{"id":15224,"date":"2021-01-07T14:40:39","date_gmt":"2021-01-07T22:40:39","guid":{"rendered":"https:\/\/npdigital.com\/nl\/?post_type=portfolio&#038;p=15224"},"modified":"2023-10-26T00:37:41","modified_gmt":"2023-10-25T22:37:41","slug":"ascent-funding","status":"publish","type":"portfolio","link":"https:\/\/npdigital.com\/nl\/blog\/work\/ascent-funding\/","title":{"rendered":"Ascent Funding"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhi2ysr-57b422c884f374368e48b878731da1b9\">\n.avia-section.av-kwhi2ysr-57b422c884f374368e48b878731da1b9{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ascent-funding-slider.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-kwhi2ysr-57b422c884f374368e48b878731da1b9 .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kwhi2ysr-57b422c884f374368e48b878731da1b9 main_color avia-section-large avia-no-border-styling  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15224'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 sc-av_two_third av-equal-height-column-flextable'><div  class='flex_column av-1ajhl-8f96bdbc4e66166ae6d0cfd41c1c9224 av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5\">\n#top .av_textblock_section.av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5 .avia_textblock{\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-kwhlos3o-aa0c14e92a28b8dbce58271beb9dead5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"color: #ff5f29;\"><strong>ASCENT FUNDING<\/strong><\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwzsv5nw-7127b8d0d2963ca378daa2aa228001e7\">\n#top .av-rotator-container.av-kwzsv5nw-7127b8d0d2963ca378daa2aa228001e7{\ntext-align:left;\ncolor:#ffffff;\n}\n#top #wrap_all .av-rotator-container.av-kwzsv5nw-7127b8d0d2963ca378daa2aa228001e7 .av-rotator-container-inner{\nfont-size:4vw;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-rotator-container.av-kwzsv5nw-7127b8d0d2963ca378daa2aa228001e7 .av-rotator-container-inner{\nfont-size:40px;\n}\n}\n<\/style>\n<div  class='av-rotator-container av-rotation-container-left av-kwzsv5nw-7127b8d0d2963ca378daa2aa228001e7  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock ' data-interval='5' data-animation='1'><h1 class='av-rotator-container-inner'>How a multichannel content campaign drove leads, increased awareness, and created future marketing assets for Ascent.<span class='av-rotator-text av-rotator-multiline-off'><\/span><\/h1><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5\">\n#top .av_textblock_section.av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5 .avia_textblock{\nfont-size:24px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kwhiukx6-2a207f72b0254fc9356c2e738d4870e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Our Pursue Your Dreams contest gave students an opportunity to win $10,000 for sharing their dreams via a short video submission.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f\">\n#top .hr.hr-invisible.av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-kwi3uowg-2cdc519e7d385ed8974cc8b100be304f hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-ky2yh5we-837e04e5936f423e6d2475453694602c avia-buttonrow-left  avia-builder-el-6  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2ygphm-1b87de5f9844ae2c5a337514e8179571\">\n#top #wrap_all .avia-button.av-ky2ygphm-1b87de5f9844ae2c5a337514e8179571{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#npd-full-page'  class='avia-button av-ky2ygphm-1b87de5f9844ae2c5a337514e8179571 avia-icon_select-no avia-size-large avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >Read more<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2yh20m-e1bba7042f53e3805455685e7001ae49\">\n#top #wrap_all .avia-button.av-ky2yh20m-e1bba7042f53e3805455685e7001ae49{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#case-results'  class='avia-button av-ky2yh20m-e1bba7042f53e3805455685e7001ae49 avia-icon_select-no avia-size-large avia-color-grey'  ><span class='avia_iconbox_title' >See the solution<\/span><\/a>\n<\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-ah36h-99b3d945f7cb166a533d9d9d1fc2527d av_one_third  avia-builder-el-7  el_after_av_two_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-25pygx-6d57148defe071c6550d23e82a4e9fc4 entry-content-wrapper main_color av-flex-cells  avia-builder-el-8  el_after_av_section  el_before_av_section  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155\">\n.flex_cell.av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ff5e29;\n}\n<\/style>\n<div class='flex_cell av-kysnkeuh-a0fca6a4d222cb3402c66cdd94041155 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-9  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq3k3c-fb0c518f26a0b9a5c018d1c63afde15c\">\n#top .avia-animated-number.av-kwkq3k3c-fb0c518f26a0b9a5c018d1c63afde15c .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kwkq3k3c-fb0c518f26a0b9a5c018d1c63afde15c .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq3k3c-fb0c518f26a0b9a5c018d1c63afde15c av-force-default-color avia_animate_when_visible  avia-builder-el-10  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"334\" data-start_from=\"0\">334<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Submissions, 34% greater than Ascent&#8217;s 30 day goal of 250.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lrkwzu-808aeb852389226e63525ebf664ca9ab\">\n.flex_cell.av-lrkwzu-808aeb852389226e63525ebf664ca9ab{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ef561a;\n}\n<\/style>\n<div class='flex_cell av-lrkwzu-808aeb852389226e63525ebf664ca9ab av-gridrow-cell av_one_fourth no_margin  avia-builder-el-11  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkq5yiu-c17128f74e6303f0fd94c998888314e7\">\n#top .avia-animated-number.av-kwkq5yiu-c17128f74e6303f0fd94c998888314e7 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kwkq5yiu-c17128f74e6303f0fd94c998888314e7 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kwkq5yiu-c17128f74e6303f0fd94c998888314e7 av-force-default-color avia_animate_when_visible  avia-builder-el-12  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"218\" data-start_from=\"0\">218<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Syndication pick-ups from one optimized press release sent on 10\/10\/2022.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysnlewg-7a11d9d2d7e8d5b999b5cfe4e6841512\">\n.flex_cell.av-kysnlewg-7a11d9d2d7e8d5b999b5cfe4e6841512{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#d74912;\n}\n<\/style>\n<div class='flex_cell av-kysnlewg-7a11d9d2d7e8d5b999b5cfe4e6841512 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-13  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kz1yr7hv-12318adcd3468a9b8c9aa9bc1b9dfaa9\">\n#top .avia-animated-number.av-kz1yr7hv-12318adcd3468a9b8c9aa9bc1b9dfaa9 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-kz1yr7hv-12318adcd3468a9b8c9aa9bc1b9dfaa9 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-kz1yr7hv-12318adcd3468a9b8c9aa9bc1b9dfaa9 av-force-default-color avia_animate_when_visible  avia-builder-el-14  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"32\" data-start_from=\"0\">32<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Placements on .EDU sites including California Lutheran University, Eastern University and California Baptist University.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kz1yro1c-4362b8112460d06c784f8e07f743586a\">\n.flex_cell.av-kz1yro1c-4362b8112460d06c784f8e07f743586a{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ff5e29;\n}\n<\/style>\n<div class='flex_cell av-kz1yro1c-4362b8112460d06c784f8e07f743586a av-gridrow-cell av_one_fourth no_margin  avia-builder-el-15  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lere3fzv-28b503af890c44cd3ca060c02e1ecf7d\">\n#top .avia-animated-number.av-lere3fzv-28b503af890c44cd3ca060c02e1ecf7d .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lere3fzv-28b503af890c44cd3ca060c02e1ecf7d .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lere3fzv-28b503af890c44cd3ca060c02e1ecf7d av-force-default-color avia_animate_when_visible  avia-builder-el-16  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"47\" data-start_from=\"0\">47<\/span><span class=\"avia-no-number\">k<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Impressions on TikTok, over 2K engagements (Likes &amp; comments) in only 30 days.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<div id='read-more'  class='avia-section av-ky2z002t-85fe0e9d68f196a9e742313300175b78 main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_layout_row  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15224'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyso3a5g-fbde3ef966ff4da47d20b8fdfae53979\">\n#top .hr.hr-invisible.av-kyso3a5g-fbde3ef966ff4da47d20b8fdfae53979{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kyso3a5g-fbde3ef966ff4da47d20b8fdfae53979 hr-invisible  avia-builder-el-18  el_before_av_two_fifth  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-dk9pd-1273901089343075b5e7b154fa0f861e sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-dk9pd-1273901089343075b5e7b154fa0f861e av_two_fifth  avia-builder-el-19  el_after_av_hr  el_before_av_three_fifth  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2z0yuj-76d40df96dd76a60b1ee7cf44b315677\">\n#top .av_textblock_section.av-ky2z0yuj-76d40df96dd76a60b1ee7cf44b315677 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2z0yuj-76d40df96dd76a60b1ee7cf44b315677 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE COMPANY<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-amzkx-d265132fc418902c798968f76451dae0\">\n#top .hr.av-amzkx-d265132fc418902c798968f76451dae0{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-amzkx-d265132fc418902c798968f76451dae0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-amzkx-d265132fc418902c798968f76451dae0 hr-custom  avia-builder-el-21  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ngf40-8feeba7297831c0deedd8a073a56e4d9\">\n#top .av-special-heading.av-2ngf40-8feeba7297831c0deedd8a073a56e4d9{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-2ngf40-8feeba7297831c0deedd8a073a56e4d9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2ngf40-8feeba7297831c0deedd8a073a56e4d9 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-2ngf40-8feeba7297831c0deedd8a073a56e4d9 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2ngf40-8feeba7297831c0deedd8a073a56e4d9 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2ngf40-8feeba7297831c0deedd8a073a56e4d9 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2ngf40-8feeba7297831c0deedd8a073a56e4d9 av-special-heading-h2 blockquote modern-quote  avia-builder-el-22  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Ascent Funding is an award-winning leader in outcomes-based lending and student success that is revolutionizing how students and families plan, pay and succeed in higher education.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-7q18y9-011d47c5a348fb6bde737de38f6630c4 av_three_fifth  avia-builder-el-23  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0\">\n#top .hr.hr-invisible.av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3am0ap-97b671ea0dcc4cb93c70eaa7d5051af0 hr-invisible  avia-builder-el-24  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22qbk9-98367f315af440d9d68fc656496f4bea\">\n#top .av_textblock_section.av-22qbk9-98367f315af440d9d68fc656496f4bea .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-22qbk9-98367f315af440d9d68fc656496f4bea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>They are a student-focused company on a mission to provide access to education for millions of underserved students.<\/p>\n<p>Ascent\u2019s college loans are available to undergraduate and graduate students with cosigned and non-cosigned options, and they also offer consumer loans for bootcamp students. Ascent was named &#8220;Best Private Student Loan Overall&#8221; by NerdWallet in 2023 and was recognized as one of the \u201cBest Places to Work in Fintech 2022\u201d by American Banker.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='center-col'  class='avia-section av-5cstzl-f87e6ef03d0d43b56e7f0a9e55e882ec main_color avia-section-default avia-no-border-styling  avia-builder-el-26  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15224'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-g35xd-cec5e8f0d4cfa9dcd79b82c25b2f9db8 sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-g35xd-cec5e8f0d4cfa9dcd79b82c25b2f9db8 av_two_fifth  avia-builder-el-27  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysne3j6-1a5f072dc2fd5cdc22dd0d2ad7e5274d\">\n#top .av_textblock_section.av-kysne3j6-1a5f072dc2fd5cdc22dd0d2ad7e5274d .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-kysne3j6-1a5f072dc2fd5cdc22dd0d2ad7e5274d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE CHALLENGE<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-licmz958-d50c608682c1a145d6a71c8a5109658a\">\n#top .hr.av-licmz958-d50c608682c1a145d6a71c8a5109658a{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-licmz958-d50c608682c1a145d6a71c8a5109658a .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-licmz958-d50c608682c1a145d6a71c8a5109658a hr-custom  avia-builder-el-29  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ly55l-812778bae8f920a3a688a603aa3e180a\">\n#top .av-special-heading.av-4ly55l-812778bae8f920a3a688a603aa3e180a{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-4ly55l-812778bae8f920a3a688a603aa3e180a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-4ly55l-812778bae8f920a3a688a603aa3e180a .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-4ly55l-812778bae8f920a3a688a603aa3e180a .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-4ly55l-812778bae8f920a3a688a603aa3e180a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-4ly55l-812778bae8f920a3a688a603aa3e180a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-4ly55l-812778bae8f920a3a688a603aa3e180a av-special-heading-h2 blockquote modern-quote  avia-builder-el-30  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >The primary goal of the campaign was to capture net new contacts in the form of contest submissions, with a target of 250 submissions. <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-2uq5vl-ce01697472485aa348bc99c2cbbcc9bd av_three_fifth  avia-builder-el-31  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f\">\n#top .hr.hr-invisible.av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5p7i8h-5b9371a2562cd28c9e56447303b0c75f hr-invisible  avia-builder-el-32  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2zgecs-ae116d0756a3769bb5c32f1793d6ea81\">\n#top .av_textblock_section.av-ky2zgecs-ae116d0756a3769bb5c32f1793d6ea81 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2zgecs-ae116d0756a3769bb5c32f1793d6ea81 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Supporting goals included generating website traffic and social engagements from students, developing brand\/ domain authority, and increasing non-brand visibility for top-of-funnel consideration queries.<\/p>\n<p>An unforeseen challenge was the timing of the campaign. The contest went live the same week President Biden announced student loan forgiveness, and much of the news in the education space was focused there. This impacted our response rate from journalists and local media. To overcome this challenge, NPD quickly pivoted tactical outreach to focus less on news outlets and more on universities and scholarships.<\/p>\n<p>Another challenge was the pacing of the contest submissions. Although promotion was consistent throughout the campaign, more than 50% of submissions came in the final week of the contest. While procrastination is not uncommon (especially for college students) this made it hard to get an accurate read of bottom-funnel impact until the campaign was over.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwi66jnn-5f69f6a9c6c1c1c736546c3e322ddee1\">\n.avia-section.av-kwi66jnn-5f69f6a9c6c1c1c736546c3e322ddee1{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='case-results'  class='avia-section av-kwi66jnn-5f69f6a9c6c1c1c736546c3e322ddee1 main_color avia-section-large avia-no-border-styling  avia-builder-el-34  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15224'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1jjrt-4ee5d35be92384c84f1c6b164cc182b4 av_two_fifth  avia-builder-el-35  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439\">\n#top .av_textblock_section.av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky2zyrzm-4604bfd215c698302e0db8e5764c4439 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE SOLUTION<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4x4x29-78e45473b4a21a705611ff9c3fb52836\">\n#top .hr.av-4x4x29-78e45473b4a21a705611ff9c3fb52836{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-4x4x29-78e45473b4a21a705611ff9c3fb52836 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-4x4x29-78e45473b4a21a705611ff9c3fb52836 hr-custom  avia-builder-el-37  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2rx661-2229fd95ce3e92448bd72b70d7c49a3b\">\n#top .av-special-heading.av-2rx661-2229fd95ce3e92448bd72b70d7c49a3b{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-2rx661-2229fd95ce3e92448bd72b70d7c49a3b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2rx661-2229fd95ce3e92448bd72b70d7c49a3b .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-2rx661-2229fd95ce3e92448bd72b70d7c49a3b .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2rx661-2229fd95ce3e92448bd72b70d7c49a3b .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2rx661-2229fd95ce3e92448bd72b70d7c49a3b .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2rx661-2229fd95ce3e92448bd72b70d7c49a3b av-special-heading-h2 blockquote modern-quote  avia-builder-el-38  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Without the hefty budgets of some of their publicly-owned industry competitors, NPD and Ascent needed an out-of-the-box solution to connect with the student community, build brand awareness, and acquire new contacts for their marketing database. <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-ai9m9-707cb4bd336f15117df3551d118bdeb0 av_three_fifth  avia-builder-el-39  el_after_av_two_fifth  el_before_av_one_half  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky302vry-ba2b8cc04fe5c2b59cc7a531156bfde9\">\n#top .av_textblock_section.av-ky302vry-ba2b8cc04fe5c2b59cc7a531156bfde9 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ky302vry-ba2b8cc04fe5c2b59cc7a531156bfde9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>This inspired the \u201cPursue Your Dreams Contest\u201d, in which students were given an opportunity to win $10,000 for sharing their dreams via a short video submission.<\/p>\n<p>NPD and Ascent collaborated to bring this concept to life in a one-month, multi-channel content marketing campaign with digital PR and community activation at the core. Channels leveraged included the website, social media, influencers, university and financial aid partnerships, community forum engagement, media outreach, and a press release.<\/p>\n<p>NPD had to look beyond Ascent\u2019s owned channels to expand campaign reach, making activating digital communities critical to success. NPD sourced TikTok influencers specializing in college tips and content to drive traffic to the contest page. The team engaged with Quora community posts inquiring about scholarships and how to pay for college. NPD also conducted outreach to university financial aid representatives to promote the contest in their financial aid and scholarship resources, which also helped establish new relationships between Ascent and Financial Aid reps.<\/p>\n<\/div><\/section><\/div><div class='flex_column_table av-1fuomua-e4587a4b4e3c92018f1339ef73ae030a sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-1fuomua-e4587a4b4e3c92018f1339ef73ae030a av_one_half  avia-builder-el-41  el_after_av_three_fifth  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lg4frmx1-98dd040e5977b6e614a9e13f301f5cdc\">\n#top .av_textblock_section.av-lg4frmx1-98dd040e5977b6e614a9e13f301f5cdc .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-lg4frmx1-98dd040e5977b6e614a9e13f301f5cdc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE RESULTS<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n91n4a-1975dd661dca73c4cb5f4f5571b62fec\">\n#top .hr.av-n91n4a-1975dd661dca73c4cb5f4f5571b62fec{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-n91n4a-1975dd661dca73c4cb5f4f5571b62fec .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-n91n4a-1975dd661dca73c4cb5f4f5571b62fec hr-custom  avia-builder-el-43  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfk81lvw-ac5f0db7da100d652d193d54b9b3a4c3\">\n#top .av-special-heading.av-lfk81lvw-ac5f0db7da100d652d193d54b9b3a4c3{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-lfk81lvw-ac5f0db7da100d652d193d54b9b3a4c3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lfk81lvw-ac5f0db7da100d652d193d54b9b3a4c3 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-lfk81lvw-ac5f0db7da100d652d193d54b9b3a4c3 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lfk81lvw-ac5f0db7da100d652d193d54b9b3a4c3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lfk81lvw-ac5f0db7da100d652d193d54b9b3a4c3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lfk81lvw-ac5f0db7da100d652d193d54b9b3a4c3 av-special-heading-h2 blockquote modern-quote  avia-builder-el-44  el_after_av_hr  el_before_av_hr  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >The contest exceeded Ascent\u2019s submission goal by 33.6% with 334 total entries and generated 3 loan application submissions as a bonus. Of all entries, 74% of contacts were new to Ascent\u2019s database.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8y1rs-13ffd1555ffa904c026284bef7e1a3cb\">\n#top .hr.av-l8y1rs-13ffd1555ffa904c026284bef7e1a3cb{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-l8y1rs-13ffd1555ffa904c026284bef7e1a3cb .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-l8y1rs-13ffd1555ffa904c026284bef7e1a3cb hr-custom  avia-builder-el-45  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ny1uiy-74c73e40b84996b763340fc0f077ba72\">\n#top .av_textblock_section.av-ny1uiy-74c73e40b84996b763340fc0f077ba72 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ny1uiy-74c73e40b84996b763340fc0f077ba72 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>334 submissions, 34% greater than Ascent\u2019s 30 day goal of 250.<\/li>\n<li>218 syndication pick-ups from one optimized press release sent on 10\/10\/2022.<\/li>\n<li>32 placements on .EDU sites including California Lutheran University, Eastern University and California Baptist University.<\/li>\n<li>47k impressions on TikTok, over 2K engagements (Likes &amp; comments) in only 30 days.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v9i5q0-65c8a8c1dfd1c097f1516311ab4ed814\">\n#top .hr.hr-invisible.av-v9i5q0-65c8a8c1dfd1c097f1516311ab4ed814{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-v9i5q0-65c8a8c1dfd1c097f1516311ab4ed814 hr-invisible  avia-builder-el-47  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lereh8yg-879bede8ba51b422d513d847dedce7a4\">\n#top .av_textblock_section.av-lereh8yg-879bede8ba51b422d513d847dedce7a4 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-lereh8yg-879bede8ba51b422d513d847dedce7a4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>ADDED VALUE<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10gbzco-e99b7c48599ff2ec140f73ad0dbc873e\">\n#top .hr.av-10gbzco-e99b7c48599ff2ec140f73ad0dbc873e{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-10gbzco-e99b7c48599ff2ec140f73ad0dbc873e .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-10gbzco-e99b7c48599ff2ec140f73ad0dbc873e hr-custom  avia-builder-el-49  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uufw48-9c6d7b58bcf5bb3cabfe3a30e1db09e5\">\n#top .av_textblock_section.av-uufw48-9c6d7b58bcf5bb3cabfe3a30e1db09e5 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-uufw48-9c6d7b58bcf5bb3cabfe3a30e1db09e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In addition to the immediate results, the campaign will have a long-term impact on Ascent\u2019s business. New contacts and social followers generated by the contest will provide new marketing opportunities for Ascent. The user-generated content created for the contest will be used in future brand marketing efforts. And future content and promotion efforts are being planned in collaboration with the contest winner, Harsimran.<\/p>\n<p>In fact, the contest submissions were so inspiring that Ascent could not decide on just one winner\u2026. so they awarded two additional students with $500 runner-up prizes.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jfmqua-7243d2534fda541a139dbc631b8b9af3 av_one_half  avia-builder-el-51  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7duzah5-109e661e35a4f3aa450ef723516da1d3\">\n.avia-image-container.av-l7duzah5-109e661e35a4f3aa450ef723516da1d3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l7duzah5-109e661e35a4f3aa450ef723516da1d3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l7duzah5-109e661e35a4f3aa450ef723516da1d3 av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-center  avia-builder-el-52  avia-builder-el-no-sibling  img-frame'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15471 avia-img-lazy-loading-not-15471 avia_image ' src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/01\/ascent-landing-page-684x1030.jpg\" alt='' title='ascent-landing-page'  height=\"1030\" width=\"684\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/01\/ascent-landing-page-684x1030.jpg 684w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/01\/ascent-landing-page-199x300.jpg 199w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/01\/ascent-landing-page-768x1156.jpg 768w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/01\/ascent-landing-page-1020x1536.jpg 1020w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/01\/ascent-landing-page-scaled.jpg 1200w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/01\/ascent-landing-page-996x1500.jpg 996w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/01\/ascent-landing-page-468x705.jpg 468w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrfg1-636ccd819dc013f1249bb5a6502aff25\">\n.avia-section.av-jrfg1-636ccd819dc013f1249bb5a6502aff25{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-jrfg1-636ccd819dc013f1249bb5a6502aff25 alternate_color avia-section-large avia-no-border-styling  avia-builder-el-53  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15224'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-b7115-236931ff95e59dccdbaaf8cb4c7f0913 av_three_fourth  avia-builder-el-54  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ky30vxfu-693323300ccda84cc540be8efc2ba42f\">\n#top .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ky30vxfu-693323300ccda84cc540be8efc2ba42f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ky30vxfu-693323300ccda84cc540be8efc2ba42f av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-55  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >More success stories.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-73qcp-056bc292f9be1d585e8f05543085efc0\">\n#top .hr.av-73qcp-056bc292f9be1d585e8f05543085efc0{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-73qcp-056bc292f9be1d585e8f05543085efc0 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-73qcp-056bc292f9be1d585e8f05543085efc0 hr-custom  avia-builder-el-56  el_after_av_three_fourth  el_before_av_masonry_entries  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div id='av-masonry-1' class='av-masonry av-kwldlkem-6b8a80650788b14e405b7f05d5ecdc8d noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation- av-masonry-col-5 av-caption-on-hover av-caption-style- av-masonry-entries av-orientation-square ' data-post_id=\"15224\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image all_sort earned-media_sort  enterprise_sort '><\/div><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/verint\/\"  id='av-masonry-1-item-17294' data-av-masonry-item='17294' class='av-masonry-entry isotope-item post-17294 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"verint-preview\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/07\/verint-preview.jpg);\"  title=\"verint-preview\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Implementing SEO best practices during a migration boosts traffic 210%.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/cnn\/\"  id='av-masonry-1-item-15751' data-av-masonry-item='15751' class='av-masonry-entry isotope-item post-15751 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-earned-media portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"cnn-preview\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/cnn-preview-705x705.jpg);\"  title=\"cnn-preview\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How CNN Brasil reached 1 billion pageviews in 2022.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/ascent-funding\/\"  id='av-masonry-1-item-15224' data-av-masonry-item='15224' class='av-masonry-entry isotope-item post-15224 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"ascent-cover\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ascent-cover-705x705.jpg);\"  title=\"ascent-cover\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How a multichannel content campaign drove leads and increased awareness for Ascent.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/ncsa-college-recruiting\/\"  id='av-masonry-1-item-15210' data-av-masonry-item='15210' class='av-masonry-entry isotope-item post-15210 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"ncsa-cover\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ncsa-cover-705x705.jpg);\"  title=\"ncsa-cover\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Cross-functional content collaboration boosts traffic, improves user experience and increases leads for NCSA.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/connectwise\/\"  id='av-masonry-1-item-13112' data-av-masonry-item='13112' class='av-masonry-entry isotope-item post-13112 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-enterprise all_sort enterprise_sort  av-masonry-item-with-image' title=\"ConnectWise\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/connectwise-preview-705x705.jpg);\"   alt=\"ConnectWise\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How ConnectWise and NP Digital increased ROAS of paid search by 100%.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/lantern-by-sofi\/\"  id='av-masonry-1-item-12802' data-av-masonry-item='12802' class='av-masonry-entry isotope-item post-12802 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Lantern by SoFi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/08\/lantern-case-study-preview-705x705.jpg);\"   alt=\"Lantern by Sofi\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we increased organic search traffic by 561% for Lantern.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/tektronix\/\"  id='av-masonry-1-item-13126' data-av-masonry-item='13126' class='av-masonry-entry isotope-item post-13126 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-enterprise all_sort enterprise_sort  av-masonry-item-with-image' title=\"Tektronix\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/tek-preview-705x705.jpg);\"   alt=\"Tektronix\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we quantified conversions for Tek's global paid search program.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/sofi\/\"  id='av-masonry-1-item-705' data-av-masonry-item='705' class='av-masonry-entry isotope-item post-705 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"SoFi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-sofi-705x705.jpg);\"   alt=\"Sofi\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we achieved 509% organic growth for a new product.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/adobe\/\"  id='av-masonry-1-item-1326' data-av-masonry-item='1326' class='av-masonry-entry isotope-item post-1326 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Adobe\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-adobe-705x705.jpg);\"   alt=\"Adobe\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Search informed content launches new community.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/hickory-farms\/\"  id='av-masonry-1-item-1334' data-av-masonry-item='1334' class='av-masonry-entry isotope-item post-1334 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Hickory Farms\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-Farms-705x705.jpg);\"   alt=\"Hickory Farms\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Digital transformation for a historic brand.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How a multichannel content campaign drove leads and increased awareness for Ascent.<\/p>\n","protected":false},"featured_media":15229,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[85,62],"class_list":["post-15224","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-earned-media","portfolio_entries-enterprise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ascent Funding: How a multichannel content campaign drove leads, increased awareness, and created future marketing assets for Ascent.<\/title>\n<meta name=\"description\" content=\"Our Pursue Your Dreams contest gave students an opportunity to win $10,000 for sharing their dreams via a short video submission.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/npdigital.com\/blog\/work\/ascent-funding\/\" 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