOGNITION<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a3nt1i-c405150ecafacc8f6342288282d77513\">\n#top .hr.av-a3nt1i-c405150ecafacc8f6342288282d77513{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-a3nt1i-c405150ecafacc8f6342288282d77513 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-a3nt1i-c405150ecafacc8f6342288282d77513 hr-custom  avia-builder-el-52  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c9x4nd-5c34782cc31a4db17f30410ff9263f28\">\n#top .av-special-heading.av-l8c9x4nd-5c34782cc31a4db17f30410ff9263f28{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:38px;\n}\nbody .av-special-heading.av-l8c9x4nd-5c34782cc31a4db17f30410ff9263f28 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-l8c9x4nd-5c34782cc31a4db17f30410ff9263f28 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-l8c9x4nd-5c34782cc31a4db17f30410ff9263f28 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l8c9x4nd-5c34782cc31a4db17f30410ff9263f28 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-l8c9x4nd-5c34782cc31a4db17f30410ff9263f28 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-l8c9x4nd-5c34782cc31a4db17f30410ff9263f28 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-l8c9x4nd-5c34782cc31a4db17f30410ff9263f28 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-53  el_after_av_hr  el_before_av_testimonials  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Finalist, 2021 Best Use of Search.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c9yidc-18fe6170ea3b98494bc12ed5cb96b4c9\">\n#top .avia-testimonial-wrapper.av-l8c9yidc-18fe6170ea3b98494bc12ed5cb96b4c9 .avia-testimonial-content{\ncolor:#ffffff;\n}\n#top .avia-testimonial-wrapper.av-l8c9yidc-18fe6170ea3b98494bc12ed5cb96b4c9 .avia-testimonial-name{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-l8c9yidc-18fe6170ea3b98494bc12ed5cb96b4c9 .avia-testimonial-subtitle{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-l8c9yidc-18fe6170ea3b98494bc12ed5cb96b4c9 .avia-testimonial-link{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-l8c9yidc-18fe6170ea3b98494bc12ed5cb96b4c9 .avia-slideshow-controls{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-testimonial-wrapper av-l8c9yidc-18fe6170ea3b98494bc12ed5cb96b4c9 avia-grid-testimonials avia-grid-1-testimonials avia_animate_when_almost_visible' >\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-l8ca6qpx-0d114b595a9051a1ae691f153e356ac2 avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_full'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/danny-ori-180x180.jpg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/danny-ori-180x180.jpg 180w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/danny-ori-80x80.jpg 80w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/danny-ori-36x36.jpg 36w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/danny-ori.jpg 200w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p>&#8220;NP Digital team helped us change our approach to digital marketing. They are a great agency, and the team supporting us is exceptional. They are all experts in their area, diligent, and manage all the projects with a sense of urgency.&#8221;<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Danny Ori<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >Director of Performance Marketing, Hickory Farms<\/span><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9k57ty-e9c24cd85adccde15e7baf898a7490a5\">\n.avia-section.av-9k57ty-e9c24cd85adccde15e7baf898a7490a5{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-9k57ty-e9c24cd85adccde15e7baf898a7490a5 alternate_color avia-section-large avia-no-border-styling  avia-builder-el-55  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1334'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7nx5me-d0174d0c6715b51bcad13d4c82b1b4fe av_three_fourth  avia-builder-el-56  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5n0evq-21a743457f8a20506184caf277150e5d\">\n#top .av-special-heading.av-5n0evq-21a743457f8a20506184caf277150e5d{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-5n0evq-21a743457f8a20506184caf277150e5d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5n0evq-21a743457f8a20506184caf277150e5d .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-5n0evq-21a743457f8a20506184caf277150e5d .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5n0evq-21a743457f8a20506184caf277150e5d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5n0evq-21a743457f8a20506184caf277150e5d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5n0evq-21a743457f8a20506184caf277150e5d av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-57  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >More success stories.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3syl12-f3eb79792972929cca718e3a058d0988\">\n#top .hr.av-3syl12-f3eb79792972929cca718e3a058d0988{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-3syl12-f3eb79792972929cca718e3a058d0988 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-3syl12-f3eb79792972929cca718e3a058d0988 hr-custom  avia-builder-el-58  el_after_av_three_fourth  el_before_av_masonry_entries  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div id='av-masonry-1' class='av-masonry av-2sl7om-742f2b0cd7407540f95551045d673bce noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation- av-masonry-col-5 av-caption-on-hover av-caption-style- av-masonry-entries av-orientation-square ' data-post_id=\"1334\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image all_sort earned-media_sort  enterprise_sort '><\/div><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/verint\/\"  id='av-masonry-1-item-17294' data-av-masonry-item='17294' class='av-masonry-entry isotope-item post-17294 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"verint-preview\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/07\/verint-preview.jpg);\"  title=\"verint-preview\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Implementing SEO best practices during a migration boosts traffic 210%.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/cnn\/\"  id='av-masonry-1-item-15751' data-av-masonry-item='15751' class='av-masonry-entry isotope-item post-15751 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-earned-media portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"cnn-preview\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/cnn-preview-705x705.jpg);\"  title=\"cnn-preview\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How CNN Brasil reached 1 billion pageviews in 2022.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/ascent-funding\/\"  id='av-masonry-1-item-15224' data-av-masonry-item='15224' class='av-masonry-entry isotope-item post-15224 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"ascent-cover\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ascent-cover-705x705.jpg);\"  title=\"ascent-cover\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How a multichannel content campaign drove leads and increased awareness for Ascent.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/ncsa-college-recruiting\/\"  id='av-masonry-1-item-15210' data-av-masonry-item='15210' class='av-masonry-entry isotope-item post-15210 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"ncsa-cover\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ncsa-cover-705x705.jpg);\"  title=\"ncsa-cover\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Cross-functional content collaboration boosts traffic, improves user experience and increases leads for NCSA.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/connectwise\/\"  id='av-masonry-1-item-13112' data-av-masonry-item='13112' class='av-masonry-entry isotope-item post-13112 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-enterprise all_sort enterprise_sort  av-masonry-item-with-image' title=\"ConnectWise\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/connectwise-preview-705x705.jpg);\"   alt=\"ConnectWise\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How ConnectWise and NP Digital increased ROAS of paid search by 100%.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/lantern-by-sofi\/\"  id='av-masonry-1-item-12802' data-av-masonry-item='12802' class='av-masonry-entry isotope-item post-12802 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Lantern by SoFi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/08\/lantern-case-study-preview-705x705.jpg);\"   alt=\"Lantern by Sofi\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we increased organic search traffic by 561% for Lantern.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/tektronix\/\"  id='av-masonry-1-item-13126' data-av-masonry-item='13126' class='av-masonry-entry isotope-item post-13126 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-enterprise all_sort enterprise_sort  av-masonry-item-with-image' title=\"Tektronix\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/tek-preview-705x705.jpg);\"   alt=\"Tektronix\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we quantified conversions for Tek's global paid search program.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/sofi\/\"  id='av-masonry-1-item-705' data-av-masonry-item='705' class='av-masonry-entry isotope-item post-705 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"SoFi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-sofi-705x705.jpg);\"   alt=\"Sofi\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we achieved 509% organic growth for a new product.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/adobe\/\"  id='av-masonry-1-item-1326' data-av-masonry-item='1326' class='av-masonry-entry isotope-item post-1326 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Adobe\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-adobe-705x705.jpg);\"   alt=\"Adobe\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Search informed content launches new community.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/hickory-farms\/\"  id='av-masonry-1-item-1334' data-av-masonry-item='1334' class='av-masonry-entry isotope-item post-1334 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Hickory Farms\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-Farms-705x705.jpg);\"   alt=\"Hickory Farms\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Digital transformation for a historic brand.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Digital transformation for a historic brand.<\/p>\n","protected":false},"featured_media":727,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[85,62],"class_list":["post-1334","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-earned-media","portfolio_entries-enterprise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hickory Farms: Digital transformation for a historic brand.<\/title>\n<meta name=\"description\" content=\"Hickory Farms engaged NP Digital to define a content roadmap, which leveraged search data to increase visibility in online search results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/npdigital.com\/blog\/work\/hickory-farms\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta 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