First, we tightened up conversion tracking to ensure we would be able to optimize towards the correct goals. Next, we created comprehensive middle and bottom funnel strategies and worked consistently to optimize campaigns.
We heavily audited the client’s account to refine keywords and queries that had the potential to increase qualified traffic generated from paid ads based on client feedback & insights gained from campaign data.
We’ve seen incredible growth in conversions as well as businesses signing up as a result of our paid campaigns. We’ve been able to surpass our competitors in many verticals.
We’ve been able to double the number of qualified leads we’re getting from our paid campaigns while also considerably decreasing the cost per acquisition.
NP Accel has provided us with a strong framework of ads, ad copy, and keyword targeting strategies to get in front of the eyes of our potential customers.