Data & Analytics
Our Data Analysis and Integration (DAI) team maps digital marketing analytics to your performance goals — providing you with transparency and clarity on which marketing activities are driving meaningful results.
+31%
of US marketing execs think measurement is their biggest marketing challenge.
+42%
of digital marketers think their organization’s CX lags their customers’ needs.
+86%
of marketers report that data privacy changes have impacted their overall marketing strategy.
+$10bn
spend on marketing analytics and data infrastructure across US, UK and EU.
We help create a unified brand experience.
Our experts take the time to understand your business goals, customer needs, and the data we have at our disposal. We then use those insights to inform our development of robust data-driven analyses and solutions.
Data Analytics & Insights
Gain a deeper understanding of your customers and marketing performance through forecasting, full-funnel exploration, and campaign impact analyses.
Dashboard Development
Our dashboards provide easy-to-read marketing performance visuals based on your preferred metrics hierarchy.
Link to: Conversion Rate Optimization
Conversion Rate Optimization
Increase conversion rates and decrease customer acquisition costs through improved testing programs.
User Experience (UX)
Improve the UX for websites and landing pages using a combination of design best practices, page engagement data, competitive analysis, and user testing.
Front End Development
Transform website design ideas into reality with seamless UX and innovative, data-driven web development solutions.
Ad Operations
Integrate new or existing marketing platforms. Create, implement, and QA site tags and data integrations to stay ahead of media landscape changes.
WORK
Activate your marketing data.
We leverage data to better connect your brand to its customers across all digital touchpoints. Our DAI team partners closely with our Earned and Paid Media specialists to close the data loop, enabling a more strategic approach to optimization.
WORK
Activate your marketing data.
We leverage data to better connect your brand to its customers across all digital touchpoints. Our DAI team partners closely with our Earned and Paid Media specialists to close the data loop, enabling a more strategic approach to optimization.
RECOGNITION
Winner, 2022 Best SEM Campaign.
“Closing our data gap has allowed us to truly optimize our paid media efforts, globally. The NPD team is a pleasure to work with and we’re looking forward to what the future holds.”
From the Blog
- A Complete Guide: URL Parameters for SEO January 15, 2025Have you ever wondered how websites know what to show when you search for a specific piece of content or a product? URL parameters add extra information to a page URL, telling the servers what to present to site visitors. Additionally, they can track user behavior and customize content for different audiences. While URL parameters […]
- Understanding Calls to Action & Their Importance in Marketing January 14, 2025Struggling to convert your website visitors into customers? Many small businesses overlook one of the most powerful tools in their marketing toolkit: calls to action (CTAs). Let’s fix that. In this article, you’ll learn how to write a call-to-action that captivates your audience and compels them to convert. I’ll even tell you my strategy for […]
- Boost Your E-Commerce Success with Product Schema January 13, 2025In today’s ultra-competitive market, it’s not enough for Google to rank your e-commerce store. You should do everything possible to make users click your result over your competitors. That’s why e-commerce entrepreneurs and marketers must implement product schema as part of their e-commerce SEO strategy. Product schema is a form of schema markup that highlights […]
- Tips for Building Your Marketing Career January 10, 2025You’ve read the books, watched the videos, and are ready to dive into marketing. But landing your first role? That’s another story. I can see why you might be struggling. There’s fierce competition, and it’s hard to get noticed. The number of digital marketing jobs for advertising, promotions, and marketing managers is on course to […]
- Revolutionizing Retail Media: Amazon’s Game-Changing Ad Service January 9, 2025The TL:DR Amazon’s Retail Ad Service announced in beta at CES on January 8th, 2025, democratizes retail media by enabling retailers of all sizes to run Sponsored Product ads on their own platforms. This service simplifies retail media, eliminating the need for expensive technology investments or outdated tenancy and IO-based models. With advanced ad tech, […]
- Paid Social Media Advertising: Why Social Is ‘Pay to Play’ January 8, 2025Organic social media reach on popular platforms like Facebook (2.6% reach) and Instagram (4% reach is declining rapidly. With these platforms prioritizing paid ads, relying solely on organic posts won’t cut it in 2025. In order to stand out to the billions of users and constantly changing algorithms, brands will need to do more than […]
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