{"id":23259,"date":"2025-04-01T21:52:32","date_gmt":"2025-04-02T04:52:32","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=21749"},"modified":"2026-08-22T04:45:16","modified_gmt":"2026-08-21T20:45:16","slug":"ad-operations","status":"publish","type":"page","link":"https:\/\/npdigital.com\/sg\/solutions\/ad-operations\/","title":{"rendered":"Ad Operations"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-b02f58ca2bf2c84df3269311c09dad99\">\n.avia-section.av-g71os75-b02f58ca2bf2c84df3269311c09dad99 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/ad-ops-background.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-b02f58ca2bf2c84df3269311c09dad99 .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div 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class='flex_column_table av-feuvfkx-ce4db5d53659684d6491693538828849 sc-av_three_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-feuvfkx-ce4db5d53659684d6491693538828849\">\n.flex_column.av-feuvfkx-ce4db5d53659684d6491693538828849{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-feuvfkx-ce4db5d53659684d6491693538828849 av_three_fifth  avia-builder-el-1  el_before_av_two_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2\">\n#top .hr.hr-invisible.av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2 hr-invisible  avia-builder-el-2  el_before_av_image  avia-builder-el-first  av-desktop-hide 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src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/AdOperations_Reverse-60x60.png\" alt='' title=''  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/AdOperations_Reverse-60x60.png 60w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/AdOperations_Reverse-300x300.png 300w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/AdOperations_Reverse-36x36.png 36w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/AdOperations_Reverse-180x180.png 180w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/AdOperations_Reverse.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6\">\n#top .hr.hr-invisible.av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6 hr-invisible  avia-builder-el-4  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7oxf8-18a373d8a86bc43d7a9ef39e8bfb2494\">\n#top .av-special-heading.av-ltz7oxf8-18a373d8a86bc43d7a9ef39e8bfb2494{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-ltz7oxf8-18a373d8a86bc43d7a9ef39e8bfb2494 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ltz7oxf8-18a373d8a86bc43d7a9ef39e8bfb2494 .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-ltz7oxf8-18a373d8a86bc43d7a9ef39e8bfb2494 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\/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p data-pm-slice=\"1 1 &#091;&#093;\">Ad operations (ad ops) is the backbone of scalable, data-driven advertising. It ensures seamless campaign onboarding, precise event tracking, and strategic alignment between digital advertising executives and paid media teams. By validating data sources and optimizing ad tech infrastructure, ad ops empowers teams to drive performance, refine targeting, and maximize ROI.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;right_left&quot;,&quot;parallax_speed&quot;:&quot;4&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-jzkw65-7c35d842cf7e468715a156f0fb7d315d&quot;}\"    ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz6zrvs-034e3160c1a5dbf36221a40e0c598d1c\">\n.av-icon-circles-container.av-ltz6zrvs-034e3160c1a5dbf36221a40e0c598d1c .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-ltz6zrvs-034e3160c1a5dbf36221a40e0c598d1c .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-ltz6zrvs-034e3160c1a5dbf36221a40e0c598d1c .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-ltz6zrvs-034e3160c1a5dbf36221a40e0c598d1c.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-ltz6zrvs-034e3160c1a5dbf36221a40e0c598d1c .avia-icon-circles-icon-2{\ntransform:translate(-195px,155px);\nleft:89%;\ntop:18%;\n}\n.av-icon-circles-container.av-ltz6zrvs-034e3160c1a5dbf36221a40e0c598d1c.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-034e3160c1a5dbf36221a40e0c598d1c .avia-icon-circles-icon-3{\ntransform:translate(-243px,-55px);\nleft:98%;\ntop:61%;\n}\n.av-icon-circles-container.av-ltz6zrvs-034e3160c1a5dbf36221a40e0c598d1c.avia_start_animation 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.avia-icon-circles-icon-6{\ntransform:translate(243px,-55px);\nleft:1%;\ntop:61%;\n}\n.av-icon-circles-container.av-ltz6zrvs-034e3160c1a5dbf36221a40e0c598d1c.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-034e3160c1a5dbf36221a40e0c598d1c .avia-icon-circles-icon-7{\ntransform:translate(195px,155px);\nleft:10%;\ntop:18%;\n}\n.av-icon-circles-container.av-ltz6zrvs-034e3160c1a5dbf36221a40e0c598d1c.avia_start_animation .avia-icon-circles-icon-7{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-034e3160c1a5dbf36221a40e0c598d1c.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-ltz6zrvs-034e3160c1a5dbf36221a40e0c598d1c avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/ad-ops-lady.png' alt='' title=''  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-6mqtzbx-56c933a540d6f1fc61412082e4b050f0 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue855' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-6mqtzbx-56c933a540d6f1fc61412082e4b050f0 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Increased Efficiency<\/div><div class=\"icon-description\"><p>Ad ops automates and streamlines processes for campaign setup, tracking, and reporting, reducing the need for manual intervention. By leveraging automation and standardized workflows, teams can execute campaigns faster and with fewer errors, allowing them to focus on strategy and optimization.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-67c8pbx-7059a86703e4ddcc889ef7de4722c0a8 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8a3' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-67c8pbx-7059a86703e4ddcc889ef7de4722c0a8 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Better Data Accuracy<\/div><div class=\"icon-description\"><p>Ensuring that tracking pixels, conversion events, and attribution models are correctly implemented is a core function of ad ops. By maintaining accurate data collection, marketing teams can trust their analytics and make more informed decisions about campaign performance and budget allocation.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-efd407f28380112a968a8d72455b3010 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue8dd' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-efd407f28380112a968a8d72455b3010 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Improved Campaign Performance<\/div><div class=\"icon-description\"><p>With proper ad tracking, targeting refinements, and continuous performance assessments, ad ops plays a crucial role in optimizing ad spend. It helps advertisers improve engagement, increase conversion rates, and maximize return on investment (ROI) through data-driven adjustments.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4-0defda61626656d292ed9b3b26cb08b8 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4-0defda61626656d292ed9b3b26cb08b8 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Seamless Cross-Team Collaboration<\/div><div class=\"icon-description\"><p>Ad ops serves as a bridge between marketing, analytics, and paid media teams, ensuring everyone is aligned on campaign objectives, measurement strategies, and execution. This reduces miscommunication, prevents data silos, and enhances overall marketing effectiveness.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-3-13f8bb15078992cddf0086c20bd961fd iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue83f' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-3-13f8bb15078992cddf0086c20bd961fd avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Faster Troubleshooting &amp; Issue Resolution<\/div><div class=\"icon-description\"><p>When tracking inconsistencies, data mismatches, or integration issues arise, ad ops specialists can quickly diagnose and resolve problems. Their expertise ensures campaigns remain uninterrupted and that discrepancies in audience targeting or attribution models are swiftly corrected.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-d64114751b8b8d476b80757aaca30681 iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue869' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-d64114751b8b8d476b80757aaca30681 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Scalability &amp; Flexibility<\/div><div class=\"icon-description\"><p>As advertising needs grow, ad ops provides scalable solutions by automating workflows, integrating with multiple platforms, and adapting to new technologies. Whether handling multiple campaigns, platforms, or global markets, a strong ad ops function ensures smooth scaling without sacrificing performance.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-2-76b36a7cbc754c2f3029cb21a1c65821 iconfont av-no-link avia-icon-circles-icon-7' data-icon-circles-icon=\"7\" aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-2-76b36a7cbc754c2f3029cb21a1c65821 avia-icon-circles-icon-text-7' data-icon-circles-text=\"7\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Enhanced Compliance &amp; Governance<\/div><div class=\"icon-description\"><p>With increasing regulations on data privacy and advertising transparency, ad ops ensures compliance with GDPR, CCPA, and platform-specific policies. By maintaining clean data practices and governance frameworks, brands can protect consumer trust while optimizing ad performance.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhahfv-98f5b04acf5e7e7ed96a64133bc0a2dc\">\n.avia-section.av-m8zhahfv-98f5b04acf5e7e7ed96a64133bc0a2dc .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/ad-ops-background.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m8zhahfv-98f5b04acf5e7e7ed96a64133bc0a2dc .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m8zhahfv-98f5b04acf5e7e7ed96a64133bc0a2dc main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23259'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5tu8mk5-444b2f562cfc6887a5233c8f5cb88c0b sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5tu8mk5-444b2f562cfc6887a5233c8f5cb88c0b\">\n.flex_column.av-5tu8mk5-444b2f562cfc6887a5233c8f5cb88c0b{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-5tu8mk5-444b2f562cfc6887a5233c8f5cb88c0b av_one_full  avia-builder-el-11  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ak3cd1-0d93e4dfcf66e4363c869802b8dbfabe\">\n#top .hr.hr-invisible.av-5ak3cd1-0d93e4dfcf66e4363c869802b8dbfabe{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5ak3cd1-0d93e4dfcf66e4363c869802b8dbfabe hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhazvl-5561ffcd54661fd0fbae17bd56acdca7\">\n.avia-image-container.av-m8zhazvl-5561ffcd54661fd0fbae17bd56acdca7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m8zhazvl-5561ffcd54661fd0fbae17bd56acdca7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m8zhazvl-5561ffcd54661fd0fbae17bd56acdca7 av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23252 avia-img-lazy-loading-not-23252 avia_image ' src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/AdOperations_Reverse-60x60.png\" alt='' title=''  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/AdOperations_Reverse-60x60.png 60w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/AdOperations_Reverse-300x300.png 300w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/AdOperations_Reverse-36x36.png 36w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/AdOperations_Reverse-180x180.png 180w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/AdOperations_Reverse.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4xre4gl-dd55b4dbb78cc2b493122a54856f9050\">\n#top .hr.hr-invisible.av-4xre4gl-dd55b4dbb78cc2b493122a54856f9050{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-4xre4gl-dd55b4dbb78cc2b493122a54856f9050 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhb5gp-5fca8c166230c6ffa079f36f9ad78222\">\n#top .av-special-heading.av-m8zhb5gp-5fca8c166230c6ffa079f36f9ad78222{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-m8zhb5gp-5fca8c166230c6ffa079f36f9ad78222 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m8zhb5gp-5fca8c166230c6ffa079f36f9ad78222 .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-m8zhb5gp-5fca8c166230c6ffa079f36f9ad78222 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m8zhb5gp-5fca8c166230c6ffa079f36f9ad78222 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m8zhb5gp-5fca8c166230c6ffa079f36f9ad78222 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m8zhb5gp-5fca8c166230c6ffa079f36f9ad78222 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m8zhb5gp-5fca8c166230c6ffa079f36f9ad78222 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Ad Operations Agency Services<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhbcbz-5924ca9650eeb0ab2965097d085b0e12\">\n#top .hr.hr-invisible.av-m8zhbcbz-5924ca9650eeb0ab2965097d085b0e12{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m8zhbcbz-5924ca9650eeb0ab2965097d085b0e12 hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec\">\n#top .av_textblock_section.av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m8zhbk5q-10fbc95a15d492211cb9012ae10eb2ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\" data-pm-slice=\"1 1 &#091;&#093;\">Ad operations (ad ops) is the backbone of scalable, data-driven advertising. It ensures seamless campaign onboarding, precise event tracking, and strategic alignment between digital advertising executives and paid media teams.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='flex_column av-4homnat-29d153a5069f6ef7fc0aa519d4ae0faa av_one_full  avia-builder-el-18  el_after_av_one_full  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6\">\n.av-icon-circles-container.av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6 .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6 .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6 .avia-icon-circles-icon-2{\ntransform:translate(-195px,155px);\nleft:89%;\ntop:18%;\n}\n.av-icon-circles-container.av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6 .avia-icon-circles-icon-3{\ntransform:translate(-243px,-55px);\nleft:98%;\ntop:61%;\n}\n.av-icon-circles-container.av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6 .avia-icon-circles-icon-4{\ntransform:translate(-108px,-225px);\nleft:71%;\ntop:95%;\n}\n.av-icon-circles-container.av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6 .avia-icon-circles-icon-5{\ntransform:translate(108px,-225px);\nleft:28%;\ntop:95%;\n}\n.av-icon-circles-container.av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6 .avia-icon-circles-icon-6{\ntransform:translate(243px,-55px);\nleft:1%;\ntop:61%;\n}\n.av-icon-circles-container.av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6 .avia-icon-circles-icon-7{\ntransform:translate(195px,155px);\nleft:10%;\ntop:18%;\n}\n.av-icon-circles-container.av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6.avia_start_animation .avia-icon-circles-icon-7{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.2s;\n}\n.av-icon-circles-container.av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-3rxig39-c2cf7bb142b2867f3b846ac7d8bdecf6 avia_animate_when_visible  avia-builder-el-19  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/ad-ops-lady.png' alt='' title=''  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-3lg6o45-5870fb60f389c73915ceb822dd00622f iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue855' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-3lg6o45-5870fb60f389c73915ceb822dd00622f avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Increased Efficiency<\/div><div class=\"icon-description\"><p>Ad ops automates and streamlines processes for campaign setup, tracking, and reporting, reducing the need for manual intervention. By leveraging automation and standardized workflows, teams can execute campaigns faster and with fewer errors, allowing them to focus on strategy and optimization.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-bdzjxx-a0e931c361471d2ceaf6f3df0f30bdaa iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8a3' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-bdzjxx-a0e931c361471d2ceaf6f3df0f30bdaa avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Better Data Accuracy<\/div><div class=\"icon-description\"><p>Ensuring that tracking pixels, conversion events, and attribution models are correctly implemented is a core function of ad ops. By maintaining accurate data collection, marketing teams can trust their analytics and make more informed decisions about campaign performance and budget allocation.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-2m4n7g5-0a6df9fd2cac41adf8fb83a6ce0ad7f2 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue8dd' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-2m4n7g5-0a6df9fd2cac41adf8fb83a6ce0ad7f2 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Improved Campaign Performance<\/div><div class=\"icon-description\"><p>With proper ad tracking, targeting refinements, and continuous performance assessments, ad ops plays a crucial role in optimizing ad spend. It helps advertisers improve engagement, increase conversion rates, and maximize return on investment (ROI) through data-driven adjustments.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1xqpet1-66d14b2fa9f405637a62eeba7b747cb5 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1xqpet1-66d14b2fa9f405637a62eeba7b747cb5 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Seamless Cross-Team Collaboration<\/div><div class=\"icon-description\"><p>Ad ops serves as a bridge between marketing, analytics, and paid media teams, ensuring everyone is aligned on campaign objectives, measurement strategies, and execution. This reduces miscommunication, prevents data silos, and enhances overall marketing effectiveness.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1g9e8dx-50e18783860472734531aee25c6c89e4 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue83f' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1g9e8dx-50e18783860472734531aee25c6c89e4 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Faster Troubleshooting &amp; Issue Resolution<\/div><div class=\"icon-description\"><p>When tracking inconsistencies, data mismatches, or integration issues arise, ad ops specialists can quickly diagnose and resolve problems. Their expertise ensures campaigns remain uninterrupted and that discrepancies in audience targeting or attribution models are swiftly corrected.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1ctusd1-182b54b8ef985f597d18a1a8806cc5cb iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue869' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1ctusd1-182b54b8ef985f597d18a1a8806cc5cb avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Scalability &amp; Flexibility<\/div><div class=\"icon-description\"><p>As advertising needs grow, ad ops provides scalable solutions by automating workflows, integrating with multiple platforms, and adapting to new technologies. Whether handling multiple campaigns, platforms, or global markets, a strong ad ops function ensures smooth scaling without sacrificing performance.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-ws5w39-f21d846f75ae32614697209e2b5882f3 iconfont av-no-link avia-icon-circles-icon-7' data-icon-circles-icon=\"7\" aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-ws5w39-f21d846f75ae32614697209e2b5882f3 avia-icon-circles-icon-text-7' data-icon-circles-text=\"7\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Enhanced Compliance &amp; Governance<\/div><div class=\"icon-description\"><p>With increasing regulations on data privacy and advertising transparency, ad ops ensures compliance with GDPR, CCPA, and platform-specific policies. By maintaining clean data practices and governance frameworks, brands can protect consumer trust while optimizing ad performance.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-20  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-21  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u49pr-e2fc785970eaa78bfbe1153557c0c4a8\">\n#top .avia-animated-number.av-2u49pr-e2fc785970eaa78bfbe1153557c0c4a8 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-2u49pr-e2fc785970eaa78bfbe1153557c0c4a8 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-2u49pr-e2fc785970eaa78bfbe1153557c0c4a8 av-force-default-color avia_animate_when_visible  avia-builder-el-22  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"87\" data-start_from=\"0\">87<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of advertising professionals believe that automation within ad ops can increase company profitability.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-23  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-8018ae504657ee6ff8ef05f32db2d702\">\n#top .avia-animated-number.av-lije2nqk-8018ae504657ee6ff8ef05f32db2d702 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-8018ae504657ee6ff8ef05f32db2d702 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-8018ae504657ee6ff8ef05f32db2d702 av-force-default-color avia_animate_when_visible  avia-builder-el-24  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"67\" data-start_from=\"0\">67<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>decrease in human errors, minimizing costly mistakes and enhancing campaign accuracy, by Implementing automation in ad ops.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-25  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-8510ca49abe4a79cc66d337984b24a57\">\n#top .avia-animated-number.av-lije2hy9-8510ca49abe4a79cc66d337984b24a57 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-8510ca49abe4a79cc66d337984b24a57 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-8510ca49abe4a79cc66d337984b24a57 av-force-default-color avia_animate_when_visible  avia-builder-el-26  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"83\" data-start_from=\"0\">83<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of ad operations professionals report that automation makes them more productive, allowing them to focus on strategic initiatives.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-27  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-017798f078115415d5ada782908774e8\">\n#top .avia-animated-number.av-lije2bai-017798f078115415d5ada782908774e8 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-017798f078115415d5ada782908774e8 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-017798f078115415d5ada782908774e8 av-force-default-color avia_animate_when_visible  avia-builder-el-28  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"90\" data-start_from=\"0\">90<\/span><span class=\"avia-no-number\">% <\/span><\/strong><div class=\"avia-animated-number-content\"><p>lift in ROI by balancing brand and performance marketing\u2014a key function of ad ops.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-29  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23259'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-30  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>AD OPERATIONS APPROACH<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-2fabc42a2b6fe3a7b14225644ffc1552\">\n#top .av-special-heading.av-5uvt0hp-2fabc42a2b6fe3a7b14225644ffc1552{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-2fabc42a2b6fe3a7b14225644ffc1552 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-2fabc42a2b6fe3a7b14225644ffc1552 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-2fabc42a2b6fe3a7b14225644ffc1552 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-2fabc42a2b6fe3a7b14225644ffc1552 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-2fabc42a2b6fe3a7b14225644ffc1552 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-2fabc42a2b6fe3a7b14225644ffc1552 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-2fabc42a2b6fe3a7b14225644ffc1552 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-32  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Unifying and optimizing all of your digital marketing efforts.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-33  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e\">\n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Our ad ops approach streamlines campaign execution by integrating tracking, optimizing data accuracy, troubleshooting in real time, and automating processes to enhance performance and drive smarter marketing decisions.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-35  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-36  el_before_av_textblock  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-cac4da8dff817ef6645a8a0698157338 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Client onboarding.<\/h4><\/header><div class='av-milestone-content'><p>We establish a strong measurement foundation by aligning with data &amp; analytics teams, deploying pixel trackers, and integrating ad platforms for seamless data flow and campaign execution.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-f21de50db913a0d1b87865a237dc7f3e av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8a6' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Process automation and documentation. <\/h4><\/header><div class='av-milestone-content'><p>We streamline workflows with structured documentation, keep teams informed about industry shifts, and evaluate new vendor opportunities for continuous innovation.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-0dffde8b7a9c1682cd2996e156839fea av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue864' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Agile problem solving.<\/h4><\/header><div class='av-milestone-content'><p>We provide on-demand support, resolving tracking issues, offering paid media insights, and ensuring campaign execution is backed by reliable, validated data.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-ee66b88e74e6baea91ee16491a97637a av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8c5' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Ongoing optimization and support.<\/h4><\/header><div class='av-milestone-content'><p>From continuous tagging enhancements to troubleshooting data inconsistencies, we refine tracking strategies, integrate custom solutions, and uncover audience opportunities via site tagging and CRM insights.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\"><strong>OUR PHILOSOPHY<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3\">\n#top .hr.hr-invisible.av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-m8t1d2n0-0d288b3dc9ed625facdd67f935919fc3 hr-invisible  avia-builder-el-38  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front{\nbackground-color:#ffffff;\nborder-style:dotted;\nborder-width:1px 1px 1px 1px;\nborder-color:#dadada;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper 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.avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-39  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6a8bfe74d0c89' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-4ce803dc9ea0fafd856a67e51e9e75a6'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Comprehensive Campaign Management<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Effective ad operations encompass the end-to-end management of paid media campaigns.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>This involves creating compelling ad strategies, setting up and monitoring campaigns across various platforms, and continuously optimizing them to enhance performance.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-8fe9ea7a623b447aa36b452a257c37c2'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Data Ownership and Transparency<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Ensure that all campaigns are run in accounts that your organization owns, granting you full access and oversight.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>This practice fosters transparency, facilitates accurate performance evaluation, and safeguards your data assets, especially when transitioning between agencies or internal teams.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-cb0e7063a0abbf939fb121f860ca7b77'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Continuous Testing and Adaptation<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>The digital advertising landscape is dynamic, with audience preferences and platform algorithms constantly evolving.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Regularly testing different creatives, messaging, and targeting strategies allows you to identify what resonates best with your audience. Embrace a culture of experimentation and be prepared to adapt campaigns based on performance data to maintain relevance and effectiveness.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-e8a09709dd6a70949b23fd9dfe764a58'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Leveraging No-Code Tools for Data Transformation<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Make data transformation accessible to team members without technical expertise, enabling faster implementation and enhanced collaboration.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>By reducing reliance on technical teams for data handling, ad operations can become more agile and responsive.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-40  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23259'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-41  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-42  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:7,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >ObservePoint<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Tag dashboard with CWV widget.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23254 avia-img-lazy-loading-not-23254\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observe-point-report1.jpg\" width=\"1920\" height=\"2560\" title='observe-point-report1' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observe-point-report1.jpg 1920w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observe-point-report1-225x300.jpg 225w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observe-point-report1-773x1030.jpg 773w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observe-point-report1-768x1024.jpg 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observe-point-report1-1152x1536.jpg 1152w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observe-point-report1-1536x2048.jpg 1536w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observe-point-report1-1125x1500.jpg 1125w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observe-point-report1-529x705.jpg 529w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >ObservePoint<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Cookie report.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23255 avia-img-lazy-loading-not-23255\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observe-point-report2.jpg\" width=\"1920\" height=\"2560\" title='observe-point-report2' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observe-point-report2.jpg 1920w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observe-point-report2-225x300.jpg 225w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observe-point-report2-773x1030.jpg 773w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observe-point-report2-768x1024.jpg 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observe-point-report2-1152x1536.jpg 1152w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observe-point-report2-1536x2048.jpg 1536w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observe-point-report2-1125x1500.jpg 1125w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observe-point-report2-529x705.jpg 529w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-43  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>AD OPS STRATEGY &amp; EXECUTION<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-4a1eaa3e0fed6853d442ae96d0345c59\">\n#top .av-special-heading.av-kxppuxez-4a1eaa3e0fed6853d442ae96d0345c59{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-4a1eaa3e0fed6853d442ae96d0345c59 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-4a1eaa3e0fed6853d442ae96d0345c59 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-4a1eaa3e0fed6853d442ae96d0345c59 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-4a1eaa3e0fed6853d442ae96d0345c59 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-4a1eaa3e0fed6853d442ae96d0345c59 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-4a1eaa3e0fed6853d442ae96d0345c59 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-4a1eaa3e0fed6853d442ae96d0345c59 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-45  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Empowering paid media teams and clients with data confidence.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-46  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-47  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-448e4666526f602132ea33331a8ebd67'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Tagging Audits<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Our tagging audit ensures tracking tags are correctly deployed, preventing data inaccuracies, wasted ad spend, and compliance risks. We identify ways to optimize campaign tracking, attribution, and audience targeting by identifying broken or duplicate tags. Regular audits improve data accuracy, ad efficiency, and ROAS, ensuring seamless performance across Google Tag Manager, Meta Pixel, and other tracking tools.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-edab5c6e0a0ddb30cddd2dfffb811c65'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Variable Implementation<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Proper variable implementation is crucial for precise audience segmentation, accurate attribution, and optimized bidding strategies. By dynamically passing key data (e.g., transaction values, user IDs, or referral sources), we enhance targeting, personalization, and performance measurement. Well-structured variables ensure clean data flow, better automation, and more effective ad spend allocation, driving higher ROAS and marketing efficiency.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-4d7a51d3d9ed2f7ed072abf82f8b2612'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Technical Specifications<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We provide precise requirements for ad creatives, tracking implementations, and platform integrations. This include ad formats, file sizes, tracking pixels, tag configurations, and API requirements, ensuring seamless campaign execution across ad networks. Proper specifications prevent rendering issues, tracking discrepancies, and performance inefficiencies, enabling accurate attribution and data-driven optimizations. Platform-specific guidelines ensures ads load correctly, meet compliance standards, and deliver a smooth user experience, ultimately maximizing engagement, conversions, and return on ad spend (ROAS).<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-1-1-7dcd20b38106ff421fd37ee5acba4056'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Audit Strategy<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>An audit strategy is a structured approach to regularly reviewing and optimizing ad campaigns, tracking setups, and data accuracy. It ensures that tags, pixels, conversions, and audience segments are correctly implemented and aligned with business goals. A strong audit strategy helps identify inefficiencies, tracking errors, and budget misallocations, allowing brands to refine their targeting, attribution models, and bidding strategies. We proactively audit campaign performance, data integrity and compliance adherence. This approach helps brands enhance operational efficiency, prevent revenue loss, and maximize return on ad spend.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-48  el_after_av_section  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34l52en-12ccce9f3b3c9db654cb22ca606aed87\">\n#top .av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-34l52en-12ccce9f3b3c9db654cb22ca606aed87 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-34l52en-12ccce9f3b3c9db654cb22ca606aed87__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Data integration strategy and execution increase ROAS of paid search by +100%.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">ConnectWise:<\/span> Identifiers that included campaign codes, product purchased, and region performance. Newly created campaign identifiers allowed us to map back investment by campaign at a granular level, including brand\/nonbrand, campaign type, product, and region. This closed-loop reporting allowed NP Digital to map back historical investment by campaign to mid-funnel KPIs and direct-sourced pipeline.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Book a call to learn more<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23200 avia-img-lazy-loading-not-23200\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/connectwise-background.jpg\" width=\"2000\" height=\"750\" title='connectwise-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:450; min-width:1200px; ' srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/connectwise-background.jpg 2000w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/connectwise-background-300x113.jpg 300w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/connectwise-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/connectwise-background-768x288.jpg 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/connectwise-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/connectwise-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/connectwise-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><\/div><\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-49  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcgszeax-99292b244504be1164b6ae45417c7e17\">\n#top .av-slideshow-ui.av-mcgszeax-99292b244504be1164b6ae45417c7e17 .avia-slideshow-arrows a{\ncolor:#ff5e29;\n}\n.av-slideshow-ui.av-mcgszeax-99292b244504be1164b6ae45417c7e17 .avia-slideshow-dots a.active{\nbackground-color:#ff5e29;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgszeax-99292b244504be1164b6ae45417c7e17__0 .avia-caption-title{\nfont-size:50px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgszeax-99292b244504be1164b6ae45417c7e17__0 .avia-caption-content{\nfont-size:20px;\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgszeax-99292b244504be1164b6ae45417c7e17__0 .avia-caption-content p{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mcgszeax-99292b244504be1164b6ae45417c7e17__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgszeax-99292b244504be1164b6ae45417c7e17__0 .avia-caption-content{\nfont-size:16px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mcgszeax-99292b244504be1164b6ae45417c7e17__0 .avia-caption-content p{\nfont-size:16px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-mcgszeax-99292b244504be1164b6ae45417c7e17 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 37.5%;'><li  class='avia-slideshow-slide av-mcgszeax-99292b244504be1164b6ae45417c7e17__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mcgszeax-99292b244504be1164b6ae45417c7e17__0 caption_fullwidth caption_left'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Data integration strategy and execution increase ROAS of paid search by +100%.<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p><span style=\"color: #ff5e29; font-weight: bold;\">ConnectWise:<\/span> Identifiers that included campaign codes, product purchased, and region performance. Newly created campaign identifiers allowed us to map back investment by campaign at a granular level, including brand\/nonbrand, campaign type, product, and region. This closed-loop reporting allowed NP Digital to map back historical investment by campaign to mid-funnel KPIs and direct-sourced pipeline.<\/p>\n<\/div><a href='#modal'  class='avia-slideshow-button avia-button avia-color-theme-color-highlight ' data-duration='800' data-easing='easeInOutQuad'>Book a call to learn more<\/a><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23200 avia-img-lazy-loading-not-23200\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/connectwise-background.jpg\" width=\"2000\" height=\"750\" title='connectwise-background' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:575; min-width:1534px; ' srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/connectwise-background.jpg 2000w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/connectwise-background-300x113.jpg 300w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/connectwise-background-1030x386.jpg 1030w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/connectwise-background-768x288.jpg 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/connectwise-background-1536x576.jpg 1536w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/connectwise-background-1500x563.jpg 1500w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/connectwise-background-705x264.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-50  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23259'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-1244d3416d604619f3c3f6b94338a255 av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-51  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>PARTNERS<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-ov7rml-8039e150737457ae219c6e0bde85bc08 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/claravine-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-7494ce74b5ad8a79c7bc040ba562b316 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/google-analytics-logo.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-1dd679505dee6722722e60797aaab43d flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/observepoint-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-323479fc04f8d00e7055463e624ed7df flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/adobe-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-214d5db1f70b09f1175217df12fecbef flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2025\/04\/liveramp-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-4f7fb10ed356b83da769a739550669a0 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' 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itemprop=\"headline\"  >Reimagine what your marketing can do with ad operations support. <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-58  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5\">\n#top 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id=\"style-css-av-83kboh-79c2fb3d50439aa493dff45697d5239e\">\n.flex_column.av-83kboh-79c2fb3d50439aa493dff45697d5239e{\nwidth:31.3333333333%;\n}\n<\/style>\n<div  class='flex_column av-83kboh-79c2fb3d50439aa493dff45697d5239e av_one_third  avia-builder-el-69  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><div  class='avia-video av-2i13ep-286b41227e19a561e5e8602405d73a98 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url=' https:\/\/youtube.com\/live\/0962qL0RYFs?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"E-commerce Intelligence: Leveraging 7 Must-Have GA4 Custom Reports\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/0962qL0RYFs?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3pulj5-da389880319cde9d8cb86b091b443c7e\">\n.flex_column.av-3pulj5-da389880319cde9d8cb86b091b443c7e{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-3pulj5-da389880319cde9d8cb86b091b443c7e av_one_third  avia-builder-el-71  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><div  class='avia-video av-nnii4h-a98290bc16262455a1ec07b683fa6d6c avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/9VcuHR6rkFw?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Paid Media Fast Forward: The Future of Paid Strategies in the AI Revolution\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/9VcuHR6rkFw?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-43wfep-477ad41574db7a7cb21f17b3250e97b2\">\n.flex_column.av-43wfep-477ad41574db7a7cb21f17b3250e97b2{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column 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class='avia-video av-ir3rkx-952683d10647fb492caf05da794b8848 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtube.com\/live\/PLiPcCryYPg?feature=share'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Ready, Set, GA4: How To Simplify Your Move to GA4\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/PLiPcCryYPg?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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id=\"style-css-av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978\">\n#top .hr.av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-18r7m0x-14bb7abe5a1ad5f323f467e9856b6978 hr-custom  avia-builder-el-88  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25ck81-779598c512ae8ed04d507b20452d490f\">\n.flex_column.av-25ck81-779598c512ae8ed04d507b20452d490f{\nwidth:31.3333333333%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-25ck81-779598c512ae8ed04d507b20452d490f av_one_third  avia-builder-el-90  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ayrep-35884e4ee09329114f1950cb9db84f08\">\n#top .hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-3ayrep-35884e4ee09329114f1950cb9db84f08 hr-custom  avia-builder-el-92  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4j3xkb9-711b1a9a895588a3678b098cfc1cfe4e\">\n.av-layout-tab.av-m4j3xkb9-711b1a9a895588a3678b098cfc1cfe4e{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-b4ced65e3f6f844e4cc248833940f94c 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id=\"style-css-av-3jr5qlx-909e657d342de8622ac32c042bb0f4c9\">\n.avia-section.av-3jr5qlx-909e657d342de8622ac32c042bb0f4c9{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-3jr5qlx-909e657d342de8622ac32c042bb0f4c9 main_color avia-section-large avia-no-border-styling  avia-builder-el-96  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23259'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-34np9md-1a36165d71c8242bdbd3d6ffcd3a3f6e av_four_fifth  avia-builder-el-97  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ox3179-246d97e98a7040479cd7444de3f7181c\">\n#top .av_textblock_section.av-2ox3179-246d97e98a7040479cd7444de3f7181c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-2ox3179-246d97e98a7040479cd7444de3f7181c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md8502hf-35d323281e91ac6f27287de3aff154f6\">\n#top .av-special-heading.av-md8502hf-35d323281e91ac6f27287de3aff154f6{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-md8502hf-35d323281e91ac6f27287de3aff154f6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-md8502hf-35d323281e91ac6f27287de3aff154f6 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operations process and capabilities.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24gwjp1-d8bccc668b19db61aff27cee5639b878\">\n#top .hr.av-24gwjp1-d8bccc668b19db61aff27cee5639b878{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-24gwjp1-d8bccc668b19db61aff27cee5639b878 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-24gwjp1-d8bccc668b19db61aff27cee5639b878 hr-custom  avia-builder-el-100  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gueu1h-5ab9ae04aeda5b5c843cef45434b8197\">\n#top .hr.hr-invisible.av-1gueu1h-5ab9ae04aeda5b5c843cef45434b8197{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1gueu1h-5ab9ae04aeda5b5c843cef45434b8197 hr-invisible  avia-builder-el-101  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md84zjxz-66731af28513babb90a557581221156b\">\n#top .togglecontainer.av-md84zjxz-66731af28513babb90a557581221156b h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md84zjxz-66731af28513babb90a557581221156b h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md84zjxz-66731af28513babb90a557581221156b h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md84zjxz-66731af28513babb90a557581221156b h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md84zjxz-66731af28513babb90a557581221156b p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md84zjxz-66731af28513babb90a557581221156b h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md84zjxz-66731af28513babb90a557581221156b h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md84zjxz-66731af28513babb90a557581221156b .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md84zjxz-66731af28513babb90a557581221156b av-elegant-toggle  avia-builder-el-102  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-md84wn94-cfa51f44eff3be718e7ff4f64fbc3587'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>How do you ensure your ad campaigns scale efficiently and maintain data accuracy?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p data-start=\"138\" data-end=\"477\">We build robust ad operations by automating workflows for campaign setup, tracking, and reporting\u2014minimizing manual errors and increasing deployment speed. Our system handles multi-platform and global campaign scaling while ensuring campaign integrity from onboarding through optimization.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md84xinc-f9b064bc3533ad5491be94b47e14179d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>How do you manage tracking implementation, auditing, and compliance across platforms?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We align with data &amp; analytics teams to deploy and audit tracking tags (pixels, conversion events, custom variables) across Google Tag Manager, Meta Pixel, CRM systems, and APIs. Through regular audits and variable validation, we catch broken or duplicate tags, ensure GDPR\/CCPA compliance, and maintain clean data governance.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md84y8oa-544e0a5b1799d274af76eb5f7d66eeb2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>How do you drive improved ROI and transparency across channels?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>By ensuring accurate event tracking and attribution, we empower media teams to refine targeting, adjust bids dynamically, and optimize spend. We bridge marketing, analytics, and paid teams\u2014enabling aligned reporting, rapid troubleshooting, and proactive campaign decision-making that directly lifts ROAS .<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md84zb3y-c9de347a8a81ff85974e530d535ca694'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>How do you adapt ad operations to evolving technologies, privacy standards, and vendor ecosystems?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We actively monitor industry changes like new platform policies, data privacy regulations, and emerging vendor tools. 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On-demand support ensures tracking or compliance issues are resolved quickly, keeping campaigns operational and future-proofed.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12ocs39-072b94737ad5ffb72634cf8ab27caff6\">\n#top .hr.av-12ocs39-072b94737ad5ffb72634cf8ab27caff6{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-12ocs39-072b94737ad5ffb72634cf8ab27caff6 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-12ocs39-072b94737ad5ffb72634cf8ab27caff6 hr-custom  avia-builder-el-103  el_after_av_toggle_container  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079\">\n.avia-section.av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='npd-footer'  class='avia-section av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079 main_color avia-section-large avia-no-border-styling  avia-builder-el-105  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23259'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-cokix-1cb7a0bb4d1981886bdd8598edf1f2cc av_one_full  avia-builder-el-106  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1lgb-5ba3a7e88368a510978de5533f39c08b\">\n#top .av-special-heading.av-kxpq1lgb-5ba3a7e88368a510978de5533f39c08b{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-kxpq1lgb-5ba3a7e88368a510978de5533f39c08b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxpq1lgb-5ba3a7e88368a510978de5533f39c08b .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-kxpq1lgb-5ba3a7e88368a510978de5533f39c08b .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kxpq1lgb-5ba3a7e88368a510978de5533f39c08b .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-5ba3a7e88368a510978de5533f39c08b .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-5ba3a7e88368a510978de5533f39c08b .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxpq1lgb-5ba3a7e88368a510978de5533f39c08b av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-107  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Ready to unlock growth? <a style=\"text-decoration: underline;\" href=\"#modal\">Let\u2019s talk!<\/a><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Ad operations (ad ops) is the backbone of scalable, data-driven advertising. 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