{"id":15210,"date":"2022-01-02T10:52:58","date_gmt":"2022-01-02T18:52:58","guid":{"rendered":"https:\/\/npdigital.com\/nl\/?post_type=portfolio&#038;p=15210"},"modified":"2023-10-26T00:38:17","modified_gmt":"2023-10-25T22:38:17","slug":"ncsa-college-recruiting","status":"publish","type":"portfolio","link":"https:\/\/npdigital.com\/nl\/blog\/work\/ncsa-college-recruiting\/","title":{"rendered":"NCSA College Recruiting"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhi2ysr-0cb0860b777b1ed85f46fbf4a39d7d17\">\n.avia-section.av-kwhi2ysr-0cb0860b777b1ed85f46fbf4a39d7d17{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ncsa-slider-background.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-kwhi2ysr-0cb0860b777b1ed85f46fbf4a39d7d17 .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kwhi2ysr-0cb0860b777b1ed85f46fbf4a39d7d17 main_color avia-section-large avia-no-border-styling  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15210'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 sc-av_two_third av-equal-height-column-flextable'><div  class='flex_column av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5\">\n#top .av_textblock_section.av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5 .avia_textblock{\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"color: #ff5f29;\"><strong>NCSA COLLEGE RECRUITING<\/strong><\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwzsv5nw-c65aba8a3aed25244bbdec64b212cf72\">\n#top .av-rotator-container.av-kwzsv5nw-c65aba8a3aed25244bbdec64b212cf72{\ntext-align:left;\ncolor:#ffffff;\n}\n#top #wrap_all .av-rotator-container.av-kwzsv5nw-c65aba8a3aed25244bbdec64b212cf72 .av-rotator-container-inner{\nfont-size:4vw;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-rotator-container.av-kwzsv5nw-c65aba8a3aed25244bbdec64b212cf72 .av-rotator-container-inner{\nfont-size:40px;\n}\n}\n<\/style>\n<div  class='av-rotator-container av-rotation-container-left av-kwzsv5nw-c65aba8a3aed25244bbdec64b212cf72  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock ' data-interval='5' data-animation='1'><h1 class='av-rotator-container-inner'>Cross-functional content collaboration boosts traffic, improves user experience and increases leads for NCSA.<span class='av-rotator-text av-rotator-multiline-off'><\/span><\/h1><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5\">\n#top .av_textblock_section.av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5 .avia_textblock{\nfont-size:24px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Analytics work, GA4 implementation, CRO experiments and persona \/ content journey work adds value for months to come.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi3uowg-2b870df0f451e1789e6437787f63913d\">\n#top .hr.av-kwi3uowg-2b870df0f451e1789e6437787f63913d{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-kwi3uowg-2b870df0f451e1789e6437787f63913d .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-kwi3uowg-2b870df0f451e1789e6437787f63913d hr-custom  avia-builder-el-5  el_after_av_textblock  el_before_av_buttonrow  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-ky2yh5we-837e04e5936f423e6d2475453694602c avia-buttonrow-left  avia-builder-el-6  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2ygphm-1b87de5f9844ae2c5a337514e8179571\">\n#top #wrap_all .avia-button.av-ky2ygphm-1b87de5f9844ae2c5a337514e8179571{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#npd-full-page'  class='avia-button av-ky2ygphm-1b87de5f9844ae2c5a337514e8179571 avia-icon_select-no avia-size-large avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >Read more<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2yh20m-e1bba7042f53e3805455685e7001ae49\">\n#top #wrap_all .avia-button.av-ky2yh20m-e1bba7042f53e3805455685e7001ae49{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#case-results'  class='avia-button av-ky2yh20m-e1bba7042f53e3805455685e7001ae49 avia-icon_select-no avia-size-large avia-color-grey'  ><span class='avia_iconbox_title' >See the solution<\/span><\/a>\n<\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-ah36h-99b3d945f7cb166a533d9d9d1fc2527d av_one_third  avia-builder-el-7  el_after_av_two_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-25pygx-6d57148defe071c6550d23e82a4e9fc4 entry-content-wrapper main_color av-flex-cells  avia-builder-el-8  el_after_av_section  el_before_av_section  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155\">\n.flex_cell.av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ff5e29;\n}\n<\/style>\n<div class='flex_cell av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-9  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq3k3c-1fc8b644bda80464f4c6cd600772411f\">\n#top .avia-animated-number.av-kwkq3k3c-1fc8b644bda80464f4c6cd600772411f .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kwkq3k3c-1fc8b644bda80464f4c6cd600772411f .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq3k3c-1fc8b644bda80464f4c6cd600772411f av-force-default-color avia_animate_when_visible  avia-builder-el-10  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"20\" data-start_from=\"0\">20<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Increase in total organic search traffic year-over-year, in only 6 months.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lrkwzu-808aeb852389226e63525ebf664ca9ab\">\n.flex_cell.av-lrkwzu-808aeb852389226e63525ebf664ca9ab{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ef561a;\n}\n<\/style>\n<div class='flex_cell av-lrkwzu-808aeb852389226e63525ebf664ca9ab av-gridrow-cell av_one_fourth no_margin  avia-builder-el-11  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq5yiu-bd4ecbb7d09f7bb1bcc8fae630b1db5a\">\n#top .avia-animated-number.av-kwkq5yiu-bd4ecbb7d09f7bb1bcc8fae630b1db5a .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kwkq5yiu-bd4ecbb7d09f7bb1bcc8fae630b1db5a .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq5yiu-bd4ecbb7d09f7bb1bcc8fae630b1db5a av-force-default-color avia_animate_when_visible  avia-builder-el-12  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"52\" data-start_from=\"0\">52<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Increase in organic clicks to the blog year-over-year post migration.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysnlewg-7a11d9d2d7e8d5b999b5cfe4e6841512\">\n.flex_cell.av-kysnlewg-7a11d9d2d7e8d5b999b5cfe4e6841512{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#d74912;\n}\n<\/style>\n<div class='flex_cell av-kysnlewg-7a11d9d2d7e8d5b999b5cfe4e6841512 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-13  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kz1yr7hv-994dd19d673120e9a35d6f2a48b62ba0\">\n#top .avia-animated-number.av-kz1yr7hv-994dd19d673120e9a35d6f2a48b62ba0 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kz1yr7hv-994dd19d673120e9a35d6f2a48b62ba0 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kz1yr7hv-994dd19d673120e9a35d6f2a48b62ba0 av-force-default-color avia_animate_when_visible  avia-builder-el-14  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"47\" data-start_from=\"0\">47<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Increase in organic search lead volume year-over-year.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kz1yro1c-4362b8112460d06c784f8e07f743586a\">\n.flex_cell.av-kz1yro1c-4362b8112460d06c784f8e07f743586a{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ff5e29;\n}\n<\/style>\n<div class='flex_cell av-kz1yro1c-4362b8112460d06c784f8e07f743586a av-gridrow-cell av_one_fourth no_margin  avia-builder-el-15  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lere3fzv-a0f202732d224bee9fc8265039db7675\">\n#top .avia-animated-number.av-lere3fzv-a0f202732d224bee9fc8265039db7675 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lere3fzv-a0f202732d224bee9fc8265039db7675 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lere3fzv-a0f202732d224bee9fc8265039db7675 av-force-default-color avia_animate_when_visible  avia-builder-el-16  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"24\" data-start_from=\"0\">24<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Decrease in total site bounce rates.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<div id='read-more'  class='avia-section av-ky2z002t-85fe0e9d68f196a9e742313300175b78 main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_layout_row  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15210'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyso3a5g-fbde3ef966ff4da47d20b8fdfae53979\">\n#top .hr.hr-invisible.av-kyso3a5g-fbde3ef966ff4da47d20b8fdfae53979{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kyso3a5g-fbde3ef966ff4da47d20b8fdfae53979 hr-invisible  avia-builder-el-18  el_before_av_two_fifth  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-dk9pd-1273901089343075b5e7b154fa0f861e sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-dk9pd-1273901089343075b5e7b154fa0f861e av_two_fifth  avia-builder-el-19  el_after_av_hr  el_before_av_three_fifth  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2z0yuj-76d40df96dd76a60b1ee7cf44b315677\">\n#top .av_textblock_section.av-ky2z0yuj-76d40df96dd76a60b1ee7cf44b315677 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2z0yuj-76d40df96dd76a60b1ee7cf44b315677 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE COMPANY<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-amzkx-d265132fc418902c798968f76451dae0\">\n#top .hr.av-amzkx-d265132fc418902c798968f76451dae0{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-amzkx-d265132fc418902c798968f76451dae0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-amzkx-d265132fc418902c798968f76451dae0 hr-custom  avia-builder-el-21  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ngf40-5cd58f7730c56a3984572db27105f554\">\n#top .av-special-heading.av-2ngf40-5cd58f7730c56a3984572db27105f554{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-2ngf40-5cd58f7730c56a3984572db27105f554 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2ngf40-5cd58f7730c56a3984572db27105f554 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-2ngf40-5cd58f7730c56a3984572db27105f554 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2ngf40-5cd58f7730c56a3984572db27105f554 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2ngf40-5cd58f7730c56a3984572db27105f554 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2ngf40-5cd58f7730c56a3984572db27105f554 av-special-heading-h2 blockquote modern-quote  avia-builder-el-22  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >NCSA is the largest and most-experienced college athletic recruiting network, having helped more than 250,000 student-athletes make commitments to their college choice.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-7q18y9-011d47c5a348fb6bde737de38f6630c4 av_three_fifth  avia-builder-el-23  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0\">\n#top .hr.hr-invisible.av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0 hr-invisible  avia-builder-el-24  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22qbk9-98367f315af440d9d68fc656496f4bea\">\n#top .av_textblock_section.av-22qbk9-98367f315af440d9d68fc656496f4bea .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-22qbk9-98367f315af440d9d68fc656496f4bea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>For over 20 years, NCSA College Recruiting has offered recruiting advice and college coach connections to high school student-athletes around the world.<\/p>\n<p>NCSA\u2019s mission is to Inspire and empower every student-athlete in the world to win their future. Founded by athletes, we support student-athletes in their self-discovery and journey to playing their sport in college.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='center-col'  class='avia-section av-5cstzl-f87e6ef03d0d43b56e7f0a9e55e882ec main_color avia-section-default avia-no-border-styling  avia-builder-el-26  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15210'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-g35xd-cec5e8f0d4cfa9dcd79b82c25b2f9db8 sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-g35xd-cec5e8f0d4cfa9dcd79b82c25b2f9db8 av_two_fifth  avia-builder-el-27  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysne3j6-1a5f072dc2fd5cdc22dd0d2ad7e5274d\">\n#top .av_textblock_section.av-kysne3j6-1a5f072dc2fd5cdc22dd0d2ad7e5274d .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-kysne3j6-1a5f072dc2fd5cdc22dd0d2ad7e5274d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE CHALLENGE<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3slxwx-9832ca8a76b6414a6bdab155e996591f\">\n#top .hr.av-3slxwx-9832ca8a76b6414a6bdab155e996591f{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-3slxwx-9832ca8a76b6414a6bdab155e996591f .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-3slxwx-9832ca8a76b6414a6bdab155e996591f hr-custom  avia-builder-el-29  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ly55l-09b28c57e60109b6037b54ce1905951e\">\n#top .av-special-heading.av-4ly55l-09b28c57e60109b6037b54ce1905951e{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-4ly55l-09b28c57e60109b6037b54ce1905951e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-4ly55l-09b28c57e60109b6037b54ce1905951e .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-4ly55l-09b28c57e60109b6037b54ce1905951e .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-4ly55l-09b28c57e60109b6037b54ce1905951e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-4ly55l-09b28c57e60109b6037b54ce1905951e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-4ly55l-09b28c57e60109b6037b54ce1905951e av-special-heading-h2 blockquote modern-quote  avia-builder-el-30  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >While the website was already averaging well over a million organic search sessions each month, legacy platforms presented a challenge for SEO, most of NCSA\u2019s content was hosted on old servers that could not be edited\/optimized.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-2uq5vl-ce01697472485aa348bc99c2cbbcc9bd av_three_fifth  avia-builder-el-31  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f\">\n#top .hr.hr-invisible.av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f hr-invisible  avia-builder-el-32  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2zgecs-ae116d0756a3769bb5c32f1793d6ea81\">\n#top .av_textblock_section.av-ky2zgecs-ae116d0756a3769bb5c32f1793d6ea81 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2zgecs-ae116d0756a3769bb5c32f1793d6ea81 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Rather than take on a substantial amount of technical debt to move this outdated content over we shifted our focus into the creation of new content with a purpose.<\/p>\n<p>NCSA\u2019s sprint cycles also presented some challenges, as web updates had to be deployed in 2-week sprints. This limited the speed at which small updates could be made and forced the team to prioritize updates by potential impact.<\/p>\n<p>Lastly, there were some limitations to what we could influence, given much of NCSA\u2019s user journey occurs in-product. Optimizing the user experience beyond the gate was out of the Marketing teams\u2019 scope and would require the product teams\u2019 buy-in and resources.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi66jnn-5f69f6a9c6c1c1c736546c3e322ddee1\">\n.avia-section.av-kwi66jnn-5f69f6a9c6c1c1c736546c3e322ddee1{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='case-results'  class='avia-section av-kwi66jnn-5f69f6a9c6c1c1c736546c3e322ddee1 main_color avia-section-large avia-no-border-styling  avia-builder-el-34  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15210'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1jjrt-4ee5d35be92384c84f1c6b164cc182b4 av_two_fifth  avia-builder-el-35  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439\">\n#top .av_textblock_section.av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE SOLUTION<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4x4x29-78e45473b4a21a705611ff9c3fb52836\">\n#top .hr.av-4x4x29-78e45473b4a21a705611ff9c3fb52836{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-4x4x29-78e45473b4a21a705611ff9c3fb52836 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-4x4x29-78e45473b4a21a705611ff9c3fb52836 hr-custom  avia-builder-el-37  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2rx661-9af6d055a58aa1068699cca438ed4850\">\n#top .av-special-heading.av-2rx661-9af6d055a58aa1068699cca438ed4850{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-2rx661-9af6d055a58aa1068699cca438ed4850 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2rx661-9af6d055a58aa1068699cca438ed4850 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-2rx661-9af6d055a58aa1068699cca438ed4850 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2rx661-9af6d055a58aa1068699cca438ed4850 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2rx661-9af6d055a58aa1068699cca438ed4850 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2rx661-9af6d055a58aa1068699cca438ed4850 av-special-heading-h2 blockquote modern-quote  avia-builder-el-38  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >NCSA partnered with NPD to evolve its digital marketing presence to provide a more performant and user-first experience.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-ai9m9-707cb4bd336f15117df3551d118bdeb0 av_three_fifth  avia-builder-el-39  el_after_av_two_fifth  el_before_av_two_fifth  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky302vry-ba2b8cc04fe5c2b59cc7a531156bfde9\">\n#top .av_textblock_section.av-ky302vry-ba2b8cc04fe5c2b59cc7a531156bfde9 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky302vry-ba2b8cc04fe5c2b59cc7a531156bfde9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>This 6-month initiative spanned across tactics and channels, requiring ongoing collaboration of NPD &amp; NCSA Marketing, Content, SEO, Web, and Analytics teams.<\/p>\n<p>To improve data accuracy, we outlined robust technical implementation specs which were deployed by NCSA in 2-week sprints over four months. The complexity required frequent working sessions between NPD and NCSA product owners, web dev, data science, and marketing teams.<\/p>\n<p>To improve traffic, we provided a content roadmap that was divided amongst teams for execution. NPD and NCSA collaborated on production, NPD driving strategy and NCSA executing flawlessly. A blog migration was executed simultaneously by NCSA.<\/p>\n<p>To improve the user experience, we conducted interviews with NCSA customers to understand pain points and content gaps. At the same time, NCSA mined their CRM for demographic and sales trends to present a cohesive qualitative and quantitative view.<\/p>\n<p>To improve conversion rates, NPD and NCSA collaborated on CRO and ran experiments through Google Optimize. NPD designed the tests, NCSA developers handled code updates, and NPD executed the tests.<\/p>\n<\/div><\/section><\/div><div class='flex_column_table av-1fuomua-e4587a4b4e3c92018f1339ef73ae030a sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-1fuomua-e4587a4b4e3c92018f1339ef73ae030a av_two_fifth  avia-builder-el-41  el_after_av_three_fifth  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgyg5i9t-c062f6c33c09edc3d06829637025fa83\">\n#top .av_textblock_section.av-lgyg5i9t-c062f6c33c09edc3d06829637025fa83 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-lgyg5i9t-c062f6c33c09edc3d06829637025fa83 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE RESULTS<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n91n4a-1975dd661dca73c4cb5f4f5571b62fec\">\n#top .hr.av-n91n4a-1975dd661dca73c4cb5f4f5571b62fec{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-n91n4a-1975dd661dca73c4cb5f4f5571b62fec .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-n91n4a-1975dd661dca73c4cb5f4f5571b62fec hr-custom  avia-builder-el-43  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgyg7nko-05a763258a6fa55ada9c1abc83a24ec6\">\n#top .av-special-heading.av-lgyg7nko-05a763258a6fa55ada9c1abc83a24ec6{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-lgyg7nko-05a763258a6fa55ada9c1abc83a24ec6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lgyg7nko-05a763258a6fa55ada9c1abc83a24ec6 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-lgyg7nko-05a763258a6fa55ada9c1abc83a24ec6 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lgyg7nko-05a763258a6fa55ada9c1abc83a24ec6 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lgyg7nko-05a763258a6fa55ada9c1abc83a24ec6 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lgyg7nko-05a763258a6fa55ada9c1abc83a24ec6 av-special-heading-h2 blockquote modern-quote  avia-builder-el-44  el_after_av_hr  el_before_av_hr  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >The partnership between NPD and NCSA yielded impressive results in a short time.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgygn9gq-4ee915a5fe74d1327a105838dd79a122\">\n#top .hr.hr-invisible.av-lgygn9gq-4ee915a5fe74d1327a105838dd79a122{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-lgygn9gq-4ee915a5fe74d1327a105838dd79a122 hr-invisible  avia-builder-el-45  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12n5pz6-fc9523daea9d77a8eb667131c388be72\">\n#top .av_textblock_section.av-12n5pz6-fc9523daea9d77a8eb667131c388be72 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-12n5pz6-fc9523daea9d77a8eb667131c388be72 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>20%\u200b increase in total organic search traffic year-over-year.\u200b<\/li>\n<li>52%\u200b increase in organic clicks to the blog year-over-year post migration.\u200b<\/li>\n<li>47%\u200b increase in organic search lead volume year-over-year.\u200b<\/li>\n<li>24%\u200b decrease in total site bounce rates.\u200b<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12fnpm2-b30c82ce9929535981355f853b272f80\">\n#top .hr.hr-invisible.av-12fnpm2-b30c82ce9929535981355f853b272f80{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-12fnpm2-b30c82ce9929535981355f853b272f80 hr-invisible  avia-builder-el-47  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lereh8yg-879bede8ba51b422d513d847dedce7a4\">\n#top .av_textblock_section.av-lereh8yg-879bede8ba51b422d513d847dedce7a4 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-lereh8yg-879bede8ba51b422d513d847dedce7a4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>ADDED VALUE<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-myszii-e54ed9443b1d9a4a98b08e4063080f60\">\n#top .hr.av-myszii-e54ed9443b1d9a4a98b08e4063080f60{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-myszii-e54ed9443b1d9a4a98b08e4063080f60 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-myszii-e54ed9443b1d9a4a98b08e4063080f60 hr-custom  avia-builder-el-49  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ny1uiy-74c73e40b84996b763340fc0f077ba72\">\n#top .av_textblock_section.av-ny1uiy-74c73e40b84996b763340fc0f077ba72 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ny1uiy-74c73e40b84996b763340fc0f077ba72 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Analytics work has enabled NCSA to connect the user journey from first web touchpoint into product.<\/li>\n<li>GA4 implementation allows for analysis of digital performance not previously possible, including funnel performance by channel.<\/li>\n<li>CRO experiments have informed future changes to the website, including the launch of a progressive lead form and new CTAs.<\/li>\n<li>Persona and content journey work will inform NCSA\u2019s omnichannel content strategy for months\/years to come.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jfmqua-7243d2534fda541a139dbc631b8b9af3 av_three_fifth  avia-builder-el-51  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7duzah5-593accac409df1320a43d353095966e1\">\n.avia-image-container.av-l7duzah5-593accac409df1320a43d353095966e1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l7duzah5-593accac409df1320a43d353095966e1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l7duzah5-593accac409df1320a43d353095966e1 av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-center  avia-builder-el-52  avia-builder-el-no-sibling  img-frame2'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15978 avia-img-lazy-loading-not-15978 avia_image ' src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/ncsa-uber-1-scaled.jpg\" alt='' title='ncsa-uber'  height=\"1990\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/ncsa-uber-1-scaled.jpg 1200w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/ncsa-uber-1-181x300.jpg 181w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/ncsa-uber-1-621x1030.jpg 621w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/ncsa-uber-1-768x1274.jpg 768w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/ncsa-uber-1-926x1536.jpg 926w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/ncsa-uber-1-904x1500.jpg 904w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/01\/ncsa-uber-1-425x705.jpg 425w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrfg1-636ccd819dc013f1249bb5a6502aff25\">\n.avia-section.av-jrfg1-636ccd819dc013f1249bb5a6502aff25{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-jrfg1-636ccd819dc013f1249bb5a6502aff25 alternate_color avia-section-large avia-no-border-styling  avia-builder-el-53  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15210'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-b7115-236931ff95e59dccdbaaf8cb4c7f0913 av_three_fourth  avia-builder-el-54  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky30vxfu-693323300ccda84cc540be8efc2ba42f\">\n#top .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ky30vxfu-693323300ccda84cc540be8efc2ba42f av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-55  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >More success stories.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-73qcp-056bc292f9be1d585e8f05543085efc0\">\n#top .hr.av-73qcp-056bc292f9be1d585e8f05543085efc0{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-73qcp-056bc292f9be1d585e8f05543085efc0 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-73qcp-056bc292f9be1d585e8f05543085efc0 hr-custom  avia-builder-el-56  el_after_av_three_fourth  el_before_av_masonry_entries  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div id='av-masonry-1' class='av-masonry av-kwldlkem-6b8a80650788b14e405b7f05d5ecdc8d noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation- av-masonry-col-5 av-caption-on-hover av-caption-style- av-masonry-entries av-orientation-square ' data-post_id=\"15210\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image all_sort earned-media_sort  enterprise_sort '><\/div><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/verint\/\"  id='av-masonry-1-item-17294' data-av-masonry-item='17294' class='av-masonry-entry isotope-item post-17294 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"verint-preview\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/07\/verint-preview.jpg);\"  title=\"verint-preview\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Implementing SEO best practices during a migration boosts traffic 210%.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/cnn\/\"  id='av-masonry-1-item-15751' data-av-masonry-item='15751' class='av-masonry-entry isotope-item post-15751 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-earned-media portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"cnn-preview\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/cnn-preview-705x705.jpg);\"  title=\"cnn-preview\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How CNN Brasil reached 1 billion pageviews in 2022.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/ascent-funding\/\"  id='av-masonry-1-item-15224' data-av-masonry-item='15224' class='av-masonry-entry isotope-item post-15224 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"ascent-cover\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ascent-cover-705x705.jpg);\"  title=\"ascent-cover\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How a multichannel content campaign drove leads and increased awareness for Ascent.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/ncsa-college-recruiting\/\"  id='av-masonry-1-item-15210' data-av-masonry-item='15210' class='av-masonry-entry isotope-item post-15210 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"ncsa-cover\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ncsa-cover-705x705.jpg);\"  title=\"ncsa-cover\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Cross-functional content collaboration boosts traffic, improves user experience and increases leads for NCSA.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/connectwise\/\"  id='av-masonry-1-item-13112' data-av-masonry-item='13112' class='av-masonry-entry isotope-item post-13112 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-enterprise all_sort enterprise_sort  av-masonry-item-with-image' title=\"ConnectWise\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/connectwise-preview-705x705.jpg);\"   alt=\"ConnectWise\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How ConnectWise and NP Digital increased ROAS of paid search by 100%.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/lantern-by-sofi\/\"  id='av-masonry-1-item-12802' data-av-masonry-item='12802' class='av-masonry-entry isotope-item post-12802 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Lantern by SoFi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/08\/lantern-case-study-preview-705x705.jpg);\"   alt=\"Lantern by Sofi\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we increased organic search traffic by 561% for Lantern.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/tektronix\/\"  id='av-masonry-1-item-13126' data-av-masonry-item='13126' class='av-masonry-entry isotope-item post-13126 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-enterprise all_sort enterprise_sort  av-masonry-item-with-image' title=\"Tektronix\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/tek-preview-705x705.jpg);\"   alt=\"Tektronix\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we quantified conversions for Tek's global paid search program.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/sofi\/\"  id='av-masonry-1-item-705' data-av-masonry-item='705' class='av-masonry-entry isotope-item post-705 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"SoFi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-sofi-705x705.jpg);\"   alt=\"Sofi\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we achieved 509% organic growth for a new product.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/adobe\/\"  id='av-masonry-1-item-1326' data-av-masonry-item='1326' class='av-masonry-entry isotope-item post-1326 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Adobe\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-adobe-705x705.jpg);\"   alt=\"Adobe\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Search informed content launches new community.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/hickory-farms\/\"  id='av-masonry-1-item-1334' data-av-masonry-item='1334' class='av-masonry-entry isotope-item post-1334 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Hickory Farms\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-Farms-705x705.jpg);\"   alt=\"Hickory Farms\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Digital transformation for a historic brand.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cross-functional content collaboration boosts traffic, improves user experience and increases leads for NCSA.<\/p>\n","protected":false},"featured_media":15215,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[85,62],"class_list":["post-15210","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-earned-media","portfolio_entries-enterprise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NCSA College Recruiting: Cross-functional content collaboration boosts traffic, improves user experience and increases leads for NCSA.<\/title>\n<meta name=\"description\" content=\"Analytics work, GA4 implementation, CRO experiments and persona \/ content journey work adds value for months to come.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/npdigital.com\/blog\/work\/ncsa-college-recruiting\/\" 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