{"id":15751,"date":"2021-01-06T17:37:39","date_gmt":"2021-01-07T01:37:39","guid":{"rendered":"https:\/\/npdigital.com\/nl\/?post_type=portfolio&#038;p=15751"},"modified":"2023-10-26T00:36:55","modified_gmt":"2023-10-25T22:36:55","slug":"cnn","status":"publish","type":"portfolio","link":"https:\/\/npdigital.com\/nl\/blog\/work\/cnn\/","title":{"rendered":"CNN"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7ot9rb-5a44a6832c8a961c9f633e5d47f77ace\">\n.avia-section.av-o7ot9rb-5a44a6832c8a961c9f633e5d47f77ace{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/cnn-case-background.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-o7ot9rb-5a44a6832c8a961c9f633e5d47f77ace .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-o7ot9rb-5a44a6832c8a961c9f633e5d47f77ace main_color avia-section-large avia-no-border-styling  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15751'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-nlob6fb-9d6cd45570dade6dbaed525d7b012c12 sc-av_two_third av-equal-height-column-flextable'><div  class='flex_column av-nlob6fb-9d6cd45570dade6dbaed525d7b012c12 av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgcw971i-41b489e731eb7ff6e6bb06bf8a630f7a\">\n#top .av_textblock_section.av-lgcw971i-41b489e731eb7ff6e6bb06bf8a630f7a .avia_textblock{\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-lgcw971i-41b489e731eb7ff6e6bb06bf8a630f7a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"color: #ff5f29;\"><strong>CNN BRASIL<\/strong><\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgcwbwba-95f6a1278bfb126d53c1944324bea8f0\">\n#top .av-rotator-container.av-lgcwbwba-95f6a1278bfb126d53c1944324bea8f0{\ntext-align:left;\ncolor:#ffffff;\n}\n#top #wrap_all .av-rotator-container.av-lgcwbwba-95f6a1278bfb126d53c1944324bea8f0 .av-rotator-container-inner{\nfont-size:4vw;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-rotator-container.av-lgcwbwba-95f6a1278bfb126d53c1944324bea8f0 .av-rotator-container-inner{\nfont-size:40px;\n}\n}\n<\/style>\n<div  class='av-rotator-container av-rotation-container-left av-lgcwbwba-95f6a1278bfb126d53c1944324bea8f0  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock ' data-interval='5' data-animation='1'><h1 class='av-rotator-container-inner'>In search of 1 billion pageviews. CNN\u2019s holistic SEO and content strategy grew its search audience by 91%.<span class='av-rotator-text av-rotator-multiline-off'><\/span><\/h1><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n51f90n-991519e6df2881b1927cf2174b1864d2\">\n#top .av_textblock_section.av-n51f90n-991519e6df2881b1927cf2174b1864d2 .avia_textblock{\nfont-size:24px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-n51f90n-991519e6df2881b1927cf2174b1864d2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>According to ComScore, the CNN Brasil website enters the Top 10, occupying the seventh ranking position in the \u201cNews and Information\u201d category.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mxflzwn-9ddc7cc3f40f921c7bf2136f6177dd7f\">\n#top .hr.hr-invisible.av-mxflzwn-9ddc7cc3f40f921c7bf2136f6177dd7f{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-mxflzwn-9ddc7cc3f40f921c7bf2136f6177dd7f hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-maf11bb-20dc902beb7180f7438f1e43c29b648a avia-buttonrow-left  avia-builder-el-6  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnx2xyf-9beec0a908bb256708e1403aba20b40a\">\n#top #wrap_all .avia-button.av-lnx2xyf-9beec0a908bb256708e1403aba20b40a{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#npd-full-page'  class='avia-button av-lnx2xyf-9beec0a908bb256708e1403aba20b40a avia-icon_select-no avia-size-large avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >Read more<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24w9eh3-2db3cc603d864b8f5d559f09609a6c23\">\n#top #wrap_all .avia-button.av-24w9eh3-2db3cc603d864b8f5d559f09609a6c23{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#case-results'  class='avia-button av-24w9eh3-2db3cc603d864b8f5d559f09609a6c23 avia-icon_select-no avia-size-large avia-color-grey'  ><span class='avia_iconbox_title' >See the solution<\/span><\/a>\n<\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-23oi1if-58dacc6f7be692a4bfdecbe05cbbe746 av_one_third  avia-builder-el-7  el_after_av_two_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-kg98frb-2b417f08b08ea852929113bef18904b8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-8  el_after_av_section  el_before_av_section  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jswmiqv-574d114aee35b811f5ce5991c4332658\">\n.flex_cell.av-jswmiqv-574d114aee35b811f5ce5991c4332658{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ff5e29;\n}\n<\/style>\n<div class='flex_cell av-jswmiqv-574d114aee35b811f5ce5991c4332658 av-gridrow-cell av_one_third no_margin  avia-builder-el-9  el_before_av_cell_one_third  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jlk1hif-8d4e680d866f32d3e9db7d3387226ead\">\n#top .avia-animated-number.av-jlk1hif-8d4e680d866f32d3e9db7d3387226ead .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-jlk1hif-8d4e680d866f32d3e9db7d3387226ead .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-jlk1hif-8d4e680d866f32d3e9db7d3387226ead av-force-default-color avia_animate_when_visible  avia-builder-el-10  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"1\" data-start_from=\"0\">1<\/span><span class=\"avia-no-number\">,<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"000\" data-start_from=\"0\">000<\/span><span class=\"avia-no-number\">,<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"000\" data-start_from=\"0\">000<\/span><span class=\"avia-no-number\">,<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"000\" data-start_from=\"0\">000<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Total pageviews in 2022, a 91% increase and delivered one month ahead of schedule.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ix5bts7-b9550a582ec4a00cf61dde159f7d8aad\">\n.flex_cell.av-ix5bts7-b9550a582ec4a00cf61dde159f7d8aad{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ef561a;\n}\n<\/style>\n<div class='flex_cell av-ix5bts7-b9550a582ec4a00cf61dde159f7d8aad av-gridrow-cell av_one_third no_margin  avia-builder-el-11  el_after_av_cell_one_third  el_before_av_cell_one_third '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ir6vhon-612e12bc31dfefb476671f77778fc304\">\n#top .avia-animated-number.av-ir6vhon-612e12bc31dfefb476671f77778fc304 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-ir6vhon-612e12bc31dfefb476671f77778fc304 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-ir6vhon-612e12bc31dfefb476671f77778fc304 av-force-default-color avia_animate_when_visible  avia-builder-el-12  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"77\" data-start_from=\"0\">77<\/span><span class=\"avia-no-number\">,<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"500\" data-start_from=\"0\">500<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Keywords ranking in the top 10 positions on Google, up 19%.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ib1b9zb-1fcae4ba6227d0352b70a13705e3834a\">\n.flex_cell.av-ib1b9zb-1fcae4ba6227d0352b70a13705e3834a{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#d74912;\n}\n<\/style>\n<div class='flex_cell av-ib1b9zb-1fcae4ba6227d0352b70a13705e3834a av-gridrow-cell av_one_third no_margin  avia-builder-el-13  el_after_av_cell_one_third  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-htovupz-4e53a81deb5c4150e463169307d26b26\">\n#top .avia-animated-number.av-htovupz-4e53a81deb5c4150e463169307d26b26 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-htovupz-4e53a81deb5c4150e463169307d26b26 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-htovupz-4e53a81deb5c4150e463169307d26b26 av-force-default-color avia_animate_when_visible  avia-builder-el-14  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"178\" data-start_from=\"0\">178<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Increase In Core Web Vital and page speed performance scores. In addition to more pageviews, bounce rates decreased.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n<div id='read-more'  class='avia-section av-1n7oqh3-2aafd18bccf58cffaf2ddc7380dae68a main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_layout_row  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15751'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g018z47-b246109b9b4af3b544b47d6c20da1529\">\n#top .hr.hr-invisible.av-g018z47-b246109b9b4af3b544b47d6c20da1529{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-g018z47-b246109b9b4af3b544b47d6c20da1529 hr-invisible  avia-builder-el-16  el_before_av_two_fifth  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-fa0lu87-86387609303b77d7db599f3fc8eb16c2 sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-fa0lu87-86387609303b77d7db599f3fc8eb16c2 av_two_fifth  avia-builder-el-17  el_after_av_hr  el_before_av_three_fifth  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f28lofb-0aa05f0e71deae62ce8347e7c08ed765\">\n#top .av_textblock_section.av-f28lofb-0aa05f0e71deae62ce8347e7c08ed765 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-f28lofb-0aa05f0e71deae62ce8347e7c08ed765 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE COMPANY<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ekfqovb-7c1373170d97a1bf70e275e480f4b96e\">\n#top .hr.av-ekfqovb-7c1373170d97a1bf70e275e480f4b96e{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-ekfqovb-7c1373170d97a1bf70e275e480f4b96e .hr-inner{\nwidth:1px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-ekfqovb-7c1373170d97a1bf70e275e480f4b96e hr-custom  avia-builder-el-19  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgcwck53-5a8d08a6fd98a92d356c96fed8f925c6\">\n#top .av-special-heading.av-lgcwck53-5a8d08a6fd98a92d356c96fed8f925c6{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-lgcwck53-5a8d08a6fd98a92d356c96fed8f925c6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lgcwck53-5a8d08a6fd98a92d356c96fed8f925c6 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-lgcwck53-5a8d08a6fd98a92d356c96fed8f925c6 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lgcwck53-5a8d08a6fd98a92d356c96fed8f925c6 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lgcwck53-5a8d08a6fd98a92d356c96fed8f925c6 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lgcwck53-5a8d08a6fd98a92d356c96fed8f925c6 av-special-heading-h2 blockquote modern-quote  avia-builder-el-20  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >CNN Brasil is the first news channel in the country to debut first on digital and then on television. <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-e4mzao7-6e8f8ebbe4a26cedd76d148804deea59 av_three_fifth  avia-builder-el-21  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d6am9z-c4707dc00cf172a3b729a9c143314fe0\">\n#top .hr.hr-invisible.av-1d6am9z-c4707dc00cf172a3b729a9c143314fe0{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-1d6am9z-c4707dc00cf172a3b729a9c143314fe0 hr-invisible  avia-builder-el-22  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgcwd64n-e094235825cc59f490da715d71bed525\">\n#top .av_textblock_section.av-lgcwd64n-e094235825cc59f490da715d71bed525 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-lgcwd64n-e094235825cc59f490da715d71bed525 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>With 24-hour multiplatform programming, it is possible to follow CNN Brasil through the main pay-TV operators, through the website www.cnnbrasil.com.br , through social networks (Facebook, Instagram, Twitter and Linkedin), through Youtube, through podcast platforms, or even receive CNN content in your email every day through newsletters.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='center-col'  class='avia-section av-d40el7r-c34b880aab439583ea2d3f927fb09d74 main_color avia-section-default avia-no-border-styling  avia-builder-el-24  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15751'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-ct1shgn-d57a9bae0a5b67a61c2286138f4f0ae9 sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-ct1shgn-d57a9bae0a5b67a61c2286138f4f0ae9 av_two_fifth  avia-builder-el-25  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-c9iezdz-13b6eda8069e97333f1fa5123dbba0b9\">\n#top .av_textblock_section.av-c9iezdz-13b6eda8069e97333f1fa5123dbba0b9 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-c9iezdz-13b6eda8069e97333f1fa5123dbba0b9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE CHALLENGE<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bkarnnr-66ef259d99f2cf77e39f0c5254f4d43e\">\n#top .hr.av-bkarnnr-66ef259d99f2cf77e39f0c5254f4d43e{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-bkarnnr-66ef259d99f2cf77e39f0c5254f4d43e .hr-inner{\nwidth:1px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-bkarnnr-66ef259d99f2cf77e39f0c5254f4d43e hr-custom  avia-builder-el-27  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgcwdmiz-d315d74988adcfd184ae33b6b6a131d4\">\n#top .av-special-heading.av-lgcwdmiz-d315d74988adcfd184ae33b6b6a131d4{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-lgcwdmiz-d315d74988adcfd184ae33b6b6a131d4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lgcwdmiz-d315d74988adcfd184ae33b6b6a131d4 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-lgcwdmiz-d315d74988adcfd184ae33b6b6a131d4 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lgcwdmiz-d315d74988adcfd184ae33b6b6a131d4 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lgcwdmiz-d315d74988adcfd184ae33b6b6a131d4 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lgcwdmiz-d315d74988adcfd184ae33b6b6a131d4 av-special-heading-h2 blockquote modern-quote  avia-builder-el-28  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >While CNN is already an established authority in the news market, it had not positioned itself for long-term relevance in the local Brasilian market.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-bbix78n-c663e4a68a4edcb8446a5abd1776c4f0 av_three_fifth  avia-builder-el-29  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-an30oav-1eeef0ed073f3e7a920831e1a67ecb00\">\n#top .hr.hr-invisible.av-an30oav-1eeef0ed073f3e7a920831e1a67ecb00{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-an30oav-1eeef0ed073f3e7a920831e1a67ecb00 hr-invisible  avia-builder-el-30  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgcwe0w0-105bd7a9baa897beee03a29e567ecb12\">\n#top .av_textblock_section.av-lgcwe0w0-105bd7a9baa897beee03a29e567ecb12 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-lgcwe0w0-105bd7a9baa897beee03a29e567ecb12 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Local visibility is essential for consistently attracting new audiences and readers.<\/p>\n<p>NP Digital (NPD) was tasked with increasing organic search visibility, organic sessions, and the number of pageviews coming from the organic search channel. Our critical KPI was to help deliver 1 billion pageviews in 2022. CNN also aimed to increase the percentage of organic traffic compared to all other digital channels.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aezzzt3-02bd6fb2b58fa05c1beb85a7262be2ae\">\n.avia-section.av-aezzzt3-02bd6fb2b58fa05c1beb85a7262be2ae{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='case-results'  class='avia-section av-aezzzt3-02bd6fb2b58fa05c1beb85a7262be2ae main_color avia-section-large avia-no-border-styling  avia-builder-el-32  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15751'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-9xmwzs7-6d0e26395511e6611d5d96bfe6f6fedd av_two_fifth  avia-builder-el-33  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9cclz2f-493b3c92ddf742c0f8a505df0dd6143d\">\n#top .av_textblock_section.av-9cclz2f-493b3c92ddf742c0f8a505df0dd6143d .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-9cclz2f-493b3c92ddf742c0f8a505df0dd6143d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE SOLUTION<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-94r3frb-93e0f0db07f6eca8a9abb3226314eedf\">\n#top .hr.av-94r3frb-93e0f0db07f6eca8a9abb3226314eedf{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-94r3frb-93e0f0db07f6eca8a9abb3226314eedf .hr-inner{\nwidth:1px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-94r3frb-93e0f0db07f6eca8a9abb3226314eedf hr-custom  avia-builder-el-35  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgcwg5o1-d67d37bf7f6754b478de50edeaf14bda\">\n#top .av-special-heading.av-lgcwg5o1-d67d37bf7f6754b478de50edeaf14bda{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-lgcwg5o1-d67d37bf7f6754b478de50edeaf14bda .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lgcwg5o1-d67d37bf7f6754b478de50edeaf14bda .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-lgcwg5o1-d67d37bf7f6754b478de50edeaf14bda .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lgcwg5o1-d67d37bf7f6754b478de50edeaf14bda .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lgcwg5o1-d67d37bf7f6754b478de50edeaf14bda .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lgcwg5o1-d67d37bf7f6754b478de50edeaf14bda av-special-heading-h2 blockquote modern-quote  avia-builder-el-36  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >NP Digital partnered with the CNN marketing teams to develop a holistic SEO and content strategy. Our efforts encompassed in-depth research, on-page optimization, targeted content development, best practice workshops, and the implementation of technical SEO best practices at scale.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-8brgpgn-c5d472fabb45e54997461f2b55ec2205 av_three_fifth  avia-builder-el-37  el_after_av_two_fifth  el_before_av_one_half  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgcwgkcl-b0bce9576d1a69da764d67d76fb0b17d\">\n#top .av_textblock_section.av-lgcwgkcl-b0bce9576d1a69da764d67d76fb0b17d .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-lgcwgkcl-b0bce9576d1a69da764d67d76fb0b17d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Our roadmap included internal linking and technical &#8220;quick win&#8221; strategies designed to improve crawl frequency, increase overall rankings, and influence the number of results that included featured snippets. Our technical SEO audit prioritized recommendations to increase page speed and the overall user-experience. The NPD team also supported the technical implementation efforts, focusing on schema mark-up and increasing Core Web Vital scores.<\/p>\n<p>Additionally, we implemented our proprietary \u201c6R\u201d Content Audit methodology to better optimize any existing content to align with searcher intent.<\/p>\n<p>This 6R Content Audit told us what content should be \u201creformatted\u201d, \u201crepurposed\u201d, \u201crefreshed\u201d, \u201cretired\u201d, \u201credirected\u201d, or what content should just \u201cremain\u201d as-is in order to meet user intent for different search queries. Our initial focus was on updating and optimizing articles using the &#8220;evergreen&#8221; methodology- target articles that can support keywords with high search demand throughout the year.<\/p>\n<p>Answer The Public, NPD\u2019s proprietary content recommendation platform, helped us identify rising search interest for current and on-going news events. The World Cup and controversies surrounding the elections in Brasil presented significant opportunities. We capitalized on this in the form of new content, in a variety of different formats. Research showed us that Google rewarded (better ranking) different types of content for the various keywords that we were targeting. While written articles might work in some cases, images or videos are what were needed to rank in the top 3 positions for others.<\/p>\n<p>CNN\u2019s business strategy was to grow authority in the categories of Politics, Business, and Sports. On a weekly basis we developed and launched new content pieces. We created and posted articles with optimized schema-markup that were rich with relevant imagery, video embeds, and other features that matched user-intent. Internal linking strategies helped to tie relevant articles to each other, this helped to develop the critical E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals that both Google and potential readers were looking for.<\/p>\n<p>In addition to the content strategy and development, NPD conducted SEO and Copywriting Best Practice workshops for members of CNN\u2019s editorial team. This was part of our long-term SEO strategy. It was critical to give our partners at CNN the resources and training required to develop well researched and well written content on their own, from the beginning.<\/p>\n<\/div><\/section><\/div><div class='flex_column_table av-7zfbc6f-5914e03c9058f883834e4d9112a90021 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-7zfbc6f-5914e03c9058f883834e4d9112a90021 av_one_half  avia-builder-el-39  el_after_av_three_fifth  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kdk9l3-ce3b74760b2d3c905c4d23b55b8772c9\">\n#top .av_textblock_section.av-5kdk9l3-ce3b74760b2d3c905c4d23b55b8772c9 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-5kdk9l3-ce3b74760b2d3c905c4d23b55b8772c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7s7umqv-a4dc587facddbf46a4abb4ac7132cbd9\">\n#top .av_textblock_section.av-7s7umqv-a4dc587facddbf46a4abb4ac7132cbd9 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-7s7umqv-a4dc587facddbf46a4abb4ac7132cbd9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE RESULTS<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-782g3af-5dbf8ef46937d12c6c117f45c0fc42fc\">\n#top .hr.av-782g3af-5dbf8ef46937d12c6c117f45c0fc42fc{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-782g3af-5dbf8ef46937d12c6c117f45c0fc42fc .hr-inner{\nwidth:1px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-782g3af-5dbf8ef46937d12c6c117f45c0fc42fc hr-custom  avia-builder-el-42  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6httqw7-fa343e8480b150310b07a4858be24584\">\n#top .av-special-heading.av-6httqw7-fa343e8480b150310b07a4858be24584{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-6httqw7-fa343e8480b150310b07a4858be24584 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-6httqw7-fa343e8480b150310b07a4858be24584 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-6httqw7-fa343e8480b150310b07a4858be24584 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-6httqw7-fa343e8480b150310b07a4858be24584 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-6httqw7-fa343e8480b150310b07a4858be24584 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-6httqw7-fa343e8480b150310b07a4858be24584 av-special-heading-h2 blockquote modern-quote  avia-builder-el-43  el_after_av_hr  el_before_av_hr  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >We hit our goal of 1 billion pageviews in early November, over a full month ahead of schedule. <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-65h535z-60096f3c0873155026398b6ecd1a7d52\">\n#top .hr.av-65h535z-60096f3c0873155026398b6ecd1a7d52{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-65h535z-60096f3c0873155026398b6ecd1a7d52 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-65h535z-60096f3c0873155026398b6ecd1a7d52 hr-custom  avia-builder-el-44  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3sj27k7-883d0a9dfa8d10ad7e2f148d7fecdfc5\">\n#top .av_textblock_section.av-3sj27k7-883d0a9dfa8d10ad7e2f148d7fecdfc5 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-3sj27k7-883d0a9dfa8d10ad7e2f148d7fecdfc5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>50% of all pageviews originated from the organic search channel, a 91% increase in organic pageviews.<\/li>\n<li>77,500 keywords were now ranking in the top 10 positions on Google, up 19%.<\/li>\n<li>The total number of results returning featured snippets in Google increase by 79%.<\/li>\n<li>According to ComScore, the CNN Brasil website advanced four positions in the number of unique visitors. With this, the site enters the Top 10, occupying the seventh ranking position in the \u201cNews and Information\u201d category.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-3j5hfk7-69eddade816361f26964bf7649d1467b av_one_half  avia-builder-el-46  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2we8z5z-522a944f6550d4722627932a8c4bb7a9\">\n.avia-image-container.av-2we8z5z-522a944f6550d4722627932a8c4bb7a9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2we8z5z-522a944f6550d4722627932a8c4bb7a9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2we8z5z-522a944f6550d4722627932a8c4bb7a9 av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-center  avia-builder-el-47  avia-builder-el-no-sibling  img-frame2'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15754 avia-img-lazy-loading-not-15754 avia_image ' src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/cnn-website-screenshot-1.jpg\" alt='' title='cnn-website-screenshot'  height=\"1420\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/cnn-website-screenshot-1.jpg 1200w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/cnn-website-screenshot-1-254x300.jpg 254w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/cnn-website-screenshot-1-870x1030.jpg 870w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/cnn-website-screenshot-1-768x909.jpg 768w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/cnn-website-screenshot-1-596x705.jpg 596w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xebgsn-395688a22a11a0efb3ac5fcabfbc9cc5\">\n.avia-section.av-1xebgsn-395688a22a11a0efb3ac5fcabfbc9cc5{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-1xebgsn-395688a22a11a0efb3ac5fcabfbc9cc5 alternate_color avia-section-large avia-no-border-styling  avia-builder-el-48  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15751'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1ixb1bb-2a9a5a67420d586ecb1f1eb02a990dfc av_two_third  avia-builder-el-49  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dd0tev-15fedd881c670b3f40973850f7aae17c\">\n#top .av_textblock_section.av-1dd0tev-15fedd881c670b3f40973850f7aae17c .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-1dd0tev-15fedd881c670b3f40973850f7aae17c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #000;\"><strong> RECOGNITION<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qcmaav-55c41178779c411ec1aaed2fdf53586d\">\n#top .hr.av-qcmaav-55c41178779c411ec1aaed2fdf53586d{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-qcmaav-55c41178779c411ec1aaed2fdf53586d .hr-inner{\nwidth:1px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-qcmaav-55c41178779c411ec1aaed2fdf53586d hr-custom  avia-builder-el-51  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgcy02ga-74201d3f32f9c6b00a25cf764ac126cf\">\n#top .av-special-heading.av-lgcy02ga-74201d3f32f9c6b00a25cf764ac126cf{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:38px;\n}\nbody .av-special-heading.av-lgcy02ga-74201d3f32f9c6b00a25cf764ac126cf .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lgcy02ga-74201d3f32f9c6b00a25cf764ac126cf .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-lgcy02ga-74201d3f32f9c6b00a25cf764ac126cf .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lgcy02ga-74201d3f32f9c6b00a25cf764ac126cf .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lgcy02ga-74201d3f32f9c6b00a25cf764ac126cf .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lgcy02ga-74201d3f32f9c6b00a25cf764ac126cf .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lgcy02ga-74201d3f32f9c6b00a25cf764ac126cf av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-52  el_after_av_hr  el_before_av_testimonials  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class='special_amp'>&#8220;<\/span>NPD helped us fortify our brand and connect with a larger audience, reaching our goal of 1 billion total pageviews in 2022, ahead of schedule!<span class='special_amp'>\u201d<\/span><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgcy28rq-6826a632470983383af77bee0d0a1824\">\n#top .avia-testimonial-wrapper.av-lgcy28rq-6826a632470983383af77bee0d0a1824 .avia-testimonial-content{\ncolor:#ffffff;\n}\n#top .avia-testimonial-wrapper.av-lgcy28rq-6826a632470983383af77bee0d0a1824 .avia-testimonial-name{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-lgcy28rq-6826a632470983383af77bee0d0a1824 .avia-testimonial-subtitle{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-lgcy28rq-6826a632470983383af77bee0d0a1824 .avia-testimonial-link{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-lgcy28rq-6826a632470983383af77bee0d0a1824 .avia-slideshow-controls{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-testimonial-wrapper av-lgcy28rq-6826a632470983383af77bee0d0a1824 avia-grid-testimonials avia-grid-1-testimonials avia_animate_when_almost_visible' >\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-lgcy0hf3-74ce44d0dc67f1d669874f88f9f43224 avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_full'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/perdro-spocito-180x180.jpg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/perdro-spocito-180x180.jpg 180w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/perdro-spocito.jpg 300w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/perdro-spocito-80x80.jpg 80w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/perdro-spocito-36x36.jpg 36w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p>\u201cAfter considering various options, we chose to partner with NP Digital \u2014 a decision that has proven to be spot-on from the get-go. The partnership has been an incredibly rewarding and positive experience for CNN Brasil.&#8221;<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Pedro Sposito<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >Digital Platforms Manager, CNN Brasil<\/span><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ek4z8n-e06c3b34c2377ee52c15f976547a4143\">\n.avia-section.av-2ek4z8n-e06c3b34c2377ee52c15f976547a4143{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-2ek4z8n-e06c3b34c2377ee52c15f976547a4143 alternate_color avia-section-large avia-no-border-styling  avia-builder-el-54  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15751'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1z2qyp3-fef0a87528983ae784f018f1ce668ab5 av_three_fourth  avia-builder-el-55  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1pbasav-12b66eaaeace822fa6bcf49b4dbdc603\">\n#top .av-special-heading.av-1pbasav-12b66eaaeace822fa6bcf49b4dbdc603{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-1pbasav-12b66eaaeace822fa6bcf49b4dbdc603 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-1pbasav-12b66eaaeace822fa6bcf49b4dbdc603 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-1pbasav-12b66eaaeace822fa6bcf49b4dbdc603 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-1pbasav-12b66eaaeace822fa6bcf49b4dbdc603 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-1pbasav-12b66eaaeace822fa6bcf49b4dbdc603 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-1pbasav-12b66eaaeace822fa6bcf49b4dbdc603 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-56  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >More success stories.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c21t3-59f6eb766ba0bdcf432f1dcd68c9cff3\">\n#top .hr.av-4c21t3-59f6eb766ba0bdcf432f1dcd68c9cff3{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-4c21t3-59f6eb766ba0bdcf432f1dcd68c9cff3 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-4c21t3-59f6eb766ba0bdcf432f1dcd68c9cff3 hr-custom  avia-builder-el-57  el_after_av_three_fourth  el_before_av_masonry_entries  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div id='av-masonry-1' class='av-masonry av-o4hc9z-ebd176d66391b2a997e7129a366f182a noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation- av-masonry-col-5 av-caption-on-hover av-caption-style- av-masonry-entries av-orientation-square ' data-post_id=\"15751\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image all_sort earned-media_sort  enterprise_sort '><\/div><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/verint\/\"  id='av-masonry-1-item-17294' data-av-masonry-item='17294' class='av-masonry-entry isotope-item post-17294 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"verint-preview\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/07\/verint-preview.jpg);\"  title=\"verint-preview\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Implementing SEO best practices during a migration boosts traffic 210%.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/cnn\/\"  id='av-masonry-1-item-15751' data-av-masonry-item='15751' class='av-masonry-entry isotope-item post-15751 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-earned-media portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"cnn-preview\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/cnn-preview-705x705.jpg);\"  title=\"cnn-preview\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How CNN Brasil reached 1 billion pageviews in 2022.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/ascent-funding\/\"  id='av-masonry-1-item-15224' data-av-masonry-item='15224' class='av-masonry-entry isotope-item post-15224 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"ascent-cover\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ascent-cover-705x705.jpg);\"  title=\"ascent-cover\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How a multichannel content campaign drove leads and increased awareness for Ascent.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/ncsa-college-recruiting\/\"  id='av-masonry-1-item-15210' data-av-masonry-item='15210' class='av-masonry-entry isotope-item post-15210 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"ncsa-cover\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ncsa-cover-705x705.jpg);\"  title=\"ncsa-cover\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Cross-functional content collaboration boosts traffic, improves user experience and increases leads for NCSA.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/connectwise\/\"  id='av-masonry-1-item-13112' data-av-masonry-item='13112' class='av-masonry-entry isotope-item post-13112 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-enterprise all_sort enterprise_sort  av-masonry-item-with-image' title=\"ConnectWise\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/connectwise-preview-705x705.jpg);\"   alt=\"ConnectWise\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How ConnectWise and NP Digital increased ROAS of paid search by 100%.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/lantern-by-sofi\/\"  id='av-masonry-1-item-12802' data-av-masonry-item='12802' class='av-masonry-entry isotope-item post-12802 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Lantern by SoFi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/08\/lantern-case-study-preview-705x705.jpg);\"   alt=\"Lantern by Sofi\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we increased organic search traffic by 561% for Lantern.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/tektronix\/\"  id='av-masonry-1-item-13126' data-av-masonry-item='13126' class='av-masonry-entry isotope-item post-13126 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-enterprise all_sort enterprise_sort  av-masonry-item-with-image' title=\"Tektronix\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/tek-preview-705x705.jpg);\"   alt=\"Tektronix\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we quantified conversions for Tek's global paid search program.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/sofi\/\"  id='av-masonry-1-item-705' data-av-masonry-item='705' class='av-masonry-entry isotope-item post-705 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"SoFi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-sofi-705x705.jpg);\"   alt=\"Sofi\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we achieved 509% organic growth for a new product.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/adobe\/\"  id='av-masonry-1-item-1326' data-av-masonry-item='1326' class='av-masonry-entry isotope-item post-1326 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Adobe\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-adobe-705x705.jpg);\"   alt=\"Adobe\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Search informed content launches new community.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/hickory-farms\/\"  id='av-masonry-1-item-1334' data-av-masonry-item='1334' class='av-masonry-entry isotope-item post-1334 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Hickory Farms\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-Farms-705x705.jpg);\"   alt=\"Hickory Farms\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Digital transformation for a historic brand.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>How CNN Brasil reached 1 billion pageviews in 2022.<\/p>\n","protected":false},"featured_media":15758,"comment_status":"open","ping_status":"closed","template":"","tags":[84],"portfolio_entries":[85,62],"class_list":["post-15751","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-earned-media","portfolio_entries-earned-media","portfolio_entries-enterprise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CNN: How a holistic SEO and content strategy grew its search 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