Earned Media

Search is embedded in our DNA — but we analyze our earned media strategies through an omnichannel lens to drive breakthrough business growth.

+68%

of all online experiences begin with a search engine.

+53%

of all website traffic comes from organic search.

+0.63%

of Google searchers click on results from the second page.

+93%

of global traffic comes from Google Search, Google Images, and Google Maps.

Search everywhere optimization.

Earned media marketing strategies are ever evolving, so it takes a village of experts to ensure your brand footprint remains innovative and optimized. Each department within our earned media team works in lockstep to help you achieve two primary goals: develop deeper relationships with your audience and boost conversions across all your earned media channels.

Search Engine Optimization

Skyrocket your online visibility and dominate search rankings with powerful SEO strategies.

App Store Optimization

Unlock your app’s potential with expert ASO techniques for maximum discoverability and user engagement.

Content Marketing

Captivate and convert your audience with compelling content creation and strategy expertise.

Digital PR

Elevate your brand’s reputation and gain exposure through strategic Digital PR solutions.

Influencer Marketing

Harness the power of influencers to amplify your brand’s reach and impact with Influencer Marketing mastery.

Organic Social Media

Ignite your social media presence and cultivate meaningful connections with Organic Social Media strategies.

Email Marketing

Unlock the potential of personalized and engaging email campaigns with results-driven Email Marketing solutions.

OUR APPROACH

Algorithm-proof earned media strategies.

Earned media is complicated. Google’s algorithm changed 714 times, just in 2023. Our proven strategies not only help align websites with Google best practices, they ensure optimal visibility across other earned media platforms, like Google Play, the App Store, YouTube, Amazon and Pinterest. Search Everywhere Optimization is the “new” SEO.

Captivating your audience and winning top organic search results aren’t given or bought; they’re earned.

But the digital landscape is constantly changing. So are your customers’ needs. NP Digital is a partner that can help you cut through the digital noise and catapult your brand’s visibility, influence, and customer engagement.

With our data-driven and boundary-breaking earned media marketing services, our team of specialists will help you stand out in the sea of search. We’ll also help you create an inseparable bond with the people who need your products or services the most.

→ Technical

Can users and search engine crawlers like Googlebot access your web pages quickly and efficiently? Googlebot considers more than 200 different factors when evaluating your site, many of which revolve around technical SEO. Crawlability, indexability, page speed, mobile-friendliness, and security are all part of Google’s organic ranking algorithm. YouTube, Pinterest, and the App Store evaluate similar factors before returning results, too.

→ Relevancy

Does your content align with Google’s perception of relevance? Google looks for content that’s relevant to a search query in three important ways:

Topical relevance: Content topics matching search queries.

Semantic relevance: The “meaning” of content matching search queries.

Intent relevance: Content matching the user intent behind search queries.

Google also considers content quality, user experience, and website authority when evaluating web pages.

→ Authority

Does your site have enough authority to stand out as a source of truth? Google determines authority through the number of backlinks (links from other websites to yours) your site has, the quality of those backlinks (links from relevant websites with high domain authority), and the age of your site. Much like relevancy, content quality and user experience also play influential roles in establishing site authority.

WORK

Engage your audience and unlock your brand’s potential.

We design and execute multichannel earned media strategies that ensure maximum performance and visibility. We can land you to the top of any results page, and own the customer journey across platforms and devices.

Universal Technical Institute
+411% increase in organic sessions.
Lantern by SoFi
+561% increase in organic search traffic.
Nexcess
+4,350% increase in page 1 rankings.
Party City
+143% increase in organic search traffic.
SoFi
+22,337 new funded accounts coming from organic search.

1 2 3 4 5

WORK

Engage your audience and unlock your brand’s potential.

UNIVERSAL TECHNICAL INSTITUTE

+982 position #1 rankings on Google.

Learn more

RECOGNITION

We were born from search.

We’ve been providing successful earned media strategies to businesses of all sizes for more than two decades. Our results speak for themselves and our peers are taking notice.

Media & Entertainment

CNN Brasil
2023 Winner

Consumer Services

Universal Technical Institute
2023 Winner

B2B

Verint
2023 Winner

Best Enterprise SEO Campaign

Adobe
2023 Winner

Best Use of Search

Lantern by SoFi
2023 Winner

Best Use of Data

ConnectWise
2023 Winner

Best SEO Campaign

Lantern by SoFi
2022 Winner

Best B2B Initiative: SEO

Nexcess
2022 Winner

LEARNING CENTER

Up your earned media game.

We can help take your earned media game to the next level. Our webinars provide in-depth analysis and recommendations, our shorts give you bite-sized insights on current earned media trends.

WEBINARS SHORTS

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Earned Media

Search everywhere optimization.

Search Engine Optimization

App Store Optimization

Content Marketing

Digital PR

Influencer Marketing

Organic Social Media

Email Marketing

OUR APPROACH

Algorithm-proof earned media strategies.

→ Technical

→ Relevancy

→ Authority

WORK

Engage your audience and unlock your brand’s potential.

Universal Technical Institute

Lantern by SoFi

Nexcess

Party City

SoFi

WORK

Engage your audience and unlock your brand’s potential.

UNIVERSAL TECHNICAL INSTITUTE

+982 position #1 rankings on Google.

RECOGNITION

We were born from search.

Media & Entertainment

Consumer Services

B2B

Best Enterprise SEO Campaign

Best Use of Search

Best Use of Data

Best SEO Campaign

Best B2B Initiative: SEO

LEARNING CENTER

Up your earned media game.

Ready to unlock growth? Let’s talk!

GLOBAL

COMPANY

RESOURCES

LEGAL

Social

Partners

MINORITY OWNED