{"id":23502,"date":"2024-11-12T09:55:08","date_gmt":"2024-11-12T17:55:08","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=20031"},"modified":"2026-08-22T05:26:12","modified_gmt":"2026-08-21T21:26:12","slug":"paid-social","status":"publish","type":"page","link":"https:\/\/npdigital.com\/sg\/solutions\/paid-social\/","title":{"rendered":"Paid Social"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-a743e1ddda7306f34ba8fc8f8e40b859\">\n.avia-section.av-g71os75-a743e1ddda7306f34ba8fc8f8e40b859 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/paid-social-background.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-a743e1ddda7306f34ba8fc8f8e40b859 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div 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class='flex_column_table av-feuvfkx-ce4db5d53659684d6491693538828849 sc-av_three_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-feuvfkx-ce4db5d53659684d6491693538828849\">\n.flex_column.av-feuvfkx-ce4db5d53659684d6491693538828849{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-feuvfkx-ce4db5d53659684d6491693538828849 av_three_fifth  avia-builder-el-1  el_before_av_two_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2\">\n#top .hr.hr-invisible.av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2 hr-invisible  avia-builder-el-2  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz98qpa-8a0ec81dfd0f05b5ced6e3f577e173ba\">\n.avia-image-container.av-ltz98qpa-8a0ec81dfd0f05b5ced6e3f577e173ba img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ltz98qpa-8a0ec81dfd0f05b5ced6e3f577e173ba .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ltz98qpa-8a0ec81dfd0f05b5ced6e3f577e173ba av-styling- avia-align-left  avia-builder-el-3  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23497 avia-img-lazy-loading-not-23497 avia_image ' src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/PaidSocial_Reverse-1-copy-60x60.png\" alt='' title='PaidSocial_Reverse (1) copy'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/PaidSocial_Reverse-1-copy-60x60.png 60w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/PaidSocial_Reverse-1-copy-300x300.png 300w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/PaidSocial_Reverse-1-copy-36x36.png 36w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/PaidSocial_Reverse-1-copy-180x180.png 180w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/PaidSocial_Reverse-1-copy.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6\">\n#top .hr.hr-invisible.av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6 hr-invisible  avia-builder-el-4  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7oxf8-8cbfd67356ad13bda2aa265b81252113\">\n#top .av-special-heading.av-ltz7oxf8-8cbfd67356ad13bda2aa265b81252113{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-ltz7oxf8-8cbfd67356ad13bda2aa265b81252113 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ltz7oxf8-8cbfd67356ad13bda2aa265b81252113 .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-ltz7oxf8-8cbfd67356ad13bda2aa265b81252113 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ltz7oxf8-8cbfd67356ad13bda2aa265b81252113 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-8cbfd67356ad13bda2aa265b81252113 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ltz7oxf8-8cbfd67356ad13bda2aa265b81252113 .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ltz7oxf8-8cbfd67356ad13bda2aa265b81252113 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Paid Social Agency Services<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Unlike organic social posts that rely on followers and natural engagement, paid social media ensures your posts reach a wider and more relevant audience through targeted ads.<\/p>\n<p>NP Digital commonly runs paid social programs on popular platforms like Facebook, Instagram, Twitter, LinkedIn, Snapchat, and TikTok. We typically run these programs alongside paid search and programmatic campaigns, enabling us to keep users engaged at every stage of the funnel with cohesive messaging.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;right_left&quot;,&quot;parallax_speed&quot;:&quot;4&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-jzkw65-7c35d842cf7e468715a156f0fb7d315d&quot;}\"    ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz6zrvs-5de3322f454eb210b4143f615b91217e\">\n.av-icon-circles-container.av-ltz6zrvs-5de3322f454eb210b4143f615b91217e .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-ltz6zrvs-5de3322f454eb210b4143f615b91217e 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.avia-icon-circles-icon-6{\ntransform:translate(176px,-176px);\nleft:14%;\ntop:85%;\n}\n.av-icon-circles-container.av-ltz6zrvs-5de3322f454eb210b4143f615b91217e.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-5de3322f454eb210b4143f615b91217e .avia-icon-circles-icon-7{\ntransform:translate(250px,0px);\nleft:0%;\ntop:50%;\n}\n.av-icon-circles-container.av-ltz6zrvs-5de3322f454eb210b4143f615b91217e.avia_start_animation .avia-icon-circles-icon-7{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-5de3322f454eb210b4143f615b91217e .avia-icon-circles-icon-8{\ntransform:translate(176px,176px);\nleft:14%;\ntop:14%;\n}\n.av-icon-circles-container.av-ltz6zrvs-5de3322f454eb210b4143f615b91217e.avia_start_animation .avia-icon-circles-icon-8{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.4s;\n}\n.av-icon-circles-container.av-ltz6zrvs-5de3322f454eb210b4143f615b91217e.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-ltz6zrvs-5de3322f454eb210b4143f615b91217e avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/social-media-user.png' alt='' title='social-media-user'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><a href=\"https:\/\/business.pinterest.com\/advertise\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"avia-icon-circles-icon av-6mqtzbx-1b7f1687fb3b63a3acdfb285a7ef32f8 iconfont av-linked-icon avia-icon-circles-icon-1\" data-icon-circles-icon=\"1\" aria-hidden=\"true\" data-av_icon=\"\ue8f9\" data-av_iconfont=\"entypo-fontello\"><\/a><div class='avia-icon-circles-icon-text av-6mqtzbx-1b7f1687fb3b63a3acdfb285a7ef32f8 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Pinterest<\/div><div class=\"icon-description\"><p>Pinterest connects brands with audiences looking for inspiration in lifestyle, home decor, fashion, and DIY projects. It enables businesses to reach motivated, purchase-ready users who often use the platform to plan and make buying decisions.<\/p>\n<\/div><\/div><\/div><a href=\"https:\/\/forbusiness.snapchat.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"avia-icon-circles-icon av-67c8pbx-0c9b76778e7f4184e1f5cf462d8b65de iconfont av-linked-icon avia-icon-circles-icon-2\" data-icon-circles-icon=\"2\" aria-hidden=\"true\" data-av_icon=\"\ue908\" data-av_iconfont=\"entypo-fontello\"><\/a><div class='avia-icon-circles-icon-text av-67c8pbx-0c9b76778e7f4184e1f5cf462d8b65de avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Snapchat<\/div><div class=\"icon-description\"><p>Advertising on Snapchat reaches a younger, highly engaged audience of Gen Z and Millennials who favor interactive, visually driven content. This enables brands to create immersive experiences that build brand loyalty and drive quick engagement.<\/p>\n<\/div><\/div><\/div><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"avia-icon-circles-icon av-5ngd3jx-acf3f552a10de35b5d2a7472fc789c87 iconfont av-linked-icon avia-icon-circles-icon-3\" data-icon-circles-icon=\"3\" aria-hidden=\"true\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\"><\/a><div class='avia-icon-circles-icon-text av-5ngd3jx-acf3f552a10de35b5d2a7472fc789c87 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">LinkedIn<\/div><div class=\"icon-description\"><p>Advertising on LinkedIn connects brands with a professional audience, including decision-makers, executives, and industry experts. It offers the benefit of reaching users in a business-focused context ideal for B2B marketing, networking, and lead generation.<\/p>\n<\/div><\/div><\/div><a href=\"https:\/\/www.facebook.com\/business\/ads\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"avia-icon-circles-icon av-5ngd3jx-4-2779449ed9afc443429fc03d9f586bf2 iconfont av-linked-icon avia-icon-circles-icon-4\" data-icon-circles-icon=\"4\" aria-hidden=\"true\" data-av_icon=\"\ue8f5\" data-av_iconfont=\"entypo-fontello\"><\/a><div class='avia-icon-circles-icon-text av-5ngd3jx-4-2779449ed9afc443429fc03d9f586bf2 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Facebook<\/div><div class=\"icon-description\"><p>Advertising on Facebook enables brands to reach a broad and diverse audience across various age groups and demographics, making it ideal for connecting with families, professionals, local communities, and niche interest groups.<\/p>\n<\/div><\/div><\/div><a href=\"https:\/\/business.instagram.com\/advertising\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"avia-icon-circles-icon av-5ngd3jx-3-01cd3ce690f8825c9b9eb32ec972528a iconfont av-linked-icon avia-icon-circles-icon-5\" data-icon-circles-icon=\"5\" aria-hidden=\"true\" data-av_icon=\"\ue909\" data-av_iconfont=\"entypo-fontello\"><\/a><div class='avia-icon-circles-icon-text av-5ngd3jx-3-01cd3ce690f8825c9b9eb32ec972528a avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Instagram<\/div><div class=\"icon-description\"><p>Instagram connects brands with a visually -oriented, highly engaged audience, primarily consisting of younger users, trendsetters, and consumers interested in lifestyle, fashion, beauty, travel, and aspirational content.<\/p>\n<\/div><\/div><\/div><a href=\"https:\/\/ads.tiktok.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"avia-icon-circles-icon av-5ngd3jx-2-03fae3e8a899e33c6197def7b1fbeb65 iconfont av-linked-icon avia-icon-circles-icon-6\" data-icon-circles-icon=\"6\" aria-hidden=\"true\" data-av_icon=\"\ue930\" data-av_iconfont=\"entypo-fontello\"><\/a><div class='avia-icon-circles-icon-text av-5ngd3jx-2-03fae3e8a899e33c6197def7b1fbeb65 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">TikTok<\/div><div class=\"icon-description\"><p>Advertising on TikTok reaches a highly engaged, youthful audience that values creative, short-form video content. It enables brands to connect with Gen Z and Millennial users in an interactive, trend-driven environment that fosters brand awareness and viral potential.<\/p>\n<\/div><\/div><\/div><a href=\"https:\/\/business.x.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"avia-icon-circles-icon av-5ngd3jx-2-2-f2304d8c60a8bce02b51f39632fb6c06 iconfont av-linked-icon avia-icon-circles-icon-7\" data-icon-circles-icon=\"7\" aria-hidden=\"true\" data-av_icon=\"\ue932\" data-av_iconfont=\"entypo-fontello\"><\/a><div class='avia-icon-circles-icon-text av-5ngd3jx-2-2-f2304d8c60a8bce02b51f39632fb6c06 avia-icon-circles-icon-text-7' data-icon-circles-text=\"7\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">X \/ Twitter<\/div><div class=\"icon-description\"><p>X (formally Twitter) enables brands to reach a diverse, global audience that is highly engaged, often tech-savvy, and includes active consumers, influencers, and industry thought leaders.<\/p>\n<\/div><\/div><\/div><a href=\"https:\/\/ads.reddit.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"avia-icon-circles-icon av-5ngd3jx-2-1-79fbeee15e339a9eafacd9be701ce449 iconfont av-linked-icon avia-icon-circles-icon-8\" data-icon-circles-icon=\"8\" aria-hidden=\"true\" data-av_icon=\"\ue927\" data-av_iconfont=\"entypo-fontello\"><\/a><div class='avia-icon-circles-icon-text av-5ngd3jx-2-1-79fbeee15e339a9eafacd9be701ce449 avia-icon-circles-icon-text-8' data-icon-circles-text=\"8\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Reddit<\/div><div class=\"icon-description\"><p>Advertising on Reddit enables brands to reach highly engaged niche communities with specific interests, including tech enthusiasts, gamers, and hobbyists, who value authentic, community-oriented content.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9085yl6-268e166cdeb132b342273e94c211a7f9\">\n.avia-section.av-m9085yl6-268e166cdeb132b342273e94c211a7f9 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/paid-social-background.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m9085yl6-268e166cdeb132b342273e94c211a7f9 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m9085yl6-268e166cdeb132b342273e94c211a7f9 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23502'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5y0kjhb-f982ec973083fd8f017a0b304badd19c sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5y0kjhb-f982ec973083fd8f017a0b304badd19c\">\n.flex_column.av-5y0kjhb-f982ec973083fd8f017a0b304badd19c{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-5y0kjhb-f982ec973083fd8f017a0b304badd19c av_one_full  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-59wc3zz-46d80eb14b98cb3bcdc78259f75754eb\">\n#top .hr.hr-invisible.av-59wc3zz-46d80eb14b98cb3bcdc78259f75754eb{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-59wc3zz-46d80eb14b98cb3bcdc78259f75754eb hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90865rz-33da94f7a724f7039d8a7e41cc90821d\">\n.avia-image-container.av-m90865rz-33da94f7a724f7039d8a7e41cc90821d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m90865rz-33da94f7a724f7039d8a7e41cc90821d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m90865rz-33da94f7a724f7039d8a7e41cc90821d av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23497 avia-img-lazy-loading-not-23497 avia_image ' src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/PaidSocial_Reverse-1-copy-60x60.png\" alt='' title='PaidSocial_Reverse (1) copy'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/PaidSocial_Reverse-1-copy-60x60.png 60w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/PaidSocial_Reverse-1-copy-300x300.png 300w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/PaidSocial_Reverse-1-copy-36x36.png 36w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/PaidSocial_Reverse-1-copy-180x180.png 180w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/PaidSocial_Reverse-1-copy.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4w24kzj-08fb4a5092d342ce781d903b76737639\">\n#top .hr.hr-invisible.av-4w24kzj-08fb4a5092d342ce781d903b76737639{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-4w24kzj-08fb4a5092d342ce781d903b76737639 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9086af0-4072ebb1a80857e3c95d2a33b7cf2e0c\">\n#top .av-special-heading.av-m9086af0-4072ebb1a80857e3c95d2a33b7cf2e0c{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-m9086af0-4072ebb1a80857e3c95d2a33b7cf2e0c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m9086af0-4072ebb1a80857e3c95d2a33b7cf2e0c .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-m9086af0-4072ebb1a80857e3c95d2a33b7cf2e0c .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m9086af0-4072ebb1a80857e3c95d2a33b7cf2e0c .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m9086af0-4072ebb1a80857e3c95d2a33b7cf2e0c .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m9086af0-4072ebb1a80857e3c95d2a33b7cf2e0c .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m9086af0-4072ebb1a80857e3c95d2a33b7cf2e0c av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Paid Social Agency Services<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9086f8f-56131cc88a1c408539a63f4f2e32a2f5\">\n#top .hr.av-m9086f8f-56131cc88a1c408539a63f4f2e32a2f5{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-m9086f8f-56131cc88a1c408539a63f4f2e32a2f5 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-m9086f8f-56131cc88a1c408539a63f4f2e32a2f5 hr-custom  avia-builder-el-16  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9086mmv-e33520f7be6bdee3da9c9981580f2857\">\n#top .av_textblock_section.av-m9086mmv-e33520f7be6bdee3da9c9981580f2857 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m9086mmv-e33520f7be6bdee3da9c9981580f2857 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m9086mmv-e33520f7be6bdee3da9c9981580f2857 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m9086mmv-e33520f7be6bdee3da9c9981580f2857 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Unlike organic social posts that rely on followers and natural engagement, paid social media ensures your posts reach a wider and more relevant audience through targeted ads.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lqbep-70fd4f47504e5afc2a99a163baca2481\">\n#top .hr.hr-invisible.av-m90lqbep-70fd4f47504e5afc2a99a163baca2481{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lqbep-70fd4f47504e5afc2a99a163baca2481 hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-m9086vjv-635fa5d99a6958c68f61f68c5aa0b73a av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82\">\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82 .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82 .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82 .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82 .avia-icon-circles-icon-2{\ntransform:translate(-176px,176px);\nleft:85%;\ntop:14%;\n}\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82 .avia-icon-circles-icon-3{\ntransform:translate(-250px,0px);\nleft:100%;\ntop:50%;\n}\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82 .avia-icon-circles-icon-4{\ntransform:translate(-176px,-176px);\nleft:85%;\ntop:85%;\n}\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82 .avia-icon-circles-icon-5{\ntransform:translate(0px,-250px);\nleft:50%;\ntop:100%;\n}\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82 .avia-icon-circles-icon-6{\ntransform:translate(176px,-176px);\nleft:14%;\ntop:85%;\n}\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82 .avia-icon-circles-icon-7{\ntransform:translate(250px,0px);\nleft:0%;\ntop:50%;\n}\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82.avia_start_animation .avia-icon-circles-icon-7{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.2s;\n}\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82 .avia-icon-circles-icon-8{\ntransform:translate(176px,176px);\nleft:14%;\ntop:14%;\n}\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82.avia_start_animation .avia-icon-circles-icon-8{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2.4s;\n}\n.av-icon-circles-container.av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-4hekdun-3f1a403b7a59e1c844cb5120b0defe82 avia_animate_when_visible  avia-builder-el-20  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/social-media-user.png' alt='' title='social-media-user'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><a href=\"https:\/\/business.pinterest.com\/advertise\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"avia-icon-circles-icon av-3pzo9i7-43908c024174ae0ea4a29776732579ce iconfont av-linked-icon avia-icon-circles-icon-1\" data-icon-circles-icon=\"1\" aria-hidden=\"true\" data-av_icon=\"\ue8f9\" data-av_iconfont=\"entypo-fontello\"><\/a><div class='avia-icon-circles-icon-text av-3pzo9i7-43908c024174ae0ea4a29776732579ce avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Pinterest<\/div><div class=\"icon-description\"><p>Pinterest connects brands with audiences looking for inspiration in lifestyle, home decor, fashion, and DIY projects. It enables businesses to reach motivated, purchase-ready users who often use the platform to plan and make buying decisions.<\/p>\n<\/div><\/div><\/div><a href=\"https:\/\/forbusiness.snapchat.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"avia-icon-circles-icon av-cu2y1r-12d5051339991f70fae3d069206ee279 iconfont av-linked-icon avia-icon-circles-icon-2\" data-icon-circles-icon=\"2\" aria-hidden=\"true\" data-av_icon=\"\ue908\" data-av_iconfont=\"entypo-fontello\"><\/a><div class='avia-icon-circles-icon-text av-cu2y1r-12d5051339991f70fae3d069206ee279 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Snapchat<\/div><div class=\"icon-description\"><p>Advertising on Snapchat reaches a younger, highly engaged audience of Gen Z and Millennials who favor interactive, visually driven content. This enables brands to create immersive experiences that build brand loyalty and drive quick engagement.<\/p>\n<\/div><\/div><\/div><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"avia-icon-circles-icon av-a4spsv-b791648ba93a7a29d34adb37f3224919 iconfont av-linked-icon avia-icon-circles-icon-3\" data-icon-circles-icon=\"3\" aria-hidden=\"true\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\"><\/a><div class='avia-icon-circles-icon-text av-a4spsv-b791648ba93a7a29d34adb37f3224919 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">LinkedIn<\/div><div class=\"icon-description\"><p>Advertising on LinkedIn connects brands with a professional audience, including decision-makers, executives, and industry experts. It offers the benefit of reaching users in a business-focused context ideal for B2B marketing, networking, and lead generation.<\/p>\n<\/div><\/div><\/div><a href=\"https:\/\/www.facebook.com\/business\/ads\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"avia-icon-circles-icon av-2pl71vj-3d78e2a09e6f7ee42f027bff1e2887f2 iconfont av-linked-icon avia-icon-circles-icon-4\" data-icon-circles-icon=\"4\" aria-hidden=\"true\" data-av_icon=\"\ue8f5\" data-av_iconfont=\"entypo-fontello\"><\/a><div class='avia-icon-circles-icon-text av-2pl71vj-3d78e2a09e6f7ee42f027bff1e2887f2 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Facebook<\/div><div class=\"icon-description\"><p>Advertising on Facebook enables brands to reach a broad and diverse audience across various age groups and demographics, making it ideal for connecting with families, professionals, local communities, and niche interest groups.<\/p>\n<\/div><\/div><\/div><a href=\"https:\/\/business.instagram.com\/advertising\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"avia-icon-circles-icon av-23724sf-b78892c2c7c9853a61607fb09cb31420 iconfont av-linked-icon avia-icon-circles-icon-5\" data-icon-circles-icon=\"5\" aria-hidden=\"true\" data-av_icon=\"\ue909\" data-av_iconfont=\"entypo-fontello\"><\/a><div class='avia-icon-circles-icon-text av-23724sf-b78892c2c7c9853a61607fb09cb31420 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Instagram<\/div><div class=\"icon-description\"><p>Instagram connects brands with a visually -oriented, highly engaged audience, primarily consisting of younger users, trendsetters, and consumers interested in lifestyle, fashion, beauty, travel, and aspirational content.<\/p>\n<\/div><\/div><\/div><a href=\"https:\/\/ads.tiktok.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"avia-icon-circles-icon av-1keppkv-62c35e2b1a98f6ba2d7122eff3e411a3 iconfont av-linked-icon avia-icon-circles-icon-6\" data-icon-circles-icon=\"6\" aria-hidden=\"true\" data-av_icon=\"\ue930\" data-av_iconfont=\"entypo-fontello\"><\/a><div class='avia-icon-circles-icon-text av-1keppkv-62c35e2b1a98f6ba2d7122eff3e411a3 avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">TikTok<\/div><div class=\"icon-description\"><p>Advertising on TikTok reaches a highly engaged, youthful audience that values creative, short-form video content. It enables brands to connect with Gen Z and Millennial users in an interactive, trend-driven environment that fosters brand awareness and viral potential.<\/p>\n<\/div><\/div><\/div><a href=\"https:\/\/business.x.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"avia-icon-circles-icon av-4qcjmn-108fd832755dca722b355218e8705bc7 iconfont av-linked-icon avia-icon-circles-icon-7\" data-icon-circles-icon=\"7\" aria-hidden=\"true\" data-av_icon=\"\ue932\" data-av_iconfont=\"entypo-fontello\"><\/a><div class='avia-icon-circles-icon-text av-4qcjmn-108fd832755dca722b355218e8705bc7 avia-icon-circles-icon-text-7' data-icon-circles-text=\"7\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">X \/ Twitter<\/div><div class=\"icon-description\"><p>X (formally Twitter) enables brands to reach a diverse, global audience that is highly engaged, often tech-savvy, and includes active consumers, influencers, and industry thought leaders.<\/p>\n<\/div><\/div><\/div><a href=\"https:\/\/ads.reddit.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"avia-icon-circles-icon av-vidmcf-b8a1305091598985e93bab407322b260 iconfont av-linked-icon avia-icon-circles-icon-8\" data-icon-circles-icon=\"8\" aria-hidden=\"true\" data-av_icon=\"\ue927\" data-av_iconfont=\"entypo-fontello\"><\/a><div class='avia-icon-circles-icon-text av-vidmcf-b8a1305091598985e93bab407322b260 avia-icon-circles-icon-text-8' data-icon-circles-text=\"8\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Reddit<\/div><div class=\"icon-description\"><p>Advertising on Reddit enables brands to reach highly engaged niche communities with specific interests, including tech enthusiasts, gamers, and hobbyists, who value authentic, community-oriented content.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-17b572f29c04c4bf64808781f4b96c95\">\n#top .avia-animated-number.av-lije2bai-17b572f29c04c4bf64808781f4b96c95 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-17b572f29c04c4bf64808781f4b96c95 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-17b572f29c04c4bf64808781f4b96c95 av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"62\" data-start_from=\"0\">62<\/span><span class=\"avia-no-number\">% <\/span><\/strong><div class=\"avia-animated-number-content\"><p>of the world&#8217;s population uses social media today.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-1aaa2e3cbd6e372a4ab9809fd776ba3d\">\n#top .avia-animated-number.av-lije2nqk-1aaa2e3cbd6e372a4ab9809fd776ba3d .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-1aaa2e3cbd6e372a4ab9809fd776ba3d .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-1aaa2e3cbd6e372a4ab9809fd776ba3d av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"87\" data-start_from=\"0\">87<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of buyers believe social media helps them make important shopping decisions.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-eee565ee2a735a4e0b775d2256189d71\">\n#top .avia-animated-number.av-lije2hy9-eee565ee2a735a4e0b775d2256189d71 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-eee565ee2a735a4e0b775d2256189d71 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-eee565ee2a735a4e0b775d2256189d71 av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"48\" data-start_from=\"0\">48<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of all digital advertisers say their paid social budget is too low.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tp2akh-184d623b1345470cb5f9aafbc67c2db0\">\n#top .avia-animated-number.av-tp2akh-184d623b1345470cb5f9aafbc67c2db0 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-tp2akh-184d623b1345470cb5f9aafbc67c2db0 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-tp2akh-184d623b1345470cb5f9aafbc67c2db0 av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"71\" data-start_from=\"0\">71<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of customers are more likely to buy based on social media referrals.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23502'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>PAID SOCIAL APPROACH<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-925993c121c2dd5e4eb5305b12c06ce2\">\n#top .av-special-heading.av-5uvt0hp-925993c121c2dd5e4eb5305b12c06ce2{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-925993c121c2dd5e4eb5305b12c06ce2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-925993c121c2dd5e4eb5305b12c06ce2 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-925993c121c2dd5e4eb5305b12c06ce2 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-925993c121c2dd5e4eb5305b12c06ce2 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-925993c121c2dd5e4eb5305b12c06ce2 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-925993c121c2dd5e4eb5305b12c06ce2 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-925993c121c2dd5e4eb5305b12c06ce2 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Leveraging every part of the funnel to drive business performance.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e\">\n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">We use platform-specific targeting options to deliver engaging and visually compelling ads to defined audience segments. We optimize for conversion and maximize ROI through continuous performance and creative analysis.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-37  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-d173b419de59b96c42aa052c473c5b0e av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Set clear objectives.<\/h4><\/header><div class='av-milestone-content'><p>Define specific, measurable goals\u2014such as brand awareness, lead generation, and sales that will guide your campaign strategy and help track success.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-97192360d608bb09a467e93ffe642f6a av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue80c' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Identify and segment your audience.<\/h4><\/header><div class='av-milestone-content'><p>Research and define your target audience, including demographics, interests, and behaviors, to ensure precise targeting and messaging.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-8485104fa17f872f9b287704cb806bb0 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue80d' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Develop engaging, platform-specific content.<\/h4><\/header><div class='av-milestone-content'><p>Develop high-quality visuals and messages tailored to each platform\u2019s style and your audience\u2019s preferences, creating ads that resonate and drive engagement.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-a44d3a494fb616fca671b81126f732bf av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue86a' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Targeting and budget management.<\/h4><\/header><div class='av-milestone-content'><p>Leverage advanced targeting tools on each platform to reach the right audience segments, allocate budgets strategically, and adjust bids based on performance to maximize ROI.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-1-80d8118b564db793e02d033e2788bb57 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Monitor and optimize.<\/h4><\/header><div class='av-milestone-content'><p>Continuously track key metrics, analyze performance, make data-driven creative adjustments, and report on outcomes to improve future campaigns.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrqcm-84ae48a91dddf777d93bdf0501a1b070\">\n#top .hr.hr-invisible.av-lubxrqcm-84ae48a91dddf777d93bdf0501a1b070{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrqcm-84ae48a91dddf777d93bdf0501a1b070 hr-invisible  avia-builder-el-38  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1q7i7-872b96f30cd11cf09d74b0a07e895982\">\n#top .av_textblock_section.av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-w1q7i7-872b96f30cd11cf09d74b0a07e895982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>CONVERSION THROUGH EDUCATION<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72\">\n#top .hr.hr-invisible.av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front{\nbackground-color:#ffffff;\nborder-style:dotted;\nborder-width:1px 1px 1px 1px;\nborder-color:#dadada;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_title{\nfont-size:25px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_subtitle{\nfont-size:16px;\ncolor:#aaaaaa;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback{\nfont-size:18px;\nbackground-color:#ff5e29;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-41  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6a890e944a67c' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3ded0c3ad171bb4627d30ef458e6ecf8'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Awareness and Educational Content<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Use eye-catching visuals and clear, value-driven messaging to introduce your brand and address a common pain point or need.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Leverage carousel ads, short videos, or static posts that provide educational content related to your product or industry. This helps the customer understand the basics and builds curiosity.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-52580a937d7196f7b72676c1cc6f936c'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >In-Depth Content for Engagement<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Retarget users who engaged with your awareness content by offering deeper insights.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Leverage infographics, how-to guides, or video explainers. Use ad formats that encourage interaction, such as polls or quizzes, which invite users to learn while engaging with your brand.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-1fbf4b8d2fabc39a4d18770931c46f55'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Comparison and Demonstration Content<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Showcase your unique selling points by comparing your product with competitors or highlighting its features in more detail.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Create ads demonstrating the product\u2019s use cases, showing how it solves real problems. Use testimonials, case studies, or product demo videos to build credibility.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-fe1eb258aad860dd74d856a7ae19eacd'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Conversion and Follow-Up Content<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Target users who have shown high purchasing intent, like visiting your site or adding products to their carts.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Offer compelling calls-to-action such as discounts or free trials to encourage conversion. Following a purchase, use ads to share onboarding tips or user guides, fostering customer loyalty and further educating them on maximizing your product\u2019s value.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-42  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23502'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-43  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-44  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:7,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0  slide-1 slide-odd'><a href=\"https:\/\/adsgrader.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Ads Grader<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Industry benchmarks, ROAS calculator.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23475 avia-img-lazy-loading-not-23475\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/ads-grader-benchmark.jpg\" width=\"1200\" height=\"1600\" title='ads-grader-benchmark' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/ads-grader-benchmark.jpg 1200w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/ads-grader-benchmark-225x300.jpg 225w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/ads-grader-benchmark-773x1030.jpg 773w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/ads-grader-benchmark-768x1024.jpg 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/ads-grader-benchmark-1152x1536.jpg 1152w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/ads-grader-benchmark-1125x1500.jpg 1125w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/ads-grader-benchmark-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1  slide-2 slide-even'><a href=\"https:\/\/www.answerthepublic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Answer The Public<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Audience research, ad group alignment.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23316 avia-img-lazy-loading-not-23316\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/atp-result.jpg\" width=\"1200\" height=\"1600\" title='atp-result' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/atp-result.jpg 1200w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/atp-result-225x300.jpg 225w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/atp-result-773x1030.jpg 773w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/atp-result-768x1024.jpg 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/atp-result-1152x1536.jpg 1152w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/atp-result-1125x1500.jpg 1125w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/atp-result-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__2  slide-3 slide-odd'><a href=\"https:\/\/www.ubersuggest.com\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-f6114f77bdc0db500c511b1f2bbaab63__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Ubersuggest<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Keyword research, organic integration.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23317 avia-img-lazy-loading-not-23317\"  src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/uber-keyword-suggestions-1.jpg\" width=\"1200\" height=\"1600\" title='uber-keyword-suggestions' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/uber-keyword-suggestions-1.jpg 1200w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/uber-keyword-suggestions-1-225x300.jpg 225w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/uber-keyword-suggestions-1-773x1030.jpg 773w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/uber-keyword-suggestions-1-768x1024.jpg 768w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/uber-keyword-suggestions-1-1152x1536.jpg 1152w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/uber-keyword-suggestions-1-1125x1500.jpg 1125w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/uber-keyword-suggestions-1-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-45  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>PAID SOCIAL STRATEGY &amp; EXECUTION<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n163t-5ed61798945d7729bdbb6c750bd935ea\">\n#top .hr.av-n163t-5ed61798945d7729bdbb6c750bd935ea{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-n163t-5ed61798945d7729bdbb6c750bd935ea .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-n163t-5ed61798945d7729bdbb6c750bd935ea hr-custom  avia-builder-el-47  el_after_av_textblock  el_before_av_heading  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-e25d487596da77c8f185aa29cbb9b20b\">\n#top .av-special-heading.av-kxppuxez-e25d487596da77c8f185aa29cbb9b20b{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-e25d487596da77c8f185aa29cbb9b20b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-e25d487596da77c8f185aa29cbb9b20b .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-e25d487596da77c8f185aa29cbb9b20b .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-e25d487596da77c8f185aa29cbb9b20b .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-e25d487596da77c8f185aa29cbb9b20b .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-e25d487596da77c8f185aa29cbb9b20b .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-e25d487596da77c8f185aa29cbb9b20b av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-48  el_after_av_hr  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Target the right audiences, maximize your conversions.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-49  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-50  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-4fde3acc9546a884d5944c9227d02032'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Auditing<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>First, we review all recent campaigns to assess performance metrics like CTR, CPC, and ROI, ensuring alignment with your business goals. We analyze targeting to confirm you\u2019re reaching the right audiences and evaluate ad creatives for engagement and consistency.<\/p>\n<p>Next, we examine budget allocation and bidding strategies to ensure cost-effectiveness, and compare your performance to industry benchmarks to identify strengths and areas for improvement. We then summarize key insights to refine targeting, optimize content, and maximize future ROI.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-7ce1dd76445b9f34c72b72743d2f47ba'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Strategic Campaign Planning<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We start by defining clear, measurable objectives aligned with business goals, such as brand awareness, lead generation, or conversions. We then identify and segment your target audience to tailor messaging and select the most effective platforms. We make recommendations to develop engaging, platform-specific content that resonates with your audience, and propose an optimized budget and schedule to maximize reach and ROI.<\/p>\n<p>Our plans include precise targeting and retargeting tactics, and we always recommend monitoring performance metrics closely. Strategic campaigns always use real-time insights to ensure continuous improvement and optimal results.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-11gw2l9-6c9382bc0d17f6357b5f19726167856e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Creative Insights<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We constantly evaluate creative asset effectiveness in capturing attention, conveying key messages, and driving engagement by examining metrics like CTR, engagement rate, and conversion rate. Understanding the visual appeal, messaging clarity, and relevance to the target audience helps to determine which elements resonate best.<\/p>\n<p>We then compare performance across different formats (images, videos, and carousels) to identify top-performing assets, taking note of design or messaging trends that correlate with success. This analysis helps us refine future creatives, ensuring they are impactful, aligned with brand identity, and tailored to audience preferences for optimal campaign performance.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-11gw2l9-2-3c38169c9d5b5d60792d42dbbf621d78'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Copywriting<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">We focus on creating concise, compelling messages that capture attention quickly, clearly conveying value and prompt action. We typically start with a strong hook that resonates with your target audience\u2019s needs or interests, using direct language that emphasizes the benefits or solutions and includes a CTA that guides users to the next step.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We tailor tone and style to each platform, keeping copy aligned with your brand\u2019s voice and being mindful of character limitations. We then A\/B test different versions to identify what resonates best, optimizing the approach based on performance data to maximize engagement and conversions.<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-1zsndst-4d31bf78eef8f288f299351ea1026860'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>Audience Building<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We start by analyzing your ideal customer profile and segmenting based on demographics, interests, behaviors, and past interactions with your brand. We leverage platform-specific targeting options to reach precise audience segments, then create custom audiences for users who engaged with your content or visited your website.<\/p>\n<p>We then leverage lookalike audiences to expand reach by targeting individuals similar to your most valuable customers. We continuously refine these audiences by monitoring engagement and conversion metrics, adjusting based on what segments perform best, and testing new audiences to broaden or hone in on high-converting groups over time.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-11gw2l9-1-d47c6e9ebcb3ffde1a83a2a24c778e7c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>Campaign Management<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We feed platform-specific analytics data into a consolidated dashboard. We then compare campaign results against initial goals and benchmarks, identifying strengths and areas for improvement. We provide actionable insights, highlighting what worked well and what can be optimized, and present these findings in a clear, concise manner to inform future campaign strategies and decision-making.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimvj5t-418b1adeb686a0e42732aa6a78ad226e\">\n.avia-section.av-ljimvj5t-418b1adeb686a0e42732aa6a78ad226e{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2023\/11\/Screenshot-2023-11-30-at-6.14.06\u202fPM.png);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-ljimvj5t-418b1adeb686a0e42732aa6a78ad226e .av-section-color-overlay{\nopacity:0.4;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ljimvj5t-418b1adeb686a0e42732aa6a78ad226e main_color avia-section-large avia-no-border-styling  avia-builder-el-51  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active container_wrap fullsize'  data-section-bg-repeat='stretch'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23502'><div class='entry-content-wrapper clearfix'>\n<div  id=\"center-col\"  class='flex_column av-1fml7vl-2cb45ab223f301d69a05e0dcca539bb7 av_two_third  avia-builder-el-52  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimyy9d-6b364f3d7232ef7abf2a4d5c3c03e8d9\">\n#top .av_textblock_section.av-ljimyy9d-6b364f3d7232ef7abf2a4d5c3c03e8d9 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-ljimyy9d-6b364f3d7232ef7abf2a4d5c3c03e8d9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>WORK<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimmild-6f14d8932b009e8fdb9937bc490f33f5\">\n#top .av-special-heading.av-ljimmild-6f14d8932b009e8fdb9937bc490f33f5{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-ljimmild-6f14d8932b009e8fdb9937bc490f33f5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ljimmild-6f14d8932b009e8fdb9937bc490f33f5 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-ljimmild-6f14d8932b009e8fdb9937bc490f33f5 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ljimmild-6f14d8932b009e8fdb9937bc490f33f5 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ljimmild-6f14d8932b009e8fdb9937bc490f33f5 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ljimmild-6f14d8932b009e8fdb9937bc490f33f5 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ljimmild-6f14d8932b009e8fdb9937bc490f33f5 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-54  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Unleash your brand\u2019s potential and drive more business value.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0\">\n#top .hr.av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0 hr-custom  avia-builder-el-55  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6\">\n#top .av_textblock_section.av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">We lean into testing and machine learning to create efficiencies and scale. We take an omnichannel approach to create synergies, boost brand awareness, and guide potential customers through their decision journey.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnnutfip-03034657ceec6bba4bde136440cd249c\">\n#top .hr.av-lnnutfip-03034657ceec6bba4bde136440cd249c{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-lnnutfip-03034657ceec6bba4bde136440cd249c .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lnnutfip-03034657ceec6bba4bde136440cd249c hr-custom  avia-builder-el-57  el_after_av_two_third  el_before_av_two_third  av-small-hide av-mini-hide hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  id=\"center-col\"  class='flex_column av-lnntcu5i-c73219c18c4584abc8800063ccce682c av_two_third  avia-builder-el-58  el_after_av_hr  el_before_av_three_fourth  first no_margin flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnntemwb-bec81a61232bbc7b260ca9dca652b168\">\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0 .avia-caption-title{\nfont-size:14px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0 .avia-caption-content{\nfont-size:11px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0 .avia-caption-content p{\nfont-size:11px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-lnntemwb-bec81a61232bbc7b260ca9dca652b168 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-59  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:15,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' ><li  data-controls='' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0  av-video-slide  av-video-service-html5  av-mute-video av-mobile-fallback-image  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Universal Technical Institute<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+79% increase in paid social inquires.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted controls id='player_23502_1558584715_458669058'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/11\/getting_more_with_less.-720p.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><\/div><div  id=\"center-col\"  class='flex_column av-r6ib7b-1937a5c99f9bd7cdc25e304d3006b13a av_three_fourth  avia-builder-el-60  el_after_av_two_third  avia-builder-el-last  first no_margin flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu8z6wam-92d2d4d199730cfd200f0589ccbc8319\">\n#top .hr.hr-invisible.av-lu8z6wam-92d2d4d199730cfd200f0589ccbc8319{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lu8z6wam-92d2d4d199730cfd200f0589ccbc8319 hr-invisible  avia-builder-el-61  el_before_av_testimonials  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192\">\n#top .avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-testimonial-content{\ncolor:#ffffff;\n}\n#top .avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-testimonial-name{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-testimonial-subtitle{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-testimonial-link{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-slideshow-controls{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-testimonial-wrapper av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 avia-slider-testimonials avia-slider-2-testimonials avia_animate_when_almost_visible av-small-hide av-mini-hide av-large-testimonial-slider av-slideshow-ui av-control-default av-no-slider-navigation av-slider-hover-pause av-slideshow-autoplay av-loop-endless av-loop-manual-endless' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:true,&quot;show_slide_delay&quot;:0}\">\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-lu8z5csw-ef81eea74192ddca33ca857b16a3df6b avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #ff5e29;\">\u2605\u2605\u2605\u2605\u2605<\/span><\/h2>\n<p style=\"text-align: center;\">&#8220;The NPD team has impressed us since day one. The team has been full of all-stars, actively coming up with new ideas to promote growth and increase performance. They are not a set and forget agency. We&#8217;ve experienced a significant boost in website traffic, conversion rate, qualified leads, and ultimately, sales\u2014all without increasing our budget. The ROI on this campaign has been remarkable, and we couldn&#8217;t be more thrilled with the outcome.&#8221;<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/10\/brayden-martin-180x180.jpg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/10\/brayden-martin-180x180.jpg 180w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/10\/brayden-martin-60x60.jpg 60w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/10\/brayden-martin-36x36.jpg 36w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/10\/brayden-martin.jpg 200w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Brayden Martin<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >Digital Marketing Director, ZAGG<\/span><\/div><\/div><\/div><\/div>\n<div class='avia-testimonial av-lu8z50xn-f775a8728a63bb2a919f9268068b22b9 avia-testimonial-row-1 flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #ff5e29;\">\u2605\u2605\u2605\u2605\u2605<\/span><\/h2>\n<p style=\"text-align: center;\">&#8220;Closing our data gap has allowed us to truly optimize our paid media efforts, globally. The NPD team is a pleasure to work with and we\u2019re looking forward to what the future holds.&#8221;<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2022\/09\/page-sands-180x180.jpg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2022\/09\/page-sands-180x180.jpg 180w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2022\/09\/page-sands-80x80.jpg 80w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2022\/09\/page-sands-36x36.jpg 36w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2022\/09\/page-sands.jpg 225w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Page Sands<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >VP of Digital Marketing, ConnectWise<\/span><\/div><\/div><\/div><\/div>\n<div class='avia-testimonial av-lu8z5csw-1-936454250947417836a598a72d1f0668 avia-testimonial-row-1 flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #ff5e29;\">\u2605\u2605\u2605\u2605\u2605<\/span><\/h2>\n<p style=\"text-align: center;\">&#8220;The rapid growth Contentful has experienced in the past 2+ years is overwhelming at times, and NP Digital has been alongside every step of the way. Together, we have been able to ensure the output and the strategy behind our demand gen efforts are able to scale along with the needs of the business.&#8221;<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2021\/11\/caroline-beschel-headshot-180x180.jpeg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2021\/11\/caroline-beschel-headshot-180x180.jpeg 180w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2021\/11\/caroline-beschel-headshot.jpeg 300w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2021\/11\/caroline-beschel-headshot-80x80.jpeg 80w, https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2021\/11\/caroline-beschel-headshot-36x36.jpeg 36w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Caroline Beschel<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >Sr. Marketing Manager, Contentful<\/span><\/div><\/div><\/div><\/div>\n<\/section><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tk1k3-601777441eb456fd4d45202db9abedba\">\n.avia-section.av-lt8tk1k3-601777441eb456fd4d45202db9abedba{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-lt8tk1k3-601777441eb456fd4d45202db9abedba main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-63  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23502'><div class='entry-content-wrapper clearfix'>\n<div  id=\"center-col\"  class='flex_column av-1w4y935-680ab62677141951f6c8f11d4276d4d6 av_one_full  avia-builder-el-64  avia-builder-el-no-sibling  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tny5j-e5085b6688a826407857e3ab2cb4365d\">\n#top .hr.hr-invisible.av-lt8tny5j-e5085b6688a826407857e3ab2cb4365d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lt8tny5j-e5085b6688a826407857e3ab2cb4365d hr-invisible  avia-builder-el-65  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tpzg9-8f99082497be39d90f344a88872ada0e\">\n#top .av_textblock_section.av-lt8tpzg9-8f99082497be39d90f344a88872ada0e .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-lt8tpzg9-8f99082497be39d90f344a88872ada0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>WORK<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tprx7-23190ab3aee7bb708d5387f68f4ef783\">\n#top .av-special-heading.av-lt8tprx7-23190ab3aee7bb708d5387f68f4ef783{\nmargin:20px 0 0 0;\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-lt8tprx7-23190ab3aee7bb708d5387f68f4ef783 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lt8tprx7-23190ab3aee7bb708d5387f68f4ef783 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-lt8tprx7-23190ab3aee7bb708d5387f68f4ef783 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lt8tprx7-23190ab3aee7bb708d5387f68f4ef783 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lt8tprx7-23190ab3aee7bb708d5387f68f4ef783 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lt8tprx7-23190ab3aee7bb708d5387f68f4ef783 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-67  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Unleash your brand\u2019s potential and drive more business value.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e\">\n#top .hr.av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e hr-custom  avia-builder-el-68  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b\">\n#top .av_textblock_section.av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">We leverage testing and machine learning to achieve efficiencies and scale. We also take an omnichannel approach to create synergies, boost brand awareness, and guide potential customers through their decision-making journey.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tiy52-8dc59f723011c6e17d9e88d9f46da8cc\">\n.avia-section.av-lt8tiy52-8dc59f723011c6e17d9e88d9f46da8cc .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_7'  class='avia-section av-lt8tiy52-8dc59f723011c6e17d9e88d9f46da8cc main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-70  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-55 av-height-percent  av-section-with-video-bg container_wrap fullsize'   data-av_minimum_height_pc='55' data-av_min_height_opt='percent' data-section-video-ratio='16:9'><div  class='avia-slideshow av_slideshow_obj-1-6a890e949578b avia-slideshow-featured av_slideshow avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied  av-section-video-bg avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.6666666667%;'><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av_slideshow_obj-1-6a890e949578b__0  av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-loop-video  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-click-overlay'><\/div><video class='avia_video' playsinline  loop preload=\"none\" muted  id='player_23502_1884313377_1891221312'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/Contentful-Paid-Media_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23502'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tf8dj-408a4915b667c4e38a2a7d811eb8ad7b\">\n#top .av_textblock_section.av-lt8tf8dj-408a4915b667c4e38a2a7d811eb8ad7b .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-lt8tf8dj-408a4915b667c4e38a2a7d811eb8ad7b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CONTENTFUL<\/strong><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tgbkx-ae0bdf15542dffc08821afde54254708\">\n#top .av-special-heading.av-lt8tgbkx-ae0bdf15542dffc08821afde54254708{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-lt8tgbkx-ae0bdf15542dffc08821afde54254708 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lt8tgbkx-ae0bdf15542dffc08821afde54254708 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-lt8tgbkx-ae0bdf15542dffc08821afde54254708 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lt8tgbkx-ae0bdf15542dffc08821afde54254708 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lt8tgbkx-ae0bdf15542dffc08821afde54254708 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lt8tgbkx-ae0bdf15542dffc08821afde54254708 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lt8tgbkx-ae0bdf15542dffc08821afde54254708 av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-72  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >+159% increase in lead volume from paid media.<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ortjs1-5e59e6d1422e0aaa7e4784b454a3c98e\">\n#top .hr.hr-invisible.av-ortjs1-5e59e6d1422e0aaa7e4784b454a3c98e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-ortjs1-5e59e6d1422e0aaa7e4784b454a3c98e hr-invisible  avia-builder-el-73  el_after_av_heading  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-lt8tgrb4-b75210c770bdf32324ae6b706decef8f-wrap avia-button-center  avia-builder-el-74  el_after_av_hr  avia-builder-el-last '><a href=''  class='avia-button av-lt8tgrb4-b75210c770bdf32324ae6b706decef8f avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >Learn more<\/span><\/a><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_8'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-75  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23502'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-1244d3416d604619f3c3f6b94338a255 av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-76  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>PARTNERS<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-lu2ycz6h-d0b9626da773850f7001c5485f12de1f flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/meta-business-partner-logo-black.png);'><\/span><\/div><div  class='slide-entry av-ov7rml-af00146fcbd53d25a31d6d63bbbf8704 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/microsoft-advertising-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-50caf65a383875200a0d048fbe5f8c49 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/pinterest-partner-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-7ce51ab661a9ebd3e516401afcc10db1 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/gwi-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-ed55cbac9502de93d6a82e925f6ecf82 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/11\/tiktok-marketing-partner-logo-black-3.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-14d7d96a54891f7f5c14c6ca3ff30928 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/sg\/wp-content\/uploads\/sites\/18\/2024\/03\/funnel-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-77  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23502'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-78  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-79  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-80  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-936764892c7ff05dbd9ab9dc17c512d3\">\n#top .av_textblock_section.av-likf1tie-936764892c7ff05dbd9ab9dc17c512d3 .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-936764892c7ff05dbd9ab9dc17c512d3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>LEARNING CENTER<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-a9bc63bf8a8482c566a09275e6076216\">\n#top .av-special-heading.av-likf239t-a9bc63bf8a8482c566a09275e6076216{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-a9bc63bf8a8482c566a09275e6076216 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-a9bc63bf8a8482c566a09275e6076216 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-a9bc63bf8a8482c566a09275e6076216 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-a9bc63bf8a8482c566a09275e6076216 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-a9bc63bf8a8482c566a09275e6076216 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-a9bc63bf8a8482c566a09275e6076216 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-82  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Elevate your paid social prowess.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-83  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5\">\n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Conquer paid social at your own pace. 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allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixsvpd-357bdb28e8b34fd0abedb0dc19442ad1\">\n.av-layout-tab.av-lkixsvpd-357bdb28e8b34fd0abedb0dc19442ad1{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-lkixsvpd-357bdb28e8b34fd0abedb0dc19442ad1{\ncolor:#ff5e29;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-active-tab-title.av-section-tab-title.av-lkixsvpd-357bdb28e8b34fd0abedb0dc19442ad1 .av-tab-arrow-container 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ayrep-35884e4ee09329114f1950cb9db84f08\">\n#top .hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-3ayrep-35884e4ee09329114f1950cb9db84f08 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-3ayrep-35884e4ee09329114f1950cb9db84f08 hr-custom  avia-builder-el-117  el_after_av_codeblock  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4j49uwz-64571a9eb7e81e0fe8cc5047fbd15f3b\">\n.av-layout-tab.av-m4j49uwz-64571a9eb7e81e0fe8cc5047fbd15f3b{\nvertical-align:top;\nbackground-color:#f8f8f8;\n}\n#top .av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 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id=\"style-css-av-2uompcv-170ae49be101328b5e638a9bbec80807\">\n.avia-section.av-2uompcv-170ae49be101328b5e638a9bbec80807{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-2uompcv-170ae49be101328b5e638a9bbec80807 main_color avia-section-large avia-no-border-styling  avia-builder-el-121  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23502'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-971fsv-f4c4df8b8ec7434dc256071d2ec1c90d av_four_fifth  avia-builder-el-122  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2a1nvjz-1bf5ba0d6feb3db261f7a817f2a0173c\">\n#top .av_textblock_section.av-2a1nvjz-1bf5ba0d6feb3db261f7a817f2a0173c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-2a1nvjz-1bf5ba0d6feb3db261f7a817f2a0173c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md9kdylv-55b47f6d15d67fd71c91ba7aa69c15ec\">\n#top .av-special-heading.av-md9kdylv-55b47f6d15d67fd71c91ba7aa69c15ec{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-md9kdylv-55b47f6d15d67fd71c91ba7aa69c15ec .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-md9kdylv-55b47f6d15d67fd71c91ba7aa69c15ec .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-md9kdylv-55b47f6d15d67fd71c91ba7aa69c15ec .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-md9kdylv-55b47f6d15d67fd71c91ba7aa69c15ec .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-md9kdylv-55b47f6d15d67fd71c91ba7aa69c15ec .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-md9kdylv-55b47f6d15d67fd71c91ba7aa69c15ec .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-md9kdylv-55b47f6d15d67fd71c91ba7aa69c15ec av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-124  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Frequently asked questions about paid social process and capabilities.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1sf6867-0c80aa30eb3f1c84b692f75735d0d69d\">\n#top .hr.av-1sf6867-0c80aa30eb3f1c84b692f75735d0d69d{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1sf6867-0c80aa30eb3f1c84b692f75735d0d69d .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1sf6867-0c80aa30eb3f1c84b692f75735d0d69d hr-custom  avia-builder-el-125  el_after_av_heading  el_before_av_hr  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10zdyf3-a583846efee257caaeb163ce03bd4b57\">\n#top .hr.hr-invisible.av-10zdyf3-a583846efee257caaeb163ce03bd4b57{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-10zdyf3-a583846efee257caaeb163ce03bd4b57 hr-invisible  avia-builder-el-126  el_after_av_hr  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md9ki1sk-9c4f6da3aa753685c7c916675ece882b\">\n#top .togglecontainer.av-md9ki1sk-9c4f6da3aa753685c7c916675ece882b h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md9ki1sk-9c4f6da3aa753685c7c916675ece882b h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md9ki1sk-9c4f6da3aa753685c7c916675ece882b h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md9ki1sk-9c4f6da3aa753685c7c916675ece882b h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md9ki1sk-9c4f6da3aa753685c7c916675ece882b p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md9ki1sk-9c4f6da3aa753685c7c916675ece882b h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md9ki1sk-9c4f6da3aa753685c7c916675ece882b h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md9ki1sk-9c4f6da3aa753685c7c916675ece882b .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md9ki1sk-9c4f6da3aa753685c7c916675ece882b av-elegant-toggle  avia-builder-el-127  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-md9kf1co-d5be04d943eaa8566b54673501f8ccdc'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>How do you make sure my paid social campaigns reach the most valuable audiences?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We develop audience segments grounded in first\u2011party data, demographic insights, and behavioral signals. Then we tailor campaigns on platforms like Meta, LinkedIn, TikTok, and Pinterest, ensuring each ad speaks directly to users most likely to convert.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9kg2hw-f7be40ff58f21f262db8c4ee3dff6081'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>How do you align my social ad creative with platform best practices and audience expectations?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We design visuals and messaging that match each platform\u2019s format and user expectations. That means vertical video for TikTok and Reels, carousel ads for Instagram and Facebook, and sponsored content for LinkedIn. Our creative is tested and refined using performance data to maximize engagement and brand recall.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9kgwe5-057b574f8f593ba47f93df3b0637de66'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-9' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-9'>How do you optimize budgets across platforms to boost return on ad spend?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-9' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We continually monitor performance metrics like cost per acquisition and return on ad spend. Based on real-time outcomes, we shift investments toward top-performing campaigns and audiences. This flexible approach keeps spend efficient and tied to real results.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9khzpv-5857d8d72128d695be61ae45772c4c03'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-10' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-10'>How do you integrate paid social into broader marketing efforts for stronger impact?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-10' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We make sure paid social works hand-in-hand with your other marketing channels. That includes aligning messaging with email, content, organic social posts, and SEO. We also share audience insights across teams, creating a cohesive experience that amplifies reach and conversions across the customer journey.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qkjfy7-65ff1f672480c829064edf30679e7958\">\n#top .hr.av-qkjfy7-65ff1f672480c829064edf30679e7958{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-qkjfy7-65ff1f672480c829064edf30679e7958 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-qkjfy7-65ff1f672480c829064edf30679e7958 hr-custom  avia-builder-el-128  el_after_av_toggle_container  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079\">\n.avia-section.av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='npd-footer'  class='avia-section av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079 main_color avia-section-large avia-no-border-styling  avia-builder-el-130  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23502'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-cokix-1cb7a0bb4d1981886bdd8598edf1f2cc av_one_full  avia-builder-el-131  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1lgb-77de4f6fdc7591862219222baeb46675\">\n#top .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-132  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Ready to unlock growth? <a style=\"text-decoration: underline;\" href=\"\/contact-us\/\">Let\u2019s talk!<\/a><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Paid social media strategies ensure that posts reach a wider and more relevant audience through targeted ads. Learn more!<\/p>\n","protected":false},"author":4,"featured_media":23503,"parent":23122,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-23502","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paid social media strategy and agency services. NP Digital Singapore<\/title>\n<meta name=\"description\" content=\"Paid social media strategies ensure that posts reach a wider and more relevant audience through targeted ads. 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