{"id":705,"date":"2022-01-06T06:10:08","date_gmt":"2022-01-06T06:10:08","guid":{"rendered":"https:\/\/npdigital.com\/nl\/?post_type=portfolio&#038;p=433"},"modified":"2023-10-26T00:40:55","modified_gmt":"2023-10-25T22:40:55","slug":"sofi","status":"publish","type":"portfolio","link":"https:\/\/npdigital.com\/nl\/blog\/work\/sofi\/","title":{"rendered":"SoFi"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c4i28v-32a5cf97e4cd5d791bbc55dae72b8c50\">\n.avia-section.av-l8c4i28v-32a5cf97e4cd5d791bbc55dae72b8c50{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/sofi-case-study-background-01.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-l8c4i28v-32a5cf97e4cd5d791bbc55dae72b8c50 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-l8c4i28v-32a5cf97e4cd5d791bbc55dae72b8c50 main_color avia-section-large avia-no-border-styling  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-705'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-69pyht-248acdcf171d6cea3a1540857b97463e sc-av_two_third av-equal-height-column-flextable'><div  class='flex_column av-69pyht-248acdcf171d6cea3a1540857b97463e av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c4bih4-ff6d85d0adfca8ef6d22f8346a921cd7\">\n#top .av_textblock_section.av-l8c4bih4-ff6d85d0adfca8ef6d22f8346a921cd7 .avia_textblock{\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-l8c4bih4-ff6d85d0adfca8ef6d22f8346a921cd7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"color: #ff5f29;\"><strong>SOFI<\/strong><\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c4cqwq-5a0e1010869b1c83e5474bbe2ff72630\">\n#top .av-rotator-container.av-l8c4cqwq-5a0e1010869b1c83e5474bbe2ff72630{\ntext-align:left;\ncolor:#ffffff;\n}\n#top #wrap_all .av-rotator-container.av-l8c4cqwq-5a0e1010869b1c83e5474bbe2ff72630 .av-rotator-container-inner{\nfont-size:4vw;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-rotator-container.av-l8c4cqwq-5a0e1010869b1c83e5474bbe2ff72630 .av-rotator-container-inner{\nfont-size:40px;\n}\n}\n<\/style>\n<div  class='av-rotator-container av-rotation-container-left av-l8c4cqwq-5a0e1010869b1c83e5474bbe2ff72630  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock ' data-interval='5' data-animation='1'><h1 class='av-rotator-container-inner'>How we achieved 509% organic growth for a new product.<span class='av-rotator-text av-rotator-multiline-off'><\/span><\/h1><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c4da4y-82010f05b57146fd34e49c941e127c51\">\n#top .av_textblock_section.av-l8c4da4y-82010f05b57146fd34e49c941e127c51 .avia_textblock{\nfont-size:24px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l8c4da4y-82010f05b57146fd34e49c941e127c51 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>NP Digital partnered with the SoFi Invest product and marketing teams to develop a holistic SEO strategy. Our efforts encompassed in-depth research, targeted content development, Digital PR and the implementation of technical SEO best practices.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-631ky1-aa563e8b2765162c688aba7323e30c18\">\n#top .hr.hr-invisible.av-631ky1-aa563e8b2765162c688aba7323e30c18{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-631ky1-aa563e8b2765162c688aba7323e30c18 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-l8c525y9-0c17e64aab114fe120e85e8f944bfc0d avia-buttonrow-left  avia-builder-el-6  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c52544-3401f06f5ff30546bc4020b9eed63ce2\">\n#top #wrap_all .avia-button.av-l8c52544-3401f06f5ff30546bc4020b9eed63ce2{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='https:\/\/vimeo.com\/595459997'  class='avia-button av-l8c52544-3401f06f5ff30546bc4020b9eed63ce2 avia-icon_select-no avia-size-large avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >Watch video<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5vkyf5-248bfa0e4adc57af0c6e7c1ce8a779ab\">\n#top #wrap_all .avia-button.av-5vkyf5-248bfa0e4adc57af0c6e7c1ce8a779ab{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#case-results'  class='avia-button av-5vkyf5-248bfa0e4adc57af0c6e7c1ce8a779ab avia-icon_select-no avia-size-large avia-color-grey'  ><span class='avia_iconbox_title' >See the solution<\/span><\/a>\n<\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-kf0f5-9fb1966f86ea18d22ab0a5d973b8a12a av_one_third  avia-builder-el-7  el_after_av_two_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-5jcfmh-f2f7e56f810d627cb4a633622acba068 entry-content-wrapper main_color av-flex-cells  avia-builder-el-8  el_after_av_section  el_before_av_section  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ge7jt-70ea13f8ac2a426b792e65bf7ee19a36\">\n.flex_cell.av-5ge7jt-70ea13f8ac2a426b792e65bf7ee19a36{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ff5e29;\n}\n<\/style>\n<div class='flex_cell av-5ge7jt-70ea13f8ac2a426b792e65bf7ee19a36 av-gridrow-cell av_one_third no_margin  avia-builder-el-9  el_before_av_cell_one_third  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c4dyp3-f0decc088877d46bc3ef91aa995d43e2\">\n#top .avia-animated-number.av-l8c4dyp3-f0decc088877d46bc3ef91aa995d43e2 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-l8c4dyp3-f0decc088877d46bc3ef91aa995d43e2 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-l8c4dyp3-f0decc088877d46bc3ef91aa995d43e2 av-force-default-color avia_animate_when_visible  avia-builder-el-10  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"509\" data-start_from=\"0\">509<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Increase in organic search sessions.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-592mcp-7712b68cc754a49463abc05e54e21efc\">\n.flex_cell.av-592mcp-7712b68cc754a49463abc05e54e21efc{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#ef561a;\n}\n<\/style>\n<div class='flex_cell av-592mcp-7712b68cc754a49463abc05e54e21efc av-gridrow-cell av_one_third no_margin  avia-builder-el-11  el_after_av_cell_one_third  el_before_av_cell_one_third '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c4evz9-5d059b29337bbb7f912dc939cd563d84\">\n#top .avia-animated-number.av-l8c4evz9-5d059b29337bbb7f912dc939cd563d84 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-l8c4evz9-5d059b29337bbb7f912dc939cd563d84 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-l8c4evz9-5d059b29337bbb7f912dc939cd563d84 av-force-default-color avia_animate_when_visible  avia-builder-el-12  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"22\" data-start_from=\"0\">22<\/span><span class=\"avia-no-number\">,<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"337\" data-start_from=\"0\">337<\/span><\/strong><div class=\"avia-animated-number-content\"><p>New funded accounts coming from the organic search channel.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iag8x-6e4a7da274b8fb55ab351131ebd925a5\">\n.flex_cell.av-iag8x-6e4a7da274b8fb55ab351131ebd925a5{\nvertical-align:middle;\nheight:200px;\nmin-height:200px;\nbackground-color:#d74912;\n}\n<\/style>\n<div class='flex_cell av-iag8x-6e4a7da274b8fb55ab351131ebd925a5 av-gridrow-cell av_one_third no_margin  avia-builder-el-13  el_after_av_cell_one_third  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c4flj6-c389936530aabfc3f358a41b05ba4c49\">\n#top .avia-animated-number.av-l8c4flj6-c389936530aabfc3f358a41b05ba4c49 .avia-animated-number-title{\nfont-size:60px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-l8c4flj6-c389936530aabfc3f358a41b05ba4c49 .avia-animated-number-content{\nfont-size:18px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-l8c4flj6-c389936530aabfc3f358a41b05ba4c49 av-force-default-color avia_animate_when_visible  avia-builder-el-14  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"605\" data-start_from=\"0\">605<\/span><\/strong><div class=\"avia-animated-number-content\"><p>New position 1-3 rankings for critical non-branded keywords.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<div id='read-more'  class='avia-section av-4uzw2h-28bd1886dd8cc8406f2f40d1fc7614e0 main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_layout_row  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-705'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4qe8c1-74b2d3f31e9b1885a2b0c632477704bb\">\n#top .hr.hr-invisible.av-4qe8c1-74b2d3f31e9b1885a2b0c632477704bb{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-4qe8c1-74b2d3f31e9b1885a2b0c632477704bb hr-invisible  avia-builder-el-16  el_before_av_two_fifth  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-ge1a9-8291027e61e67191fe2559dc0d55d17a sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-ge1a9-8291027e61e67191fe2559dc0d55d17a av_two_fifth  avia-builder-el-17  el_after_av_hr  el_before_av_three_fifth  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4fmcll-52d4d54d358d56341a8b15d4c28ed801\">\n#top .av_textblock_section.av-4fmcll-52d4d54d358d56341a8b15d4c28ed801 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-4fmcll-52d4d54d358d56341a8b15d4c28ed801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE COMPANY<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-47muah-bfe01f0927db1772db270a2cf61a6c17\">\n#top .hr.av-47muah-bfe01f0927db1772db270a2cf61a6c17{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-47muah-bfe01f0927db1772db270a2cf61a6c17 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-47muah-bfe01f0927db1772db270a2cf61a6c17 hr-custom  avia-builder-el-19  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c4j6nt-6248f7a488ac7c89898447f4f32f4d75\">\n#top .av-special-heading.av-l8c4j6nt-6248f7a488ac7c89898447f4f32f4d75{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-l8c4j6nt-6248f7a488ac7c89898447f4f32f4d75 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-l8c4j6nt-6248f7a488ac7c89898447f4f32f4d75 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-l8c4j6nt-6248f7a488ac7c89898447f4f32f4d75 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-l8c4j6nt-6248f7a488ac7c89898447f4f32f4d75 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-l8c4j6nt-6248f7a488ac7c89898447f4f32f4d75 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-l8c4j6nt-6248f7a488ac7c89898447f4f32f4d75 av-special-heading-h2 blockquote modern-quote  avia-builder-el-20  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >SoFi helps people reach their financial independence, they help members get their money right.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-407fqx-02c1b7b834044246d91b422d4d5fabaf av_three_fifth  avia-builder-el-21  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wjx6h-124ee5af8db524706b5c4edd8aeea1cb\">\n#top .hr.hr-invisible.av-3wjx6h-124ee5af8db524706b5c4edd8aeea1cb{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3wjx6h-124ee5af8db524706b5c4edd8aeea1cb hr-invisible  avia-builder-el-22  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c4jnx0-2540a2647d367a86766f0d5bcc84d41b\">\n#top .av_textblock_section.av-l8c4jnx0-2540a2647d367a86766f0d5bcc84d41b .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l8c4jnx0-2540a2647d367a86766f0d5bcc84d41b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>SoFi\u2019s mission is to help people realize their financial ambitions. SoFi aims to become a one-stop shop for personal finances and their products are designed to work better together. SoFi constantly innovates and builds new ways to give members what they need to make that happen.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='center-col'  class='avia-section av-3o5jdl-e18a538c16965afa42201fd40ab4f16e main_color avia-section-default avia-no-border-styling  avia-builder-el-24  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-705'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-3js1mh-543a8c942c927a5226f0a8fa48694d99 sc-av_two_fifth av-equal-height-column-flextable'><div  class='flex_column av-3js1mh-543a8c942c927a5226f0a8fa48694d99 av_two_fifth  avia-builder-el-25  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3fmzvt-e715e54276f7333dfd1876a51ad04a11\">\n#top .av_textblock_section.av-3fmzvt-e715e54276f7333dfd1876a51ad04a11 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-3fmzvt-e715e54276f7333dfd1876a51ad04a11 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE CHALLENGE<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-39esw9-5b42a0b5206f9e8c047afb4095fbb126\">\n#top .hr.av-39esw9-5b42a0b5206f9e8c047afb4095fbb126{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-39esw9-5b42a0b5206f9e8c047afb4095fbb126 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-39esw9-5b42a0b5206f9e8c047afb4095fbb126 hr-custom  avia-builder-el-27  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c4k661-2ed53be19e746c2ac574e81f5cb9d545\">\n#top .av-special-heading.av-l8c4k661-2ed53be19e746c2ac574e81f5cb9d545{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-l8c4k661-2ed53be19e746c2ac574e81f5cb9d545 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-l8c4k661-2ed53be19e746c2ac574e81f5cb9d545 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-l8c4k661-2ed53be19e746c2ac574e81f5cb9d545 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-l8c4k661-2ed53be19e746c2ac574e81f5cb9d545 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-l8c4k661-2ed53be19e746c2ac574e81f5cb9d545 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-l8c4k661-2ed53be19e746c2ac574e81f5cb9d545 av-special-heading-h2 blockquote modern-quote  avia-builder-el-28  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  > SoFi\u2019s Invest product was new and had zero brand recognition.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-33qfn5-d4fda76a6eba9b9cceb7076ad0ef7adc av_three_fifth  avia-builder-el-29  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2wdx9l-18f67106999a1eef6a6be700ca624ebc\">\n#top .hr.hr-invisible.av-2wdx9l-18f67106999a1eef6a6be700ca624ebc{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2wdx9l-18f67106999a1eef6a6be700ca624ebc hr-invisible  avia-builder-el-30  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c4krir-735bc1ebb2c3a4c31a9beb3366dad1cc\">\n#top .av_textblock_section.av-l8c4krir-735bc1ebb2c3a4c31a9beb3366dad1cc .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l8c4krir-735bc1ebb2c3a4c31a9beb3366dad1cc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>SoFi.com had almost no \u201cinvesting\u201d brand recognition or visibility because Invest was a relatively new product category. The SoFi website simply did not have the content depth required to meet the needs of users and the potential customers that were actively searching online. The Invest product pages lacked the brand and link authority required to gain natural search visibility for popular\/competitive non-branded search queries. Technical issues were negatively impacting both the user-experience and the ability for the SoFi Invest pages to compete within the natural search results.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2oy2ip-b58fbd1c79695649af8db175dfff4014\">\n.avia-section.av-2oy2ip-b58fbd1c79695649af8db175dfff4014{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='case-results'  class='avia-section av-2oy2ip-b58fbd1c79695649af8db175dfff4014 main_color avia-section-large avia-no-border-styling  avia-builder-el-32  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-705'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2ms6i9-c2071f5044d230321559374badc3e46e av_two_fifth  avia-builder-el-33  el_before_av_three_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2es6g9-7cd5c8197e5d44eb2510ba7639b3ecc5\">\n#top .av_textblock_section.av-2es6g9-7cd5c8197e5d44eb2510ba7639b3ecc5 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-2es6g9-7cd5c8197e5d44eb2510ba7639b3ecc5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE SOLUTION<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-268469-27a1d43e0b75dd702aaff9ed5ca902a7\">\n#top .hr.av-268469-27a1d43e0b75dd702aaff9ed5ca902a7{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-268469-27a1d43e0b75dd702aaff9ed5ca902a7 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-268469-27a1d43e0b75dd702aaff9ed5ca902a7 hr-custom  avia-builder-el-35  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c4l8qg-a094ed68637ad238ca925d50a668ad2a\">\n#top .av-special-heading.av-l8c4l8qg-a094ed68637ad238ca925d50a668ad2a{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-l8c4l8qg-a094ed68637ad238ca925d50a668ad2a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-l8c4l8qg-a094ed68637ad238ca925d50a668ad2a .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-l8c4l8qg-a094ed68637ad238ca925d50a668ad2a .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-l8c4l8qg-a094ed68637ad238ca925d50a668ad2a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-l8c4l8qg-a094ed68637ad238ca925d50a668ad2a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-l8c4l8qg-a094ed68637ad238ca925d50a668ad2a av-special-heading-h2 blockquote modern-quote  avia-builder-el-36  el_after_av_hr  avia-builder-el-last  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >NP Digital partnered with SoFi on a holistic content and SEO strategy.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-23yio9-af00d87ef9e7e09c6b3e9f6c7b99eb9f av_three_fifth  avia-builder-el-37  el_after_av_two_fifth  el_before_av_three_fifth  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c4m85f-ecb5c060d4b015121312dd82f9dc5828\">\n#top .av_textblock_section.av-l8c4m85f-ecb5c060d4b015121312dd82f9dc5828 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l8c4m85f-ecb5c060d4b015121312dd82f9dc5828 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In-depth research helped us to better understand user intent \/ demand, identify and prioritize gaps in both visibility and content, and lay the foundation for a scalable content roadmap. We targeted 5 keyword themes:<\/p>\n<ol>\n<li>Active Investing<\/li>\n<li>Automated Investing<\/li>\n<li>Fractional Shares<\/li>\n<li>Retirement Accounts<\/li>\n<li>Cryptocurrency<\/li>\n<\/ol>\n<\/div><\/section><\/div><div class='flex_column_table av-1y2xe1-9a1ea8677370f0c576f305f40bd89d80 sc-av_three_fifth av-equal-height-column-flextable'><div  class='flex_column av-1y2xe1-9a1ea8677370f0c576f305f40bd89d80 av_three_fifth  avia-builder-el-39  el_after_av_three_fifth  el_before_av_two_fifth  first flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c4mz72-adb0ddb10e44b5bd03be323cf5d1d1bb\">\n#top .av_textblock_section.av-l8c4mz72-adb0ddb10e44b5bd03be323cf5d1d1bb .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l8c4mz72-adb0ddb10e44b5bd03be323cf5d1d1bb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>These had roughly 570,000 supporting keyword derivatives and search demand estimates of over 5,500,000\/month tied to them. We identified this as the opportunity and the way to meet SoFi\u2019s goals.\u200b<\/p>\n<p>We dedicated ourselves to developing content clusters that supported our 5 keyword themes using in-depth articles, guides, tools and calculators, how to\u2019s, what is and answers to frequently asked questions. Our content strategy also focused on search query chains, specifically the user journey and ensuring that SoFi Invest was present throughout Google\u2019s \u201cPeople Also Ask\u201d &amp; \u201cRelated Searches\u201d features. This strategy strengthened SoFi\u2019s semantic authority for our target areas.<\/p>\n<p>As a relatively new player in the investing space, SoFi needed a robust digital PR strategy to get their product story out, promote the newly created content and boost page brand and link equity. We leveraged existing relationships with publishers and influencers in both the financial and investment space.<\/p>\n<p>Lastly, to ensure maximum SERP shelf-space, we aligned to technical SEO best practices for page speed, schema markup, internal linking, and information architecture. These best practices helped us to take advantage of featured snippet opportunities, along with increased voice search activity.\u200b<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b3g69-2ca8c2bf665589d1786411ddf752e266\">\n#top .hr.av-b3g69-2ca8c2bf665589d1786411ddf752e266{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-b3g69-2ca8c2bf665589d1786411ddf752e266 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-b3g69-2ca8c2bf665589d1786411ddf752e266 hr-custom  avia-builder-el-41  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lidtfevq-d1ce40ab867a0106077c99a6b841ece4\">\n#top .av_textblock_section.av-lidtfevq-d1ce40ab867a0106077c99a6b841ece4 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-lidtfevq-d1ce40ab867a0106077c99a6b841ece4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #ff5e29;\"><strong>THE RESULTS<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-87gch-78f4754f25f31eab0de19a459b824807\">\n#top .hr.av-87gch-78f4754f25f31eab0de19a459b824807{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-87gch-78f4754f25f31eab0de19a459b824807 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-87gch-78f4754f25f31eab0de19a459b824807 hr-custom  avia-builder-el-43  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lidtj7ih-8f24b509121d6d1ec74cde7c72a508a5\">\n#top .av-special-heading.av-lidtj7ih-8f24b509121d6d1ec74cde7c72a508a5{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-lidtj7ih-8f24b509121d6d1ec74cde7c72a508a5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lidtj7ih-8f24b509121d6d1ec74cde7c72a508a5 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-lidtj7ih-8f24b509121d6d1ec74cde7c72a508a5 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lidtj7ih-8f24b509121d6d1ec74cde7c72a508a5 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lidtj7ih-8f24b509121d6d1ec74cde7c72a508a5 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lidtj7ih-8f24b509121d6d1ec74cde7c72a508a5 av-special-heading-h2 blockquote modern-quote  avia-builder-el-44  el_after_av_hr  el_before_av_textblock  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Organic search took the top spot as the number one traffic driving channel and became the largest contributor to traffic in under 12 months.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lidtfxqr-8c100d4d441194414318f7625344c9cc\">\n#top .av_textblock_section.av-lidtfxqr-8c100d4d441194414318f7625344c9cc .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-lidtfxqr-8c100d4d441194414318f7625344c9cc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>509% increase in organic search sessions.<\/li>\n<li>22,337 new funded accounts coming from the organic search channel.<\/li>\n<li>605 new position 1-3 rankings for critical non-branded keywords.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-1stvu1-b70bb2d956fb4c12af3b5b40fa6c853d av_two_fifth  avia-builder-el-46  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwjch1sr-4811c1a40ca3c43a938c9dd7493834ff\">\n#top .av_textblock_section.av-kwjch1sr-4811c1a40ca3c43a938c9dd7493834ff .avia_textblock{\nfont-size:10px;\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-kwjch1sr-4811c1a40ca3c43a938c9dd7493834ff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6 style=\"text-align: center;\">25 CONTENT PIECES \/ MONTH<\/h6>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkpdjvo-9169debf0939bb59c89e53259c7f7a02\">\n.avia-image-container.av-kwkpdjvo-9169debf0939bb59c89e53259c7f7a02 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kwkpdjvo-9169debf0939bb59c89e53259c7f7a02 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kwkpdjvo-9169debf0939bb59c89e53259c7f7a02 av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-center  avia-builder-el-48  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1284 avia-img-lazy-loading-not-1284 avia_image ' src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-sofi-case-study-background-04.jpg\" alt='NP Digital - Best Marketing and SEO Agency - Case Studies - SOFI - Finance' title='NP Digital - Best Marketing and SEO Agency - Case Studies - SOFI - Finance'  height=\"417\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-sofi-case-study-background-04.jpg 500w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-sofi-case-study-background-04-300x250.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwjcqayp-d8869eaf4a97917e09414adfd9f1e1d2\">\n#top .hr.hr-invisible.av-kwjcqayp-d8869eaf4a97917e09414adfd9f1e1d2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kwjcqayp-d8869eaf4a97917e09414adfd9f1e1d2 hr-invisible  avia-builder-el-49  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6q55l-1bf467913bf5860eadee194c86936cd4\">\n#top .av_textblock_section.av-6q55l-1bf467913bf5860eadee194c86936cd4 .avia_textblock{\nfont-size:10px;\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-6q55l-1bf467913bf5860eadee194c86936cd4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6 style=\"text-align: center;\">60+ PREMIUM PLACEMENTS<\/h6>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkpem7v-6377e1f8e2a2df11e443adc0dbf95f41\">\n.avia-image-container.av-kwkpem7v-6377e1f8e2a2df11e443adc0dbf95f41 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kwkpem7v-6377e1f8e2a2df11e443adc0dbf95f41 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kwkpem7v-6377e1f8e2a2df11e443adc0dbf95f41 av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-center  avia-builder-el-51  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1283 avia-img-lazy-loading-not-1283 avia_image ' src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-sofi-case-study-background-03.jpg\" alt='NP Digital - Best Marketing and SEO Agency - Case Studies - SOFI - Finance' title='NP Digital - Best Marketing and SEO Agency - Case Studies - SOFI - Finance'  height=\"385\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-sofi-case-study-background-03.jpg 500w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-sofi-case-study-background-03-300x231.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mj9nl-cf6db0922124c500c96f6bfdf97e0083\">\n.avia-section.av-1mj9nl-cf6db0922124c500c96f6bfdf97e0083{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-1mj9nl-cf6db0922124c500c96f6bfdf97e0083 alternate_color avia-section-large avia-no-border-styling  avia-builder-el-52  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-705'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1hgpt-b777336c0cdc0402f100641bca947953 sc-av_one_third av-equal-height-column-flextable'><div  class='flex_column av-1hgpt-b777336c0cdc0402f100641bca947953 av_one_third  avia-builder-el-53  el_before_av_two_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkqzmky-0c7d42f746cb97783f42995854479405\">\n.avia-image-container.av-kwkqzmky-0c7d42f746cb97783f42995854479405 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kwkqzmky-0c7d42f746cb97783f42995854479405 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kwkqzmky-0c7d42f746cb97783f42995854479405 av-styling- avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-54  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1296 avia-img-lazy-loading-not-1296 avia_image ' src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-Awards-OMMA-01-242x300.png\" alt='NP Digital - OMMA Awards' title='NP Digital - OMMA Awards'  height=\"300\" width=\"242\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-Awards-OMMA-01-242x300.png 242w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Best-Marketing-SEO-Agency-Case-Studies-Awards-OMMA-01.png 350w\" sizes=\"(max-width: 242px) 100vw, 242px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-imap-6a8aaa41c0c046d2e169a80f3240c171 av_two_third  avia-builder-el-55  el_after_av_one_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18ihl5-a7bad88a193edc458c3ca145ba3d5caf\">\n#top .av_textblock_section.av-18ihl5-a7bad88a193edc458c3ca145ba3d5caf .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-18ihl5-a7bad88a193edc458c3ca145ba3d5caf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #000;\"><strong> RECOGNITION<\/strong><\/span><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3zyn5-d4c8a784955c0849d64156201175a90b\">\n#top .hr.av-3zyn5-d4c8a784955c0849d64156201175a90b{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-3zyn5-d4c8a784955c0849d64156201175a90b .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-3zyn5-d4c8a784955c0849d64156201175a90b hr-custom  avia-builder-el-57  el_after_av_textblock  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8c4s2n9-7892dd4254dfb038d6294e9d82c9bbbf\">\n#top .av-special-heading.av-l8c4s2n9-7892dd4254dfb038d6294e9d82c9bbbf{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:38px;\n}\nbody .av-special-heading.av-l8c4s2n9-7892dd4254dfb038d6294e9d82c9bbbf .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-l8c4s2n9-7892dd4254dfb038d6294e9d82c9bbbf .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-l8c4s2n9-7892dd4254dfb038d6294e9d82c9bbbf .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l8c4s2n9-7892dd4254dfb038d6294e9d82c9bbbf .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-l8c4s2n9-7892dd4254dfb038d6294e9d82c9bbbf .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-l8c4s2n9-7892dd4254dfb038d6294e9d82c9bbbf .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-l8c4s2n9-7892dd4254dfb038d6294e9d82c9bbbf av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-58  el_after_av_hr  el_before_av_testimonials  sub-heading av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Winner, 2021 Best SEO Campaign.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwkrd245-67d96b958c49097ff098be31ecaec6a1\">\n#top .avia-testimonial-wrapper.av-kwkrd245-67d96b958c49097ff098be31ecaec6a1 .avia-testimonial-content{\ncolor:#ffffff;\n}\n#top .avia-testimonial-wrapper.av-kwkrd245-67d96b958c49097ff098be31ecaec6a1 .avia-testimonial-name{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-kwkrd245-67d96b958c49097ff098be31ecaec6a1 .avia-testimonial-subtitle{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-kwkrd245-67d96b958c49097ff098be31ecaec6a1 .avia-testimonial-link{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-kwkrd245-67d96b958c49097ff098be31ecaec6a1 .avia-slideshow-controls{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-testimonial-wrapper av-kwkrd245-67d96b958c49097ff098be31ecaec6a1 avia-grid-testimonials avia-grid-1-testimonials avia_animate_when_almost_visible' >\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-kwkrcqnx-5ff1afa962b7d56eeb7bdc2d3fbe0cc6 avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_full'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/aj-smith-headshot-180x180.jpeg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/aj-smith-headshot-180x180.jpeg 180w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/aj-smith-headshot-80x80.jpeg 80w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/aj-smith-headshot-36x36.jpeg 36w, https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/aj-smith-headshot.jpeg 300w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p>&#8220;Partnering with NP Digital was an instrumental component for SoFi to elevate and build authority within the investment sector, a critical area of expansion for us in 2021. The strategy and partnership we have built provided a success framework that we can use in other areas of the business for continued growth.\u201d\u200b<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >AJ Smith<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >Head of Content, SoFi<\/span><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-x8vqh-573cc7cdc2e4b7d2812cf08edb6a6a5e\">\n.avia-section.av-x8vqh-573cc7cdc2e4b7d2812cf08edb6a6a5e{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-x8vqh-573cc7cdc2e4b7d2812cf08edb6a6a5e alternate_color avia-section-large avia-no-border-styling  avia-builder-el-60  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-705'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-qkvax-449ea030a031698eeb3dd4afa38f3a39 av_three_fourth  avia-builder-el-61  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khqex-051cad9c02409ce9d0d8d223b0b61a15\">\n#top .av-special-heading.av-khqex-051cad9c02409ce9d0d8d223b0b61a15{\npadding-bottom:10px;\nfont-size:38px;\n}\nbody .av-special-heading.av-khqex-051cad9c02409ce9d0d8d223b0b61a15 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-khqex-051cad9c02409ce9d0d8d223b0b61a15 .av-special-heading-tag{\nfont-size:38px;\n}\n.av-special-heading.av-khqex-051cad9c02409ce9d0d8d223b0b61a15 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-khqex-051cad9c02409ce9d0d8d223b0b61a15 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-khqex-051cad9c02409ce9d0d8d223b0b61a15 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-khqex-051cad9c02409ce9d0d8d223b0b61a15 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-62  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >More success stories.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h16m9-4e70823e4765165e4d27f5404a79ae40\">\n#top .hr.av-h16m9-4e70823e4765165e4d27f5404a79ae40{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-h16m9-4e70823e4765165e4d27f5404a79ae40 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-h16m9-4e70823e4765165e4d27f5404a79ae40 hr-custom  avia-builder-el-63  el_after_av_three_fourth  el_before_av_masonry_entries  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div id='av-masonry-1' class='av-masonry av-b0x4h-2b166f1aea67668718810d3092c7f3a8 noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation- av-masonry-col-5 av-caption-on-hover av-caption-style- av-masonry-entries av-orientation-square ' data-post_id=\"705\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image all_sort earned-media_sort  enterprise_sort '><\/div><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/verint\/\"  id='av-masonry-1-item-17294' data-av-masonry-item='17294' class='av-masonry-entry isotope-item post-17294 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"verint-preview\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/07\/verint-preview.jpg);\"  title=\"verint-preview\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Implementing SEO best practices during a migration boosts traffic 210%.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/cnn\/\"  id='av-masonry-1-item-15751' data-av-masonry-item='15751' class='av-masonry-entry isotope-item post-15751 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-earned-media portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"cnn-preview\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/04\/cnn-preview-705x705.jpg);\"  title=\"cnn-preview\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How CNN Brasil reached 1 billion pageviews in 2022.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/ascent-funding\/\"  id='av-masonry-1-item-15224' data-av-masonry-item='15224' class='av-masonry-entry isotope-item post-15224 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"ascent-cover\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ascent-cover-705x705.jpg);\"  title=\"ascent-cover\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How a multichannel content campaign drove leads and increased awareness for Ascent.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/ncsa-college-recruiting\/\"  id='av-masonry-1-item-15210' data-av-masonry-item='15210' class='av-masonry-entry isotope-item post-15210 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"ncsa-cover\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2023\/03\/ncsa-cover-705x705.jpg);\"  title=\"ncsa-cover\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Cross-functional content collaboration boosts traffic, improves user experience and increases leads for NCSA.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/connectwise\/\"  id='av-masonry-1-item-13112' data-av-masonry-item='13112' class='av-masonry-entry isotope-item post-13112 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-enterprise all_sort enterprise_sort  av-masonry-item-with-image' title=\"ConnectWise\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/connectwise-preview-705x705.jpg);\"   alt=\"ConnectWise\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How ConnectWise and NP Digital increased ROAS of paid search by 100%.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/lantern-by-sofi\/\"  id='av-masonry-1-item-12802' data-av-masonry-item='12802' class='av-masonry-entry isotope-item post-12802 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Lantern by SoFi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/08\/lantern-case-study-preview-705x705.jpg);\"   alt=\"Lantern by Sofi\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we increased organic search traffic by 561% for Lantern.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/tektronix\/\"  id='av-masonry-1-item-13126' data-av-masonry-item='13126' class='av-masonry-entry isotope-item post-13126 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-enterprise all_sort enterprise_sort  av-masonry-item-with-image' title=\"Tektronix\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2022\/09\/tek-preview-705x705.jpg);\"   alt=\"Tektronix\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we quantified conversions for Tek's global paid search program.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/sofi\/\"  id='av-masonry-1-item-705' data-av-masonry-item='705' class='av-masonry-entry isotope-item post-705 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"SoFi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-sofi-705x705.jpg);\"   alt=\"Sofi\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >How we achieved 509% organic growth for a new product.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/adobe\/\"  id='av-masonry-1-item-1326' data-av-masonry-item='1326' class='av-masonry-entry isotope-item post-1326 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Adobe\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-adobe-705x705.jpg);\"   alt=\"Adobe\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Search informed content launches new community.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/npdigital.com\/nl\/blog\/work\/hickory-farms\/\"  id='av-masonry-1-item-1334' data-av-masonry-item='1334' class='av-masonry-entry isotope-item post-1334 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-earned-media portfolio_entries-enterprise all_sort earned-media_sort  enterprise_sort  av-masonry-item-with-image' title=\"Hickory Farms\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/npdigital.com\/nl\/wp-content\/uploads\/sites\/25\/2021\/11\/NP-Digital-Case-Study-Farms-705x705.jpg);\"   alt=\"Hickory Farms\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Digital transformation for a historic brand.<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>How we achieved 509% organic growth for a new product.<\/p>\n","protected":false},"featured_media":730,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[85,62],"class_list":["post-705","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-earned-media","portfolio_entries-enterprise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SoFi: How we achieved 509% organic growth for a new product.<\/title>\n<meta name=\"description\" content=\"NP Digital partnered with the SoFi Invest product and marketing teams to develop a holistic SEO strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/npdigital.com\/blog\/work\/sofi\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" 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