Established in 1951, Hickory Farms is a 69-year-old iconic brand best known for their classic meat and cheese gift baskets. In 2020, they embarked on an initiative to modernize their business model through a digital transformation, ultimately shifting from a predominately offline business (catalogs and kiosks) to focus on their eCommerce marketing channel.
Through a series of research exercises, the solution to Hickory Farms’ challenges took a multi-faceted approach:
Essentially, Hickory Farms needed to refine their site content to better match a person’s intent when searching for gift basket products online. To do this, Hickory Farms focused on the following initiatives:
Within the first 8 weeks of launching the new SEO campaign, Hickory Farms quickly propelled to page one (1) search results for 2,826 total keywords.
INCREASE IN ORGANIC SEARCH IMPRESSIONS
INCREASE IN ORGANIC SEARCH TRAFFIC
NEW POSITION 1-3 RANKINGS FOR HIGHLY-COVETED QUERIES
“Partnering with NP Digital was an instrumental component for SoFi to elevate and build authority within the investment sector, a critical area of expansion for us in 2021. The strategy and partnership we have built provided a success framework that we can use in other areas of the business for continued growth.”
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