{"id":23230,"date":"2024-11-13T19:02:38","date_gmt":"2024-11-14T03:02:38","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=20047"},"modified":"2026-10-24T08:06:57","modified_gmt":"2026-10-24T00:06:57","slug":"conversion-rate-optimization","status":"publish","type":"page","link":"https:\/\/npdigital.com\/sg\/solutions\/conversion-rate-optimization\/","title":{"rendered":"Conversion Rate Optimization"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-dc5f8925821f98fafb01ca2420823dad\">\n.avia-section.av-g71os75-dc5f8925821f98fafb01ca2420823dad .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2026\/10\/neil-dma-2025.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-dc5f8925821f98fafb01ca2420823dad 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modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Conversion Rate Optimization Agency Services<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">CRO is a data-driven strategy for converting more site visitors into customers\u2014or enabling any desired action on a webpage.\u00a0<\/span><span style=\"font-weight: 400;\">By using data-driven insights to test and refine elements like design, content, and <\/span><span style=\"font-weight: 400;\">UX<\/span><span style=\"font-weight: 400;\">, CRO enhances customer engagement and drives higher ROI.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, optimizing for conversion rates ensures businesses maximize their existing traffic, leading to increased revenue without needing additional advertising spend.<\/span><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;right_left&quot;,&quot;parallax_speed&quot;:&quot;4&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-jzkw65-7c35d842cf7e468715a156f0fb7d315d&quot;}\"    ><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907a489-58ce22a7dd2b2313b55999acff4814ea\">\n.avia-section.av-m907a489-58ce22a7dd2b2313b55999acff4814ea .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2026\/10\/neil-dma-2025-1030x579.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m907a489-58ce22a7dd2b2313b55999acff4814ea .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m907a489-58ce22a7dd2b2313b55999acff4814ea main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23230'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-63r5yen-faeb45af05fb02e6d2e8d041f94040bb sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-63r5yen-faeb45af05fb02e6d2e8d041f94040bb\">\n.flex_column.av-63r5yen-faeb45af05fb02e6d2e8d041f94040bb{\npadding:0 0 0 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.hr.hr-invisible.av-5b1rvpr-e14f7ac99c2ed11d63a578e11732fc64{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-5b1rvpr-e14f7ac99c2ed11d63a578e11732fc64 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907av5r-9501cc8a08478b6226e4052337fb075e\">\n#top .av-special-heading.av-m907av5r-9501cc8a08478b6226e4052337fb075e{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-m907av5r-9501cc8a08478b6226e4052337fb075e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m907av5r-9501cc8a08478b6226e4052337fb075e .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-m907av5r-9501cc8a08478b6226e4052337fb075e .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m907av5r-9501cc8a08478b6226e4052337fb075e .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m907av5r-9501cc8a08478b6226e4052337fb075e .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m907av5r-9501cc8a08478b6226e4052337fb075e .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m907av5r-9501cc8a08478b6226e4052337fb075e av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Conversion Rate Optimization Agency Services<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4nmynrj-afabd578c315379f6d3ffb85283b4bf1\">\n#top .hr.hr-invisible.av-4nmynrj-afabd578c315379f6d3ffb85283b4bf1{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-4nmynrj-afabd578c315379f6d3ffb85283b4bf1 hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4\">\n#top .av_textblock_section.av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m907ao8f-4fd56d060a3b82fc0830ae7fea157fe4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">CRO is a data-driven strategy for converting more site visitors into customers\u2014or enabling any desired action on a webpage.\u00a0<\/span><span style=\"font-weight: 400;\">By using data-driven insights to test and refine elements like design, content, and <\/span><span style=\"font-weight: 400;\">UX<\/span><span style=\"font-weight: 400;\">, CRO enhances customer engagement and drives higher ROI.\u00a0<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lfa5l-78f164426720704e6f09ee02f859fbf4\">\n#top .hr.hr-invisible.av-m90lfa5l-78f164426720704e6f09ee02f859fbf4{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lfa5l-78f164426720704e6f09ee02f859fbf4 hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4jrxy0f-daafa6c410a6cb2cb7dd121bcf564ab5 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-8beebbbe59ecc8bd1b45343b624b0ef9\">\n#top .avia-animated-number.av-2u49pr-8beebbbe59ecc8bd1b45343b624b0ef9 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-8beebbbe59ecc8bd1b45343b624b0ef9 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-8beebbbe59ecc8bd1b45343b624b0ef9 av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"55\" data-start_from=\"0\">55<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of marketers say finding leads that convert is one of the biggest marketing challenges.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-fbbd739069fbf0d0ec381c1acd725d4d\">\n#top .avia-animated-number.av-lije2nqk-fbbd739069fbf0d0ec381c1acd725d4d .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-fbbd739069fbf0d0ec381c1acd725d4d .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-fbbd739069fbf0d0ec381c1acd725d4d av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"94\" data-start_from=\"0\">94<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of beginner CRO testers do not prioritize tests objectively.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-eed743094d56488d06ee33711098e1c2\">\n#top .avia-animated-number.av-lije2hy9-eed743094d56488d06ee33711098e1c2 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-eed743094d56488d06ee33711098e1c2 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-eed743094d56488d06ee33711098e1c2 av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"80\" data-start_from=\"0\">80<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of all companies leveraging CRO don\u2019t collect qualitative data.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-ce9aae30dfae9fc6617909d580e91b30\">\n#top .avia-animated-number.av-lije2bai-ce9aae30dfae9fc6617909d580e91b30 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-ce9aae30dfae9fc6617909d580e91b30 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-ce9aae30dfae9fc6617909d580e91b30 av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"81\" data-start_from=\"0\">81<\/span><span class=\"avia-no-number\">% <\/span><\/strong><div class=\"avia-animated-number-content\"><p>of all CRO tests run on a website are simple A\/B tests.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23230'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CRO APPROACH<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-d781454c279f477e44c2aea425199237\">\n#top .av-special-heading.av-5uvt0hp-d781454c279f477e44c2aea425199237{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-d781454c279f477e44c2aea425199237 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-d781454c279f477e44c2aea425199237 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-d781454c279f477e44c2aea425199237 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-d781454c279f477e44c2aea425199237 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-d781454c279f477e44c2aea425199237 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-d781454c279f477e44c2aea425199237 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-d781454c279f477e44c2aea425199237 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >A holistic approach to page and site performance.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e\">\n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">We increase our clients\u2019 conversion rates and decrease acquisition costs through improved testing programs. We develop better strategies, frameworks, processes &amp; expertise for optimizing digital properties.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-37  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-9215129b75d06afc9d1e85244cc58147 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue843' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Develop a plan.<\/h4><\/header><div class='av-milestone-content'><p>Develop a strategic and prioritized testing roadmap to maximize impact and minimize effort.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-08656ee9deedbd505d31ecf196b8047b av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue845' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Flawless execution. <\/h4><\/header><div class='av-milestone-content'><p>Lead end-to-end A\/B testing processes: design, execution, data analysis, hypothesis, recommendations &amp; KPI selection.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-e2ddd8e7d28f0923f661409e9df1b6f7 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Manage and analyze.<\/h4><\/header><div class='av-milestone-content'><p>Manage CRO program to deliver customer insights and maximize conversion rates.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-fc1ea2997ddb705e0821ecd010653160 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8de' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Hypothesize and optimize.<\/h4><\/header><div class='av-milestone-content'><p>Provide strategic recommendations to determine statistical significance for audience segments, advising on methods, experiment design and test duration\/sample size.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8tbbdga-aef6ac67907b5d2cf50ea78abdb99681\">\n#top .hr.hr-invisible.av-m8tbbdga-aef6ac67907b5d2cf50ea78abdb99681{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m8tbbdga-aef6ac67907b5d2cf50ea78abdb99681 hr-invisible  avia-builder-el-38  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>OUR PHILOSOPHY<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72\">\n#top .hr.hr-invisible.av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front{\nbackground-color:#ffffff;\nborder-style:dotted;\nborder-width:1px 1px 1px 1px;\nborder-color:#dadada;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_title{\nfont-size:25px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_subtitle{\nfont-size:16px;\ncolor:#aaaaaa;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback{\nfont-size:18px;\nbackground-color:#ff5e29;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-41  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6add9f2d13df9' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-15d33b2fb64aea6eb2b3297656b468ec'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Conversion Storytelling<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Maximize the potential of all your digital assets to drive engagement and growth.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>We treat every image and video as a micro-story that can capture viewers&#8217; attention and turn them into lifelong customers.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-d491aa484b9fe71edf5d5c66920897ee'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Finding the Gaps<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Leverage data to uncover the reasons behind user behavior, revealing the \"why\" that drives actions.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>We analyze data during and after creative tests to better understand what resonates (and \u201cwhy\u201d) and identify gaps in creatives and communities.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-9360c1a62d496a90de2ed7ba2f782e36'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Iterative Optimization<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Optimizing individual, single-variable elements to isolate their impact.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Iterating on single variable elements allows for continuous improvement across your <\/span><span style=\"font-weight: 400;\">digital asset<\/span><span style=\"font-weight: 400;\"> portfolio<\/span><span style=\"font-weight: 400;\">, optimizing your conversion funnel to the fullest.<\/span><\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-e9e3a5ccaac95d4798c977258ab4b1a9'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Conversion Elements<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Design and refine every aspect of the journey to create an optimal conversion experience.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>We target elements of design and conversion to match UX with the optimal conversion experience. We constantly evolve our hypotheses while revisiting the creative process to optimize our testing sprints.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-42  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23230'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-43  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-44  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:7,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 110.083333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Overlay Map<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Drill into click metrics for specific elements.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23216 avia-img-lazy-loading-not-23216\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/overlap.png\" width=\"1200\" height=\"1321\" title='overlap' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/overlap.png 1200w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/overlap-273x300.png 273w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/overlap-936x1030.png 936w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/overlap-768x845.png 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/overlap-640x705.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Confetti Maps<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Get a precise look at individual clicks.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23217 avia-img-lazy-loading-not-23217\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/confetti.png\" width=\"1200\" height=\"1321\" title='confetti' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/confetti.png 1200w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/confetti-273x300.png 273w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/confetti-936x1030.png 936w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/confetti-768x845.png 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/confetti-640x705.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__2  slide-3 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Click Maps<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>See which elements are attracting the most activity.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23218 avia-img-lazy-loading-not-23218\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/clickmap.png\" width=\"1200\" height=\"1321\" title='clickmap' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/clickmap.png 1200w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/clickmap-273x300.png 273w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/clickmap-936x1030.png 936w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/clickmap-768x845.png 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/clickmap-640x705.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__3  slide-4 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__3 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Scroll Maps<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Know how far visitors are scrolling down your page.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23219 avia-img-lazy-loading-not-23219\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/scroll-map.png\" width=\"1200\" height=\"1321\" title='scroll-map' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/scroll-map.png 1200w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/scroll-map-273x300.png 273w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/scroll-map-936x1030.png 936w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/scroll-map-768x845.png 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/scroll-map-640x705.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-45  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>CRO STRATEGY &amp; EXECUTION<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-4ee56484c09064ab4eeeacdaf365a46c\">\n#top .av-special-heading.av-kxppuxez-4ee56484c09064ab4eeeacdaf365a46c{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-4ee56484c09064ab4eeeacdaf365a46c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-4ee56484c09064ab4eeeacdaf365a46c .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-4ee56484c09064ab4eeeacdaf365a46c .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-4ee56484c09064ab4eeeacdaf365a46c .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-4ee56484c09064ab4eeeacdaf365a46c .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-4ee56484c09064ab4eeeacdaf365a46c .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-4ee56484c09064ab4eeeacdaf365a46c av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-47  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Understand user behavior, test and optimize for conversion.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-48  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-49  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-4af3168b948a68a2f2bd13efdb090356'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>CRO \/ UX Auditing<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We start with a comprehensive data analysis, examining site metrics to identify where users are dropping off and which pages or elements underperform. Next, we assess user behavior through tools like heatmaps, session recordings, and user surveys, which offer insights into how users interact with the site and where friction occurs. After identifying key pain points, our audit explores potential optimization opportunities, such as redesigning layouts, improving messaging, or enhancing mobile responsiveness.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-15faa13774a7161944431f2598661443'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>User Behavior Analysis<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We examine how visitors interact with different elements on each webpage to gain insights into their preferences, pain points, and motivations. This analysis looks at click patterns, scroll depth, time spent on pages, and navigation paths to identify where users engage most or drop off.\u00a0 We leverage heatmaps and session recordings to provide a visual representation of user interactions, while analytics reveals trends in traffic sources, bounce rates, and conversion paths.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-fc86ce95fe3735d810ecadced1628331'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>A\/B Testing<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We start by defining a clear goal, such as increasing conversions or improving user engagement, and identifying which specific element to test\u2014like a call-to-action, headline, or layout variation.<\/p>\n<p>Next, we form a hypothesis based on insights from previous data, predicting how the change will impact the goal. We then create two versions and select a target audience. We run tests for a statistically significant period, during which we track user interactions to measure each version\u2019s performance.<\/p>\n<p>After gathering sufficient data, we analyze the results to determine whether the variation produced a significant improvement over the control. Finally, if the variation is successful, it can be implemented permanently, and the process may continue with new tests to further refine the UX.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-37087cca8095eed923a0595040af1214'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Landing Page Development<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We design optimized landing pages are specifically designed to drive conversions by focusing on clarity, relevance, and simplicity. Our pages feature a clear, compelling headline that communicates value instantly, along with benefit-driven copy that resonates with the target audience\u2019s needs or pain points. Strong visuals, concise messaging, and a single, prominent call-to-action guide users toward the desired action without distractions. These pages also incorporate trust signals, like testimonials, reviews, or badges, to build credibility.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-50  el_after_av_section  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34l52en-12ccce9f3b3c9db654cb22ca606aed87\">\n#top .av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow 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data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >A 31% increase in conversions resulting from A\/B testing page mockups.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Citrix:<\/span> We performed a UX Audit, setting the foundation for designing new PLP layouts. We then delivered eight mockups, each containing multiple elements to A\/B test. The project exceeded the client\u2019s expectations, finishing ahead of schedule and providing a backlog of test ideas to run post-engagement.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Book a call to learn more<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23220 avia-img-lazy-loading-not-23220\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/citrix-background.jpg\" width=\"2000\" height=\"750\" title='citrix-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/citrix-background.jpg 2000w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/citrix-background-300x113.jpg 300w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/citrix-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/citrix-background-768x288.jpg 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/citrix-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/citrix-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/citrix-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Optimized welcome series increases workflow revenue by 42%.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">modkat:<\/span> By revamping the welcome series to better highlight their offerings and calls-to-action, we saw a dramatic increase in open rates, click-through rates, and revenue. An above-the-fold shop button and cleaner design with less copy and more white space created a better UX and a lower barrier to entry.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Book a call to learn more<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23221 avia-img-lazy-loading-not-23221\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/modkak-background.jpg\" width=\"2000\" height=\"750\" title='modkak-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/modkak-background.jpg 2000w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/modkak-background-300x113.jpg 300w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/modkak-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/modkak-background-768x288.jpg 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/modkak-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/modkak-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/modkak-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2  slide-3 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__2 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Optimizing value messaging generates 4.3% lift in transaction rate.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Western Union:<\/span> We reorganized homepage content below the hero section to lead with a \u201cWhy Western Union\u201d value block, pushing secondary content further below the fold. From there, we included post-CTA value messaging to encourage engagement and tested various value points in an icon list.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Book a call to learn more<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23222 avia-img-lazy-loading-not-23222\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/wu-background.jpg\" width=\"2000\" height=\"750\" title='wu-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/wu-background.jpg 2000w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/wu-background-300x113.jpg 300w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/wu-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/wu-background-768x288.jpg 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/wu-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/wu-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/wu-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__3  slide-4 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__3 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Ad-to-page relevance results in a 48% increase in sign-up rate for paid search traffic.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Shippo:<\/span> We cloned a version of the homepage to specifically for paid search traffic and began an eight-month continuous testing cycle. Starting with several headline and hero paragraph variations, we homed in on an effective value proposition and subsequently moved into the body of the page, testing the removal and then addition of content. We found that eliminating unnecessary calls-to-action and other links was pivotal to driving sign-ups.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Book a call to learn more<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23223 avia-img-lazy-loading-not-23223\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/shippo-background.jpg\" width=\"2000\" height=\"750\" title='shippo-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/shippo-background.jpg 2000w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/shippo-background-300x113.jpg 300w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/shippo-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/shippo-background-768x288.jpg 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/shippo-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/shippo-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/shippo-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-51  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85\">\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__1 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__1 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__1 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__1 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__1 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__1 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__2 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__2 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__2 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__2 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__2 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__2 .avia-caption-content p{\nfont-size:16px;\n}\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__3 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__3 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__3 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__3 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__3 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__3 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0  slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >A 31% increase in conversions resulting from A\/B testing page mockups.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Citrix:<\/span> We performed a UX Audit, setting the foundation for designing new PLP layouts. We then delivered eight mockups, each containing multiple elements to A\/B test. The project exceeded the client\u2019s expectations, finishing ahead of schedule and providing a backlog of test ideas to run post-engagement.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Book a call to learn more<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23220 avia-img-lazy-loading-not-23220\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/citrix-background.jpg\" width=\"2000\" height=\"750\" title='citrix-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/citrix-background.jpg 2000w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/citrix-background-300x113.jpg 300w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/citrix-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/citrix-background-768x288.jpg 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/citrix-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/citrix-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/citrix-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__1  slide-2 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__1 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Optimized welcome series increases workflow revenue by 42%.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">modkat:<\/span> By revamping the welcome series to better highlight their offerings and calls-to-action, we saw a dramatic increase in open rates, click-through rates, and revenue. An above-the-fold shop button and cleaner design with less copy and more white space created a better UX and a lower barrier to entry.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Book a call to learn more<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23221 avia-img-lazy-loading-not-23221\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/modkak-background.jpg\" width=\"2000\" height=\"750\" title='modkak-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/modkak-background.jpg 2000w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/modkak-background-300x113.jpg 300w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/modkak-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/modkak-background-768x288.jpg 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/modkak-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/modkak-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/modkak-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__2  slide-3 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__2 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Optimizing value messaging generates 4.3% lift in transaction rate.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Western Union:<\/span> We reorganized homepage content below the hero section to lead with a \u201cWhy Western Union\u201d value block, pushing secondary content further below the fold. From there, we included post-CTA value messaging to encourage engagement and tested various value points in an icon list.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Book a call to learn more<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23222 avia-img-lazy-loading-not-23222\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/wu-background.jpg\" width=\"2000\" height=\"750\" title='wu-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/wu-background.jpg 2000w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/wu-background-300x113.jpg 300w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/wu-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/wu-background-768x288.jpg 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/wu-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/wu-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/wu-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__3  slide-4 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgst7x8-e5f9052d117126fbd32c95ce92df8b85__3 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Ad-to-page relevance results in a 48% increase in sign-up rate for paid search traffic.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">Shippo:<\/span> We cloned a version of the homepage to specifically for paid search traffic and began an eight-month continuous testing cycle. Starting with several headline and hero paragraph variations, we homed in on an effective value proposition and subsequently moved into the body of the page, testing the removal and then addition of content. We found that eliminating unnecessary calls-to-action and other links was pivotal to driving sign-ups.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Book a call to learn more<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23223 avia-img-lazy-loading-not-23223\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/shippo-background.jpg\" width=\"2000\" height=\"750\" title='shippo-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/shippo-background.jpg 2000w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/shippo-background-300x113.jpg 300w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/shippo-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/shippo-background-768x288.jpg 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/shippo-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/shippo-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/shippo-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-52  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23230'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-1244d3416d604619f3c3f6b94338a255 av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-53  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>PARTNERS<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-ov7rml-2fa8ea4770cc2c0111fe04c55c1648c1 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/crazzy-egg-logo-2-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-93ea2fd2b04e384ffeb0344af3121653 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/hotjar-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-f981655edca9180d07c38c59f595cfde flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/cxl-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-d104bf093978da0329cbf55b89940de8 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/optimizely-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-21076e8f26304d8f7cc33d668a6973c6 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/vwo-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-fd80b5f11edf40426f0c3127b59aeaa8 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/figma-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-54  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23230'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-55  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-56  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-57  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>LEARNING CENTER<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-0c251ae0bb19286f203b69e3e4525632\">\n#top .av-special-heading.av-likf239t-0c251ae0bb19286f203b69e3e4525632{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-0c251ae0bb19286f203b69e3e4525632 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-0c251ae0bb19286f203b69e3e4525632 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-0c251ae0bb19286f203b69e3e4525632 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-0c251ae0bb19286f203b69e3e4525632 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-0c251ae0bb19286f203b69e3e4525632 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-0c251ae0bb19286f203b69e3e4525632 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-59  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Take more control over your conversions.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-60  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5\">\n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Conquer conversion rate optimization at your own pace. Our learning center offers in-depth resources and bite-sized content to make you an optimization orchestrator.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-152z8kh-62f827c88aba2ce45ef9a30c944f1427 av_one_fifth  avia-builder-el-62  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4by9u66-1ba1833827732f9ee8c155dd30539683\">\n.av-tab-section-outer-container.av-4by9u66-1ba1833827732f9ee8c155dd30539683 .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-63  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-4by9u66-1ba1833827732f9ee8c155dd30539683'><div class='av-tab-section-tab-title-container avia-tab-title-padding-none' role='tablist'><a href='#webinars' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-drwfoe-f38ce1f0c3178be81a49af6cfe6e6a74 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2026\/10\/webinar-icon-black.svg);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>WEBINARS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#blog' data-av-tab-section-title='2' class='av-section-tab-title  av-30byawu-397d1889d1e8d010c98279da7fb53613 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span 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id=\"style-css-av-3dlblan-81d510b48ade4e9d765edbe4dfdd3cd0\">\n.avia-section.av-3dlblan-81d510b48ade4e9d765edbe4dfdd3cd0{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-3dlblan-81d510b48ade4e9d765edbe4dfdd3cd0 main_color avia-section-large avia-no-border-styling  avia-builder-el-72  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23230'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2uxss33-37163e8fbdd5ef9b8d89c68c8a25f8c2 av_four_fifth  avia-builder-el-73  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-90ddu7-fa057020c049d6434313dc27ab5019cc\">\n#top .av_textblock_section.av-90ddu7-fa057020c049d6434313dc27ab5019cc .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-90ddu7-fa057020c049d6434313dc27ab5019cc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26bgrtb-bc6d64009e7fa2883f57550c1f2b9172\">\n#top .av-special-heading.av-26bgrtb-bc6d64009e7fa2883f57550c1f2b9172{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-26bgrtb-bc6d64009e7fa2883f57550c1f2b9172 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-26bgrtb-bc6d64009e7fa2883f57550c1f2b9172 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rate optimization process and capabilities.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ktcz2n-1a2a4155341837d02dc483f6df003269\">\n#top .hr.av-1ktcz2n-1a2a4155341837d02dc483f6df003269{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1ktcz2n-1a2a4155341837d02dc483f6df003269 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1ktcz2n-1a2a4155341837d02dc483f6df003269 hr-custom  avia-builder-el-76  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12dgien-6a1239cd996c903d2d89205984b55759\">\n#top .hr.hr-invisible.av-12dgien-6a1239cd996c903d2d89205984b55759{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-12dgien-6a1239cd996c903d2d89205984b55759 hr-invisible  avia-builder-el-77  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0\">\n#top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md7zzs7i-6b6b6f7f59f0e6af5659b255647759c0 av-elegant-toggle  avia-builder-el-78  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-md7zwm5p-ec7bedf5938a05f9d28f856fc701b764'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>How will your CRO efforts drive higher conversions without increasing traffic spend?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p data-start=\"141\" data-end=\"573\">Our CRO is built on maximizing existing traffic with data-driven optimization\u2014reducing acquisition costs while increasing conversions. By analyzing user behavior, heatmaps, session recordings, and surveys, we identify friction points and implement targeted A\/B tests on design elements, messaging, or UX to boost conversion rates without needing additional ad investment.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md7zxkik-0890470f64d2d44483b5a9e477b79ce6'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>Can you explain the structured process for defining and validating CRO tests?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p data-start=\"670\" data-end=\"1144\">We follow a scientific, end-to-end methodology: 1) Define a clear goal (e.g., increase CTA clicks) and select a testable element, 2) Form a hypothesis based on user insights, 3) Design and execute A\/B or multivariate tests using rigorous statistical methods, including segment analysis, sample sizing, and variant significance, 4) Analyze results, derive actionable insights, and iterate to scale improvements.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md7zyorf-de36b27e1b49ab6074b559df675a281a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>How do you uncover the \u2018why\u2019 behind low-performing pages or elements?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p data-start=\"1233\" data-end=\"1636\">Beyond raw performance metrics, we investigate behavioral root causes. We deploy heatmaps to see where users click or pause, session recordings to view user journeys, and onsite surveys to gather qualitative feedback. This blend of quantitative and qualitative data fuels optimization strategies grounded in real user behavior and motivation.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md7zzpce-036ce19c19b77d47b93d8ee7cd380cf9'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>How is CRO integrated into an overall growth strategy and aligned with technology stacks?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p data-start=\"1745\" data-end=\"2184\">Our CRO function is embedded within a holistic analytics framework. We audit the full user funnel, tie CRO tests to broader analytics and dashboard goals, and ensure seamless tagging and data capture. We also align A\/B experimentation with dashboard metrics and CRM integrations\u2014ensuring test learnings inform marketing mix modeling, attribution, and full-funnel optimization.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q5rw5r-9aa1b60e72d3881a8f9e0fcda7257fae\">\n#top .hr.av-q5rw5r-9aa1b60e72d3881a8f9e0fcda7257fae{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-q5rw5r-9aa1b60e72d3881a8f9e0fcda7257fae .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-q5rw5r-9aa1b60e72d3881a8f9e0fcda7257fae hr-custom  avia-builder-el-79  el_after_av_toggle_container  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079\">\n.avia-section.av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='npd-footer'  class='avia-section av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079 main_color avia-section-large avia-no-border-styling  avia-builder-el-81  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23230'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-cokix-1cb7a0bb4d1981886bdd8598edf1f2cc av_one_full  avia-builder-el-82  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1lgb-77de4f6fdc7591862219222baeb46675\">\n#top .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-83  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Ready to unlock growth? <a style=\"text-decoration: underline;\" href=\"\/contact-us\/\">Let\u2019s talk!<\/a><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A data-backed system for increasing the percentage of visitors that convert into customers, or more generally, take any desired action on a page.<\/p>\n","protected":false},"author":4,"featured_media":23231,"parent":23122,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-23230","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversion rate optimization (CRO) strategy and agency services. 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